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AUDIOVISUAL CONSERVATION 
at The LIBRARY iRONGRLSS 




Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 

Recorded Sound Reference Center 
www.loc.gov/rr/record 



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WGTR 
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Perfect copies of her voice 

...over an FM wireless network 




WDRC-FM 
Rirtftrtf, OfM. 




Crystal-clear! Programs picked up 
out of the air and rebroadcast — again 
and again! With no appreciable loss of 
fidelity! With amazing freedom from 
static! Perfectly repeated "copies" of the 
original broadcast! 

This is a practical reality. It is the defi- 
nite promise of the modern FM chain- 
broadcasting technique for the sectional 
network of tomorrow. Already this F]\I 
technique is proving itself in time-tested 
daily use over New England's FM Amer- 
ican network— with neglioible distortion 
—with FM's amazing freedom from sta- 
tion interference— and with full co\'erage 
of the whole audio range of the human 
ear. . . . All this with no increase in the 
exceptionally low noise level of FM. 

On regular FM wave-lengths, pro- 
grams originating in New York's WGYN 
are relayed to Alpine, N. J., Hartford, 
Conn., the Pax ton station near Wor- 
cester, Mass.; then picked up and again 
rebroadcast by stations at b(;th Schenec- 
tady, N. Y., and Mt. Washington, N. H. 
(With the proper equipment, any station 
in such a network can originate a net 
work program.) 

General Electric furnished a sii1)st;in- 
tial portion of the FM equipment for tliis 
chain. In fact, G.F. has furnislied more 
than a third of all FM transmitters in 
America; and a large percentage of the 
half-million FM receivers. 



That FM regional and national net- 
Avork broadcasting will grow rapidlv is 
General Electrics confident prediction. 
For chain rebroadcasting seems the prac 
tical answer to regional FM broadcasts, 
and General Electric's exclusi\'e S-T re- 
lay equipment points the way toward 
national FM networks. This efficient 
studio-to-transmitter link permits studio 
location for maximum convenience and 
transmitter location for maximum cover- 
age . . . without wires! 

A PLAN 

that will secure your place In radio 
broadcasting post-war 

General Electric offers you "The G-E 
Equipment-Reservation Plan". . . a plan 
designed to enable you to complete your 
[X)st-war plans now. It will enable you 
to establish a post-war priorit\' on a 
broadcast transmitter and associated 
equipment. It will enable us to plan 
definitely for large-scale post-war pro- 
duction, therebv giving you tlie fastest 
possible i5ost-war delivery and the sav- 
ings of planned ]^roduction. Investigate 
this j^Ian and assure your place in radio 
broadcasting post-war. Electronics Dcpf., 
Gencnil llleclric, Schcnectcnly, N. Y. 

Time in "Thk World Today" (dkI fuuir ihc 
iH-ii-H fiirrct frntii Ihc men irfio stc il luiiipeii. 
emit I'l-riiitit/ < .irrftt Siiinlni/ at li :>„', E.W.T. 
orir CHS. On Sinnhiu list, ,', t,> Ihc G-E "All 
Cirl Orrlifstrn" at in' I'M. E.W.T. ovrr NBC. 

i:.\CK Tim .MTACK — HrY WAR BOS US 



GENERAL & ELECTRIC 



FI-TELEVtSiON-AM 



-^ ffS.^ a^riCz^e' 



/^ 



TOMMY RIGGS 



AND 



ii 



BETTY LOU 



ff 





Mgt. 



Myron Selznick & Co. 

9700 Wilshire Blvd. 
Beverly Hills, Cal. 

610 Fifth Ave., N. Y. C. 

7 St James, London SWl. Eng. 




APR 2 t944 



• • • • 




<B-arvoan o^ radio 4- ' e I ev 



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* • * * * 




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PRESENTS 



The 1944 
R H D I 
linnORL 



A 



Edited by 
JACK ALICOATE 

Copyright, 1944, by The Radio Daily 
1501 Broadway, New York 18, N. Y. Wisconsin 7-6336 



* • * -Ir"- * • * * * * * • 




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BUY THESE ELEVEN ESSENTIAL STATIONS IN 
THE ELEVEN ESSENTIAL MARKETS 

- Advertising dollars are best spent in essential markets- 
radio efiForts are best spent on essential stations. 

Once you have the facts on these prospect-rich markets 
. . . the facts on how they are best covered . . . your selec- 
tion of these eleven stations will become automatic. 

Here's why all eleven of these stations are essential to 
yoih{l ) they broadcast to 55% of the radio homes in the 
U.'ST; ( 2 ) they are in markets whose buying power is 34.2% 
higher than the country's average. 

Call your nearest NBC Spot Sales OflRce hsted below 
for complete data on audiences, buying habits, coverage, 
programs, spectacular successes, time available, costs- 
all the answers to your spot problems. 

COPTBIGHT DBPosiT. 



^ 





NBC SROn SALES 



New York, Circl* 7-8300 . . . Chicago, Superior 8300 . . . San Francisco, Graystone 8700 , 
Washington, Republic 4000 . . . Cleveland. Cherry 0942 . . . Hollywood, Hollywood 6161 
Denver, Maine 6211 . . . Boston, Hancock 4261 




This, the Seventh Edition of 
Radio Annual is Dedicated to 
the Highly Dramatic part that 

RADIO 

is playing in the 

MARCH TO 
VICTORY 

. . . since the coming of war the 
tremendous technical strides of this 
great industry would stagger the 
imagination of the most practical 
dreamer of yesterday. However this 
is NO TIME for COMPLACENCY nor 
the talk of anything but the WINNING 
of the WAR. Complete VICTORY 
first and then on to the untold possi- 
bilities of radio and television that 
await a more peaceful world. 



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PUBLISHER 



^i^m^^^mmi^si 





Creators and Producers 
Of Radio Programs 



EDITORIAL 



INDEX 



A 

Acoustical Society of America 908 

Actors and Their Works in 1943 731 

Actors' Equity Association 908 

ADVERTISING: 

Advertising Federation of America 908 

Advertising Research Foundation 909 

Agencies, Addresses, Persotmel, etc. ... 153 

Agency Expenditures by Network 119 

American Association of Advertising 

Agencies, Offices, etc 909 

Hillings, Network 119 

Expenditures, Network 1 19 

Agents and Managers, Talent 709 

Agricultural Marketing Service^ Radio Sec- 
tion, Personnel, etc 909 

ALABAMA: 

Census and "Shifting Populations" 235 

Chief Engineers of Stations 968 

Home Economic Directors of Stations .... 840 

Motion Picture Commentators of Stations 845 

Musical Directors of Stations 835 

Radio Editors and Writers of News- 
papers 221 

Stations, Facilities and Persoimel 347 

ALASKA: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . . 844 

Musical Directors of Stations 839 

Radio Editors 232 

Stations. Facilities and Personnel 637 

ALBERTA: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations. . . . 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 645 

Alicoate, Jack, Introduction by 3 

American Association of Advertising Agen- 
cies, Officers, etc . 909 

American Bar Association (Standing Com- 
mittee on Communications), O.'ficers, etc. 909 
American Communications Association. . . 909 

American Council on Education 909 

American Federation of Musicians 909 

American Federation of Radio Artists 909 

American Guild of Musical Artists 910 

American Marketing Association 910 



American Network, The 315 

American Newspaper Publishers Assn. . . 910 

American Radio Relay League 910 

American Standards Association's War 
Committee on Replacement Parts for 

Civilian Radio 911 

American Society of Composers, Authors 
and Publishers (ASCAP); Officers, Per- 
sonnel, etc 911 

Publisher Members 713 

Statement by Deems Taylor 712 

American Television Society, Officers, etc.. 911 
Announcers and Their Work During 1943. . 789 
Applications, FCC Regulations Regarding 

Broadcasting 198 

Argentina, Stations of 1010 

ARIZONA: 

Census and "Shifting Populations" 236 

Chief Engineers of Stations 968 

Home Economic Directors of Stations. . . . 840 

Motion Picture Commentators of Stations 845 

Musical Directors of Stations 835 

Radio Editors and Writer:; of News- 
papers 221 

Stations, Facilities and Personnel 350 

Arizona Broadcasting Co., Personnel, e'c. 315 

Arizona Network. Personnel, etc 315 

ARKANSAS: 

Census and "Shifting Populations" 236 

Chief Engineers of Stations 968 

Home Economic Directors of Stations .... 840 

Motion Picture Commentators of Stations 845 

Musical Directors of Stations 835 

Radio Editors and Writers of News- 
papers 221 

Stations, Facilities and Personnel 353 

ARMY: 
Article by Lieut. Colonel Thomas A. H. 

Lewis 109 

Arrowhead Network. Personnel, etc 315 

ARTICLES: 

Agriculture by Wallace L. Kadderly .... 59 

AMP by C. M. Finney 716 

Ascap Article by Deems Taylor 712 

Blue Network Co. by Mark Woods 291 

Broadcast Music. Inc. (BMI) by M. E. 

Tompkins 718 

Business Side of Radio by M. H. Shapiro 117 



\ 



In Kansas City 



WHB 



WAR 




the Swing 

is to WHB 



DON DAVIS, President 
National Advertising Rep. 

JOHN T. SCHILLING 
Vice-President & Gen. Mgr. 

KANSAS CITY 
Scarritt Bldg. .HArrison 1161 

NEW YORK 
507 - 5th Ave.. .V An. 6-2550 

HOLLYWOOD 
5855 Hollywood Blvd. 

Hollywood 6211 

CHICAGO 

333 North Michigan 

CENtpal 7980 



MONTHS: NOVEMBER-DECEMBER, 1943 — KANSAS CITY 

HOOPER STATION LISTENING INDEX 

TOTAL COINCIDENTAL CALLS — THIS PERIOD 14,415 


MORNING 

INDEX 

MONDAY 

THRU FRI. 

8-12 A.M. 


Station 

A 
7J 


Station 

B 
10.0 


Station 

c 

27.9 


Station 

D 
17.4 


WHB 
30.5 


Station 1 

5.1 


AFTERNOON 
INDEX 

IflUrillAi 

THRU FRI. 
12-6 P.M. 


Station 

A 


Station 

B 
8.4 


Station 

c 

20.8 


Station 

D 
30.6 


WHB 
25.1 


Station 

E 
3.2 



DDTO^IAIL ONDEX 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiy 



Canada by Glenn Bannerman 67 

Columbia Broadcasting System by Paul 

W. Kesten 297 

Coordinator of Inter-American Affairs 

(CIAA) by J. W. G. Ogilvie 61 

Educational Radio by Maj. Harold W. 

Kent S3 

Electronics, article by Dr. W. R. G. Baker 963 
Equipment in War and Peace, by J. P. 

Taylor 959 

Federal Communications Commission, by 

James Lawrence Fly 33 

FM Status, by M. H. Sh^pl^o 953 

Market, 1944 Radio by Frank Burke.. 234 

Market Statistics by Wm. P. Noble 63 

Musical Opportunities, Article by Paul 

Whiteman 89 

Mutual Broadcasting System by Miller 

McCUntock 303 

National Broadcasting Co. by Niles 

Trammell 307 

Navy Article by J. Harrison Hartley. ... 47 
Office of Censorship by J. Harold Ryan. 65 

Office of Censorship Code 865 

Office of War Information by Robt. E. 

Sherwood 51 

Radio Stations at War, by M. H. Shapiro 37 
Radio Corporation of America by David 

Samoff 45 

Radio's Vital Role by Frank Burke 35 

Radio in War and Peace by James L. Fly 33 

Sesac by Paul Heinecke 724 

Shortwave by Bernard Estes 97 

Television, by Gilbert Seldes 69 

Television, by Ben Kaufman 929 

Television, Problems of, by Paul Raibourn 935 
Treasury Department, War Finance Div.. 

by Thomas Lane 57 

Artists and Their Work During 1943 731 

Associated Actors and Artistes of America 911 

Associated Broadcasting Corp 315 

Associated Music Publishers: 

Officers, Personnel, etc 716 

Publisher Members 716 

Article by C. M. Finney 716 

Associated Press 145 

Association for Education by Radio 912 

Association of Canadian Advertisers 912 

Association of National Advertisers 912 

Association of Radio News Analysts 912 

Association of Radio Transcription Pro- 
ducers of Hollywood. Officers, etc 912 

Associations. Personnel 908 

Atlantic Coast Network, Personnel, etc. . . 315 

Australian Broadcasting Commission 912 

Authors' Guild, Officers, etc 913 

Authors' League, Officers, etc 913 



Billings: 

Agency Gross by Network 1,19 

Sponsor 119 

BLUE NETWORK CO.: 

Affiliates, Alphabetically Listed by City 340 

Commercial Programs in 1943 871 

Gross Billings by Agencies for 1943 119 

Network Map 292, 293 

Personnel 294 

Sponsor Expenditures, 1943 119 

Stations, Owned & Managed by 295 

Woods, Mark, Article by 291 

BMI, Canada, Ltd., Officers, etc 913 

Board of Communications, Persoimel, etc. 
(see War Communications Board). . . .41, 913 

Bolivia, Stations of 1012 

Brazil, Stations of 1013 

BRITISH COLUMBIA: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . . 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 646 

British Guiana, Stations of 1024 

British Honduras, Stations of 1024 

Broadcast Music, Inc. (BMI): 

Officers and Personnel 913 

Publisher Members 719 

Statement by Merritt E. Tompkins 718 

Business Side of Radio: 

Advertising Agencies 153 

Agency and Sponsor Expenditures 119 

American Assn. of Advertising Agencies 909 
Business Side of Radio, M. H. Shapiro. 117 

Census Data 233 

Federal Conununications Commission... 193 

Federal Trade Commisson 915 

Network Billings 119 

News Services 145 

Publications 207 

Research Firms 147 

"Shifting Populations" Data 233 

Station Reps 127 

Burke, Frank, Article by 35, 234 



B 



Baker. W. R. G., Article by 963 

Baimerman, Glenn. Article on Canada. . . 67 
Behind the Mike (Artists and Their Work). 729 



Calendar of Holidays and Leading Events . 859 

CALIFORNIA: 

Census and "Shifting Populations" 237 

Chief Engineers of Stations 968 

Home Economic Directors of Stations . . . 840 

Motion Picture Commentators of Stations 845 

Musical Directors of Stations 835 

Radio Editors and Writers 221 

Stations. Facilities and Personnel 357 

CANADA: 

Article by Glenn Bannerman 67 

Canadian Broadcasting Corp 642 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . . 844 



cU/ UCeM W^t!^ / 



Buf news innovafions for radio are a habit with 



reduced the first 



../s summaries every hot 
a dozen other departu 



the handrmg of news arn 



Then we produced our golden egg. 

It was an idea embodying SERVICE . . . Service to Affiliated Stations . . . 
service that begins where the news wire leaves off. 

Well, we pampered it and coaxed it and finally it cracked open. Since the 
Service to Affiliated Stations has been tumbling out. 



The latest is a series of 



to assist our stations in the sale of 



selling aids that help stations. 




ing 1944 



because Service to Affiliated Stations now 
te part of our year-round job. 



y^ue^.^q^^tSU/ 



Press Association, Inc. 

Radio Subsidiary of the Associated Press 

BO ROCKEFELLER FLAIA, NEW YORK, N. V- 



liDOT©IR.OAIL D NDiX 

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Musical Directors of Stolions 839 

Networks, Notional and Regional 642 

Organizations of 908 

Radio Editors ond Writers of News- 
papers 232 

Stations, Alphabetically Listed by Call 

Letter, etc 643 

Stations by Province with Detailed Infor- 
mation 645 

Station Representatives in Canada 127 

Canadian Association of Broadcasters.. 914 
Canadian Performing Rights Society, Ltd. 914 

Catholic Actors Guild of America 914 

Catholic Writers Guild of America 914 

Censorship: 

Article by J. Harold Ryan 65 

Code 865 

Census and Population Statistics: 

Census Data by States and Counties . . . 233 
Burke, Frank, article on "Shifting Popu- 

lotions" 234 

Noble, Wm. P., article on Market Data. . 63 

Central & South America, Stations of 1010 

Chief Engineers of Station:: 968 

Chile, Stations of 1015 

Cleor Channel Broadcasting Service 914 

Codes: 

Censorship 865 

NAB 904 

Colombia, Stations of 1016 

COLORADO: 

Census and "Shifting Populations" .... 238 

Chief Engineers of Stations 969 

Homa Economic Directors of Stations. . . 840 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 835 

Radio Editors and Writers of News- 
papers 223 

Stations, Facilities and Personnel 377 

COLUMBIA BROADCASTING SYSTEM: 

Affiliates, Alphabetically Listed by City 340 

Commercial Programs in 1943 871 

Gross Billings by Agencies for 1943 119 

Network Map 298, 299 

Kesten, Paul W., Article by 297 

Pan American Network. Stations, Per- 
sonnel, etc 996 

Personnel 300 

Sponsor Expenditures in 1943 119 

Stations, Owned by 302 

Commentators: 

Motion Picture, of Stations 845 

News, and Their Work in 1943 779 

Sports, and Their Work in 1943 815 

Commercial Programs of Networks in 1943 871 
Committee on Consumer Relations in Ad- 
vertising 914 

CONNECTICUT: 

Census and "Shifting Populations" 239 

Chief Engineers of Stations 969 

Home Economic Directors of Stations. . . 840 
Motion Picture Commentators of Stations 845 



Musical Directors of Stations 835 

Radio Editors and Writers of News- 
papers 223 

Stations, Facilities and Personnel 381 

Connecticut State Network, Personnel, etc. 317 
Coordinator of Inter-American Affairs: 

Article by J. W. G. Ogilvie 61 

Costa Rica, Stations of 1022 

The Cowles Group, Officers, elc 317 

Cuba, Stations of 1003 



D 



Daniel Boone Regional Network, Person- 
nel, etc 317 

DELAWARE: 

Census and "Shifting Populations" 240 

Chief Engineers of Stations 969 

Home Economic Directors of Stations . . . 840 

Stations, Facilities and Personnel 386 

DISTRICT OF COLUMBIA: 

Census and "Shifting Populations" 240 

Chief Engineers of Stations 969 

Home Economic Directors of Stations. . . 841 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 836 

Radio Editors and Writers 223 

Stations, Facilities and Personnel 387 

Dominican Republic, Stations of 1023 

Don Lee Broadcasting System, Officers, etc. 317 

Dramatic Artists and Their Work. 1943 731 

Dramatists' Guild. Officers, etc 914 



E 



Ecuador, Stations of 1018 

Editors and Writers, Radio, of News- 
papers 221 

EDUCATION: 

National Association of Educational 

Broadcasters 918, 925 

Educational Broadcast Stations, FCC 

Regulations for Non-Commercial 926 

Educational Radio, by Maj. H. W. Kent. 53 
Non-Commercial Educational Stations. . . 926 

Electronics, Article by W. R. G. Baker 963 

El Salvador. Stations of 1023 

Employment Data Summary 860 

Engineers, Chief, of Stations 968 

Equipment, Article by J. P. Taylor 959 

Equipment Firms. Officers. Addresses, etc. 975 
Estes. Bernard. Article on Shortwave Radio 97 
Expenditures: 

Advertising Agency, on Networks 119 

Network, by Sponsors 119 



Facsimile: 

Regulations. FCC 950 

FM. Status. Article by M. H. Shapiro 953 

Fan (Radio) Publications 207 

Federal Communication Bar Assn 915 

FEDERAL COMMUNICATIONS 
COMMISSION: 

Application Regulations 198 




Martin Block 
10th Year On The Air 

"MAKE BELIEVE BALLROOM" WNEW 

Soon Available on Transcription 

This famous program will help build real listener interest For 
sale only to one station in each area. For details, write 



MARTIN BLOCK 



501 Madison Ave. 



New York, N. Y. 



10 



DDTOROAL DINDEX 



Chain Broadcasting Regxilations 203 

Developmental Stations, Regulations (See 

1943 Radio Annual) 952 

Employment Data Summary 860 

Facsimile Station Regulations 950 

Fly, James L., Statement by 33 

Growth Chart of Stations, 1941-1943 205 

High Frequency (FM) Stations 955 

International Stations 994 

Notional Defense Regulations 204 

Non-Commercial Educational Stations 

and Regulations 926 

Personnel 194 

Production (Operation) Regulations (See 

1943 Radio Annual) 892 

ST Stations and Regulations (Se3 1943 

Radio Annual) 954 

Station Listing (See Stations) 
Television Stations and Regulations 938, 941 
Federal Council of Churches of Christ in 
America, Department of National Re- 
ligious Radio 915 

Federal Radio Education Committee 915 

Federal Trade Commission 915 

Finney, C. M., AMP Article 716 

First Advertising Agency Group 915 

FLORIDA: 

Census and "Shifting PopulaMons" 240 

Chiei Engineers of Stations 969 

Home Economic Directors of Stations... 841 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 223 

Stations. Facilities and Personnel 389 

FM Broadcasters, Inc. (FMBI) 915, 952 

Foreign Language Radio Wartime Control 915 

FOREIGN: 

Censorship Code on Foreign-Language 

Programs 870 

International Section 993 

Networks (Latin-American) 996 

Stations (Latin-American) 993 

FREQUENCY MODULATION: 

FM Broadcasters, Inc., Officers 915. 952 

FM Status of. Article by M. H. Shapiro. . . 953 
Stations 955 



G 



GEORGIA: 

Census and "Shifting Populations".... 241 

Chief Engineers of Stations 969 

Home Economic Directors of Stations. ... 841 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 223 

Stations, Facilities and Personnel 397 

Georgia Broadcasting System 317 

Georgia Major Market Trio, Officers, etc. 318 

Guatemala, Stations of 1023 

Guilds 897 



Hartley, J. Harrison, Article 47 

Haiti. Stations of 1024 

HAWAII: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations. . . 844 
Radio Editors and Writers of News- 
papers 232 

Stations. Facilities and Personnel 638 

Heinecke, Paul, Statement on SESAC 724 

Hollywood Radio Producers Club 916 

Hollywood Victory Committee for Stage, 

Screen and Radio 916 

Home Economic Directors of Stations 840 

Honduras, Stations of 1024 



IDAHO: 

Census and "Shifting Populations" 243 

Chief Engineers of Stations 969 

Home Economic Directors of Stations... 841 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 404 

ILLINOIS: 

Census and "Shifting Populations" 244 

Chief Engineers of Stations 969 

Home Econonuc Directors of Stations. . . 841 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 407 

INDIANA: 

Census and "Shifting Populations" 246 

Chief Engineers of Stations 969 

Home Economic Directors of Stations... 841 
Motion Picture Commentators of Stations 845 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 421 

Institute for Education by Radio 916 

Institute of Radio Engineers, Officers, etc. 916 

Intercollegiate Broadcasting System 916 

Interdepartmental Radio Advisory Comm. . 916 

Intermountain Network, Officers, etc 318 

International Broadcast Stations, U. S 994 

International Brotherhood of Electrical 

Workers 917 

International News Service, Officers, etc.. . 145 

International Operations, OWI 71 

International Sections 993 

International Shortwave, Article by Ber- 
nard Estes 97 

International Short Wave Club 917 

Introduction by Jack Alicoate 3 

IOWA: 

Census and "Shifting Populations" 247 

Chief Engineers of Stations 969 

Home Economic Directors of Stations. . . 841 
Motion Picture Commentators of Stations 845 




ICaie SindU 



* * 

12 



EDOTORIAIL INDEX 



flllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllH 



llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllll 



Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 427 



K 



Kadderly. Wallace J.. Article 59 

KANSAS: 

Census and "Shifting Populations" 249 

Chief Engineers of Stations 970 

Home Economic Directors of Stations. . . 841 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 836 

Stations, Facilities and Personnel 433 

Kansas State Network, Officers, etc 318 

Kaufman, Ben, Television Article 929 

KENTUCKY: 

Census and "Shifting Populations" 251 

Chief Engineers of Stations 970 

Home Economic Directors of Stations. . . 841 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 441 

Keystone Broadcasting System: 
Personnel 314 

Kent, Harold W., Article by 53 

Kesten, Paul W., Article by 297 



Lambs, The Officers, etc 917 

Lone, Thomas H., Article on War Bonds. . . 57 

Latin-American Networks 996 

Lewis, Lt. Col. Thomas A. H., Article on 

Army 109 

Libraries, Script and Transcription 708 

Lone Star Chain, Officers, etc 318 

LOUISIANA: 

Census and "Shifting Populations" 252 

Chief Engineers of Stations 970 

Home Economic Directors of Stations 841 

Motion Picture Commentators of Stations 846 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 225 

Stations, Facilities and Personnel 443 



M 



Magazines, Radio 207 

MAINE: 

Census and "Shifting Populations" .... 253 

Chief Engineers of Stations 970 

Home Economic Directors of Stations. . . . 841 

Motion Pichxre Commentators 846 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 227 

Stations, Facilities and Personnel 447 

Managers and Agents, Talent 709 

MANITOBA: 

Chief Engineers of Stations 974 

Musical Directors of Stations 839 



Stations, Facilities and Personnel 649 

Market Research Council, Officers, etc 917 

MARKET STATISTICS (U. S. Census): 

By States and Counties 233 

Burke, Frank, Article 234 

"Shifting Populations" 233 

1944 Market, Article by Wm. P. Noble. . 63 
MARYLAND: 

Census and "Shifting Populations" 254 

Chief Engineers of Stations 970 

Home Economic Directors of Stations 841 

Motion Picture Commentators of Stations 846 

Musical Directors of Stations 836 

Radio Editors and Writers of News- 
papers 227 

Stations, Facilities and Personnel 451 

Maryland All-Home Network 318 

Mason-Dixon Radio Group, Ofticers. etc... 318 
MASSACHUSETTS: 

Census and "Shifting Populations" 254 

Chief Engineers of Stations 970 

Home Economic Directors of Stations . . . 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Wril3:3 227 

Stations, Facilities and Personnel 455 

McClintock, Miller, Article by 303 

Mexico, Stations of 1005 

MICHIGAN: 

Census and "Shifting Populations" .... 255 

Chief Engineers of Stations 970 

Home Economic Directors of Stations .... 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 227 

Stations, Facilities and Personnel 463 

Michigan Radio Network, Officers, etc. . . , 318 
MINNESOTA: 

Census and "Shifting Populations" 256 

Chief Engineers of Stations 970 

Home Economic Directors of Stations . . . 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 227 

Stations, Facilities and Personnel 471 

Minnesota Radio Council 917 

Minnesota Radio Network 319 

MISSISSIPPI: 

Census and "Shifting Populations" 258 

Chief Engineers of Stations 970 

Home Economic Directors of Stations 842 

Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 227 

Stations, Facilities and Personnel 477 

MISSOURI: 

Census and "Shifting Populations" 259 

Chief Engineers of Stations 971 

Home Economic Directors of Stations .... 842 
Motion Picture Commentators of Stations 846 
Musical Directors of Stations 837 



13 



366 days in 1944! 



An extra day during which the Best Music in America will be available 
for every program on 874 commercial radio stations in the United States. 



366 days in 1944! 



An extra day for the SESAC Station Relations Staflf to call on 874 stations 
and assist broadcasting executives with their program needs, operational 
problems and Treasury war bond promotion. 



366 days in 1944! 



An extra day for advertising agencies and transcription companies to use 
America's finest music at a flat 2c recording fee without extra costs or 
"clearance" headaches, through the SESAC Program Service Department. 



366 days in 1944! 



An extra day in which SESAC music will continue to be performed with- 
out restriction on more stations in the United States than any other music. 



366 days in 1944! 



An extra day to buy an extra War Bond. 



THE BEST 
MUSH 




IN 
"AMERICA 



H ^ ^ (g 



475 Fifth Ave. 



New York, 17, N. Y. 



14 



EDITORIAL INDEX 

>>iiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiii iiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiii mill iiiiiiii iiiiiiiiiiiiHiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Ill 



Radio Editors and Writers of Newspapers 227 

Stations, Facilities and Personnel 481 

MONTANA: 

Census and "Shifting Populations" 261 

Chief Engineers of Stations 971 

Home Economic Directors of Stations... 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of Newspapers 228 

Stations, Facilities and Personnel 486 

Motion Picture Commentators of Stations . . 845 
Mountain & Plain Network, Officers, etc. . . 318 

Music Publishers, A Listing 850 

Music Publishers' Protective Association. . 917 

Musical Conductors and Their Work 771 

Musical Directors of Stations 835 

MUTUAL BROADCASTING SYSTEM: 

Affiliates, Alphabetically Listed by City 340 

Commercial Programs of 1943 871 

Gross Billings by Agencies for 1943. ... 119 

McClintock, Miller. Article by 303 

Network Map 304, 305 

Personnel 306 

Sponsor Expenditures, 1943 119 



X 



NATIONAL ASSOCIATION 
OF BROADCASTERS: 

Broadcast Music, Inc 718 

Code 904 

National Assn. of Broadcast Engineers... 917 
Personnel, Directors and Committee 898,917 

Resolution 907 

Statement by J. Harold Ryan 65 

War Effort Broadcasts by U. S. Stations. 43 

National Association of Educational Broad- 
casters 918, 925 

National Assn. of Performing Artists 918 

National Better Business Bureau 918 

NATIONAL BROADCASTING CO.: 

Affiliates, Alphabetically Listed by City 340 

Commercial Programs of 1943 871 

Network Map 308, 309 

Pan American Network. Stations, Per- 
sonnel 999 

Personnel 311 

Stations Owned and Operated by 313 

Trammell. Niles. Article by 307 

Notional Independent Broadcasters 918 

National Industrial Advertisers Assn 918 

National Variety Artists 919 

Navy Department: 

Article by J. Harrison Hartley 47 

NEBRASKA: 

Census and "Shifting Populations" 261 

Chief Engineers of Stations 971 

Home Economic Directors of Stations .... 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 228 



Stations, Facilities and Personnel 488 

Nebraska Broadcasters Association 919 

Network Affiliates, Inc.. Officers, etc 919 

NETWORKS: 

Advertising Agency Gross Billings 119 

Affiliated Stations, Listed by City 340 

Blue Network Co 294 

Ccmadion Broadcasting Corp 642 

Columbia Broadcasting System 300 

Employment Data Summary 860 

Expenditures by Agencies and Sponsors 119 

Keystone Broadcasting System 314 

Mutual Broadcasting System 306 

National Networks 289 

National Broadcasting Co 311 

Pan American 996 

Programs, Commercial, of 871 

Regional Networks 315 

Regulations, Chain FCC, for 203 

Sponsors Network Expenditures 119 

NEVADA: 

Census and "Shifting Populations" 263 

Chief Engineers of Stations 971 

Motion Picture Commentators of Stations 846 
Radio Editors and Writers of News- 
papers 228 

Stations, Facilities and Personnel 493 

NEW BRUNSWICK: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations .... 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 650 

New England Regional Network, Person- 
nel, etc 319 

NEW HAMPSHIRE: 

Census and "Shifting Populations" 263 

Chief Engineers of Stations 971 

Home Economic Directors of Stations .... 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 228 

Stations, Facilities and Personnel 493 

NEW JERSEY: 

Census and "Shifting Populations" 264 

Chief Engineers of Stations 971 

Home Economic Directors of Stations. . . . 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 228 

Stations. Facilities and Personnel 497 

New Jersey Broadcasters Association 920 

NEW MEXICO: 

Census and "Shifting Populations" 264 

Chief Engineers of Stations 971 

Home Economic Directors of Stations 842 

Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 228 

Stations. Facilities and Personnel 501 



IS 



A 



nd again 
in 1944 
Radio's Spotlight 
will be on 



fWi^ ^^Si^^ ji/i'^efim 



* IT'S EASY TO DO BUSINESS WITH THE BLUE * 




w/ n a n h 6 I 



TO • • the nation's radio editors and columnists who voted me America's 
third most popular news reporter. 

TO • • ray sponsors: RKO Pictures . . Planters Nut & Chocolate . . Grove 
Laboratories . . Maltex Cereal . . Old Dutch Coffee . . Bond Stores. 

TO • • Universal Pictures for whom I appeared in "We've Never Been 
Licked." 

TO • • Fox Movietone News. 

TO • • the National Broadcasting Company. 



Fifteen news broadcasts weekly. 
NBC, 6:00 p.m. and 11:00 p.m., 
E.W.T. 

Master of Ceremonies, THE ARMY 
HOUR, voted the foremost govern- 
ment war program. 



My Sincerest Appreciation, 

Kjeorae Ssr, f-^utnam 



18 



EDDTOROAL DNIDEX 

lllllllllllllllllllilllinilllllltHllllllllllillillllllllllllllllllHIIIIIIIIIIIIIIIIIIIIinillllllH^ 



NEW YORK: 

Census and "Shifting Populations" 265 

Chief Engineers of Stations 971 

Home Economic Directors of Stations. . . . 842 
Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 228 

Stations, Facilities and Personnel 503 

News Broadcasts and Commentaries, Code 

of Wartime Practices 865 

News Events of 1943, Ten Outstanding 39 

News Programs, Recommendations of NAB 

for Handling 905 

News Services 145 

Newspaper Radio Committee, Officers, etc. 920 

Nicaragua, Stations of 1024 

Noble, Wm. P., Article on Market Data 63 

NORTH CAROLINA: 

Census and "Shifting Populations" 266 

Chief Engineers of Stations 971 

Home Economic Directors of Stations 843 

Motion Picture Commentators of Stations 846 

Musical Directors of Stations 837 

Radio Editors and Writers of News- 
papers 229 

Stations, Facilities and Personnel 531 

North Carolina Association of Broadcasters 920 

North Central Broadcasting System 319 

NORTH DAKOTA: 

Census and "Shifting Populations" 268 

Chief Engineers of Stations 972 

Home Economic Directors of Stations. . . . 843 
Motion Pictiire Commentators of Stations 846 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 228 

Stations, Facilities and Personnel 539 

Northern Broadcasting & Publishing, Ltd . . 319 
Northern California Broadcasters Assn .... 920 
NOVA SCOTIA: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . . 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 651 



O 



Office of Censorship: 

Article by J. Harold Ryan 65 

Code of Wartime Practices 865 

Office of War Iniormation, Domestic Radio 
Bureau: 

Article by Robt. E. Sherwood 51 

International Operations, A Round Up. . 71 

Summary, Time & Talent Contributed ... 43 

Ogilvie, I. W. G.. Article on CIAA 61 

OHIO: 

Census and "Shifting Populations" 268 

Chief Engineers ol Stations 972 

Home Economic Directors of Stations 843 

Motion Picture Commentators of Stortions 846 

Musical XMrectors oi Stotions 898 



Radio Editors and Writers of News- 
papers 229 

Stations, Facilities and Personnel 542 

Ohio Association of Broadcasters 920 

OKLAHOMA: 

Census and "Shifting Population" 270 

Chief Engineers of Stations 972 

Home Economic Directors of Stations. . 843 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 229 

Stations, Facilities and Personnel 555 

Oklahoma Metropolitan Line, Officers, etc. 319 

Oklahoma Network, Officers, etc 320 

ONTARIO: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations .... 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 652 

Orchestra Leaders and Their Work. 1943. . 771 

OREGON: 

Census and "Shifting Populations" 271 

Chief Engineers of Stations 972 

Home Economic Directors of Stations .... 843 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 229 

Stations, Facilities and Personnel 559 

Oregon State Broadcasters Association. . . . 920 

Organizations 908 



Pacific Advertising Association 920 

Pacific Broadcasting Co., Officers, etc 320 

Panama, Stations of 1024 

Paraguay, Stations of 1019 

PENNSYLVANIA: 

Census and "Shifting Populations" 272 

Chief Engineers of Stations 972 

Home Economic Directors of Stations. . . 843 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 230 

Stations, Facilities and Personnel 565 

Pennsylvania Broadcasters' Association. . . 921 

Pennsylvania Network. Officers, etc 320 

Peru, Stations of 1019 

Poll, RADIO DAILY'S Seventh Annual. ... 91 
POPULATION STATISTICS (U. S. Census): 

By States and Counties 233 

Burke, Frank, Article by 234 

Noble, Wm. P., Article by 63 

"Shifting Populations" 233 

Press Association, Inc., Officers, etc 145 

PRINCE EDWARD ISLAND: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations 844 

Musical Directors of Stations 839 



19 



iEWS... 



in a New Dimension 



NEWS, like music, will always be a main- 
stay of American broadcasting. 

The spot news programs and intelligent 
commentators are established firmly. But 
news techniques are not static . . . and never 
have been. Today, more than ever, there is 
an unmistakable need for originality in the 
treatment of news . . . for creative, stimulating 
presentations of the inherent drama in the 
news. 

This is Transradio's objective for 1944. 

During the present year Transradio will 
constantly be developing news programs along 
lines hitherto untried. The new approach 
to news will dominate our thinking . . . be- 
cause these original techniques are inevitable. 
Listeners want them. Advertisers want them. 

News in a new dimension. 

It will be created this year, in the form of 
several outstanding radio presentations, by 
Transradio. If you are looking for an original 
news program idea, let us tell you what we 
are doing. 



TRAIRADIO PRESS SERVICE, Inc. 

521 FIFTH AVENUE NEW YORK 17, N. Y. 



20 



EPOTORDAIL DINIDEX 



IlllllliiiUillilllllllllllllllllliilllllllllillllllllillillllillllllllllllllllll^^ 



llllllll 



Stations, Facilities and Personnel 660 

Program Producers, Listing 669 

PRODUCTION: 

Agents and Managers, Talent 709 

Artists and Their Work During 1943 731 

Announcers, Their Work During 1943.. 789 
Associated Music Publishers, Article and 

Publisher Members 716 

BMI, Article and Publisher Members 718 

Censorship Code 865 

FCC Regulations Regarding Production: 
(Operation) of Broadcast Stations (See 

1943 Radio Annual) 892 

Home Economic Directors of Stations. . . . 840 

Libraries, Script and Transcription 708 

Managers and Agents, Talent 709 

Motion Picture Commentators of Stations 845 

Musical Conductors and Their Work 771 

Music Directors of Stations 835 

Music Publishers, A Nation-Wide Listing 850 

News Commentators and Their Work. . . 779 

Orchestra Leaders and Their Work 771 

Producers and Directors and Their 

Work 828, 848 

Program Producers 669 

Programs of 1943, Network Commercial 871 

Recording Companies 695 

Script Libraries 708 

SESAC Article and Publisher Members . . 724 

Showman's Calendar 859 

Sports Commentators and Their Work. . 815 

Transcription Companies 695 

Transcription Libraries 708 

Vocal Artists and Their Work. 1943. ... 761 

War Effort Broadcasts (OWI-Tabulated) . 43 

Writers, Radio 821 

Professional Music Men, Inc., Officers, etc. 921 

Programs of 1943 871 

Program Producers, Listing 828 

Publications, Radio 207 

Publishers, Music, Listing 850 

PUERTO RICO: 

Chief Engineers of Stations 974 

Musical Directors of Stations 839 

Stations, Facilities and Personnel 638 



Q 



Quaker Network, Officers, Stations, Etc. . . 320 

QUEBEC: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 660 



R 



Radio Club of America 921 

Radio Correspondents' Association 921 

Radio Council-Chicago Public Schools. . . 921 

RADIO DAILY: 

Seventh Annual Poll of Radio Editors 
and Critics 91 



Television Highlights— 1943 931 

Radio Directors' Guild 921 

Radio Directors' Guild— Programs 848 

Radio Executives Club of New York 922 

Radio Goes to War, OWI Summary 43 

Radio Manufacturers' Association: 

Officers, Personnel, etc 922, 965 

Radio Manufacturers' Assn. of Canada. . . 922 

Radio News Association, Officers, etc 145 

Radio Programraas de Mexico 320 

Radio Television Roundup 931 

Radio Script & Transcription Exchange 

FREC 922 

Radio In War & Peace, Statement by 

James L. Fly 33 

Radio Technical Planning Board 922, 967 

Radio Writers' Guild of the Authors' 

League of America 923 

Roibourn. Paul, Article on Television 935 

RCA: 

Article by David Samoff 45 

Recording Companies 695 

Regional Networks 315 

Representatives, Station 127 

Research Organizations 147 

Reuters, Personnel, etc 145 

RHODE ISLAND: 

Census and "Shifting" Personnel, etc. . . 273 

Chief Engineers of Stations 972 

Motion Picture Commentators 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 230 

Station, Facilities and Personnel 583 

Rocky Mountain Radio Council 923 

Rules and Regulations, FCC: 

Applications 198 

Chain Broadcasting 203 

Developmental (See 1943 Radio Annual) 953 

Facsimile 950 

International (See 1943 Radio Annual).. 993 

National Defense 204 

Non-Commercial Educational 926 

ST Stations (See 1943 Radio Annua'). . . 955 

Television 945 

Ryan. J. H., Article on Radio Censorship 65 



Samoff, David, Tirticle by 45 

SASKATCHEWAN: 

Chief Engineers of Stations 974 

Home Economic Directors of Stations . . 844 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations, Facilities and Personnel 664 

Script Libraries 708 

Script Writers 821 

Seldes. Gilbert, Television Article 69 

SESAC. Inc.: 

Officers, Address, etc 923 

Publisher Affiliates 725 

Statement by Paul Heinecke 724 



21 



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EDITORDAL DNDiX 



Shapiro, M. H.. Article by 37, 117, 953 

Sherwood, Robert E., Article by 51 

"Shifting Populations" 

Shortwave, Article by B. Estes 97 

Shortwave, Article by J. W. G. Ogilvie. ... 61 

Showman's Calendar for 1944 859 

Singers and Their Work in 1943 761 

Society of Jewish Composers, Publishers 

and Song Writers 923 

Society of Motion Picture Engineers 923 

Song Writers Protective Assn. (SPA) 923 

South American Networks 996 

South & Central American Stations 1010 

SOUTH CAROLINA: 

Census and "Shifting Populations" 274 

Chief Engineers of Stations 972 

Home Economic Directors of Stations.. 843 

Motion Picture Commentators of Stations 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 230 

Stations, Facilities and Personnel 585 

South Central Quality Network 321 

SOUTH DAKOTA: 

Census Data 274 

Chief Engineers of Stations 973 

Home Economic Directors of Stations .... 843 

Motion Picture Commentators 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 230 

Stations, Facilities and Personnel 589 

South Texas Radio Package 321 

Southern California Broadcasters Assn.... 923 
Southern Minnesota Network, Personnel, 

etc 321 

Sponsor Network Expenditures 119 

Sports Broadcasters Assn. (N. Y. Chapter) 923 

Sports Commentators and Their Work. ... 815 

STATIONS: 

Alphabetically (U. S.) by Call Letters 

with Index to Detailed Information.. 324 
Alphabetically (U. S.) by City with 

Major Network Afliliations 340 

Application. FCC Regulations 198 

Blue Network Co. Owned, Managed or 

Programmed by 295 

CANADA: 

Alphabetically by Call Letters with Index 

to Detailed Information 643 

Geographically, with Detailed Informa- 
tion Listed by Province 645 

Listed by Province 645 

CBS Owned 302 

Censorship Code 865 

Central American (also see Individual 

Countries) 1010 

Chief Engineers of 968 

Cuban 1003 

Employment Dota Summary 860 

FCC Lists: 

Developmental (See 1943 Radio Annual 952 
Facsimile 950 



High Frequency (FM) 955 

International 994 

Non-Commercial Educational 926 

Representotives 127 

ST (See 1943 Radio Annual) 954 

Standard Band (Alphabetically Listed by 

Call Letters) 324 

Station Statistics 37 

Television 938, 941 

Growth of Radio Stations, 1941-1343, 

Chart 205 

Home Economic Directors of 840 

Mexican 1005 

Motion Picture Commentators of 845 

Musical Directors of 835 

National Association of Educotional 

Broadcasters S18. 925 

NBC, Owned & Operated by 313 

Production Rules and Regulations, FCC 

(See 1943 Radio Annual) 892 

Representatives 127 

Standard Broadcast, Detailed Information 

Listed Alphabetically by States 340 

South American 1010 

Stations, U. S., Article by M. H. Shapiro 37 

War Effort Broadcasts of, OWI Summary 43 

Surinam, Stations of 1024 



Talent Managers and Agents 709 

Taylor, Deems, ASCAP Article 712 

Taylor, J P., Article by 959 

Technical (Radio) Publications 207 

Technical Section 957 

Telephone Numbers, Important Radio, 

100, 101, 102, 103, 105 
TELEVISION: 

Television Broadcasters Assn 937 

Television Highlights— 1943 931 

Television Section 927 

American Television Society 911 

FCC Regulations 945 

Problems of Television, An Article by 

Paul Raiboum 935 

Stations, Commercial, Experimental. 938, 941 
Television Today & Tomorrow, Article by 

Ben Kaufman 929 

Television in War & Peace. Article by 

Gilbert Seldes 69 

Television Press Club 923 

TENNESSEE: 

Census and "Shifting Populations" 275 

Chief Engineers of Stations 973 

Home Economic Directors of Stations . . . 843 
Motion Picture Commentators of Sta- 
tions 847 

Musical Directors of Stations 838 

Radio Editors and Writers 230 

Stations. Facilities and Personnel 590 

TEXAS: 

Census and "Shifting Populations" 277 

Chief Engineers of Stations 973 

Home Economic Directors of Stations .... 843 



23 



ac 



The 



RADIO'S MOST 

DRAMATIC 
FORW ARD -STE P 
OF THE YEAR! 



WOMAN 

IS THE GREATEST SURE-FIRE RADIO SHOW EVER 

OFFERED TO YOU FOR INCREASING YOUR BUSINESS 

A a/G NAMf TRANSCRIBED HALF HOUR RADIO SHOW 

ON A NO MONEY BASIS! when you sell this 

SHOW YOU MAKE TWO nA4f %kLE% SIMULTANBOUSLY! 
HERE'S THE IDEA OF THE PROGRAM 

• ****•**** 

"THE WOMAN" is a half hour transcribed radio show somewhat similar in 
program format to the "Radio Readers Digest" broadcast each Sunday evening 
over CBS. As a matter of faa this program is also built around the magazine 
idea, for the material on the program, is taken from the nationally famous 
digest magazine of the same name, "THE WOMAN." 

The program is nationally publicized in the pages of the magazine every 
month. Furthermore, the program is pre-sold to the nation's women con- 
sidering that the material used on the radio show has been read by millions of 
women throughout the country. 

Each program has, in addition to a "guest star" interview between famous 
personalities from all walks of life, and Lorna Farrell, editor in chief of "THE 
WOMAN," a series of dramatizations, comments, and other interesting items 
to the "Women of America." The "guest star" interview spot on the show 
also has the advantage of fading into a dramatic, or comedy routine, with the 
guest star playing in that part of the show. 

Just think of having these authors for your radio program: Fannie Hurst, 
Madame Chiang Kai Shek, Kate Smith, Katherine Brush, Vice-President 
Wallace, Jan Struthers, (author of "Mrs. Minniver") Konrad Bercovici, 
Wendell Willkie, Mary Margaret McBride, and others of equal fame. Yes 
these ARE YOUR AUTHORS, for it is the stories and articles that they have 
written for "THE WOMAN" magazine, that are used on the radio show. 
Think of having these guest stars on YOUR radio show: Mayor LaGuardia, 
of New York City, John Boles, famous stage and screen star, the incomparable 
"Hildegarde" star of the NBC "Beat Tlie Band" show, Kate Smith's Emcee 
Manager, Ted Collins. These are just a few of the great guests that you can 
expect on the radio show "THE WOMAN." The other programs in the series 
features more of these great personalities that have already been sold to 
unprecedented public acceptance. 

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goes to make a fine radio program. It is the only BIG RADIO SHOW built 
exclusively for "the women of America." Yes it's "THE WOMAN." 

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^ KJKViM ffi^ ifOU NOW! 

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STATION MAKES TWO TIME SALES SIMULTANEOUSLY 
WHEN YOU SELL IT! 

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VLermit- Ujc 



745 FIFTH AVENUE. tiermit- llaymond 

NEW YORK CITY (22) CORPORATION ELdorado 5-5511 



IDDTO^DAL D INI D i X 

MHIillUlllillllllUlllllillllllllllllllllllllllllllllUlllllllllllllllllllllllllllllllliy^ 



Motion Pictiire Commentators of Sta- 
tions 847 

Musical Directors of Stations 838 

Radio Editors and Writers of News- 
papers 230 

Stations. Facilities and Personnel 597 

Texas State Network Officers, etc 321 

Texas Quality Network Officers, etc 321 

Tobacco Network, The 321 

Tompkins. Merritt E.. Article on BMI 718 

Trade Publications, Radio 207 

Trammell. Niles. Article by 307 

Transcription Companies 695 

Transcription Libraries 708 

Transcription Network 314 

Transradio Press Service, Officers, etc 145 

Treasury Department: 

Article by Thomas H. Lane 57 

Tri-City Stations of Virginia, Officers, etc.. . 321 

Twenty Year Club, Personnel 924 

' U 

Unions 897 

United Press Association, Officers, etc 145 

United States Department of Interior — 

Radio Section, Personnel, etc 924 

Uruguay, Stations of 1020 

UTAH: 

Census and "Shifting Population" 280 

Chief Engineers of Stations 973 

Home Economic Directors of Stations 844 

Motion Picture Commentators of Sta- 
tions 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 231 

Stations Faci!ities and Personnel 611 

V 

Variety Artists and Their Work in 1943. . . 731 
Venezuela, Stations of 1021 

VERMONT: 

Census and "Shifting Populations" 281 

Chief Engineers of Stations 973 

Home Economic Directors of Stations .... 844 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 231 

Stations, Facilities and Personnel 614 

VIRGINIA: 

Census and "Shifting Populations" 281 

Chief Engineers of Stations 973 

Home Economic Directors of Stations . . . 844 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 231 

Stations, Facilities and Personnel 615 

Vocalists and Their Work in 1943 761 



W 

War Bonds, Article by ^lomas H. Lone ... 57 

War Communications Board 41, 75, 913 

Members, Coordinating Committee, etc.. 41 
War Activities Committee (Radio Sub- 
committee) 924 

WASHINGTON: 

Census and "Shifting Populations" 283 

Chief Engineers of Stations 973 

Home Economic Directors of Stations. . . . 844 
Motion Picture Commentators of Sta- 
tions 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 231 

Stations. Facilities and Personnel 619 

Washington State Assn. of Broadcasters. . 924 

West Indies. Stations of 1024 

WEST VIRGINIA: 

Census and "Shifting Populations" 284 

Chief Engineers of Stations 973 

Home Economic Directors of Stations. . . 844 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 231 

Stations, Facilities and Personnel 624 

West Virginia Network, Officers, etc 321 

Western Association of Broadcasters 924 

Whiteman, Paul, Article on Music 89 

WISCONSIN: 

Census and "Shifting Populations". . . . 285 

Chief Engineers of Stations 974 

Home Economic Directors of Stations .... 844 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 839 

Radio Editors and Writers 231 

Stations, Facilities and Personnel 629 

Wisconsin Network, Officers, etc 322 

Wolverine Network, The 322 

Woman's National Radio Committee 924 

Woods, Mark Article on Blue Network. ... 291 

Writers, Radio 821 

Writers and Radio Editors of Newspapers 221 

Writers War Board 924 

WYOMING: 

Census Data 286 

Chief Engineers of Stations 974 

Home Economic Directors of Stations .... 844 
Motion Picture Commentators of Stations 847 

Musical Directors of Stations 839 

Radio Editors and Writers of News- 
papers 232 

Stations. Facilities and Perior.n:! 635 



Yankee Network, Officers, etc. 



322 



Z — Net. Officers. Stations, etc. 



322 



25 




RAYMOND PAIGE 

AND HIS ORCHESTRA 
Featured on 

STAGE DOOR CANTEEN 

Corn Products Refining Company 

Management 

HAL HACKETT 
MUSIC CORPORATION OF AMERICA 

LONDON • NEW YORK • CHICAGO • SAN FRANCISCO • BEVERLY HILLS 
CLEVELAND • DALLAS 



26 



ADVERTISING 



A 

Abboit, Bud 52 

"Abie's Irish Rose" 676 

Advance Television Pic- 
ture Service, Inc 930 

Advertiser, The 216 

Advertising Age 212 

Air Features. Inc 685 

Alaska Broadcasting Co. . 636 

Alber, David O., Asso. . . 759 

Alexander, Alton 689 

All-Canada Radio 

Facilities Linuted 649 

Allen. Fred 42 

Allied Record Mfg. Co. . . 700 

Alsop, Carlton 823 

Ameche. Don 66 

Anderson, Eddie 756 

Andrews Sisters. The 762 

Arthur. Jack 750 

Associated Recorded 

Program Service 668 

B 

Baker. Art 780 

Baker. "Smiling" Jerry. . . 767 
Baker, Phil. .Inside Back Cover 
Barnes Printing Company. 146 

Barry Sisters 767 

Bates, Lulu 766 

Beasley. Irene 732 

Beck. Jackson 743 

Bell. Patricia 86 

Bennett, Jay 824 

Benny, Jack 38 

Berens, Norman 768 

Berg. Gertrude 744 

Bergen, Edgar 50 

Berie. Milton 44 

Billboard, The 222 

Bixby, Carl 821 

Black. Ivan 757 

Block. Martin 10 

Blocki. Friti 822 

Blue Network. The 16-17 

BMI 98-99 

Boles, Jim 747 

Bower, Roger 745 

Bowes, Major. Amateurs. 691 
Boyar, Burt 86 



INDEX 



"Breakfast Club" 143 

Brenaman, Tom 932 

Brooks, Joan 86 

Burn, Walter P., and 

Associates, Inc 94 

Bums, Bob 735 

Burton, Bill 106-107 

C 

CFRB 657 

CKCL 658 

CKLW 659 

Cafe Society 757 

Campbell, Pat»y 86 

Canadian Advertising ... 218 
Canadian Broadcasting 

Corp 640 

Canova, Judy 70 

Cantor, Eddie 40 

"Can You Top This?". . . 745 

Carson. Jack 733 

Chimes. Michael 756 

Cherniavsky. Josef 778 

Clark, Lon 754 

Close, Upton 84 

Cohan. Phil 690 

Columbia Broadcasting 

System... Ill, 112, 113, 114 

Columbia Recording Corp. 694 

Combs, George H., Jr. . . 785 

Commercial Services, Inc. 158 

Como, Perry 68 

Coxmecticut State 

Network, The 316 

Conte, John 766 

Costello, Lou 52 

Cott, Ted 825 

Courtney. Alan 754 

Courtney, Diane 764 

Cravens, Kathryn 785 

Cresta Blanca Wine Co . . 90 

Crosby, Bob 771 

D 

Daly. Cass 763 

Davies, Gwen 750 

Davies, Lew 160 

Dean, Eddie 756 

DeAngelo, Carlo 825 

27 



Decca Records, Inc 703 

Donald, Peter 745 & 749 

Don Lee Network 288 

Dorsey, Txmmy 106 

Douglas, Don 752 

Down Beat Publishing Co.. 226 

Downey, Morton 64 

Dubonnet Corporation ... 158 

Dudley, Bernard 795 

Dumke, Ralph 752 

Durante, Hnuny 56 

E 

East. Ed & PoUy 748 

Easy Aces 748 

Edwards, Jmrn 760 

Edwards, Ralph 72 

ElUs, Anita 764 

F 

Fairchild, Edgar "Cookie" 772 

Feature Bureau 689 

'Tirst Mate Bob" 688 

Fizdale, Tom, Inc 759 

Fitzgerald, Edward & 

Pegeen 741 

Flannery. Harry W 82 

Ford, Senator 745 

Forrest. Helen 107 

Framer. Walt 826 

Frederick Bros. Artists 

Corp 120 

G 

Gaiknor, William S 784 

Gallop. Frank 791 

Garde, Betty 728 

Gardiner, Reginald 740 

Gardner, Ed (Archie) 750 

Gart. Jon 778 

General Amusement Corp. 684 
General Qectric 

Inside Front Cover 
Georgia Broadcasting Co., 

Inc 396 

Gemannt, William 684 

Godfrey. Arthur 58 

Goodman. Benny 30 

Gould, David E 106-107 

Gould, Morton 90 



HILDEGARDE 




starring in 



BEiT THE BAND 



every Wedneisday night 

for 

Brown & Williamson*s 

Raleigh Cigarets 



Personal Manager 

ANNA SOSENKO 



Exclusive Representatives 

MUSIC CORPORATION OF AMERICA 



ADVEI^TISDINIC iUBE 

tiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 



Grauer, Ben 789 

Green, Art 801 

H 

Hadley, Hap. . .Facing P. 1024 

Hall, RadcUife 795 

Harris, Arlene 748 

Harris, Bob 799 

Haven of Rest 688 

Haymes, Dick 106 

Heatter. Gabriel 782 

Herlihy, Ed 797 

Herman, Woody 770 

HershHeld, Harry 745 

Hersholt, Jean 76 

Hildegarde 28 

Hill. Edwin C 782 

Hill. Ruth 86 

Hoft Carl 775 

Hope, Bob 46 

Hulick, Budd 752 

HuU. Warren 746 

J 

Jarvis, Al 755 

Johnson, Parks 746 

jfones. Spike 775 

Jordan, Marion and Jim. . 48 

Jostyn, Jay 751 

Joy, Dick 793 

K 

KCKN 434 

KCMO 482 

KDYL 613 

KFDM . . 599 

KFEL 377 

KFl 361 

KFJZ 602 

KFMB 370 

KFQD 636 

KFWB 362 

KGFJ 363 

KGKO 598 

KLX 366 

KMBC 296 

KMPC 364 

KMTR 365 

KOA 376 

KODY-WOW 490-491 

KOY 412 

KOZY 954 

KROW 367 

KSD 480 

KSL 612 

KSTP 474 

KSUN 412 

KTUC 412 

KWKH 446 

KXEL 432 

KaDelU Cariton 789 

Kasper-Gordon, Inc 672 

Kaufman. Irving 746 



Kaye, Sammy 770 

Kelk, Jackie 756 

Kennedy, John B 781 

Kent-Johnson, Inc 686 

Kermit-Raymond Corp ... 24 
Keystone Broadcasting 

System . . Bet. pages 314-315 
Kroeger, Berry 754 

L 

Latimer, Ed 753 

Laurie, Joe^ Jr 745 

Lavalle, Paul 774 

Lawrence, Gertrude .... 734 

Lee, Bert 817 

Linkletter, Art 752 

Lombardo, Guy 36 

Long, Johnny 772 

Lorde, Athena 747 

Lovejoy, Frank 753 

Lupino, Ida 730 

Lyons, A. and S., Inc 108 

M 

MacGregor, C. P 691 

Mack, Dick 730 

Malone, Ted 754 

Manners, Lucille 764 

Marks, Lt. Gamett 92 

Martin, Charles 829 

Marx, Groucho 730 

McBride, Mary Margaret. 737 

McClatchy B'casting 358 

McGee, Fibber and Molly 48 

McGeehan, Pat 793 

McGill. Jerry 823 

McGillvra, Joseph 

Hershey, Inc 152 

McNeill. Don 143 

Mears. Martha 766 

Mercer. Johnny 822 

Merry Macs, The 766 

Metronome 220 

Michelson, Charles 682 

Michigan Radio Network. 461 

Miller, Jack 776 

Monroe, Lucy 7§1 

Moore, Garry 742 

Moorehead, Agnes 738 

Morris Wm. Agency. Inc. 104 

Morse. Carlton E 824 

Murray. Mildred 751 

Musical Courier 224 

Musical Steelmakers .... 160 
Mutual Broadcasting 

System 80-81 

Muzak Transcriptions, Inc. 698 

]V 

National Concert and 

Artists Corp 116 

29 



NBC (Insert) . . Bet. pages 96-97 
NBC (Radio-Recording 

Division) 666 and 696 

NBC (Spot Sales) 2 

Nichols. Anne 676 

Nolte, Lois Mae 160 

North Central Broadcast- 
ing System 472 

Northwest Network, The. . 470 
Novak. Frank 777 

O 

Oboler, Arch 821 

P 

Pacific Blue Network, The 356 

Paige, Raymond 26 

Pearce, Al 739 

Perry, Bill 765 

Phillips, Don 799 

Pictorial Photo Engraving 727 

Pitt, Merle 776 

Post, Cari 758 

Pratt, Ben 86 

Premier Crystal 

Laboratories. Inc 22 

Press Association, 

The 8 6rR.O.B. 

Press Wireless. Inc 34 

Presto Recording Corp . . . 958 

Pringle, Nelson 784 

Professor Quiz 88 

Putnam, George F 18 

Q 

Quiz Kids 736 

R 

Radio Corporation of 

America Back Cover 

Radio-Craft 2L4 

Radio News Reel 

(Recording Division). . . 703 
Radio Programas de 

Mexico 124 

Rombeau, William G.. Co. 128 

Ramirez. Carlos 762 

Renard. Jacques 776 

Repaid. Billy 783 

Riggs, Tonuny .. Facing page 1 
Ringling Bros and 

Barnum and Bailey. ... 32 
Robertson. "Texas" Hm. . 768 

Rocco. Maurice 78 

"Rochester" 756 

Rockhill Radio. Inc 701 

Rosa Rio 754 

Ross Federal Research 

Corp. Fac. Inside Back Cover 
Runyon, Damon, Players. 107 



BENNY 




GOODMAN 



THE GANG'S ALL HERE" 



and 



SWEET AND LOWDOWN' 

for 20th Century-Fox Films 
Columbia Records 



Exclusive Management 

MUSIC CORPORATION OF AMERICA 

Personal Management: Harry Weinstein, 1619 Broadway, N. Y. 



30 



DVERTDSDINC IIMDEX 

lllilllllllllllllllllllllllllillHIIIIIillllllllllllillllllllllllllllllll^ 



s 

Saphier, James L 118 

Schenley Products 90 

Schubert, Bernard L., Inc. 674 

Seeds, Russel M., Co 144 

SESAC 14 

Sherin, Leo "Ukie" 755 

Shore, Dinah 60 

Sinuns, Ginny 62 

Sincere, Jean 86 

Skelton, Red 54 

Smart Set, The 768 

Smith, Kate 12 

Snow, Lucile 86 

Sobol, Hartman, & Faggen 758 

Souvaine, Henry, Inc. . . . 678 

Spivak. Charlie 773 

Spot Sales, Inc 126 

Standard Rate & Data. . . 210 

Stark, Richard & Co 690 

Steel, Johannes 783 

Stein, Harold 687 

Stem. Bill 816 

Swing, Raymond Gram. . 781 

Sylvem, Henry 776 

T 

Tempest, Coral 86 

Templeton, Alec 90 

Thomas, Ann 748 

Thompson, J. Walter, Co. 122 

Tours, Frank 774 

Transamerican Broadcast- 
ing and Television Corp. 4 
Transradio Press Service, 

Inc 20 

Tremayne, Les 750 

Tri-Penn Market 568-581 

Trier, Rye 86 

Tutlle, Lurene 749 

U 

Universal Microphone Co. 
Ltd, 962 

V 

Vallee. Rudy 728 

Vernor, Vi and Vilma 86 

Viola, Franklyn J., & Co. 128 

Von Zell. Harry 791 

Voorhees. Don 774 

Vox Pop 746 

w 

WAAT 498 

WABY 503 

WAGE 528 

WAIT 416 

WAKR 541 

WATL 396 

WATR 316 

WAZL 569 

WBAL 450 



WBAP 598 

WBBM 406 

WBIG 534 

WBLK 290 

WBNX 508 

WBNY 505 

WBYN 504 

WCAU 564 

WCBI 477 

WCBM 451 

WCFL 408 

WCHS 290 

WCOP 454 

WCOU 448 

WCSC 586 

WDAS 571 

WDEL 386 

WDRC 380 

WDSU 444 

WELI 316 

WEMP 632 

WERC 567 

WEST 566 

WEVD 510 

WFAA 598 

WFAS 530 

WFBL 526 

WFBM 422 

WFCI 582 

WFIL 572 

WFMJ 554 

WFTC 536 

WGAL 568 & 581 

WGBR 535 

WGCM 478 

WGN 410 

WGPC 396 

WGST 399 

WGY 527 

WHAM 524 

WHAS 440 

WHB 6 

WHEB 494 

WHIG 550 

WHK 546 

WHN 511 

WHOM 496 

WIBG 573 

WIBW 436 

WIND 413 

WINS 512 

WIOD 392 

WIP 574 

WIRE 424 

WISN 628 

WJAX 389 

WJP 413 

WJTN 507 

WJW 548 

WKAT 390 

WKBO 568 & 581 

WKRC 543 

31 



WLAW 458 

WLS 412 

WLW aio 

WMAQ 414 

WMC 594 

WMCA 514 

WNAB 316 

WNEW 516 

WNBC 316 

WNLC 316 

WOKO 503 

WOL 387 

WOOD 466 

WOR 518 

WORK 568&581 

WORL 456 

WOV 522 

WOW-KODY 490-481 

WPAR 290 

WPAT 500 

WPEN 576 

WPRO 584 

WPTF 537 

WQXR 520 

WRAK 580 

WHBL 396 

WRNL 617 

WROK 419 

WHR 692 

WSAI 544 

WSAZ 290 

WSB 389 

WSM 596 

WSRR 316 & 384 

WTBO 452 

WnC 362 

WTOL 552 

WWJ 494 

WWNC 532 

WXYZ 462 

Wain, Bea 765 

Waldrop, Jim 797 

Walton, Sidney 779 

Waring. Fred 74 

Wayne, Jerry 760 

Weintraub, William H.. & 

Co., Inc 156 

West Virginia Network, 

The 290 

Westinghouse (Radio 

Division) 960 

Wheeling Steelmakers . 160 

V^smer, Harry 819 

Wolf Associates, Inc 680 



Yankee Network, The, 
Inc 154-155 



Zerbe, Lawson 744 

Ziv, Frederic W.. Inc. . . . 870 




''The Greatest Show on Earth 



ff 



salutes all its radio friends serving in the Armed 
Forces, the O.W.I., the Red Cross and the Home 
Front of the Greatest COUNTRY on Earth. 



RINGLING BROS AND BARNUM & BAILEY 



Radio Department 



BEV. KELLEY 



FRANK MORRISSEY 



32 




ADI O 

IN TOTAL WAR 
AND IN PEACE 



JAMES LAWRENCE FLY 

Chairman, Federal Communications 
Commission 



RADIO'S VALUE as our most effective 
medium of mass communication and as 

a unifying force in time of national emer- 
gency was strikingly reaffirmed during the 
past year. Gearing itself to the demands of 
total war, American radio reporting has en- 
abled the people at home to know the tragedy, 
the setbacks, victories and the problems of the battlefront with a completeness and 
speed undreamed of in World War I. The degree to which the homefront has been 
mobilized could not have been achieved without the hearty co-operation of the radio 
industry. For millions of our soldiers here and overseas, deprived of homelife and 
normal pleasures for warworkers and for the rest of our people at home, the radio con- 
tinues to be the most readily available source of entertainment. 

• 

In view of the nation's need for the very best wartime service that radio can 
render, it is imperative that the industry increase its efforts wherever possible during 
the coming year. The tendency already noted in some quarters to yield to the tempta- 
tion of quick and easy profits at the expense of public service must not become general. 
In some cases public service programs, particularly educational programs, are being 
curtailed. Some daytime schedules are crowded with cheap, shoddy dramatics which 
aggravate, not alleviate, \yartime hyper-tension to the exclusion of worthwhile material. 
This is particularly unfortunate in view of radio's record-breaking earnings during 
the past year. 

• 

In line with its concept of public interest, the Commission in 1943 extended the 
license period of standard broadcast stations and prohibited multiple ownership of 
stations in the same service area. 

The materials and manpower shortages continued critical during 1943, but in 
August the Commission was able to report that construction involving the use of idle 
equipment would be authorized to increase the power of 100-watt local channel 
stations or to build new low-power channel stations. The Commission also pre- 
pared a catalog of surplus and salvageable equipment and a report on idle standard 
broadcast transmitters. Foreign language broadcasting which as a whole has been 
invaluable to the war effort was examined as an emergency measure. 

• 

With some military experts pointing to a European victory in the coming year, 
a new challenge confronts radio. The new year must see specific plans completed to 
develop FM, television and other refinements of the radio art without, at the same time, 
causing serious dislocations to our present systems of radio broadcasting after the war. 
The Commission is eager to move ahead with industry in realizing the tremendous gains 
of war research and I am glad to say that at our November conference held with indus- 
try scientists on the Radio Technical Planning Board and representatives of other 
Government agencies, an encouraging start was made toward solution of some of these 
difficult problems. 

For Complete FCC Section Please Tnrv to Page 198 




A Group of Workers in the Hicksville 
Plant of Press Wireless, Inc., Rejoicing at 
Announcement the Plant Had Been Given 
Its Second Army-Navy '*E" Award 

"In the Service" 



As one of the principal suppliers 
of vital radio equipment for our armed 
forces, Press Wireless, Inc., has been "in 
the service" since Pearl Harbor. Units 
from Press Wireless factories are now on 
duty at the fighting fronts throughout the 
world and on the home front too. Press 
Wireless is proud of its close relationship 
with the armed services and pledges con- 
tinuation of its best efforts toward a final 
and speedy Victory. 

Executive Offices 
435 N. MICHIGAN AVENUE. CHICAGO 

PRESS WIRELESS,K 




Awarded to Our HicbvilU 
Long Island Planf for Ouf- 
ng Achicvamont in 
War production 



PRESS WIRELESS, INC., 

IS DEVELOPING 
OR MANUFACTURINGQ 

• HIGH POWER TRANSMITTERS 

» DIVERSITY RECEIVERS 

» AIRCRAFT AND AIRFIELD 
RADIO EQUIPMENT 

'RADIO PRINTER SYSTEMS 

»MODUPLEX UNITS TRADE MARK" 

» CHANNELING DEVICES 
» RADIO PHOTO TERMINALS 

• FACSIMILE MACHINES 

AND OTHER TYPES OF RADIO AND 
COMMUNICATIONS EQUIPMENT 



Sales Office, Manufacturing Division 
1475 BROADWAY. NEW YORK CITY 



hhdio's vithl uieRiiniE role 



By Frank Burke 

Editor, RADIO DAILY 



D ADIO'S paramount interest as we en- 
ter 1944 is to aid in the nation's all 
out effort to win the war and facts 
and figures gained from government 
agencies indicate that the industry is 
doing a magnificent job. 

Reports from OWI, Treasury Depart- 
ment, and the radio divisions of the 
armed forces emphasze that during 1943 
radio played a vital part in making the 
nation war conscious and has more am- 
bitious plans for wartime coverage in 
1944. 

Coupled with the industry's wartime 
activities are indications of postwar pros- 
perity with the prospects of television, 
FM, Radar and facsimile, as commercial 
developments with the cessation of hos- 
tilities. 

Tele interests, both in the radio and 
motion picture fields, are showing ac- 
tivity in their postwar planning and the 
FM devotees have already set in motion 
plans for development of frequency mod- 
ulation. Two organizations, important in 
the planning, are the Radio Technical 
Planning Board and the FM Broadcast- 
ers, Inc. The RTPB is now preparing 
recommendations to the Federal Com- 
munications Commission and the FMBI 
is working to make their interests vital 
in the postwar radio field. 

Linked with the industry's growing 
interest in tele, FM and allied develop- 
ments are the problems which beset the 
FCC in the allocation of wave lengths. 
Recently FCC Chairman Lawrence Fly, 
speaking before the national FM group, 
said "FM had become of age" but did 
not outline any of the commission's plans 
or views on the subject of allocations. 

* * * * 

Flushed with the most profitable year 
in the history of radio, networks and sta- 
tions alike enter 1944 with optimism and 
ambitious planning predicated on the 
cessation of hostilities and the conver- 
sion of the industry to peacetime manu- 
facturing. It is the opinion in some quar- 
ters that the postwar development of 
tele and FM will not come as rapidly as 
some expect and that it may be from one 
to two years after the war before the 
full stride of the postwar boom is 
reached. 

* * * * 

Although postwar prosperity is an ab- 
sorbing speculative subject, broadcasters 



are not allowing their wartime role to 
be neglected. To the contrary, radio has 
made amazing contributions to the war 
effort and right now basks in the spot- 
light of public service glory as a result 
of the OWI estimates of the industry's 
contributions during 1943. These figures, 
released in Washington on January 31, 
reveal that the estimated time, talent and 
other gratis radio services during the 
past year is valued at $103,582,000 and 
that the nets and stations handled a 
grand total of 3,514,510 wartime mes- 
sages during the year. 

* * * * 

Past year saw a new high reached in 
the matter of industry relations with 
FCC and the policies of this governmental 
agency as pertaining to public and con- 
gressional interest. Highlights of these 
activities were the Supreme Court de- 
cision of May 10 which upheld the FCC's 
network regulatory powers and the 
White- Wheeler bill hearings to revise 
and definitely define the Commission's 
powers under the Communications act. 
These hearings were concluded late in 
December and a revised White-Wheeler 
bill, at this writing, is in the process of 

being prepared. 

* * * * 

Among the major problems which be- 
set the industry during the past year was 
the AFM ban on recordings. Dating 
back to August 1, 1942, when the pro- 
duction of musical phonograph records 
and transcriptions came to a halt in the 
studios, the strike continued until last 
November. Then at a WLB panel hearing, 
Decca and World led the way in affecting 
a partial settlement of the AFM-recording 
dispute and resumed making of records. 
Meanwhile RCA, Victor, Columbia Re- 
cording Corp., and the Radio Recording 
division of NBC, continued their nego- 
tiations through the WLB with AFM for 
a more satisfactory recording contract. 

* * * * 

Summing up radio's role in the war- 
time year of 1943 we conclude the in- 
dustry may well be proud of its accom- 
plishments. It has taken the inconveni- 
ences of wartime operation in stride; 
achieved unprecedented heights in pub- 
lic service and worked diligently with 
the Nation in the No. 1 assignment — 
winning the war. 



35 



U. S. RADIO SWIOnS DT 




By M. H. Shapiro 

Managing Editor, Radio Daily 



'^n'HEN the Nazi and Jap embroiled the United States into a World War, they took 
cognizance of unpreparcdness, lack of full scale mobilization of production and other 
resources, and the on-the-fence supporters of the defense program. Entirely overlooked 
by the enemy was America's great Secret Weapon — Radio. Ability of the Government 
to quickly and consistently marshal the forces of public indignation after Pearl Harbor, 
bring about whole-hearted support of the war, maintain the morale of the ho'^ne front 
and later back the men at the fighting front with every effort from. War Bonds down, 
loas due to radio broadcasting. And it was done in the American way. 

Graphic picture of the radio station status, standard, educational or experimental, 
is revealed below in the following vital nationwide statistics, as of January 1, 1944: 

Standard Stations 

There were 912 standard broadcast stations — 910 in operation and two under con- 
struction. Mutual had 217 U. S. affiliates including one FM outlet; Blue Network 174; 

NBC 143 and CBS 134. Many of the Blue and Mutual affiliates are the same. 

* * * 

Frequency Modulation 

There were 42 high frequency (FM) broadcasting stations licensed and eight under 
construction, in addition to five temporary Class 11 experimental high frequency broad- 
cast stations also furnishing FM programs. There are 64 pending applications for 

FM stations. 

* * * 

Television 

Five commercial television broadcast stations were operating at the close of the 
year, three of which had maintained a minimum program schedule of four hours per 
week during the year. Five experimental television stations have also provided scheduled 
program service of two or three hours per week throughout the greater part of the 
year. Pending are 14 applications for television stations, both commercial and 
experimental. 

International 

Total of 18 international broadcast stations were operating within the United States 
at the close of the year and 13 point-to-point radio telegraph or telephone transmitters 
were under special service authorization for international broadcast service. 

All international broadcast stations are, of course, programmed by the Office of 
War Information and the Office of the Coordinator of Inter-American Affairs. These 
two offices have proposed a total of 36 international transmitters to provide adequately 
for the needs of psychological warfare. About 20 additional frequencies have been 

made available for international broadcast service. 

* * * 

Educational 

Five channels are allocated for non-commercial educational broadcast stations 
adjacent to the commercial FM broadcast band. As of the year-end, seven stations were 
authorized, compared with eight of the previous year. While these stations have not 
been subject to wartime restrictions on construction under the FCC's Memorandum 
Opinion of April 27, 1942, equipment shortages and lack of skilled personnel have 
served to limit present development. 

* * * 

Facsimile 

Apparently interest in facsimile broadcasting is limited and only three such stations 
are authorized, a decrease of one from the previous year (1942). Although the rules 
provide for multiplex transmission of facsimile by high frequency (FM) broadcast 
stations, no regular FM stations provide this service. 



37 



THE 

GRAPE NUTS 

FLAKES 

PROGRAM 

starring 



Jack Benny 



•with 

MARY 
LIVINGSTONE 

DENNIS DAY 

.ROCHESTER 

PHIL HARRIS 

and 

yours 

truly 

DON WILSON 

Written By 

SAM PERRIN MILT JOSEFSBERG 

GEORGE BALZER JOHN TACKABERRY 



,18 



TEN OUTSTANDING 
RADIO NEWS EVENTS 
OF 1943 

Jan. 19 . . . Cox resolution passes House authorizing sweeping investigation 
of FCC. 

May 10 . . . United States Supreme Court in 5-2 opinion upholds right of 
FCC to regulate radio and declared FCC network monopoly regulations as proper 
and within Commission's jurisdiction. 

May 26 . . . First information on Radar released by the Navy divulging war- 
time value of this electronic weapon. 

July 30 . . . Edward J. Noble, owner of WMCA, New York, purchased Blue 
network for $8,000,000 and FCC approved transfer on Oct. 12. 

Sept. 24 . . . Recording strike of musicians broken with Decca and World 
Broadcasting Company agreeing to AFM demands for payment of royalties to 
the union on each record and FT. 

Sept. 30 . . . Resignation of Rep. E. E. Cox (Democrat-Ga.) as chairman of the 
House Select Committee investigating FCC accepted with Rep. Clarence F. Lea 
(Democrat-Cal.) named to succeed as chairman by Speaker Sam Ray burn. 

Nov. 3 . . . Lengthy hearings on the White- Wheeler bill launched before the 
Senate Inter-State Commerce Commission. 

Nov. 23 . . . FCC ruling banning multiple ownership of standard broadcast 
stations in the same communities announced. 

Dec. 17 . . . Census figures released by Office of Civilian Requirements reveals 
that approximately 32,500,000 American families now have one or more radio sets. 

• 

Dec. 27 . . . RADIO DAILY'S year-end survey indicates that radio enjoyed 
the best business during 1943 of any year in the history of broadcasting. 

Outstanding Broadcasts 

Net's cover of the fall of Mussolini in Italy. 

Edward R. Murrow's broadcast describing the Berlin raid in which he went along 

as observor. 
Broadcast from an American station in Naples. 
Three-hour soldier-sailor program on NBC, Christmas Day. 



^ -i^ -^ Radio On To Victory ii ^ ^ 



39 



7 love to spend each 
Wednesday with you' . 



EDDIE 
CiKTOR 



9PJ. 

E.W.T. 

NBC 



Broadcasting Over 127 Stations 
For Ipana & Sal Hepatiga 



40 



Washington, D. C. 

The Defense Communications Board teas created by Executive Order 
of the President on Sevtemher 24, 1940. under authority of the Communica- 
tions Act of 1934 (48 Stat. 1064) , as amended. On June 15, 1942 a subse- 
quent executive order changed the name of the Defense Communications 
Board to the Board of War Communications. 

MEMBERS 

Chairman 

JAMES LAWRENCE FLY 

Chairman of the Federal Communications Commission 

MAJOR GENERAL HARRY C. INGLES 

Chief Signal Officer of the Army 

REAR ADMIRAL JOSEPH R. REDMAN 

Director of Naval Communications 

HON. BRECKINRIDGE LONG 

Assistant Secretary of State 

Secretary 

HON. HERBERT E. GASTON 

Assistant Secretary of the Treasury 

Assistant Secretary 

CAPTAIN E. M. WEBSTER 

Chief of Communications 

U. S. Coast Guard 

ALTERNATES 

E. K. JETT 

Of the Federal Communications Commission 

BRIGADIER GENERAL FRANK E. STONER 

Chief, Army Communications Branch 

CAPTAIN JOHN V. MURPHY 

Deputy Director of Naval Communications 

FRANCIS C. DE WOLF 

Assistant Chief of the Division of International Communications 

CAPTAIN E. M. WEBSTER 

Chief of Communications of the U. S. Coast Guard 

COORDINATING COMMITTEE 

The duties of the Coordinating Committee include assistance to the 
Board in planning and coordinating work. It will maintain liaison with the 
Law Committee, Labor Advisory Committee, and Industry Advisory Com- 
mittee, for the purposes of advice and consultation and will supervise the 
work of the other committees, which will report directly to it. 

Chairman COL. WESLEY T. GUEST 

E. K. JETT War Department 

Federal Communications COMDR. FRANZ 0. WILLENBUCHER 

FRANCIS cIdeVoLF ^^^ ^.V^rt^.nt 

Assistant Chief CAPT. E. M. WEBSTER 

Division of International Communica- Chief of Communications, 

tions, State Department U. S. Coast Guard 

Fur Further Committee Listings Please Turn to Page 75 

41 



FRED HLLE 



TEXflCO 
SlflR IHEfiTRE 



CBS . . . Sundays . . . 9:30 P.M., EWT. 
WALTER BATCH ELOR, Manager 



42 



RADIO GOES 10 IIIOR 




A Summary of 151 Cam,paigns Conducted by OWI Dom^estic 
Radio Bureau During 1943 with Time and Talent 
Contributed by Advertisers, Networks and Stations. 



OVVI FACILITIES 



No. of 
Programs 



Network Allocation Plan . . . 380 

Sponsored 245 

Sustaining 235 

Special Assignment Plan ... 135 

National Spot & Keg. Net- 
work Allocation Plan .... 144 

Station Announcement Plan 891 

Network Attiliates . . . 567 

Independent Stations . , . 324 

Special Events 

Women's Radio War Pro- 
gram Guide 1,000 

Local War Programs Other 

than OWI Allocations 

TOTAL 



No. of War Messa ges 
Per Week Per Year 



Est. 
"Listener- 
Impres- 
sions" 
Per Week 



152 



32 

42 
62,937 
35,721 
27,216 

2 



1,600 

1,900 

3,503,000 

1,988,000 

1,515,000 

110 



80,000,000 



15,000,000 
63,000,000 



Est. 

Annual 

Value of 

Time and 

Talent 



1,900 450,000,000 $32,223,000 



10,741,000 



1,433,000 
17,065,000 



500,000 



63,165 



3,514,510 



* 42,120,000 
614,000,000 $103,582,000 



Typical OWI Radio Campaigns in 1943 



CAMPAIGNS 



Station Estim. Est. Value 

Pro- Announce- Listener of Time 

Weeks grams ments Impressions and Talent 



Second War Loan 3 196 61,749 768,720,000 $1,445,837 

Third War Loan 4 654 86,237 1,111,720,000 2,303,000 

WAVES Recruiting 11 333 86,793 875,583,000 2,500,000 

(5 campaigns) 

Student Nurses 6 206 40,782 502,230,000 988,000 

Women War Workers Needed .... 6 178 18,711 261,300,000 924,000 

Get a War Job 2 85 * 234,000,000 * 

Nutrition — Basic 7 3 133 6,804 325,450,000 827,591 

Eat More Potatoes 6 71 19,477 141,700,000 136,910 

(2 campaigns) 

Victory Gardens 5 124 35,763 712,630,000 809,945 

National War Fund 6 257 56,133 i 595,890,000 1,318,000 

,^J, ■ 

*Not available. * 



Breakdown of OWI National Campaigns by Agencies 



Army 

Navy (inc. Marines, Coast Guard) 

War Shipping Administration 

War Manpower Commission 

Federal Security Agency 

War Food Administration 

Oflfice of Price Administration .... 

War Production Board 

Oflfice of Defense Transportation. . 
Petroleum Administrator for War. 



12 


Director of Economic Stabilization . . . 


7 


11 


Rubber Administrator 


3 


2 


Federal Bureau of Investigation 


1 


14 


Social Security Board 


1 


7 


Treasury Department 


14 


17 


Red Cross 


3 


20 


National War Fund 


1 


16 


Others 


11 


6 
5 


TOTAL 




. . 151 



43 




20th CENTURY-FOX "ZIEGFELD FOLLIES' 

Rep.: WILLIAM MORRIS AGENCY 



44 



mn in m m w futuhe 



By David Sarnoff 

President, Radio Corporation of America 



R^ 



ADIO activity in reseaich, engineer- 
ing, communication and manufactur- 
ing during 1943 may be summed up ir 
one objective — win the war! Although 
wartime secrecy imposes limitations, the 
end of the year affords appropriate oppor- 
tunity to gauge radio's vital role in the 
world today, and to measu:e the signifi- 
cance of wartime developments as they 
may fit into the pattern of the future. 

Strongly fortified by the ingenuity and 
sk'il of American research and industrial 
enterprise, radio has entered its third 
year of war in the service of the United 
States. Years of suspense — a year of de- 
fense and a year of oifense — have gone 
into history. As 1944 begins, the United 
Nations are on the road to Victory. A 
year of intensified offensive, such as the 
world has never known, is ahead. Only 
time can tell, however, whether 1944 is to 
be the year of decision — the year of un- 
conditional surrender of the forces which 
have brought destruction and tragedy 
upon the world. 

Breaking All Records 

The Ame:ican radio industry is break- 
ing all records in war production and 
communication. Daily, 400,000 radio- 
electro tubes are manufactured. Every 
hour of the day and night, all America 
is informed by up-to-the-minute broad- 
casts on the progress of the war. At the 
same time, short-wave broadcasters are 
reaching every land throughout the world 
regardless of enemy restrictions. Tons 
and tons of apparatus are sent into com- 
bat every week. Miles and miles of trans- 
oceanic radiotelegraph circuits are vi- 
brant with urgent dispatches, news and 
communiques. Messages are flashed by 
automatic high-speed machines at the 
rate of 600 words a minute. 

Huge Production 

Latest estimates reveal that radio pro- 
duction in the United States is up to 
$250,000,000 a month against $30,000,000 
a month a year ago — all for the amed 
services. The equipment is the finest 
and most efficient in the world. America's 
radio-electronic scientists and engineers 
have far surpassed Germany's much 
vaunted super-men of science. 



In fulfilling its unprecedented wartime 
lesponsibilities, radio has taken its place 
among the great industries of America, 
offering employment to hundreds of thou- 
sands of workers. Since the war began 
in Europe, RCA employees have increased 
from 23,000 to more than 40,000. An- 
other 6,000 employees are enrolled as 
officers and enlisted men in the military 
services. Many of them are in the front 
line of communications — they straighten, 
maintain and operate the life-line of Vic- 
tory. 

No Service Disruption 

The fact that our civilian radio service 
is not disrupted during these war years, 
when all-out effort and materials are 
directed to winning the war, is high com- 
mendation of the quality of American 
radios as designed for the home. Ameri- 
cans listen to enemy broadcasts without 
danger of death penalty or imprisonment. 
All this liberty in wartime is proof of 
radio's faithful alliance with Democracy 
and the Freedoms. 

Scientifically, the outstanding develop- 
ments of 1943, as those of 1941-42, are 
classified as military secrets. It violates 
no secret, however, to report that out- 
standing advances have been made in 
the use of radio sound and sight. Noth- 
ing in radio is ever new for long, even 
in peacetime. War, however, changes 
the old order of things even more rapidly. 

New Peace-Time Services 

New instruments and new services are 
in the offing for peace. The wartime pace 
that science is called upon to maintain 
is breath-taking. Nevertheless, Ameri- 
can radio keeps up with it. Our labora- 
tories are creative beehives of activity; 
our manufacturing plants are arsenals; 
our communication waves are life-lines. 
To reconvert them all to peaceful pur- 
suits will present a great challenge to 
the radio industry. It will be a most 
promising field for post-war employment 
and opportunity. 

Radio as an industry is fortunate to 
have television as a post-war develop- 
ment of great promise and popular ap- 
peal, able to open a new era in service 
to the public. 

(Please Turn to Page 49) 



45 



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I 



46 







By J. Harrison Hartley 

Chief, Radio Section, Office of Public Relations, Navy Department 



"DY THE military, ''morale" might be 
defined as that state of mind — of the 
nation and the individual — which pro- 
duces the maximum effort to win the 
war as quickly as possible. 

It is the view of this writer that the 
broadcasting industry's greatest contri- 
bution to the building and maintenance 
of that kind of morale is its continuance 
of normal schedules of unbiased news 
and varied entertainment despite the 
difficulties presented by the war. 

Our bluejackets, Marines and Coast 
Guardsmen afloat and ashore, and their 
families at home, uninterruptedly have 
been able to hear their favorite variety, 
musical, and dramatic programs. That 
fact has been more telling, from the 
standpoint of morale in our country, than 
all the collected speeches of Dr. Goebbels 
have been in Naziland. American radio 
is a living symbol of the America we 
are fighting for. 

Training Camps 

This has been proved conclusively by 
the reaction of thousands of Navy men 
in the great training camps or tempo- 
rarily home from the sea. The Fifth 
Naval District, which, with headquarters 
at Norfolk, Virginia, encompasses one of 
the largest areas of Naval activity of 
all kinds in the world, reports, "Local 
originations of name shows have been 
tops as a live audience morale factor. 
Many SEABEES assert that their spirit 
of 'Can do!' has been heightened by the 
many references to the Construction 
Battalions on important programs." 

From the Ninth Naval District, home 
of the huge Great Lakes Naval Training 
Station, comes word that, "By bringing 
their programs to the sailors in training, 
the sponsors of programs have made 
available to the men a far higher type 
of entertainment than otherwise could 
have been offered on the stages of our 
auditoriums. Remember, 'boots' get no 
liberty for the first eight weeks in the 
service. 

"In a different category is the radio 
program featuring largely Naval per- 
sonnel. These broadcasts build the 
morale of both participants and audi- 
ences — Bluejackets — Marines and Coast 



Guardsmen — and provide an excellent 
vehicle for the Navy's story in this great- 
est of all wars." 

The West Coast says, "Navy welfare 
officers out here are unanimous in their 
praise of visiting radio shows as morale 
builders. In many cases, these programs 
play for men about to shove off for 
combat areas — ease the strain of the 
break from home shores. Many of the 
men write home, asking the folks to 
listen to the same show. The effect on 
families and men is very good." 

Over There 

Reaching the Navy, Marines and Coast 
Guard overseas with popular programs 
has been a special, noteworthy, joint 
achievement of the radio industry and 
the armed forces. Since early in the war, 
many sponsors contributed recordings 
which were shipped by the Navy to 
Dutch Harbor, Alaska, for rebroadcast 
over a local network of military stations. 
Through the cold, dreary nights of the 
North these records brought laughter, 
comfort, and good cheer — the tie to home. 

Since then, and with the active coop- 
eration of the Navy, the Armed Forces 
Radio Service, Morale Services Division, 
War Department, has undertaken to sup- 
ply especially conceived, written, and 
produced recordings, totaling fourteen 
hours per week, for the information, 
education, and orientation of all our 
fighting men overseas. Some 200 stations, 
abroad, schedule these transcriptions. 

In addition. Armed Forces Radio is 
providing to the same stations, record- 
ings of popular U. S. sponsored shows, 
sans commercials, by agreement with the 
advertisers. These latter programs are 
aired in combat theatres on schedules 
closely approximating the regular do- 
mestic schedules. This service gives each 
station an additional twenty-eight hours 
of programs per week. 

A further distribution of both types 
of recordings is made to Army and Navy 
hospital ships, other surface vessels, and 
even submarines. 

Home Front 

Meanwhile at home, the families of 
Naval personnel are hearing of their 
fathers', brothers', sons', and sweet- 



47 



^^^^^^I^^f^w^^^^^^g^^ ,- 




^Me^ McQee, and Jl/lolUf 



NINTH YEAR FOR THE MAKERS OF JOHNSON'S WAX 



48 



hearts' exploits by means of eye-witness 
accounts, dramatizations and news com- 
mentaries, programmed in to the struc- 
ture of both sponsored and sustaining 
shows. Working with the writers and 
producers of the agencies, networks and 
local stations are the staffs of the Radio 
Section of the Office of the Assistant 
Director of Public Relations, West Coast, 
Los Angeles, California; the Branch 
Radio Section, 580 Fifth Avenue, New 
York; the Radio Officers of District 
Public Relations Officer, and those on 
the staffs of the commanders of fleets. 
All of the male officers of the Radio 
Sections in Washington and New York 
have had experience at sea in combat 
areas in order better to fit them to ser- 
vice writers and producers. 

Through their close collaboration with 
the industry in making available Navy, 
Marine and Coast Guard stories, Radio 
Officers have helped keep the public fully 
informed of the progress of the Naval 
phases of the war. 



The Naval Service therefore needs all 
of the creative help it can obtain from 
network, regional and local programs. 
For reasons of security it is impossible 
to originate live programs from the 
Navy in action. Therefore, the news- 
caster, the writer, the producer, and the 
radio actor must interpret for the people 
the courage, determination and great 
human qualities of the men at sea, all 
of which greatly affects morale. 

Conclusion 

1944 may well be the most important 
in the history of this country. At this 
momentous time for civilization, the 
American system of broadcasting, as the 
result of experience during the last four 
years, is organized and ready to play 
its vital part on the winning team — sus- 
taining and building the morale not only 
of the Army, Navy, Marine Corps and 
Coast Guard, but also of the home front, 
the fighting fronts, and of our Allies. 



(Continued from Page 45) 



RfiOlfl 10 UJflR m THE mm[--ByDaMSarncff 



Television Status 

Theie should be no expectation, how- 
ever, that when the war ends the air will 
be transformed over night to television. 
It will require from three to six months 
to get the machinery in operation to re- 
sume the manufacture of civilian bioad- 
cast receivers. It may require a year 
after approval of standards and full 
authorization of commercialization of 
television broadcasting by the Federal 
Communications Commission before tele- 
vision sets a:e available within the price 
range from $200 to $300. Production of 
television receivers is not the only task. 
Television transmitters must be erected. 
Interesting programs must be planned. 
Automatic radio relay stations must be 
built to link key cities into a network. 
That is no one-year job. 

Alongside of television, "FM," or fre- 
quency modulation on ultra-short waves, 
holds great promise of becoming an add- 
ed feature in broadcasting. Even now 
*FM" carries the sound part of televi- 
sion. In both television and "FM," much 
scientific progress has been made in con- 
nection with the application of radio to 
the war. The home-radio instrument of 
the future will be a combination television 
and sound-broadcast receiver incorporat- 
ing "FM" and phonograph. 



Outside the realm of radio communica- 
tion, the application of radiothermics, or 
radio heating, is finding widely extended 
use in industry. The use of high-f : equen- 
cy waves for heating is a wartime devel- 
opment of no small achievement. It is 
accelerating and increasing the efficiency 
of numerous industrial processes. 

In the Offing 

Because of spectacular wartime devel- 
opments, radio apparatus will be adopted 
for collision prevention to ai: craft, ships, 
railroads and possibly automobiles. All 
this will be part of the new service of 
radio in an era of sight control made 
possible by the development of electron 
tubes in the field of microwaves. 

As new electron tubes always serve 
as keys to major advances, so in broad- 
cast reception, new and tiny tubes — 
smaller than acorns — may introduce "per- 
sonalized" radio. Small, compact re- 
ceivers, and even transmitters may be 
built in a little case that will slip into 
a pocket. The uses to which such "sta- 
tions" may be put gives the imagination 
much to play upon. 

All these new developments will not 
be realized in 1944, but with 1944 as the 
year of expected decision in the European 
war, they will date from it, as radio 
broadcasting dated from 1919. 



49 




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ir ir ir 

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at tne uduai time 

^ne L^nade ana Sanborn ^J^out 



50 



OIUI Um PROPflGfinDH 



By Robert E. Sherwood 

Director of the Overseas Branch of the OWI 



IN the theaters of war, the nature of 

the work of the Overseas Branch of the 
Office of War Information can be stated 
simply: it is direct propaganda action 
against the enemy and to the peoples of 
enemy occupied territory. 

In the European theater this action is 
taken from all available bases — in Great 
Britain, in the Middle East, in North 
Africa and now in Sicily and Southern 
Italy. In South East Asia, the bases are 
India and Assam. In the Pacific, the 
bases are China, Australia, Hawaii and 
Alaska. 

Not only must we supply the personnel 
and the equipment necessary for all bases 
in which invasions may be mounted; we 
must be prepared to move properly 
trained and equipped teams from these 
bases to the next objectives of invasion. 

This happened in Tunisia, and again 
in Sicily, and again in Italy. 
In Itcdy 

For instance: when the first American 
troops entered Palermo, in Sicily, OWI 
civilians went with them. One of our 
men accompanied the troops who seized 
the Palermos radio station. When they 
captured the manager of the station, they 
found in his coat pocket the orders that 
had been issued to him to destroy this 
station at the moment of Allied entry 
into the town. Prompt action had pre- 
vented him from cariying out these 
orders — and within a short time OWI 
men were broadcasting from this station 
to the people of Sicily and Southern Italy. 

In Palermo — as in all other cities occu- 
pied by our troops — OWI men moved in 
immediately to take over and operate not 
only the radio stations but all newspaper 
plants, movie theaters and other means 
of communication. 

We've traveled a long way to Palermo, 
Bari, Naples and northward. 

Only a week before our troops landed 
in North Af:ica, the United States Gov- 
ernment leased all American short-wave 
transmitters from NBC, CBS, GE, Cross- 
ley Corporation and the World Wide 
Broadcasting Foundation to unite them 
into a close-knit hard hitting p: opaganda 
battery. At that point, with the excep- 
tion of a few programs relayed by BBC 
transmitters, American programs reached 
listeners directly from our side of the 



Atlantic. They performed an important 
function. But we were still very remote 
— geographically and in spirit — from our 
listeners. 

New York 

We aie closer to them today. Fully 25 
per cent of the present schedule of 2,600 
programs the Overseas Branch beams out 
of New York each week in 26 languages 
are picked up by powerful radio stations 
on and near the European continent for 
lebroadcast to European audiences. In 
addition, OWI radio teams in combat 
areas produce hundreds of programs for 
direct broadcast to the peoples of Europe. 
Relay points to audiences in France, Ger- 
many, Turkey, the Union of South Afiica, 
Spain and other countries include Tunis, 
Palermo, Naples, Leopoldville in the Bel- 
gian Congo, Gibraltar and Rabat. All 
through these fourteen months the num- 
ber of programs rebroadcast by London 
transmitters has continued to grow. Pro- 
grams originating in the United States 
now account for almost 10 per cent of 
the total number aimed at Europe from 
the British Isles. 

Paciiic Coast 

On the Pacific Coast, the OWI, broad- 
casting 694 programs weekly in 24 lan- 
guages and dialects, has a varied audi- 
ence — one which is scattred over more 
than half the world and among two- 
thirds of the world's population. We are 
heard in Japan, China, Malaya, Burma, 
Thailand, India, the East Indies, Aus- 
tralia, New Zealand, the Philippines, the 
Aleutians and Hawaii. 

Looking at results of OWI's world- 
wide ladio propaganda operation, we can 
honestly say that the men and materials 
of this organization have made a definite 
contribution to the brilliant series of 
victories which our armed forces have 
won. 

On November 22, 1942, General Mar- 
shall wrote to Mr. Davis, saying: "the 
efficiency with which the personnel of the 
Office of War Information co-operated 
with the War Department in connection 
with the operation in North Africa con- 
tributed directly toward its success, and 
is deeply app: eciated." On August 30, 
1943, General Marshall again wrote to 
(Please Turn to Page 55) 



51 



SF 



Bud Lou 

ABBOTT o^ COSTELLO 




New York 



0*t "Ike, AiA 

Thursdays— NBC 
For CAMEL CIGARETTES 

• 

Oh ^Ue. Sdeen Ut 
UNIVERSAL PICTURES 

• 

Exclusive Management 

EDWARD SHERMAN 

Philadelphia 



Hollywood 



II 



EDUCflllOnflL RHDIO-1944 



By Major Harold W. Kent 

President, Association for Education by Radio 



A SURVEY of educational radio at this 
point (January, 1944) develops the 
conclusion that it still has some coming- 
of-age to do. As an enterprise in the 
radio field, it has received some support 
from a few public service-minded com- 
mercial broadcasters; some support has 
been given by the few college stations; 
some support from contribution to the 
literature of educational radio; from such 
organized conferences as the School 
Broadcast Conference and the Institute 
for Education by Radio; support from 
strong though isolated public school cen- 
ters such as Detroit, Chicago, Cleveland, 
Akron, Los Angeles County, and Port- 
land; and finally, fiom and through the 
membership of the steadily growing As- 
sociation for Education by Radio (AER). 
Teacher Status 

To continue the tone of this introduc- 
tion it might be noted that there are 
640,000 teachers at the elementary 
(Grades 1-8) level and 330,000 teachers 
working at the high school (Grades 9- 
12) level. How many of these people have 
seen a demonstration of the intelligent 
use of an educational broadcast? Read 
a description of a good utilization? Seen 
a manual of a broadcast series? How 
many of the 28,000 high schools have 
radio workshops? How many have any 
kir.d of central sound equipment? How 
many teacher colleges have any sub- 
stantial program of professional radio 
courses ? 

Any reply to those questions would be 
empirical but it can be summed up by 
saying 'mighty few." This seemingly 
is pessimism at its worst. Yet out of this 
welter of unacquaintance comes the 
challenge to the people in high places . . . 
radio educationally-speaking. It means 
that the Institute for Education by Radio 
at Columbus, now in its fifteenth year, 
must redouble its efforts. It is now the 
accepted rallying point for planners and 
thinkers in schools, in Government, in 
commercial radio and in public service 
to thresh out through sharp accentuated 
exchanges the views and news of the 
trade. Among other things, the Evalua- 
tion of School Broadcasts was born in 
the discussion of the Institute. So was 
the School Broadcast Conference. So was 
the Association for Education by Radio. 



But these proceedings provide but a cue 
for the production that awaits him who 
accepts the challenge. 

School Broadcast Conference 
The School Broadcast Conference in 
its eighth year at Chicago must rise to 
meet the challenge. Here is the out- 
standing ''utilization" meeting in the 
country. Techniques of program use in 
all fields, at all levels, workshop and 
school policy are all thoroughly explored 
in demonstration and discussion. But this 
meeting must consider ways of imple- 
menting the "selling" of educational radio 
to administrators, supervisors and teach- 
ers. It must identify and clarify the 
schoolroom needs in writing and pro- 
duction peculiar to school use. It must 
more closely relate radio as an aid to 
curriculum. It must encourage teacher 
training programs to utilize the good de- 
veloped in the fabric of the Conference. 
Above all, it should, as it has, encourage 
the development of similar school broad- 
cast conferences all over the United 
States. 

The two meetings as outlined are, how- 
ever, but meetings. They are not or- 
ganizations. To fill the need of a link, 
a continuing organization, the Associa- 
tion for Education by Radio, was organ- 
ized in May, 1941. It is acknowledging 
the challenge and is steadily rising to 
meet it. With a present paid member- 
ship of 850 in every one of the 48 States, 
and Canada; with 10 city and two State 
chapters; with an eight-issue-a-year 
journal; 40 meetings at major radio con- 
ferences; an inf o: mation service; a script 
of the month service in co-operation with 
the Writers War Board; a book service at 
10 per cent discount; an affiliate in the 
form of Alpha Epsilon Rho, a national 
college workshop fraternity in six insti- 
tutions of higher leaining; with other 
activities of national scope joining up — 
with all these, it will be recognized that 
the AER is building a sound foundation 
for subsequent progress. Individual mem- 
bership is "open to anyone interested in 
education by radio." 

Federal Activity 

The Federal Radio Education Commit- 
tee (FREC) is a small fairly representa- 
tive group equally divided between educa- 
tion and industry, which publishes the 



53 




Metro-Goldwyn-Mayer 

and 

"Raleigh" Program— NBC 



© 



54 



PREC Bulletin (free) and supplies an 
information, script and transcription ser- 
vice. This is housed under the U. S. 
Office of Education auspices in Washing- 
ton, D. C. One recent activity that 
merits comment is the listing of educa- 
tional programs in a monthly bulletin. 
This fills a definite need in education. 

There are certain other educational ra- 
dio activities that are part of the fabric 
of this picture. One is a partly private, 
partly foundation-financed. Rocky Moun- 
tain Radio Council. On a regional basis 
this organization serves commercial and 
college stations, colleges and universi- 
ties, with a listing, logging, script and 
tianscription service that is outstanding 
in the nation. 

Station Enterprises 

There is important educational and 
public service enterprise on the commer- 
cial stations and networks. Stations 
WLS, WLW, KOIN, stand out. Among 
the networks. CBS's American School of 
the Air and NBC's Inter-American Uni- 
versity of the Air are important. They 
are basic and useful patterns of nation- 
wide interest to educators. 

The part that the college station plays 
in educational radio is tremendous. The 
National Association of Educational 
Broadcasters includes about all thirty- 
five of the college stations remaining on 
the air. The stalwart job of state and 
regional coverage that is done by WILL, 



WHA, WSUI, WLB, KOAK, again to 
mention but a few, is a definite contribu- 
tion to our culture and inheritance. 

FM Angles 

In Washington the U. S. Ofiice of Edu- 
cation is pushing Frequency Modulation 
for Education. It is not out of line to 
predict that not only will another or 
wider FM spectrum have to be set aside 
for education but that a television band 
will have to be so earmarked. Promo- 
tion of FM is being pushed with litera- 
ture and carefully prepaied statewide 
maps showing coverage possibilities by 
state educational systems. 

The AER will probably affiliate with 
the National Education Association as a 
member department. Up to now, the 
AER has more than met the require- 
ments for department admission. 

Summer woikshops under careful su- 
pervision will be a necessary venture. 
Utilization and equipment with teachers 
in mind should be the guiding light in 
organization. 

Conclusion 

There it is. I believe radio is at the 
threshold educationally. Equipment trends 
will do much to steer its course, but 
intelligence and initiative among educa- 
tional radio's leaders in setting up Sum- 
mer wo:kshops, teacher training courses, 
institutes, literature, and all kinds of 
helpful promotion will bring this audio 
aid into its full real'zation in education. 



{Continued from Page 51) 



fllUI fiflDIO mnWm-- By Robert E.Sheru,ood 



Mr. Davis and said: "I desire to express 
my appreciation to the members of your 
organization for their excellent work in 
the field of psychological warfare dur- 
ing the Sicilian campaign." 

Psychological Warfare 

After the fall of Naples, General Eisen- 
hower sent a cable to the Combined Chiefs 
of Staff in which he paid very high trib- 
ute to the work of the OWI and the other 
agencies involved in the Psychological 
Warfare Branch of his headquarters dur- 
ing the campaign in Tunisia and later in 
Pantelleria and Sicily and then in the 
invasion of Italy. 

The facts support these generous state- 
ments from General Marshall and Gen- 
eral Eisenhower. 

More than eighty per cent of the Ger- 
man and Italian prisoners captured in 
Sicily confessed they had been influenced 
and impelled toward surrender by our 
propaganda. 



The Future 

Theie are many holes in the supposedly 
solid wall of censorship which was built 
to keep the truth out of Germany, Japan 
and the conquered countries. 

The German press has repeatedly 
warned its readers not to believe the 
floods of American "propaganda lies" 
which are constantly coming into Ger- 
many from Switzerland and Sweden. 
What the Nazis call "lies" are, of course, 
the truths of this war. 

After the surrender of Italy, the Japa- 
nese Government radio broadcast to the 
Japanese people: "The: e is nothing for 
us to worry about in the surrender of 
Italy, but we must rather guard against 
the propaganda of the enemy. . . . Look- 
ing upon Italy, the victim of the exploi- 
tation propaganda of the United States 
of America, I would like to urge our 
people to solidify our effort further for 
the prosecution of the war." 



55 




W'g^ 



\ 



Mgt. LOU CLAYTON 



56 



RADIO SUPER-BOOD SHLESIDfln 

By Thomas H. Lane 

Director of Advertising, Press and Radio, War Finance Div., Treasury Dept. 



'T'HE most important reason that radio 
has been so successful in promoting 
and selling War Bonds is that the radio 
industry looks upon this job as its own. 
The voluntary efforts of the networks, 
local stations and radio advertisers are 
due a large share of the credit for sales 
of twenty-three billion seven hundred 
and seventy-two million dollars in War 
Bonds during the three years that these 
securities have been marketed to the 
American people. The all-out voluntary 
efforts of the radio industry especially 
are due a large share of the credit for 
the sale of almost nineteen billion dol- 
lars in War Bonds during the Third War 
Loan Drive in September, 1943. 

Millions in Free Time 

As an example of the "value" of the 
radio industry in a War Loan Drive, the 
monetary value of the local and network 
radio time given over to promoting and 
selling War Bonds during the Third 
War Loan campaign was estimated by the 
National Association of Broadcasters at 
$12,000,000. This estimate, of course, 
does not include cost of such talent as 
that of Bing Crosby, Jack Benny, Bob 
Hope; only a few examples of the lead- 
ing radio, stage and screen stars who 
performed time and time again. 

Full Network Co-op 

As an example, the four major net- 
works (the National Broadcasting Com- 
pany, the Mutual Broadcasting System, 
the Columbia Broadcasting System, and 
the Blue Network) deliver a tremendous 
proportion of their sustaining programs 
to the War Bond campaign; molding the 
scripts and commercials of these net- 
work-owned programs to the purpose of 
increasing War Bond sales without any 
direction, advice or request from the 
Treasury Department. 

The same thing is true of network 
commercial programs; programs which 
are the property of commercial adver- 
tisers. In this respect, the commercial 
sponsor and his advertising agency "go 
it alone" in regard to reaching the pub- 
lic with what they think is the best 
War Bond-selling message, from the 
starting point of the Treasury Depart- 
ment's policy-theme. 



Local Station the Keystone 

Just as the voluntary effort of the radio 
industry is one of the keystones in the 
successful operation of selling War 
Bonds so is the local radio station the 
keystone of the radio industry. And 
the local radio station is doing an un- 
surpassed job in promoting and selling 
War Bonds. Here the effort is even 
more voluntary than with the networks 
and the commercial sponsors, if possible. 
The local radio station translates the job 
of promoting and selling War Bonds 
into terms of its own community — focus- 
ing its War Bond sales efforts on the 
welfare of local men and women in the 
uniform of their country and the welfare 
of the townsfolk in the future days when 
jobs may be fewer and salaries less than 
they are now. Once again, the Treasury 
Department's "direction" of this effort 
may be summed up in the word theme- 
policy. 

ETs Highly Important 
As an example of their usefulness, 
and the high regard with which radio 
stations receive Treasury Department 
transcriptions, seven hundred and ninety- 
two radio stations regularly broadcast 
the three Star Parade programs wh'ch 
they receive weekly. Many of these 792 
stations broadcast these programs more 
than once a week. Six hundred and 
eighty - five radio stations regularly 
broadcast the Treasury Song Parade 
programs. 

As an example of the entertainment 
features of these programs, following 
are a few of the stars who have ap- 
peared in these electrical transcriptions: 
Alfred Lunt and Lynne Fontanne, Paul 
Whiteman, Orson Welles, Bing Crosby, 
Conrad Nagle, Fibber McGee & Molly, 
Fanny Brice, Tommy Dorsey, Elizabeth 
Bergner, Frank Sinatra. 

In addition to the Treasury Star Pa- 
rade and the Treasury Song Parade elec- 
trically transcribed programs, the Treas- 
ury further aids the War Bond sales ef- 
fort of the radio industry via the pro- 
gram The Saturday Night Bandwagon, 
a dramatic and musical program heard at 
10:15 p.m. over the Mutual Broadcasting 
System network on Saturdays. This pro- 
gram is controlled and directed by the 
Treasury Department; But the time is 
given by the MBS network. 



57 




JfelU! 



S8 



By Wallace J. Kadderly 

Chief of Radio Service, U. S. Department of Agriculture 



A FRIEND of mine recently shaved the 
whiskers from an old farm gag and 
put it back in circulation clothed in a 
diaper. 

In the bewhiskered version, a rooster 
shows the hens of the flock an ostrich 
egg. He says, ''Not complainin', girls; 
just want you to see what others are 
doing." 

In the diapered version, the flock owner 
installs a television receiver in the laying 
house so the hens can "take in" video 
programs that originate in poultry houses 
on successful farms. He holds an ax in 
his hand and says, "Not a threat; just 
want to see what your competition is 
doing." 

Far-fetched? Of course. 

Yet the ladio men "in the know" hint 
broadly that wartime developments in 
radio, television, and facsimile forecast 
post-war possibilities that practically 
stagger the imagination. 

Problems Solved 

It may be that war-prodded research 
men have solved the technical problems 
that once threatened to delay indefinitely 
the extension of the newer types of radio 
service to agricultural areas. It may be, 
too, that economic obstacles to that ser- 
vice can be surmounted readily in the 
post-war world. 

At any rate, the people on the land 
will need radio in the world of peace as 
they do in the world of war. The same 
rural needs that justified the existence 
of power stations before the war and 
during the war deserve consideration in 
the plans for post-war radio service. 

And it's not unlikely that those who 
plan now to meet those rural needs will 
profit from the service. 

New things are happening in agricul- 
ture. Farm income during the war has 
reached a new all-time high. 

A lot of this income is necessarily be- 
ing saved. The savings, plus accumu- 
lated wants and needs, guarantee the 
start of a great post-war market. On 
some of the very important products — 
products which have been produced in 
greater volume at the formal request 
of the Government — Congress has pro- 
vided a policy of suppo:ting prices if 
necessary during the transition from war 
to peace. But more important still is 
the fact that farmers are starting now to 



do everything possible to produce abun- 
dantly and profitably after the war. 

Banishing Hunger 

Agriculture is proud to have taken the 
lead in planning for peace. The United 
Nations Conference on Food and Agricul- 
ture in the Spring of 1943 kindled the 
hope for a world of plenty in the days 
of peace. Statesmen and scientists from 
45 nations pointed out the principles 
through which it will be possible — for the 
first time in all the centuries of man — 
to banish hunger from the earth. 

It was natural and logical that agri- 
culture should take the lead in planning 
for a better world order, for agriculture 
is fundamental. Of the world's two bil- 
lion people, nearly two-thirds are farm- 
ers. They feed the rest. Farming is the 
last of all human activities that could 
be abandoned if the human race is to 
exist on the earth. 

Farmers today are discussing the world 
of the future as they meet the exacting 
needs of today. The people's * hired 
men" in the Government are studying to 
find the best ways to meet the problems 
of the future — the problems of markets 
for farm products, trade arrangements, 
technology. 

Agriculture has a vision — a vision of 
peace with the plentitude that makes for 
lasting peace. 

And this vision, far from distracting 
farm front fighters from the immediate 
job of winning the war, is a powerful 
incentive to finish the job quickly. 
Hand in Hand With Radio 

The vision may never be realized. No- 
body is naive enough to regard it as a 
certainty. But few of us are defeatists 
who believe the world must always be a 
chaos of boom-and-bust, war-and-armed 
truce. Those who believe we have a 
chance to realize the vision — know that 
food is one of the fundamentals on which 
peace must be built. 

Agriculture has done a magnificent 
war production job — a job that coilld not 
have been done so well without the help 
of radio. 

Agriculture cannot contribute its full 
share to the building of sound and last- 
ing peace without the service of radio. 

Agriculture says to the free radio of 
America: "Let us go forward together." 



"^9 



wherever Songs are 
heard — she's Tops! 



Star of "The Dinah 
Shore Program," CBS 
Coast -to -Coast, every 
Thursday night, spon- 
sored by Birdseye Frosted 
Foods, produced by 
Young & Rubicam, Inc. 



Soon to be starred in 
"Belle of the Yukon" 
for International. 



Recording exclusively 
for RCA-Victor. 




Recently featured in "Thank Your 
Lucky Stars" for Warners; "Up In 
Arms" for Goldwyn; "Command 
Performance" for Universal. 



(C^ZP 



Management: WILLIAM MORRIS AGENCY 



60 



u. s. 




10 





By John W. G. Ogilvie 

Director of Radio, Coordinator of Inter-American Affairs 



CHORTWAVE in the United States, dur- 
ing the past eighteen months, has 
sprung into the dominant position it 
rightfully deserves and, according to a 
recent check, leads in popularity in the 
Latin Countries. Rather than use it as 
a tool for disseminating propaganda, 
United States radio, now as in peace- 
time, is a vehicle for cultural develop- 
ment, entertainment, and information. 
Latin American audiences have long 
since learned to discount German and 
other Axis programs because of the 
propaganda they carry. In news, for in- 
stance, the Latin American has confi- 
dence in the radio and press services of 
the United States and turns to these 
sources for the true picture of world 
affairs. In Lima, Peru, 44.1 per cent of 
the listeners prefer United States short- 
wave programs, as compared with 4.3 
per cent for Germany and the remaining 
51.6 per cent being divided between 
Great Britain and the shortwave stations 
of the other American Republics. 
Reasons for Popularity 

The popularity of U. S. radio is due 
primarily to two reasons first, the 
strengthening of the shortwave signal 
through improved facilities and second, 
the program content and pattern for 
handling production. Prior to the war, 
the shortwave transmitters in the United 
States were used with little regard as 
to power, clearness of signal or concen- 
tration of the signal to a given area. 
There was no coordination of activities — 
each broadcaster was independent in his 
sphere of shortwave operation. Soon af- 
ter the declaration of war the Govern- 
ment leased the shortwave stations from 
the owners, added new transmitters, 
cleared up the signal, integrated the ser- 
vice areas of the stations and set about 
to do a shortwave signal job — and did it. 
Scripts Carefully Chosen 

With the beams directed to our neigh- 
bors to the south, with the signal cleared 
and usable, the next step was to produce 
the type of programs that the Latin 
audience would want and appreciate. The 
Coordinator's Office called upon the do- 
mestic standard stations for scripts de- 
picting the every phase of American cul- 
ture, business and everyday life, and 
received help from stations in all parts 
of the country. The networks offered 



their services and today seven and one- 
half hours of Spanish language pro- 
grams are produced on alternative hours 
by NBC and CBS and broadcast simul- 
taneously over ten transmitters, seven 
and one-half hours of Portuguese are 
broadcast over three transmitters, 
beamed at Brazil and sixteen hours of 
English are broadcast over three sta- 
tions from San Francisco. In addition to 
the regularly scheduled shows particular 
advantage is taken to have visiting Latin 
Americans broadcast their own impres- 
sions of the United States and during the 
past years prominent journalists, states- 
men, and scientists have been on the 
shortwave programs. 

Special Writers and Producers 

Producers and writers from the radio 
industry in the other Americas have been 
brought to New York to improve our 
technique in producing shows and their 
assistance has played an important note 
in the success of programs. United 
States shortwave radio, more perfectly 
than any other medium, can communicate 
to our neighbor republics the flavor of 
our manner and life. It permits them to 
eavesdrop on our intimate diversions. 
They have heard us at work in our thun- 
derous industry rolling out fantastic 
quantities of ships, guns, tanks, bombers, 
and explosives. They have heard us on 
manoeuvres and in battle and it is possi- 
ble that this titanic thunder and crash 
of production has been so deafening as to 
obscure the fact that in normal times, in 
the times that will follow the last roar 
of the bombers overhead, that we will 
continue to be their friends in the pursuit 
of happiness. 

Other Activities 

Shortwave is only one of the under- 
takings of the Radio Division of the Co- 
ordinator's Office. With eleven specially 
trained radio field representatives with 
the radio industry in Latin America, local 
production has been undertaken which 
now ranks the highest in audience popu- 
larity in their respective countries. 

Our obligation in 1944 is to hold the 
vast audience that has turned to us for 
radio service and develop new listeners 
and friends. We can do this by giving 
the best that we can produce in the field 
of radio entertainment and information 
in local productions and transcriptions. 



61 




PHILIP MORRIS PROGRAM (NBC) 
M-6-M PICTURES - COLUMBIA RECORDS 



RRDIO flfID THE 1944 milliliET 

By William P. Noble 

Vice-President, ]V alter P. Burn & Associates, Inc. 



npHE war — with millions of men and 
women entering the armed services 
and other millions of civilian workers 
shifting from their home communities 
to war centers — has caused, numerically 
the greatest dislocation of population in 
our national history. All this has occurred 
within the space of the past three years. 

To Radio, this factor of population 
shifts presents new problems. Markets 
must now be evaluated on new interim 
data, rather than by the yardstick of the 
last available Census. Many of these 
markets are still expanding at a rapid 
rate, some remain static, while others 
continue to decline in population. The 
mostly widely used base for all such cal- 
culations is the War Ration Book regis- 
trations which provide a working basis 
which estimates the present civilian pop- 
ulation for cities, Metropolitan Districts, 
counties and states. However, these fig- 
ures must still be translated into families 
and radio homes in o: der to complete this 
picture of radio's potential audience in 
any given area. 

Census Report 

Illustrative of just what shifts of pop- 
ulation has occurred within the past three 
years is a recent report of the Bureau 
of the Census which shows that 449 
areas; counties, groups of Metropolitan 
Counties, independent cities and the Dis- 
trict of Columbia, have gained civilian 
population in the past three years while 
120 areas showed a decrease in civilian 
population. Further that manly one- 
third of the 3,071 U. S. counties suffered 
a loss in civilian population of 15 per 
cent or more in the past three years. 

This in-migration within the United 
States has had the effect of swelling 
civilian population where war industry, 
shipbuilding and mining operations are 
in operation, and where large military 
installations and naval posts are located. 
Roughly speaking, these areas of in- 
creased population are mainly located 
in the Atlantic and Pacific coastal areas, 
the gulf states, the Great Lakes region 
and in the mining states of the West. 
Heaviest losses of population have occur- 
red principally in agricultural areas, most 
pa:ticularly on the Great Plains and in 
the Mississippi Valley. 

for CofKplfte ftQ-Pagc Staiisiical 



More Radio Homes 

While our civilian population has de- 
clined 2.4 per cent during the last three 
years, the number of our families, radios 
basic yardstick, is estimated by the Bu- 
reau of the Census to have increased. 
This seeming paradox is explained by 
several facto: s, a principal one being the 
increased number of marriages during 
the first wartime years. More families 
naturally mean more radio homes, so 
that while we have suffered a civilian 
population loss, we still have increased 
the number of radio homes and the num- 
ber of potential listeners. 

Together with the estimated increase 
in total families is the unquestioned rise 
in the number of radio homes, for the 
past few years. Estimates on this in- 
crease have been presented year by 
year by various research methods, but 
such estimates have been for the United 
States as a whole, and as such, could not 
be used for a broadcaster's individual 
coverage. 

RADIO DAILY in this present volume, 
presents a county by county figure for 
radio homes, based on the latest War 
Ration registrations available. These 
figures have been carefully related to the 
shift in population for each county and 
at the same time consideration has been 
given to the increase in families and 
radio homes. 

A New High 

As of 1944, the total number of radio 
homes in the United States reached the 
new hight total of 31,289,920, reckoned 
by the method used. This compares to 
the official U. S. Census figure 1940 of 
28,048,219 or an increase 3,241,701 radio 
homes. 

During 1944 shifts in population will 
undoubtedly continue. These again will 
be revealed by War Ration Book regis- 
trations. However, it is not expected 
that such severe dislocations of popula- 
tion will occur as in the past three years. 

Looking a little further ahead, it is 
safe to predict that some of the markets, 
already swollen by the influx of war 
workers will hold their gains, others will 
lose thousands when the war ends, and 
still others which have lost population 
will gain back some part of their losses. 
Seciiofi Plecisi I'uru io f\igt 12>Z. 



6Z 



THE COCA-COLA COMPANY 

and 

THE BOTTLERS OF COCA-COLA 

Present 




fnoRion ooujuey 



for 

SECOOD nu 



WJZ and THE BLUE NETWORK 

MONDAY THROUGH FRIDAY 

3 to 3:15, E.W.T. 



64 




RADIO 

CENSORSHIP 
IN WARTIME 



By 

J. HAROLD RYAN 

President National A»«ociation of Broadcast**** 



V 



' OLUNTARY censorship is now operating 
:n its third year. It is no longer an 
experiment. That it has passed the trial 
stage with so few failures and with so many 
successes is in no small part due to the spirit 
of American broadcasters, which is the spirit 
Q- fi, nffi j: r^ ^^ ^^^ American people. 

KvncJ.o^f ^ttice of Censorship was organized, there have been issued to American 

bioadcasters one original and three revised Codes of Wartime Practices Eadi new 
m-ovXd for '.^o''' n'"^" advantages gained through experience. Each new efft on haT 
nip7^ f J? -fi ^ ibera treatment of the news than its predecessor, which in brief 
means that it has oeen the endeavor of this office to loosen the girth of censoishfn 
whei;ever and whenever the war's progress has made it possible ^ censoiship 

^PPn.Vff ^. '''' ^'' ^¥''' ^""^"^^ ^y progressive steps from a relatively severe 

security provision against the release of production information to a liberal one TMs 
progression has been keyed drectly to the step-up in our production As o-oak wpvp 
met there was less and less purpose in keeping the enemy from knowing tLt a cerTaS 
plant was manufacturing: a certain type of airplane. snowing tnat a certain 

The weather clause has been so altered that one can say on the air almost as mnr-h 
as he can say over the back fence. Almost, but not quite. Bu? those eaHyrestricTions 
were necessary, because the enemy was at that time operating more doseW to om- 

ttere w?Ah^'''''?'^? ^^^ '^^^"^^ ^^.^^ ^"^^" ^^^^^^^^ was\ot impoTsibL. FTrtLrmore 
there was the original necessity, and it remains unaltered, to administer voWarv Ten 

vnfo-'^^^ conception that voluntary censorship can only be successful if the broad'^astpr 
One of the gratifying experiences of voluntary censorship in 1943 was wr't+pn K,. 

* This iU'ticle was written for RADIO ANNIJyXT ,ni}Hi, i/v ;>, 
Censorsmv. For co,„p/cte N Ak SecwTu Please r'^\^, In'paJ'i,,''"'" "'"■' '''""'''"" '^"•-""- '" 



65 



■BBi^Baai 





DON AMECHE 



Pictures Management RadlO 

20th Century-Fox George Frank, Inc. Radio Corporation of America 



^ 





HT 




By Glen Bannerman 

President, Canadian Association of Broadcasters 



1943 ended with Canadian Radio Broad- 
casting well into its fifth year at war. 
Looking back over the twelve months of 
1943 Canadian Radio was conscious of a 
just pride in the service it has rendered 
to a people at war. 

Time on the privately-owned stations 
paid for by the Government of Canada to 
promote the country's war activities 
represented approximately 7 per cent of 
the total revenue from time sales. These 
same broadcasting stations provided free 
time which if sold would represent slight- 
ly over 16 per cent of their total commer- 
cial time sales. To this must be added the 
free time given by the Canadian Broad- 
casting Corporation's ten publicly-owned 
stations and over its network. All of this 
support was more than doubled by the 
many programmes which commercial 
sponsors devoted to government projects. 
The Future 

While the war is by no means won and 
the effort must be kept up at top speed 
there is developing, within the trade, a 
definite desire to look at the future pat- 
tern of radio broadcasting in Canada. 
Will that pattern become one of state 
monopoly with its attendant beaurocracy 
and red tapes or will Canada have a dual 
system of public and private enterprise 
competing on equal ground for the favor 
of the public through service, programs 
and commercial sponsorships? It is for 
the Canadian People to say. 

Naturally those who today are in- 
volved in the operation and development 
of the privately-owned Broadcasting Sta- 
tions believe that the pattern of private 
operation in the United States holds the 
greatest promise for a free system of 
broadcasting and the most rapid progress 
in the art unhampered by government con- 
trol. True, even our good neighbors have 
government supervision. Indeed because 
of its international character Broadcast- 
ing in any country must have a limited 
amount of supervision. 

In Canada there is a limited amount of 
Government ownership, but complete Gov- 
ernment control, under the Broadcasting 
Act of 1938 Broadcasting Stations have 
no legal rights in relation to the Gov- 



ernment. It can take them over at will, 
paying only the value of the physical 
equipment at the time of being taken 
over. The Canadian Broadcasting Cor- 
poration, under the act, controls all net- 
works and all use of telephone or tele- 
graph lines for Broadcasting purposes. 
It may order any private station to take 
any program it desires. It may tell the 
private station what advertising it may 
or may not take and when the private sta- 
tion may and may not play transcription 
programs. In law the Corporation is ALL 
POWERFUL and can cancel any con- 
tract on a private station to make way 
for its programs without it or the station 
having any liability for compensation or 
damages. In actual practice the Corpo- 
ration has not, to date, exercised all of 
its powers. 

Conclusion 

The present pattern of Broadcasting in 
Canada appears to restrict rapid new 
deve'opments, especially in that the Cor- 
poration has reserved to itself the rights 
of Broadcasting by frequency modula- 
tion, facsimile and television. Despite 
this, the private broadcasters are looking 
to future developments and are devoting 
some time to the study and development 
of F.M. 

It is generally recognized that Canada, 
with a population of 11,000,000 people 
cannot hope to have the same pattern as 
the United States with its 130,000,000 
population. The market does not appear 
to be of sufficient volume to enable com- 
mercial advertising to cover the entire 
cost of a Broadcasting service to all the 
people from coast to coast. 

It is therefore hoped that sane and wise 
counsel will result in a dual system of 
public and privately operated stations 
and networks being established for the 
future. Where neither is subservient to 
the other. If this objective is accom- 
plished there is every reason to expect 
for Canada a pattern of Broadcasting 
that offers the greatest possible measure 
of freedom, of individual station respon- 
sibility and enough flexibility to keep pace 
with the development of the art. 




PERRY €OMO 

CBS— SUNDAYS— 7:15 P.M., E.W.T. 

Victor Recording Artist 
Under 7-Year Contract with 20th Century-Fox Films 

First Picture 

SOMETHING FOR THE BOYS" 



Personal Mgt. 
JACK PHILBIN 



GENERAL AMUSEMENT CORP. 



68 



lELEvision in mill] m peace 



By Gilbert Seldes 

CBS Director of Television Programs 



n^ECHNOLOGY in war time goes under- 
ground, and the last things to develop 
are the civilian arts. Everyone knows 
that great advances have been made in 
electronics, and that ceitain devices have 
proved themselves most effective in spot- 
ting Nazi planes or helping to knock off 
invisible Jap ships. There is a wide- 
spread belief that many of these new 
developments can be adapted to the uses 
of television, among other things. 

Television as we once knew it is begin- 
ning to be obsolete. There may be some 
difference of opinion as to whether it was 
good enough in 1941 to become a grown- 
up entertainment medium; but there can 
be no doubt that technically it needed 
improvement; and every statement by 
manufactu ers of equipment indicates 
that vast improvement is available. 

Confined, by a shortage of manpower 
and materials, to a minimum broadcast- 
ing schedule during all of 1943, CBS has 
intensively studied the conditions of a 
satisfactory television system. The re- 
sult, oddly enough, is to shift the ques- 
tion from, "When will television come?" 
to "Where will television come?" or to 
put it another way, "Where in the spec- 
t um can a reasonably large number of 
i-tations find ample room for a clear, 
large television picture in color?" 

High Frequency the Answer 

The answer is, in the higher frequen- 
cy bands where there is room for many 
stations, instead of a few, where televi- 
sion in color causes no new difficulties, 
and where television in color causes no 
new difficulties, and where a normal, 
healthy and free expansion could reason- 
ably take place. 

The promises to the public in the past 
year have sometimes been rather high- 
pitched — often in complete disregard of 
the interlocking difficulties of program 
techniques and engineering techniques. 
With the new developments in elec- 
tronics, the television of the future can 
transmit far better pictures than was 
possible in 1941, and by the curtailed 
program operations made necessary by 
the war, program techniques have not 
kept pace with technical developments. 



I hope I am not belittling what has 
been done in the past when I say the 
future is going to be enormously better. 
Let us look at the past for a moment. 
Both abroad and here, the most elabo- 
rate programs were remote pickups, par- 
ticipation shows, and big theatrical pro- 
ductions. The first were limited only by 
the accuracy and capacity of the equip- 
ment. If the camera could take a foot- 
ball game late in October, when half of 
the field was in shadow, and give you a 
good picture as the ball was kicked from 
the shadow into the sun and vice versa — 
then you still have the problem of getting 
a good picture of this event on your 
home receiver. But it seems to me that 
the people who actually handled remote 
equipment did an extremely good job 
technically. No doubt in the future we 
will become as agile as newsreel camera- 
men — but I hope we never become quite 
so tricky. Still, the television camera- 
men knew how to use their instruments 
to get a whale of a successful picture. 
(I wou'd put in here also, sport events 
in the studio, because they "felt" like 
remotes). In certain ways a prizefight 
in a studio could be more successfully 
picked up because you could keep the 
audience away from two sides of the 
ling, and so get better shots. 

Program Types 

With participation shows you can rank 
all kinds of non-dramatic programs. They 
range from an engineer or a painter 
demonstrating a machine or a technique, 
through the pickup of a small jazz band, 
and right on to a straight unrehearsed 
quiz show. In these matters there were 
various approaches, and while I am par- 
tial to our own, the important thing is 
that everybody made good headway in 
this department. Television lends itself 
beautifully to the unexpected, the im- 
promptu, the candid camera, working 
on the unaffected, the unrehearsed human 
being. (I hope there will be more box- 
ing cats in the future television also.) 

The only real dispute as to programs 
in television, is in the dramatic field. 
Here you have British and some Ameri- 
can experience insisting that if the prob- 
lem has not been solved, at least the 



{Continued on Page 73. For Complete Television Section Please Turn to Page 927). 

69 



imi 




Tuesdays — 



FOR 

COLGATE-TOOTH POWDER 

C.B.S. 



9:00-9:25 p.m., P.W.T. 
8:30-8:55 p.m., E.W.T. 
7:30-7:5 5 p.m., C.W.T. 
6:30-6:5 5 p.m., M.W.T. 



70 



HCIIVITIES OF m\ OVERSEflG 

A Radio Round-Up of International Operations 



'THE Overseas Branch of the Office of 

War Information, beaming out the 
news of the United Nations at war, com- 
pleted its 1943 operations on December 
31st last with 31 shortwave transmitters 
encircling the globe from the East and 
West coasts of the United States. 

On the East Coast, in New York City, 
the Atlantic Operations central studio 
operation, now nearly completed, is han- 
dling more originating programs simul- 
taneously than all four of the major U. S. 
networks combined. Broadcasting in 26 
languages out of New York in a never- 
changing pattern, one of the most compli- 
cated radio network programs in exist- 
ence is being carried out daily. 

From a two studio operation inaugu- 
rated in March 1942 the Atlantic opera- 
tion has grown to sixteen studios, plus 
nine remote studio feeds from NBC, CBS 
and others. The total capacity is now 20 
input or originating channels, to be fed 
to 40 output or feed channels. 

The recording room in New York is 
equipped with 14 lathes for cutting air 
shows as well as special recorded pro- 
grams for making pressings of programs 
to be shipped to foreign outposts of the 
OWI for use on local stations in such 
places as Australia, Italy, North Africa, 
etc. In addition there are twenty Memo- 
vox recorders for transcription of every 
broadcast sent to shortwave stations; 
these are filed for the Government's 
record. 

Atlantic Operations 

The Atlantic Operations of OWI Over- 
seas Branch, headquartered in New York 
City, utilize 21 transmitters operating on 
European, North European, North Afri- 
can, South African, Central African, 
Brazilian, East South American, West 
South American, Mexican, Central Amer- 
ican, and Caribbean beams, using 44 fre- 
quencies. 

The stations are: WGEA, Schenectady; 
WGEO, Schenectady; WRUL, Boston; 
WRUS, Boston ;WRUW, Boston; WRUA, 
Boston; WBOS, Boston; WCBX, New 
York City; WCRC, New York City; 
WCDA, New York City; WOOW, New 
York City; WOOC, New York City; 
WRCA, New York City; WNBI, New 



York City; WLWK, Cincinnati; WLWO, 
Cincinnati; WKRD, New York City; 
WKRX, New York City; WKLJ, New 
York City; WKTM, New York City; 
WKTS, New York City. 

Altogether 132 engineers are required 
to operate the New York studios, record- 
ing room, and master control room; in 
addition, there is a staff of eight for en- 
gineering traffic; twelve for studio opera- 
tions, to schedule facilities and studios; 
twelve for technical planning. Women 
are used in all sections — twenty-two of 
them as radio engineers. 

Language schedules from the East 
Coast include: Albanian, Afrikaans, 
Arabic, Bulgarian, Czech, Danish, Dutch, 
Egyptian-Arabic, English, Finnish, Flem- 
ish, French, German, Greek, Hungarian, 
Italian, Norwegian, Persian, Polish, Por- 
tuguese, Rumanian, Serbo-Croatian, Span- 
ish, Swedish, Turkish, and Yugoslav. 

The volume of shortwave radio traffic 
which originates with the Atlantic opera- 
tions in New York City may be seen in 
December 1943 monthly report. The total 
number of transmitter quarter-hours 
usage for the month amounted to 41,003, 
an average of over 1,300 transmitter 
quarter-hours per day, involving coordi- 
nation and use of OWI network facilities. 
Of this monthly figure, 29,999 transmit- 
ter quarter-hours were devoted to the 
transmission of OWI voice programs, the 
buk of which originated with OWI (24,- 
519), the remainder originating at NBC 
and CBS. Comprising the monthly total 
also were 712 transmitter quarter-hours 
devoted to radio-photo transmissions 
originating in their entirety at OWI, and 
10,292 transmitter quarter hours of CIAA 
programs originating at CBS and NBC. 
OWI handles all technical traffic and oper- 
ations for CIAA and Army Forces Radio 
Services in New York and San Francisco. 

Pacific Activities 

From San Francisco, the OWI Pacific 
Operations with ten transmitters on Ori- 
ent, Australian, Netherlands East Indies 
and South American beams uses 15 fre- 
quencies. 

The transmitters are: KGEI, San Fran- 
cisco; KWID, San Frannisco; KWIX, San 
Francisco; KWV, San Francisco; KWY, 



71 



aa 




n 



San Francisco; KWU, San Francisco; 
KRCA, San Francisco; KES-3, San Fran- 
cisco; KES-2, San Francisco; KROJ, 
Los Angeles. 

Shortwave programs are broadcast 
from the West Coast in the following 
languages and dialects : Amoy, Annamite, 
Burmese, Cantonese, Dutch, English, 
French, Japanese, Javanese, Korean, Ma- 
layan, Mandarin, Shanghai, Standard 
Chinese, Thai, Philippine language (10 
dialects), a Spanish and Portuguese. 

The San Francisco installation will 
rival that in New York upon completion. 
There will be 14 studios and a recording 
installation of 10 lathes. It is obvious 
that this propaganda effort will grow in 
importance as the military emphasis in- 
creases in the Pacific war theatre. The 
facilities to handle this activity are being 
provided in the same manner as an New 
York, including Master Control Room and 
all necessary instal.ations of the newest 
and best design and manufacture. 



Truly Cooperative 

Transmitters used by the Atlantic and 
Pacific Operations of the OWI Overseas 
Branch are owned by the Columbia 
Broadcasting System, the National Broad- 
casting Company, World Wide Broadcast- 
ing Corporations, General E-ectric, Asso- 
ciated Broadcasters, Inc., Crosley Corpo- 
ration, Westinghouse Radio Stations, Inc., 
American Telephone and Telegraph Co., 
Press-Wireless, and RCA Communica- 
tions. 

James 0. Weldon, Chief of the Bureau 
of Communications Facilities, is respon- 
sible for the design, installations and op- 
eration of all radio and communications 
facilities. In charge of the New York 
operation, as Mr. Weldon's Assistant, is 
John R. Sheehan, formerly manager of 
shortwave stations WGEA and WGEO 
in Schenectady. The San Francisco oper- 
ations are headed by F. P. Nelson, Assis- 
tant Chief, who was formerly manager of 
shortwave station WBOS, Boston. 



lELWISIflO in UJflR anD PtflCE--«vG'Vw.s-w. 



Continued From Page 



rights of direction of movement have 
been found; and you have another school 
of thought which believes that up to now 
the basic problems of dramatic or imag- 
inative or fictional television production 
are not only far from the solution — the 
questions themselves have hardly been 
pioperly phrased. 

Chances are that next year each tele- 
vision studio will more or less proceed 
as before. This means that we will all 
try to enlarge our operations, and even- 
tually starting something a little more 
elaborate than we have done. Those of us 
who are not in war production are hardly 
in a position to say that when "cutbacks" 
occur, vital television material will be- 
come available. But if they are, we are all 
eager to start using our studios, our 
lights, and our cameras again. There 
are a lot of things that we can do — we 
can remind ourselves of all the short 
cuts and tricks that have been developed 
in the past, and we can go on to ask 
ourselves the right questions, and try to 
find the right answers. 

Re Program Departments 

It will take about a year to get a 
good program department functioning. 
The engineeis will need time to absorb 
into their practice the fundamental 
changes in electronics. There is a school 
of thought which is perfectly willing to 
try to sell the public 1941 television; and 



there is another school which apparently 
will be satisfied with nothing but the 
television of 1957 or thereabouts. The 
public should be equally protected against 
both, because the first is technically in- 
capable of becoming a great medium of 
enteitainment, and the second will un- 
necessarily delay basically satisfactory 
television. 

New Standards 

We believe that a set ofnew standards, 
basically simpler than any we have ever 
had, can now be devised. They will 
allow television to begin operations short- 
ly after the war, give room for unlimited 
improvement thereafter, and free us 
from the constant threat of complete ob- 
solescence which has hung over televi- 
sion from the beginning. 

It probably will take some time to move 
television to its proper position in the 
spectrum; but it's better to use the time 
now instead of starting off on the wrong 
foot again, and making an elaborate 
apology five years later when we will 
have a disagreeable alternative; either 
we ask the public to junk its sets because 
we a: e moving to the broadcast band we 
should have occupied in the first place; 
or we find that area already allocated to 
others, and television relegated to a per- 
manently unsatisfactory position in the 
spectrum, and a permanently second-rate 
position in the favor of the public. 



73 




FRED WARING 

and his 

PENNSYLVANIANS 

5th YEAR 



Management, John O'Connor 
1697 Broadway 
New York City 



74 



COMMITTEES OF THE 

BoeyoFumRConKDuniciiiioiis 

— — — CONTINUED FROM PAGE 41 

LAW COMMITTEE 

The duties of the Law Committee include the furnishing of legal 
opinions and advice, and the drafting of final reports and recommendations, 
proposed Executive Orders, proclamations, and legislation. The Law Com- 
mittee will report directly to the Board but will have liaison, for purposes 
of advice and consultation, with the Coordinating Committee, and, as may 
be necessary, with other committees. 

Chairman LT. COMDR. ERNEST R. FEIDLER, 

CHARLES R. DENNY USCGR 

General Counsel, Federal (On leave of absence) 

Communications Commission Treasury Department 

COL. CONRAD E. SNOW COMDR. FRANZ 0. WILLENBUCHER 

Chief, Legal Branch, Office of the Chief Navy Department 

Signal Officer, War Department RAYMOND T. YINGLING 

State Department 

LABOR ADVISORY COMMITTEE 

The duties of the Labor Advisory Committee include the submission 
of expert advice to the Board on all labor problems incident to the proper 
carrying out of its national defense mission. With the requirements of 
national defense as a primary consideration, the Labor Advisory Committee 
will submit recommendations to the Board on such problems as are referred 
to it by the Board. The Labor Committee will report directly to the Board 
but will have liaison for the purpose of advice and consultation with the 
Coordinating Committee and the Industry Advisory Committee. 

Chairman : Robert J. Watt 

Organization Representative Alternate 

American Federation of Labor ... Robert J. Watt Lawson Wimberly, IBEW. 

Congress of Industrial 

Organizations Joseph P. Selly Geraldine Shandros 

American Communica- 
National Federation of Telephone tions Association 

Workers Joseph A. Beirne John J. Moran, Vice-Pres. 

INDUSTRY ADVISORY COMMITTEE 

The duties of the Industry Advisory Committee include the submission 
of expert advice to the Board on all problems of general concern to the 
communications companies incident to the proper carrying out of the 
Board's national defense mission. With the requirements of national 
defense as a primary consideration, the Industry Advisory Committee will 
submit recommendations to the Board on such problems as are referred 
to it by the Board. The Industry Advisory Committee will report directly 
to the Board but will have liaison for the purpose of advice and consulta- 
tion with the Coordinating Committee and the Labor Advisory Committee. 

Whenever a problem involving domestic or international broadcasting 
shall arise, the Chairman of the Industry Advisory Committee shall notify 
the Chairman of the Domestic Broadcasting Committee or International 
Broadcasting Committee, as the case may be, and such Domestic or Inter- 
national Broadcasting Committee shall designate a Delegate to act as a 
member of the Industry Advisory Committee on that problem. 

Chairman: Walter S. Gifford Secretary: Dr. C. B. Jolliffe 

75 




By Howard Chandler Christy 

JEAN HERSHOLT 

7th YEAR 

"7\ /^/ . ,. " 

SPONSORED BY VASELINE 
CBS, WEDNESDAY, 8:30 P.M. 



76 



• • •BOARD OF WAR COMMUNICATIONS* • • 



Organization Representative Alternate 

American Telephone and 

Telegraph Company Walter S. Gifford Keith S. McHugh 

Globe Wireless, Ltd Jack Kaufman R. W. Bunce 

International Telephone and 

Telegraph Corp Col. Sosthenes Behn Frank W. Phelan 

(All America Cables 
and Radio, Inc.) 

Press Wireless, Inc Joseph Pierson D. K. De Neuf 

Radio Corporation of America .... David Sarnoff Dr. C. B. Jolliffe 

Tropical Radio Telegraph Co. R. V. Howley 

R. A. Phillips 
U. S. Independent Telephone (Central Electric & 

Assn Telephone Co.) Clyde S. Bailey 

Western Union Telegraph Co.. . . . A. N. Williams E. R. Shute 

AVIATION COMMUNICATIONS COMMITTEE 
The duties of this Committee include the study of all phases of domestic 
and international civil aviation radio facilities and communications services 
associated therewith. It will have liaison with the U. S. Government Facili- 
ties Committee and the State and Municipal Facilities Committee. With 
the requirements of national defense as a primary consideration, the Com- 
mittee shall recommend plans for the most efficacious use of all of these 
facilities in time of military emergency, giving due consideration to the 
needs of other governmental agencies, of industry, and of other civilian 
activities. 

Chairman: R. 0. Smith 

Organization Representative Alternate 

Aeronautical Radio, Inc R. 0. Smith 

American Association of Airport 

Executives 

American Export Airlines, Inc. . . . W. A. Schrader M. H. McFarlen 

American Federation of 

Labor 
American Telephone and 

Telegraph Company R. L. Jones F. A. Cowan 

Department of Commerce (Civil 

Aeronautics Administration) . . . A, S. Stokes Eugene Sibley 

Federal Communications 

Commission T. E. Daniels 

National Advisory Committee 

for Aeronautics Charles K. Helms 

National Federation of 

Telephone Workers John J. Moran 

Navy Department Capt. Geo. H. De Baun 

Pan American Airw^ays System . .H. C. Leuteritz 

Private Fliers Association, Inc.. . .Roger Wolfe Kahn John M. Wells, 

State Department Arthur Lebel 

U. S. Coast Guard Lt. Comdr. F. A. Leamy Lt. Comdr. E. K. Rhodes 

War Department Col. Wallace G. Smith 

Department of Commerce 

(Weather Bureau) Delbert M. Little Ivan R. Tannehill 

Western Union Telegraph Co P. J. Howe H. M. Saunders 

DOMESTIC BROADCASTING COMMITTEE 
The duties of this Committee include the study of the physical aspects 
of domestic standard broadcasting and formulation of recommendations of 
such precautions, supplementary facilities and reallocations as it shall deem 
desirable under foreseeable military conditions. It shall also consider other 
domestic broadcasting systems including relay broadcasting, high fre- 
quency (FM) broadcasting, television, facsimile broadcasting and experi- 

77 



^^ 




A Great Personality 

MAURICE ROCCO 

and his 

ROCKIN' RHYTHM 

Starred At 



Featured Guest Artist On 

RADIO HALL OF FAME 

BLUE 

CRESTA BLANCA CARNIVAL 

COLUMBIA 

LOWER BASIN STREET 

BLUE 

PAUL WINCHELL SHOW 

MUTUAL 

FULL SPEED AHEAD 



MUTUAL 



CAFE ZANZIBAR 

NEW YORK 

ROXY THEATER 

NEW YORK 
Appearing In 

INCENDIARY BLONDE 

With Betty Hutton for 
PARAMOUNT 



A DECCA RECORDING ARTIST 
Personal Management, PHIL SHELLEY, 64 E. Lake St., Chicago 
Eastern Representative, Stanford Zucker Agency, New York 



78 



• • • BOARD OF WAR COMMUNICATIONS • • • 



mental broadcasting. The Committee's work in all of these fields will 

include recommendations for the speedy and efficacious use in time of 

military emergency of all necessary domestic broadcasting facilities and 

communications services asosciated therewith, with the requirements of 

the national defense as a primary consideration. 

Chairman: Neville Miller* Secretary: A. D. Ring 

Organization Representative Alternate 

American Federation of Labor Lawson Wimberly Maynard F. Marquardt 

American Telephone and 

Telegraph Company G. L. Best H. H. Carter 

Blue Network, The K. H. Berkeley jeo. 0. Milne 

Broadcasters Victory Council John Shepard III 0. L. Taylor 

Columbia Broadcasting System. 
Inc Earl H. Gammons Dr. Frank Stanton 

Congress of Industrial 
Organizations 

Facsimile, Inc John V. L. Hogan 

Federal Communications 
Commission George P. Adair Rosel H. Hyde 

FM Broadcasters, Inc Walter J. Damm Philip G. Loucks 

Finch Telecommunications 

Mutual Broadcasting System, Inc. . 

National Association of 
Broadcasters Neville Miller* Howard S. Frazier 

National Assn. of Broadcast Engi- 
neers J. H. Brown A. T. Powley 

National Broadcasting Company. .Frank M. Russell 0. B. Hanson 

National Federation of 
Telephone Workers John J. Moran 

National Independent 

Broadcasters Harold A. Laf ount Andrew W. Bennett 

National Television System Com- 
mittee of the RMA Engineer- 
ing Department W. R. G. Baker V. M. Graham 

Office of War Inf orniation 

State Department Harvey Otterman 

U. S. Independent Telephone 
Association Louis Pitcher Clyde S. Bailey 

War Department 

War Production Board F. H. Mcintosh J. R. Cruetz 

Western Union Telegraph 

Company H. P. Corwith A. W. Donaldson 

INTERDEPARTMENT RADIO ADVISORY COMMITTEE 

This Committee is designated under the provisions of Paragraphs 5 and 
7, but without reference to Paragraph 8, of the President's Executive Order 
of September 24, 1940. The duties of this Committee will include making 
special studies and recommendations regarding frequency allocations, with 
the requirements of national defense as a primary consideration but giving 
due consideration to the needs of governmental agencies, of industry, and 
of other civilian activities. 

Chairman : Comr. T. A. M. Craven 

Vice-Chairman : Lt. Comdr. Paul D. Miles 

Secretary : P. F. Siling Assistant Secretary : L. R. Brady 

Organization Representative Alternate 

Department of Agriculture E. W. Loveridge E. C. Wagner 

Department of Commerce Dr. J. H. Dellinger L. H. Simson 

Federal Communications 

Commission T. A. M. Craven H. F. Carl 

79 



mm 



thumbprints 



all Of S 



vj 



andwi 

/ 

loveft 



MUTUAL 

BROADCASTING 

SYSTEM 



^ 



Radio research has lately set up a lot of new signposts, and lot of 
people have been thoughtfully thumbing the fresh paint on them. 
Some were erected by advertisers, some by agencies, some by net- 
works ~ but they all stem from findings like these ... 

1. Just about the surest way to deliver a message in any market is 
to use a radio station located within that market. . . 

2. Network programs enjoy much higher ratings in markets where 
there are fewer competing stations. .^, 

Since all these varied signposts converge unmistakably on our 
house, and since they've already led many advertisers to leave in- 
quisitive thumbprints around here, we've bundled the works into a tidy 
little volume called "Fresh Paint", on which the ink is now drying. 

When you get your copy, please apply your own thumbprint to 
such signboards as this . . 



f in iiii 'miMmiun ii i ii nmi i rmrn [i(ii ii . m i r" '"'^.r l ia ill JllM l jll l imiiW 



i 

1 



MUTUAL IS THE NETWORK WITH THE MOST STATIONS 
...LOCATED WHERE PROGRAM RATINGS ARE HIGHEST 

Markets where Mutual has a station but Blue has none . . 138 
Markets where Mutual has a station but NBC has none . . 150 
Markets where Mutual has a station but CBS has none . . 153 



%k 





mssBom 




With the war reaching its critical stage, radio broadcasters 
have a solemn responsibility to report and analyze accurately 
and fairly the events of the world today. 



HURRY UJ. FLflROERY 



"Signal Roundtable," CBS, Sundays, 4:30-5 p.m. for Signal Oil Co. 

News Analysis, CBS, 5:30-J:45, Mondays, Wednesdays and Fridays, for Bekins Van & 
Storage. 

News Analysis, CBS, 5:30-5:45, Tuesdays, Thursdays and Saturdays, for Planter's 
Peanuts. 



82 



BOARD OF WAR COMMUNICATIONS 



Organization Representative Alternate 

Department of Interior Stephen L. Windes 

Department of Justice E. D. Coffey H. J. Walls 

Department of Labor 

U. S. Maritime Commission D. S. Brierley J. T. Welsh 

Navy Department Lt. Comdr. P. D. Miles Lt. ( jg) W. R. Foley, USNR 

Post Office Department Roy M. Martin Charles M. Knoble 

State Department Thomas Burke F. C. deWolf 

U. S. Coast Guard Capt. E. M. Webster Lt. Arthur L. Budlong 

War Department . . Lt. Col. A. G. Simson Capt. Wm. E. Plummer 

INTERNATIONAL BROADCASTING COMMMITTEE 

The duties of this Committee include the study of all phases of interna- 
tional broadcasting and the formulation of recommendations concerning 
such precautions, supplementary facilities and reallocations as it shall 
deem desirable under foreseeable military conditions. With the require- 
ments of national defense as a primary consideration, it shall also recom- 
mend plans for the speedy and efficacious use of all necessary international 
broadcasting facilities in time of military emergency giving due considera- 
tion to the needs of other governmental agencies, of industry, and of other 
civilian activities. 

Chairman: Walter C. Evans Secretary: P. F. Siling 

Organization Representative Alternate 

American Federation of Labor. .. .Louis Barnett Lawson Wimberly 

Associated Broadcasters, Inc Wesley I. Dumm Royal V. Howard 

Columbia Broadcasting System, 

Inc Earl H. Gammons Edmund Chester 

Department of Commerce 

(Bureau of Foreign and 

Domestic Commerce) Howard E. Way 

Crosley Corporation (The) James D. Shouse R. J. Rockwell 

Federal Communications 

Commission P. F. Siling Geo. P. Adair 

General Electric Company Robert S. Peare 

Mutual Broadcasting System, Inc. . Alfred J. McCosker 
National Association of 

Broadcasters Neville Miller* Howard S. Frazier 

National Broadcasting Company, 

Inc John F. Royal Dr. Charles B. Jolliffe 

Navy Department Comdr. Fnauz 0. Lt. Comdr. F. C. B. Jordan 

Willenbucher 
Office of Coordinator of 

Inter-American Affairs Don Francisco John W. G. Ogilvie 

Office of War Information James Weldon 

State Department Harvey Otterman Col. Carl H. Hatch 

War Department Maj. Gen. Alexander D. 

Surles 
Westinghouse Electric and 

Manufacturing Co Walter C. Evans L. B. Wailes 

World Wide Broadcasting 

Corporation Walter S. Lemmon Mark L. MacAdam 

RADIO COMMUNICATIONS COMMITTEE 

The duties of this Committee include the study of all phases of domes- 
tic and international radiotelegraph and radiotelephone communications 
facilities (including mobile and fixed services) except aviation, amateur, 
Federal, State, and Municipal communications facilities. With the require- 
ments of national defense as a primary consideration, the Committee shall 
recommend plans for the most efficacious use of all of these facilities in 

83 



^^ 



Historian -Commentator 




UPTON CLOSE 



NBC's World News Parade for W. A. Sheaffer Pen Co. and MBS's 
Closeups for Lumbermen's Mutual Casualty Co., both sponsoring 
Upton Close, have been renewed for another year. The Sheaffer 
show has the highest daytime rating of any news show on any 
network, and highest daytime rating of any show on NBC. 
Mr. Close's Mutual spot has the highest rating of any show on 
that system. 

Last Book — Behind The Face of Japan 
New Book — Ladder of History* 

*To be Macmillan's new High School text book throughout the land. 



84 



• • _• BOAR D O F WAR C O MMU NICATIONS • • • 

time of military emergency, giving due consideration to the needs of other 
governmental agencies, of industry, and of other civilian activities. 
Chairman : Capt. E. M. Webster Secretary: F. M. Ryan 

American Federation of Labor .... Andrew McDonald David D. Barry 

American Merchant Marine 

Institute, Inc R. J. Baker 

Organization Representative Alternate 

American Telephone and 

Telegraph Company W. G. Thompson F. M. Ryan 

Association of Edison 

Illuminating Companies G. G. Langdon 

Congress of Industrial 

Organizations H. C. Taylor W. P. Paschel 

Department of Commerce Dr. J. H. Dellinger L. H. Simson 

Edison Electric Institute H. E. Kent 

Federal Communications 

Commission William N. Krebs J. A. Russ 

Globe Wireless, Ltd. Jack Kaufman R. W. Bunce 

Lake Carriers' Association Gilbert R. Johnson C. M. Jansky, Jr. 

Lorain County Radio Corporation . Herman E. Hageman Frank C. Dunbar 
Mackay Radio and Telegraph 

Company Haraden Pratt L. Spangenberg 

Maritime Commission D. S. Brierley J. T. Welsh 

Mutual Telephone Company W. I. Harrington Alvah A. Scott 

National Federation of 

Telephone Workers John J. Moran 

Navy Department M. W. Arps 

Press Wireless, Inc. Joseph Pierson D. K. DeNeuf, V. P. 

Radiomarine Corporation 

of America Chas. J. Pannill Arthur J. Costigan. 

R.C.A. Communications, Inc. .... Wm. A. Winterbottom William H. Taylor 
South Porto Rico Sugar Company . T. J. Phillips 
Tropical Radio Telegraph 

Company R. V. Howley C. C. Harris 

U. S. Coast Guard Capt. E. M. Webster Lt. Comdr. C. H. Peterson 

U. S. -Liberia Radio Corporation . . Byron H. Larabee 

War Department Col. Wesley T. Guest Maj. Orla St. Clair 

COMMUNICATIONS LIAISON COMMITTEE FOR CIVILIAN DEFENSE 
The duties of this Committee include the submission of expert advice 
on all communications problems in which the Defense Communications 
Board and the Office of Civilian Defense are mutually interested. With the 
requirements of national defense as a primary consideration, the Committee 
will submit recommendations to the Board on such problems as are re- 
ferred to it by the Board. In addition, the Committee shall have liaison 
with a similar committee of the Office of Civilian Defense and shall work 
with that committee in planning for the most efficacious use of communica- 
tions facilities for civilian defense. 

Chairman : William N. Krebs Secretary : Herbert A. Friede 

Organization Representative 

American Radio Relay League George W. Bailey 

Federal Communications 

Commission William N. Krebs 

International Association of 

Chiefs of Police Capt. Donald S. Leonard 

International Association of 

Fire Chiefs and International 

Association of Fire Fighters Herbert A. Friede 

National Bureau of Standards Alvin C. Hutton 

Office of War Information 

War Department Capt. Nelson Harton 

Signal Corps 

85 



CBS Presents 

JOAN BROOKS 

with a 
"Heartful of Songs" 


"Uncle Sam's Favorite Daughters" 

VI and VILMA 
VERNOR 

"The Singing Victory Twins" 


PATSY CAMPBELL 


JEAN SINCERE 

Straight and Emotional Ingenue 
and Young Lead 


Personality Ingenue, 
Young Lead 

and 
Comedienne 


IN BROADWAY COMPANY 

of 

"ARSENIC AND OLD LACE" 

CI. 7-2879 CI. 6-3082 


LEx. 2-1100 CI. 6-3082 


CORAL TEMPEST 


RYC TRIER 


Dramatic Lead & Light Comedienne 


Character and Character Lead 


LEx. 2-1100 CI. 6-3082 


LEx. 2-1100 CI. 6-3082 


LUCILE SNOW 


BURT BOYAR 


Teen Age Ingenue 


Teen Age Juvenile 


LEx. 2-1100 CI. 6-3082 


LEx. 2-1100 CI. 6-3082 


RUTH HILL 


PATRICIA BELL 


Young Character Comedienne 
and Lead 


Straight Ingenue 
and 
Young Lead 


LEx. 2-1100 CI. 6-3082 


LEx. 2-1100 CI. 6-3082 


BEN PRATT 


Talent Promotion 


Personal Publicity 


RKO BIdg., 1270 - 6th Ave.. New York City CI. 6-3082 



86 



BOARD OF WAR COMMUNICATIONS • • 



Labor Advisory Committee, De- Alternate 

fense Communications Board. . . .Joseph P. Selly 

Domestic Broadcasting Commit- 
tee, Defense Communications 
Board Neville Miller 

Telegraph Committee. Defense 

Communications Board R. H. Vehling 

Telephone Committee, Defense 

Communications Board Ralph I. Mabbs Clyde S. Bailey 

PRIORITIES LIAISON COMMITTEE 

The duties of this Committee include the study of non-military priori- 
ty problems that arise in the current work of priority ratings for materials 
requiring inter-departmental coordination, and such special problems as 
may be referred to it by the Board of War Communications or the Co- 
ordinating Committee. In addition, the committee will have liaison with 
the Priorities Planning Committee and may call upon the priorities repre- 
sentatives of the numbered committees of the Board as well as other Gov- 
ernment and industry experts for advice. 

Chairman : Lt. Comdr. R. H. GrifRn 

Organization Representative Alternate 

Federal Communications 

Commission Manfred K. Toeppen 

Navy Department Lt. Comdr. R. H. Griffin 

State Department J. T. Keating Harvey Otterman 

U. S. Coast Guard Lt. Comdr. J. W. Ryssy 

War Department Lt. Col. Lyle D. Wise Capt. John G. Hubbard 

War Production Board Leighton H. Peebles 

PRIORITIES REPRESENTATIVES 
Amateur Radio Committee 

George W. Bailey, 

The American Radio League 

Cable Committee 
Forest L. Henderson, I. S. Coggeshall, 

All America Cables and Radio, Inc. The Western Union Telegraph Co. 

Domestic Broadcasting Committee 
Dr. W. R. G. Baker, 

National Television System Committee 
of the RMA Engineering Department 

International Broadcasting Committee 

R. J. Rockwell, M. L. Prescott, 

The Crosley Corporation General Electric Company 

Radiocommunications Committee 

Arthur J. Costigan, Haraden Pratt, 

Radiomarine Corp. of America Mackay Radio and Telegraph Co. 

State and Municipal Facilities Committee 

Captain Donald S. Leonard, Lloyd N. Chatterton, 

International Assn. of Chiefs of Police International Municipal Signal Assn. 

Telegraph Committee 

E. R. Shute, 

The Western Union Telegraph Co. 

Communications Liaison Committee for Civilian Defense 

Herbert A. Friede, George W. Bailey, 

International Assn. of Fire Chiefs The American Radio Relay League 

* Served through 1943. resigned Feb. 15. 1944. No successor appointed at vress time. 

87 



PROFESSOR 

QUIZ 





WILLIAM GERNANNT 



521 Fifth Avenue 
New York 



'88 



I 




IN 1944 



By Paul W hiteman 

Director of Music, Blue Network 




"COMETHING between a Song and a 
•^ Symphony!" 
Sounds euphonious, doesn't it? Sort 
of gives you an inkl'ng of our musical 
quest for 1944 — a 
search for new 
composers, com- 
positions and 
ideas which will 
bring to radio 
mu2h needed in- 
between music — 
so7nething be- 
tween a song and 
a symphony. 

For years I've 
thought that 
radio needed 
some special 
music, composi- 
tions, neither in 
the popular or 
classical categories, but acceptable to de- 
votees of both schools. For example, 
numbers like '^Manhattan Serenade," 
"Deep Purple" or "Park Avenue Fan- 
tasy." "A Holiday for Str'ngs" and 
"Warsaw Concerto," theme song of our 
new Hall ^f Fame show, are written in 
the same vein. 

Original Compositions 

So much for the type of new music we 
are seeking. Next is the problem of 
getting the composers. In this assign- 
ment I sought the counsel of my asso- 
ciates at the Blue network. They en- 
thusiastically endorsed the idea and 
offered a budget to cover the cost of 
commissioning writers. 

The plan is simple. We will invite the 
best of the new school of professional 
composers to submit their original com- 
positions and will commission others to 
compose works especially for the Blue 
network. The successful composers will 
receive contracts. We will pay them for 
their original compositions and they will 
control the royalty and publishing rights. 

Through the encouraging of profes- 



sional composers we hope to find a new 
library of excellent numbers. These num- 
bers, running from three to five minutes, 
will represent an entirely new sphere 
of radio music and we plan to introduce 
them both over the Blue network and 
in public concerts. 

Tribute to Hollywood Writers 

For a long time I have had the feeling 
that a lot of talented writers are in 
Hollywood contributing their artistry to 
the motion picture industry. For the 
- most part this creative writing becomes 
lost in the dramatic action of present- 
day pictures and the full beauty of their 
rhythmic creations are never really ap- 
preciated. To this group I intend to 
make a special appeal for new numbers. 
I am confident that radio will give full 
expression to their musical talents. 

There's another thought in our musical 
planning that is worthy of noting at 
this time. That is the relationship be- 
tween the composer, publisher, and con- 
ductor. I for one feel that the trio is 
inseparable, entirely dependent on each 
other for artistic achievement in the 
musical field. Many lose sight of the 
artistic and business relationship that 
should exist. Working in harmony, the 
composer, publisher and conductor can 
do much to solidify and enrich the musi- 
cal sphere. 

Conclusion 

Getting back to the original theme of 
this article it is heartening to creative 
artists to see world-wide acceptance of 
such a modern composer as Dimitri 
Shostakovich. His "Second Piano Sonata" 
and his setting of a sonnet by Shakes- 
peare have been among his most accepted 
works. Shostakovich's success as a com- 
poser is a fine incentive for the new 
school of composers to whom we direct 
our message. 



^ ir a 



Radio On To Victory 



iz ii 



89 



Ff^" 



SCHENLEY'S GREATER CRESTA BLANCA CARNIVAL 
MORTON GOULD ^ALEC TEMPLETON 

These two contemporary geniuses combine their rare talents in a radio program of 
musical contrasts— color, sparkle, wit and beautiful music ... as exciting as gorgeous 
fireworks against a soft midnight sky ... as satisfying and delightful as a bottle of 



CRESTA BLANCA 4>^ WINES 




^^C^CrG^if^o^n. Tjy<2^-€^ct^ : griHiant composer and conductor, American born and Amer- 
ican trained, has conducted the New York Philharmonic and Cleveland Orchestras, and 
has had his compositions performed under the leadership of Toscanini, Stokowski, Reiner, 
Goossens, Iturbi, Golschmann, Kindler, Rodzinski, BarbiroUi and Wallenstein. Among 
his compositions are The Lincoln Legend, American Symphonette and a Symphony. 



• Eminent concert pianist, graduate of the Royal Academy of 
Music in London, has toured both Europe and America extensively. He has appeared with 
the major Symphony orchestras in England and America. A composer in his own right, 
he has published a large number of works for solo piano, as well as Symphony orchestras, 
including Rhapsody Harmonic, Concertina Lyric, Insect Suite, Idyll and Sonatine Ballads. 

THE CRESTA BLANCA CARNIVAL 

You'll make Wednesday your "Evening In" . . . you won't want to miss a single one of 
these great programs . . . with two stars of first magnitude united in a weekly perform- 
ance that eclipses all their previous "solo" efforts. 



CBS COAST TO COAST 



'^e^yA^o 



V?^Ke6/ct t,>^/oe^rvo€C >^iW^ C&<a. ^ tJ/^rvc. ^ ^^UiJ^<y>i^m^oyOf^ j ^^ ix/^^^^'tofi^ 




C«^rA r^uV-CA <^«^^rA 9MA/tfA 



RADIO DAILY 

Seventh Annual Poll of the Radio Editors and Critics for 1943 

^Commercial Programs ~~~~~ 



BOB HOPE 504 

Jack Benny 368 

Bing Crosby 350 

Information Please 340 

Fibber McGee & Molly 334 

Edgar Bergen 312 

Ed Gkxrdiner (Duffy's) 232 

Lux Radio Theater 196 

Lower Basin Street 188 

N. Y. Philharmonic-Symphony 152 



Entertainers 

BING CROSBY 642 

Bob Hope 618 

Jack Benny 456 

Edgar Bergen 390 

Fred Allen 326 

Fibber McGee & Molly 318 

Ed Gardner 310 

Kate Smith 194 

Red Skelton 174 

Kay Kyser 140 



Dramatic Shows 

LUX RADIO THEATER 698 

Screen Guild Players 322 

Cavalcade of America 234 

One Man's Family 168 

Inner Sanctum 132 

Mr. District Attorney 108 

The Aldrich Family 106 

Suspense 92 

Man Behind the Gun 84 

The Thin Man 84 



Educational Series 



AMERICAN SCHOOL OF THE AIR 358 

University of Chicago Round Table 348 

American Town Meeting 254 

Information Please 170 

March of Time 108 

Invitation to Learning 106 

Land of the Free 70 

American Forum of the Air 62 

Pacific Story 54 

Cavalcade of America. 52 

■ (Continued en Page 93) ~ 



91 



GARNETT MARKS 




ANNOUNCER . NARRATOR 
ACTOR 

SPORTS AND NEWS COMMENTATOR 

NOW 

Lt. Garnett Marks 

U. S. ARMY 



92 



RESULTS OF RADIO DAILY 
1943 CRITICS POLL 



Dance Bands 
(Sweet) 

GUY LOMBARDO 418 

Sammy Kaye ■ • 322 

Fred Waring 274 

Tommy Dorsey 204 

Freddy Martin ... 196 

Kay Kyser 162 

Wayne King 122 

Glenn Miller 84 

Paul Whiteman 76 

Horace Heidt 74 

Comedians 

BOB HOPE 856 

Jack Benny ... 574 

Fred Allen 458 

Ed Gardner 370 

Edgar Bsrgen 284 

Red Skelton 234 

Fibber McGee & Molly 156 

Groucho Marx 146 

Jimmy Durante 116 

Eddie Cantor 114 

News Commentators 

RAYMOND GRAM SWING 498 

H. V. Kaltenborn 402 

Fulton Lewis. Jr 322 

Lowell Thomas 300 

Walter Winche'.l 206 

Raymond Clapper 172 

Earl Godwin 172 

Gabriel Heather 144 

John W. Vandercook 142 

William Shirar 136 

Dramatic Serialfs 

ONE MAN'S FAMILY 256 

Vic and Sade 182 

The Aldrich Family ... 154 

I Love a Mystery 80 

Those We Love 74 

The Goldbergs 68 

Light of the World 68 

Bachelors Children 54 

Easy Aces 52 

Abie's Irish Rose 50 

The Guiding Light 44 

(Continued 



Dance Bands 
(Swing) 

HARRY JAMES 522 

Benny Goodman 474 

Tommy Dorsey 232 

Duke Ellington 216 

Jimmy Dorsey . . 162 

Woody Herman 108 

Cab Calloway 104 

Kay Kyser . . 100 

Bob Crosby 84 

Les Brown 76 

Quiz Shows 

QUIZ KIDS ....'. 794 

Information Please 726 

Take It or Leave It 574 

Truth or Consequences 372 

Dr. L Q 192 

Thanks to the Yanks 186 

Double or Nothing 176 

Kay Kyser College of Musical Knowledge . . 76 

Battle of the Sexes , 62 

Vox Pop 54 

Sports Commentators 

BILL STERN 828 

Ted Husing 546 

Red Barber • 292 

Harry Wism-r 226 

Don Dunphy 112 

Clem McCarthy . . ; 82 

Ed Thorgersen 72 

Bill Corum 60 

Russ Hodges 50 

Bob E'.son 48 



402 



Children Shows 

THE LONE RANGER I . 

LET'S PRETEND \ "*®' 

Jack Armstrong 192 

Quiz Kids 136 

Terry and the Pirates 106 

Cross-Country on a Bus 72 

Superman 68 

American School of the Air 66 

Dick Tracy 60 

Land of the Lost 56 

on Pag© 95/ 



93. 




THE ACCEPTED MARK FOR 
YOUR COVERAGE ALLOCATIONS 



COVERAGE BROCHURES 



• SURVEYS 



MARKET RESEARCH 



• MAPS 



WALTER P. BURN AND ASSOCIATES, INC. 

7 WEST 44th STREET 

NEW YORK, 18, NEW YORK 



94 



RESULTS OF RADIO DAILY POLL CONTINUED FROM PAGE 93 



Symphony Conductors 

ARTURO TOSCANINI 786 

Leopold Stokowski 330 

Serge Koussevitsky 278 

Artur Rodzinski 214 

Bruno Walter 208 

Andre Kostelanetz 186 

Dr. Frank Black 142 

Howard Barlow 140 

Eric Leinsdorff 108 

Sir Thomas Beecham 78 

Male Vocalists 
(Classical) 

JOHN CHARLES THOMAS 766 

Richard Crooks 530 

James Melton 374 

Nelson Eddy 322 

Lawrence Tibbett 226 

Jan Peerce 222 

Frank Munn 170 

Paul Robeson 92 

Ezio Pinza 92 

Lauritz Melchior 86 

Male Vocalists 
(Popular) 

BING CROSBY 1010 

Frank Sinatra 520 

Dick Haymes 460 

Dennis Day 322 

Perry Como 172 

Kenny Baker 170 

Barry Wood 78 

Frank Munn 68 

Bob Eberle 66 

Ray Eberle 58 

Frank Parker 58 



Symphony Programs 

N. Y. PHILHARMONIC-SYMPHONY 830 

NBC Symphony 620 

Boston Symphony .... 566 

Cleveland Symphony 244 

Philodelphia Symphony 90 

Telephone Hour 82 

CBS Symphony 80 

Hour of Charm 72 

Standard Symphony (Pacific Coost) ...... 68 

Stradivari Orchestra Program 58 

Female Vocalists 
(Classical) 

LILY PONS 556 

Gladys Swartout 486 

Marian Anderson 340 

Jessica Dragonette 250 

Grace Moore 230 

Lucille Manners 146 

Eilleen Forrell 140 

Helen Traubel 124 

Margaret Speaks 96 

Jean Tennyson 94 

Female Vocalists 
(Popular) 

DINAH SHORE 836 

Kate Smith 562 

Ginny Simms 496 

Frances Longford 232 

Georgia Gibbs 130 

Connie Boswell 108 

Hildegccrde 90 

Bea Wain 80 

Mary Martin 64 

Helen O'Connell 50 



RADIO editors, writers and critics on newspapers and periodicals 
throughout the United States and Canada took part in the seventh 
annual poll conducted by RADIO DAILY. 

Tabulations were made on the basis of 10 points for each first choice, 
9 points for each second choice and proportionately down the line, AU 
figures represent points out of a possible 1200. 

Original signed questionnaires as returned by the radio editors and the 
worksheets used in the tabulation of the votes are carefully preserved by 
RADIO DAILY. It is regarded as the one authoritative pool of its kind 
conducted by a radio industry business paper and is presented a^ a service 
to the trade which finds it helpful to have a true cross-section of opinion 
from the nation's radio editors. 

{Continued on Following Page) 



95 



DATA ON PROGRAM WINNERS 

In Radio Daily's Seventh 

ANNUAL POLL of RADIO CRITICS 

Pepsodent (Bob Hope) Program 

Sponsored by Pepsodent Co.; Tuesdays, 10-10:30 p.m., EWT, on NBC network. 
Agency : Foote, Cone & Belding, Inc. Cast : Bob Hope, Frances Langf ord, Jerry Colonna, 
Barbara Jo Allen "Vera Vague," and guests. Orchestra: Stan Kenton. 

Grape-Nuts Flakes (Jack Benny) Program 

Sponsored by General Foods Corp.; Sundays, 7-7:30 p.m., EWT, on NBC network. 
Agency : Young & Rubicam, Inc. Cast : Jack Ber^ny, Mary Livingstone, Rochester, Dennis 
Day and Don Wilson. Orchestra : Phil Harris. 

1^ 

Kraft Music Hall 

Sponsored by Kraft Cheese Corp.; Thursdays, 9-9:30 p.m., EWT, on NBC network. 

Agency : J. Walter Thompson Co. Cast : Bing Crosby, Music Maids and Hal, The 

Charioteers, Trudy Erwin, Leo "Uke" Sherin and guest stars. Orchestra: John Scott 

Trotter. 

2, "Iniormation Please" 

:.: Sponsored by H. J. Heinz Co.; Mondays, 10:30-11 p.m., EWT, on NBC network. 
Agency: Maxon, Inc. Cast: Clifton Fadiman, master of ceremonies; Franklin P. Adams, 
John Kieran, Oscar Levant, Ben Grauer and guests. 

Fibber McGee d Molly 

Sponsored by S. C. Johnson & Sons, Inc.; Tuesdays, 9:30-10 p.m., EWT, on NBC 
network. Agency: Needham, Louis & Brorby, Inc. Cast: Marion and Jim Jordan and 
Ransom Sherman. Orchestra: Billy Mills. 

■ - ^ 

Chase & Sanborn Hour 

Sponsored by Standard Brands, Inc.; Sundays, 8-8:30 p.m., EWT, on NBC Network. 
Agency: J. Walter Thompson Co. Cast: Edgar Bergen (Charlie McCarthy) and guest 
stars. Orchestra: Ray Noble. 

"Duffy's" (Ed Gardner) 

Sponsored by Bristol-Myers Co.; Tuesdays, 8:30-9 p.m., EWT, on the B ue network. 
Agency: Young & Rubicam, Inc. Cast: Ed Gardner, Florence Halop as "Miss Duffy," 
Charlie Cantor as "Finnegan," Eddie Green and Johnny Johnston and guest stars. 
Orchestra: Paul Weston. 

Lux Radio Theater 

Sponsored by Lever Bros. Co.; Mondays, 9-10 p.m., EWT, on CBS network. Agency: 
J. Wialter Thompson Co. Cast: Cecil B. DeMille, producer, and guest stars. Orchestra: 
Louis Silvers. 

ik 

"Lower Basin Street" 

Sponsored by the Andrew Jergens Co.; Sundays, 9:15-9:45 p.m., EWT, on the Blue 
network. Agency: Lennen & Mitchell, Inc. Cast: Paul Lavalle orchestra; Milton Cross, 
Jack McCarthy, Dick Todd and guest stars. 

■ ■■^ 

N. Y. Philharmonic-Symphony 

Sponsored by United States Rubber Co.; Sundays 3-4:30 p.m., EWT, on CBS net- 
work. A ^enc?/: Campbeli-Ewald Co., Inc. (Eastern Divisian). New York Philharmonic- 
Symphony ol-chestra, Arthur Rodzinski, musical director; guest conductors and guest 
soloists; Intermission feature, "The American Scriptures," Carl Van Doren and gue.st. 
stars. Bernard Dudley, announcer. 

,96 



ride the tide of this national hahit.... 



...the national habit of sta 




millions and millions listen 
regularly to NBC 

Millions and millions of Americans 
tune every night and day to NBC be- 
cause they like what they hear. They've 
made listening regularly a regular 
habit. And no wonder. 




the greatest shows in radio 
are on NBC 

The listener knows where the winners 
are playing and that's where he keeps 
his dial. CAB and Hooper surveys con- 
sistently find that NBC shows are the 
nation's choice— have found NBC pro- 
grams are nine out of the first ten 
audience rated shows; 15 out of the 
first 20; 33 out of the first 50 of all 
programs on the air. 



it's NBC for "The Parade of Stars" 

Year after year, popularity polls con- 
ducted by newspapers and trade maga- 
zines show that there are far more 
popular stars on NBC than all the 
other networks combined. 




When an advertiser has a valuable en- 
tertainer, he looks for the most valuable 
audience his money can buy — and that's 
why more of the nation's favorites are 
on NBC. 



NBC service to the nation 
and the public 



In fast-changing times, it's frequently 
important that information reach great 
masses of people in a hurry. NBC is 
proud to have contributed hundreds of 
educational programs and tens of thou- 
sands of announcements in the public 
interest. NBC listeners are among the 
world's best-informed people. 




Qg tuned to 




f 




the one best bet— the head 
that wears the coronet 

Most of the big advertisers learned 
long ago that NBC is a sound invest- 
, ment. Two-thirds of the advertisers 
who spent more than half a million 
dollars last year were on NBC. Since 
1926, America's Number One Network 
has been a best bet for the advertising 
dollar. 



4 




advertisers stick with NBC 



When an advertiser goes on NBC, he 
nearly always stays. Three-fourths of 
NBC's clients have been on the net- 



work from five to fifteen years. More 
than half have been consistent users of 
NBC time for more than ten years. 
Year after year, they renew their lease 
on this responsive audience, enjoy the 
good-will and patronage of millions of 
American consumers. 




the world's best-known chimes 
identih) NBC 

Everybody knows NBC's three-toned 
trade mark. When an advertiser sets 
his radio program between these fami- 
liar harmonies, he can be sure of the 
advantage of meeting an attentive, 
receptive and NBC -minded audience 
from the very start. Millions of listeners 
in millions of homes, day after day, 
night after night, supply the proof. A 
smart editor once said it: "The best- 
known sequence of sounds on this 
planet is the NBC chimes." 



They all tune to the 



National Broadcasting Company 



It's a National Habit 



the national habit of staying tuned to 



m 




millions and milUons listen 
regularlij to NBC 

Millions and millions of Americans 
tune every night and day to NBC be- 
cause they like what they hear. They've 
made listening regularly a regular 
habit. And no wonder. 




the greatest shows in radio 
are on NBC 

The listener knows where the winners 
are playing and that's where he keeps 
his dial. CAB and Hooper surveys con- 
sistently find that NBC shows are the 
nation's choice — have found NBC pro- 
grams are nine out of the first ten 
audience rated shows; 15 out of the 
first 20; 33 out of the first 50 of all 
programs on the air. 



it's NBC for "The Parade of Stars" 

Year after year, popularity polls con- 
ducted by newspapers and trade maga- 
zines show that there are far more 
popular stars on NBC than all the 
other networks combined. 




When an advertiser has a valuable en- 
tertainer, he looks for the most valuable 
audience his money can buy — and that s 
why more of the nation's favorites are 
on NBC. 

NBC service to the nation 
and the puhlic 

In fast-changing times, it's frequently 
important that information reach great 
masses of people in a hurry. NBC is 
proud to have contributed hundreds of 
educational programs and tens of thou- 
sands of announcements in the public 
interest. NBC listeners are among the 
world's best-informed people. 





the one host bat— the head 
that wears the coronet 

Most of the big advertisers learned 
long ago that NBC is a sound invest- 
. ment. Two-thirds of the advertisers 
who spent more than half a million 
dollars last year were on NBC. Since 
1926, America's Number One Network 
has been a best bet for the advertising 
dollar. 




advertisers stick with NBC 



When an advertiser goes on NBC, he 
nearly always stays. Three-fourths of 
NBC's clients have been on the net- 



work from five to fifteen years. More 
than half have been consistent users of 
NBC time for more than ten years. 
Year after year, they renew their lease 
on this responsive audience, enjoy the 
good-will and patronage of millions of 
American consumers. 




the world's best-known chimes 
identify NBC 

Everybody knows NBC's three-toned 
trade mark. When an advertiser sets 
his radio program between these fami- 
liar harmonies, he can be sure of the 
advantage of meeting an attentive, 
receptive and NBC-minded audience 
from the very start. Millions of listeners 
in millions of homes, day after day, 
night after night, supply the proof. A 
smart editor once said it: "The best- 
known sequence of sounds on this 
planet is the NBC chimes." 



They all tune to the 



National Broadcasting Company 



It's a National Habit 




otM\ce 



Aiotot?o 



taVion 



oV^xftetVca 



SHORTIUIIVE-POSI WAR ERA 



By Bernard Estes 



"TELEVISION and frequency modulation 
may be the bright spots in radio's 
magical future, but there is a more im- 
mediate potential in post war radio that 
offers great possibilities. It is commer- 
cial shortwave and international standard 
broadcast radio. 

When the war is over, American capi- 
tal by the millions of dollars will be in- 
vested in the rebuilding of a devastated 
world. Quickly following this invest- 
ment of American money will be the 
rebiith of what will amount to practi- 
cally virgin markets for American made 
machinery, clothing and food products. 

How can American businessmen quick- 
ly build and sell these reborn markets 
of the world? Shortwave has proven 
itself as a propaganda media, and only 
the wording of the sciipt changes the 
propaganda technique of war to the 
product selling message of peace. 

Selling by Radio 

Nowhere in all the world has the art 
of producing shows that sell been per- 
fected to such a high degree as has been 
done here in America. With the world's 
best production facilities at its finger- 
tips and with sufficient personnel avail- 
able for translating and "pointing" pur- 
poses all that remains for immediate con- 
tact with a foreign market is the pur- 
chase of time for rebroadcast on foreign 
transmitters which cover the desired 
market. The show is produced in stu- 
dios located in, let's say. New York. The 
facilities of a shoitwave transmitter are 
leased. The show is beamed towards the 
foreign transmitter and rebroadcast on 
a standard cycle to the desired market. 

This is a simple and practical opera- 
tion. It is being executed by the OWI 
several hundreds of times a week present- 
ly and under such obstacles as wartime 
jamming by enemy stations, the quick 
and sometimes inadequate facilities avail- 
able on the ever advancing front lines. 

Right now there are shortwave trans- 
mitters and standard cycle stations that 
are either located or cover every existing 
country in Europe and Asia. The peo- 
ples within the listening area of these 
stations will have, during the years of 
war, heard nothing but news, edicts, 
propaganda, practically no music other 



than military airs and have never re- 
ceived the joys of entertainment through 
radio. They will be hungry for music, 
laughter and fun via the airwaves and 
within the power of American business 
lies the ability to give these people the 
kind of ladio fare they will want. If 
they succeed in thus pleasing the people 
who will and should buy their products 
then they are entitled to their "commer- 
cial" which goes along with the blessing. 
The history of American radio has proven 
this point. 

Transcriptions 

In addition to shortwave for rebroad^ 
cast and to ensure perfect reception at 
all times and i educe the costs of re- 
broadcasting American produced radio 
shows for foreign markets without sacri- 
ficing the value of our excellence in tal- 
ent, scripting, direction and production — 
there is the use of transcriptions. A 
glance at one of the air map schedules 
published by some of the U. S. transocean 
airline companies and it is easy to figure 
the few hours of time that must elapse 
between the production of a radio show 
in America and its broadcast on a stand- 
ard cycle station in Moscow, Berlin, Cal- 
cutta or Dakar. It's a sure thing that 
after this war the commercial ai: lines 
will cut existing schedules by several 
hours. 

If there is any doubt as to the effec- 
tiveness of this type of broadcasting look 
at the records of the shortwave division 
of the Office of War Information, the 
Coordinator of Inter- American Affairs, 
the information offices of the Free 
French, the exiled Polish, Norwegians, 
the Belgians, the Dutch, etc., and bear 
in mind that our own Government is 
shortwaving programs twenty-four hours 
a day in some seventy-odd languages and 
dialects seven days a week eve: y week. 
In addition to this the Army, Navy and 
Marines are shortwaving top network 
shows devoid of commercials to our 
armed forces throughout the world. 

Surely, in the face of all the facts set 
forth herein, no one can deny that Ameri- 
can Commercial Sho: twave Radio is as- 
sured an important place in global eco- 
nomics. 



97 



BMI LICENSEES 

represeni 

98% of the dollar 
VOLUME OF THE INDUSTRY 

They are served by 

A Rich and Varied Music 
Catalog 

Basic Indexes and Regular 
Supplements 

Copyright Research Service 

Continuities — Over 50 program 
units each week for use with 
transcription libraries and 
phonograph records 



BMI has the exclusive per- 
forming rights to some half 
million titles in the catalogs of 
over 500 publishers and the 
official performing rights 
societies of ARGENTINA, 
BRAZIL, CHILE, CUBA and 
MEXICO. 



BROADCAST MUSIC 

Incorporated 
Los Angeles Xew York Chicago 

98 



BMl BLANKETS 


THE INDUSTRY 


WITH BLANKET 


LICENSES 


BMI has 933* eomitiereial 


licensees in the United States 


and Canada. 


Advertising agencies and 
transcription companies which 
check their spot campaigns 
against our list of licensees 


find their clearance problems 
eliminated by the use of BMI 


Music on BJHI Stations. 


*As of February 15, 1944 


BROADCAST MCSiC 


incorporated 


Los Angeles New York Chicago 


99 



IMPORTANT RADIO 

Telephone Numbers 

in NEW YORK 



Radio Stations 



WAAT (N. Y. Office) REctor 2-5878 

WABC WIckersham 2-2000 

WBBR MAin 4-9735 

WtfNX Mfc rose 5-0333 

WBYN BRyant 9-3775 

WCAU <N. Y. Office) WIckersham 2-2000 

WlAF Circe 7-8300 

WEVD BRyant 9-2360 

WGN (N. Y. Office).. MUrray Hill 2-3033 

WHN BRyant 9-7841 

WHOM PL»';j 3-4204 

WIBX (N. Y. Office) MUrray Hill 2-8228 

WINS BRyant 9-6000 

WJZ Circle 7-5700 

WLIB IN»ersol 2-1300 

WLW Circle 6-1750 

WMCA Circle 6-2200 

WNBF (N. Y. Office) MUrray Hill 2-5767 

WNEW PLaza 3-3300 

WNYC worth 2-5600 

WOR PEnnsylvania 6-8600 

WOV Circle 5-7979 

WPAT (N. Y. Office) PEnnsylvania 6-2945 

WQXR Circle 5-S5';6 

WRUL (N. Y. Office) Circle 7-3993 

WWRL NEwtown 9-3300 

i¥ffitional NetworUs 

Blue Network Co Circle 7-5700 

Columbia Broadcasting System. . . .WIckersham 2 2000 

Keystone Broadcasting System LOngacre 3-2221 

Mutual Broadcasting System PEnnsylvania 6-9600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

John Blair & Co MUrrav Hill 9-6084 

Blue Netwjork Co Circle 7-5700 

The Branham Co MUrray Hill 6-1860 

British Broadcasting Corp Circle 7-0656 

Burn-Smith Co MUrray Hill 2-3124 

Capper Publications, Inc MOhawk 4-3'<>0 

Cox Gr Tanz LExingtcn 2-2450 

The Foreman Co ELdcrado 5-01 74 

Forjoe & Co VAnderbilt 6-5080 

Free & Peters, Inc PLaza 5-4131 

Headley-Reed Co MUrray Hill 3-5470 

George P. Hollingberry Co MUrray Hill 3-9447 

The Katr Agency Wisconsin 7-8620 

Joseph Horshey McCillvra MUrrav H II ?-87«;'; 

J. P. McKinney Circle 7-1178 

National Broadcasting Co CIrrie 7-8300 

John H. Perry Associates Murray Hi'l 4-1647 

Edward Petry & Co MUrray Hill 2-4400 

Radio Advertising Corp MUrray Hill 2-2170 

Radio Sales Wk^ershim ?-7nno 

William G. Rambeau Co LExington 2-1820 

Paul H. Raymer Co MUrray Hill 2-8689 

ReynoMs-Fitzgerald, Inc PL'<nrado 5-7n70 

Sears & Ayer LExington 2-0772 

Spot Sales, Inc.. ELdor=<do 5-5040 

The Walker Co MUrray Hill 2-0374 

Weed & Co VAnderbilt 6-4542 

Howard A. Wilson Co MUrray Hill 6-1230 

Advertising Agencies 

N. W. Ayer & Son, Inc Circle 6-0^00 

Badger Cr Browning fir Hersey Circle 7-3719 

Ted Bates, Inc Circle 6-9700 

Batten, Barton, Durstine & Osborn, 

Inc ELdorado 5-5800 

Benton & Bowles, Inc WIckersham 2-0400 

Bermingham, Castleman & Pierce, 

Inc LExington 2-7550 



The Biow Co.. Inc Circle 6-9300 

Oancer-Fitzgerald-Sample WIckersham 2-2700 

Brooke, Smith, French & Dorrance, 

Inc MUrray Hill 6-1800 

Franklin Bruck Advertising Corp Circle 7-7661 

Buchanan & Co MEdallion 3-3380 

Campbell-Ewa!d Co. of N. Y Circle 7-6383 

The Caples Co LExington 2-0850 

Compton Advertising Inc Circle 6-2800 

D'Arcy Advertising Co PLaza 8-2600 

Donahue & Coe, inc COIumbus 5-4252 

Doremus & Co REctcr 2-1600 

Sherman K. Ellis & Co PLaza 5-771 1 

Erwin, Wasey & Co MOhawk 4-8700 

Wil.iam Esty & Co CAIedonia 5-1900 

Federal Advertising Agency, Inc ELdorado 5-6400 

Albert Frank-Guenther Law, Inc.. . COrtland 7-50'i0 

Foote, Cone & Belding WIckersham 2-6600 

Fuller & Smith & Ross, Inc MUrray Hill 6-S600 

Gardner Advertising Co COIumbus 5-2000 

Geyer, Cornell & Newell, Inc.. . .WIckersham 2-5400 

Grant Advertising, Inc Circle 5-4485 

M. H. Hackett, Inc Circle 6-1950 

Char.es W. Hoyt Co., Inc MUrray Hill 2-0850 

Ivey & Ellington, Inc MUrray Hill 3-5680 

H. W. Kastor & Sons Advertising Co. 

COIumbus 5-6135 

Joseph Katz Co WIckersham 2 2740 

Kenyon & Eckhardt, Inc. PLaza 3-0700 

H. M. Kiesewetter Advertising Agency, 

Inc LExington 2-0025 

Knox Reeves, Advertising, Inc MUrray Hill 4-3982 

Arthur Kudner, Inc Circle 6-3200 

Lambert & Feasley, Inc COIumbus 5-3721 

Lennen & Mitchell, Inc MUrray Hill 2-9170 

Marschalk O Pratt. Inc VAnderbilt 6-2022 

J. M. Mathes, Inc LExington 2-7450 

Maxon. Inc ELdorado 5-2930 

McCann-Erickson, Inc Circle 5-7000 

McKee & A'bright COIumbus 5-2058 

C. L. Miller Co.. . . .' MUrray Hill 2-1010 

Morse international, Inc LExington 2-6727 

Newell-Emmett Co., Inc AShland 4-4900 

Paris & Peart CAIedonia 5-9840 

Peck Advertising Agency PLaza 3-0900 

Pedlar & Ryan & Lusk, Inc PLaza 5-1500 

Charles Dallas Reach Co VAnderbilt 6-5924 

Ruthrauff & Ryan, Inc MUrray Hill 6-6400 

Redfield-Johnstone, Inc PLaza 3-6120 

Stack-Gob'e Advertising Co PLaza 3-7444 

Street & Finney BRyant 9-2400 

J. Walter Thompson Co MOhawk 4-7700 

Warwick & Legler MUrray Hill 6-8585 

Ward Wheelock Co PLaza 3-7120 

Wm. H. Weinstraub & Co Circle 7-4282 

Young & Rubicam, Inc AShland 4-8400 

Publications 

Advertising Age BRyant 9-6431 

Advertising & Selling CA'edonIa 5-9770 

The Billboard MEdallion 3-1615 

Broadcasting and Broadcasting Adver- 
tising PLaza 5-8355 

Metronome Circle 7-4500 

Printers' Ink MUrray Hill 3-6500 

Radio Advertising (Rates and Data) . .LExington 2-6611 

Radio Craft REctor 2-9690 

RADIO DAILY Wisconsin 7-6336 

Radio Retailing — Todav PLaza 3-1340 

Radio & Television Weekly WAIker 5-2576 

Siles Management MOhawk 4-1760 

Standard Advertising Register MEdallion 3-5850 

Tide AShland 4-3390 



100 



Tune-In Circle 5-8425 

Variety BRyant 9-8153 

iVews Agencies and 
^ .^^^ Associations^, , ^^„, 

Associated Press Circle 6-4111 

International News Service MUrray Hill 2-0131 

Press Association, Inc Circle 7-1357 

Radio News Association MUrray Hill 2-8198 

Reuters Circle 6-3960 

Transradio Press Service, Inc MUrray Hill 2-4185 

United Press MUrray Hill 2-0400 

Talent Aqencies 

James Appell f. FLaza 3-7840 

Batchelor Enterprises. Inc Circle 6-4224 

Columbia Concerts Corp Circle 7-6900 

Consolidated Radio Artists, Inc COIumbus 5-3580 

Wallace Downey, Inc Circle 6-4684 

Evans Cr Salter Circle 7-6900 

Fanchon Cr Marco Circe 7-5630 

Frederick Bros. Artists Corp CI ce 6-2144 

Moe Gale LOngacre 3-0350 

General Amusement Corp Circle 7-7550 

William Cernannt VAnderbi.t 6-1750 

Hesse & McCaffrey ILdorado 5-1076 

Estella Karn VAnderbilt 6-3860 

Bob Kerr Circle 7-5857 

Mark Leddy BRyant 9-1631 

Ben B. Lipset, Inc CH.ckering 4-2466 

A. & S. Lyons. Inc PLaza 3-5181 

Management Corp. of America Wlcker^^ham 2-8900 

A. T. Michaud Circle 5-7165 

Mills Artists, Inc CIrc.e 6-1566 

Wnlia..i Morris Agency, Inc Clicie 7-2i60 

Leo Morrison. Inc Circle 7-6413 

M isic Corporation cf A-nerica. . . Wlcker<;ham 2 8910 

National Concerts & Artists Corp PLaza 3-0820 

James Peppe PLiza 3-25-!6 

Myron Sslznick Co. of N. Y Circle 7-6200 

Stix, Thos. L Circle 7-2690 

Roy Wilson (Wilson, Powell & Hayward) .PLaza 5-5480 

Ed Wolf Cr Associates Circle 7-4885 

Stan Zucker PLaza 3-4677 

Program Producers and 

Transcription and Recording 

Companies 

Advertisers' Broadcasting Co BRyant 9-1176 

Advertisers Recording Service Circle 6-0141 

Air Features, Inc WIckersham 2-0077 

American Institute of Food Products 

BOwling Green 9-9188 
Arts Recording Studies & Recording Co... PLaza 8-0407 

Asch Recording Studies BRyant 9-3137 

Associated Music Publishers, Inc BRvant 9 0847 

Audio-Scriptions, Inc Circle 7-7690 

Basch Radio Productions MUrray Hi. I 2-8877 

Broadcasting Program Service BRyant 9-4324 

Ted Collins Circle 7-0094 

Columbia Recording Ccrp Circle 5-7300 

Decca Records, Inc COIumbus 5-2300 

Federal Transcribed Programs. Inc.. .CAIedonia 5-7530 
A:ien A. Funt Radio Productions. .MUrray Hill 4-6148 

General Sound Corp PL^za 3-3015 

Wm. Cernannt VAnderbilt 6-1750 

H. S. Goodman WIckersham 2-3338 

Kent-Johnson, Inc PLaza 3-7246 

Kermit-Raymond Corp. ELdorado 5-5511 

Langlois Cr Wentworth ELdorado 5-1620 

Phi. lips H. Lord. Inc WIckersham 2-221 1 

Charles Michelson MUrray Hill 2-3376 

Management Corp. of America WIckersham 2-8900 

Mii'er Broadcasting System, Inc Circle 6-0141 

C. D. Morris Associates ... PLaza 3-4M4 

Muzak Transcriptions, Inc BRyant 9-1246 

NBC Radio-Recording Division Circle 7-570D 

Tr7-8916 

Lilian Okun. Inc COIumhus 5 0600 

Radio Events, Inc MUrray Hill 6-3487 

RCA Manufacturing Co AShland 4-7605 

Rockhill Radio Productions ELdrrado 5-1860 

Bernard L. Schubert, Inc PLaza 3-4670 

Henry Souvaine, Inc Circle 7-5666 

Shafrer-Waible Radio Productions ELdorado 5-2372 

Standard Radio BRyant 9-4324 

Transamerican Broadcasting & 

Television Corp PLaza 5-9800 

Transcribed Radio Shows. Inc LOngacre 5-3440 



Tyro Productions COIumbua 5-3737 

Victor Recording Laboratory MUrray Hill 4-6200 

Roger White MUrray Hill 2-0295 

Wolf Associates Circle 7-4885 

World Broadcasting System WIckersham 2-2100 

F. W. Ziv, Inc PLaza 3-9612 

Organizations^ Unions and 
Government Aqencies 

Actors' Equity BRyant 9-3550 

Advertising Club CAIedonia 5-1810 

Advertising Federation of America. .. BRyant 9-0430 

Air Corps Public Relations WHitehall 4-1600 

American Association of Advertising 

Agencies LExington 2-7980 

American Communications 

Association COrtlandt 7-3947 

A.nerican Federation of 

Musicians Local 802 Circle 7-6482 

American Federation of Radio 

Artists VAnderbilt 6-1810 

American Newspaper Publishers 

Association CAIedonia 5-2000 

Army U. S.. Information Service WOrth 2-1882 

ASCA? CO:umbus 5-7464 

American Television Society CAIedonia 5-7430 

Associated Actors & Artistes 

of America BRyant 9-3550 

Association of National 

Advertisers MUrray Hill 5-9167 

Broadcast Music, Inc PEnnsylvania 6-5466 

Bureau of Public Inquiries 

(OEM) MUrray Hill 3-6300 

Coordinator of Inter-American Affairs 

(Rockefeller Committee) MUrray Hill 3-6805 

Employment Service. U. S MUrray Hill 2-1530 

Federal Communications Comm CAna I 6-4000 

Federal Trade Commission WHitehall 3-8000 

Institute of Radio Lngineers MEdallion 3-5661 

Music Tublishers' Protective Association. .Circle 6-3084 

NAB— New York City MUrray Hill 2-1963 

National Association of Performing 

Artists Circle 7-8194 

National Independent Broadcasters Circle 7-8300 

National Labor Relations Board HAnover 2-4'74 

National War Labor Board MUrray Hill 3-6800 

OWI Domestic Radio Bureau MUrray Hill 3-6800 

OWI Overseas Circle 6-4400 

Professional Music Men, Inc COIumbus 5-7362 

Radio Club of America LOngacre 5-6622 

Radio Writers Guild MUrray Hill 5-6930 

Selective Service System MUrray Hill 2-6900 

SESAC MUrray Hill 3-5365 

Social Security Board BRyant 9-0600 

Society of Jewish Composers, Publishers 

and Song Writers LOngacre 5-9124 

Songwriters' Protective Association COIumbus 5-3758 
Te'evision Broadcasters Ass'n, Inc. .LAckawanna 4-4788 

U. S. Navy. Radio Section BRyant 9-1710 

War Manpower Comm CHickering 4-8800 

War Production Board MUrray Hill 3-6805 

War Savings Staff Circle 6-3100 

Women's National Radio Committee Circle 7-4110 

Writers' War Board MUrray Hill 3-6800 

Hotels 

Algonquin MUrray Hill 2-0100 

Ambassador . .WIckersham 2-1000 

Astor Circle 6-6000 

Biltmore MUrray Hill 9-7920 

Commodore . MUrray Hill 6-6000 

Edison Circle 6-5000 

Lincoln Circle 6-4500 

Lombardy PLaza 3-8600 

New Yorker . MEdallion 3-1OO0 

New Weston PLaza 3-4800 

Park Central Circle 7-8000 

Tennsylvania PEnnsylvania 6-5OO0 

Plaza PLaza 3-1740 

Ritz Carlton . . PLaza 3-4600 

Ritz Tower WIckersham 2-5000 

Roosevelt MUrray Hill 6-9200 

St. Moritz . WIckersham 2-5800 

St. Regis PLaza 3-4500 

Savoy Plaza VOIunteer 5-2600 

Sherry Netherland VO'untecr 5-2800 

Vanderbilt AShland 4-4000 

Waldorf-Astoria ELdorado 5-300C 

Warwick CIrcIt 7-270C 



101 



IMPORTANT RADIO 

Telephone Numbers 

in LOS ANGELES 



Radio Stations 

KECA ^''« 

KFAC f'»"°y 

KPI FAirfax 

KfOX "....'.''.'.''.".'' MU»"a' 

KFVD DRexel 

KF\^B HEmpstead 

KCER .' MAdison 

KCFJ . PRospect 

KHJ Hollywood 

KIEV Citrus 1 

KMPC . . BRadshaw 2 

KMTR Hillside 

KNX Hollywood 

KPAS (Pasadena) RYan 1 

KRKD TUcker 

KWKW (Pasadena) RYan 1 

XELO (L. A. Office) MAdison 

XEMO-XERB (L. A. Office) PRospect 



J^letworhs 

Blue Network Co Hillside 

Columbia Broadcasting System HOItywood 

Between 10 P.M. and 8:30 A.M.. HO'lywood 

Don Lee Broadcasting System HOIIywood 

Inter-California Broadcasting System. .. .MUtual 

Keystone Broadcasting System HEmpstead 

L. A. Broadcasting Co ...Fltzroy 

Mutual Broidcasting System. . . HOIIywood 

National Broadcasting Co.... HOIIywood 



2121 
1231 
2121 
2510 
2391 
5151 
2551 
2434 
8111 
■1133 
•4411 
1161 
1212 
•6991 
7111 
-6744 
6272 
9136 



8231 
1212 
7052 
8111 
2759 
0460 
1231 
8111 
6161 



Station Representatives 

Walter Biddick Co... Richmond 6184 

Free Cx Peters. Inc. . . GLaHstone 3949 

Homer Griffith Co. ..CRanite 1726 

George P. Hollinbery Co VAN Dyke 7386 

Joseph Hcrshcy McCillvra.. . .PRospect 5319 

Edward Pctry & Co... . .Michigan 8729 

Ralph L. Power .. MAdison 5617 

Radio Advertising Corp. . VAn Dyke 1901 

Radio Sales HOIIywood 1212 

William C. Rambcau Co... GRanite 3636 

Paul H. Raymcr Co VAndike 1901 

Howard H Wilson Co.... GRanite 1726 

Weed & Co Hillside 8611 



Advertising Agencies 

Alber R. H. Company PRospect 3331 

Batten, Barton, Durstine & Otborn. . .HOIIywood 7337 

B«nfon & Bowles Inc Hillside 9151 

The Blow Co HEmpstead 2377 

Danccr-FitzRcrald-Sample HEmpstead 0716 

Botsford, Constjntinc & Gardner Michigan 1427 

Brisachcr. Davis & Staff PRospect 9368 

Buchanan & Company, Inc MUtual 6316 

The C^plci Co Mutual 4143 

Compton Agency HOIIywood 8301 

trwin. Wascy & Company PRospect 5317 



Foote, Cone & Belding Michigan 7651 

Foote, Cone & Belding (Hollywood) . .HOIIywood 6265 

Classer-Gailey O Co Fltzroy 2141 

Hillman-Shane-Breyer, Inc VAn Dyke 5111 

Hixson-ODonnell Advertising .. MUtual 8331 

Jaffe & Jaffe Fltzroy 3104 

W. C. Jeffries Co WAnut 8824 

Katz Agency TUcker 3219 

William L Lawrence HEmpstead 9276 

The Mayers Co PRospect d 01 

McCann-Erickson Inc MUtual 2141 

McKee & Albright, Inc HOilywocd 8363 

Miner, Dan B Richmond 3101 

Morgan, Raymond R. Co HEmpstead 4194 

Needham, Louis Cr Brorby GRanite 7186 

Elwood J. Robinson Adv. Agy MUtual 1142 

Ruthrauff Ryan Inc Hillside 7593 

Scholts Advertising Service Michigan 2396 

Russel M. Seeds Co GRanite 4185 

Barton A. Stebbins Advertising Agency. .TRinity 8821 

Thompson, J. Walter Co Hllside 7241 

R. W. Webster TRinity 2153 

Ward Wheelock Co Hillside 0191 

Warwick-Legler HEmpstead 8163 

Weinberg. Milton, Advertising Co TUcker 4111 

Young & Rubicam, Inc HOIIywood 2734 



Program Producers and 

Transcription and Recording 

Companies 

Allied Record Mfg. Co HOIIyvyood 5107 

Walter Biddick Co Richmond 6184 

Blue Network Hillside 8231 

Columbia Recording Corp GRanite 4134 

Columbia Pacific Network HOIIywood 1212 

Cruger Radio Productions HEmpstead 8254 

Patrick M.chael Cunning Hl.lside 5915 

Decca Recording Division HOilywocd 5191 

Eccles Disc Recordings Hillside 8351 

Llectro-Vox Recording Studios GLadstone 2189 

Grace Gibson Hllside 2030 

Hispano B.oadcasting Co Michigan 4433 

Hollywood Music Recording Studios. CRestview 6-7335 

International Artists, Inc HOIIywood 9718 

International Recording Studio HO.Iywood 7391 

Keystone Broadcasting System, Inc.. .HEmpstead 0460 

C. P. MacGregor Fltzroy 4191 

Haven MacQuarrie CRestview 6-7162 

jack Parker CRanite 7534 

Ralph L. Power MAdison 5617 

Raymond R. Morgan Co H tmpstead 4 1 94 

Music City Glenn Wallichs HOIIywood 8211 

Music Corporation ot America.. BKadshaw 2-3211 

NBC Radio-Recording Division HOIIywood 6161 

Radio Producers of Hollywood HOIIywood 6506 

Radio Recorders. Inc HJI.ywood 39i 7 

James L. Saphier HOIIywood 721 1 

Radio Transcriptions Co. of America. .HO.Iywood 6928 

RCA Manufacturing Co Hillside 5171 

Rec-Art Studios PRospect 9232 

Edward Sloman Productions CRestview 1-2242 

Standard Radio. Inc HIilside 0183 

World Broadcasting System HOIIywood 6321 



102 



Radio Artists Agencies 

American Federation of Radio Artists. ..Hillside 5121 

Berg-Allenberg CRestview 6-3131 

M/rt B:um Associates CRestview 6-7071 

Consolidated Radio Service Gladstone 1929 

Eveiett N. Crosby, Ltd CRestview 1-1171 

Ken Dolan & Co CRestview 1-9185 

Margaret Ettinger Hillside 2141 

Feldman- Blum CRestview 1 -5222 

Tom Fizdaie, Inc Hollywood 7363 

Earle Ferris Associates HOllywood 71 1 1 

George Frank, Inc Hillside 3188 

General Amusement Corp CRestview 1-8101 

Nat Goldstone CRestview 6-1071 

George Gruskin CRestview 1-6161 

Mitchall Hamilburg BRightcn 0-4546 

Hayward-Dsverich, Inc CRestview 1-5151 

M. C. Levee Gladstone 3115 

A. Cr S. Lyons, Inc CRestview 1-6131 

Morris Agency, Wil.iam CRestview 1-6 61 

MCA Artists. Ltd Crestview 6-2001 

National Concert & Artists Corp.. .CRestview 1-7121 

Orsatti Agcy CRestview 6-1008 

Art Rush CRestview 1-2165 

Salkow Agcy CRestview 1 -9134 

James Saphier HOllywood 721 1 

Myron Selznick & Co., Inc CRestview 1-9171 

Edward Sherman Agcy CRestview 5-0186 



Publications 

Broadcasting & Broadcast 
Advertising Gladstone 7353 

RADIO DAILY ...GRanite 6607 

Radio Life HEmpstead 2025 

Variety Hollywood 1 141 



Air Lines 

American Airlines TRinity 7251 

Grand Central Air Terminal CHapman 5-1222 

Los Angeles Municipal Airport ORchard 7-6171 

Pan American Airways Michigan 2121 

TWA Michigan 8881 

Union Air Terminal STanley 7-2161 

United Air Lines MAdison 12J2 

Western Air Lines TUcker 1551 



Sport Arenas 

American Legion 

(Stadium-Hollywood) HOllywood 2951 

Los Angeles Coliseum Richmond 6391 

Gilmore Stadium WHitney 1163 



Railway Terminals 

Santa Fe MUtual 01 1 1 

Southern Pacific Michigan 6161 

Union Pacific TRinity 9211 



Hotels 

Ambassador Hotel DRexel 7011 

Beverly Hills Hotel CRestview 1 -8131 

Beverly-Wilshire Hotel CRestview 6-71 1 1 

Biltmore Hotel Michigan 1011 

Christie Hotel HOllywood 2241 

Garden of Allah Hotel HOllywood 3581 

Hollywood Hotel HEmpstead 4181 

Hollywood Knickerbocker Gladstone 3171 

Hollywood Plaza Hotel Gladstone 1131 

Ravenswood Apt. Hotel HOllywood 5391 

Roosevelt Hotel HO.Iywood 2442 

The Town House . Exposition 1234 



IMPORT.^NT RADIO AND GOVERN- 
MENT TELEPHONE NUMBERS IN 

Washington^ D. C 



Federal Departments and 

White House .. Aflf^WCtCS . . .NAtionai 1414 

State Department REpublic 5600 

Treasury Department NAtional 6400 

War Department REpublic 6700 

Justice Department REpublic 8200 

Post Office Department District 5360 

Navy Department. • • REpublic 7400 

Interior Department 

(Office of Education) REpublic 1820 

Agriculture Department REpublic 4142 

Commerce Department District 2200 

Labor Department EXecutive 2420 

Federal Trade Commission Executive 6800 

FEDERAL COMMUNCATIONS 

COMMISSION Executive 3620 

Selective Service Beard , . REpublic 5500 

War Manpower Commission EXecutive 4660 

War Production Board REpublic 7500 

War Labor Board REpublic 7500 

War Savings Staff, Radio Section EXecutive 6400 

Board of Economic Warfare EXecutive 7030 

Securities & Exchange Commission District 3633 

National Labor Relations Board NAtional 9716 

Wage & Hour Aiministration EXecutive 2420 

Social Security Board REpublic 6500 

Supreme Court of the U.S EXecutive 1640 

D. C. Court of Appeals. REpublic 3811 

Coordinator of Inter-American Affairs. .REpublic 7500 

U. S. District Court (for D. C.) District 2854 

Capitol (Senate and House) NAtional 3120 

Radio Script & Transcription Exchange. 

Extension 2225, REpublic 1820 

Bureau of Census District 2700 

Office of Censorship, (J. E. Fetzer) .. .EXecutive 3£00 

Office of Emergency Management REpublic 7500 

Office of Civilian Defense REpublic 7500 

Office of Price Administration REoublic 7500 

Office of War Information REpublic 7500 

^on'Governmentul 

American Red Cross REpublic 8300 

Clear Channel Group REoublic 3306 

FM Broadcasters, Inc NAtional 1199 

National Association of Broadcasters. . .NAtional 2080 

National Press Club REpublic 2500 

Radio Correspondents' Galleries NAtional 3120 

RADIO DAILY TAylor 0882 

Radio Manufacturers' Association NAtional 4901 

Radio Stations 

WINX REpublic 8000 

W >SV MEtrooolitan 3200 

WMAL NAtional 5400 

WOL MEtropolitan 0010 

WRC REpublic 4000 

WWDC NAtional 7203 

Hotels 

Carleton Hotel MEtropolitan 2626 

Mayflower Hotel District 3000 

Raleigh Hotel NAtional 3810 

Shoreham Hotel ADams 0700 

Wardman Park Hotel COIumbia 2000 

Willard Hotel NAtional 4420 

/Veti5« Services 

Associated Press District 1500 

International News Service NAtional 1733 

Transradio Press NAtional 1178 

United Press EXecutive 3430 

Railway Terminals 

Baltimore & Ohio R. R EXecutive 0770 

Pennsylvania R. R EXecutive 6600 

Union Station EXecutive 7900 



103 







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104 



IMPORTANT RADIO 

Telephone Numbers 
CHICAGO 



m 



Radio Stations 

KSTP (Chicago office) SUrerior 8659 

WAAF RANIolph 1932 

WAIT FRAnklin 0560 

WBBM WHIrehall 6000 

WCAU (Chicago office) SUPerior 5072 

WCBD SEEiy 8066 

WCFL superior 5300 

WCRW LINcoln 2188 

W£DC CRA/viord 4,0J 

WENR DELaware 1900 

WGtS SEEly S066 

WU superior 0100 

WHFC LAWndale 8228 

WHN (Chicago office) "JAM ^o'oh '^7'^A 

WHIP DEArborn 8600 

WIND (Chicago office) SI Ate 4176 

WJJD STAte 5465 

WLS MONroe 9700 

WLW (Chicago office) STAte 0366 

WMAQ superior 8300 

WMBI Michigan 1570 

WMCA (Chicago office) SUPerior 5072 

WOR (Chicago office) SUPerior 51 iO 

WSBC SPFly 8066 

W51C STAte 1357 

I^iational JMetworhs 

Blue Network Co .DELaware 1900 

Columbia Broadcasting System Wnh-hall 60')0 

Keystone Broadcasting System STate 4590 

Mutual Broadcasting System WHItehall 5060 

National Broadcasting Co SUPerior 8300 

Station Representatives 

John Blair & Co SUPerior 8659 

The Branham Co CENtral 5726 

Burn-Smith Co CENtral 4290 

Capper Publications CFNtral 5977 

Cox Gr Tanr FRA iklin 2095 

The Foreman Co Delaware 1 869 

Forjoe Co RANdoIph 6225 

F'ee Cr Meters FRA^Hin 6^73 

Headlcy-Reed Co FRAnklin 4686 

George P. Hollingbery STAte 2893 

Hal Holman Co RANdoIph 6225 

The Katz Agency CENtral 4238 

Joseoh Hofshev MrCillvra SUPerior 3444 

J. P. McKinney & Sen Superior 9366 

National Broadcasting Co SUPerior 8300 

John E. Pearson Co FRAnklin 2359 

John H. Perry Associates HARrison 8035 

Edward Petry & Co D'^Laware 8600 

Radio SVes WHItehill 6000 

Radio Advertising Corp CTNtral 1743 

William C. Rambeau Co ANDover 5566 

Paul H. Raymer Co SUPerior 4473 

Reynolds-Fitzgerald, Inc STAte 4294 

Sears Cr Ayer SUPerior 8177 

Spot Sales, Inc FRAnklin 8520 

The Wa:ker Co STAfe 5262 

Weed & Co RAN^oloh 7730 

Howard H. Wilson Co CENtral 8744 

Advertising Agencies 

Aubrey. Moore Wallace Inc RANdoIph 0330 

N. W. Ayer & Son. Inc RANdoIph 3456 

Batten. Barton. Durstine & 

Osborn, Inc SUPerior 9200 

Dancer-Fitzgsrald-Sample DEAborn 0900 



Buchanan & Co DELaware 5522 

Leo Burnett Co CENtral 5959 

Campbell-Ewald Co CENtral 1946 

The Caples Co SUPerior 6016 

Critchfield & Co SUPerior 3061 

Doremus & Co CENtral 9132 

Sherman K. Ellis & Co HARrison 8612 

Erwin. Wasey & Co.. Ltd RANdoIph 4952 

Albert Frank-Cuenther Law, Inc DEArborn 8910 

Foote, Cone Cr Belding SUPerior 48C0 

Coodkind, Joice & Morgan SUPerior 6747 

Grant Advertising, Inc SUPerior 9052 

Hsnri. Hurst Cr McDonald. Inc SUPerior 3000 

H. W. Kastor Advertising Co., Inc CENtral 5331 

W. E. Long Co RANdoIph 4605 

M3cFarland, Aveyard Cr Co RANdoIph 9360 

Maxon, Inc DELaware 3536 

McCann-Erickson. Inc WEBstcr 3701 

McJunkin Advertising Co STAte 5060 

C. L. Miller Co CENtral 1640 

Mtche l-Faust A-^vertis'ng Co STAte 66^0 

Naedham, Louis, Cr Brorby STAte 5151 

Presba, Fellers Cr Presba CENtral 7683 

L. W. Ra-nsey Co FRAnklin 81 55 

Roche. WMiams Cr Cunnyngham HARrison 8490 

Ruthrauff Cr Ryan. Inc FRAnklin 0485 

Schwimmer Cr Scott DEArborn 1815 

Russell M. Seeds Co DELaware 1045 

Sherman Cr Marquette. Inc D^'Laware 8000 

J. Walter Thompson Co SUPerior 0303 

Wade Advertising Agency STAte 7369 

Wsston-Barnett WHItehall 7725 

Young & Rubicam, Inc CENtral 9389 

Program Producers and 

Transcription and Recording 

Companies 

Chicago Recording Co CENtral 5275 

Columbia Recording Corp WHItehall 6000 

D3CC3 Records Inc D-Laware 8300 

Fsfelle LiitT Artists Bureau HAR'5<;on 3435 

William Mcrris Agency, Inc STAte 3632 

M"«:ic C'^rporation of America D'"L=^warc 1100 

NBC Radio Recording Division SUPerior 8300 

la-es Parks Co CENtral 7CR0 

RCA Manufacturing Co WHItehall 4600 

Radio Recording Studios EDCewater 6461 

Standard Radio. Inc STAte 31 "^3 

C^rl Wester Cr Co RANdoIph 6922 

World Broadcasting System SUPerior 9114 

jyiews Agencies and 
Associations 

Associated Press STAte 7700 

International News Service ANDover 1234 

RADIO DAILY OAKIand 4545 

Press Association. Inc STAte 4581 

Transradio T ress Service STAfe 8091 

United Press RANdoIph 3666 

Organizations and Unions 

American Federation of Musicians STAte 0063 

American Federation of Radio Artists. . .SUPerior 6517 

Ascap STAte 8289 

Association For Education By Radio. ... DEArborn 7801 
Radio Council DEArborn 7801 



105 




^''THE LITTLE MANAGER 



BILL BURTON 



DAVID E 



106 




:>F BIG PEOPLE'' 

3ULD, Associate . 1270— 6fh avenue, new york city 



107 







HELEN 




\s^"THE LITTLE MANAGER OF BIG PEOPLE' 

i^% BILL BURTON . david e. gould, assocIou . ,m-c,. . 



fl. 8 S. LYOnS inc 



1/ VianaaerA 

4 

^Ujl5 tin aulsked 
^Jtrtistd 

RADIO • STAGE • SCREEN • TELEVISION 



\ucer6 



[-"^rodi 
of 
(complete r^aaio J-^roarcLVviS 
for 

ADVERTISING AGENCIES AND THEIR CLIENTS 



CALIFORNIA 
NEW YORK 356 North Camden Drive 

515 Madison Ave. Beveriy Hills 

PLaza 3-5181 Crestview 1-6131 



108 



riRffiD FORCES RADIO SERVICE 



By Lt. Col. Thomas A. H. Lewis 

Commanding APRS 



CTRETCHING across the world is an 
American radio network which out- 
rivals the dreams of those who foresaw 
great broadcasting networks c: ossing and 
recrossing America. It belongs to the 
United States, and is operated by the 
Armed Forces Radio Service for the 
benefit of men and women in every branch 
of the armed forces and for their Allies. 
The AFRS is a Section of the Morale 
Services Division of the Army. 

It was in May, 1942, that I was asked 
to set up the AFRS. Army officials rec- 
ognized the need for radio, they knew 
that through its use it would be possible 
to educate, inform and orient men over- 
seas by means of special events, news 
and entertainment. They knew, too, that 
radio would link men in Alaska, or Aus- 
tralia — on the high seas, beachheads or in 
jungles — with the homes for which they 
were fighting. 

The initial production of the Armed 
Forces Radio Service was "Mail Call," 
a morale-building half hour which 
brought famed performers to the micro- 
phone to sing and gag in the best Ameri- 
can manner, and in quick succession other 
shows were added until, today, — the 
AFRS is sending out 42 hours a week, — 
exclusive of news, and such special events 
as a Rose Bowl game, or a Christmas 
greeting from the President of the United 
States. 

Highly Skilled Aides 

But it was not just a matter of gather- 
ing together a group of skilled highly 
successful officers and enlisted men cap- 
able of producing big time radio. As the 
commanding officer of the AFRS I was 
able, through Army channels, to obtain 
the services of such men as Major True 
Boardman, Major Mann Holliner, Cap- 
tain Tom McKniR:ht, — also Sergeants Jer- 
ry Lawrence, Bill Danch, and Richa: d 
Hall, Corporal Bob Welch and Private 
First Class Bill Morrow, — men who had 
helped write or produce shows for Bob 
Hope, Jack Benny, Fibber McGee and 



Molly, Silver Theatre — and the othei 
"top" broadcasts. 

The services of Major Meredith Willson 
were obtained to head the Music Section, 
while Major Irving Fogel, and Captains 
Carter Hermann and Martin Work under- 
took the more technical problems or tran- 
scription and distribution. 

Too, through the Hollywood Victory 
Committee it was possible to ask for the 
gratis services of the greatest stars in 
the radio, motion pictures and theatre 
world. Bob Hope said — "Sure, any time," 
Crosby echoed that sentiment, Judy Gar- 
land and Dinah Shore, Fibbe^ McGee and 
Molly, Kay Kyser, Ginny Simms, Lena 
Home, Carmen Miranda, Rochester and 
Charlie McCarthy — the list of talent in- 
cludes everybody — or so close to every- 
body that the few who haven't been 
anxious to do their share aren't missed. 
The name bands, all of them, have been 
willing to throw their stuff into the 
groove any time, and men and women 
f : om the concert and opera field, Iturbi, 
Menuhin, John Charles Thomas and the 
rest, have spent hours recording mate- 
rial that could be retranscribed for such 
shows as "Great Music," or perhaps 
"Music for Sunday." 

"Denatured" Commercicds 

In addition to the 14 hours of specially 
produced Army shows the Armed Fo: ces 
Radio Service releases 28 hours of "de- 
natured" commercial shows chosen from 
the country's top-ranking broadcasts. The 
best radio entertainment in the world is 
produced by American commercial radio, 
and listening to the same type of show 
they herrd when they lived on Main 
Street supplies men overseas with a tie 
that keeps them always conscious of the 
home and home land for which they are 
fighting. These de-commercialized pro- 
grams are a gracious contribution from 
sponsors who allowed the advertising to 
be cut and the show retranscribed, also 
from the writer, musicians and players. 

So much for the 106 p: ograms that go 



tV ^ tSt Radio On To Victory ^ -^ 



109 



overseas each week. The specially writ- 
ten AFRS shows subtly educate, inform 
and orient; the de-commercialized help 
build morale, — but all of them entertain. 
Those who command the Armed Forces 
Radio Service are well aware that radio 
has to be entertaining — or men either 
swing the dial to something else or snap 
it off. 

Music Libraries Shipped 
Another service which has been devel- 
oped by the Program Section of the 
AFRS is the basic music library which 
is shipped to each station, and to which 
new recordings are added each month. 
There is also a script service, and this, 
with the music library as a background, 
allows men overseas to build their own 
local shows. 

The building of suitable AFRS pro- 
grams was not "easy," but it was simple 
when compared with the problem of dis- 
tribution. 

The first channel considered was short- 
wave, and it was realized at once, that 
all programs would have to be tran- 
scribed. 

The very first casual survey showed 
that facilities for producing AFRS t: an- 
scriptions were inadequate. The industry 
was concentrated in three cities, and 
pretty much limited to spot recordings, 
and an occasional recorded commercial 
series, generally supplementing a "live" 
program produced by a major advertiser 
on a network. An order of one or two 
thousand transcriptions was "very big," 
yet it was visioned, at once, that the 
AFRS might be sending twenty or thirty 
thousand transcriptions a month. 
Production Up 500 Per Cent 
But in spite of the fact that there were 
not enough materials, and that manpower 
for the job was lacking, the industry set 
to work, and between January and De- 
cember, 1943, the number of radio tran- 
scriptions produced by the AFRS in- 
creased 500 per cent. Last year, 218,557 
transcriptions were manufactured, and 
distributed to over 300 outlets in 47 coun- 
tries. 

In the beginning these transcriptions 
were sent to men overseas by means of 
short-wave, but it soon became apparent 
that this would not reach all service 
men and women. Too, when the AFRS 
was first started, there were no regular 
"time blocks" available. Since then, 
starting in December, 1943, the Armed 
Forces Radio Service has been granted 
regular short-wave time blocks, and is 
broadcasting on regular schedule, so that 
men in specific areas can look forward to 
hearing programs at specific times. This 
service not only beams the 42 hours of 
AFRS transcribed programs, but voices 



Army news at regular times, also sport- 
casts and special events. 

Int'l ET "Network" 

Side by side with short-wave the AFRS 
has developed an international transcrip- 
tion "network" made up of local radio 
stations. Negotiations were concluded 
for the use of time on 59 foreign govern- 
ment and commercial stations located, 
among other places, in Australia, New 
Zealand, Alaska, the Middle East, China, 
India and South Africa. Too, because 
the need for them was so apparent, the 
AFRS secured the approval and the 
funds necessary to erect American Expe- 
ditionary Stations overseas. In March, 
1943, a thousand watt transmitter went 
into operation in Casablanca, and shortly 
after stations were installed in Northern 
Africa, then Sicily, and, six days after its 
captue, in Naples. From this start the 
American Expeditionary Stations have 
spread across the world. Some are small, 
of the 50 watt variety, and there is one 
of 5,000 watts. The 50 watt transmitters 
are portable, can be packed into five suit 
cases, and moved up with the troops. 

Still another type of AFRS installation 
is the "sound systems" which have been 
placed at isolated posts where men are 
on duty. These "sound installations" are 
wired units with turntables and sound 
outlets. 

In order to facilitate the shipping of 
the weekly 42 hours of recordings, over- 
seas stations have been arranged in cir- 
cuits, of from three to five stations. A 
week is allowed for the playing of the 
records, a week for them to travel via 
air to the next. When the circuit is com- 
pleted the records are either kept as a 
backlog, or given to the Navy for use on 
submarines or surface ships. 

Steady Progress 

The progress of the Armed Forces 
Radio Service has been steady. At this 
time, 37,400 transcriptions are being 
broadcast each month over 67 American 
Expeditionary Stations; 140 foreign gov- 
ernment and commercial stations; 121 
sound systems, and on troop transports 
and hospital ships. Exclusive of the 515 
hours of shortwave broadcasting, the 
AFRS overseas radio schedule totals 
nearly 2,500 broadcast hours each week. 

What the broadcasts sent out by the 
AFRS mean to men and women overseas 
can be imagined. To a fellow who has 
spent months guarding an outpost in the 
South Seas, Iceland or Africa a cheery 
greeting from a favorite comedian, a song 
hit direct from Broadway, or the beating 
rhythm of a hot band, mean a tie with 
the home to which he hopes soon to 
return. 



no 




'Horseshoe nails' 



Benjamin Franklin drew lightning from heaven down 
a kite-string. Ko cl:o v/rctc ccmmcn ccnce. 

He or.ce wrote (:n Poor Ricl-.crd's Almcnac) a jingle, 
which ran, somewhat prophetically, as follows: 



For wonf of a nail the shoe was lost, 
For want of a shoe the horse was lost, 
For want of a horse the rider was lost, 
For want of a rider the battle was lost, 
For want of a battle the kingdom was /os^ — 
And all for the want of a horseshoe nail. 



1944 



Victories are made only by battles. 

Battles are made only by soldiers and sailors with food and equipment. 

Food and equipment are produced only by men and women civilians 
with a common understanding of the fact that neither victories nor 
battles can be won without food and equipment for the soldiers and 
sailors, and a fixed and uniform loyalty to those men. 

That common loyalty is made up wholly of individuals who accept and 
pursue ideas. 

Ideas are most swiftly, widely and penetratingly dispensed by radio 
(or lightning from heaven) 



and....: 






Since December/, 1941, when it became appar- 
ent that we might not even survive, let alone win a 
victory, radio has broadcast those ideas, in the 
following tempo: 

In the first two years of war (December 7, 1941 
to December 7, 1943) a single American radio network 
(CBS) broadcast the following "horseshoe nails/' 



OF WAR PROGRAMS 14,759: 

of these 8,404 were volunteered by the American 
business enterprises who advertise their goods and 
services on the CBS air, and 6,355 were volunteered 
by the network itself. 



OF WAR ANNOUNCEMENTS 6,4io: 

of these 1,699 were volunteered by the network, and 
4,711 were broadcast on the time and at the whole 
expense of CBS advertisers. 



OF WAR NEWS BROADCASTS 11,053: 

of these, 6,2 1 2 were the objective public-information 
service of the network, and 4,841 were equally objec- 
tive CBS News originations sponsored by advertisers. 



THE TOTAL of thisCBS War Broadcasting is pretty 
formidable. It adds up to 5,699 hours. It adds up to 
41% of the total of network operating hours. The 
whole dollar-and-manpower cost of this effort was a 
voluntary contribution by American industry through 
CBS to the single major objective that lies still before 
us all. 

Through 1944 this tempo will not 
bo relaxed. 

And whenever peace comes, 
there will be plenty of new horseshoe 
nails for tho plowhorse, as there have 
been for the charger. 




AND THESE ARE THE STATIONS THAT DROVE THE NAILS: 



WADC Akron, Ohio 

WGPC Albany, Go. 

WOKO Albany, N.Y. 

KGGM . Albuquerque, N.M. 

WAIM Anderson, S.C. 

WWNC Ashcville, N.C. 

WGST Atlanta, Go. 

WBAB. .Atlantic City, N.J. 

I^RDW Augusta, Ga. 
^BBC Austin, Tex. 
^VCAO Baltimore, Md. 
HaBI Bangor, Me. 
■fJLS Beckley, W. Va. 
BnBF . . Binghamton, N. Y. 
^API. . . Birmingham, Ala. 

WEE! Boston, Moss. 

WKBW Buffalo, N.Y. 

WCAX Burlington, Vt. 

I y MX. Cedar Rapids, Iowa 
IBrDWS . . . Champaign, ill. 

^CSC Charleston, S.C. 

WCHS . Charleston, W. Vo. 

WBT Charlotte, N.C. 

WOOD ChaHanooga,Tenn. 

, Chicago, III. 

..Cincinnati, Ohio 

iAR. . . Cleveland, Ohio 

rOR • Colorado Springs, Colo. 

, . . Columbus, Go. 

^BNS Columbus, Ohio 

KEYS . . Corpus Christi,Tex 

KRLD Dallas, Tex. 

>AN Danville,lll. 

no Dayton, Ohio 

WSOY Decatur, III. 

KLZ Denver, Colo. 

KRNT. . .Des Moines, Iowa 

WJR Detroit, Mich. 

WCED Du Bois,Pa. 

KDAL Duluth,Minn. 

WDNC Durham, N. C. 

KROD El Pose, Tex. 

WERC Erie, Pa. 

WEOA. . . . Evansvllle, Ind. 
WMMN. .Fairmont, W.Va. 

WAAC Fort Myers, Fla. 

WFMD .... Frederick, Md. 
KARM Fr«sno,Cal. 




KILO. . .Grand Forks, N.D. 
KFBB. . .Great Falls, Mont. 
WTAQ. . .Green Bay, Wise. 
WBIG. . .Greensboro, N.C. 

KGBS Hariingen, Tex. 

WHP Harrisburg, Pa. 

WDRC Hartford, Conn. 

KHBC Hilo 

KGMB Honolulu 

WHOP. . Hopkinsville, Ky. 

KTRH Houston, Tex. 

WFBM. .Indianapolis, Ind. 

WHCU Ithaca, N.Y. 

WMBR . .Jacksonville, Fla. 

WKZO . Kalamazoo-Grand 

Rapids, Mich. 

KMBC Kansas City, Mo. 

WKNE Keene, N.H. 

KNOX . . . Knoxville,Tenn. 
WLAW. . .Lawrence, Mass. 

KFAB Lincoln, Neb. 

KLRA Little Rock, Ark. 

KNX Los Angeles, Cal. 

WHAS Louisville, Ky. 

WMAZ Macon, Go. 

KGLO. . .Mason City, Iowa 
WREC .... Memphis, Tenn. 

WCOC Meridian, Miss. 

WQAM Miami, Flo. 

WISN . . Milwaukee, Wise. 

WCCO Minneopolis- 

St. Paul, Minn. 

KGVO Missoula, Mont. 

CKAC . . Montreal, Quebec 
WCOV . Montgomery, Ala. 

V/LBC Muncie,ind. 

WLAC Nashville, Tenn. 

WWL. . .New Orleans, La. 

WABC New York, N.Y. 

KOMA. Oklahoma City, O. 

KOIL Omaha, Neb. 

WDBO Orlando, Flo. 

WPAD Paducah, Ky. 

WPAR . Parkersburg, W.Vo 

WMBD Peoria, III. 

WCAU . . Philadelphia, Pa. 

KOY Phoenix, Ariz. 

WJAS Pittsburgh, Po. 



WGAN Portland, Me. 

KOIN Portland, Ore. 

WPRO . . . Providence, R. I. 

WTAD Quincy, III. 

WRVA Richmond, Vo. 

WDBJ Roanoke, Va. 

WHEC. . . . Rochester, N.Y. 
KROY. . . Sacramento, Cat. 
WFOY.St. Augustine, Fla. 

KMOX St. Louis, Mo. 

KSL. . Salt Lake City, Utah 
KTSA. . . .San Antonio,Tex. 
KQW. .Son Francisco, Col. 

WKAQ Sort Juan 

KVSF Sonta Fe, N.M. 

WSPB Sarasota, Flo. 

WTOC Savannah, Go. 

WGBI Scranton,Pa. 

KIRO Seattle, Wash. 

KWKH Shreveport,Lea. 

WSBT South Bend, Ind. 

WSPA. . Spartanburg, S. C. 

KFPY Spokane, Wash. 

WTAX .... Springfield, III. 
WMAS . Springfield, Mass. 

KGDM Stockton, Cal. 

WFBL Syracuse, N.Y. 

WDAE Tampa, Fla. 

WIBW Topeka, Kan. 

CFRB Toronto, Ont. 

KTUC Tucson, Ariz. 

KTUL Tulsa, Okla. 

WMBS Uniontown, Po. 

WIBX Utica,N.Y. 

WTOP . . Washington, D. C. 
WBRY. . Waterbury, Conn. 
WWNY . . Wotertown, N.Y. 
WJNO Wtst Palm Booch, Flo. 
WKWK. .Wheeling, W.Vo. 

KFH Wichito,Kan. 

KWFT . . Wichita Falls, Tex. 
WTAG . . . Worcester, Mass. 

WNAX Yankton, S.D. 

WKBN . Youngstown, Ohio 



This is CBS . . . tlie Columbia Broadcasting System 







THE BUSinESS SIDE 

of 

RHDIO 



Agency and Sponsor Network Billings 

Station Representatives 

News Services 

Research Firms 

Advertising Agencies 

Federal Communications Commission 

Radio Publications and Editors 

(/. S. Census Data 



• ••********* 

115 



<»v<*';is ' 











NATIONAL CONCERT AND ARTISTS CORPORATION 

711 FIFTH AVENUE. NEW YORK 22. N. Y. • PLaza 3-0820 



ALFRED H. MORTON. President • DANIEL S. TUTHILL. V» 



Merchandise Mart 



HOLLYWOOD 
Sunset at Doheny 



SAN FRANCISCO 
n Sutter Street 



116 



THE BUSinESS SIDE OF RHDIO 



By M. H. Shapiro 

Managing Editor, RADIO DAILY 



A S an industry among industries, broad- 
casting during 1943, continued in 
the rare category of contributing every 
possible effort to winn'ng the war, yet 
managing to c?rry on its own business 
pretty much as usual. In fact, the "usual" 
is somewhat of an understatement, since 
gross billings of both network and spot 
business showed an over-all increase of 
approximately 21 per cent. It :s to be 
expected that actual net profit will not be 
higher :n many cases, due to increased 
Federal taxes. 

Of the major networks, it was inevi- 
table that the Blue and Mutual show 
particularly strong upturn in the gross 
revenue; both had an influx of new blood 
and capital and they had more choice 
time situations available. Thus the Blue 
ended the year with a gross bill'ng of 
$24,869,948,' comparing with $15,782,943 
for 1942. Food and Food Beverages led 
the industry groups in point of expendi- 
tures. Mutual gross billings were set 
down as $13,841,608, a 43.6 per cent in- 
crease over 1942. Religion accounts ex- 
ceeded that of any other group of clients. 

CBS gross revenue for 1943 was $57,- 
951,744, comparing with $45,593,125 in 
1942. Drug and Toilet Goods headed the 
industry classifi?ation in point of expen- 
ditures. Th's rll-time high for a single 
network's 12-month b llings, exceeds the 
combined total of three major networks 
in operation a decade ago. NBC, while 
adhering to its policy of not making 
public its billings, does admit to a 15 per 
cent increase in bus'ness, which would 
indicate a gross during 1943 of approxi- 
mately $54^000,000. This gives the four 
national networks gross b'llings of $150,- 
663,300. All of which was achieved by 
dilligent appl'cFtion to acquiring clients 
new to radio and promoting institutional 
advertising from others now engaged 
wholly or in part in war work. 
Regional and Spot 

Regional networks showed strong gains 
in every part of the country, averag'ng a 
15 per cent gain in most cases. Spot busi- 
ness was unusually heflthy; only a few 
local places failed to show financial 
betterment. Choice spots were at a pre- 
mium in desirable markets and an im- 
portant spurt in motion picture advertis- 

• •**•• 



ing was noticeably felt throughout the 
country. We now hear full 15-minute 
newsspots sponsored by leading movie 
firms at 11 p.m., and some have been 
forced to take the midnight five-minute 
new periods. This is just one illustration. 

Luxury commodity buy'ng and the 
drive into secondrry markets by many 
accounts further bolstered spot business 
all along the line. Non-national network 
and local business is estimated to have 
grossed several millions of dollars more 
than the national network gros, which is 
usually expected. This st 11 gives the 
entire industry a net time sale well over 
the $230,000,000 mark. 

Wartime Problems 

Radio has its wartime problems, plenty 
of them, but whether contingent on 
advertising or market situation, labor 
unions or the general manpower short- 
age, the trend was always forward. Spot 
was seriously threatened for some fme 
by the demands of the AFM and while 
not settled in some quarters, the dispute 
failed to deter the spot business upward 
curve. Syndicated sales of material made 
prior to the recording ban continued at 
a strong pace. With or without tran- 
scr'bed music, this field flourished. Radio 
continued to adjust itself to every prob- 
lem. 

FCC's new chain rules and regulations 
went into effect, causing some dislocation 
in many quarters and possibly relief in 
some, yet it appears that the dislocat'ons 
offset that of the ''relief." Broadcasting 
industry, unlike other great wheels in 
the life of the everyday American, was 
fortunate in not having to "convert" to 
the war effort. It was already back'ng 
the national defense move to the hilt. It 
will have no postwar conversion period 
to look forward to, at least not of its 
own, but possibly being a party to those 
that may come from without. 

However, the forward march of the 
gross during warfme is healthy and 
there is no reason to believe that a sud- 
den cessation of hostilities will cause any 
upheaval in the industry. As, for instance, 
brand names being kept alive now will 
obviously need adve: tising when the 
brands in question have returned to the 
shelves. 




118 



AGENCY AND SPONSOR 
NETWORK GROSS BILLINGS 



Blue Network Co. 
1943 Agency Gross Billings 



D'Arcy Advertising Co $ 3,535,412 

Maxon, Inc 2,486,878 

J. Walter Thompson Co 1,743,809 

Compton Advertising, Inc 1,639,360 

Ruthrauff & Ryan 1,548,950 

Wade Advertising Co 1,533,202 

Blackett-Sample-Hummert 1,293,664 

Knox-Reeves 923,075 

Young & Rubicam 922,354 

Kenyon & Eckhardt 818,034 

Rcche, Williams & Cunnyngham. . . . 784,744 

Sherman & Marquette, Inc 748,062 

Lennen & Jklitchell, Inc 680,867 

Walker & Downing 551,660 

Warwick & Legler, Inc 530.224 

Aubrey, Moore & Wallace, Inc 467,004 

Ted Bates, Inc 393,291 

Duane Jones Co 381,374 

Pedlar & Ryan, Inc 355,379 

Small & Seiffer, Inc 324,645 

J. William Sheets 311,702 

Wm. H. Weintraub & Co., Ino 294.252 

Crrtchfield & Co 279,127 

Donohue & Coe 242,281 

Raymond Spector Co 213,7':0 

Henri Hurst & McDonald 181,356 

Buchanan & Co 165.806 

Foote, Cone & Belding 165,474 

L. W. Ramsey Co 158,016 

MacFarland Aveyard & Co 126,237 

Batten, Barton, Durstine & Osbom . . 124,980 

Gl'cksman Advertising Co., Inc 117,236 

Emil Mogul Co 116,465 

William Esty & Co 107,376 

Pacific National Advertising Co 79,307 

Advertising & Sales Council, Inc 69,980 

Addison Lewis Assoc 66,768 

Direct 58,912 

Tracy-Locke Co. of Texas 58,867 

Sayre M. Ramsdell Assoc 50.076 

Campbell-M'thun, Inc 25.543 

Arthur Kudner, Inc 21,266 

Raymond R. Morgan Co 18,891 

U. S. Advertising Corp 18,700 

Calkins & Holden 16,854 

MacWilkins Cole 16,184 

Glasser Gailey & Co 13.921 

Keeling & Co 13,716 

Barton A. Stebbins 12,528 

Geyer, Cornell & Newell 7,740 

Smith & Drum 6,327 

Smith & Bull 5,623 

The Clements Co 5,472 

Bronson, West Advtg. Co 5,394 

McJunkin Advertising Co 5,391 

Buchen Co 5,323 

Horton- Noyes 4,953 

Hugo Wagenseil & Assoc 4,46.5 

A. W. Lewin Co 4,017 

Long Advertising Co 2,736 

Little & Co 2,609 

Mayers Co 2,223 

G. M. Basford Co 96 



Columbia Broadcasting System 
1943 Agency Gross Billings 



Total 



$24,869,948 



Young & Rubicam $ 6,435,374 

J. Walter Thompson Co 4,971,841 

Blackett-Sample-Hummert 4,968,438 

Ruthrauff & Ryan, Inc 4,882,444 

Compton Advertising Co 3,009,680 

The Blow Co., Inc 2,283,876 

William Esty & Co., Inc 2,262,210 

Foote, Cone & Belding 2,191,153 

Arthur Meyerhoff & Co 2,027,945 

Benton & Bowles, Inc 1,908,002 

Batten, Barton, Durstine & O-Jutrn, 

Inc 1,785,723 

McCann-Erickson, Inc 1,565,330 

Newell-Emmet Co., Inc 1,528,780 

Maxon, Inc 1,379,828 

D'Arcy Advertising Co., Inc 1,313,824 

Ted Bates, Inc 1,275,106 

Campbell-Ewald Co., Inc 1,247,585 

Knox Reeves Advertising, Inc 1,114,666 

Ward Wheelock Co 1,113,774 

Pedlar & Ryan, Inc 997,795 

Gardner Advertising Co 847,175 

Buchanan & Co., Inc 829,930 

C. L. MiUer Co 728,392 

Roche, Williams & Cunnyngham. Inc. 652,873 

Sherman & Marquette, Inc 577,516 

Warwick & Legler, Inc 555,263 

Geyer, Cornell & Newell, Inc 549,965 

Sayre M. Ramsdell Associates 541,568 

Arthur Kudner, Inc 472,512 

Wm. H. Weintraub & Co., Inc 392,445 

N. W. Ayer & Sons, Inc 353,781 

Kenyon & Eckhardt, Inc 340,326 

H. W. Kastor & Sons Adv. Co 283,306 

Raymond R. Morgan Co 252,505 

Cruttenden & Eger 246.397 

Russel M. Seeds Co., Inc 223,669 

Sorensen & Co 211,287 

Henri, Hurst & McDonald, Inc 186,471 

Duane Jones Co 177,064 

Grant Advertising Co 114,703 

Wallace-Ferry-Hanly Co 105,037 

Joseph Katz Co 103,356 

Sherman K. Ellis Co., Inc 89,919 

Schwimmer & Scott 82,999 

Addison Lewis & Associates 75,058 

J. D. Tarcher & Co 70.999 

Paris & Peart 56,313 

Walker & Downing 51,289 

Franklin Bruck Advertising Corp 49,612 

Erw.n-Wasey & Co., Inc 48,849 

Barton A. Stebbins 42,415 

Federal Advertising Agency, Inc 40.316 

Garfield & Guild 40,065 

Brisacher, Davis & Staff 37,209 

Lake-Spiro-Shurman Co 36,.504 

Morse International, Inc 34,882 

Brooks Advertising Agency 31,871 

Ronalds Advertising Agency, Ltd 21,701 

Spitzer & Mills, Ltd 20,544 

Glasser-Gailey & Co 19.673 

Long Advertising Service 17.064 

Clements Co., Inc 16,330 

Milton Weinberg Advertising Co 13,299 

Gilham Advertising Agency 10.920 

W. Earl Bothwell Advertising Agency 9,477 



119 






, li, 



Established 1932 



«m^^ 



l-^^etSonaCized ^i 



^9 

ervice 



-<^®> — 



mma m%. artists corp. 

New York Chicago Hollywood 



120 



Beeson, Taller, Keichart, Inc 7,369 

Little & Co 6,006 

Leo Burnett Co., Inc 5,339 

Armand S. Weill Co., Inc 2,i568 

Pacific National Advertising Agency. 2,282 

Leighton & Nelson 2.046 

Total §57,951,744 



Blue Network Co. 
1943 Sponsor Expenditures 



Mutual Broadcasting System 
1943 Agency Gross Billings 



Erwin, Wasey & Co., Inc $ 2,128,630.85 

R. H. Alber Company 1,566,130.83 

Ivey & Ellington, Inc 1,076.100.18 

Wm. Estey & Co., Inc 997,167.12 

Kenyon & Eckliardt, Inc 798,329.80 

Hixson-O'Donnell Adv., Inc. 672,061.03 

G. C. Hoskin Associates 474,786.30 

Kuthrauff & Ryan, Inc 457,662.43 

Aircasters, Inc 442,7.54.96 

4. Walter Thompson Co 439,352.41 

Blackett-Sample-Hummert 418,427.76 

Maxcn, Inc 416,697.10 

Gotham Advertising Co., Inc 317,475.32 

Leo Burnett Company, Inc 282,125.69 

Wm. H. Weintraub & Co., Inc.... 167.116.0L 

Kel y, Zahrndt & Ke ly 160,254.59 

Bermingham, Castleman & 

Pierce, Inc 147,94 5. .50 

Al Paul Lefton Co. Inc 132,745.38 

Dcnahue & Coe, Inc 123,680.00 

Wallace-Ferry-Hanly Co 118.933.60 

Duane Jones Co 113,087.91 

McJunkin Advertising Co 112,780.87 

H. B. Humphrey Co 100,674.76 

Russel M. Seeds Co. Inc 91,734.00 

Raymond Spector Co. Inc 72,885.30 

Aubrey, Moore & Wallace, Inc. . . . 66,956.40 

Campbell-Mithun, Inc 60,716.40 

Harold Cabot & Co. Inc 54,441.59 

Schwimmer & Scott 53,812.27 

Young & Rublcam, Inc 52,909.02 

L. W. Ramsey Co 49,366.40 

A. W. Lewin Co. Inc 43,557.00 

U. S. Advertising Corp 42,651.32 

Tlie Joseph Katz Company 40,755.00 

Grey Advertising Agency Inc 38,910.00 

Rcche, Williams & Cunnyng- 

ham, Inc 34,440.00 

Walker and Downing 32,140.24 

Sterling Adv. Agency, Inc 30,629.00 

Arthur Kudner, Inc 24,874.58 

Van Sant, Dugdale & Co. Inc. . 24,128.00 

Clements Company, Inc 21,460.00 

Weston-Barnett, Inc 7,954.69 

Calkins & Holden 4,011.75 

Harvey-Massengale Co., Inc. . 3,736.60 

Landsheft, Inc 2,293.33 

Clarence Juneau Agencies. . 1,092.00 

Brcsnick and Solcmont 966.00 

Direct 6,499.50 

Local Cooperatives 1,313,807.21 

Year Total 1943 ?13,841,603.00 



Na'.ionol Broadcasting Co. 

1943 Agency Gross Billings 

Not Available 



Cola-Cola Co $ 3,535,412 

Ford Motor Co 2,355,908 

General MUls, Inc 1,764,726 

Miles Laboratories, Inc 1,533,202 

Socony-Vacuum Oil Co 1,303,784 

Kellogg Co 1,004,750 

Swift & Co 933,538 

American Cigar & Cigarette Co 899,940 

Cummer Products Co 886,471 

Bristol-Myers Co 881,387 

Sun Oil Co 784,744 

Quaker Oats Co 748,062 

Carter Products, Inc 717,936 

Andrew Jergens Co 680,867 

Alaska Pacific Salmon Cc 593,971 

Wander Co 441,393 

Dr. Earle S. Sloan, Inc 392,070 

wniiamson Candy Co 338,430 

D. I. Clark Co 298,574 

Radio Corporation of America 293,118 

Wheeling Steel Co 279,127 

J. B. Williams Co 277,038 

Mail Pouch Tobacco Co 253,086 

Loew's, Inc 242,281 

Serutan Co 213,770 

Dubonnet Corp 196,236 

Hall Bros., Inc 181,356 

Bourjois, Inc 165,474 

F. W. Fitch Co 158,016 

C. L. MueUer Co 148,226 

Texas Co 145,180 

Sherwin-Williams Co 138,154 

H. J. Heinz Co 130,970 

O'Cedar Corp 128,574 

Sweets Co. of America 119,871 

Adam Hat Stores, Inc 117,336 

Trimount Clothing Co 116,465 

Joseph Tetley & Co., Inc 113,277 

Lehn & Fink Products Corp 107,376 

Langendcrf United Bakeries 105,348 

Revlon Products Corp 98,016 

Xorthwefe,tern Yeast Co 96,666 

Cream cf Wheat Corp 91,320 

lisher Flouring Mills 72,980 

O'SuUivan Rubber Co 69,980 

Minneapolis-Honeywell Regula- 
tor Co 66,768 

Dr. Pepper Co 58,867 

Allis-Chalmers Mfg. Co 53,307 

Philco Corp 50,076 

A. S. Boyle Co 44,289 

AcGusticon Div., Dictograph Corp.. . . 42,912 

Standard Oil Co. of California 33,660 

Curtis Publishing Co 29,571 

Benjamin Moore & Co 27,066 

American Dairy Assoc 25,543 

Best Foods, Inc 21,266 

Gillette Safety Razor Co 20.626 

Political 19,623 

Wilson Sporting Gj(,d. Co 18,700 

Stokeley Bros. & Co 16,854 

Neighbors of Woodcraft, Inc 16,184 

Wilson Milk Co 13,716 

Chlorine Solutions, Inc 12,528 

Kerr Glass Mfg. Co 12,051 

Metropolitan Life Insurance Co 10,625 

Anacin Co 10,620 

Austin Studios 9,988 

New York Central Railroad Co 7,740 

Folger Coffee Co 6,840 

Sales Builders, Inc 6,327 

Washington Co-op. Egg & Poultry 

Assoc 6,327 



121 



f 




To American broadcasters, station managers and station personnel: 

For your outstanding success in building America's greatest radio 
audience in 1943— the year when Americans most needed the good- 
fellowship and unifying influence of radio 

For your resourcefulness and co-operation in promoting listener- 
ship through live and recorded courtesy announcements, billboards, 
car and taxi cards, newspaper spotlight advertisements, movie 
trailers, point-of-sale merchandising, dealer letters, direct mail, 
window displays, posters, spectaculars 

For your faithfulness to the finest traditions of radio in show- 
manship and in public service 



TRIBUTE 



We speak for all the following sponsors and programs in extending to you sincere admiration and gratitude 



P. Ballantine & Sous 

Broadway Showtime 

Bank of America 

California, Carry On 

Block Drug Company 

Dentu-Grip 

Announcements and programs 
Gold Medal Capsules 

Announcements and programs 

Bowman Dairy 

Musical Milkwagon 

A. S. Boyle Company 

Breakfast at Sardi's (Participation) 

Fleetwood Lawton 

Newscast 

OK For Release 

Carter Products, Inc. 

Superin — Announcements 

Cole Milling Company 

Omega Flour — Announcements 

Elgin National Watch Company 

Elgin Christmas Show 
Elgin Thanksgiving Day Show 
Man Behind the Gun 
Nero Wolfe 

Fanny Farmer Candy Shops 

Participation and announcements 

Ford Motor Company 

General Cigar Company, Inc. 

White Owl Cigars 



Johns-Manville Corporation 

Bill Henry, News 

Kraft Cheese Co., Inc. 
Kraft Music Hall 

Lamont, Corliss & Co. 

Pond's Cold Cream 

Eleanore King and announcements 

Lever Brothers Company 

Lux Flakes and Lux Toilet Soap 

Lux Radio Theatre 
Vimms — Frank Sinatra Program 

Libby, McNeill and Libby 

Announcements 

P. Lorillard Company 

Old Gold Cigarettes 
Announcements and local programs 
Baseball over Chicago, Washington 

and New York stations 
Bob Crosby and Les Tremayne 
Sammy Kaye's Band and Guests 

The Mentholatum Company, Inc. 

Announcements and programs 

Northern Trust Company 

The Northerners 

Owens-Illinois Glasfe Company 

Broadway Matinee 

The Parker Pen Company 

Quink— News With Ned Calmer 

Penick & Ford Ltd., Inc. 

BrerRabbit Molasses — Participation 



Planters Nut & Chocolate Company 

Planters Peanuts — Local news programs 

Radio Corporation of America 

What's New? 

Safeway Stores, Inc. 
What's Doing, Ladies? 

Standard Brands Incorporated 

Chase & Sanborn Tender Leaf Tea 
Chase & Sanborn Program 
Mary Marlin 

Swift & Company 

All Sweet Margarine (Participations) 
Jewel Shortening — Announcements and 
Breakfast at Sardi's (Participation) 

Ward Baking Company 
Aunt Hannah's Bread 

Programs and announcements 
Tip-Top Bread 

Programs and announcements 

Washington State Apple Commission 

Announcements 

Western Sugar Refinery 

Sea Island Sugar — I Was There 

The J. B. Williams Co. 

Williams Luxury Shaving Cream 
Glider— W. L. Shirer 

Wm. Wrigley Jr. Company 
Doublemint Chewing Gum 
America In the Air 

W. F. Young, Inc. 

Absorbine Jr. — Announcements 



/. WALTER THOMPSON COMPANY 

The I. Walter Thompson Company maintains 18 offices located throughout the world. In North America: New York, Chicago, 
San Francisco, Los Angeles, Hollywood, Mexico City, Montreal, Toronto, Latin-American Division in New York. In South America: 
Buenos Aires. Sao Paulo, Rio de Janeiro. In . . . London, Johannesburg, Capetown, Bombay, Calcutta, Sydney, Melbourne. 



Seaboard Finance Co 

Hecker Products Co 

National Battery Co 

Chef Boyardee Corp 

Masonite Corp 

Crane Co 

Jenkins Bros., Inc 

Safeway Stores, Inc 

Crawford MacGregor Candy Co 

Harvel Watcli Co 

L. B. Laboratories, Inc 

CalaTO Growers of California 

General Aircraft Corp 

Barron-Gray Packing Co 

Kelite Products. Inc 

Kendall Foods, Inc 

Phelps Dodge Co 

National Supply Co 

Western Gear Works 

Air Preheater Corp 

Total $24, 



5,623 
6,472 
5,394 
5,391 
5,373 
5,323 
4,953 
4,830 
4,465 
4,017 
3,933 
3,555 
3,240 
2,736 
2,609 
2,223 
684 
345 
204 



Columbia Broadcasting System 
1943 Sponsor Expenditures 



General Foods Corp .$ 4,868,710 

Lever Brothers Co 4,524,100 

Procter & Gamble Co 3,866,722 

American Home Products Corp. ...... 2,839,573 

William Wrigley Jr. Co 2,657,483 

R. J. Reynolds Tobacco Co 2,262,210 

Sterling Products, Inc 2,141,801 

Campbell Soup Co 1,540.680 

Liggett & Myers Tobacco Co 1,528,780 

Philip Morris & Co., Ltd 1,388,259 

General Electric Co 1,299,255 

Colgate-Palmolive-Peet Co 1,158,415 

General Mills, Inc 1,114,666 

Owens-Illinois Glass Co 1,047,467 

American Tobacco Co 1,024,971 

Johns-Manville Corp 865,233 

Pet Milk Sales Co 858,095 

Quaker Oats Co 832,266 

Texas Co 797,073 

U. S. Rubber Co 796,731 

B. F. Goodrich Co 784,298 

Celanese Corp. of America 783,828 

Lady Esther Co., Ltd 779,568 

P. LorUlard Co 766,458 

E. R. Squibb & Sons 754,384 

Eversharp, Inc 752,695 

Continental Baking Co 705,421 

Chrysler Corp 697,724 

Emerson Drug Co 676,380 

Chesebrough Manufacturing Co 643,755 

Prudential Insurance Co. of America. . 574,697 

Philco Corp 541.568 

Pabst Sales Co 536,555 

Gulf Oil Corp 524,230 

Coca-Cola Co 508,160 

Roma Wine Co. (Schenley Import 

Corp.) 497,000 

Parker Pen Co 490,899 

Lewis-Howe Co 487,731 

Corn Products Refining Co 482,253 

U. S. Tobacco Co 472,512 

Pacific Coast Borax Co 452,219 

Chevrolet Dealers (Gen. Motors Corp.) 450,854 

Schenley Import Corp 392,445 

Armstrong Cork Co 387,528 

Lockheed Aircraft Corp 359,939 

Electric Companies Adv. Program .... 245.357 

Southern Cotton Oil Co 340.326 

Elgin Nation^ Watch Co 337,106 



International Silver Co 298,310 

Welch Grape Juice Co 260,467 

Admiral Corp. (Cont'l Radio & Tel. 

Corp.) 246,397 

Curtiss Candy Co 246,139 

Johnson & Johnson 239,949 

Servel, Inc 227,660 

P. BaUentine & Sons 220,191 

Bowey's, Inc 211,287 

Mennen Co 266,232 

California Fruit Growers Exchange. . . 187,429 

Bourjois, Inc 175,023 

S<tandard Brands, Inc 168,912 

Schutter Candy Co 166,630 

Ballard & Ballard Co 142.240 

Planters Nut & Chocolate Co 129,166 

B. T. Nesbitt, Inc 128,842 

Los Angeles Soap Co 117,905 

Cudahy Packing Co 114,703 

Campana Sales Corp 105,037 

American Oil Co 103,356 

Cream of Wheat Corp 86,596 

Gillette Safety Razor Co 80,573 

Holland Furnace Co 78,390 

Minneapolis-Honeywell Regulator Co.. 75,058 

McKesson & Robbins, Inc 58,991 

Great Atlantic & Pacific Tea Co 56,313 

Soil-Off Manufacturing Co 54,558 

Allegheny-Ludlum Steel Co 51,289 

Manhattan Soap Co 49,612 

Barbasol Co 48,849 

John Morrell & Co 44,231 

Peter Paul, Inc 37,209 

Plough, Inc 36,504 

General Cigar Co 33,940 

Bekins Van & Storage Co 31,871 

Chemicals, Inc 30,588 

Prince Matchabelli (Vick Chemical 

Co.) 29,198 

Joseph Tetley & Co., Inc 25,822 

Ben Hur Products, Inc 25,526 

Dwight Edwards Co 23,776 

Campbell Cereal Co 22,839 

C. F. Mueller Co. 22,400 

Colonial Dames, Inc 19,673 

Western Sugar Refinery 19,656 

J. B. Williams Co 19,042 

MacFadden Publications, Inc 18,708 

Lamont Corliss & Co 18,252 

Union OU Co 17,511 

Cal. Prune & Apricot Growers Ass'n. 17.064 

Signal OU Co 16,889 

Hudson Coal Co 16,330 

Grove Laboratories, Inc 15,225 

Graysons Shops, Inc 13,299 

Smith Brothers 12,008 

Bank of America Nat'l Trust & Sav- 
ings Ass'n 9,744 

P. Duff & Sons 9,477 

Kay Jewelry Co 9,477 

Mentholatum Co 8,543 

United Air Lines Transport Corp 8,424 

Aro Equipment Corp 7,369 

Washington State Apple Adv. Comm.. 6,951 

Gerber Products, Inc 6,376 

Readers' Digest Ass'n 6,248 

Kelite Products, Inc 6,006 

Vick Chemical Co 5,684 

J. Folger Co 5,434 

Shefford Cheese Co 5,229 

Sun OU Co 3,121 

Johnstone Drug Sales Corp 2,568 

Washington Coop. Egg & Poultry Assn. 2,282 

Brown & WiUiamson Tobacco Corp.. . 2,212 

Consolidated Royal Chemical Co 2,144 

Independent Citizens Committee 2,046 

Sunnyvale Packing Co 374 

Total $57,951,744 



123 




Four leading activities 
of Mexican life busy 
as never before do 
their part in creating an 
optimist spirit towards a 
forthcoming Victory. 
Twenty million people 
below the 
Rio Grande 
work hard at 
these active 



WE HANDLE 



85% of the money spent in Mexico 
in radio advertising. 
90% of the recorded programs pro- 
duced in Mexico. 
90% of the telephone hook-ups. 
70% of the spot announcements. 



sources of production. 
A population standing 
for one of the most im- 
portant markets in Latin 
America. Radio adver- 
tising through our net- 
work of more than 75 
stations assur 
es a perfect 
coverage ot 
this market. 



RADIO PROGRAMAS DE MEXICO 

P.O.B0X I324.MEXICO.D.F.- EMILIO AZCAPPAGA.(>rM.!CLEMENTE SEBNA MARTINEZ .V. Prej. Om.M^. 




Mutual Broadcasting System 
1943 Sponsor ExpencUtures 



Gospel Broadcasting Assn § 1,566,130.83 

R. B. Semler, Inc 919,449.15 

Kellogg Company 798,329.80 

Pharmaco, Inc 677,132.93 

Bayuk Cigars, Inc 670,230.83 

Zonite Products Corp 583,557.40 

Sinclair Refining Company 516,599.63 

Barbasol Company 494,510.93 

Lutheran Laymen's League 477,729.91 

Voice of Prophecy, Inc 474,786.30 

General Cigar Co., Inc 430,352.41 

Gillette Safety Razor Co 416,697.10 

Anacin Company 409,663.76 

Young People's Church of the Air. 395,420.32 

American Cigarette & Cigar Co., Inc. 388,462.00 

Lehn & Fink Products Co 341,494.20 

Lumbermens Mutual Casualty Co.. 279,395.69 
Detroit Bible Class (Radio Bible 

Class) 270,370.26 

Campana Sales Company 185,890.00 

Petri Wine Company 184,031.40 

Wesley Radio League 172,384.70 

Schenley Import Corp 167,116.01 

Richfield Oil Corp. of N. Y 155,461.41 

Benson & Hedges, Inc 137,912.49 

Duffy-Mott Company, Inc 132,745.38 

Metro-Goldwyn-Mayer, Inc 123,660.00 

Chef Boy-Ar-Dee Quality Foods, 

Inc 112,780.87 

Employers' Group Ins. Co. of Bos- 
ton, Mass -100,674.76 

Cowti Products Corp 93,081.50 

Grove Laboratories, Inc 91,731.00 

Serutan Company 72,885.30 

Delaware, Lackawanna & Western 

Coal Co 65,236.44 

Land O'Lakes Creameries, Inc 60,716.40 

Frank H. Lee Co 54,864.00 

W. L. Douglas Shoe Co 54,441.59 

Loyal Order of Moose 49,366.40 

Harvel Watch Company 43,557.00 

Wilson Sporting Goods Co 42,651.33 

Marjland Pharmaceutical Co 40,755.00 

Consolidated Razor Blade Co., Inc.. 38,910.00 

Clark Brothers Chewing Gum Co.. . 32,140.24 

Coronet Magazine 30,792.27 

Gotham Hosiery Co., Inc 30,639.00 

Lewis-Howe Co 38,560.00 

Sherwood Brothers, Inc 24,128.00 

National Small Business Men's Assn. 23,020.00 

People's Church, Inc 10,449.04 

Whitehall Pharmacal Co 8,764.00 

.Vmerican Bird Products, Inc 7,951.69 

Studebaker Corp. (Pacific Division) 5,880.00 

Jones and Laughlln Steel Corp 4,011.75 

Garrett & Co., Inc 3,963.99 

Wright's Automatic Machinery Co.. 3,736.60 

McElroy 3Ianufacturing Corp 2,800.50 

Hoover Company , 2,730.00 

Curtiss-Wright Corp 3,293.33 

Bridgeport Brass Co 2,164.50 

Hercules Motors Corp 1,534).50 

Western Conference of Teamsters. . 1,092.00 

Converse Rubber Co 966.00 

Total $13,537,800.79 

Locally Sponsored 1,313,807.21 

Total for Year $13,841,608.00 



National Broadcasting Co. 

1943 Sponsor Expenditures 

Not Available 



Blue Network Co. 
Gross Monthly Billings 



January $ 1,797,274 

February 1,747,053 

March 3,034,035 

April 1,998,703 

May 3,079,963 

June 1,974,029 

July 1,848,936 

August 3,003,831 

September 2,180,713 

October 3,354,199 

November 3,356,294 

December 2,504,920 

Total $24,869,948 



Columbia Broadcasting System 
Gross Monthly Billings 



January $ 4,194,882 

February 3,790,165 

March 4,457.068 

April 4,591,993 

May 4,880",037 

June 4,870,744 

July 4,901,974 

August 4,863,104 

Septembe; 4,932,711 

October 5,481,098 

November 5,356,506 

December 5,631,373 

Total $57,951,744 



Mutual Broadcasting System 
Gross Monthly Billings 



January $ 992 

February 826 

March 941 

April 961, 

May 1,080, 

June 1,100, 

July 1,088, 

August 1,205, 

September 1,163, 

October 1,407, 

November 1,479, 

December 1,603, 

Total $13,841, 



,104 
085 
533 
918 
797 
481 
809 
240 
510 
787 
043 
402 



125 



i> RADIO STATION * 
REPRESEN TAT IVES 



JAMES L. ALEXANDER 

Toronto — Concourse Bldg., James L. Alexander, Manager Adelaide 9594 

Montreal — Drummond Bldg., M. Normandin, Manager Harbour 6448 

Stations — CKPC, Brantford, Ont.; CJIC, Sault Ste. Marie, Ont.; CKNX, 
Wingham, Ont.; CHLP, Montreal, Que.; CKTB, St. Catherines, Ont.; CJFX, 
Antigonish, N. S. 

ALL-CANADA RADIO FACILITIES LIMITED 

Calgary — Southam Bldg M 7691 

H. R. Carson, President-Managing Direaor; A. R. Gibson, Secretary- 
Treasurer. 

Montreal — Dominion Square Bldg., B. Hall Lancaster 6400 

Toronto — Viaory Bldg., G. F. Herbert Elgin 2464 

Winnipeg — Electric Railway Chambers, P. H. Gayner 96-861 

Vancouver — 543 Seymour St., J. E. Baldwin Marine 9542 

Stations — CFAC, Calgary, Alta.; CJCA, Edmonton, Alta.; CFGP, Grand 
Prairie, Alta.; CJOC, Lethbridge, Alta.; CFJC, Kamloops, B. C; CKOV, 
Kelowna, B. C; CJAT, Trail, B. C; CKWX, Vancouver, B. C; CJVI, Vic- 
toria, B. C; CKRC, Winnipeg, Man.; CKNB, Campbellton, N. B.; CFNB, 
Fredericton, N. B.; CHNS, Halifax, N.S.; CJCB, Sydney, N. S.; CKOC, 
Hamilton, Ont.; CJCS, Stratford, Ont.; CKSO, Sudbury, Ont.; CFRB, Toronto, 
Ont.; CFCY, Charlottetown, P. E. I.; CFCF, Montreal, Que.; CHNC, New 
Carlisle, Que.; CKBI, Prince Albert, Sask.; CKCK, Regina, Sask.; CKRM, 
Regina, Sask.; CHAB, Moose Jaw, Sask.; VONF, St. Johns, Newfoundland; 
CJLS, Yarmouth, N. S. 

ASSOCIATED BROADCASTING CO., LTD. 

Montreal — Dominion Square Bldg Belair 3325 

M. Maxwell, President; M. Feldman, Vice-President; F. Maxwell, Secretary- 
Treasurer; H. Rittenberg, Sales Director; S. Vineberg, Program Director; 
B. Stewart, Script Director; M. Fitzgerald, Talent Director; J. O. Denis, 
French Director; B. Cabanna, French Scripts; J. Feldman, Recording De- 
partment; R. O. Stevson, Manager of Syndicated Transcription Department. 

Toronto — 45 Richmond St., W Adelaide 3248 

K. H. Gregory, Mgr., H. Stevenson, Sales Mgr. 

BERTHA BANNAN 

(New England Representative*) 

Boston — 538 Little Bldg., Bertha Bannan; L. H. Morello, Secretary HUBbard 4370 

Stations— ^LBZ, Bangor, Me.; WCSH, Portland, Me.; WHAI, Greenfield, 
Mass.; WHYN, Holyoke, Mass.; WBRK, Pittsfield, Mass.; WSPR, Spring- 
field, Mass.; WTAG, Worcester, Mass.; WKNE, Keene, N. H.; WLNH, 
Laconia, N. H.; WFEA, Manchester, N. H.; WHEB, Portsmouth, N. H.; 
WHN, New York, N. Y.; WSYR, Syracuse, N. Y.; WTRY, Troy, 
N. Y.; WIBX, Utica, N. Y.; WCAU, Philadelphia, Pa.; WJAR, Provi- 
dence, R. I.; WWSR, St. Altans, Vt.; WDEV, Waterbury, Vt. 

"Stations represented on a regional basis in New England only. 

WALTER BIDDICK COMPANY 

Los Angeles — 568 Chamber of Commerce Bldg. (15) Richmond 6184 

Walter Biddick, President; M. Cornell, Vice-President; G. M. Biddick, 
George Link, L. Hill. 

Stations— KlYV, Glendale, Calif.; KFOX, Long Beach, Calif.; KLS, Oakland, 
Calif.; KPRO, Riverside, Calif.; KHUB, WatsonviUe, Calif.; WJJD, Chicago, 
m.; WIBW, Topeka, Kans.; WIBX, Utica, N. Y. 

127 



WILLIAM G. RAMBEAU 

COMPANY 



Radio's First 
Special Representatives 



CHICAGO 

II 
NEW YORK 

II 
LOS ANGELES 



National Foreign Language 
Broadcasting Service 



• Pioneers in the specialized 

field of Foreign Language 
Broadcasting. 

• ^^e offer Productive Program 
ideas in every language. 

• Pjrtinent Facts, Figures and 

capable Station Presentation. 



J. FRANKLYN VIOLA & CO. 

152 WEST 42nd STREET 
NEW YORK CITY 




HELPS STATION SALES 



PA, through its Station Relations Department, helps 
its affiliated stations SELL by acquainting national 
advertisers with the news and feature scripts on 



The Special 



Radio News Wire 



128 



JOHN BLAIR & COMPANY 

Chicago — 520 N. Michigan Avenue. Superior 8660 

Ichn Blair, President; Gale Blccki, Jr., Vice-President; Paul Ray, Charles 
bilcher, Blake Blair. 

New York Cih — 341 Madison Avenue Murray Hill 9-6084 

George Boiling, Vice-President; Richard Buckley, William Weldon, Robert 
Hill Boiling. 

Los Angeles — 438 Chamber of Commerce Bldg., Carletcn E. Coveny Prospect 3584 

San Francisco — 608 Russ Bldg., Lindsey Spight, Vice-President Douglas 3188 

St. Louis — 350 Paul Brow^n Bldg., J. Chris Hetherington Chestnut 5688 

Stations— KSUN, Lowell-Bisbee, Ariz.; KOY, Phoenix, Ariz.; KTUC, Tuc- 
son, Ariz.; KHJ, Los Angeles, Calif.; KGB, San Diego, Calif.; KFRC, San 
Francisco, Calif.; KFEL, Denver, Colo.; WJAX, Jacksonville, Fla.; WQAM, 
Miami, Fla.; WFLA, Tampa, Fla.; WAGA, Atlanta, Ga.; KIDO, Boise, Ida.; 
WLS, Chicago, 111.; KXEL, Waterloo, la.; WFBR, Baltimore, Md.; WOW, 
Omaha, Nebr.; WNBF, Binghamton, N. Y.; WNEW, New York, N. Y.; 
KFYR, Bismarck, N. D.; WBNS, Columbus, Ohio; WHP, Harrisburg, Pa.; 
WGBI, Scranton, Pa.; WROL, Knoxville, Tenn.; KTRH, Houston, Texas; 
KTSA, San Antonio, Texas; KDYL, Salt Lake City, Utah; WMBG, Rich- 
mond, Va.; WMMN, Fairmont, W. Va.; WWVA, Wheeling, W. Va.; KOL, 
Seattle, Wash.; KMO, Tacoma, Wash.; KGMB, Honolulu, T. H.; KXOK, St. 
Louis, Mo.; KFRU, Columbia, Mo.; Don Lee Mutual Network; Arizona 
Network. 

BLUE NETWORK COMPANY 

(National Spot and Local Sales Division) 

New York City — 30 Rockefeller Plaza Circle 7-5700 

Murray Grabhorn, National Spot Sales Manager; Ralph E. Dennis, Eastern 
Spot Sales Manager. 

Chicago — Merchandise Mart Bldg Delaware 1900 

G. I. Berry, Manager. 

Hollywood— 6285 Sunset Blvd. Hillside 8231 

Fred Becker, Manager. 

Stations— KGO, San Francisco, Calif.; WMAL, Washington, D. C; WENR, 

Chicago, 111.; WJZ, New York, N. Y., Pacific Coast Blue Network. 

THE BRANHAM COMPANY 

New York— 250 Park Avenue Murray Hill 6-1860 

M. H. Long, Vice-President; F. P. Motz, Vice-President; James H. Connolly, 
Manager of radio department. 

Chicago — 360 N. Michigan Avenue Central 5726 

John Petrie, President; E. F. Corcoran, Vice-President; Pete Kurber, Man- 
ager radio department. 

Detroit — General Motors Bldg., Harry Anderson Trinity 1-0440 

Dallas — Texas Bank Bldg., A. J. Putman Dallas 2-8569 

Atlanta — Rhodes Haverty Bldg., J. B. Keough Walnut 4851 

St. Louis — Arcade Bldg., Sloane McCauley Chestnut 6192 

Kansas City — Board of Trade Bldg., G. F. Dillon Harrison 1023 

San Francisco — 5 Third St., George D. Close Garfield 6740 

Los Angeles — 448 S. Hill St., J. H. Hornung Michigan 1269 

Seattle— 858 Empire Bldg., A. G. Neitz Elliott 1769 

Charlotte, N. C. — 612 Commercial National Bank Bldg., H. L. Ralls Charlotte 8839 

Memphis — 1018 Sterick Bldg Memphis 8-2344 

Stations— KTUS, Hot Springs, Ark.; KWKH, Shreveport, La.; KTBS, Shreve- 
port. La.; WCPO, Cincinnati, Ohio; WTJS, Jackson, Tenn.; WNOX, Knox- 
ville, Tenn.; WMC, Memphis, Tenn.; KTBC, Austin, Texas; KRIC, Beau- 
mont, Texas; KRLD, Dallas, Texas, KXYZ, Houston, Texas; KRIS, Corpus 
Christi, Texas; West Virginia Network (WCHS, Charleston, WPAR, Parkers- 
hurg; WBLK, Clarksburg); WSAZ, Huntington, West Va. 

129 



• • • STATION REPRESENTATIVES • • • 

BROADCASTING ADVERTISING, INC. 

(New England Representative*) 

Boston — 8 Newbury St. (16) KENmore 0854 

J. E. Murley, President-Treasurer; J, J. Manning, Office Manager-Time 

Buyer. 

*(This firm represents and exclusively directs "The Marjorie Mills Hour" 

on the New England Regional Network and "The Yankee Kitchen" on the 

Yankee Network; both programs are sold on a participating sponsorship 

basis.) 

HOWARD C. BROWN COMPANY 

Hollywood — 6404 Sunset Blvd Hollywood 6045 

Stations — 3XY, Melbourne, Australia; 2UE, Sydney, Australia; National 
Commercial Broadcasting Service (5 stations), New Zealand. 

BURN-SMITH COMPANY, INC. 

New York— 551 Fifth Avenue, C. Otis Rawalt MUrray Hill 2-3124 

Chicago — 307 N. Michigan Ave., John Toothill, President Central 4437 

Los Angeles — Chamber of Commerce Bldg Richmond 6184 

Stations— KM.rK, Los Angeles, Calif.; WRUF, Gainesville, Fla.; WLOF, 
Orlando, Fla.; WALB, Albany, Ga.; WRDW, Augusta, Ga.; WTRC, Elkhart, 
Ind.; WKBB, Dubuque, la.; KVFD, Fort Dodge, la.; KTRI, Sioux City, la.; 
WGRC, Louisville, Ky.; WLBJ, Bowling Green, Ky.; WHLN, Harlan, Ky.; 
WSON, Henderson, Ky.; WHOP, Hopkinsville, Ky.; WOMI, Owensboro, 
Ky.; WPAD, Paducah, Ky.; WEIM, Fitchburg, Mass.; WHAT, Greenfield, 
Mass.; WNBH, New Bedford, Mass.; WBRK, Pittsfield, Mass.; WELL, Battle 
Creek, Mich.; WJLB, Detroit, Mich.; WFDF, Flint, Mich.; WKBZ, Muskegon, 
Mich.; KGVO, Missoula, Mont.; WOLF, Syracuse, N. Y.; WCNC, Elizabeth 
City, N. C; WGBR, Goldsboro, N. C; WGBG, Greensboro, N. C; WCBT, 
Roanoke Rapids, N. C; WSTP, Salisbury, N. C; WRRF, Washington, N. C; 
WGTM, Wilson, N. C; WFNC, Fayetteville, N. C; WFTC, Kinston, N. C; 
WMFD, Wilmington, N. C; WHBC, Canton, Ohio; KOCY, Oklahoma 
City, Okla.; WMRF, Lewiston, Pa.; W49PH, Philadelphia, Pa.; WBAX, 
Wilkes-Barre, Pa.; WOPI, Bristol, Tenn.; WDEF, Chattanooga, Tenn.; 
WKPT, Kingsport, Tenn.; WBIR, Kncxville, Tenn.; KFRO, Longview, 
Texas; KMAC, San Antonio, Texas; WFVA, Fredericksburg, Va.; WGH, 
Newport News, Va.; KOOS, Marshfield, Ore.; KWJJ, Portland, Ore.; 
KGY, Olympia, Wash.; KFBC, Cheyenne, Wyo.; WGRC, Louisville, Ky.; 
Daniel Boone Network (WISE, Asheville, N. C; WKPT, Kingsport, Tenn.; 
WOPI, Bristol, Tenn.-Va.); WJLS, Beckley, W. Va. 

CANADIAN BROADCASTING CORPORATION 

Toronto — 55 York Street Adelaide 5771 

E. A. Weir, Commercial Manager; W. E, Powell, Asst. Commercial Mgr. 

Montreal — 1231 St. Catherine Street, West Marquette 5211 

J. A. Dupont, Commercial Manager — Quebec Division. 

Stations — CBR, Vancouver, B. C; CBA, Sackville, N. B.; CBO, Ottawa, Ont.; 
CBL, Toronto, Ont.; CJBC, Toronto, Ont.; CBJ, Chicoutimi, Que.; CBF, 
Montreal, Que.; CBM, Montreal, Que.; CBV, Quebec City, Que.; CBK, Wat- 
rous, Sask. 

CAPPER PUBLICATIONS 

New York City — 420 Lexington Avenue Mohawk 4-3280 

William L. McKee. 

Chicago — 180 N. Michigan Avenue, E. W. Carlson Central 5977 

Kansas City, Mo. — 5604 Michigan Ave., Joseph H. Story, Jr Harrison 4700 

San Francisco — 1207 Russ Bldg., William B. Flowers Douglas 5220 

Stations— YiCKN, Kansas City, Kaos.; WIBW, Topeka, Kans. 

130 



B. FRANK COOK 

(Southeastern Representative^) 

Atlanta, Ga.— 1104-22 Marietta St. Bldg Walnut 1231 

Stations— "^ ALB, Albany, Ga.; WFBC, Greenville, S. C. 
* Stations represented on a regional basis only. 

COX <5r TANZ 

Philadelphia — Drexel Building Lombard 1720 

E. R. Tanz 

New York — A. P. Cox, Executive in Charge, 285 Madison Avenue LExington 2-2450 

Chicago — 228 N. La Salle Street, J. C. Cox, Jr., Executive in Charge Franklin 2095 

Stations— KV^ A, Helena, Ark.; WMOG, Brunswick, Ga.; WGAA, Cedar- 
town, Ga.; WMJM, Cordele, Ga.; WBLJ, Dalton, Ga.; WJOB, Hammond, 
Ind.; WKMO, Kokomo, Ind.; KTNM, Tucumcari, N. M.; WGNC, Gas- 
tonia, N. C; WMFR, High Point, N. C; WPAY, Portsmouth, Ohio; KAST, 
Astoria, Ore.; WKPA, New Kensington, Pa.; WKOK, Sunbury, Pa.; WOLS, 
Florence, S. C; WFIG, Sumter, S. C; KGFX, Pierre, S. D.; WJZM, Clarks- 
ville, Tenn.; WHUB, Cookeville, Tenn.; KNEL, Brady, Tex.; KRBA, Lufkin, 
Tex.; KNET, Palestine, Tex.; WCHV, Charlottesville, Va.; KTBI, Tacoma, 
Wash.; WJMC, Rice Lake, Wise; WMFJ, Daytona Beach, Fla.; WASK, 
Lafayette, Ind.; WUBW, New Orleans, La.; KEEW, Brownsville, Tex.; 
KIUN, Pecos, Tex.; WIGM, Medford. 

HARRY E. CUMMINGS 

(Southeastern Representative^ ) 

Jacksonville, Fla. — 1306 Barnett National Bank Bldg Jacksonville 3-0381 

Stations— W}A^, Jacksonville, Fla.; WIOD, Miami, Fla.; WFLA, Tampa, 
Fla.; WDBO, Orlando, Fla.; Daniel Boone Network (WOPI, Bristol, Tenn.- 
Va.; WKPT, Kingsport, Tenn.; WISE, Asheville, N. C); WHIO, Dayton, 
Ohio; WROLi Knoxville, Tenn. 

^Stations represented on a regional basis in Southeastern United States only. 

DE LISSER, INC. 

New York—n East 44th St MUrray Hill 2-1753 

William F. Gallagher, President; William T. Moles, Sales Manager. 
Chicago — 180 N. Michigan Ave., W. J. Fitzpatrick, Manager; E. Fernau. . . .Dearborn 8108 
Philadelphia — 1421 Chestnut St., Ralph H. Steen, Manager; M. Keating. .Rittenhouse 1390 

Atlanta, Ga. — 613 Rhodes Haverty Bldg., J. L. Wilson, Manager Main 6134 

Stations— W^UB, Ogdensburg, N. Y. 

DOMINION BROADCASTING CO. 

Toronto, Canada — 4 Albert Street Adelaide 3383 

Hal B. Williams, Manager; Don Copeland, Recording Division Manager; 

Stan Francis, Production. 

5/^//om— CJLS, Yarmouth, N. S.; CKCH, Hull, Que.; CHLT, Sherbrooke, 

Que. 

THE FOREMAN COMPANY 

See Listing for John E. Pearson Co. 

FORJOE & COMPANY 

New York— 19 West 44th Street (18) . Vanderbilt 6-5080 

Joseph Bloom, Owner. 

Chicago — 360 N. Michigan Ave., Hal Holman, Manager State 5262 

Stations— KUUB, Watsonville, Calif.; WINX, Washington, D. C; WGES, 
Chicago, 111.; WSBC, Chicago, 111.; WCOU, Lewiston, Me.; WJBK, Detroit, 
Mich.; WIBM, Jackson, Mich.; WMIN, St. Paul, Minn.; WCAP, Asbury Park, 
N. J.; WBNX, New York, N. Y.; WGBR, Goldsboro, N. C; WTEL, Phila- 
delphia, Pa.; WWSW, Pittsburgh, Pa.; KEYS, Corpus Christi, Texas; KGBS, 
Harlingen, Texas; KPDN, Pampa, Texas; KONO, San Antonio, Texas; 
WMVA, Martinsville, Va.; WAJR, Morgantown, W. Va.; WBRW, Welch, 
West Va. 

131 



STATION REPRESENTATIVES 



R. C. FOSTER & COMPANY 

(New England Radio Advertising) 

Boston — 507 Statler Bldg Hubbard 3225 

Robert C. Foster, Manager; Gertrude Saxe, Secretary. 

*5/^//om— WDRC, Hartford, Conn.; WELI, New Haven, Conn.; WNLC, 
New London, Conn.; WABI, Bangor, Me.; WGAN, Portland, Me.; WSAR, 
Fall River, Mass.; WHAI, Greenfield, Mass.; WLAW, Lawrence, Mass.; 
WNBH, New Bedford, Mass.; WBRK, Pittsfield, Mass.; WESX, Salem, 
Mass.; WMUR, Manchester, N. H.; WNEW, New York, N. Y.; WPEN, 
Philadelphia, Pa.; WPRO, Providence, R. L; WSYB, Rutland, Vt. 

*Represented on regional accounts only. 

FREE 6c PETERS, INC. 

New York — 4:4:4 Madison Avenue Plaza 5-4130 

H. Preston Peters, President; Russel Woodward, Vice-President; E. H, Bene- 
dict, W. A. Chalmers, Harold L. Behlke, David G. Jones, Jones Scovern. 

Chicago — 180 N. Michigan Avenue Franklin 6373 

James L. Free, Chairman; James W. Knodel, Vice-President; Sherman R. 
Barnett, Secy.-Treasurer; Arthur H. McCoy, B, P. Timothy, John A. Cory. 

Atlanta — 322 Palmer Bldg., James M. Wade Main 5667 

San Francisco — 111 Sutter Street, A. Leo Bowman Sutter 4353 

Los Angeles— 1512 N. Gordon St., Hal W. Hoag Gladstone 3949 

Stations — KFAR, Fairbanks, Alaska; KECA, Los Angeles, Calif.; KROW, San 
Francisco-Oakland, Calif.; WMBD, Peoria, 111.; WISH, Indianapolis, Ind.; 
woe, Davenport, la.; WHO, Des Moines, la.; KMA, Shenandoah, la.; WAVE, 
Louisville, Ky.; WCBM, Baltimore, Md.; WKZO, Kalamazoo, Mich.; KDAL, 
Duluth, Minn.; WTCN, Minneapolis, Minn.; KMBC, .Kansas City, Mo.; 
KSD, St. Louis, Mo.; KOB, Albuquerque, N. M.; WGR-WKBW, BuflFalo, 
N. Y.; WFBL, Syracuse, N. Y.; WPTF, Raleigh, N. C; WDBJ, Roanoke, 
N. C; WDAY, Fargo, N. D.; WCKY, Cincinnati, Ohio; KOMA, Oklahoma, 
City, Okla.; KTUL, Tulsa, Okla.; KOIN-KALE, Portland, Ore,; WCSC, 
Charleston, S. C; WIS, Columbia, S. C; KIRO Seattle, Wash. 

ROMIG C. FULLER & ASSOCIATES 

(Northwest Representative"^) 
Seattle — 2939 Fourth Ave., South Main 0110 

Stations— KELA, Centralia, Wash.; KGY, Olympia, Wash.; KUJ, Walla 

Walla, Wash. 
^Stations represented on a regional basis only. 

W. S. GRANT COMPANY 

San Francisco — 580 Market St., W. S. Grant, General Manager Exbrook 6685 

Los Angeles — 412 W. 6th St., Murray Bothwell, Mgr Vandike 5875 

Stations— KH?>\., Chico, Calif.; KMYC, Marysville, Calif.; KYOS, Merced, 
Calif.; KTRB, Modesto, Calif.; KDON, Monterey, Calif.; KVCV, Redding, 
Calif.; KTKC, Visalia, Calif.; KFJI, Klamath Falls, Ore. 

HOMER GRIFFITH CO. 

Hollywood — 6362 Hollywood Blvd. (28) Granite 6113 

Homer Griffith, Owner and Manager, Earl Pollock. 

San Francisco — 580 Market St., W. S. Grant, General Manager EXbrook 6685 

l.os Angeles — 412 W. 6th St., Murray Bothwell, Manager VAndike 5875 

Stations— KFQT), Ankorage, Alaska; KGER, Long Beach. Calif.; KTRB, 

Modesto, Calif.; KJBS, San Francisco, Calif.; KVEC, San Luis Obispo, Calif.; 

KSRO, Santa Rosa, Calif.; KTKC, Visalia, Calif.; KHUB, Watsonville, Calif.; 

WIRE, Indianapolis, Ind.; KFNF, Shenandoah, la.; KSEI, Pocatello, Ida.; KTFI, 

Twin Falls, Ida.; WHLS, Port Huron, Mich.; KGEZ, Kalispell, Mont.; 

KENO, Las Vegas, Nev.; KWIL, Albany, Ore.; KBKR, Baker, Ore.; KMED, 

132 



Medford, Ore.; KWJJ, Portland, Ore.; KODL, The Dalles, Ore.; WKOK, 
Sunbury, Pa.; KELA, Centralia, Wash.; KPOW, Powell, Wyo.; KVRS, Rock 
Springs, Wyo.; KWYO, Sheridan, Wyo.; KTOH, Lihue, T. H. The Homer 
Griffith Co. also functions as the West Coast division of the Howard Wilson 
Co. 

MELCHOR GUZMAN COMPANY, INC. 

(Latin American Representative) 

New York— 9 Rockefeller Plaza, A. M. Martinez Circle 7-2450 

Stations — Argentina: LRl, LRX & LRU, Buenos Aires; Blue & White Net- 
work: LU2, Bahia Blanca; LV2, Cordoba; LW2-L RM, Mendoza; LT5, 
Resistencia; LT3, Rosario; LV9, Salta; LV5, San Juan; LT9, Santa Fe; LV7, 
Tucuman. 

Bolivia: CP3, CP38 & CP2, La Paz. 

Chile; CB57 & CB 1180, Santiago; CB90, Valparaiso; RADIO Nacional de 
Agricultura Network: CA141, Antofagasta; CC64, Concepcion; CD84, 
Osborno; CDlll, Punta Arenas; CD70, Temuco; CR90, Tocopilla; CD132, 
Valdivia. 

Columbia: HJFM-HJFH, Armenia; HJAN-HJAB, Barranquilla; HJCZ- 
HJCX, Bogota; HJEB-HJED, Cali; HJAF-HJAE, Cartagena; HJBB-HJBC, 
Cucuta; HJFD-HJFB, Manizales; HJDK-HJDP, Medellin; HJFF & HJFK, 
Pereira. 

Costa Rica: TIPG, San Jose. 

Cuba: CMQ-COCQ, Havana; CMQ Network: CMJL & CMJK, Camaguey; 
CMKJ & CMKF, Holguin; CMHQ, Santa Clara; CMKU, Santiago. 
Dominican Republic: HIZ-HIIZ, C. Trujillo. 
Ecuador: HC2AJ-HC2AK, Guayaquil. 

Guatemala: TGW, TGWB, TGWC & TGWA, Guatemala City. 
Honduras: HRPl, San Pedro Sula; HRN, Tegucigalpa. 

Mexico: XEFQ, Cananea; XEBW, Chihuahua; XEBL, Culiacan; XED-XEDQ, 
Guadalajara; XEDR, Guaymas; XEFM, Leon; XEDS, Mazatlan; XEZ, 
Merida; XEQ-XEQQ, Mexico City; XET-XETA, Monterrey; XEGL, Navajoa; 
XEFW-XETW, Tampico; XETB, Torreon. 
Nicaragua: YNPS & YNDS, Managua. 

Panama: HP5K-HOK, Colon; HP5A & HOC, Panama City. 
Peru: OAX6C-OAX6E, Arequipa; OAXIA, Chiclayo; OAX7A, Cuzco; 
OAX4P, Huancayo; OAX4U-OAX4V-OAX4W & OAX4B-OAX4G, Lima; 
OAX2A, Trujillo. 
Puerto Rico: WKAQ, San Juan. 
Paraguay: ZP3, Asuncion. 

El Salvador: YSS-HUD-YSD, San Salvador; YSR, San Salvador. 
Uruguay: CX16-CX24, Montivideo; CW7, Carmelo; CW33, Florida; CW43, 
Lavalleja; CX14-CXA19 & CX18-CXA9, Montevideo; CW35, Paysandu; 
CX43, Rivera; CW19, Rocha; CW31, Salto; CW41, San Jose; CW46, Ta- 
cuarembo; CW45, Treinta Y Tres. 

Venezuela: YV6RA-U, C. Bolivar; YV5RA-N, Caracas; YVIRF-X, Mara- 
caibo. 

HEADLEY-REED COMPANY 

New York — 405 Lexington Ave MUrray Hill 3-5470 

Frank M. Headley, President; John D. Allison, Stephen A. Machcinski, 
George De Pue, Jr., Earl B. Salmon. 

Chicago — 180 N. Michigan Ave Franklin 4686 

Dwight S. Reed, Vice-President; John W. Davis, Paul R. Weeks. 

Detroit— New Center Bldg., Harry H. Walsh Madison 4675 

Atlanta — Glenn Bldg., Gregory Murphy, Jr. . . ; Walnut 1636 

San Francisco — 300 Montgomery St., Ralph W. Mitchell Yukon 1265 

5/^//o«5— WSGN, Birmingham, Ala.; WAGE, Dothan, Ala.; WSFA, Mont- 
gomery, Ala.; WALA, Mobile, Ala.; WNBC, Hartford, Conn.; WNLC, New 
London, Conn.; WFTL, Miami, Fla.; WAGA, Atlanta, Ga.; WGAC, 
Augusta, Ga.; WROK, Rockford, 111.; KANS, Wichita, Kans.: WITH, Balti- 

133 



STATION REPRESENTATIVES 



more, Md.; WSAM, Saginaw, Mich.; KFEQ, St. Joseph, Mo.; KMMJ, Grand 
Island, Nebr.; WKNE, Keene, N. H.; WBAB, Atlantic City, N. J.; WHLD, 
Niagara Falls, N. Y.; WKIP, Poughkeepsie, N. Y.; WFAS, White Plains, 
N. Y.; WSOC, Charlotte, N. C; WSJS, Winston-Salem, N. C; WJW, Akron, 
Ohio; WLOK, Lima, Ohio; WFMJ, Youngstown, Ohio; WSAN, Allentown, 
Pa.; WFBG, Altoona, Pa.; WJAC, Johnstown, Pa.; WAPO, Chattanooga, 
Tenn. 

HOMER HOGAN & CO. 

Chicago — 410 N. Michigan Ave., Homer Hogan, General Manager Whitehall 4488 

Station — KWBU, Corpus Christi, Texas. 

GEORGE P. HOLLINGBERY CO. 

Chicago— 501 N. Michigan Avenue (1) State 2898 

George P. Hollingbery, President; Fred F. Hague, Frank E. McCarthy, 
Charles E. Compton. 

New York City — 420 Lexington Avenue (17) MUrray Hill 3-9447 

F. E. Spencer, Jr., Manager; Paul J. Senft, Noel C. Breault, George E. Klayer. 

Atlanta — Healey Bldg. (3), M. P. Martin, Manager Walnut 3856 

San Francisco — 300 Montgomery St. (4), R. J. Birch, Manager Douglas 4393 

Los Angeles — 607 S. Hill Street (14), J. V. Fisher, Manager Van Dyke 7386 

Stations— WPBQ, Jacksonville, Fla.; WIOD, Miami, Fla.; WSAV, Savannah, 
Ga.; WAAF, Chicago, 111.; KSCJ, Sioux City, la.; WJBO, Baton Rouge, 
La.; WSPR, Springfield, Mass.; WBCM, Bay City, Mich.; WWJ, Detroit, 
Mich.; WEBC, Duluth, Minn.; WJDX, Jackson, Miss.; WREN, Lawrence, 
Kans.-Kansas City, Mo.; KOWH, Omaha, Nebr.; WMFF, Plattsburg, N. Y.; 
WHAM, Rochester, N. Y.; WBIG, Greensboro, N. C; WADC, Akron, Ohio; 
WHIO, Dayton, Ohio; WEEU, Reading, Pa.; WARM, Scranton, Pa.; WTMA, 
Charleston, S. C; WORD, Spartanburg, S. C; WSPA, Spartanburg, S. C; 
KTSM, El Paso, Texas; KVI, Tacoma, Wash.; WEAU, Eau Claire, Wise; 
Arrowhead Network (WEBC, Duluth; WMFG, Hibbing; WHLB, Virginia, 
Minn.). 

HAL HOLMAN CO. 

Chicago — 360 N. Michigan Ave Franklin 0016 

Hal Holman, Owner. 
New York— 551 Fifth Avenue MUrray Hill 2-1983 

J. Wythe Walker, Eastern representative. 

Stations— WGOY, Valdosta, Ga.; WAYX, Waycross, Ga.; WHBU, Anderson, 

Ind.; WLBC, Muncie, Ind.; KROS, Clinton, la.; KICD, Spencer, la.; WJBK, 

Detroit, Mich.; WHLS, Port Huron, Mich.; WTCM, Traverse City, Mich.; 

WMIN, Minneapolis, Minn.; KAND, Corsicana, Texas; WIBU, Madison, 

Wise; WMAM, Marinette, Wise. 

INLAND BROADCASTING SERVICE 

iVinnipeg, Man. — 171 McDermot Ave 92531 

Dawson Richardson, President; L. J. Ham, Secretary-Treasurer; W. E. 
Wilson, Manager. 

Stations— C^CN, Calgary, Alta.; CFRN, Edmonton, Alta.; CKPR, Fort Wil- 
liam, Ont.; CFQC, Saskatoon, Sask.; CJGX, Yorkton, Sask. 

INTERCOLLEGIATE BROADCASTING STATION REPRESENTATIVES 

New York— 507 Fifth Ave VAnderbilt 6-6075 

Louis M. Bloch, Jr., Manager. 

Schenectady — Sacandaga Rd., David W. Borst 

College Stations — University of Alabama, Tuscaloosa, Ala.; Brown Uni- 
versity, Providence, R. I.; Columbia University, New York, N. Y.; Univer- 

134 



sity of Connecticut, Storrs, Conn.; Cornell University, Ithaca, N. Y.; George- 
town University, Washington, D. C; Hamilton College, Clinton, N. Y.; 
Harvard University, Cambridge, Mass.; Haverford College, Haverford, Pa.; 
Knox College, Galesburg, 111.; University of Maryland, College Park, Md.; 
Princeton University, Princeton, N. J.; Rhode Island State College, Kingston, 
R. I., Union College, Schenectady, N. Y.; University of Nebraska, Lincoln, 
Nebr.; Wesleyan University, Middletown, Conn.; Williams College, Wil- 
liamstown, Mass.; Yale University, New Haven, Conn.; Radclifife College, 
Cambridge, Mass.; Barnard College, New York, N. Y.; Pembroke, College, 
Providence, R. I. 

THE KATZ AGENCY, INC. 

Netv York City — 500 Fifth Avenue Wisconsin 7-8620 

G. R. Katz, President; S. L. Katz, Vice-President; Eugene Katz, Secretary; 
M. J. Beck, Treasurer; G. W. Brett, Vice-President & Sales Manager; A. Doris, 
S. R. Rintoul, M. S. Kellner, D. H. Denenholz, M. J. Flynn, H. R. Goldberg, 
Martin Beck, J. T. Ott, W. M. Morton. 

Chicago — 307 N. Michigan Avenue Central 4006 

G. H. Gunst, Vice-President & Manager; Sidney L. Katz, Lowell E. Jackson, 
Stanley Reulman, Wm. Bailey, David H. Decker, Roy Miller. 

Detroit — General Motors Bldg Trinity 2-7685 

Ralph Bateman, Manager; W. J. Davis. 

Kansas City — Bryant Bldg Victor 7095 

Gordon Gray, Manager, Charles Eatough. 

Atlanta^ll Marietta Street Bldg : Walnut 4795 

Fred M. Bell, Manager, Charles Coleman. 

Dallas — Republic Bank Bldg., Frank Brimm Central 7936 

Los Angeles — 530 W. 6th Street Tucker 3219 

Thomas Ray, Mgr. 

San Francisco — Monadnock Bldg Sutter 7498 

Richard S. Railton, Manager. 

Stations — KLRA, Little Rock, Ark.; KVOR, Colorado Springs, Colo.; KLZ, 
Denver, Colo.; WDAE, Tamoa, Fla.; WGST, Atlanta, Ga.; WMAZ, Macon, 
Ga.; WTOC, Savannah, KGU, Honolulu, Hawaii; WCFL, Chicago, III; 
WTAD, Quincy, 111.; WFBM, Indianapolis, Ind.; WMT, Cedar Rapids, la.; 
KRNT, Des Moines, la.; KSO, Des Moines, la.; WWL, New Orleans, La.; 
WLAW, Lawrence, Mass.; KGHL, Billings, Mont.; WKRC, Cincinnati, 
Ohio; WSPD, Toledo, Ohio; WKY, Oklahoma City, Okla.; WFIL, Phila- 
delphia, Pa.; WCAE, Pittsburgh, Pa.; WNAX, Yankton, S. D.; WREC, 
Memphis, Tenn.; KUTA, Salt Lake City, Utah; KFPY, Spokane, Wash.; 
WISN, Milwaukee, Wise. 

JOHN KEATING 

Portland, Ore. — 616 Studio Bldg. (5) BEacon 1009 

John Keating, James McLoughlin, Manager. 

Stations— KIDO, Boise, Ida.; KRLC, Lewiston, Ida.; KTFI, Twin Falls, Ida.; 
KWIL, Albany, Ore.; KAST, Astoria, Ore.; KBKR, Baker, Ore.; KBND, 
Bend, Ore.; KODL, The Dalles, Ore.; KORE, Eugene, Ore.; KUIN, Grants 
Pass, Ore.; KFJI, Klamath Falls, Ore.; KLBM, La Grande, Ore.; KOOS, 
Marshfield, Ore.; KMED, Medford, Ore.; KWRC, Pendleton, Ore.; KRNR, 
Roseberg, Ore.; KSLM, Salem, Ore.; KXRO, Aberdeen, Wash.; KVOS, 
Bellingham, Wash.; KELA, Centralia, Wash.; KEVE, Everett, Wash.; KWLK, ' 
Longview, Wash.; KGY, Olympia, Wash.; KFPY, Spokane, Wash.; KMO, 
Tacoma, Wash.; KUJ, Walla Walla, Wash.; KPQ, Wenatchee, Wash.; KIT, 
Yakima, Wash. 

RAY LINTON & CO. 

New York City— I E. 42nd Street MUrray Hill 2-1809 

Ray Linton, Owner; Blanche Horowitz, Secretary. 
Chicago — 360 N. Michigan Avenue State 6662 

Harold Higgins, Mgr. 

Stations— ys/ AIT, Chicago, 111. 

JOSEPH HERSHEY McGILLVRA, INC. 

New York— 566 Madison Avenue (17) MUrray Hill 2-8755 

Joseph H. McGillvra, President; Adam J. Young, Jr., Sales Manager; Eugene 
H. Kraemer, Fred E. Wester, Robt. S. Russell, Albert A. Cormier 

135 



STATION REPRESENTATIVES 



Chicago — 919 North Michigan Avenue (11) Superior 3444 

Walter Beadell, Manager; N. P. Colwell, Jack Kamsler. 

Los Angeles— 445 Western Pacific Bldg. (15) Prospect 5319 

Albert M. Tewskbury, Forrest Pearson. 

San Francisco — 627 Mills Building (4) Sutter 1393 

Duncan A. Scott, Dorothy Hill. 

Stations — KLX, Oakland, Calif.; KPAS, Pasadena (Los Angeles), Calif.; 
KPRO, Riverside, Calif.; KROY, Sacramento, Calif.; KVOD, Denver, Colo.; 
WBRY, Waterbury, Conn.; WTSP, St. Petersburg, Fla.; WBML, Macon, Ga.; 
WNOE, New Orleans, La.; WMEX, Boston, Mass.; WLAV, Grand Rapids, 
Mich.; KCMO, Kansas City, Mo.; WOV, New York, N. Y.; WSAY, Roches- 
ter, N. Y.; KOME, Tulsa, Okla.; KXL, Portland, Ore.; KPAC, Port Arthur, 
Texas; KSUB, Cedar City, Utah; KUNU, Logan, Utah; KLO, Ogden, Utah; 
KEUB, Price, Utah; KOVO, Provo, Utah; WSYB, Rutland, Vt.; KMO, Ta- 
coma. Wash.; KIT, Yakima, Wash.; KPQ, Wenatchee, Wash.; WGKV, 
Charleston, W. Va. 

XEW-XEQ, Mexico City, Mexico; RHC-Cadena Azul, Havana, Cuba. 
CJCJ, Calgary, Alta.; CJOR, Vancouver, B. C; CKX, Brandon, Man.; CFAR, 
Flin Flon, Man.; CKY, Winnipeg, Man.; CKCW, Moncton, N. B.; CHSJ, 
Saint John, N. B.; CHML, Hamilton, Ont.; CFPL, London, Ont.; CKCO, Ot- 
tawa, Ont.; CFOS, Owen Sound, Ont.; CHOV, Pembroke, Ont.; CFLC, 
Prescott, Ont.; CKTB, St. Catharines, Ont.; CFRB, Toronto, Ont.; CKCL, 
Toronto, Ont.; CKLW, Windsor, Ont.; CHLP, Montreal, Que.; CKAC, 
Montreal, Que.; CHNC, New Carlisle, Que.; CHRC, Quebec, Que.; CJBR, 
Rimouski, Que.; CJRL, Kenora, Ont.; CKRM, Regina, Sask.; CJGX, Yorkton, 
Sask. 

J. P. McKINNEY & SON 

New York City—^O Rockefeller Plaza, N. L. O'Brien , Circle 7-1178 

Chicago — 400 N. Michigan Avenue Superior 9866 

Los Angeles — 6362 Hollywood Blvd Granite 9596 

Homer Grifl&th, Manager. 
San Francisco — 681 Market St., R. J. Bidwell, Manager Garfield 5512 

Stations— Wrur, Hartford, Conn.; WDAN, Danville, 111.; WOKO, Albany, 

N. Y.; WABY, Albany, N. Y.; WENY, Elmira, N. Y.; WHDL, Olean, N. 

Y.; WHEC, Rochester, N. Y.; WRAK, WiUiamsport, Pa. 

NATIONAL BROADCASTING COMPANY 

(National Spot and Local Sales Division) 

New York City — 30 Rockefeller Plaza Circle 7-8300 

James V. McConnell, National Spot and Local Sales Manager; W. O. 
Tilenius, Assistant Manager; W. C. Roux, Assistant Manager. 

Bo^^ow— Bradford Hotel, E. Kettell Hancock 4261 

Cleveland — 815 Superior Ave., N. E., Donald G. Stratton Cherry 0942 

Chicago — Merchandise Mart Superior 8300 

Oliver Morton, Manager. 

Denver — 1625 California Street, James MacPherson Main 6211 

Hollywood — Sunset Blvd. & Vine St., Fred Selzer, Jr Hollywood 6161 

San Francisco — 111 Sutter Street, Donald Norman Sutter 1920 

Washington, D. C. — Trans-Lux Bldg., Mahlon Glascock Republic 4000 

Stations— KPO, San Francisco, Calif.; KOA, Denver, Colo.; WRC, Wash- 
ington, D. C; WMAQ, Chicago, 111.; WOWO-WGL, Fort Wayne, Ind.; 
WBZ-WBZA, Boston-Springfield, Mass.; WEAF, New York, N. Y.; WGY, 
Schenectady, N. Y.; WTAM, Cleveland, Ohio; KYW, Philadelphia, Pa.; 
KDKA, Pittsburgh, Pa. 

NORTHERN BROADCAST SALES 

Toronto — Bank of Commerce Bldg Elgin 1 165 

Jack K. Cooke, General Manager; R. A. Leslie, Manager; N. D. Brown, 
C. E. Wingrove, Sonya Barnett. 

136 



Montreal— 310 Keefer Bldg HArbour 305 1 

Roy Ho£f, Manager. 

Stations— CK'^S, Kingston, Ont.; CJKL, Kirkland Lake, One; CFCH, North 
Bay, Ont.; CHEX, Peterborough, Ont.: CKGB, TImmins, Ont.; CKRN, 
Rouyn-Noranda, Que.; CKVD, Val D'Or, Que.; CHAD, Amos (Northern 
Quebec B'casting System). 

NORTHWEST RADIO ADVEHTISIXG CO. 

Seattle — American Bldg Elliot 5488 

Edwin A. Kraft, General Manager; W. L. Paul, Assistant Manager. 
Stations — KINY, Juneau, Alaska; KTKN, Ketchikan, Alaska. 

PAN AMERICAN BROADCASTING COMPANY 

(Latin-American and Foreign Station Representative) 

New York City — 330 Madison Avenue, E. Bernald, Manager MUrray Hill 2-0811 

Chicago — 228 North La Salle St., F. R. Jones, Manager State 5096 

Cleveland — 1635 East Twenty-Fifth St., Alonzo Hawley Prospect 2922 

Hollywood— 6362 Hollywood Blvd., H. O. Griffith Granite 1726 

San Francisco — 681 Market St., S. P. LaDue Douglas 4475 

Seattle— ^hhe Bldg., Hal Pearce Main 6626 

Stations: Argentina: Red Argentina de Emisoras Splendid (11-station net- 
work) Bolivia: CP2, La Paz; British Guiana: ZFY, Georgetown; Chile: 
Cooperativa Vitalicia (7-station network); Columbia: Radio Continental 
(4-station network); Costa Rica: TIPG, San Jose; Dominican Republic: 
HIN, Ciudad Trujillo; Ecuador: HCIBF, Quito and HCRB, Guayaquil; El 
Salvador: YSP, San Salvador; Guatemala: TGW, Guatemala City; Haiti: 
HHW and HHBM, Port-au-Prince; Honduras: HRN, Tegucigalpa; Nicara- 
gua: YNRS-YNPH, Managua; Panama: HP5G-HOA, Panama City; Para- 
guay: ZP9-ZP1, Ascuncion; Peru: Compania Peruana de Radiodifusion (7- 
station networK) and OAX4A-OAX4T-OAX4Z, Lima; Puerto Rico: WIAC, 
San Juan; Montevidsc; Venezuela: YV5RA-YV5RN, Caracas and YVIRA- 
YVIRV and YVIRK-YVIRL, Maracai c; Newfoundland: VONF-VONG- 
VONH, St. Johns; KFQD, Ankorage, Alaska. 

JOHN E. PEARSON COMPANY 

Chicago — 360 N. Michigan Avenue FRanklin 2359 

John E. Pearson, Owner; Kay Fisher; Audrey Bremer 

New York— 250 Park Ave PLaza 8-2255 

Hines Hatchett, Manager; John McSweeney; Shirley HcUender 
Stations— W}^T>, Chicago, 111.; WIRE, Indianapolis, Ind.; WAOV, Vin- 
cennes, Ind.; KDTH, Dubuque, la.; KGGF, Coffeyville, Kans.; KSAL, Salina, 
Kans.; WEW, St. Louis, Mo.; KGBX, Springfield, Mo.; KWTO, Springfield, 
Mo.; WLOL, St. Paul, Minn.; WIND, Gary-Chicago, 111.; WQXR, New 
York, N. Y.; KLCN, BlytheviUe, Ark.; WCAR, Pontiac, Mich.; KGKL, San 
Angelo, Texas; KPLT, Paris, Texas; KBST, Big Spring, Texas; KRBC, 
Abilene, Texas; KCMC, Texarkana, Texas; WHBL, Sheboygan, Wise; 
KATE, Albert Lea-Austin, Minn.; KYSM, Mankito, Minn.; KROC, Rochester, 
Minn.; WCAZ, Carthage, 111.; KFVS, Cape Givadeau, Mo.; KHMO, Hannibal, 
Mo.; WKRO, Cairo, 111. 

JOHN H. PERRY ASSOCIATES 

New York— 310 East 45th St MUrray Hill 4-1647 

William K. Dorman, Manager; W T. Kelly, Wilmer Clark. 

Chicago — 122 S. Michigan Avenue, O. J. Rantt, Manager Harrison 8085 

Detroit — 7338 Woodv ard Avenue, J. J. Higgins, Manager Madison 0790 

Atlanta — 1220 Rhodca-Haverty Bldg., Mrs. Alice S. Grant, Manager Walnut 1334 

Philadelphia — 12 South 12th St., Robert Hitchmgs, Manager Walnut 3555 

Stations— W}\IV, Jacksonville, Fla.; WTMC, Ocala, Fla.; WDLP, Panama 

City, Fla.; WCOA, Pensacola, Fla.; WCMI, Ashland, Ky.; WLAP, Lexington, 

Ky. 

EDWARD PETRY & COMPANY. INC. 

New York City — 17 East 42nd Street MUrray Hill 2-4401 

Edward Petry, President; Henry Christal, Secretary-Treasurer; Henry Ring- 

137 



STATION REPRESENTATIVES 



gold, Albert Young, Jr., Mason McGuire, Lloyd George Venard, Volney F. 
Righter, Francis Conrad, John Harrington, Oliver Presbrey. 

Chicago — 400 N. Michigan Avenue Delaware .S6'.)0 

Edward Voynow, Vice-President; John Ashenhurst, Robert Boneil, James 
L. Thompson, Irvin Gross, Buell Herman, 

Detroit — General Motors Bldg Madison 1035 

William Cartwright. 

San Francisco — Russ Bldg., Earle H. Smith Garfield 4010 

LOS Angeles — 601 W. 5th Street, Chester Matson Michigan 8729 

St. Louis — Shell Bldg., George Kercher Chestnut 7191 

Stations — KARK, Little Rock, Ark.; KARM, Fresno, Cal.; KFI, Los Angeles, 
Calif.; KQW, San Francisco, Calif.; WICC, Bridgeport, Conn.; WSB, Atlanta, 
Ga.; KFH, Wichita, Kans.; WHAS, Louisville, Ky.; WSMB, New Orleans, 
La.; WBAL, Baltimore, Md.; WNAC, Boston, Mass.; WLLH, Lowell, Mass. 
WMAS, Springfield, Mass.; WAAB, Worcester, Mass.; WJR, Detroit, Mich. 
KSTP, St. Paul, Minn.; WDAF, Kansas City, Mo.; KFAB, Lincoln, Nebr. 
KOIL, Omaha, Nebr.; WBEN, Buffalo, N. Y.; WAGE, Syracuse, N. Y.; 
WGAR, Cleveland, Ohio; KVOO, Tulsa, Okla.; KGW, Portland, Ore.; 
WEAN, Providence, R. I.; WSM, Nashville, Tenn.; WFAA, Dallas, Texas; 
KGKO, Ft. Worth-Dallas, Texas; WBAP, Fort Worth, Texas; KPRC, Hous- 
ton, Texas; WOAI, San Antonio, Texas; KSL, Salt Lake City, Utah; WTAR, 
Norfolk, Va.; WRNL, Richmond, Va.; KOMO, Seattle, Wash.; KHQ, Spo- 
kane, Wash.; KG A, Spokane, Wash.; WTMJ, Milwaukee, Wise; Texas Qual- 
ity Network; Yankee Network. 

RALPH L. POWER 

(Australian Representative) 

Los Angeles — 405-7 Van Nuys Bldg. (14) Madison 5617 

Station — Representation of stations in Australia, New Zealand and South 
Africa. 

RADIO ADVERTISING CO. 

New York— 521 Fifth Avenue (17) MUrray Hill 2-2170 

Louis J. F. Moore, Manager; John Mayo. 

Chicago — 333 N. Michigan Avenue (1) Central 1743 

R. L. Swats, Jr., Manager. 

Detroit — General Motors Bldg. (2), Richard F. Kopf, Manager UNiversity 2-3553 

San Francisco — Russ Bldg. (4), David H. Sandeberg, Manager Exbrook 2093 

Los Angeles— 1^1 South Hill St. (14), J. Leslie Fox, Walter O. Miles Vandike 1901 

Stations — KWBW, Hutchinson, Kans.; KROC, Rochester, Minn.; WJNO, 
W. Palm Beach, Fla.; WAZL, Hazleton, Pa.; WEST, Easton, Pa.; WCLE, 
Cleveland, Ohio; WHKC, Columbus, Ohio; WTOL, Toledo, Ohio; WMBS, 
Uniontown, Pa.; The Oklahoma Network. 

RADIO CENTRE LIMITED 

Toronto— 1^ Wellington St., West WAverly 2036 

D. Spencer Grow, Manager. 
Station — CJCJ, Calgary, Alberta. 

RADIO REPRESENTATIVES, LTD. 

Toronto — 4 Albert Street WAverly 5564 

J, Slatter, Managing Director. 

Montreal — 337 Dominion Square Bldg., W. Dippie, Mgr HArbour 7811 

Stations — CFCN, Calgary, Alta.; CFRN, Edmonton, Alta.; CKMO, Van- 
couver, B. C; CKPR, Fort William, Ont.; CKCL, Toronto, Ont. (Montreal 
only); CKCH, Hull, Que.; CKCV, Quebec City, Que.; CHLN, Three Rivers, 
Que.; CHLT, Sherbrooke, Que.; CFQC, Saskatoon, Sask. 

138 



RADIO SALES 

(The Spot Broadcasting Division of the Columbia Broadcasting System) 

New York — 485 Madison Avenue Wickersham 2-2000 

Howard S. Meighan, Eastern Sales Manager; Howard L. Schreiber, Sales 
Service Manager; Ghas. H. Smith, Supervisor of Research; Wm. L. Rayburn, 
Promotion Director; Emmett J. Heerdt, Jr., Mgr., Clearance Dept.; Herbert 
A. Carlborg, G. R. Dunham, Jr., Wilbur Edwards, A. H. Flaten, Don Miller, 
Charles E. Morin, Roy F. Shults, David V. Sutton. 

Chicago — 410 N. Michigan Avenue Whitehall 6000 

J. Kelly Smith, General Sales Manager; Ted McLoney, Gordon Owen, 
J. M. Ward, Wm. Parker. 

St. Louis — Mart Bldg., Carter Ringlep, Sales Manager Central 8240 

Charlotte, N. C. — Wilder Bldg., Royal Penny, Sales Manager Charlotte 3-8833 

San Francisco — Palace Hotel Yukon 1700 

Ole G. Morby, Sales Manager for Northern California & the Northwest. 

Los Angeles — Columbia Square Hollywood 1212 

Meredith Pratt, Sales Manager for Southern California. 

Stations— "W API, Birmingham, Ala.; KNX, Los Angeles, Calif.; WTOP, 
Washington, D. C; WBBM, Chicago, 111.; WEEI, Boston, Mass.; WCCO, 
Minneapolis-St. Paul, Minn.; KMOX, St. Louis, Mo.; WABC, New York, 
N. Y.; WBT, Charlotte, N. C; Columbia California Network; Columbia 
New England Network; Columbia Pacific Network. 

WILLIAM G. RAMBEAU COMPANY 

Chicago — 360 N. Michigan Ave Andover 5566 

William G. Rambeau, Owner; Frank M. Reed, Mary S. Rudd, Helen G. 
Dooley. 

New York City — Chanin Bldg LExington 2-1820 

Paul S. Wilson, Manager; Helen Shatsick, Dorothy P. Phillips. 

Los Angeles — 5833 Fernwood Ave., Fred L. Allen, Manager Granite 3636 

Stations— YLTKC, Fresno-Visalia, Calif.; KFWB, Los Angeles, Calif.; KFMB, 
San Diego, Cal.; KJBS, San Francisco, Calif.; KMYR, Denver, Colo.; WNAB, 
Bridgeport, Conn.; WELI, New Haven, Conn.; WATR, Waterbury, Conn.; 
KBUR, Burlington, La.; WJEJ, Hagerstown, Md.; WDSM, Duluth-Superior, 
Minn.; WDGY, St. Paul-Minneapolis, Minn.; WIL, St. Louis, Mo.; WJTN, 
Jamestown, N. Y.; WHN, New York, N. Y.; WHEB, Portsmouth, N. H.; 
KBON, Omaha, Nebr.; WJAS, Pittsburgh, Pa.; WRAW, Reading, Pa.; 
WFCI, Pawtucket, R. L; WHBQ, Memphis, Tenn.; KEVR, Seattle, Wash. 

PAUL H. RAYMER CO. 

Chicago — 435 N. Michigan Avenue (11) Superior 4473 

Paul H, Raymer, Manager; Walter L Tenney, Richard F. Kopf. 

New York— 566 Madison Avenue (17) MUrray Hill 2-8689 

Fred C. Brokaw, Manager; Peirce L. Romaine, Paul Tiemer, Garfield C. 
Packard. 

Detroit — General Motors Bldg. (2), Walter I. Tenney Trinity 2-3553 

San Francisco — Russ Bldg. (4), David H. Sandeberg Exbrook 2093 

Los Angeles— 101 South Hill St. (14), J. Leslie Fox, Walter O. Miles Vandike 1901 

Stations — WBRC, Birmingham, Ala.; Arizona Broadcasting Co.; KTAR, 
Phoenix, Ariz.; KVOA, Tucson, Ariz.; KERN, Bakersfield, Calif.; KXO, El 
Centro, Calif.; KMJ, Fresno, Calif.; KMPC, Los Angeles, Calif.; KFBK, 
Sacramento, Calif.; KFSD, San Diego, Calif.; KTMS, Santa Barbara, Calif.; 
KWG, Stockton, Calif.; WDRC, Hartford, Conn.; WDEL-WILM, Wilming- 
ton, Del.; WMBR-WFOY, JacksonviUe-St. Augustine, Fla.; WSBT, South 
Bend, Ind.; KWFT, Wichita Falls, Kans.; WGAN, Portland, Me.; WCAO, 
Baltimore, Md.; WTAG. Worcester, Mass.; Michigan Radio Network; 
WXYZ, Detroit, Mich.; WOOD-WASH, Grand Rapids, Mich.; KWK, St. 
Louis, Mo.; WHK, Cleveland, Ohio; KOH, Reno, Nev.; WSYR, Syracuse, 
N. Y.; WTRY, Troy N. Y.; WKBN, Youngstown, Ohio; KEX, Portland, 
Ore.; WKBO, Harrisburg, Pa.; WGAL, Lancaster, Pa.; WORK, York, Pa.; 

139 



• • • STATrON REPRESENTATIVES • • • 

WPRO, Providence, R. I.; WDOD, Chattanooga, Tenn.; WLAC, Nashville, 
Tenn.; WRVA, Richmond, Va.; KJR, Seattle, Wash.; Arizona Broadcasting 
Co.; McClatchy Bee Line; Tri-Penn Group. 

VIRGIL REITER & CO. 

Chicago — 400 N. Michigan Ave. (11) Superior 5072 

Virgil Reiter, Jr., Owner. 

Stations— ^IBX., Utica, N. Y.; WCAU, Philadelphia, Pa. 

REYNOLDS-FITZGERALD, INC. 

New York City — 5 1 5 Madison Ave ELdorado 5-7020 

Herbert Hatfield, Robert S. McLean, C. Harry Weissner, Lou W. Turck, 

John H. Goetz. 
Chicago — 360 N. Michigan Ave State 4294 

John T. Fitzgerald, John E. Rohde, Harold E. Hinrichs. 

Detroit — General Motors Bldg., Richard T. Healy Madison 4250 

Philadelphia — Land Title Bldg., L. W. Turck Rittenhouse 3839 

San Francisco — 58 Sutter Street Garfield 6144 

Judson H. Carter, Ralph E. DeMotte. 
Los Angeles — 117 West Ninth Street, Charles E. Fisher Tucker 2474 

Station— ^SAJJ, Wausau, Wise. 

SEARS & AYER, INC. 

Chicago — 612 N. Michigan Ave Superior 8177 

B. H. Sears, President; A. T. Sears, Secretary-Treasurer. 

New York City — 295 Madison Ave., P. Joseph Bogner, Jack Martin LExington 2-0772 

Kansas City— 15 W. 10th St., Wm. Temple, Mgr Victor 0021 

Stations— "WHMA, Anniston, Ala.; WJBY, Gadsden, Ala.; WMOB, Mobile, 
Ala.; WMSD, Muscle Shoals, Ala.; WHBB, Selma, Ala.; WKEU, Griffin, Ga. 
WMTV, East St. Louis, 111.; WGIL, Galesburg, 111.; WCBS, Springfield, 111.; 
KTSW, Emporia, Kans.; WSON, Henderson, Ky.; WHOP, Hopkinsville, 
Ky.; WPAD, Paducah. Ky.; WHDF, Calumet-Houghton, Mich.; WJMS, Iron- 
wood, Mich.; WGCM, Biloxi-Gulfport, Miss.; WCBI, Columbus, Miss. 
WFOR, Hattiesburg, Mis?.; WAML, Laurel, Miss.; KWOS, Jefferson, Mo. 
WMBH, Joplin, Mo.; KORN, Fremont, Nebr.; KGFW, Kearney, Nebr. 
WBTA, Batavia, N. Y.; WLPM, Suffolk, Va.; WATW, Ashland, Wise. 
KDFN, Casper, Wyo.; KPOW, Powell, Wyo.; KWYO, Sheridan, Wyo.; Lake 
Superior Radio Group. 

SPOT SALES, INC. 

New York — 400 Madison Avenue ELdorado 5-5040 

James D. Shouse, President; Loren L. Watson, Executive Vice-President; 
Peggy Stcne, District Mgr.; Jack Koste 

Chicago — 360 N. Michigan Ave Franklin 8520 

Stanley Young, Willie Kissick. 

San Francisco — 5 Third St., John Livingston, District Mgr Douglas 2536 

Hollywood — 1650 Cosmo St Hollywood 6928 

John Livingston, District Mgr.; Grace Gibson. 

Stations— KGUl, Little Rock, Ark.; KYA, San Francisco, Calif.; WOL, 
Washington, D. C; WKAT, Miami Beach, Fla.; WATL, Atlanta, Ga.; WRBL, 
Columbus Ga.; WINN, Louisville, Ky.; WTBO, Cumberland, Md.; WHDH, 
Boston, Mass.; WMUR, Manchester, N. H.; WAAT, Newark, N. J. (outside 
N. Y. C); WTTM, Trenton, N. J.; WAKR, Akron, Ohio; WSAI, Cincinnati, 
Ohio; WLW, Cincinnati, Ohio (West Coast Only); WCED, DuBois, Pa.; 
WERC, Erie, Pa.; WHJB, Greensburg, Pa.; WKST, New Castle, Pa.; WIBG, 
Philadelphia, Pa.; KQV, Pittsburgh, Pa.; WCOS, Columbia, S. C; WMPS, 
Memphis, Tenn.; WSIX, Nashville, Tenn.; KNOW, Austin, Texas; WACO, 
Waco, Texas; WKWK, Wheeling, W. V. 

140 



STOVIN & WRIGHT 

Toronto— 1402 Viaory Bldg ADelaide 9184 

H. N. Stovin, Partner; C W. Wright, Partner; W. Enger, R. Bowden, 
J. Knox. 

Montreal — 608 Keefer Bldg., J. R. Pearcey, Mgr Plateau 8749 

Winnipeg — A. J. Messner, Manager, c/o Radio Station CKY Winnipeg 92191 

S. J. Irwin, F. Ward. 

Stations— C}OK, Vancouver, B. C; CKLN, Nelson, B. C; CFPR, Prince 
Rupert, B. C; CFAR, Flin Flon, Man.; CKX, Brandon, Man.; CKY, Winni- 
peg, Man.; CKCW, Moncton, N. B.; CHSJ, Saint John, N. B.; CFBR, Brock- 
ville, Ont.; CHML, Hamilton, Ont.; CKCR, Kitchener, Ont.; CFPL, London, 
Ont.; CKCO, Ottawa, Ont.; CFOS, Owen Sound, Ont.; CHPS, Parry Sound, 
Ont.; CHOV, Pembroke, Ont.; CKLW, Windsor, Ont.; CKAC, Montreal, 
Que.; CJBR, Rimouski, Que.; CHGB, Ste. Anne de la Pocatiere, Que.; 
CJRL, Kenora, Ont.; CJGX, Yorktown, Sask. 

TEXAS DAILY PRESS LEAGUE, INC. 

Dallas — 507 Texas Bank Bldg., Irl W. Brown, Manager Central 9026 

New York — 60 East 42nd St., Lowell W. Brown, Manager MUrray Hill 6-1788 

Chicago — 360 N. Michigan Ave., Don B. Milliken, Manager Franklin 5241 

St. Lotiis — 915 Olive St., Fred J. Wright, Manager Chestnut 1965 

San Francisco — 155 Sansome St., R. J. Birch, Manager Davenport 4l64 

5/tf//o«— WDWS, Champaign-Urbana, 111. 

EDWARD S. TOWNSEND COMPANY 

San Francisco — Russ Bldg., Edward S. Townsend, Owner Exbrook 2164 

5/^//o«5— WIOD, Miami, Fla.; WOR, New York, N. Y. 

TRI-CITY STATIONS OF VIRGINIA 

Lynchburg, Va. — Allied Arts Bldg., Philip P. Allen, Manager Lynch' urg 3032 

Stations— '^BrM, Danville, Va.; WLVA, Lynchburg, Va.; WSLS, Roa- 
noke, Va. 

J. FRANKLYN VIOLA AND COMPANY 

(Foreign Language Representative'''^ ) 

New York City — 152 W. 42nd St., J. Franklyn Viola, President CHickering 4-3254 

*Stations represented for the broadcasting and producing of foreign language programs only. 

THE WALKER COMPANY 

New York— 551 Fifth Avenue MUrray Hill 2-0374 

J. Wythe Walker, President. 

Chicago — 360 North Michigan Ave., Hal Holman State 5262 

Kansas City, Mo.— 15 W. 10th St., Wm. Temple Victory 0021 

Los Angeles — 568 Chamber of Commerce Bldg., Walter Biddick Richmond 6184 

Stations — KUOA, Siloam Springs, Ark.; KFXJ, Grand Junction, Colo.; 
KFKA, Greeley, Colo.; KSEI, Pocatello, Ida.; KTFI, Twin Falls, Ida.; KFJB, 
Marshalltown, Iowa; KOAM, Pittsburg, Kans.; WABI, Bangor, Me.; WSAR, 
Fall River, Mass.; KGIR, Butte, Mont.; KPFA, Helena, Mont.; KRBM, Boze- 
man, Mont.; WJAG, Norfolk, Nebr.; KGNF, North Platte, Nebr.; KLPM, 
Minot, N. D.; WICA, Ashtabula, Ohio; KABR, Aberdeen, S. D.; KOBH, 
Rapid City, S. D.; WRJN, Racine, Wise; Z-Bar Net (KGIR, Butte, Mont.; 
KPFA, Helena, Mont.; KRBM, Bozeman, Mont.). 

WAXELBAUM & CO. 

(Foreign Language Representative) 

New York— 152 West 43rd St PEnnsylvania 6-0043 

Benjamin Waxelbaum, Principal. 

Stations — Representative for broadcasting and producing of foreign-language 

programs only. 

141 



• • • STATION REPRESENTATIVES • • • 

WEED & CO. 

New York — 350 Madison Avenue VAnderbilt 6-4542 

Joseph J. Weed, President; Grace Walsh, Secretary. 

Chicago — 203 N. Wabash Avenue Randolph 7730 

C. C. Weed, Vice-President. 

Detroit — General Motors Bldg., Charles M. Adell, Manager Madison 6366 

Boston — Statler Bldg., Charles D. Kean, Manager Hubbard 5677 

Hollywood — 6253 HoUyw^ocd Blvd., Lincoln P. Simonds, Manager Hillside 8611 

San Francisco — Mark Hopkins Hotel, Lincoln P. Simonds, Manager Yukon 1899 

Stations— KS^O, San Francisco, Calif.; WTIC, Hartford, Conn.; WWDC, 
Washington, D. C; WMBR, Jacksonville, Fla.; WSUN, St. Petersburg, Fla.; 
WSOY, Decatur, 111.; WTAX, Springfield, 111.; WEOA, Evansville, Ind.; 
WGBF, Evansville, Ind.; WBOW, Terre Haute, Ind.; KGLO, Mason City, 
la.; WDSU, New Orleans, La.; WRDO, Augusta, Me.; WLBZ, Bangor, Me.; 
WCSH, Portland, Me.; WORC, Worcester, Mass.; WSLI, Jackson, Miss.; 
KFBB, Great Falls, Mont.; WFEA, Manchester, N. H.; KGGM, Albuquerque, 
N. M., WEBR, Buffalo, N. Y.; WMCA, New York, N. Y.; WWNY, Water- 
town, N. Y.; WCOL, Columbus, Ohio; WIZE, Springfield, Ohio; WAYS, 
Charlotte, N. C; WRAL, Raleigh, N. C; WING, Dayton, Ohio; WJAR, 
Providence, R. I.; WFBC, Greenville, S. C; WRR, Dallas, Texas; KFJZ, 
Fort Worth, Texas; Texas State Network; WCAX, Burlington, Vt.; WTAQ, 
Green Bay, Wise; New England Regional Network; CFAC, Calgary, Alta.; 
CJCA, Edmonton, Alta.; CFGP, Grand Prairie, Alta.; CJOC, Lethbridge, 
Alta.; CKOV, Kelowna, B. C; CJAT, Trail, B. C; CKWX, Vancouver, B. C; 
CJVI, Victoria, B. C; CKRC, Winnipeg, Man.; CFNB, Fredericton, N. B.; 
CHNS, Halifax, N. S.; CJCB, Sydney, N. S.; CKOC, Hamilton, Ont.; CKWS, 
Kingston, Ont.; CKJL, Kirkland Lake, Ont.; CFCH, North Bay, Ont.; CHEX, 
Peterborough, Ont.; CJCS, Stratford, Ont.; CKSO, Sudbury, Ont.; CKGB, 
Timmins, Ont.; CFCY, Charlottetown, P. E. I.; CFCF, Montreal, Que.; 
CHAB, Moose Jaw, Sask.; CKBI, Prince Albert, Sask.; CKCK, Regina, Sask.; 
Marjorie Mills Hour; Tobacco Network. 

HOWARD H. WILSON COMPANY 

Chicago — 75 East Wacker Drive Central 8744 

Howard H. Wilson, Owner; S. M. Aston, George E. Wilson. 

New York— 551 Fifth Ave MUrray Hill 6-1230 

David F. Crosier, Manager; Clem A. Kracht. 

Hollywood — 6362 Hollywood Blvd., Homer O. Griffith Granite 6113 

San Francisco — 681 Market St., R. J. Bidwell Douglas 4475 

Seattle— 2102 Smith Tower Bldg., Robt. S. Nichols 

Stations— SS(/ COY, Montgomery, Ala.; KGHF, Pueblo, Colo.; KRLC, Lewis- 
ton, Ida.; WHBF, Rock Island, 111.; WDZ, Tuscola, 111.; KFBI, Wichita, 
Kans.; WFMD, Frederick, Md.; WSNY, Schenectady, N. Y.; WDNC, 
Durham, N. C; WHKY, Hickory, N. C; KWJJ, Portland, Ore.; WPIC, 
Sharon, Pa.; KELO, Sioux Falls, S. D.; KSOO, Sioux Falls, S. D.; WJHL, 
Johnson City, Tenn.; KGNC, Amarillo, Texas; KFDM, Beaumont, Texas; 
KROD, El Paso, Texas; KFYO, Lubbock, Texas; KRGV, Weslaco, Texas; 
WWSR, St. Albans, Vt.; WDEV, Waterbury, Vt.; WSVA, Harrisonburg, 
Va.; KXRO, Aberdeen, Wash.; KELA, Centralia-Chelalis, Wash.; KGY, 
Olympia, Wash.; KXA, Seattle, Wash.; KUV, Walla Walla, Wash.; WKBH, 
La Crosse, Wise; WIBA, Madison, Wise; WEMP, Milwaukee, Wise; WOSH, 
Osbkosh, Wise; Lone Star Chain. 

CFCN, Calgary, Alta.; CFRN, Edmonton, Alta.; CKMO, Vancouver, B. C; 
CKPR, Fort William, Ont.; CFQC, Saskatoon, Sask.; CKCH, Hull, Que. 

HELEN WOOD 

New York— 551 Fifth Ave. (17) MUrray Hill 2-8228 

Helen Wood, Manager; Lionel E. Colton, Asst. 

Stations— ^SKK, Stamford, Conn.; WKNY, Kingston, N. Y.; WSNY, 
Schenectady, N. Y.; WIBX, Utica, N. Y.; WAIR, Winston-Salem, N. C; 
Connecticut State Network. 

142 



C/9 



« u 



^3 





i\ud^ei / f/. S^eecid network 6no 
on tne ctir touau - - - 






■^ The Raleigh Cigarette Program, with 
RED SKELTON 
Ozzie Nelson i^ Harriet Hilliard 

for Broxvn &• Williamson Tobacco Corporation 

^ "Beat the Band" with 
HILDEGARDE 

for Brown ^ Williamson Tobacco Corporation 

^ "People Are Funny" 

for Brown 6> Williamson Tobacco Corporation 

1^ RAY DADY 

for The Grove Laboratories, Inc. 

^ "Reveille Roundup" 

for The Grove Laboratories, Inc. 

^ ED SULLIVAN 

for The Mennen Covipatty 

^ "World News Parade" with 
UPTON CLOSE 

for W. A. Sheaffer Pen Company 



W6 



RUSSEL M. SEEDS COMPANY, Advertising 

Palmolive Building Chicago 11, Illinois 

144 



NEWS SERVICES 



International News Service 

New York— 235 East 45th Street MUrray HUl 2-0131 

Executives 

President Joseph V. Connolly 

Editor-in-Chief Barry Paris 

Managing Editor Seymour Berkison 

Business Manager Walter E. Moss 

Sales Manager Frank J. Nicht 

Press Association^ Inc, {Associated Press) 

New York— 50 Rockefeller Plaza Circle 7-1357 

Executives 

General Manager William J. McCambridge 

Assistant General Manager Oliver Gramling 

Radio News Director Tom O'Neil 

Radio News Association 

New York— 521 Fifth Avenue MUrray HUl 2-4341 

President Herbert Moore 

Reuters 

New York— 50 Rockefeller Plaza Circle 6-3960 

Executives 

Manager D. Kimpton Rogers 

News Editor Jeoffrey Imeson 

Accountant Douglas Rowley 

Transradio Press Service^ Inc, 

New York— 521 Fifth Avenue MUrray Hill 2-4053-4 

Executives 

President Herbert Moore 

Vice-President-Editor Dixon Stewart 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President Hugh Baillie 

Vice-President & General Business Manager. . E. M. Williams 

Radio News Manager Phil Newsom 

Radio Sales Manager A. F. Harrison 



145 



When a problem arises in your business 
and you need competent advice you consult 

A SPECIALIST 

How is one designated a specialist? 
Through years of experience and practice 
with other people's problems and headaches. 
That is what we have been doing for the 
past twenty-five years — working out other 
people's problems and relieving their headaches 

IN PRINTING 

Why not let us diagnose your printing problem 
and maybe we can relieve you of a headache? 
We are specialists in handling trade publications, 
house organs, year books and catalogs. 
Our prescription might be the cure 
for your printing ills. 

BARNES PRINTING CO., Inc. 

229 West 28th Street 

New York L N. Y. 



146 



RESEARCH 



ORGANIZATIONS 



AMERICAN RESEARCH SERVICE 

1023 Victoria Avenue, Los Angeles 6, Calif. 
Phone: YOrk 3010 

Owner and General Manager 

Robert L. Biggs 

Services Offered: All types of business sur- 
veys and polls; special attention given to 
radio surveys, coincidental or recall methods, 
telephone or personal interview. Individual 
studies planned and executed to meet special 
problems and conditions. 



CALIFORNIA ASSOCIATES 

417 South Hill St., Los Angeles, Calif. 
Phone: Madison 1196 

Partner John B. Knight 

Partner Geraldine Parker 

Secretary Sylvia Clawson 

Branch Office 

300 Montgomery St., San Francisco, Calif. 

Phone: Exbrook 0600 

Services Offered: Public opinion surveys; 
qiarket analysis; business research. 



BUREAU OF RESEARCH IN 
EDUCATION BY RADIO 

University of Texas, Austin, Texas 
Phone: 9171-234 

Director A. L. Chapman 

Secretary Camille Lyons 

Assistants Elizabeth Berg, 

Helen Kelley, Jerry Barnes, Janice Lyons 

Services Offered: Non-commercial re- 
search service; research results utilized in 
the planning, writing, production and evalua- 
tion of educational radio programs; educa- 
tional radio equipment studies; listening- 
time studies; listener-effect surveys. 



CALIFORNIA RESEARCH BUREAU 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: Ho. 5111 

C. P. A Carl Oppenheimer 

Researcher E. B. Goodman 

Retail Store Executive N. B. Slocum 

Services Offered: Re-conversion of Indus- 
try from war to peace time pursuit, engineer- 
ing facility, and scientific measurement of 
opinion tendencies in radio, political senti- 
ment, and socie-economic movement, income 
tax consultants. 



k 



WALTER P. BURN & ASSOCIATES, 
INC. 

7 West 44th Street, New York, N. Y. 
Phone, MUiray Hill 2-7462 

President Walter P. Burn 

Vice-President William Noble 

Services Offered: Market data, economic 
studies, media coverage studies, radio cov 
erage maps, decorative maps, economic maps 
charts, trade paper advertising, brochures, 
dramatized sales presentation, complete pro 
motion plans, trade area counsel on FM 
applications. 



147 



CANADIAN FACTS 

19 Melinda Street, Toronto, Ont., Canada 
Phone Adelaide 2067 

President John F. Graydon 

Vice-President Ethel O. Colwell 

Services Offered: All types of marketing 
research including market coverage data, 
consumer studies, dealer investigations, opin- 
ion studies, government work, market condi- 
tion forecast and checks on effectiveness of 
various media. Representatives in over 100 
key communities across Canada. 



McKINSEY & CO. 

60 East 42nd St., New York, N. Y. 

Phone, VAnderbilt 6-5280 

Services Offered: Distribution consultant, 
market surveys, media studies. 



COMMERCIAL SERVICES, INC. 

2011 Park Avenue, Detroit 26, Mich. 
Phone: RAndolph 1485 
President-General Manager 

Richard W. Oudersluys 

Secretary-Treasurer Lawrence E, Black 

Production Manager Nellie R. Cline 

Services Offered: Radio listening surveys, 
consumer and dealer studies, copy testing, 
market investigations. 



advertising through the medium of radio 
broadcast; evaluation of the popularity of 
various radio broadcast programs in relation 
one to the other; studies of the habits of 
those who listen to radio broadcast programs 
and of the uses by such listeners of radio 
receiving instruments; and generally, the 
collection and dissemination of information, 
statistics and data applicable, directly or in- 
directly, to the use of wireless telegraphy 
for the transmission of messages or the en- 
tertainment or education of the listening 
public. 



CROSSLEY, INC. 

330 West 42 St., New York 18, N. Y. 
Phone BRyant 9-5462 

President Archibald M. Crossley 

Vice-President J. A. Ward 

Services Offered: Program rating, nation- 
wide or individual area studies, general mar. 
keting consultants. 



ROBERT S. CONLAN & ASSOCIATES 

New York Life Bldg., Kansas City, Mo. 
Phone Victor 1973 

Principal Robert S. Conlan 

Associates Carrie J. Conlan, 

Gladys Zander 

Services Offered: Advertising and public 
relation research, listener surveys, market 
research. 



THE COOPERATIVE ANALYSIS OF 
BROADCASTING, INC. 

330 West 42nd Street, New York, N. Y. 
Phone, LOngacre 3-1454 

General Manager A. W. Lehman 

Governing Committee: 

D. P. Smelser, Chairman (Procter & 
Gamble Co.) ; George H. Gallup, Treasurer 
(Young & Rubicam) ; Robert B. Brown 
(Bristol-Myers Co.); L. D. H. Weld (Mc- 
Cann-Erickson) ; F. B. Ryan, Jr. (Ruth- 
rauff & Ryan) ; John L. Bogert (Standard 
Brands) ; A. W. Lehman, General Man- 
ager. 

Services Offered: The Cooperative Analy- 
sis of Broadcasting, Inc., is a non-profit mem- 
bership corporation. Its purposes are: col- 
lection, for information of its members, of 
information, statistics, and data related to 



ELLIOTT-HAYNES, LTD. 
(Radio Research Division) 

25 King St., West, Toronto, Ont., Canada 

President .Walter E. Elliott 

Vice-President W. Paul Haynes 

Secretary-Treasurer Ernest Comte 

Offices 

Sun Life Bldg., Montreal, P. Q., Canada 
(Also offices in Halifax, Winnipeg and 
Vancouver.) 

Services Offered: Radio audience and 
listening surveys using, with permission, the 
C. E. Hooper, Inc., technique and formula 
(telephone co-incidental) ; reports are re- 
leased fortnightly with the first report of 
the month carrying complete data on eve- 
ning listening and the second report carry- 
ing complete data on daytime listening. 



EVALUATION OF SCHOOL 
BROADCASTS PROJECT 

Ohio State University, Columbus, Ohio 

Phone, University 3148, Ext. 708 

Director L Keith Tyler 



148 



RESEARCH ORGANIZATIONS 



• • • 



Associate Director Norman Woelfel 

Services Offered: Research on the relation 
of radio and children and young people; 
advisory services to broadcasters and educa- 
tors on planning and production of school 
broadcasts and children's programs. (This 
project has published 40 bulletins on a 
variety of problems relating to the educa- 
tional use of radio; bulletins are available 
from the project at cost. 



HOOPER-HOLMES BUREAU 

102 Maiden Lane, New York 5, N. Y. 
Phone WHitehall 3-9700 

Director of Research William L. Henry 

Branch Offices 

78 Offices Throughout 

United States and Canada 

Services Offered: Commercial research. 



FACTS CONSOLIDATED 

6305 Yucca at Vine, Hollywood, Calif. 

Phone: Granite 3658 

Co-Owner Dorothy D. Corey 

111 Sutter St., San Francisco, Calif. 

Co. Owner Roy S. Frothingham 

Services Offered: Coincidentals, special 
studies involving products, radio, public 
opinion, etc. 



C. E. HOOPER, INC. 

10 East 40th St., New York 16, N. Y. 
Phone, LExington 2-3000 

President C. E. Hooper 

Vice-President Fred H. Kenkel 

Manager, Station Audience Reports 

W. Ward Dorrell 

Manager, Radio Program Reports 

Dorothy M. Behrens 

Manager, Special Surveys Edythe F. Buel 

Research Consultant Dr. M. N. Chappell 

Branch Office 

1709 West 8th St., Los Angeles, Calif. 

Phone: Federal 7777 

Manager Ruth Arnold 

Services Offered: Radio audience and list- 
ening survey specialists, publishers of 
monthly "Hooper Radio Reports" — (National 
daytime programs, national evening pro- 
grams, regional sets-in-use reports, regional 
program ratings, station audience reports, 
radio sales effectiveness reports, etc.) 



INDUSTRIAL SURVEYS CO., INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-0690 

President Samuel G. Barton 

Vice-President Stanley Womer 

Secretary-Treasurer Henry C. Trainor 

Assistant to President Jean L. Stewart 

Director Radio Coverage Studies 

George M. Baillie 

Director, The Radio Panel Berta Howell 

Mgr., Telephone Surveys Anne Nash 

Tabulating Manager Kurt Benjamin 

Statistician Ralph Chances 

Librarian Sophia Hanson 

Branch Office 

75 East Wacker Drive, Chicago 1, 111. 

Phone: State 7788 

Mgr., Radio Surveys Marji Frank 

Tabulating Manager Richard Buck 

Statistician Robert Farber 

Librarian Stanley Berglund 

Services Offered: Field surveys via per- 
s-onal interview, telephone interview, con- 
trolled mail, panels and juries. National 
Radio Coverage studies. The Listener Diary, 
The Radio Panel, listening-buying correla- 
tions. Permanent radio staff in 20 cities. 
Mechanical and manual tabulating New York 
and Chicago. 



NATIONAL RADIO RECORDS 

347 Madison Ave., New York 17, N. Y. 

Phone, MUrray Hill 6-9186 

President N. Charles Rorabaugh 



149 



Executive Vice-President Fulton Dent 

Publication Editor Dorothy Greene 

Services Offered: Monthly spot advertis- 
ing reports; confidential statistics revealing 
spot activity of national and regional adver- 
tisers. 



tiveness of various media of communica- 
tion; sociological and psychological compo- 
sition of radio audiences; audience to 
different types of programs; techniques of 
measurement of coverage and effectiveness of 
media of communication; techniques of 
measuring likes and dislikes of programs. 



A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago, 111. 
Phone, HoUycourt 6100 

President A. C. Nielsen 

Executive Vice-President F. K. Leisch 

Executive Vice-President H. L. Rusch 

Vice-President W. B. Perrin 

Vice-President. J. M. Teague 

Vice-President L. O. Heideman 

Vice-President P. V. Jester 

Vice-President J. P. Napier 

Vice-President D. M. Prather 

Vice-President T. R. Shearer 

Vice-President C. T. Allen 

Vice-President C. G. Shaw 

Secretary.Treasurer Bertha Pritzlaff 

Branch Office 

500 Fifth Ave., New York, N. Y. 

Phone, PEnnsylvania 6-7126 

Executive Vice-President In Charge of 

N. Y. Office J. O. Peckham 

109 St. Aldates, Oxford, England 

Vice-President E. L. Lloyd 

Services Offered: Market research work 
including the publication of indexes on the 
drug, food, liquor, radio and British busi- 
ness. 



OFFICE OF RESEARCH- 
RADIO DIVISION 

3470 Broadway, New York 31, N. Y. 

Phone, AUdubon 3-2335 

Director Dr. John G. Peatman 

Services Offered: Psychological aspects of 
market research; surveys and analyses for 
the music industries and advertising agen- 
cies; weekly Audience Coverage Index Re- 
port; national survey of popular music 
broadcast on nation networks, consultation 
service on radio sampling methods and on 
the program analyzer technique for evaluat- 
ing and improving programs. 



THE PULSE OF NEV^ YORK, INC. 

500 Fifth Ave., New York 18, N. Y. 
Phone: LAckawanna 4-8305 

Director Sydney Roslow 

Manager David Klein 

Services Offered: Measurement of radio 
audiences, analysis of radio program audi- 
ences and the sales effectiveness of radio 
programs; studies of the relationship be- 
tween radio listening and other related ques- 
tions. 



OFFICE OF RADIO RESEARCH, 
COLUMBIA UNIVERSITY 

Phone, COlumbus 5-6951 
15 Amsterdam Ave., New York 23, N. Y. 

Director Dr. Paul F. Lazarsfeld 

Associate Director Dr. Robt. A. Merton 

Research Associate Marjorie Fiske 

Services Offered: Research in the effec- 



RADIO REPORTS, INC. 

220 East 42nd St., New York, N. Y. 
Phone: MUrray Hill 2-3564 

President Edward F. Loomis 

Vice-President P. R. Richer 

Secretary Rose T. Pavlica 

Sales Manager George I. Reid 



150 



RESEARCH ORGANIZATIONS 



Branch Office 

617 S. Olive St., Los Angeles, Calif. 

Phone: Van Dyke 4084 

Manager Dixie Wilkinson 

Services Offered : Daily and Weekly Digests 
of Radio Opinion; verbatim texts of radio 
addresses, comment, dramatization, news re- 
ports, etc., based on electrical recordings; 
verbatim text of radio commercials. Also 
monitoring (checking) of commercials and 
spot announcements on nation-wide basis. 



REGAN SERVICE 

1085 Monadnock Bldg., San Francisco, Calif. 

Phone DOuglas 4475 
Owner-Manager James L. Regan 

Services Offered: Personnel surveys in 
stores, hotels, restaurants, banks, transporta- 
tion systems; purchase tests; comparison 
shopping. 



ELMO ROPER 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 6-7164 

Executives Elmo Roper, Carolyn W. 

Crusius, Robert Williams 

Services Offered: Marketing research, dis- 
tribution con?ultanl, trade and consumer 
studies. 



ROSS FEDERAL RESEARCH CORP. 

18 East 48th St., New York, N. Y. 

Phone, PLaza 3-6500 

President and Treasurer Harry A. Ross 

Vice-President-General Manager 

Densmore A. Ross 
Vice-President-General Sales Manager 

Clifford B. Ross 
Vice-President-Eastern Sales Manager 

S. W. Sheetz 



Vice-President-Midwestern Sales Manager 

W. O'Dell 
Secretary Frank X. Miske 

Branch Offices 
59 E. Van Buren St., Chicago, 111. 
642 Book Bldg., Detroit, Mich. 
872 Hanna Bldg., Cleveland, Ohio 
913-915 Berger Bldg., Pittsburgh, Pa. 
606 West Wisconsin Ave., Milwaukee, Wise. 
740 Union Trust Bldg., Cincinnati, Ohio 
320 N. Meridian St., Indianapolis, Ind. 
817-18 Metropolitan Bldg., Boston, Mass. 
17 Court St., Buffalo, N. Y. 
Market St. National Bank Bldg., Philadel- 

phia. Pa. 
1028 Connecticut Ave., Washington, D. C. 
1807 Grand Ave., Kansas City, Mo. 
210 Grand Olive Bldg., St. Louis, Mo. 
3723 Wilshire Blvd., Los Angeles, Calif. 
1051-53 Monadnock Bldg., San Francisco, 
Calif. 

1904 Third Ave., Seattle, Wash. 
Tower Petroleum Bldg., Dallas, Texas 

903 United States National Bank Bldg., 
Denver, Colo. 

47 West South Temple St., Salt Lake City, 
Utah 

Rand Tower Bldg., Minneapolis, Minn. 

507 Tenth St., Des Moines, la. 

1911 Si-rick Bldg., Memphis, Tenn. 

314 Johnston Bldg., Charlotte, N. C. 

207-208 Palmer Bldg., Atlanta, Ga. 

90 State St., Albany, N. Y. 

1004 Baronne Bldg., New Orleans, La. 

404 Terminal Bldg., Oklahoma City, Okla. 

306 S. Fifteenth St., Omaha, Nebr. 

602 Porter Bldg., Portland, Ore. 

746 Chapel St., New Haven, Conn. 

Services Offered: Market research, con- 
sumer and dealer studies, radio studies, sales 
planning and testing. 



GREGORY GUY WILLIAMS 

1137 Board of Trade Bldg., Kansas City, Mo. 
Phone: Victor 0553 

Owner G. G. Williams 

Services Offered: Grain statistical studies; 
market surveys; wheat, rye, corn and grain 
market forecasts. 



151 



ITjgg^ililllU 




These Stations 
in These Markets 
are Your Best Dollar Values 



Boston 
Charleston 

Denver 
Detroit 
Grand Rapids 
Kansas City 
los Angeles 
Macon 
New Orleans 
New York 
Port Arthur 
Oakland 
Portland 



WMEX Independent 

WGKV Red, Blue and 
Mutual 

KVOD Blue 

CKLW Mutual 

WLAV Blue & Mutual 

KCMO Blue 

KPAS Independent 

WBML Blue & Mutual 

WNOE Mutual 

WOV Independent 

KPAC Mutual 

KLX Independent 

KXL Independent 



Pueblo 
Rochester 

Rutland 

Sacramento 

St. Petersburg 
and Tampa 

Salt Lake City 
and Ogden 

Tacoma 

Tulsa 

Waterbury 

Wenatchee 

Yakima 



KGHF 
WSAY 

WSYB 



Blue 

Mutual plus 
Blue Shows 

Mutual and 
Yankee 



KROY Columbia 

WTSP Mutual 

KLO Mutual 

KMO Mutual 

KOME Blue & Mutual 

WBRY Columbia 

KPQ Blue 

KIT Mutual 



Utah — Intermountain Network — five stations — all Mutual 



JOSEPH HERSHEY M*GILLVRA, in. 



NEW YORK, 17 

366 Madison Avenue 

Murray Hill 2-875S 



CHICAGO, 11 

919 N. Michigan Avenue 

Superior 3444 



SAN FRANCISCO, 4 

627 Mills Building 

Sutter 1393 



LOS ANGELES, 15 

445 Western Pacific Buildinf 

Prospect 5319 



ADVERTISING 
i^ AGENCIES ^ 



The following listing includes agencies placing network and 
important spot business during 1943 as well as those handling the 
larger local accounts. 
Key to Symbols of Membership and Recognition Abbreviations 

A AAA . . . American Association of Advertising Agencies 

ABC . . . Audit Bureau of Circulation 

ABP . . . Associated Business Papers 

ANPA . . . American Newspaper Publishers' Association 

APA . . . Agricultural Publishers* Association 

FA AG . . . First Advertising Agency Group 

NOAB . . . National Outdoor Advertising Bureau 

OAAA . . . Outdoor Advertising Association of America, Inc. 

PPA . . . Periodical Publishers* Association 

PRE . . . Pacific Recognition Bureau 

SAAA . . . Southwestern Association of Advertising 

Agencies 
SNPA . . . Southern Newspaper Publishers' Association 

AARON 6r BROWN (Bab-0, Aunt Polly's Soup Mix) ; Francis H. 
1411 Walnut St., Philadelphia, Pa. Leggett Co. (Premier Food Products) ; The 
Phone LOcust 2282 Sun. Rayed Co. (Kemp's Sun-Rayed Tomato 
ANPA Juice) ; Charles Hansen Laboratory, Inc. 
Officers (Junket) ; American Home Products (Anacin, 
President M. W. Aaron Old Dutch Cleanser) ; Best Foods Co. (Heck- 
Vice-President E. L. Brown ers' Cream Farina, H-0 Oats); Ralston Pu- 

Secretary-Treasurer Lon Jourdet rina Co. (Ralston, Instant Ralston, Ry- 

Radio Director E.L.Brown Krisp) ; Barbasol Co. (Barbasol Brushless 

« Shaving Cream); Penick & Ford, Ltd. (My- 

w <*«.•. «*^«%m*M*.*%^ ■»'n^ ••rv^«#«m*m«^ T-Fiuc ) ; Ex-Lax, Inc. (Ex-Lax, Jest); Lydia 

ADVERTISERS BROADCASTING E. Pinkham Co. (Sanative Wash); Joseph 

CO., INC. Tetley & Co. (Tetley Soup Mix, Tetley Tea) ; 

117 West 46th St., New York, N. Y. Standard Brands (Royal Baking Powder); 

Phone BRyant 9-1176 Dugan Brothers (Dugan Breads and Cakes) ; 

Officers Maltex Co. (Maltex) ; Grove's Laboratories 

President Z. H. Rubinstein (Grove's B-Complex Vitamins, Grove's Cold 

Treasurer M. Keilson Tablets) ; Bond Bakers (Bond Bread) ; (]ar. 

Radio Director Sholom Rubinstein ter Products, Inc. (Carter's Little Liver 

Producer Jacob F. Keilson Pills). 

Musical Director Harry Lubin • 

Continuity Writer Jacob I. Freedman ADVERTISING, INC. 

Radio Accounts Placed— Foreign Language 1523-29 Central National Bank Bldg., 

Programs: General Food Corp. (Maxwell Richmond, Va. 

House Coffee, Diamond Crystal Salt, Sanka Phone 32800 & 32809 

Coffee) ; Horowitz.Margareten; I. Rokeach & ANPA— SNPA— APA 

Sons; R. B. Davis Co. (Cocomalt, Davis First Advertising Agency Group 

Baking Powder, Cut-Rite Waxed Paper; San Officers 

Fay Tissue); Colgate Palmolive-Peet Co. President J. Lynn Mill«T 

(Colgate Dental Cream) ; B. T. Babbit Co. Vice-President M. T. Miller 

153 




IOOK at New England as a whole — not just a part of it. 
^ The real potentialities of the New England market can be large- 
ly wasted if you try to cover too much area with two or th~ee stations. 

By taking the broad view, by bringing into focus all the cities of 
New England and their trading zones, it becomes apparent that you 
need a network to sell New England as a unit. 

There is but one network that will do this job — do it thoroughly 
by giving you the right stations in the twenty-one places where you 
need the impact of primary coverage. 

Add these twenty-one Yankee stations together, with their local 
acceptance based on long standing success and the friendship and 
support of their communities — the result is all-over primary cov- 
erage of New England. 

Yankee's twenty-one stations bring all markets within your reach in 
the only way they can be reached by radio. 

The Yankee 

hAember of fhe Mutual 
21 BROOKLINE AVENUE, BOSTON 15, MASSACHUSETTS 



HORL 




Network, inc. 

^Too6co%\\r\g System 

EDWARD RETRY & CO., INC., Exclusive National Sales Representative 



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Secretary-Radio Director. .Alicia G. Smithers 

Art Director M. F. Riggs 

Production Manager W. H. Hoxie 

Radio Accounts Placed — Southern Dairies, 
R. F. & P. Railroad, Richmond Maid Mfg. 
Co., Henry R. Haase Furs, Sydnor & Hundley, 
Inc. 

ADVERTISING & SALES 
COUNCIL INC. 

Winchester, Va. 
PPA 

President & Time Buyer John Freiburg 

Account Placed — O'Sullivan Rubber Co., 
Inc. 

• 

THE AITKIN-KYNETT COMPANY 

1400 South Penn Square 

Philadelphia, Pa. 

Phone Rittenhouse 7810 

AAAA — ABC — NOAB — ABP — ANPA 

APA — PPA 

Officers 

Senior Partner-Radio Director. .H. H. Kynett 

Partner A. K. Aitkin 

Partner M. E. Goldman 

Radio Accounts Placed — Stephano Bros.; 
Phillips Packing Co. 
• 

R. H. ALBER CO. 

458 Chamber of Commerce Bldg., 

Los Angeles, Calif. 

Phone PRospect 3331 

ANPA 

President R. H. Alber 

Radio Account Placed — Gospel B'casting 
Assn. 

• 

ALLEN & REYNOLDS, INC. 

833 Insurance Bldg. 

Omaha, Nebr. 

Phone Atlantic 4445 

ANPA— APA— APB 

Officers 

President-Treasurer Earl Allen 

Executive- Vice-President-Secretary, 

Milton H. Reynolds 

Vice-President Harold Roll 

Vice-President Robert Savage 

• 

ANDERSON, DAVIS & PLATTE, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-4868 

PPA — ANPA 

Officers 

President T. H. Anderson, Jr. 

Vice-President H. H. Smith 

Secretary-Treasurer-Time Buyer. . . .Lewis G. 
Van Akin. 

Branch Office 
821 15th St., N.W., Washington, D. C. 
Phone NA 7142 
Radio Accounts Placed — Alexander Smith 
& Sons Carpet Co. (national spot, F. Schu- 
macher & Co. (national spot), Dry Dock 
Savings Institution (local). 



ANFENGER ADVERTISING 
AGENCY, INC. 

1706 Olive St., St. Louis, Mo. 

Phone CHestnut 6380 
AAAA— ABP— ANPA— PPA 

Radio Director Vernon L. Morelock 

Asst. Radio Director Lynn Westbury 

Branch Office 

1014 Canal Bldg., New Orleans, La. 

Phone RAymond 0845 

Manager Walter Winius 

Radio Accounts Placed — Falls City Brew- 
ing Co., Jackson Brewing Co., Seven-Up 
Bottling Co., Jefferson Hotel, St. Louis Dairy 
Council, Reardon Co., Lion Oil Refining Co., 
Meyer Bros. Drug Co. 
• 

ANIOL 6c AULD 

Transit Tower, San Antonio, Tex. 

Phone Fannin 9148 

ABP— SNPA— SAAA 

Officers 

President Claude B. Aniol 

• 

ARROW ADVERTISING AGENCY 

79 Wall St., New York 5, N. Y. 

Phone WHitehall 4.8193 

Officers 

Radio Director Rosetta Valenti 

Space Buyer Angelo Sava 

Copy Chief H. D. Kline 

Marketing Dir Wm. Balog 

Radio Accounts Placed — Colonial House 
Candies, Central Opera House, Times Sq. 
Motors, David's, Ridd Labs., Inc., Furniture 
Industry of America, 

• 

ASSOCIATED ADVERTISING 
AGENCY, INC. 

Florida Natl. Bank Bldg., Jacksonville 2, Fla. 

Phone 3-1253 

ABP— SNPA— APA— NOAB— FAAG 

Officers 

President M. Thayer Newman 

Executive Vice-President (in charge of radio) 

Hunter Lynde 
• 

ATHERTON & CURRIER, INC. 

420 Lexington Ave., New York, N. Y. 

Phone MOhawk 4-8795 

ABP— ANPA— PPA 

Officers 

President J. W. Atherton 

Vice-President Lester Stone 

Secretary W. T. Tieman 

Treasurer H. P. Francis 

Time Buyer Wm. T. Tieman 

Asst. Time Buyer N. Rothstein 

Branch Office 
100 Adelaide St., Toronto, Ont., Canada 
Radio Accounts Placed — Cuticura, 
Humphreys, Eno, North American Dye Corp., 
Scott's Emulsion, "Brylcreem." 



157 




OUR 
CONSTANT 
EFFORT IS 

ACCURATE RESEARCH 



Specializing in Radio 
Listening Surveys and 
General Market Research 



201 1 PARK AVE. 



COMMERCIAL SERVICES, Inc. 



RANDOLPH 1485 



DETROIT 26, MICH. 










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ADVERTISING AGENCIES 



AUBREY, MOORE & WALLACE, INC. 

230 N. Michigan Ave., Chicago, 111. 

Phone Randolph 0830 

ANPA — ABP — PPA — APA 

Officers 

President James T. Aubrey 

Vice-Presidents John C. Moore, 

John J. Finlay, L. 0. Wilson, 
Radio Time Buyer-Production. John H. North 
Radio Accounts Placed — Chicago Motor 
Club, Chicago Solvay Coke Co., International 
Harvester Co., Mcllhenny Co., McKenzie 
Milling Co., Old Colony Beverages, Orange- 
Crush Co., Williamson Candy Co., 0-Cedar 
Corp., Wyler & Co., Three Sisters. 



N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone Lombard 0100 

ANPA— PPA— ABP— APA— O AAA 

Officers 

President H. A. Batten 

Executive Vice-Presidents. .Ceroid M. Lauck, 
Clarence L. Jordan 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 6-0200 

Radio Dept. 

Vice-President In Charge of Radio, 

H. L. McClinton 

Business Manager Robert Collins 

Production Supervision Max Wylie 

Talent Alma E. Marks 

Copy Chief James E. Hanna 

Business Manager T. J. McDermott 

Time Buyer Paul Kizenberger 

Program Promotion Wauhillau La Hay 

Producers Herbert C. Sanford, 

John F. Roche, Wallace R. Magill, Les 
Quailey, R. C. Coleson, J. F. Rourke 

Writers G. David Gudebrod, 

Philip A. Young, Dorothy Zimmer, 
Richard Hubbell 
Statler Office Bldg., Boston 16, Mass. 
Phone Hubbard 4970 

Manager E. Craig Greiner 

404 Taft Bldg., Hollywood 28, Calif. 
Phone Granite 3697 

Manager Robert C. Coleson 

135 S. LaSalle St., Chicago 3, 111. 
Phone Randolph 3456 

Vice-President Sterling E. Peacock 

235 Montgomery St., San Francisco 4, Calif. 
Phone Sutter 2534 

Vice-President Carl J. Eastman 

2680 Penobscot Bldg., Detroit 26, Mich. 
Phone Randolph 3800 

Vice-President Wm. H. Beatty 

Radio Accounts Placed — Atlantic Refining 



Co., Bell Telephone System, Clicquot Club 
Co., Goodyear Tire & Rubber Co., Hawaiian 
Pineapple Co., Dr. Hess & Clark, Inc., Illinois 
Bell Telephone Co., Kerr Chickeries, Michi- 
gan Bell Telephone Co., Sheffield Farms Co., 
Supplee- Wills- Jones Co., Anthracite Indus, 
tries. United Air Lines, Electric Companies 
Adv. Program, Boeing Aircraft, Chas. E. 
Hires Co., Wyandotte Chemical Co. 



BADGER AND BROWNING 
& HERSEY, INC. 

30 Rockefeller Plaza, New York, N. Y. 

Phone Circle 7-3720 

ANPA — PPA — ABP 

Offficers 

President R. W. Hersey 

Chairman of Board J. L. Badger 

Treasurer F. S. Browning 

Radio Director Mrs. Marjorie de Mott 

Time Buyer H. W. Mallinson, Jr. 

Affiliated Agency 

Badger & Browning 

75 Federal St., Boston, Mass. 

Phone Liberty 3364 

Radio Account Placed — American Chicle 

Co., Denver Chemical Mfg. Co., Adam Hat 

Stores. 

• 

BALDWIN & STRACHAN, INC. 

374 Delaware Ave., Buffalo, N. Y. 

Phone WAshington 6854 

ABP— ANPA— PPA 

President Wm. Baldwin 

Vice-Pres. & Treas Kenneth Strachan 

Radio Director J. F. Higgins 

Radio Accounts Placed — Widmer's Wine 
Cellars, Inc., Iroquois Beverage Corp., 
O'Rourke Baking Co., Curtiss-Wright Corp., 
Rochester & Pittsburgh Coal Co., Seven-Up 
Co. of Buffalo. 

• 

BARLOW ADVERTISING AGENCY, 
INC. 

309 Syracuse-Kemper Bldg., Syracuse 2, N. Y. 

Phone 3-0131 

APA — PPA — ABP 

Offficers 

President E. S. Barlow 

Vice-President E. S. Crawford 

Vice-President H. H. Goodhart 

Secretary E. C. Watkins 

Production Manager F. B. Tompkins 

Copy Chief J. J. Hines 

Art Director H. C. Millard 

Radio Manager J. R. Coleman 

Radio Accounts Placed — Dairymen's League 
Co-operative Association, Inc., Haberle Con- 
gress Brewing Co., Lincoln National Bank & 
Trust Co. 



159 













b 



BLUE NETWORK 
SUNDAYS . . . 



BARNES CHASE COMPANY 

530 Broadwav. San Diego 1, Calif. 

Phone Franklin 7771 

ABP— ANPA 

Owner Norman R. Barnes 

Production Manager Wm. M. Price 

Radio Director Ruth F. Almstedt 

Branch Office 

1121 South Hill St., Los Angeles 15, Calif. 

Phone PRospect 4118 

Manager E. W. Rutledge 

• 

BARRONS ADVERTISING CO. 

1737 McGee St., Kansas City, Mo. 

Phone HArrison 7730-1 

ABP— ANPA— PPA— SNPA— APA 

Officers 

President & Treasurer Wheeler Godfrey 

Vice-President Frank H. Little 

Secretary A. W. Durrin 

Radio Dept. Heads Frank H. Little, 

William Rubin 
Radio Accounts Placed — Dr. W. L. Wilson, 
Seidlitz Paint & Varnish Co., Diesel Power 
Engineering School, Manor Baking Co., Chev- 
rolet Dealers of Kansas City, The Sodiphene 
Co., Pla-Mor Amusement Co., Kansas City 
Public Service Co., W. B. Duke Beverage Co., 
C. H. Stein-Mans Mfg. Co., National Protec- 
tive Insurance Co., Nourse Oil Co., Sweeney 
Trade Schools, Inc. 

• 

TED BATES, INC. 

630 Fifth Avenue, New York, N. Y. 

Phone Circle 6-9700 

AAAA— ANPA— PPA— 

NAOB— ABC— APA— ABP 

Officers 

President-Treasurer Theodore L. Bates 

Asst. to Pres. & Chrm. of Plant Creative 

Board Thomas Buechner 

Executive Vice-President Joseph R. Busk 

Vice President-Secretary. .Thomas J. Carnese 
Vice President-Director of Media- 

Asst. Secretary Edgar Small 

Vice-President and Director of Radio 

Tom Revere 

Time & Space Buyers Richard Mann, 

MacDonald Dunbar, R. J. Fiechter. 

Assistant Treasurer Carlos Justiz 

Vice-President & Director of R*-search 

Clifford Parsells 
Radio Accounts Placed — Colgate-Palmolive- 
Peet Co. (Colgate Dental Cream, Octagon 
Soap Products, Palmolive Brushless and 
Lather Shave Cream, Crystal White Soap 
Products) ; Continental Baking Co., Standard 
Brands, Inc. (Royal Gelatin, Royal Puddings, 
Royal Baking Powder) ; Carter Products, Inc. 
e 

BATTEN. BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone Eldorado 5-5800 

AAAA— APA— ANPA— PPA— ABP— 

ABC— NOAB— SNPA 



Officers 

Chairman of Board William H. Johns 

President Bruce Barton 

CLiairman of Executive Committee- 
Vice-President & Treasurer. .F. R. Feland 
General Manager & Vice-President, 

Alex F. Osborn 

Executive Vice-President for Western Offices 

John C. Cornelius 

Executive Vice-President for Eastern Offices 

B. C. Duffy 
Vice-President-Director of Radio, 

Arthur Pryor, Jr. 
Associate Director of Radio 

(Western Offices) Wayne Tiss 

Radio Producers and Writers: 

Homer Fickett, David White, Kenneth 
Webb, Kay Winn, Edwin Marshall, Wal- 
ter Tibbals, Russell Ambruster, Gladys 
Franklin, Geo. Kondolf, Robt. La Bour, 
Chet Gierlach, Josephine Lyons, Ted 
Long. 
Business Manager, 

Radio Dept Frank Silvernail 

Time Buyers Gertrude Scanlan, 

John Moore, Elenore Scanlan. 

Publicity Wm. Maloney 

Branch Offices 

919 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 9200 

Vice-President R. B. Barton 

Rand Bldg., Buffalo 3, N. Y. 
Phone Cleveland 7915 

Vice-President Stanley P. Irwin 

Grant Bldg., Pittsburgh 19, Pa. 
Phone Grant 8060 

Vice-President Leon D. Hansen 

178 Tremont St., Boston 11, Mass. 
Phone Hubbard 0430 

Vice-President Francis W. Hatch 

Northwestern Bank Bldg., Minneapolis 2, 
Minn. 

Phone Bridgeport 8881 

Vice-President H. H. Haupt 

Executive Vice-President. . . John C. Cornelius 

1515 Terminal Tower, Cleveland 13, Ohio 

Phone Prospect 3621 

Vice-President C. L. Davis 

1680 N. Vine St., Hollywood 28, Calif. 
Phone Hollywood 7337 

Manager Jack Smalley 

Radio Director Wayne Tiss 

Russ Bldg., San Francisco 4, Calif. 
Phone Garfield 1017 

Manager Charles H. McDougall 

Pacific Mutual Bldg., Los Angeles 14, Calif. 
Phone Michigan 1354 

Vice-President W. B. Geissinger 

Radio Accounts Placed — Armstrong Cork 
Co.; Boston Edison Co.; The Boston Globe; 
Corning Glass Works; Consolidated Edison; 
Cream of Wheat Corp.; E. I. du Pont de 
Nemours & Co.; Fenn Bros.; Fort Pitt Brew, 
ing Co.; Gamble Stores; General Baking Co.; 
General Electric Co.; B. F. Goodrich Co.; 
Hoffman Beverage Co.; Household Finance 
Corp.; Liberty Mutual Insurance Co.; Lyon 



161 



• • 



ADVERTISING AGENCIES 



• • 



Van & Storage Co.; M. J. B. Co.; Marine 
Midland Trust Co.; Minneapolis Brewing 
Co.; Mount Royal Importers; Mutual Sav- 
ings Bank Assn. of Mass.; Murine Co.; Nehi 
Corp.; North American Co.; North Star 
Woolen Mills, Northwestern Bell Telephone 
Co.; Northern Pump Co.; N. Y. Telephone 
Co.; Pennick & Ford, Ltd.; Reader's Digest 
Assn.; F. & M. Schaefer Brewing Co.; E. R. 
Squibb & Sons; Servel, Inc.; Taylor Instru- 
ment Co.; Standard Oil Co. of Calif.; Ten- 
nessee Coal, Iron & R. R. Co.; William 
Underwood Co.; Wildroot Co.; Western 
Auto Supply Co.; Waitt & Bond. 
• 

BENNETT, WALTHER & 
MENADIER, INC. 

69 Newbury St., Boston, Mass. 

Phone Kenmore 3820 

Officers 

President Nelson Bennett 

Vice-President Frederick P. Walther, Jr. 

Treasurer Royal W. Leith 

Secretary Dorothy Dodge 

Radio Accounts Placed — Washburn Candy 
Co., Hudson Coal Co. 

BENTON AND*BOWLES, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone WIckersham 2-0400 

AAAA — ANPA — PPA — ABP 

ABC — NOAB — APA 

Officers 

Chairman of Board Atherton W. Hobler 

President Clarence. B. Goshorn 

Secy.-Treas Edward R. Beach 

Executive Vice-President 

William R. Baker, Jr. 

Radio Dept. Business Mgr Walter Craig 

Vice-Pres-Media H. H. Dobberteen 

Script Editor Roy Bailey 

Casting Director Rita Dugan 

Time Buyers. .Franklin Owens, Frank Palmer 

Branch Offices 

Equitable Bldg., Hollywood 28, Calif. 

Phone Hillside 9151 

Production Head Al Kaye 

Radio Accounts Placed — General Foods 
Corp. (Maxwell House Coffee, Diamond 
Crystal Salt, Huskies, Baker's Chocolate, Post 
Toasties, Certo, Log Cabin Syrup, Post-Tens, 
Sure-Jell, Post's Bran Flakes) ; Prudential 
Insurance Co.; Procter & Gamble Co. (Ivory 
Snow). 

• 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC. 

136 East 38th St., New York 16, N. Y. 

Phone Lexington 2-7.'>S0 

ABP— ANPA— PPA— NOAB— APA— 

AAAA— PPA 

Officers 

President Arch Bermingham 



Executive Vice-President Stewart Wark 

Secretary-Treasurer Winston II. Ha gen 

Radio Director George C. Caslleman 

Radio Accounts Placed — Griffin Manufac- 
turing Co., Inc.; E. Fougera & Co.; Conti 
Products; Frank H. Lee Co.; Berst-Forster- 
Dixfield Co. 

• 

FRANK BEST & CO., INC. 

9 Rockefeller PI., New York, N. Y. 

Phone Circle 7-6760 

ABP— ANPA— PPA— PRB 

Officers 

President Frank Best 

Vice-Presidents I. Marks, W. Taegen 

Secretary V. R. Best 

Time Buyer A. H. Van Buren 

Radio Accounts Placed — Geo. W. Helme 
Co., Prince George Hotel, C-O-Two Fire 
Equip. Co., Union News Co., Nassau Smelting 
& Refining Co. 

• 

THE Blow CO., INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 6-9300 

ANPA — PPA — ABP 

Officers 

President and Treasurer Milton H. Biow 

Secretary ..Anna Hauptman 

Director of Radio and Station Relations 

Bernard Prockter 

Executive Radio Producer Calvin Kuhl 

Time Buyer Hermina Lukacy 

Radio Research Edith Oliver 

Radio Contract Mgr Lucille Webster 

Branch Offices 

6111 Sunset Boulevard, Hollywood, Calif. 

Officers 

Manager Calvin Kuhl 

Radio Production & Writing. . . .Max Marcin, 
Jack Johnstone, Milton Geiger, Earl Mc- 
Gill, Richard Lewis. 

Production Wm. Spear, Wm. Lawrence 

485 California St., San Francisco, Calif. 

Robert L. Philippe 
Radio Accounts Placed — Bui ova Watch 
Co., Philip Morris & Co., Revelation Tobacco, 
Bond Street Tobacco, Westfield Watches, 
Eversharp, Inc., Procter & Gamble Co. (Lava 
Soap), Hills Bros., San-Nap-Pak Co., Lady 
Esther, Shenley Corp., Roma Wine. 
o 

BLACKETT-SAMPLE-HUMMERT 

See Dancer-Fitzgerald-Sample 

• 

THE BLACKSTONE COMPANY 

221 W. 57th St., New York 19, N. Y. 

Phone Circle 7-7888 

Officers 

Radia Director Wm. T. Cavanagh 



162 



THE BLAINE THOMPSON CO. 

. 234 West 44th St., New York 18, N. Y. 

Phone BRyant 9-2480 

ANPA — PPA 

Officers 

President-Treasurer Myer Lesser 

Vice-President John J. Shubert, Jr. 

Production Manager J. Adams 

Radio Director Mario Lewis 

• 

W. EARL BOTHWELL 
ADVERTISING AGENCY 

Standard Life Bldg., Pittsburgh, Pa. 

Phone Court 6565 

Officers 

President W. Earl Bothwell 

Secretary-Treasurer A. A. Logan 

Radio Director H. B. Trautman 

Time Buyer T. H. Black, Jr. 

Asst. Radio Director Peg McMeekin 

Radio Accounts Placed — P. Duff & Sons, 
Inc. (Duff's Baking Mixes). 
• 

BOTSFORD, CONST ANTINE & 

GARDNER 

115 SW 4th, Portland 4, Oregon 

Phone Alwater 9541 

AAAA — ANPA — PPA — ABP 

APA — NOAB 

Officers 

President David M. Botsford 

Treasurer INIcrle W. Manly 

Secretary Frankie Coykcndall 

Vice-President C. P. Constantine 

Branch Offices 

814 2nd Ave. Bldg., Seattle, Wash. 

Phone Elliott 3523 

Vice-President C. P. Constantine 

350 Russ Bldg., San Francisco, Cal. 
Plionc Exbiook 7565 

Vico-Prcsidont Stanley G. Swanberg 

621 So. Hope St., Los Angeles 14, Cal. 
Phone Michigan 1427 

Vice-President Hassel W. Smith 

Radio Accounts Placed — Tillamook County 
Creamery Assn. 

• 

STANLEY G. BOYNTON-NATIONAL 
RADIO AGENCY 

410-11 Fisher Bldg., Detroit 2, Mich. 

Phone TRinity 1-2552 

ABP— ANPA— PPA 

President Stanley G. Boynton 

Vice-President L. C. Boynton 

Secretary V. V. Cory 

Treasurer C. Taylor 

Program Director Larry Payne 

Branch Offices 

17 East 42nd St., New York, N. Y. 

Phone MUrray Hill 2-0086 

Radio Accounts Placed — Detroit Bible 

Class, Wesley Radio League, Blake Orange 

Growers, Berea Tabernacle, Rainbow Hour, 

My Old Kentucky Home, Worship Hour, 

Blake Orange Growers. 



THE j. CARSON BRANTLEY 
ADVERTISING AGENCY 

Post Building, Salisbury, N. C. 

Phone 900 

Officers 

General Manager J. Carson Brantley 

Treasurer Robt. C. Lyerly 

Time Buyer A. N. Cheney 

Radio Accounts Placed — Stanback Co., R. J. 
Reynolds Tobacco Co. (Brown's Mule Plug 
Tobacco), Duke Power Co., Owen Drug Co. 

BRESNICK &*SOLOMONT 

216 Tremont St., Boston 16, Mass. 

Phone Liberty 4732 

ABP— ANPA— PPA 

Officers 

Principal Oscar Bresnick 

Principal Chester L. Solomont 

Account Executives Joseph Blue, 

Arthur Cohen, George J. M. Riseman. 
Radio Accounts Placed — Federal Savings & 
Loan Assn. of New England, Dawson's 
Brewery, Inc., M. Hoffman & Co. 
• 

R. C. BRETH, INC. 

310 Pine Sti, Green Bay, Wise. 
Phone Howard 134 
ABP— ANPA— PPA 

President R. C. Breth 

Radio Accounts Placed — Home Mutuals In- 
surance (^o.. Western States Mutual Auto Ins, 
Co.. Brillion Iron Works, Inc. 

BRISACHER, VAN NORDEN 
& STAFF 

310 Crocker Bldg., San Francisco, Calif. 

Phone Garfield 0276 

ANPA— APA— PPA— NOAB 

Officers 

President Emil Brisacher 

Vice-President R. T. Van Norden 

Account Executive Charles H. Gabriel 

Branch Offices 
Petroleum Bldg., Los Angeles, Cal. 

Phone Prospect 9368 

250 Park Ave., New York, N. Y. 

Phone, Plaza 8-1634 

Vice-President R. T. Van Norden 

Radio Accounts Placed — Acme Breweries, 
West Coast Soap Co., Peter Paul, Inc., Macey 
Jewelrv Co., Inc., Moore's Clothing Co., Par 
Soap Co., The Shasta Water Co., Standard 
Beverages, Sunset Magazine, Par.T-Pak, Gold- 
en Grain Macaroni Co. 
• 

BROOKE SMITH, FRENCH & 
DORRANCE, INC. 

82 Hancock Ave., East, Detroit 1, Mich. 

Phone Columbia 0860 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone Murray Hill 6-1800 

AAAA — ANPA — PPA — ABP 

APA — NOAB 

Officers 

Chairman of Board Sturges Dorrance 



163 



• • • 



ADVERTISING AGENCIES 



• • • 



President Willard S. French 

Secretary-Treasurer Guy C. Smith 

Vice-President Charles W. Brooke 

Vice-Presidents H. M. Overstreet, 

Henry E. Pengel, Jr., C. C. Wilmot, J. G. 

Williams, Walter C. Ayers, Blount Slade 

Manager, Media Dept Herbert R. Bayle 

Director of Research Walter C. Ayers 

Director of Radio H. R. Bayle 

Radio Accounts Placed — Detroit; Goebel 
Brewing Co., Hudson Motor Car Co., New 
York; State of Maine, Church & Dwight, 
Christmas Club. 

• 

BROOKS ADVERTISING AGENCY 

416 W. 8th St., Los Angeles 14, Calif. 

Phone TRinity 0558 

ANPA 

Officers 

General Manager A. R. Brooks 

Secretary M. Jackson 

Space and Time Buyer A. R. Brooks 

Radio Accounts Placed — Bekins Moving & 
Storage, Citizens Nat'l Trust & Savings Bank. 

D. P. BROTHER & CO., INC. 

General Motors Bldg., Detroit, Mich. 

Phone Trinity 2-8250 

AAAA — ANPA — PPA — NOAB 

Officers 

President-Treasurer D. P. Brother 

Vice-President C. Hatch, Jr. 

Secretary E. M. Reitz 

Radio Time Buyer C. Georgi, Jr. 

Radio Accounts Placed — AC Spark Plug & 
Oldsmobile Division of General Motors Sales 
Corp. 

FRANKLIN BRUCK ADVERTISING 
CORP. 

RKO Bldg., Rockefeller Center, 

New York, N. Y. 

Phone Circle 7-7661 

ANPA — PPA — APA 

Officers 

President Franklin Bruck 

Secretary and Radio 

Director M. J. Kleinfeld 

Vice-President Mort Heineman 

Radio Time Buyer Rae Elbroch 

Radio Traffic Milton Jurin 

Radio Production Howard Blake 

Research Director Jules Nathan 

Radio Accounts Placed — North American 
Accident Insurance Co., Manhattan Soap 
Company, Johnson Candy Co., Fashion 
Frocks. 

BUCHANAN & COMPANY, INC. 

1501 Broadway, New York 18, N. Y. 

Phone MEdallion 3-3380 

AAAA — ANPA — PPA — ABP — SNPA 



Officers 

Chairman of Board Joseph A. Hanff 

President ....T. S. Buchanan 

Secretary A. Grace Barrett 

Vice-President & Treas John Hertz, Jr. 

Radio Director Jack Wyatt 

tSranch Offices 

919 No. Michigan Ave., Chicago 11, 111. 

Phone Superior 3047 

Vice-President George Enzinger 

427 West 5th St., Los Angeles 13, Cal. 
Phone Mutual 6316 

Vice-President Fred M. Jordan 

155 Montgomery St., San Francisco 4, Calif. 
Phone Yukon 2802 

Manager Ray Randall 

Radio Accounts Placed — The Texas Co., 
Paramount Pictures, Inc., The B. F. Good- 
rich Co., Bendix Aviation Corp., Soil Ott 
Mfg. Co., Rainier Brewing Co. 

BUCHANAN-THOMAS 
ADVERTISING CO. 

412 So. 19th St., Omaha 2, Nebraska 

Phone AT 2125 

ABP— ANPA— PPA 

Officers 

Partner C. C. Buchanan 

Partner L. H. Thomas 

Radio Director Adam Reinemund 

• 

LEO BURNETT COMPANY, INC. 

360 North Michigan Ave., Chicago, 111. 

Phone Central 5959 

AAAA — ANPA — PPA — APA 

Officers 

President Leo Burnett 

Executive Vice-President R. N. Heath 

Secretary Naomi Burnett 

Treasurer E. Ross Gamble 

Vice-President DeWitt O'Kieffe 

Vice-President John Olson 

Director of Radio Frank W. Ferrin 

Radio Accounts Placed — Network: Pure 
Oil Co.; National Spot: Lumbermen's Mu- 
tual Casualty Co.; Brown Shoe. Co.; Pure 
Oil Co., The Chicago Sun. 
• 

BYER & BOWMAN 
ADVERTISING AGENCY 

203 East Broad St., Columbus, Ohio 
Phone Main 3276 

ABP— ANPA— PPA— ABP— NOAB 
Co-owners Herbert Byer, 

Gus K. Bowman, Joel M. Burghalter 
Director of Radio Joel M. Burghalter 

BERT BUTTERWORTH AGENCY 

1606 North Hollywood Avenue 

Hollywood 28, California 

Phone Hollywood 7263 

Space Buyer Bert Butterworth 

Order Clerk Villa J. Pierce 



164 



HAROLD CABOT & CO., INC. 

24 Milk St., Boston 9, Mass. 

Phone HANcock 7690 

AAAA— ANPA— APA 

Officers 

President-Treasurer Harold Cabot 

Vice-President Donald D. Douglass 

Vice-President .John E. Kennedy 

Vice-President-Art Director George R. Griffin 

Assistant Treasurer Eveleth R. Todd 

Time Buyer J. L. O'Brien 

Radio Accounts Placed — H. P. Hood & 
Sons, Boston & Maine Railroad, The James 
Ilanley Co., Douglas Shoe Co. 
• 

CAHN-MILLER, INC. 

413 N. Charles St., Baltimore 1, Md. 

Phone Saratoga 4466-7 

Officers 

President Louis F. Cahn 

Secretary-Treasurer C. LeRoy Miller 

Radio Accounts Placed — Chatham Home- 
spun Suits, Jarman Motors, Popular Club 
Beveridge Co., Reads' Drugs, N. Hess' Sons, 
Fraternity Federal, Elite Laundry, H. B. 
Davis Co. 

• 

CALKINS & HOLDEN 

247 Park Ave., New York, N. Y. 

Phone WIckersham 2-6900 

AAAA— ABP— ANPA— PPA— 

PRB— SAAA— SNPA 

Officers 

Secretary-Treasurer R. P. Clayberger 

Radio Dept. Manager J. J. Griffin 

Asst. Manager :T. H. Young 

Branch Office 
333 No. Michigan Ave., Chicago, 111. 

Radio Dept. Manager R. A. Washburn 

Radio Accounts Placed — Van Camp's, Inc., 
Oakite Products, Inc. 
• 

CAMPBELL-EWALD CO., INC. 
(Eastern Division) 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 7-6383 

AAAA— ABP— ANPA— PPA— NOAB 

Officers 

Chairman of Board H. T. Ewald 

President & General Manager. F. D. Richards 

Vice-Presidents Duane W. Beurmann, 

L. B. Dudley, T. Park Hay, W. E. 
Blodgett, J. L. Spencer 

Time Buyer E. A. Elliott 

Program Director R. F. Hackenger 

Branch Offices 

1206 19th St., N. W. Washington, D.C. 

Phone Metropolitan 5670 

Manager Emmett Deady 

• 

CAMPBELL-EWALD CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone Trinity 2-6200 

AAAA— ANPA— ABP— PPA— NOAB 



Officers 

President Henry T. Ewald 

Executive Vice-President R. H. Crookei 

Vice-Pres. & Gen. Mgr W. W. Lewis 

Vice President-Media Director. J. J. Hartigan 

Branch Offices 

230 N. Michigan Ave., 

Central 1946 

Chicago, 111. 

Manager E. W. Clements 

• 

CAMPBELL-MITHUN, INC. 

1370 Northwestern Bank Bldg. 

Minneapolis, Minn. 

Phone ATlantic 3231 

ANPA— PPA— APA— APB— NOAB 

Officers 

Chairman of Board R. B. Campbell 

President Ray O. Mithun 

Secretary H. L. Wagoner 

Vice-Pres J. A. Rheinstrom 

Treas. & Time Buyer R. E. Pendergast 

Radio Dir Louis Knopp 

Radio Accounts Placed — Land 0' Lakes 
Creameries, Taystee Bread. 
• 

THE CAPLES COMPANY 

535 Fifth Ave., New York, N. Y. 

Phone LExington 2-0850 

ANPA— PPA— APA— NOAB 

Officers 

President R. C. Caples 

Vice-President Lynn B. Clarke 

Time Buyer Ruth D. Folster 

Branch Offices 
225 East Erie St., Chicago, 111. 
Phone Superior 6016 
Vice-President-Secretary-Treasurer, 

R. N. Hartsing 
1504 Dodge St., Omaha, Nebr. 
Phone Jackson 1107 

Vice-President L. M. Branch 

Radio Department Head. . . .Russell RuUman 

412 West Sixth St., Los Angeles, Calif. 

Phone Mutual 4143 

Manager Arthur Caron 

Radio Accounts Placed — American Ex- 
press; Union Pacific Railroad; Chicago & 
North Western Railway; Railway Express 
Illinois Central. 

• 

CARY-AINSWORTH, INC. 

908-10 Liberty Bldg., Des Moines 9, Iowa 

Phone 4-0375 

ABP— ANPA— PPA— APA 

Officers 

President R. H. Cary 

Vice-President David Ainsworth 

Secretary Evonne Kordick 

Time Buyer R. H. Cary 

Production Manager Harold Wierwill 

Radio Accounts Placed — Chamberlain Sales 
Corp., Oelwein Chemical Co., Geppert 
Studios, Thompson Hybrid Corn Co. 



165 



• • • 



ADVERTISING AGENCIES 



• • • 



CASANAVE & PEARSON 

1600 Broadway, New York, N. Y. 

Phone Circle 6-1648 

Officers 

President Chas. Casanave 

Vice-Pres. & Radio Dir C. H. Pearson 

Radio Account Placed — Cooper Safety Ra- 
zor Co. 

NELSON CHESMAN COMPANY 

Hamilton Trust Bldg., Chattanooga 8, Tenn. 

Phone 6-4942 

SNPA 

Officers 

Pres. & Treas Henry Tritschler 

Vice-Pres John E. Fontaine 

Time Buyer H. Tritschler 

Radio Accounts Placed — The Chattanooga 
Medicine Co., Fleetwood Coffee Co., South, 
ern Agriculturist. 

• 

CECIL & PRESBREY, INC. 

247 Park Ave., New York 17, N. Y. 

Phone WIckersham 2-8200 

ANPA— AAAA— PPA— APA— NOAB 

Officers 

Ch. Bd Chas. Presbrey 

Time Buyer Harry Parnas 

Radio Dir T. G. Sabin 

• 

C. P. CLARK, INC. 

2411 West End Ave., Nashville, Tenn. 

Phone 7-6602 

ABP — ANPA — PPA — SNPA — NOAB 

First Advertising Agency Group 

Officers 

President-In Charge of Radio C. P. Clark 

Secretary-Treasurer D. G. Goodwin 

• 

THE CLEMENTS COMPANY, INC. 

1601 Chestnut St., Philadelphia, Pa. 

Phone Rittenhouse 0236 

Officers 

President-Treasurer I. "W". Clements 

Vice-President-Secretary. . .E. D. Masterman 

Director of Radio Alice Clements 

Radio Accounts Placed — Network: Modern 
Food Process Co., F. G. Vogt & Sons, Pharma- 
co. Inc., Hudson Coal Co., Horn & Hardarl, 
Certified Milk Assn. 

• 

RUSSELL C. COMER ADVERTISING 
CO. 

Land Bank Building, Kansas City, Mo. 

Phone HArrison 3964 

APA 

Officers 

President Russell C. Comer 

Vice-President John C. Fehlandt 

Secretary A. M. Rockie 

Treasurer Cecil W. Trapp 

Recording Engn F. Ries 



COMPTON ADVERTISING, INC. 

630 Fifth Ave., New York, N. Y. 

Phone Circle 6-2800 

AAAA— ABP— ANPA— PPA— PBR— 

SAAA— SNPA 

Officers 

President Richard Compton 

Executive Vice-President Trell Yocum 

Secretary-Treasurer Leonard T. Bush 

Vice-Presidents Leonard T. Bush, 

Harold S. Barnes, Gordon Aymar, Craig 
Davidson, John E. McMillin, Guy Rich- 
ards, Edward Battey, Jr., Frank Griffin 

Director of Radio Storrs Haynes 

Ass't Head, Radio Dept. . .Lewis H. Titterton 

Program Director .Carlis K. Wilber 

Casting Director Isabel Olmstead 

Publicity Director Lilian Schoen 

Radio Time Buyers Murray Carpenter, 

Frank B. Kemp. 

Branch Offices 
Socony Vacuum Bldg., Chicago, 111. 

Manager L. 0. Holmberg 

New Center Bldg., Detroit, Mich. 

Manager R. W. Heizer 

Bryant Bldg., Kansas City, Mo. 

Manager Merrell Boyce 

Radio Account Placed — Procter & Gamble 
Co. (Ivory Soap, Ivory F'akes, Crisco, P. & 
G. Naptha Soap, Fluffo, Barsalou Soap, Duz), 
"Wheatena Corp., William S. Scull Co. (Boscul 
Coffee and Minute-Man Soups), Socony- 
Vacuum Oil Co., American Home Products 
Co., Kruger Brewing Co., Kolynos Tooth 
Powder, Kelly Springfield Tires, Allis Chal- 
iners Co. 

COOLIDGE ADVERTISING CO. 

308-311 Insurance Exchange, Des Moines, la. 

Phone 2-0221 

AAAA — ABP — ANPA — PPA — APA 

Officers 

President Paul Blakemore 

Vice-President Henry Krocger 

Production Manager N. E. deReus 

COWAN & DENGLER, INC. 

527 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0940 

ANPA — PPA — NOAB — APA 

Officers 

President Stuart D. Cowan 

V-P, Secretary-Treasurer H. W. Dengler 

Media Director-Time Buyer, 

Miss A. Marie Maus 

Office Manager William Erichs 

Radio Accounts Placed — American Agricul- 
tural Chemical Co., Walban Corp. 

JOHN GILBERT CRAIG ADV. 

903 Shipley St., Wilmington, Del. 

Phone 6185 

ABP— APA-NAAN 



166 



Officers 

President J. C. Craig 

Vice-Pres R. V. Craig 

Sec. & Treas K. W. Anderson 

• 

THE CRAMER-KRASSELT CO. 

733 N. Van Buren St., Milwaukee, Wise. 

Phone Daly 3500 

AAAA — ABP — ANPA — PPA 

APA — NOAB 

Ofjlcers 

President A. W. Seiler 

Executive Vice-President H. N. Pasteur 

Vice-Presidents H. T. Dyson, 

C. W. Faude, A. J. Spoerl 

Secretary F. Aumueller 

Treasurer P. A. Schmidt 

Director of Media L. H. Ness 

Asst. Director of Radio Loretta Mahar 

Radio Accounts Placed — Plankinton Pack- 
ing Co., John Graf Co., Luick Ice Cream Co. 
• 

CRITCHFIELD & COMPANY 

720 North Michigan Ave., Chicago 11, 111. 

Phone Superior 3061 

ANPA — APA — PPA — NAOB 

OfTicers 

President Scott S. Smith 

Secretary R. C. Scrvmiger 

Vice-President E. P. Nesbitt 

Radio Director M. E. Blackburn 

Radio Accounts Placed — Wheeling Steel 
Corp. 

CRUTTENDEN & EGER 

64 E. Lake St., Chicago 1, 111. 

Phone Central 7830 

PPA— APA— ABP 

Owner Edmund I. Eger 

• 

D'ARCY ADVERTISING COMPANY 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone Central 6700 

AAAA — ANPA — PP A — ABP — PRB — 

SAAA— SNPA— NOAB 

Officers 

President W. C. D'Arcy 

Secretary-Treasurer C. C. Pangman 

Branch Offices 
515 Madison Ave., New York 22, N. Y. 
Phone Eldorado 5-5435 
Vice-President in Charge of 

Radio Alfred N. Steele 

Radio Dept J. T. Irvine 

Wallace Pflueger 
Terminal Bldg., Cleveland, Ohio 

Phone Cherry 0158 

Stanley Seward, H. M. Cooper 

P. 0. Box 1734, Atlanta, Ga. 

Phone Vernon 0021 

J. IT. Kinsella 

90 Broadview Ave., Toronto, Canada 

Gramont Altenbernd 

Radio Account Placed — The Coca-Cola Co. 



DANCER-FITZGERALD-SAMPLE 

221 No. La Salle St., Chicago 1, IlL 

Phone Dearborn 0900 

ABP— ANPA— APA— PPA— ABC— NOAB 

Officers 
Partners H. M. Dancer, 

C. L. Fitzgerald, J. G. Sample 

Treasurer Paul Keenan 

Acct. Execs Kenneth F. Beirn, 

D. D. Brown, Joseph Greeley, Thomas L. 
Greer, Robert F. Hussey, James S. Lind, 
A. W. Neally 

Radio Supervisors Carl Stanton, 

Roy Winsor, George Stellman, Philip 
Bowman, Charles L. Hotchkiss 

Dir. of Research and Media C. A. Wolcott 

Space Buyers Paul K. Flavin 

J. L. Snodgrass 
Dir. of Radio Time Buying. . .J. James Neale 

Copy Supervisors James Tennyson 

W. Norman Graham, Hazel F. Gwynn 

Director of Art A. F, H. Armstrong 

Art Directors Stuart Rae, 

Frank Livingston 
Director of Merchandising A. 0. Meyer 

Branch Offices 

247 Park Ave., New York 17, N. Y. 

Phcne WIckersham 2 2700 

Acct. Execs Bertram H. Carter, 

Frank A. Kearney, Robert A. McNeil, 
Joseph L Palistrant, A. W. Spence, 
George G. Tormey 

Director Creative Dept Erwin D. Swann 

Art Director William Irwin 

Room 1014, Taft Building, 1680 Vine St., 

Hollywood, Calif. 

Phone Hempstead 0716 

Manager Western Office James West 

Radio Talent : Ann Parks 

Radio Accounts PZaced— Affiliated Prod- 
ucts, Inc., Alba Chemical Company, Anacin 
Company, Bayer Company, Bi-So-Dol Com- 
pany, Boyle, A. S., Company, Continental 
Illinois National Bank & Trust Co., Falstaff 
Brewing Corp., General Mills, Inc., Hirestra 
Labs., Inc., Kilmer & Co., Inc., Knowlton 
Danderine Co., Kolynos Company, Inc., 
Earned Corp., The, Midway Chemical Com- 
pany, Mystic Laboratories, Phillips, Chas. H., 
Chemical Co., Procter & Gamble Company, 
The, Sterling Products Company, Valmont 
of Canada, Watkins, R. L., Co. 



JIMM DAUGHERTY, INC. 

706 Chestnut St., St. Louis, Mo. 

Phone Main 0790-0791 

ABP — PPA 

Officers 
President-Time Buyer. .James M. Daugherty 

Service Director Joseph E. Schmitt 

Radio Accounts PZaced— Pepsi-Cola Bot- 
tlers of St. Louis, Meyer Bros. Drug Co., 
St, Louis Dairy Co. 



167 



ADVERTISING AGENCIES 



BEN DEAN ADVERTISING AGENCY 

207 Houseman Bldg., Grand Rapids, Mich. 
Phone 8-0666 
APA— ABP 

Owner Ben Dean 

Asst Mildred Juneau 

DOE-ANDERSON ADVERTISING 
AGENCY 

308 Martin Brown Bldg., Louisville 2, Ky. 

Phone Wabash 3193 

ANPA— PPA— APA— SNPA 

Officers 

President Elmer H. Doe 

A-Ccount Executive Warwick Anderson 

Radio Accounts Placed — Free & Peters, 

Inc., Radio Station WAVE, Radio Station 

WHO, Radio Station WDAY, Radio Station 

WDBJ, Radio Station WPTF, Radio Station 

• 

THE RALPH L. DOMBROWER CO., 
INC. 

Dombrower Bldg., Richmond, Va. 

Phone 3-111-3 

AAAA— ABP— ANPA— PPA— SAAA— SNPA 

Officers 

President R. L. Dombrower 

Vice-President M. L. Wallerstein 

Secretary L. E. Carney 

Manager Radio Dept J. C. Fulmer 

Radio Accounts Placed — E. P. Murphy & 
Son, Inc., British-American Ambulance Corps, 
Inc. 

DONAHUE AND COE, INC. 

1270 Sixth Ave., New York 20, N. Y. 

Phone Columbus 5-4252 

ANPA — PPA — ABP — PRB — SNPA 

Officers 

President Edward J. Churchill 

Treasurer W. B. Patterson 

Secretary O. A. Kingsbury 

Radio Dir. & V.-President. .Edw. J. Fitzgerald 

Time Buyer Joe Lincoln 

Script Chief Latham Owens 

Production Robert Monroe 

Branch Office 

411 Hurt Bldg., Atlanta, Ga. 

Phone Main 5662 

Manager H. L. Morrill, Jr. 

Radio Accounts Placed — Scholl Mfg. Co., 
Metro-Goldwyn-Mayer, Grove's Labs, Beau- 
mont Co., Goldwyn Productions, Republic 
Pictures, Cagney Productions, N, Y. Herald 
Tribune, Atlantic Beer, Radio City Music 
Hall 

• 

DOREMUS & CO. 

120 Broadway, New York 5, N. Y. 

Phone REctor 2-1600 

ANPA-PPA— APA— ABP— NOAB 



Officers 

President Wm. H. Long, Jr. 

Exec. Vice-Pres W. H. Burnham 

Treasurer R. E. Williams 

JOHN C. DOWD, INC. 

Park Square Bldg., Boston, Mass. 

Phone Hubbard 8050 

Officers 

President-Radio Director John ,C. Dowd 

Executive Vice-President E. D. Parent 

• 

SHERMAN K. ELLIS & CO. 

247 Park Ave., New York 17, N. Y. 

Phone PLaza 5-7711 

AAAA— ANPA— PPA— APA 

Officers 

President-Treasurer Sherman K. Ellis 

Exec. Vice-President C. E. Staudinger 

Vice-Presidents E. S. Pratt, 

John F. Price 

Radio Time Buyer Harry Torp 

Branch Offices 

141 W. Jackson Blvd., Chicago, 111. 

Phone Harrison 8612 

Radio Executive Palmer Clark 

Radio Accounts Placed — Quaker Oats Co., 
Chop Stick Co. 

• 

ERWIN, WASEY & CO., INC. 

Graybar Bldg., 420 Lexington Ave., 

New York 17, N. Y. 

Phone MOhawk 4-8700 

AAAA— ABP— ANPA— PP A— 

SNPA— SAAA— NOAB— O AAA 

Officers 

President Louis R. Wasey 

Vice-President-General Manager, 

Howard D. Williams 

Treasurer A. G. Van Utl 

Director of Radio C. H. Cottington 

Asst. Radio Director... Joe Brattain 

Radio Production Frank Haas 

Woman's Program Peg de Gripenberg 

Branch Offices 

Erwin Wasey & Co., Ltd. 

230 N. Michigan Ave., Chicago, 111. 

Phone Randolph 4952 

Vice-President L. R. Northrup 

Erwin Wasey & Co. of Minnesota 

Rand Tower, Minneapolis, Minn. 

Phone Atlantic 1223 

President Mac Martin 

Erwin Wasey & Co. of the Pacific Coast 

333 Montgomery St., San Francisco, Calif. 

Phone Exbrook 7004 

Vice-President S. R. Hutton 

714 W. 10th St., Los Angeles, Calif. 
Phone Prospect 5317 

Executive Vice-President H. A. Stebbins 

Skinner Bldg., Seattle, Wash. 

Phone Maine 6435 

Vice-President W. E. Kraft 



168 



First National Bank Bldg., 
Oklahoma City, Okla. 

Vice-President Harold Holsell 

Radio Accounts Placed — Lydia E. Pinkliain 
Medicine Co., Musterole Co., The Barbasol 
Co., Consolidated Cigar Co., Carnation Co., 
R, B. Semler, Inc., Zonite Products Co., 
Primrose House, Inc., Seeck & Kade, S. C. 
Johnson & Son, Inc., Mason, Au & Magen. 
heimer Conf. Mfg. Co., Petri Wine Co., Na- 
tional Lead Co., Leslie Salt Co., Langendorf 
United Bakers, Inc., Schuckl Rancho Soup, 
Ballard & Skellet, Nash Coffee Co., Reis Bot- 
tling Works, Salisbury & Saterlee Co., Sturdi- 
wheat Co. 

WILLIAM ESTY & COMPANY 

100 East 42nd St., New York 17, N. Y. 

Phone Caledonia 5-1900 

Officers 

President and Treasurer William Esty 

Secretary E. H. Cummings 

Director of Radio Thos. D. Luckenbill 

Time Buyers John C. Esty, 

Richard Grahl. 

Radio Producers Don Bernard, 

Phil Cohan, Al Foster, Martin Gosch, 

Kenneth MacGregor, Tom Reilly, Tom 

Wallace. 

Radio Accounts Placed — R. J. Reynolds 

Tobacco Co., Lehn & Fink Products, Inc., 

Pacquin's Hand Cream, Thomas Leeming & 

Co., Colgate-Palmolive-Peet Co., Piel Bros. 

FEDERAL ADVERTISING AGENCY, 
INC. 

444 Madison Ave., New York 22, N. Y. 

Phone Eldorado 5-6400 

AAAA — ANPA — PPA — ABP 

Officers 

President Robert Tinsman 

Vice-Presidents James O'Brien, 

Jules B. Singer, Joseph Beck, Kenneth 
Plumb, C. G. Wright, Donald Parsons, 
Macgregor Armiston 

Treasurer George Dietrich 

General Manager-Secretary. .George Dietrich 

Radio Director J. S. Davidson 

Timo Buyer Penelope Simmons 

Publicity Director W. Baxter 

Radio Accounts Placed — American Safety 
Razor Corp., Joseph Dixon Crucible Co. 
(Ticonderoga Pencils), J. F. Trommer Co., 
Inc., General Cigar Co., National Biscuit Co. 
(for Nabisco, Shredded Wheat, Shreddies), 
Rockwood & Co., Durkee Famous Foods 
(Durkee's Dressing). 

• 

HARRY FEIGENBAUM 
ADVERTISING AGENCY 

1420 Walnut St., Philadelphia, Pa. 

Phone Pennypacker 3623 

ANPA — PPA 

Officers 

President Harry Feigenbaum 

Radio Dept. Manager David Wermen 

Radio Director & Talent Ralph A. Hart 



FERRY-HANLY COMPANY 

3200 Fidelity Bldg., Kansas City 6, Mo. 

Phone HArrison 4890 

AAAA— ABP— ANPA— PPA— NOAB 

Officers 

President C. P. Hanly 

Vice-Presidents Bruce B. Brewer, 

H. M. Montgomery, C. L. CoUette 

Secretary-Treasurer O. P. Luther 

New York Office 

500 Fifth Ave., New York 18, N. Y. 

Phone LOngacre 5-5000 

Manager H. M. Montgomery 

Chicago Office 

430 N. Michigan Ave., Chicago 11, 111. 

Phone CEntral 8333 

Manager C. L. Collette 

Radio Accounts Placed — Skinner Mfg. Co., 
Nutrena Mills, Inc., Faultless Starch Co., 
Johnson & Johnson (TEK toothbrushes). 
• 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 

Phone MUrray Hill 4-3300 

ABP— ANPA— PPA— AP A— NOAB 

Officers 

President & Treasurer Lawrence Fertig 

Radio Director Henry Bretzfield 

Radio Accounts Placed — Smith-Douglass 
Co., Inc. 

ROBERT G. FIELDS & CO. 

Warner Bldg., Nashville, Tenn. 

Phone 6-1977 

PPA — SNPA — ABP 

Officers 

President Robert G. Fields 

• 

FITZGERALD ADVERTISING 
AGENCY, INC. 

202 Southern Bldg., 833 Howard Ave., 

New Orleans 13, La. 

Phone Raymond 5194 

AAAA — ANPA — PPA — SNPA 

APA — ABP — NOAB 

Officers 

President Joe L. Killeen 

Vice-President Joseph H. Epstein 

V.-P. and Time Buyer Leonard Gessner 

Secretary-Treasurer Roy M. Schwarz 

Radio Director Martha Dulin 

Radio Account Placed — Wesson Oil & 
Snowdrift Sales Co. 

• 

FLACK ADVERTISING AGENCY 

Hills Bldg., Syracuse 2, N. Y. 

Phone 2-3129 

ABP — ANPA — PPA — APA 

Officers 

Owner John B. Flack 

Radio Account Executive 

Richard H. Wickham 
Radio Accounts Placed — Netherland Dairy, 
Keepsake Diamond Rings, Napteen Labs, 
FJardeen's, Inc. 



169 



ADVERTISING AGENCIES 



• • • 



FOLEY ADVERTISING AGENCY 

1012 NBC Bldg., Cleveland, Ohio 

Phone Cherry 1490 

ANPA 

Officers 

President Robert B. Foley 

Space Buyer. Helen M. Little 

Radio Accounts Placed — I. J. Fox, Inc., 
The Bing Co., Ohio Floor Covering Co., 
Perry Auto Stores. 

• 

FOOTE, CONE & BELDING 

919 N. Michigan Ave., Chicago, 111. 

Phone Superior 4800 

AAAA — ANPA — ABP — PPA 

Officers 

Chairman of the Board .Don Belding 

President Emerson Foote 

Chairman, Executive Committee 

Fairfax Cone 

Executive Vice-President E. I. Harrington 

Secretary-Treasurer William R. Sachse 

Radio Production Manager Vic Hunter 

Radio Time Buyer G. Lemper 

Branch Offices 

247 Park Ave., New York, N. Y. 

Phone WIckersham 2-6600 

President Emerson Foote 

Radio Manager Lee Strahorn 

Radio Time Buyer G. Lemper 

601 West Fifth St., Los Angeles, Calif. 
Phone Michigan 7651 

Chairman of Board Don Belding 

235 Montgomery St., San Francisco, Calif. 
Phone Sutter 2355 

Executive Vice-President H. K. Reynolds 

6117 Sunset Blvd., Hollywood, Calif. 
Phone Hollywood 6265 

Radio Production Managers T. F. Smith, 

Tom Sawyer, Paul Phillips, Arnold 
Maguire 
Radio Accounts Placed — Albers Milling 
Company, All Year Club of Southern Cali- 
fornia, The American Tobacco Company, Ar- 
mour & Company, Beatrice Creamery Com- 
pany, Bechtel, McCone & Parsons. Bourjoise- 
Chanel-Barbara Gould, California Fruit Grow- 
ers Exchange, Californians, Inc., Carnation 
Company (Fresh Milk & Ice Cream Divi. 
sion). Cities Service Company, Commercial 
Investment Trust, Inc. 

Commercial National Bank & Trust Co. of 
New York, Commonwealth Edison Company, 
Del Monte Properties Company, Frigidaire 
Division, General Motors; Hartwell Aviation 
Supply Company, International Cellucollon 
Products Company, Jell Well Dessert Com- 
pany, Kimberly-Clark Corporation, Lindsay 
Ripe Olive Company, Lockheed Aircraft Cor- 
poration, Menasco Manufacturing Company, 
Milk Industry of San Francisco, Montgomery 
Ward & Company, New York Central. 



Pacific Mutual Life Insurance Company, 
People's Gas, Light & Coke Co.; The Pepso- 
dent Company, Prune Proration Zone No. 1, 
Public Service Corporation of Northern Illi- 
nois, Purex Corporation, Ltd., RKO Pictures, 
Inc., RKO Theatres, Roos Bros., Safeway 
Stores, Inc., Security First National Bank of 
Los Angeles, Southern Pacific Company, 
Stagg-Finch Distillers Corp., Sun-Maid Raisin 
Growers Association, Sunnyvale Packing 
Company, Union Oil Company, Vega Aircraft 
Corporation, Western United Gas & Electric 
Company. 

FORT & COMPANY 

Wilder Bldg., Charlotte 1, N. C. 

Phone 4-7122 

APA — SNPA 

Officers 

President John L. Fort 

Radio Accounts Placed — A. K. Sutton, Inc., 
McCoy's Service Stations, T. W. Garner Food 
Co. (Local). 

ALBERT FRANK-GUENTHER LAW, 
INC. 

131 Cedar St., New York, N. Y. 

Phone COrtlandt 7-5060 

ANPA — PPA — ABP — NOAB 

Officers 

Chairman of the Board. .. .Emmett Corrigan 

President Frank J. Reynolds 

First Vice-President & Treasurer 

Victor J. Cevasco 
Vice-President & Secretary. Harold E. Maples 

Radio Department John V. McAdams 

Branch Offices 
Post Office Square, Boston, Mass. 

Phone Hancock 5900 

Packard Bldg., Philadelphia, Pa. 

Phone Rittenhouse 3915 

1 La Salle St., Chicago, 111. 

Phone Dearborn S910 

155 Sansome St., San Francisco, Calif. 

Phone EXbrook 3484 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston, Mass. 

Phone I^Iberty 0813 

ANPA— PPA 

President Karl M. Frost 

Treasurer Harry M. Frost 

Asst. Treas Edith G. Robinson 

Production Manager Harold E. Bessom 

Secretary Harvey P. Newcomb 

Radio Director & Time Buyer 

Harvey P. Newcomb 
Branch Offices 
Lynn, Mass. 
Radio Accounts Placed — Durkrc-Mower, 
Inc., CeLect Baking Co., Cold Spring Brew- 
ing Co., Eastern Racing Assn., Eldred & 
Barbo, National Bakers' Service, Shubert 
Theatres, Supreme Wine Co., Whipple Co. 



170 



FULLER & SMITH & ROSS, INC. 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone MUrray Hill 6-5600 

1501 Euclid Ave., Cleveland, Ohio 

Phone Cherry 6700 

AAAA — ANPA — PPA — ABP 

APA— ABC— NOAB 

Officers 

President (Cleveland) A. L. Billingsley 

Chairman of the Board (New York) 

J. E. Wiley 
Secretary-Treasurer (Cleveland) 

C. C. Reidenbaugh 

Radio Director (New York) Lee Williams 

Radio Accounts Placed — Alcoa. 
• 

GARDNER ADVERTISING CO. 

915 Olive St., St. Louis 1, Mo. 

Phone Garfield 2915 

AAAA — ABP — ANPA — PPA — PRB 

SAAA — SNPA 

Officers 

Chairman of Board H. S. Gardner 

President E. G. Marshutz 

Executive Vice-President. . .Mrs. E. P. Proetz 

Secretary E. A. W. Schulenburg 

Treasurer E. R. Gardner 

Director of Radio (St. Louis) . .C. E. Claggett 

Branch Offices 

9 Rockefeller Plaza, New York, N. Y. 

Phone Columbus 5-2000 

Vice-President in Charge of Radio, 

Roland Martini 
215 Pershing Road 
Phone Harrison 7535 
Radio Accounts Placed — Pet Milk Co., 
Ralston Purina Co., Cupples Co. (Kent Vita- 
mins), B-1 Beverage Company, H. D. Lee 
Company. 

• 

GARFIELD & GUILD ADVERTISING 
AGENCY 

660 Market St., San Francisco, Calif. 

Phone EXbrook 3420 

PPA— ANPA— NOAB— ABP— APA 

Officers 

President Sidney Garfield 

Vice Pres. & Director of Radio. .Walter Guild 

Radio Time Buyer Bertha Rios 

Radio Accounts Placed — Brite-Ize, Brody's, 
Capwell, Sullivan & Furth, El Dorado Oil 
Co., Euclid Candy Co., Alice Frock, Haskins 
Bros., Hurley Marine Works, Good Foods, 
Inc., Gravem-Inglis Baking Co., Kay Jewel- 
ers, Valley Church of the Air, Smith's, No- 
Doz Awakeners, Northrup King & Co., Remar 
Baking Co., Rosefield Packing Co. 
• 

W. W. GARRISON & COMPANY 

400 N. Michigan Ave., Chicago, 111. 

Phone Superior 8191 

ABP — ANPA — PPA 

Officers 

President W. W. Garrison 

Vice-Presidents Brooks Middleton, 

Earl Lines 
Time Buyer G. P. Schill 



Radio Accounts Placed — Florida Citrus Ex- 
change, W. A. Sheafifer Pen Co. (foreign). 

• 

GEYER, CORNELL & NEWELL, INC. 

745 FifUi Ave., New York, N. Y. 

Phone Wickersham 2-5400 

AAAA — PPA — ANPA 

Officers 

President Bertram B. Geyer 

Exec. Comm. Chairman Joe M. Dawson 

Vice-Presidents H. W. NewelL. 

R. M. Ganger, J. W. Bertch, Manfred 
Darmstadter 

Radio Director Eleanor Larsen 

Branch Offices 

V. B. Bldg., Dayton, 0. 

Phone Fulton 4145 

Manager E. G. Frost 

14250 Plymouth Rd., Detroit, Mich. 
Phone, Hogarth 5520 

Manager H. M. Hempstead 

Hibbs Bldg., 725 - 15th St., N.W., Wash., D. C. 

V. P. & Manager J. W. Bertch 

Radio Accounts Placed- -E. R. Squibb & 
Sons. 

• 

GILLHAM ADVERTISING AGENCY 

Continental Bank Bldg., 
Salt Lake City, Utah 

Phone 4-5516 

ANPA — APA — ABP 

Officers 

President & Treasurer M. C. Nelson 

Vice-Presidents J. Y. Tipton, 

Lon Richardson 

Secretary Virginia Murray 

Copywriter Mary Lou Ritchie 

Radio Director Victor V. Bell 

Radio Accounts Placed — Sego Milk Prod- 
ucts Co., Utah Oil Refining Co., Excelcis 
Products Co., Mountain Fuel Supply Co., 
Royal Baking Co., Walker Bank & Trust Co., 
Sweet Candy Co., Cloverleaf Dairy, Tracy 
Loan & Trust Co., Utah Finance Co., Utah 
Power & Light Co., Union Pacific R. R., 
Utah State Fed. of Labor, First Federal Sav- 
ings & Loan Assn. 

• 

GLASER ADVERTISING, INC. 

Statler Bldg., Boston 16, Mass. 

Phone Hubbard 7188 

AAAA — ABP — ANPA — PPA — APA 

Officers 

President Louis Glaser 

Radio Director M. B. Collins 

Production Manager Thomas F. Eccleston, Jr. 
Radio Accounts Placed — Hathaway Baker* 
ies, Inc., Rose-Derry Co. 
• 

GLASSER-GAILEY & CO. 

3275 Wilshire Blvd., Los Angeles 5, Calif. 

Phone Fl. 2141 

Officers 

Partner G. F. Glasser 

Radio Director P. E. Gailey 

Time Buyer K. C. Jones 



171 



• • • 



ADVERTISING AGENCIES 



• • • 



RAY K. GLENN ADVERTISING 

1366 First Natl. Bldg., Oklahoma City 2, Okla. 

Phone 3-5439 

ABP— ANPA— SAAA— SNPA— NOAB 

Officers 

General Manager Ray K. Glenn 

Radio Director Lowe Runkle 

Branch Offices 

1342 Liberty Bank Bldg., Dallas, Texas 

Phone CEntral 3334 

Manager T. A. Workman 

1615 Fort Worth Natl. Bank Bldg., 

Fort Worth, Texas 

Phone 2-2575 

Manager Duke Burger, Jr. 

Radio Accounts Placed — The Frito Co., 
Globe Laboratories, Bewley Mills, William- 
son. Dickey Mfg. Co., Producers Creamery 
Co., Cains CoflPee Co., Hardeman-King Co. 

GLICKSMAN ADVERTISING CO., 
INC. 

400 Madison Ave., New York, N. Y. 

Phone PLaza 8-0716 

ABP — ANPA — PPA 

Officers 

President Joseph Glicksman 

Vice-President-Secretary .William Glicksman 

Treasurer David Glicksman 

Radio Director Jos. Glicksman 

Radio Accounts Placed — Adam Hats, Portis 
Bros. Hat Co. 

GOODKIND, JOICE & MORGAN 

919 North Michigan Ave., Chicago, 111. 

Phone Superior 6747 

AAAA— ANPA— PPA— ABP 

Affiliated with Raymond R. Morgan Co. 

Hollywood, Calif. 

Officers 

President Clyde M. Joice 

Vice President-Treasurer. M. Lewis Goodkind 
Vice-President-Merchandising, 

Harlow P. Roberts 

Copy Chief Garrick M. Taylor 

Space Buyer Florence A. Neighbors 

Radio Accounts Placed — Service Stores, 
Inc., Planters Nut & Chocolate Co., Golden- 
rod Ice Cream Co., Planters Edible Oil Co., 
Tatman, Inc., Straus Securities Co., Iowa Soap 
Co., Pine Forest Co., Hooker Glass & Paint 
Co. 

GOTHAM ADVERTISING 
COMPANY 

2 West 46th St., New York 19, N. Y. 

Phone LOngacre 5-2616 

APA— ABP— ANPA— PPA 

Officers 

President C. E. Harris 

Radio Director Arthur A. Kron 

Radio Accounts Placed — McCann Pure 
Food Hour, Chichester Chemical Co., Morris 
Plan Bank. 



GRANT ADVERTISING, INC. 

1313 Gulf States Bldg., Dallas, Texas 

Phone Riverside 8121 

ABP— ANPA— PPA— PRB— SNPA 

Officers 

President Will C. Grant 

Vice-Presidents Claude R. Miller, 

George C. Bayna, Eugene W. Cooper 

Radio Directors L. G. Harris, 

D. Lockhart 

Branch Offices 

919 N. Michigan Ave., Chicago 11, IlL 

Phone superior 9052 

Radio Director James Whipple 

30 Rockefeller Plaza, New York 20, N. Y. 
' Phone Circle 5-4485 

Radio Dept John C. Morrow, 

Perry Dickey, Jim McClain, Evelyn 

Elam 

Edif. Guardiola, Mexico City, Mexico 

Phone 6-1380 
Padre Mier 474, Monterrey, Mexico 
Radio Accounts Placed — ^Vick Chemical 
Co. (Vitamins Plus), Mars, Inc., Cudahy 
Packing Co., American Chicle Co. (Bee- 
man's). 

• 

GREEN-BRODIE, INC. 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-9533 

ANPA — PPA 

Officers 

President Julian P. Brodie 

Secretary-Treasurer Alan Green 

Vice President- Art Director. Murray A. Levin 

Production Director Harold Lebow 

Radio Dept Julian P. Brodie 

Radio Accounts Placed — Pieter deWitt Dia- 
monds, Ltd., Trade Bank & Trust Co. 
• 

GREY ADVERTISING 
AGENCY, INC. 

166 West 32nd St., New York 1, N. Y. 
Phone CHickering 4-3900 

ABP — ANPA — PPA — NOAB — APA 
Officers 

President .Lawrence Valenstein 

Executive Vice-President Arthur C. Fatt 

Supervisor of Radio Herschel Deutsch 

Time Buyer Maria J. White 

Radio Accounts Placed — Berkely Razor 
Blades, Dif Corp., Lambert Bros., Major "B" 
Vitamins, Miles Shoe Stores. 

GRISWOLD-ESHLEMAN 

2700 Terminal Tower, Cleveland 13, Ohio 

Phone MAin 7626 

AAAA— ANPA— PPA— APA— APB— NOAB 

Officers 

President C. L. Eshleman 

Radio Director Earl R. Preble 

Radio Accounts Placed — Fleetwing Corp. 



172 



JULIAN GROSS ADVERTISING 
AGENCY 

11 Asylum St., Hartford, Conn. 

Phone 7.7179 

Officers 

Owner Julian Gross 

Radio Director Geraldine K. Ray 

Account Executive M. Gold 

M. H. HACKETT CO. 

9 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1950 

ABP — ANPA — PPA — NOAB 

Officers 

Partner Montague H. Hackett 

Members : Robt. D. Spahn, 

John Small, Henry C. Bainbridge, Louis 
Redmond, Aida Stearns. 
Radio Accounts Placed — Riggio Tobacco 
Corp., Chatham Mfg. Co. 

HART-CONWAY CO., INC. 

Genesee Valley Trust Bldg., Rochester, N. Y. 

Phone Main 2073 

ANPA — APA 

Officers 

President H. Lyman Hart 

Secretary M. Brinkman Hart 

Vice President Harold E. Kennedy 

Radio Director John P. Street 

GEORGE H. HARTMAN CO. 

307 North Michigan Ave., Chicago 1, lU. 

Phone State 0055 

ANPA — PPA — APA — ABP — NOAB 

Officers 

President George H. Hartman 

Secretarv-Treasurer Frank R. Hartman 

Radio Director Thomas Kivlan 

Radio Accounts Placed — Hartz Mountain 
Products, Nelson Bros. Co., Simoniz Co., 
P. A. Starok Co., Sawyer Biscuit Co. 

HENRI, HURST <Sr*McDONALD, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone superior SOOO 

ANPA— PPA— APA— ABP— NOAB 

Officers 

President W. B. Henri 

Secretary W. D. McDonald 

Treasurer J. F. Hurst 

Space Buyer Louis C. Paul 

Radio Director W. S. Shartle 

Radio Accounts Placed — Network: Hall 
Bros., Inc., Skelly Oil Co., John Morrell & 
Co. National Spot: John Morrell & Co., 
Ballard & Ballard Co., Carolene Products 
Co., Elatz Brewing Co., Acme White Lead & 
Color Works. 



HIXON-O'DONNELL ADV., INC. 

19 West 50th St., New York 20, N. Y. 

Circle 5-6590 

ANPA— PPA— APA— ABP— NOAB 

Officers 

President & Treasurer S. M. Morey 

Vice-President Thos. E. Orr 

V.-P. & Radio Director. .. .L. B. Van Doren 

Branch Office 

555 S. Flower St., Los Angeles, Calif. 

Mutual 8331 

President G. K. Breitenstein 

Radio Accounts Placed — Richfield Oil 
Corp., Robertshaw Co., Sinclair Refining Co., 
Stein Hall & Co. 

• 

WILLIAM F. HOLLAND AGENCY 

Hotel Simon, Cincinnati, Ohio 

Phone MAin 3450 

Officers 

Owner William F. Holland 

Copy Chief James Parsons 

Art Director Pat O'Brien 

Research Director P. L. West 

Program Director Walt Covell 

• 

CHARLES W. HOYT COMPANY, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0850 

AAAA — ANPA — PPA — ABP — NOAB 

Officers 

President and Treasurer Everett W. Hoyt 

Secretary C. B. Donovan 

Vice-Presidents F, A. Whipple, 

W. K. Dingledine 

Director of Radio W. P. Smith 

Time Buyer D. W. Coiitlee 

Branch Office 

650 Main St., Hartford, Conn. 

Phone 5-6066 

Vice-President F. A. Whipple 

Radio Accounts Placed — B. C. Remedy 
Co., Richardson & Robbins, Charles Gulden, 
Inc., American Molasses Co., Merck & Co., 
Burnham & Morrill, Snider Packing Corp., 
E. L. Knowles Co., Rubine. 
• 

THE H S G ADVERTISING AGENCY 

19 East 53rd St., New York, N. Y. 

Phone WIckersham 2-3338 

Officers 

President-Treasurer H. S. Goodman 

Secretary H. Knuth 

Vice-Presidents Everett F. Goodman, 

A. D. Paker 

Branch Offices 

American National Bank Bldg., Chicago, 111. 

206 S. Spring St., Los Angeles, Calif. 



HILLMAN-SHANE-BREYER, INC. 

403 W. 8th St., Los Angeles, Calif. 

Phone Vandike 5111 

Officers 

President David S. Hillman 

Vice-Pres. & Radio Div. . . .Donald A. Breyer 
Time Buyer S. Schonf eld 



H. B. HUMPHREY CO. 

1235 Statler Bldg., Boston, Mass. 

Phone Liberty 4714 

AAAA — ABP — ANPA — PPA — APA 

Officers 

Chairman of Board Henry B. Humphrey 

President-Treasurer. . .Richard S. Humphrey 



173 



• • • 



ADVERTISING AGENCIES 



• • • 



Vice-President-Copy Chief, 

Julian L. Watkins 

Vice-President Herbert T. Hand, Jr. 

Radio Director Wm. H. Eynon 

Account Executives Herbert T. Hand, Jr., 

Frank Christian 

Production Manager G. L. Leonard 

Radio Accounts Placed — Rumford Chemi- 
cal Works, Christian Science Monitor, The 
Employers' Group Insurance Companies, Jos. 
Burnett Co. 

• 

HUTCHINS ADVERTISING 
COMPANY, INC. 

Cutler Bldg., Rochester, N. Y. 

Phone Main 3528 

APA — ANPA — PPA — ABP 

Officers 

President M. S. Hutchins 

Treasurer F. I. Hutchins 

Secretary F. R. Hutchins 

Vice-President & Director of Radio 

F. A. Hutchins 

Vice-Presidents J. P. McCarthy, 

R. P. Weis 

IVEY & ELLINGTON, INC. 

1400 So. Penn Square, Philadelphia 2, Pa. 

Phone Locust 7909 

ANPA — PPA 

Officers 

President. Neal D. Ivey 

Vice-President-Treasurer. . .Jesse T. Ellington 

Secretary George V. Strong 

Media Director C. R. Palmer 

Branch Office 

155 East 44th St., New York 17, N. Y. 

Phone MUrray Hill 3-5680 

Vice-Presidents Thomas M. Keresey, 

T. S. Strong 
Radio Accounts Placed — Bayuk Cigars Inc., 
General Baking Co., Packers Tar Soap Inc., 
Young People's Church of the Air. 
• 

JOSEPH JACOBS JEWISH MARKET 
ORGANIZATION 

6 East 46th St., New York 17, N. Y. 
Phone MUrray Hill 2-6995 

President and Director Joseph Jacobs 

General Manager Morris Unger 

Time Buyer Joseph Jacobs 

Talent Buyer and Program Manager 

M. Keilson 

Production Director Sholom Rubinstein 

Research, Script and Radio Publicity 

David M. Hausdorff, J. J. Freedman 
Radio Accounts Placed — Maxwell House 
Coffee, Diamond Crystal Salt, Bab-0, R. B. 
Davis Co., My-T-Fine Desserts, Cream of 
Rice, Premier Food Products, Ralston-Purina 
Co., Sanka Coffee, Grape-Nuts Wheat-Meal, 
Kemp's Tomato Juice, Colgate Dental Cream, 
International Cellucotton Products Co., Koly- 



nos Tooth Powder, Hecker Products Corp., 
Anacin, "Junket" Rennet Products, Tetley 
Soup Mix Ltd., Old English Household Prod- 
ucts, Dugan Bros., Royal Baking Powder, 
H-0 Oats, Bond Bread, Pepsodent, Maltex, 
Grove's B-Complex, Barbasol. 

JESSOP ADVERTISING CO. 

First Central Tower, Akron, Ohio 

Phone Franklin 3232 

Officers 

President _. ...M. K. Jessop 

Space Buyer Charles A. Jessop 

Radio Director ; R. Gilbert 

• 

THE RALPH H. JONES COMPANY 

Carew Tower, Cincinnati, Ohio 

' Phone Main 3351 
AAAA — ABP — ANPA — PPA 
Officers 

President C. M. Robertson, Jr. 

Vice-Presidents Stanley A. Wilier, 

A. E. Johnston 

Secretary Elmer A. Vehr 

Time Buyer Kathryn M. Hardig 

Publicity M. MacPherson 

Branch Office 

580 Fifth Ave., New York City 

Phone Wisconsin 7-5500 

Manager Philip Meek 

Radio Accounts Placed — Dow Drug Co., 
Kroger Grocery & Baking Co., Carter Coal 
Co., Miami Margarine, Ten-B-Low, Kutol 
Products Co. 

• 

H. W. KASTOR & SONS 
ADVERTISING CO., INC. 

360 N. Michigan Ave., Chicago 1, 111. 

Phone Central 5331 

ANPA— APA— PPA— NOAB 

Officers 

Vice-President R. H. Kastor 

Treasurer A. G. Kastor 

Secretary W. B. Kastor 

Director of Radio B. J. Green 

Branch Offices 

9 Rockefeller Plaza, New York 

Phone Columbus 5-6135 

Manager Herman W. Kastor 

4858 Fountain St., St. Louis, Mo. 
Phone Rosedale 1612 
Radio Accounts Placed — Procter & Gamble 
Co., Welch Grape Juice Co. 

THE JOSEPH KATZ COMPANY 

444 Madison Ave., New York, N. Y. 

Phone WIckersham 2-2740 

AAAA— ANPA— PPA— ABP 

Officers 

President Joseph Katz 

Vice-President Nat C. Wildman 

Treasurer Charles M. Harrison 

Director of Radio Philip Barrison 



174 



Radio Producers & Continuity Writers, 

Nat C. Wildman, H. E. Hudgins, Alvan 
Sommerfield 

Branch Offices 

8 South St., Baltimore, Md. 

Phone Lexington 1500 

Manager C. M. Harrison 

Director of Radio Harold Kaye 

Radio Accounts Placed— American Oil Co., 
Maryland Pharmaceutical Co., Ex-Lax, Inc., 
Arrow Beer, Jests, Inc., Laco & Pompeian 
Products, Inc., Gibbs & Company, Inc., Mary- 
land Drydock, Gude's Pepto-Mangan. 
• 

HENRY J. KAUFMAN ADVERTISING 

Homer BIdg., Washington 5, D. C. 

Phone District 7400 

ANPA— APA— ABP— PA— NAAN 

Officers 

Owner Henry J. Kaufman 

Radio Director Jeffery A. Abel 

Copy Chief William F. Sigmund 

Space Buyer Betty D. Gwyer 

Time Buyer Christine Kempton 

Radio Accounts Placed — War Photographs, 
A. Kay Co., Service Rings. 
• 

KAYTON-SPIERO CO., INC. 

230 West 41st St., New York 18, N. Y. 

Phone LOngacre 5-5090 

AAAA— ABP— ANPA— PPA— PRB 

Officers 

President Gerald B. Spiero 

Vice-President Morris Kinzler 

Secretary-Treasurer Alvin J. Kay ton 

Time Buyer Herman Jacobs 

Radio Account Placed — Twentieth Century. 
Fox Film Corp. 

• 

KEELING & CO., INC. 

1028 Chamber of Commerce Bldg, 

Indianapolis, Ind. 

Phone Riley 1478 

ANPA— AAAA— APA— PPA— ABP— NOAB 

Officers 

Pres. & Treas Hal Keeling 

Vice-Pres. & Time Buyer Don Collins 

Vice-Pres. & Sec Wm. Hutchinson 

Radio Account Placed — Wilson Milk Co. 
• 

KELLY, ZAHRNDT & KELLY, INC. 

745 Cotton Belt Bldjr., St. Louis 2, Mo. 

Phone Garfield 0777 

Officers 

President C. F. Kelly, Jr. 

Vice-Pres. and Treasurer W. W. Zahrndl 

Vice-Pres. and Secretary V. A. Kelly 

Director of Radio C. F. Kelly, Ji. 

Assistant Director W. W. Zahrndt 

Radio Producers C. F. Kelly, Jr., 

V. A. Kelly 
Radio Continuity Writers. . . .C. F. Kelly, Jr., 
V. A. Kelly 
Radio Accounts Placed — Trems, Inc., Visit 
St. Louis Committee. 



KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone PLaza 3-0700 

AAAA — ANPA — PPA — ABP — APA 

Officers 

Chairman of Board Otis Allen Kenyon 

President Thomas D'Arcy Brophy 

Treasurer Charles VasoU 

Secretary Joseph A. Vessey 

Vice-Pres. & Dir. of Radio Dwight Mills 

Asst. Director of Radio Robert D. Wolf 

Producers : John Hines, 

Robt. Brilmayer 

Writers : Helen Hinckley, 

Peggy Holt, Davis Smith, John Mathews 
Branch Office 
135 S. La Salle St., Chicago 3, lU. 
Phone RAndolph 6470 
Vice-President in charge. . . .Chester A. Foust 
Radio Accounts Placed — Network: Charles 
B. Knox Gelatine Co., Standard Brands 
(Fleischman's Foil Yeast), Richard Hudnut, 
Wesson Oil & Snowdrift, Rock City, Bosco, 
Spool Cotton, Kellogg Co. (All-Bran, Gro- 
Pup, 40% Bran, Pep, Raisen 40% Bran), 
Corn Flakes, Rice Krispies, Krumbles, Shred- 
ded Wheat, Pepperidge Farm, Stetson Co., 
McHugh Bros. & Drummond, RCA, Savavins, 
Inc., S. B. Thomas Inc., R. B. Davis Co., 
Borden Co. 

• 

H. M. KIESEWETTER ADVERTISING 
AGENCY, INC. 

9 East 40th St., New York 16, N. Y. 

Phone Lexington 2-0025 

ANPA — PPA — ABP 

Officers 

President & Treasurer. .. .E. T. Kiesewetter 

General Manager H. M. Kiesewetter 

Radio Dept. Manager Samm S. Baker 

Radio Time Buyer Rhoda Kane Powers 

Radio Accounts Placed — Penn Tobacco Co., 
Bathasweet Corp., Lorr Laboratories, The 
Mennen Co. 

• 

ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York 17, N. Y. 

Phone PLaza 3-9600 

AAAA— ABP— ANPA— PPA 

Officers 

President Abbott Kimball 

Treasurer Raymond Kimball 

Secretary W. Kegg 

Director of Radio Bernard H. Pelzer, Jr. 

Director of Radio Sales Cecil H. Hackett 

Branch Office 
1443 Merchandise Mart, Chicago, 111. 

Manager Grant Chamberlain 

• 

KIRCHER, LYTLE, HELTON & 
COLLETT, INC. 

321 West First St., Dayton 10, Ohio 

Phone 2151 

PPA— ABP— BPA 

Officers 

President J. Horace Lytic 



m 



ADVERTISING AGENCIES 



Vice-President R. C. Kircher 

Treasurer C. B. Helton 

Secretary Robert Collett 

Art Director Gustave Sigritz 

• 

KLINGER ADVERTISING CORP. 

119 W. 57th St., New York, N. Y. 

Phone Circle 6-3660 

Officers 

President-Radio Time Buyer. . .A. A. Klinger 

Vice-President E. A. Tenner 

Secretary E. French 

Radio Accounts Placed — Madison Long 
Island Personal Loan Co., Madison Finance 
Co. of N. J., Servus Clothes, Samuel Schloss- 
man & Sons, Inc., Stanback Co.. Ltd., Bridge 
Apparel Shops, Smilin' Irishman, Kent Mo- 
tors, Ideal Motors, Price Motors, Superior 
Agencies, Inc. 

KNOX REEVES ADVERTISING, INC. 

600 First National Bank Bldg. 

Minneapolis 2, Minn. 

Phone Bridgeport 7701 

ANPA— PPA— APA 

Officers 

President E. E. Sylvestre 

Executive Vice-President Wayne Hunt 

V^ice-Presidents J. H. Sarles, 

Elizabeth B. Reeves, Helen A. Brown 

Treasurer C. L. Greenwood 

Radio Director Lloyd Griffin 

Director of Media & Research, 

Dr. A. R. Root 

Radio Production Manager Russell Neff 

Program Production H. K. Painter 

Radio Script E. B. Reeves 

Radio News A. H. Lund 

Time Buyer K. E. Titus 

Branch Office 
925 Chanin Bldg., New York 17, N. Y. 

Phone MUrray Hill 4-3982 

625 Market St., San Francisco 5, Calif. 

Phone SUtter 6744 

Vice President R. W. Stafford 

Radio Production Manager Hal Burdick 

Radio Account Placed — General Mills, 
Inc. 

MERRILL KREMER, INC. 

1711 Exchange Building, Memphis, Tenn. 

Phone 5-4343 

ABP— SNPA— APA— PANY— NAAN 

Offficers 

President Merrill Kremer 

Secretary and Treasurer Ernest Lee 

Account Executive Warren Billingsley 

Production Director Homer Gentry 

Time Buyer Polly J. Cohen 

• 

ARTHUR KUDNER, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone Circle 6-3200 
AAAA — ANPA — PPA — ABP 



Officers 

President J. H. S. Ellis 

Vice-Presidents E. J. Owens, 

Sam D. Fuson, Charles F. Gannon, Ken- 
neth Collins 

Director of Radio Myron P. Kirk 

Script Buyer Alan Ward 

Time Buyer Eleanore Manning 

Production G. Bennett Larson 

Branch Offices 

New Center Bldg., Detroit, Mich. 

Phone Madison 5315 

Robert Copeland 

Albee Bldg., Washington, D. C. 

Phone National 5506 

Frank Getty 

Radio Accounts Placed — Network: U. S. 

Tobacco Co., National Spot: Goodyear Tire 

& Rubber, General Motors, Bensen & Hedges. 

• 

J. R. KUPSICK ADVERTISING 
AGENCY, INC. 

122 East 42nd St., New York, N. Y. 

Phone MUrrav Hill 5-9145 

ANPA — ABP — PPA 

Officers 

President J. R. Kupsick 

Vice President Saul Kampf 

Radio Director .Frank Powderly 

Space Buyer E. M. Fordsman 

Radio Accounts Placed — Arco Publ. Co., 
Hecht Co., N. Y. Auto Exchange, Greiner 
Motor Sales, Maple Motors, Paul Kaskali, 
Cascade Laundry, United Institute of Aero- 
nautics, Ben Marden's Riviera. 
• 

LAKE-SPIRO-SHURMAN, INC. 

2800 Sterick Tower, Memphis 3, Tenn. 

Phone 5-1571 

ABP— ANPA— PPA— SNPA 

Officers 

President Avron Spiro 

Secretary-Treasurer M. M. Shurman 

Radio Director Clark R. Brown 

Radio Accounts Placed — Plough, Inc., The 
Piso Co. 

LAMBERT & FEASLEY, INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-3721 

ANPA — PPA 

Officers 

President John L. Johnston 

Executive V-P Gordon Seagrove 

V-P.-Radio Director Martin Horrell 

General Manager Frank Mace 

Radio Accounts Placed — Lambert Phar- 
macal Co.; Prophylactic Brush Co.; Phillips 
Petroleum Co. 



176 



LANDSHEFT, INC. 

810 Liberty Bank Bldg., Buffalo 2, N. Y. 
ANPA— APA— ABP— NOAB 
Pres. & Radio Director. . . .A. Wm. Landsheft 
Radio Account Placed — Curtiss - Wright 
Corp. 

LANG, FISHER & STASHOWER, 
INC. 

1010 Euclid Ave., Cleveland 15, Ohio 

Phone Main 6579 

ANPA— ABP— PPA 

Officers 

President H. J\ck Lang 

Vice President-Secretary A. B. Fisher 

Vice President-Treasurer. .Fred P. Stashower 

Production Manager George DeWitt 

Radio Director A. B. Fisher 

Radio Accounts Placed — Stouffer's Restau- 
rant, Railley Corp. 

e 

LAUESEN & SALOMON 

520 No. Michigan Ave., Chicago 11, 111. 
Phone superior 0738 
ABP — ANPA — PPA 
Officers 

President A. M. Salomon 

Account Executive Wendell Walker 

• 

LEEFORD ADVERTISING AGENCY 

315 Fourth Ave., New York 10, N. Y. 

I*hone STuvvesant 9-1742 

PPA 

Officers 

President-Radio Director .Dnvid D. Lee 

Treasurer W. C. Hoyt 

Radio Account Placed — Remington-Rand, 
Inc., Atr.erican Writing Machine Co. 
• 

AL PAUL LEFTON CO., INC. 

1617 Penna. Blvd., Philadelphia 3, Pa. 

Phone RIttenhouse 1500 

ANPA— APA— NOAB 

Officers 

President A. P. Lefton 

Vice-Presidents G. W. Wolfsten, 

P. Brown, T. A. Ballantyne 

Radio Director Andrew McLean Parker 

Time Buyer H. B. Gotwals 

Branch Offices 

521 Fifth Ave., New York 17, N. Y. 

Phone VAnderbilt 6-4340 

Vice-Presidents R. J. Herts, 

M. S. Gladstone, R. J. Misch 

Radio Director Carl Mark 

• 

LEIGHTON & NELSON 

202 State St., Schenectady 5, N. Y. 

Phono 6-4202 

ABP — PPA — ANPA 

Ojjicrrs 

Partners Winslow I*. L«ighlon 

and George R. Nelson 

Radio Director George R. Nelson 

Copy Director Cecil Woodland 



Radio Assistants M. L. Croninger, 

Shirley Ten Eyck 
Radio Accounts Placed — New York State 
Democratic Committee, The Hudson Coal 
Co., Saratoga Racing Assn., William W. Lee 
& Co., The Stanton Brewery, Inc., Breslaw 
Bros. Furniture, Stanton Brewery, Saratoga 
Vichy Spring Co., Rudolph Bros., D'Jimas 
Furs. 

• 

LENNEN & MITCHELL, INC. 

17 East 45th St., New York 17, N. Y. 

Phone MUrray Hill 2-9170 

AAAA — ANPA — PPA — APA — NOAB 

Officers 

President Philip W. Lennen 

Vice President-Treasurer Robert W. Orr 

Secretary Arthur L. Lynn 

Director of Radio S. James Andrews 

Radio Producer Travis D. Wells 

Radio Accounts Placed — John H. Wood- 
bury, Inc., Andrew Jergens Co., P. Lorillard 
Co., Inc., Tide Water Associated Oil Co., 
Parfums Schiaparelli, Inc., Lehn & Fink. 
• 

TED LEVY ADVERTISING AGENCY 

Temple Court Bldg,, Denver, Colorado 

Phone CHerry 4521 

ABP — ANPA — APA 

Officers 

Owner Ted Levy 

Production Manager William Robertson 

Copy Director Barbara Aiton 

• 

A. W. LEWIN CO., INC. 

11 Commerce St., Newark, N. J. 

Phone Mitchell 2-7244 

ANPA— AAAA— PPA— ABP 

President & Treasurer A. W. Lewin 

• 

ADDISON LEWIS & ASSOCIATES 

1414 Foshay Tower, Minneapolis, Minn. 

Phont AT 6235 

ABP— ANPA— PPA— NOAB— APA 

Offficers 

Owner Addison Lewis 

Time Buyer Margie Anderson 

Account Executives Edward Grubb, 

Harvey Kruse, J. A. Quint 
Radio Accounts Placed — Minneapolis-Hon- 
eywell. 

o 

LEON LIVINGSTON ADVERTISING 
AGENCY 

Mills Bldg., San Francisco, Calif. 

Phone Sutler 7340 

AAAA — ABP — ANPA — PPA — NOAB 

Officers 

President Leon G. Livingston 

Vice-President W. C. Day 

Space Buyer B. B. Biederman 

Radio Accounts Placed — Colgate-Palmolive- 
Peet (Peet's Granulated Soap), Simon Mat- 
tress Mfg. Co., Nestle's Milk ProductI, Inc., 
Italian Swiss Colony, Haas Bros. 



177 



ADVERTISING AGENCIES 



LLOYD, CHESTER & DILLINGHAM, 
INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-8800 

ANPA— PPA— NOAB 

Officers 

President Laurence M. Lloyd 

Vice-President Charles M. Pietsch 

Production Manager William T. Kaleb 

Media Director John J. Hagan 

• 

LOGAN & ARNOLD 

621 S. Hope St., Los Angeles, Calif. 

ANPA— AAAA— PPA— APA—ABP 

Officers 

President Dudley L. Logan 

Exec. Vice-Pres J. C. Arnold 

Vice-President Van Davis 

• 

THE W. E. LONG COMPANY 

155 North Clark St., Chicago 1, 111. 

Phone Randolph 4606 

ANPA— NOAB 

Officers 

President W. E. Long 

Vice-President W. D. Warrick 

Radio Accounts Placed — Agency is a spe- 
cialist in wholesale baker advertising ser- 
vicing hundreds from coast to coast on a 
syndicated basis. 

EARLE LUDGIN, INC. 

121 West Wacker Drive, Chicago 1, 111. 

Phone Franklin 1762 

ANPA — ABP — PPA — APA 

Officers 

Partners Earle Ludgin, 

V. R. Bliss, J. H. Caro, J. H. WiUmarth 

Radio Director V. R. Bliss 

• 

MACE ADVERTISING AGENCY, INC. 

507 Lehmann Bldg., Peoria, 111. 

Phone 7197 

ANPA— ABP— APA— NAAN 

Officers 

President J. F. Fellay 

Trea. & Radio Time Buyer Jay J. Keith 

Vice-President .Robert J. Rice 

Radio Director Ann McNatt 

Radio Accounts Placed — Keystone Steel & 
Wire Co., Consolidated Products Co., Schultz, 
Bausan & Co. 

• 

MacFARLAND, AVEYARD & CO. 

333 North Michigan Ave., Chicago 1, 111. 

Phone Randolph 9360 

ANPA — PPA — ABP — SNPA 

NOAB 

Officers 

President Hays MacFarland 

Vice-Presidents A. E. Aveyard, 

Mdcolm A. Jennings, Allen B. Dicus, 
R. E. Tuttle, Harry M. Coleman 



Secretary-Treasurer B. G. Rultingh 

Radio Director Evelyn Stark 

Time Buyer. ., Bergi Boe 

Production Manager Edwin C. Frank 

Space Buyer Madge C. Drake 

Branch Office 

RCA Bldg., New York, N. Y. 

Circle 6-2890 

Radio Director H. C. Klein 

Radio Accounts Placed — Network: North- 
western Yeast Co., Curtis Publishing Co., 
National Spot: Omar, Inc., Burma-Vita Co., 
Stewart Warner Corp., United Wallpaper 
Factories. 

• 

MacLARPN ADVERTISING CO. 
LTD. 

372 Bay St., Toronto, Ont., Canada 

Phone Elgin 0321-2551 

ANPA— CAAA— CDNA— CWNA 

Officers 

President-General Manager.. J. A. MacLaren 

Vice President-Assistant General 

Manager E. V. Rerlinitzer 

VicePresident-Treasurer I. E. Reynolds 

Secretary G. T. Scroggie 

Broadcast Advertising Dept...C. M. Pasmore, 
M. Rosenfeld 

Branch Office 

901 Dominion Square Bldg., 

Montreal, Que., Canada 

Phone Plateau 9556 

Office Manager E. H. H. Smith 

224 Curry Bldg., Winnipeg, Man., Canada 
Phone 26-622 

Manager E. P. Thompson 

3l)5 Province Bldg., Vancouver, B. C, Can. 
Phone Marine 6268 

Manager W. D. M. Patterson 

Radio Accounts Placed — Network: Impe- 
rial Oil, Ltd., Tuckett, Ltd., People's Credit 
Jewelers. National Spot: Bulova Watch Co., 
Ltd., General Motors Corp., Dalglish Co., 
Ltd. 

• 

MALCOLM-HOWARD ADVERTISING 
AGENCY 

20 East Jackson Blvd., Chicago, 111. 

Phone Webster 2110 

ABP— APA— ANPA— PPA 

Officers 

Owner-Time Buyer Arthur M. Holland 

Radio Account Executive Max G. Holland 

Radio Director Maury differ 

Radio Writers Hal Tale, 

Nikki Kaye, Ray Freedman, Eileen Rietz, 
Mauri differ. 
Radio Accounts Placed — Dad's Root Beer, 
Joy Candy Shoppes, Roller Derby, Alert 
Laundry, Holland Jewelers, Newart Co., 
Burde Cologne, Fij-Oil Shampoo, Rubin's 
Apparel, Roller Derby. 



178 



DAVID MALKIEL ADVERTISING 
AGENCY 

260 Tremoni St., Boston, Mass. 

Phone Liberty 1421 

ANPA— ABP— AjPA— PPA— AAAN 

Officers 

President David Malkiel 

Secretary Martha Brest 

Account Executives Harry Weinbaum 

Alfred Black, Martin Kadis 
Radio Accounts Placed — I. J. Fox Co., 
Ace Vacuum Cleaners, Drive-In Theaters, 
Inc., Paramount Baking Co., E. M. Loew's 
Theaters, Greater Boston Theaters, Inc., RKO 
Theaters, Steuben's Restaurant, Canadian 
Ace Ale, Casa M a n a n a , Elm Farm 
Foods Co., Serta- White Cross Co., Freilicher 
Kabtzen, Lithuanian Corp. Group, Rio Ca- 
sino. Royal Crown Cola of Boston, Old 
Monastery Wines, Ritter Dancing School, 
Essex Hotel, Avery Hotel, Granada Vine- 
yards, Inc., Glendale Coal Co., Racing Guide, 
Ray Galvin, Kasanof's Bread, RosofTs, Totem 
Pole Ballroom, Belmont Furn., L. P. Rogers 
& Son, Washington Jewelers, Babijuice Or- 
anges, Corner House, Franklin Insulation Co. 
• 

MANSON-GOLD ADVERTISING 
AGENCY 

1004 Marquette Ave., Minneapolis 2, Minn. 

Phone GEneva 9619 

ABP — PPA — PRB — APA 

Officers 

Radio Director D. P. Nathanson 

Account Executive Meyer Gold 

Time Buyer ^ . . Jean Hadley 

Radio Accounts Placed — Red Devil Soot & 
Carbon Remover, Vitamin Products of Amer- 
ica, St. Paul Lutheran Church, Morton's Dog 
Food, Snyder's Drug Stores. 
• 

MARSCHALK & PRATT COMPANY 

535 Fifth Ave., New York 17, N. Y. 

Phone VAnderbill 6-2022 

,ANPA — PPA — ABP —APA —ABC — 

AAAA — NOAB 

Officers 

Partners Harry C. Marschalk, 

G. A. Poetschke, S. H. Giellerup, S. L. 
Meulendyke 

Director of Radio Carlo De Angelo 

Radio Continuity Writers... G. W. I'^cctn:in, 
Bennett Kolb, Edmund Mitchell, John 
R. Allen 
Radio Account Placed — Standard Oil Co. 
of N. J. 

• 

J. M. MATHES, INCORPORATED 

122 East 42nd St., New York 17, N. Y. 

Pliono I.Exiiijrinn 2-7150 

ABP— ANPA— PPA— SNPA 

Officers 

President .J. M. Mathes 

Treasurer A. E. Cox 

Secretary Carle Rollins 

Vice-Presidents William B. Okie, 



Hyland L. Hodgson, Lester L o h , 
Charles O'Donnell, Charles R. Marshall 
Vice-President-Director of Radio, 

Wilfred S. King 

Time Buyer Edna Cathcart 

Radio Accounts Placed — Ludens, Inc.: Na- 
tional Carbon Co., Canada Dry Ginger Ale & 
Spur, Magazine Repeating Razor Co., Inter- 
national Salt Co., Bleachette, Pure Foods 
(Herbox), Pan-American Cofifee Bureau, 
Burlington Mills. 

• 

THE MAYERS COMPANY 

1240 S. Main St., Los Angeles 27, Calif. 

Phone PRospect 0101 

ABP— ANPA— PRB— FAAG 

Officers 

Principals Henry Mayers, 

J. R. Mayers, Arthur Mayers 

Manager Radio Dept Gertrude Stark 

Time Buyer Alden Weiss 

Assistant Dean Simmons 

Production Martin Weinstein, 

Vern Davies 
Radio Accounts Placed — Pennzoil Co., 
Sears Roebuck & Co., Southern Calif. Tele- 
phone Co., Gordon Bread Co., Dad's Root 
Beer, California Bank. 
• 

JOSEPH MAXFIELD COMPANY 

36 Exchange Place, Providence 3, R. I. 

Phone GAspee 4456 

ABP — ANPA 

Officers 

President Joseph M. Finkle 

Vice-President... Archie M. Finkle 

Treasurer Bruno Schnabel 

Executive Secretary Anne E. Woled 

Time Buyer Joseph M. Finkle 

Radio Director Dorothy M. Taipe 

Radio Accounts Placed — Old Monastery 
Wine Co., Eclipse Food Products, Corp., Jack 
& Harry's Auto Stores, Candy Mart Stores. 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit, Mich. 

Plionc Fitzroy 5710 

ANPA— PPA— APA— AAAA— ABP 

ABC— NOAB— TAB— CCA 

Officers 

Chairman of Board Lou R. Maxon 

President T. K. Quinn 

Vice-President Searle Hendee 

Treasurer W. L O'Neil 

Secretary G. Reginald McKiel 

Radio Department Ed Wilhelm, 

P. R. Pumphrey 

Branch Offices 

570 Lexington Ave., New York, N. Y. 

Phone Eldorado 5-2930 

Vice-President In Charge W. Ray Baker 

955 Main St., Bridgeport, Conn. 
Phone Bridgeport 6-2177 

Vice-President In Charge W. Ray Baker 

919 N. Michigan Ave., Chicago, 111. 
Phone Delaware 3536 
Vice-President L. J. Sholty 



179 



• • • 



ADVERTISING AGENCIES 



Radio Accounts Placed — Gillette Safety 
Razor Co., General Electric Co., Ford Motor 
Co., Pfeiffer Brewing Co., H. J. Heinz Co., 
Griesedieck Brewery, Feigenspan Brewing 
Co., Dobler Brewing Co. 
• 

McCANN-ERICKSON, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-7000 

AAAA— ANPA— PPA— ABP— APA— NOAB 

Officers 

President H. K. McCann 

Chairman of Exec. Comm. . .Harrison Atwood 
Executive Vice-President. . . .Carl B. Bobbins 
Vice-President and General Manager of 

New York Office L. S. Briggs 

Vice-Presidents Harrison Atwood, 

L. E. Firth, J. L. Deane, C. A. Hoppock, 
W. E. McKeachie, R. E. Thompson, E. F. 
Wilson, Gordon E. Hyde, Myron C. Lech- 
ner, E. D. Madden, J. J. McCarthy, Hugh 
A. Mitchell, C. A. Posey, R. W. St. Hill 

Secretary-Treasurer John L. Anderson 

Director of Research L. D. H. Weld 

Vice-Pres. & Gen. Mgr. of Research Dept. 

Jackson Taylor 
Vice-Pres. in charge of Radio 

Lloyd O. Coulter 

Radio Producers Dorothy B. McCann, 

Clarence Olmstead, Russ Johnston 

Radio Time Buyer Wm. C. Dekker 

Radio Research Marion Harper, Jr. 

Branch Offices 
910 S. Michigan Ave., Chicago, 111. 
Phone Webster 3701 
Vice-President and Manager, 

Homer Havermale 

Vice-President H. G. Smith 

Vice-President J. H. Jameson 

Guardian Bldg., Cleveland, O. 

Phone Cherry 3490 

V^ice-President-Manager. . .Albert A. Sommer 

Penobscot Bldg., Detroit, Mich. 

Phone Randolph 9710 

Vice-President and Manager. Donald C. Hight 

6331 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hillside 8268 

Manager A. J. Bruhn 

448 S. Hill St., Los Angeles, Calif. 
Phone Michigan 4049 

Manager Burt Cochran 

Hodgson Bldg., Minneapolis, Minn. 

Vice-Pres. & Mgr R. B. Donnelly 

Vice-President. Merrill Hutchinson 

114 Sansome St., San Francisco, Calif. 

Phone Douglas 5560 

Vice-President and Manager. Henry Q. Hawes 

Vice-Presidents M. S. Achenbach, 

R. H. Cochran, F. H. McCrea, C. E. 
Persons, C. F. Ohliger 
Public Service Bldg., Portland, Ore. 
Phone Atwater 4305 
Manager R. B. Calkins 



Radio Accounts Placed — New York: Ameri- 
can Molasses Co., Axton-Fisher Tobacco Co., 
Chesebrough Manufacturing Co., Gruen 
Watch Co., Manufacturers Trust Co., James 
McCutcheon & Co., National Biscuit Co., 
Pacific Coast Borax Co., Stomberg-Carlson 
Co., Stanco, Inc., Westinghouse Electric and 
Manufacturing Co. 

Chicago: Standard Oil Co. of Nebraska, 
Standard Oil Co. of Indiana, Milk Founda- 
tion, Inc. 

Cleveland: Leisy Brewing Co., Richman 
Bros. Co., Standard Oil Co. of Ohio. 

Detroit: Altes Brewing Co. 

Los Angeles: Globe Mills Co., Southern 
California Gas Co. and Southern Counties 
Gas Co., The Squirt Co. 

Minneapolis: Pillsbury Flour Mills Co., 
Twin City Federal Savings & Loan Assn., 
Gluek Brewing Co., First National Bank, 
Northwest Scrap Dealers Assn. 

Portland: Northwestern Electric Co., Pa- 
cific Power & Light Co., Portland Gas & 
Coke Co. 

San Francisco: Anglo California National 
Bank of San Francisco, Associated Dental 
Supply Co., California Packing Corporation, 
California Walnut Growers Assn., Harold 
H. Clapp, Inc., Dwight Edwards Company, 
General Brewing Corporation, Hale Bros. 
Stores, Inc., Pacific Gas & Electric Co., Roma 
Wine Co. 

R. E. McCarthy advertising 

AGENCY 

Tampa Theater Bldg., Tampa 2, Fla. 
Phone 2323 
PANY— SNPA 
Officers 

President R. E. McCarthy 

Secretary M. A. McCarthy 

Treasurer M. C. Benito 

Time Buyer : R. E. McCarthy 

Continuity J. M. Neef 

Radio Accounts Placed — Borden's Poinset- 
tia Dairy, Southern Brewing Co., Penninsular 
Telephone Co., McClosky & Co. 

THE McCORD COMPANY, INC. 

1100 Hodgson Bldg., Minneapolis, Minn. 

Phone Bridgeport 1225 

APA— ANPA— PPA— NOAB 

Officers 

President & Treasurer R. D. McCord 

Vice-President Louis Melamed 

Secretary C. F. Baker 

Director of Radio E. B. Grove 

Production Manager T. L. B. Campbell 

Radio Time Buyer Edith M. Knutsen 

Radio Accounts Placed — W. H. Barber Co., 
Conrad Fur Co., Central Cooperative Live- 
stock Assn., Furniture Exposition Mart, The 
Hilex Co., Chocolate Products Co., Goodman 



180 



Bros., Jewelers, Minneapolis Gas Light Co., 
Minnesota Farm Bureau Federation, Griggs, 
Cooper & Co., Milk Foundation of Minneapo- 
lis, American Benefit Assn., BoutiU's, Minne- 
sota Farm Bureau Service, Anaconda Sales 
Co., Sanitary Food Mfg. Co. 
e 

McJUNKIN ADVERTISING CO. 

228 N. LaSalle St., Chicago 1, 111. 

Phone State 5060 

Officers 

President Gordon Best 

Vice-Presidents Roy M. Kirtland, 

Leroy A. Kling, Willard E. Stevens, Dade 
B. Epstein, James W. Egan, Hal R. 
Makelin 

Account Executives Joseph J. Klein, 

Donald B. Skinner 

Manager, Radio Dept Hal R. Makelin 

Media Dept. Manager Edwin A. Trizil 

Production Manager W. C Mottershead 

Radio Accounts Placed — Joseph Schlitz 
Brewing Co., Carey Salt Co., Florsheim Shoe 
Co., Chef Boiardi Food Products Co., Bren- 
ner Bros., Carson, Pirie, Scott & Co., Jewel 
Food Stores, Andes Candies. 

McKEE & ALBRIGHT, INC. 

1400 South Penn Square, Philadelphia, Pa. 

Phone Locust 4737 

ANPA— PPA— APA— OAAA 

Officers 

President Roy J. McKee 

Vice-President-Treasurer. .David R. Albright 
Vice President-Radio Director, 

James A. McFadden 

Radio Producer .Tom McAvity 

Time Buyer E. R. Walmsley 

Vice-President-Merchandising, 

Howard H. Yaw 

Secretary T. E. Libby 

Branch Office 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-2058 

Equitable Bldg., Hollywood, Calif. 

Phone Hollywood 8363 

Radio Accounts Placed — Sealtest, Inc. 

A, McKIM, LTD. 

Dominion Square Bldg., Montreal, Que., Can. 

Phone Lancaster 5192 

Officers 

President-General Manager C. T. Pearce 

Radio Director E. W. Brodie 

Secretary-Treasurer J. B. Stephens 

Branch Offices 

320 Bay St., Toronto, Ont., Canada 

Phone Elgin 5351 

Manager D. E. Longmore 

Electric Railway Bldg., Winnipeg, Man., 
Canada 

Manager A. A. Brown 

514 Province Bldg., 
Vancouver, B. C, Canada 

Manager H. S. Watson 

376 Strand, W. C. 2, London, England 
Manager H. Suffell 



ARTHUR MEYERHOFF & CO. 

Wrigley Bldg., Chicago, 111. 

Phone Delaware 7860 

ANPA— PPA— APA— AAAA 

Officers 

General Manager Arthur E. Meyerhofif 

Director of Radio Nelson A. Shawn 

Spot Anncnt. Dir I. J. Wagner 

Time Buyers Mary Hauser, 

A. Kennelly 

Branch Office 

759 N. Milwaukee St., Milwaukee, Wis. 

Phone Marquette 3144 

Manager George Grabin 

Radio Account Placed — William Wrigley, 
Jr. Co. 

• 

C. L. MILLER COMPANY 

521 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-1010 

ANPA— PPA— APA— NOAB 

Officers 

President C. L. Miller 

Sec'y & Ass't Treasurer George Carhart 

Radio Director Roger White 

Branch Office 

333 N. Michigan Ave., Chicago, 111. 

Phone Central 1640 

Manager L M. Tuteur 

Radio Accounts Placed — Corn Products 
Refining Co., Curtis Candy Co., Keeley Brew- 
ing Co., Cooter Brokerage Co., Gordon Bak- 
ing Co., Tastyeast, Inc. 
• 

DAN B. MINER CO. 

Chamber of Commerce Bldg. 

Los Angeles 15, Calif. 

Phone Richmond 3101 

AAAA — ANPA — ABP — NOAB 

CAN — APA 

Offficers 

President Dan B. Miner 

Vice President John C. Morse 

Secretary-Treasurer M. R. Sweeny 

Radio Director Wallace B. Ramsey 

Branch Offices 
(Affiliated with Continental Agency Network) 
Radio Accounts Placed — Interstate Bak- 
eries, Forest Lawn Memorial Park, Bill Hay 
Reads the Bible (66 station cooperative 
show). National Spot: Roman Meal Bread. 
• 

EMIL MOGUL CO., INC. 

250 West 57th St., New York, N. Y. 

Phone, COlumbus 5-2482 

ABP — ANPA 

Officers 

Radio Director Emil Mogul 

Radio Time Buyer Helen Munroe 

Radio Accounts Placed — Network: Tri- 
mount Clipper Craft Clothes. National Spot: 
Barney's Clothes, San Gabriel Wine Co., Na- 
tional Shoe Stores. 



181 



• • • 



ADVERTISING AGENCIES 



• • • 



THE CHESTER C. MORELAND CO. 

Times-Star Bldg., Cincinnati, Ohio 

PPA — ABP — ANPA 

Officers 

President-Treasurer .... Chester C. Moreland 

Vice-Presidents Rol)ert N. Gorman, 

Robert H. Ames, Wm. G. Steiner 
Vice President-Space Buyer, 

Bryce L. Schurman 

Secretary Walter H. Strauss 

• 

RAYMOND R. MORGAN CO. 

6332 Hollywood Blvd., Hollywood, Calif. 

Phone Hempstead 4194 

Officers 

President Raymond R. Morgan 

General Manager R. E. Messer 

Radio Accounts Placed — Folger Coffee Co., 
Planters Nut & Chocolate Co., White King 
Soap Co., Petrol Corp., Sparklett's Drinking 
Water Corp., Kerr Glass Mfg. Co., King's X 
Flavor Co. 

• 

MORSE, INTERNATIONAL, INC. 

122 East 42nd St., New York 17, N. Y. 

Phone LExinglon 2-6727 

Officers 

Chairman of the Board Carl J. Balliett 

President Mansfield House 

Vice-President J. P. Sawyer 

Secretary and Treasurer Laura K. Long 

Radio Director Richard NichoUs 

Branch Offices 

205 Johnston Bldg., Charlotte, N. C. 

Radio Accounts Placed — Network: Vick 

Chemical Co., Vitamin Plus, Inc. National 

Lance, Inc., Matchabelli, Inc. 

• 

MOSER & COTINS, INC. 

10 Hopper St., Utica 3, N. Y. 

Phone Utica 4-6141 

ABP — ANPA — PPA — NO AB 

Officers 

President T. E. Moser 

Vice President-Treasurer A. S. Colins 

Secretary Mrs. M. B. Blair 

Radio Accounts Placed — West End Brewing 
Co., Oswego Candy Works, Inc., Saratoga 
Springs Authority. 

• 

MOSS ASSOCIATES 

415 Lexington Ave., New York, N. Y. 

Phone VAnderhilt 6-1828 

ABP— PANY— APA 

Officers 

President Joseph H. Moskowitz 

Radio Director Tlines Hachelle 

Radio Accounts Placed — Harman Watch 
Co., U. S. Rockwool Insulators, Neoderm 
Inst., Thomas M. Quinn & Sons, Inc. 



NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone MUrray Hill 9-6835 

Officers 

President Paul Kruming 

Vice-President Thomas W. Hughes 

Treasurer Frank Neuhauser 

Time Buyer .Eduardo Martinez 

Branch Offices In: 

Cuba, Mexico, Venezuela, Colombia, 

Brazil, Argentina, South Africa, 

India, Chili 

Radio Accounts Placed — Carter Products, 

Inc., General Foods Corp., H. J. Heinz Co., 

Lambert Bros., Lever Bros. Co., Quaker Oats 

Co, Welch Grape Juice Co., Wm. R. Warner 

Co. 

• 

NEEDHAM, LOUIS & BRORBY, INC. 

135 S. LaSalle St., Chicago 3, lU. 

Phone Slate 5151 

AAAA — ANPA — PPA — ABP — APA 

ABC — NOAB 

Officers 

President Maurice H. Needham 

Secretary-Treasurer Otto R. Stadehnan 

Vice-Presidents John J. Louis, 

Melvin Brorby, Harry Phelps, W. Ray 
Fowler, Jr. 

Time Buyer 0. R. Stadleman 

Branch Offices 

1680 North Vine St., Hollywood, Calif. 

Phone Granite 7186 

Manager Cecil Underwood 

Radio Accounts Placed — Network: Kraft 
Cheese Co., S. C. Johnson & Son, Inc. Na- 
tional Spot: Swift & Co. (Sunbrite Cleaner). 
o 

NEFF-ROGOW, INC. 

30 Rockefeller Plaza, New York, N. Y. 

Phone Circle 7-4231 

Officers 

President Walter J. Neff 

Vice-President William Rogow 

Radio Accounts Placed — Bond Stores, Inc., 
Melville Shoe Corp., Sears Roebuck & Co., 
Joseph Martinson & Co., Abraham & Straus, 
Inc., Ruby Lane Stores. 
• 

NEWELL-EMMETT COMPANY 

40 East 34th St., New York 16, N. Y. 

Phone ASliIand 4-4900 

AAAA — ANPA — PPA — ABP — PRB — 

NOAB— SAAA— SNPA 

Officers 

Directors Clarence D. Newell, 

William Reydel, John P. Cunningham, 
Frank Donshea, C. S. Walsh, R. L. Stro- 
bridge 

Radio Director Blayne Butcher 

Time Buyer Newman McEvoy 



182 



Radio Accounts Placed — Liggett & Myers 
Tobacco Co. (Chesterfields), Loose-Wiles Bis- 
cuit Co., Pepsi-Cola Co., Beech-Nut Packing 
Co., Economics Laboratories, Kirkman's Soap, 
Sherwin Williams. 

• 

OLIAN ADVERTISING CO. 

1409 Ambassador Bldg., St. Louis 1, Mo. 

Phone CEntral 8380 

ABP— ANPA— NOAB 

Officers 

Owner Irwin A. Olian 

Radio Director-Time Buyer Virginia Loeb 

Radio Continuity James L. Spencer 

Radio Accounts Placed — National Waste 
Paper Conservation Campaign. 
• 

MERRITT OWENS 
ADVERTISING AGENCY 

201 Commercial National Bank Bldg. 

Kansas City, Kans. 

Phone Dr. 7250 

Radio Accounts Placed — Penn. Central Oil 

Co., Sulfa Products Co., Interstate Moving & 

Storage, Weevil-Fume Corp. 

• 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

605 Union St., Seattle 1, Wash. 

Phcne Eliot 4884 

ANPA— AAAA—PPA—APA— NOAB— CAN 

Officers 

President Wm. H. Horsley 

Radio Director Marjorie McPherson 

Branch Office 

Spalding Bldg., Portland 1, Ore. 

Phone AT water 4339 

Manager Ruth Poland 

Radio Accounts Placed — Fisher Flouring 
Mills Co., Washington Co-op Egg & Poultry 
Assn., Spot: Seattle First National Bank, 
Hansen Baking Co., Webster-Brinkley Co., 
Northwest Cherry Bur., Cedergreen Frozen 
Pack Corp. 

• 

PARIS & PEART 

370 Lexington Ave., New York, N. Y. 

Phone Caledonia 5-9840 

ANPA — ABP — PPA 

Co-Partners A. G. Pearl, 

Jolin II. Rohm 

Radio Time Buyer A. C. De Pierro 

Radio Accounts Placed — The Great Atlantic 
& Pacific Tea Co., Spratts Dog Food. 
• 

PECK ADVERTISING AGENCY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-0900 

Officers 

President Harry Peck 

Secretary-Treasurer Harry Krawit 

Vice-President Waller Schwartz 

Director of Radio Arthur Sinsheinier 

Radio Continuity Writers. . .James Lawrence, 
Muriel Post, Ray While 



183 



PEDLAR, RYAN & LUSK, INC. 

250 Park Ave., New York, N. Y. 

Phone PLaza 5-1500 

AAAA — ANPA — PPA — ABP 

Officers 

President Thomas L. L. Ryan 

Executive Vice-President Robert E. Lusk 

Secretary and Treas Arthur Cobb, Jr. 

Vice-Presidents Lawrence L. Shenfield, 

Francis J. Doherty. D. K. Clifford, J. P. 
Hardie, A. E. McElfresh 

Assistant Treasurer Wm. F. Cantrell 

Assistant Secretary Helen C. Sutherland 

Radio Dept. Manager E. G. Sisson, Jr. 

Supervisor Nighttime Radio, 

Chester MacCracken 

Supervisor Daytime Radio Tom L. Riley 

Radio Copy Chief Cyril J. Mullen 

Asst. Radio Copy Chief W. B. Finney 

Time Buyer Helen Wilbur 

Radio Accounts PZaced— Network; Bristol- 
Myers Co. (Vitalis, Mum), Procter & Gamble 
Co. (Camay, Chipso, Dash) 
• 

PITLUK ADVERTISING CO. 

Alamo Nat'l Bank Bldg., San Antonio, Texas 

Phone Garfield 7268 

ABP — ANPA — PR A — SAAA — 

SNRA — NOAB 

Officers 

Owner Jack N. Pilluk 

General Manager Norman D. Schwerke 

Vice-President C. R. Cusick 

Art Director Gus J. Wild 

Time Buyer Lee Wood 

Radio Dept. Manager Fred G. Allen 

o 

PLATT-FORBES, INC. 

386 Fourth Ave., New York 16, N.Y. 

Phone CAledonia 5-4440 

Officers 

President W. A. Forbes 

Vice-President-Treasurer. . .Rutherford Piatt 

Vice-President T. F. Cosgrove 

Secretary W. S. Walker 

Space Buyer & Prod. Manager.. T. O'Donnell 
Branch Office 
75 Pearl St., Hartford, Conn. 
G. Frank Sweet 

Phone Hartford 7-9017 
Radio Accounts Placed — Peter Paul, Inc., 
Oxo, Ltd. 

• 

R. J. POTTS— CALKINS & HOLDEN 

215 W. Pershing Road, Kansas City, Mo. 

Phone Victor 4433 

APA — NOAB — ANPA — PPA 

Officers 

President R. J. Potts 

Vice-Prosidonls J. B. Woodbury, 

F. F. B. Houston, C. C. Tucker, E. A. 
Warner, C. L Robinson 

Secretary-Treasurer Jerry McKee 

Account Executives Ralph Page 

W B. Hill, John M. Farrell, G. S. Lannon, 
M. 11. Slraight 



ADVERTISING AGENCIES 



• • • 



THE POTTS TURNBULL COMPANY 

lOth Floor, Carbide & Carbon Bldg. 

Kansas City 6, Mo. 

Phone Victor 9400 

ANPA — PPA — APA — NOAB — ABP 

Officers 

President W. J. Krebs 

V-P.-Production Mgr D. E. Dexter 

Secretary G. F. Magill 

Treasurer E. T. Chester 

Time Buyer B. G. Wasser 

• 

SAYRE M. RAMSDELL ASSOC, INC. 

3701 N. Broad St., Philadelphia 40, Pa. 

Phone Radciiff 1900 

ANPA— PPA 

Officers 

President S. M. Ramsdell 

Exec. Vice-Pres. & Treas E. B. Loveman 

Vice-President F. A. Hutchins 

Radio Account Placed — Phiico Hall of 
Fame. 

THE L. W. RAMSEY ADVERTISING 
AGENCY 

Union Bank Bldg., Davenport, Iowa 

Phone 3-1889 

ANPA — PPA — APA — ABP — NOAB 

President & Treasurer L. W. Ramsey 

Secretary E. G. Naeckel 

Vice-President W. J. Henderson 

Vice-President A. C. Naeckel 

Production Manager A. M. Walgren 

Brunch Office 

230 N. Michigan Ave.,Chicago 1, 111. 

Phone Franklin 8155 

Vice-President F. L. Eason 

Vice-Presidents N. B. Langworthy, 

L. H. Copeland 

Production Manager Vito M. Volino 

Radio Accounts Placed — F. W. Fitch Co., 
Loyal Order of Moose, National Oats, Starline 
(farm equipment). 

• 

THE RANDALL COMPANY 

75 Pearl St., Hartford, Conn. 
Phone 7-2828 

o 

CHAS. DALLAS REACH CO. 

58 Park Place, Newark 2, N. J. 

Phone Market 3-5100 

AAAA — ANPA — PPA — ABP — APA 

Officers 

President-Director of Radio, 

Chas. Dallas Reach 

Vice-President Howard E. Sands 

Vice-President Edw. C. Stover, Jr. 

Secretary F. R. Risley 

Radio Accounts Placed — Cut-Rite Waxed 
Paper, R. B. Davis Sales Co., Koppers Co.- 
Minnesota Division, Admiracion Labora- 
tories, L. E. Waterman Co., Dugan Bros, of 
New jersey, Inc. 



REDFIELD-JOHNSTONE, INC. 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-6121 

ANPA— PPA— ABP— APA— NOAB 

Officers 

Chairman of the Board L. L. Redfield 

President E. F. Johnstone 

Radio Accounts Placed — Network: Howard 
Clothes, Inc. National Spot: Stera-Kleen, 
Poslam, AUenru. 

• 

EMIL REINHARDT 
ADVERTISING AGENCY 

1736 Franklin St., Oakland, Calif. 

Phone Templebar 2408 

ABP — ANPA — APA 

Officers 

Owner Emil Reinhardt 

Space Buyer Mildred McMahon 

Writers David Lane, Joseph Connor 

Radio Accounts Placed — Kilpatrick Bak- 
ery Co., Mary Ellen's, Inc., J. L. Tuttle, Inc., 
Wood Briquettes, Inc., Music for Fun, Inc., 
Standard Beverages. 

REISS ADVERTISING 

30 Rockefeller Plaza, New York 19, N. Y. 

Phone COlumbus 5-7733 

ANPA — ABP — PPA — APA 

Officers 

President Joseph Reiss 

Vice-President. Harold Reiss 

Secretary-Treasurer B. M. Reiss 

RESNIK-MILLER-ENGLAND, INC. 

152 Temple St., New Haven, Conn. 

Phone 7-0241 

Offficers 

President & Treasurer Harry D. Resnick 

Secretary Harvey N. Ladin 

Radio Dept. Manager Ellen Simmons 

Branch Offices 

75 Pratt St., Hartford, Conn. 

Phone 2-9987 

Manager Harry D. Resnik-WTIC 

77 Summer Hill Ave., Worcester, Mass. 
Phone 6-0223 

Manager Isabelle Whitaker-WTAG 

26 Custom House St., Providence, R. I. 
Phone Gaspee 9526 

Manager Frank Jones-WJAR 

• 

C. E. RICKERD, INC. 

5462 Second Blvd., Detroit, Michigan 
Phone Temple 1-3636 
Offficers 
President-Trcasurer-Time Buyer, 

C. E. Rickerd 

Treasurer Geo. Rickerd 

Secretary Fred B. Collier 

Production Royal Cressy 



184 



ROCHE, WILLIAMS & 
CUNNYNGHAM, INC. 

310 S. Michigan Ave., Chicago 4, 111. 

Phone Harrison H40(l 

ANPA— APA— PPA— NOAB 

Officers 

President J. P. Roche 

Treasnrer D. J. Kelly 

Asst. Treas. & Secty M. F. Williamson 

Vice-Presidents J. M. Cleary, S. Weston, 

Guy C. Pierce, Lloyd Maxwell, R. A. Porter 

Director of Radio Phil Stewart 

Branch Offices 

225 S. 15th St., Philadelphia, Pa. 

Phone PEnnypacker 2766 

In Charge Guy C. Pierce 

400 Madison Ave., New York 17, N. Y. 
Phone PLaza 3-7444 

In Charge R. A. Porter 

Radio Director Harold F. Kemp 

Radio Accounts Placed — Network: Lewis- 
Howe Co., Schutter Candy Co., Sun Oil Co. 
National Spot: Chicago, Milwaukee, St. Paul 
& Pacific RR., Domestic Finance Co., Dr. 
Peter Fahrney & Sons Co., Holland Furnace 
Co., Kenton Pharmacal Co., Inc., National 
Toilet Co., John Puhl Products Co., Port- 
land Cement Assn., Sempray Jovenay Co., 
The Studebaker Corp. 

RONALDS ADVERTISING AGENCY, 
LTD. 

701 Keefer Bldg., Montreal, Que. 

Phone Plateau 4803 

ANPA 

Officers 

President Russell C. Ronalds 

Vice-Pres E. M. Putnam 

Treas Angus Ahern 

Radio Dir W. K. Vale 

• 

ARTHUR ROSENBERG CO., INC. 

570 Seventh Ave., New York 18, N. Y. 
Phone CHickering 4-4420 
ANPA — PPA — APA 
Officers 

President Arthur Rosenberg 

VicePrcsidenl Samuel Rubenstein 

Secretary A. A. Rosenberg 

Treasurer Charles S. Silver 

Production Manager H. B. Fleischnian 

Research Director. . . .Walter Alwyn-Schmidt 

Copy & Plans Harrison J. Cowan, 

H. B. Sadler, Joseph Elner 
• 

CHARLES L. RUMRILL & CO. 

364 East Ave., Rochester 4, N. Y. 

Phone Stone 592 

ABP 

Officers 

Partners Charles L. Rumrill, 

J. E. Porter, Earl A. Rogers 

Time Buyer G. Grantly Wallington 

Radio Accounts Placed — Radio Station 
WHAM. 



RUTHRAUFF & RYAN, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone MUrray Hill 6-6400 

AAAA— ANPA— PPA— ABP— NOAB— APA 

Officers 

President F. B. Ryan 

Senior Vice-President Cal J. McCarthy 

Executive Vice-President. . .Everett J. Grady 

V-P & Secretary Ralph Van Buren 

Director of Media Daniel M. Gord 

V-P & Director of Radio. .Donald D. Stauffer 
V-P & Associate Director. . .S. Heagan Bayles 
V-P in Charge of Radio Programs, 

Merritt W. Barnam, Jr. 

Business Manager Charles T. Ayres 

Production Directors John Bates, 

Bob Byron, Lee Cooley, Marguerite 
Dougherty, Knowles Entrikin, Thomas 
H. Hutchinson, Addison Smith 

Commercial Writers Regina Morgan, 

Robert Mann, Florence Miles, Vivian 
Washburn, Dorothy Haller, Meil O'Brien, 
Maxine Smith, Cecil Billings, Frances 
Kennedy, Philip Thompson 

Time Buyer T. C. Fisher 

Radio Publicity Director Grant Y. Flynn 

Branch Offices 

360 N. Michigan Ave., Chicago 1, III. 
Phone Randolph 2625 

Executive Vice-President Paul Watson 

Vice-President-Director of Radio, 

Ros Metzger 

Assistant Radio Director Arthur Trask 

Executive-In-Charge of Production, 

Warren Johnson 
Executive-In-Charge of Scripts, 

Catherine Haynie 

Writers Irene Small, 

M. Crutcher, Van R. Carlson 

Time Buyer Albert Callies 

7430 Second Blvd., Detroit 2, Mich. 

Phone Madison 1980 

Vice-President In Charge. . .Mathew J. Casey 

812 Olive St., St. Louis, Mo. 

Phone Main 0128 

Manager Oscar A. Zahner 

1680 N. Vine St., Hollywood, Calif. 
Phone Hillside 7593 

Radio Director Nate Tufts 

Production Directors Murray Bolen, 

Don Clark, Dick Gibson, Sam Pierce 

712 Main St., Houston, Texas 

Phone, Charter 4-1741 

Manager W. Van A. Combs 

235 Montgomery St., San Francisco, Calif. 
Phone Douglas 5822 

Manager R. W. Watson 

1216 Third Ave., Seattle, Wash. 
Phone Main 6727 

Manager F. S. MuUins 

80 Richmond St., Toronto, Ont. 

Canada 

Phone, Adelaide 4096 

Manager Douglas Philpott 

Radio Production Alan Savage 



185 



• • o 



ADVERTISING AGENCIES 



• • • 



Radio Accounts Placed — American Tobacco 
Co., Canadian Ironized Yeast Co., Chrysler 
Corp., Delaware, Lackawanna & Western 
Coal Co., Dodge Motor Corp., H. Fendrich, 
Inc., Ironized Yeast Co., Lever Bros. Co., 
Lever Bros., Ltd., Noxema Chemical Co., 
Oshkosh B'Gosh, Inc., Quaker Oats Co., 
Sterling Brewery, Inc., Emerson Drug Co,, 
Jacob Ruppert Brewery, Binyon Optical Co., 
Garrett & Co., Gilmore Oil Co., Golden State 
Co. Ltd., Griesedieck Bros. Brewery Co., 
Johnson, Stephens & Shinkle Shoe Co., Krim- 
Ko Company, Lambert Pharmacal Co., Lan- 
gendorf United Bakeries, Inc., Southwestern 
Drug Co. 

• 

ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone, PLaza 3-6920 

ABP — ANPA — PPA 

Officers 

President Maubert St. Georges 

Vice President Stanley J. Keyes, Jr. 

Radio Director Victor van der Linde 

SHELDON, QUICK & McELROY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-1670 

AAAA— ANPA— PPA— APA 

Officers 

President George H. Sheldon 

Vice-President L. C. McElroy 

Time Buyer Catherine Wphlpart 

Treasurer & General Manager. . . . J. F. Quick 
Radio Account Placed — Chas. E. Hires Co., 
Inc. 

• 

SCHOLTS ADVERTISING SERVICE 

1201 West 4th St., Los Angeles, Calif. 

Phone Michigan 2396 

Officers 

Owner William G. Scholts 

Radio Director Fred Montgomery 

• 

J. WM. SHEETS 

Central Bldg., Seattle, Wash. 

Phone Main 2442 
ANPA— PPA— APA— NOAB 

Owner J. Wm. Sheets 

Radio Accounts Placed — Skinner & Eddy 
Corp., Minute Man Soup. 

MARCEL SCHULOFF S CO. 

19 West 44th St., New York 18, N. Y. 
Phone VA 6-0373 

Partners Marcel Schuloff, 

Miriam C. Schuloff 
Accounts Placed — Station WHOM, Basch 
Radio Prod., Sure-Fit Products Co., Style- 
park Hats, Keal Textile Co., National Sure-Fit 
Quilting Co., Voice of Experience. 



SCHV^AB & BEATTY, INC. 

1230 Sixth Ave., New York 20, N. Y. 

Phone Circle 5-9090 

ANPA— AAAA— PPA— APA— ABP 

Officers 

President Victor O. Schwab 

Time Buyer Robert W. Beatty 

Radio Account Placed — Book-of-the-Month 
Club. 

SCHW^IMMER & SCOTT 

75 E. Wacker Drive, Chicago 1, 111. 

Phone Dearborn 1815 

AAAA— ABP— ANPA— PPA— APA 

Officers 

Partners Walter Schwimmcr, R. J. Scot! 

Time Buyer John Davies 

Radio Accounts Placed — Peter Fox Brew 
Co., Hirsch Clothing Co., Salerno-Megowen 
Biscuit Co., Studebaker Sales Co. of Chicago, 
Rudolph Wurlitzer Co., Thomas J. Webb 
Coffee Co., Walgreen Drug Co., Congress 
Cigar Co., Coronet Magazine. 
• 

RUSSEL M. SEEDS COMPANY, INC. 

Palmolive Bldg., Chicago 11, 111. 

Phone, Delaware 1045 

ANPA — ABP — SNPA — PPA 

Officers 

President Freeman Keyes 

Chairman of Board Freeman Keyes 

Treasurer Jack Hardinf? 

Secretary II. J. Smith 

Vice-Presidents Paul Richey, 

George Bayard, A. D. Keyes, Harry 
Maus, John Guedel 

Radio Director Hub Jackson 

Time Buyer June RoUinson 

Branch Offices 
366 Madison Ave., New York, N. Y. 

Manager C. A. ( Fritz ) Snyder 

Lemcke Bldg., Indianapolis, Ind. 
Phone Market 1395 

Vice-President Paul Richey 

Treasurer Jack Harding 

Taft Bldg., Hollywood, Calif. 
Phone, Hillside 7256 

Manager John Guedel 

Radio Director John Guidel 

Radio Accounts Placed — W. A. Sheaffer 
Pen Co., Pinex Co., General Mills, Inc., Key- 
stone Steel & Wire Co., Brown & Williamson 
Tobacco Corp., The Mennen Co., Grove Lab- 
oratories, Inc. 

• 

SHERMAN & MARQUETTE, INC. 

Room 3400 Palmolive Bldg., Chicago, 111. 

Phone Delaware 8000 

ABP — ANPA — PPA — PRB — SAAA 

SNPA — APA — NOAB 

Officers 

President Stuart Sherman 



186 



Vice-President and Treasurer. 

Arthur Marquette 

Radio Director Morgan Ryan 

Time Buyer C. E. Bonnesen 

Branch Office 

50 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1550 

Vice-President & Manager Carl S. Brown 

Radio Director Morgan Ryan 

Time Buyer Kelso M. Taeger 

Radio Account Placed — Colgate-Palmolive- 
Peet Co. (for Colgate Shave Creams, Colgate 
Tooth Powder, Halo Shampoo, Quaker Oats 
Co. (for Quaker Farina and Ful.O-Pep Feeds, 
Quaker Puffed Wheat Sparkles, Quaker 
Puffed Rice Sparkles), Dr. W. B. Caldwell, 
Inc. (Dr. Caldwell's Laxative), Syrup of Figs, 
Sante, Pape's Cold Compound, Blackstone 
Aspirin, Tasty Lax. 

• 

SIMON & GWYNN, INC. 

624 Commerce Title BIdg., Memphis, Tenn. 

Phone 5-2404 

SNPA 

Officers 

President Milton Simon 

Exec. V.P & Sec. Treas H. N. Gwynn 

• 

SIMONS-MICHELSON CO. 

1207 Washington Blvd., Detroit 26, Mich. 

Phone CHerry 3000 

ANPA— PPA— APA 

Officers 

Partners L. N. Simons, 

L. J. Michelson 

General Manager Leon Wayburn 

Radio Director Glenn Kyper 

Production Art Copland 

SMALL & SEIFFER, INC. 

24 West 40th St., New York, N. Y. 

Phone Wisconsin 7-8765 

ANPA— PPA— APA 

Officers 

President Albert Seiffer 

Secretary & Treasurer Marvin Small 

Time Buyer Joya Krakauer 

Radio Accounts Placed — Arrid, AUcock 
Mfg. Co., Souplets. 

• 

SMITH & DRUM. INC. 

Dexter-Horton Bldg., Los Angeles, Calif. 

Phone Trinity 3454 

ABP— ANPA— PPA— PRB—NOAB 

Officers 

President A. Carman Smith 

Vice-President Harry C. Drum 

Radio Account Placed — General Petroleum 
Corp. 

SORENSEN & CO. 

919 No. Michigan Ave., Chicigo, 111. 

Phone, Delaware 5030 

ABP — ANPA — PPA — SNPA 

Officers 

President Roy A. Sorensen 

Radio Director Muriel Wageman 



Radio Accounts Placed — Bowey's, Inc., 
Sunway Vitamin Co., F. H. Pfunder, Inc., 
Hotel & Restaurant Co-operative Adv., J. P. 
Harding Restaurants, Old Heidelberg Corp. 

C. JERRY SPAULDING, INC. 

201 Commercial St., Worcester 8, Mass. 

Phone: 3-4789 

Officers 

President-Treasurer C. Jerry Spaulding 

Asst. Treasurer M. Murray 

Secretary H. H. Hartwell 

• 

RAYMOND SPECTOR 
COMPANY, INC. 

595 Madison Ave., New York 17, N. Y. 

Phone ELdorado 5-1270 

ANPA — PPA — ABP — NOAB 

Officers 

President ; Raymond Spector 

Time Buyer Hal Winter 

Radio Research Bernard Cerlin 

Radio Accounts Placed — Network: Serutan 
Co. National Spot: Serutan Co., Rum & 
Maple Tobacco Corp., Journal of Living, 
King David Memorial Park, Purity Products 
Co., Beverly Hills Memorial Park, The Lone 
Ranger, Inc., Macfadden Publications (True 
Story Magazine), National Nutrition Society, 
Three Squires Tobacco, Doubleday Doran & 
Co., Nutrex Co., Book League of America. 
• 

SPITZER & MILLS LTD. 

19 Richmond St., West, Toronto, Ont. 

Phone WA 1151 

CAAA— CDNA— CPPA— CAB 

Officers 

President G. F. Mills 

Exec. Vice-President J. W. Spitzer 

Account Executives W. H. Reid, 

J. R. Charles, J. G. Wallace, G. J. White 

Manager Radio Dept Marguerite Deans 

Branch Office 
1010 Catherine St., W., Montreal, P. Q. 

Manager W. G. Power 

Radio Accounts Placed — Colgate-Palmolive. 
Peet Co., RCA Victor Co., Lehn & Fink, 
Quaker Oats Co., California Fruit Growers 
Exchange. 

• 

HOWARD D. STEERE ADVERTISING 

David Stott Bldg., Detrit, Mich. 
Phone CHerry 5688 

Owner H. D. Steere 

Asst F. Humphreys 

• 

STERLING ADVERTISING AGENCY 

70 West 40th St., New York 18, N. Y. 

PPA 

Officers 

Chairman of Board S. M. Brown 

President Jos. S. Edelman 



187 



• • • 



ADVERTISING AGENCIES 



• • • 



STERNFIELD-GODLEY, INC. 

280 Broadway, New York, N. Y. 

Phone BArclay 7-3030 

ABP — ANPA — PPA 

Officers 

President-In-Charge of Radio 

Samuel I. Godley 

Vice-President Philip Scheft 

Secretary Frances C. Costello 

Treasurer Samuel S. Sternfield 

Radio Account Placed — Fada Radio. 

STOCKTON, WEST, BURKHART, 
INC. 

i303 First National Bank Bldg., Cincinnati, O. 

Phone CHerry 3517 

AAAA 

Officers 

President Wm. Z. Burkhart 

Vice-Pres.-Secy. & Radio Director, 

Ranald S. West 

Assistant Radio Director Jos. D. Nelson 

Radio Accounts Placed — Ohio Oil Co., 
Clyffside Brewery, Cincinnati Gas & Elec. Co. 
o 

STODEL ADVERTISING CO. 

411 W. Seventh St., Los Angeles, Calif. 

Phone, TRinity 8577 

Officers 

President Edward C. Stodel 

Time Buyer Selma Schonfeld 

Radio Accounts Placed — Warner Bros. 
Pictures, Brooks Clothing Co., Eastern-Co- 
lumbia Department Stores, Beneficial Casu- 
alty Insurance Co. 

• 

STRAUCHEN & McKIM 
ADVERTISING 

810 Chamber of Commerce Bldg., 

Cincinnati, Ohio 

Phone, MAin 2245 

Officers 

Partners Edmund R. Strauchen, 

Gordon F. McKim, Jr. 

Radio Director Ardeane Heiskell 

Media Research Geo. Rink 

Art Director Russell N. Withenbury 

Radio Accounts Placed — George Wiede- 
mann Brewing Co., Inc. 

STREET & FINNEY, INC. 

330 West 42nd St., New York 18, N. Y. 

Phone: BRyant 9-2400 

ANPA— PPA— ABC— NOAB—APA 

Officers 

President-Treasurer F. N. Finney 

General Manager Robert Finney 

Assistant General Manager. . . .Frank Finney 

Secretary Foxhall Finney 

Account Executives W. E. Faxon, 

J. T. Kelly, Jr. 
Director of Radio Howard Miller 



Radio Accounts Placed — National Spot: 
Foster-Milburn Co. (Doan's Pills), Raladam 
Co. (Marmola), G. T. Fulford Co. (Baby's 
Own Tablets, Children's Own Tablets, Dr. 
William's Pink Pills). 
• 

BARTON A. STEBBINS 
ADVERTISING AGENCY 

811 West Seventh St., Los Angeles 

Phone Trinity 8821 

AAAA — ANPA — PPA — ABP — NOAB 

Officers 

Head of Agency Barton A. Stebbins 

Chief Executive Leigh Crosby 

Acct. Executive Arthur W. Gudelman 

Program Director Edward Bloodworth 

Time Buyer Dorothy Miller 

Radio Accounts Placed — Signal Oil Com- 
pany, Ben Hur Products, Inc., Packard Bell 
Company, E. F. Hutton Company, Ryan Aero- 
nautical Company. 

SWAFFORD & KOEHL, INC. 

341 Madison Ave., New York 17, N. Y. 

Phone, MUrray Hill 6-8860 

ABP— ANPA— PPA— APA— NOAB 

Officers 

President Albert E. Koehl 

Vice-President A. A. Landis 

• 

SWEENEY & JAMES CO. 

1501 Euclid Ave., Cleveland, Ohio 

Phone Main 7142 

ANPA — PPA — APA — ABP — NOAB 

Officers 

President John F. Sweeney 

Vice-President Frank G. James 

Radio Time Buyers W. B. Watterson, 

T. M. Gregory 
Radio Account Placed — Network: Fire- 
stone Tire & Rubber Co. 

J. WALTER THOMPSON CO. 

420 Lexington Ave., New York 17, N. Y. 

Phone Mohawk 4-7700 

AAAA — ANPA — ABP — PPA 

Officers 

President Stanley Reeor 

Secretary '. Howard Kohl 

Treasurer Gilbert Kinney 

Assistant Treasurer-Secretary 

Luther O. Lemon 

Senior Vice-Presidents Gilbert Kinney, 

Henry T. Stanton 

Senior Consultant James W. Young 

Vice-Presidents Lloyd W. Baillie 

Henry C. Flower, Jr., Howard Hender 
son, Henry M. Stevens, S. Hunter Richey 
William Resor, Walter R. Hine, Thayei 
Jaccaci, William G. Palmer, Samuel W 
Meek, Robert T. Colwell, O'Neill Ryan, 
Jr., Anson Lowitz, Lew A. Greene. 



188 



Director of Media and Research 

Arno H. Johnsoi 
Vice-Presidenl in CFuirge of Jiadio, 

John U. Rebel 

Radio Time Buyer Linnea Nelsor 

Radio Talent Buyer. ...... .Virginia Spragle 

Branch Offices 

1549 North Vine St., Hollywood, Calif. 

Phone Hillside 7241 

Vice-President Daniel J. Danker, Jr. 

Radio Talent Buyer Norman Blackburn 

410 N. Michigan Ave., Chicago, 111. 
Phone Superior 0303 
Vice-President and General Manager, 

Henry T. Stanton 
Vice-Presidents: Merton V. Wieland, Willard 
F. Lochridge, James D. Woolf 

Radio Director B. W. Gunn 

Radio Time Buyer Margaret Wylie 

100 Bush St., San Francisco, Calif. 
Phone Garfield 3510 

Radio Time Buyer Lowell Mainland 

612 South Hope St., Los Angeles, Calif. 
Phone Trinity 2591 

General Manager Norton W. Mogge 

Radio Accounts Placed — Atlantis Sales 
Corp., P. Ballantine & Sons, Bank of America, 
Block Drug Company (Gold Medal Capsules 
and Dentu-Grip), Bowman Dairy Co., A. S. 
Boyle Co., Carter Products, Inc. (Superin), 
H. C. Cole Milling Co., Elgin National Watch 
Co., Fanny Farmer Candy, General Cigar Co., 
Johns-Manville Corp., Kraft Cheese Co., 
Lamont P. Corliss & Co., P. Lorillard Co. 
(Old Gold Cigarettes), Lever Bros. Co. (Lux 
Flakes & Lux Toilet Soap), Libby, McNeil 
& Libby, Mentholatum Co., Northam Warren 
Corp., Northern Trust Co., Owens-Illinois 
Glass Co., Parker Pen Co., Penick & Ford, 
Ltd., Planters Nut & Chocolate Co. (Planter? 
Peanuts), R. C. A., Safeway Stores, Inc., Shell 
Oil Co., Standard Brands, Inc. (Chase & San- 
born Coflfee and Tender Leaf Tea), Swift & 
Co., Universal Pictures, Ward Baking Co., 
Washington State Apple Commission, Weco 
Products Co., J. B. Williams Co., William 
Wrigley, Jr. Co., W. F. Young 
• 

TOMASCHKE-ELLIOTT, INC. • 

1624 Franklin St.. Oakland. Calif. 

Phone Glencourt 4941 

NOAB — APA 

Officers 

President & Time Buyer. . . .F. L. Tomaschke 

Vice President Bruce W. Elliott 

Secretary William M. Maxfield 

Radio Accounts Placed — Cardinet Candy 
Co., Par Soap Co., Downtown Merchants 
Association, Key System, Frozen Food Dis- 
tributors, Inc. 

• 

TRACY, KENT & CO., INC. 

515 Madison Ave., New York, N. Y. 
Phone ELdorado 5-4404 
ANPA — PPA — NOAB 



Officers 

Chairman of Board W. I. Tracy 

President Frank S. Kent 

Treasurer George M. Pease 

Vice-Presidents Hugh Donnell, 

J. F. Donovan 

Account Executive F. W. Hobbs 

Copy Chief K. H. Thompson 

Radio Accounts Placed — Wilbert Products 
Co., John Opitz, Inc. 

• 

TRACY-LOCKE-DAWSON, INC. 

Affiliated with 
Geyer, Cornell & Newell, Jan. 1, 1944 

o 

TUCKER WAYNE & CO. 

629 Ten Pryor St. Bldg., Atlanta, Ga. 

Phone Walnut 6701 

ANPA— PPA— APA— ABP— SNPA— OAAA 

Officers 

President Tucker Wayne 

Vice-Pres. & Radio Talent C. W. Burgess 

Vice-Pres. & Time Buyer C. C. Fuller 

Radio Director D. D. Connah 

Radio Accounts Placed — Southern Bell 
Telephone & Telegraph Co., Southern Spring 
Bed Co. 

• 

UNITED STATES ADVERTISING 
CORP. 

612 N. Michigan Ave., Chicago 11, 111. 

Phone Delaware 4466 

ANPA— PPA— APA 

Officers 

Chairman of Board W. M. Canaday 

President J. C. Ewell 

Radio Manager A. J. Englehardt 

• 

VANGUARD ADVERTISING 

21 West 45th St., New York 19, N. Y. 

Phone, LOngacre 3-5363 

ABP 

Officers 

Owner J. M. Russakoff 

Account Executives G. A. Wilson, 

Robt. E. Hutchinson 
• 

VANT SANT, DUGDALE & CO., INC. 

Court Square Bldg., Baltimore 2, Md. 

Phone, Plaza 5280 

AAAA— ABP— ANPA— PPA— NOAB 

Officers 

President Wilbur Van Sant 

Executive Vice-President & Treasurer, 

H. K. Dugdale 
Vice-President-Copy Director. .. .J, P. Daiger 

Vice-President R. E. Daiger 

Production Manager C. D. Carr 

Space Buyer G. M. Talbot 

Radio Accounts Placed — Network: Sher- 
wood Bros., Richfield Oil Co. National Spot: 
Sberwood Bros., Manhattan Co., Crosse & 
Blarkwell Co., The Equitable Trust Co., 
Baltimore Transit Co.. 



189 



• • • 



ADVERTISING AGENCIES 



• • » 



WADE ADVERTISING AGENCY 

208 W. Washington St., Chicago 6, 111. 

Phone State 7369 

ANPA— PPA— APA— NOAB 

Officers 

President Albert G. Wade 

Managing Director W. A. Wade 

Radio Time Buyer L. J. Nelson 

Radio Producers Edward Simmons 

P. C. Lund, Jeflf Wade, Riley Jackson 

Radio Continuity Writers R. E. Dwyer, 

L. W. Davidson, Margot O'Flaherty 
Radio Account Placed — Miles Laboratories, 
Inc., Murphy Products Co., Morris B. Sachs, 
Illinois Bottled Gas Co., Wear Proof Mat Co., 
Hoover Liniment Co., General Bandages, 
Inc., Chicago Sun, Haskelite Mfg. Corp., 
Wait-Cahill Co. 

• 

WALKER & DOWNING 

Oliver BIdg., Pittsburgh, Pa. 

Phone Grant 1900 

ANPA — ABP — PPA 

Officers 

President William S. Walker 

Secretary-Treasurer B. I. Davis 

Radio Director R. C. Woodruff 

Radio Accounts Placed — American Fruit 
Growers, Inc., Clark Bros. Chewing Gum Co., 
D. L. Clark Co., Colonial Biscuit Co., Du- 
quesne Brewing Co. Pittsburgh Coal Co., 
Allegheny County Milk Exchange, Allegheny- 
Ludlum Steel Corp., Clearfield Taxidermy Co., 
Joseph Home Company, Mail Pouch Tobacco 
Co., Meadow Gold Dairies, Inc., Moto-Radio 
Distributing Co., Sterling Oil Division of 
Quaker State Refining Co. 

WARWICK & LEGLER, INC. 

230 Park Ave., New York 17, N. Y. 

Phone MUrray Hill 6-8585 

AAAA — ANPA — PPA — ABP — ABC 

APA— NOAB 

Officers 

President H. Paul Warwick 

Vice-Presidents: Henry Legler, S. O. Young- 
heart, J. R. Warwick, Lester M. Malitz, 
Arthur Deerson. 

Secretary-Treasurer Robert H. Hughes 

Radio Director Tevis Huhn 

Radio Accounts Placed — The Wm. R. War- 
ner Co., Larus & Bro. Company, The Sher- 
win-Williams Company, Pabst Brewing Co., 
Tangee Cosmetics, Hanover Shoe Co. 
• 

NORMAN D. WATERS & 
ASSOCIATES, INC. 

1140 Broadway, New York, N. Y. 

Phone, CAledonia 5-7430 

ABP — PPA — NOAB 



Officers 

President Norman D. Waters 

Vice-President Charles M. Whitebrook 

Treasurer E. L. Waters 

Gen. Mgr. & Time Buyer Bernard Blatt 

Art Director Sy Mogeloff 

• 

WEARSTLER ADVERTISING, INC. 

20 West Front St., Youngstown, Ohio 

Phone: 3-4311 

PPA— ABP— APA 

Officers 

President-Treasurer. . . .Albert M. Wearstler 

Secretary Mary E. Wearsler 

• 

LUTHER WEAVER & ASSOCIATES 

200 Globe Bldg., St. Paul 1, Minn. 

Phone Cedar 3777 

APA 

Officers 

President Luther Weaver 

Associate Donald Gardner 

Director of Radio Blanche Anderson 

Radio Accounts Placed — Minnesota I'cii- 
eral Siivinss Si Loan Associntion, I'\ C. I layer 
Co., Marshall Co., Seaboard Finance Corp., 
Minnesota State Optometric Assn., Rice & 
Burnham. 

• ' 

MILTON WEINBERG ADVERTISING 
CO. 

325 W. Eighth St., Los Angeles 14, Calif. 

Phone Tucker 4111 

ANPA — PPA — ABP 

Offficers 

Director of Radio Bernard Weinberg 

Space Buyer E. Cousino 

Publicity W. H. Krauch 

Radio Accounts Placed — Gaffers & Saltier, 
Hollywood Pantages Theater, Hollywood 
Turf Club, May Co., Pep Boys of California, 
Sontag Cut Rate Drug Stores, Grayson's, K's 
Beverages, Lyman's Restaurants, Zukor's, 
Mim's Dog Food Co., Hamilton Diamond Co., 
Hollywood Film Studios. 
• 

WILLIAM R WEINTRAUB & CO., 
INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone, Circle 7-4282 

ANPA — PPA 

Officers 

President William H. Weintraub 

Executive Vice President & Secretary 

Elkin S. Kaufman 

Vice-Presidents Paul Rand, 

John D. Scheuer 

Treasurer & Time Buyer William Gallow 

Radio Director Hubert Chain 

Talent Vera A., Lea 



190 



Research Tom F. Hughes 

Time Buyer William Callow 

Copy Chief Kennon Jewett 

Radio Accounts Placed — Anchor-Hocking 
Glass Corp., Cresta Blanca Wine Co., Du- 
bonnet Corp., Helbros Watch Co., Revlon 
Products Corp. 

• 

WEISS AND GELLER, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-4070 

ANPA— PPA 

Officers 

President Max A. Geller 

Vice-Presidents Peter Arlzt, 

Jos. E. Bloom, Stanley A. Brown, Jos. H. 
Cohn 

Director of Radio Lester J. Mallets 

Time Buyer. Jos. E. Bloom 

Branch Office 

400 N. Michigan Ave., Chicago, 111. 

Phone Del. 1124 

Radio Accounts Placed — Nedick's Stores, 

Inc., Columbia Pictures Corp., Monogram 

Pictures Corp., Kenmore Publ. 

• 

WESTON-BARNETT INC. 

Arts & Crafts Bldg., Waterloo, Iowa 

Phone, 766 

ABP — ANPA — PPA 

Officers 

President Wells H. Barnett 

Vice-President A. C. Barnett 

Secretary Phillips Taylor 

Branch Office 

520 N. Michigan Ave., Chicago, 111. 

Phone, Whitehall 7725 

Executive-In-Charge A. C. Barnett 

Radio Accounts Placed — Iowa Soap Co., 
American Bird Products, Inc., Walker Rem- 
edy Co., Vinton Hybrid Corn Co. 
• 

FRANK E. WHALEN ADV. CO. 

15 W. 10th St. Kansas City, Mo. 

Phone, Victor 7200 

ANPA— PPA— APA— ABP— NOAB 

Officers 

President & Time Buyer F. E, Whalen 

Sec. & Treas J. W. Whalen 

Asst. Sec. & Treas H. F. Jepson 

Space Buyer H. G. Kaufman 

WARD WHEELOCK CO. 

Lincoln-Liberty Bldg., Philadelphia 7, Pa. 

Phone Ilillcnhouse 7500 

ANPA— PPA— APA 

Officers 

President Arthur A. Bailey 

VM<'-I*rchi«lcnt H. K. S|riisMii:m 

Secretary-Treasurer H. E. Fauser 

Branch Office 

444 Madison Ave., New York 22, N. Y. 

Phone, PLaza 3-7120 

Vice-President R. K. Strassman 

Radio Account Placed — Campbell Soup Co. 



WOOD, BROWN & WOOD, INC. 

209 Washington St., Boston, Mass. 
Phone: Capitol 1850 
ANPA— PPA— ABP 
Officers 

President Allen H. Wood 

Vice-President-Radio Director, 

Allen H. Wood, Jr. 

Vice-President Arthur F. Sisson 

Treasurer Jonathan Brown, 3rd 



WORTMAN, BARTON & GOOLD, 
INC. 

345 Madison Ave., New York 17, N. Y. 

Phone MUrray Hill 4-2757 

ABP— ANPA— PPA 

Officers 

President E. B. M. Wortman 

Vice-Presidents R. S. Conahay, 

James Gorton 

Secretary Gilbert Goold 

Treasurer D. Wortman 

Radio Time Buyer Hortense Essler 

Radio Account Placed — Harrisburg Steel 
Corp. 

• 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone Ashland 4-8400 

ANPA — PPA — APA — AAAA — 

NOAB — ABC — ABP 

Officers 

Chairman of Board Raymond Rubicam 

President Sigurd S. Larmon 

Exec. Vice-President Louis N. Brockway 

Vice-President-Chairman Plans 

Board Charles L. Whittier 

Vice-President-Director of Media & 

Gen. Production. .. .A. V. B. Geoghegan 
Vice-Presidents Arthur Andrews, 

Donald Payne, Edward Barnes, John E. 

Grimm, Jr., Milford J, Baker, Frank 

Fagan, Arthur E. Tathum, Gordon Gates 

V-P & Manager of Contact John F. Reeder 

V-P & Merchandising Director. .Samuel Cherr 

V-P & Copy Director H. S. Ward 

V-P & Director of Research . . .George Gallup 

V-P & Art Director Waller K. Nield 

Treasurer J. H. Geise 

V-P & Director of Radio, 

Thomas F. Harrington 

V-P & Assoc. Dir Hubbell Robinson, Jr. 

Manager, Radio Time Buying Bureau 

Carlos Franco 
Manager of Talent 

Bureau Paul Rickenbacker 

Manager, Commercial Copy 

Bureau Joseph A. Moran 

Radio Business Manager F. A. Zaghi 

Manager, Radio Publicity 

Bureau Wm. J. Thomas, Jr. 

Special Announcer Harry von Zell 



191 



• • • 



ADVERTISING AGENCIES 



• • • 



Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hollywood 2734 

Radio Manager Glen Taylor 

V.-P. & Pacific Coast Mgr Wm. A. Blees 

333 N. Michigan Ave., Chicago 1, 111. 
Phone Central 9389 

Vice-President-Manager John F. Whedon 

Vice-President .D. G. Schneider 

7430 Second Blvd., Detroit 2, Mich. 
Phone Madison 4300 

Vice Pres. & Manager George Davis 

235 Montgomery St., San Francisco 4, Calif. 
Phone Exbrook 6685 

Manager Bobbins Milbank 

660 St. Catherine Street, West, Montreal, Que. 
Phone Plateau 4691 



Manager L. C. Arbuthnot 

80 King St., West, Toronto, Onl. 
Phone Elgin 5347 

Manager Stuart B. Smith 

Dir. of For. Offices. Lorimer B. Slocum 

Radio Accounts Placed — American Can 
Co., The- Borden Co., Johnson & Johnson 
(Band-Aid), General Food Corp. (Calumet, 
Grape-Nuts and Grape-Nuts Products, Swans 
Down, Minute Tapioca, Sanka Jell-0 and 
Jell-0 Products, La France, Satina, Postum), 
Drake's Bakeries, Cummer Products (Ener- 
gine, Molle), Gulf Oil Corp., Iglehearl 
Bros., Inc., International Silver Co., Life 
Savers, Inc., Thomas J. Liplon, Inc., R. H. 
Macy & Co., Packard Motor Car Co., Bristol- 
Myers Co. (Ipana, Sal Hepalica, Minit Rub, 
Toushay) ; Rath Packing Co., Time, Inc. 



Advertising 

EXECUTIVES 
EVERYWHERE 
READ 

Radio Daily 

REGULARLY 



192 




FEDERAL 

communiceiioos 
commission 



Personnel 



Rules and Regulations Regarding 
Broadcasting Applications 



Chain Broadcasting Rules 



National Defense Rules 



Growth of Radio Stations 



************ 

1^3 



FEDERAL 


COMMUNICATIONS 


COMMISSION 

1* 



Headquarters: IVew Post Office Building, Washington, D. €. 

Personnel as of January 1, 1944 



Commissioners 
JAMES LAWREXCE FLY 



Chairman 



PAUL A. WALKER 
]\ORMAN S. CASE 
EWELL K. JETT 



€. J. DIJRR 

T. A. M. CRAVEX 

RAY C. WAKEFIELD 



Secretary 
T. J. SLOWIE 



General Counsel 

CHARLES R. DENNY 

Assistants to General Counsel 

BENEDICT P. COTTONE 

ROSEL H. HYDE 

HARRY M. PLOTKIN 

Special Counsel 

ROBERT R. NEUNER 

Chiei Engineer 

GEORGE P. ADAIR 

Assistants to Chief Engineer 

GEORGE E. STERLING 

GEORGE P. ADAIR 
MANFRED K. TOEPPEN 

Chief Accountant 

WILLIAM J. NORFLEET 

Assistant Chief Accountant 

HUGO REYER 

Chief, License Division 

WILLIAM P. MASSING 



Director of Personnel 

DICK CARLSON 

Director of Budget and Planning 

WILLIAM B. ROBERTSON 

Chief, Service Division 

NICHOLAS F. CURETON 

Chief, Records Division 

WALTER S. DAVIS 

Chief, Audits and Accounts 

L. A. CORRIDON 

Chief, Minutes 

ROBERT HODSON 

Chief, Docket Section 

CHARLES W. WORTHY 

Information Office 

EARL MINDERMAN 
Director of Information 

DOROTHY HOLLOWAY 

Assistant to Director of Injormution 



194 



• • Federal Co 



uni cat ions Commission * * * 



FIELD FORCE 



1. CHARLES C. KOLSTER 
Customhouse, Boston, Mass. 

2. ARTHUR BATCHELLER 
748 Federal Bldg., 

641 Washington St., New York, N. Y. 

3. FOREST F. REDFERN 
1200 U. S. Customhouse, 

2nd & Chestnut Sts., Philadelphia, Pa. 

4. EDWARD W. CHAPIN 
508 Old Town Bank Bldg. 

Gay St. & Falsway, Baltimore, Md. 

5. HYMAN A. COHEN 

402 New P. O. Bldg., Norfolk, Va. 

6. PAUL HERNDON 

<ill Federal Annex.. Atlanta. Ca. 

JOSEPH L. CONDON 

208 Post Office Bldg., Savannah, Ga. 

7. ARTHUR S. FTSH 

312 Federal Bldg., Miami, Fla. 

MILTON W. GRINNELL 

203 Post Office Bldg., Tampa, Fla. 

8. THEODORE G. DEILER 
Customhouse. New Orlean.<?. T,a. 

9. NATHAN A. HALLENSTEIN 
404 Federal Bldg.. Galveston, Texas. 
WILLIAM E. CLYNE 

329 Post Office Bldg., Beaumont, Texas 
10. LOUIS L. McCABE 

500 U. S. Terminal Annex, Dallas, Texas 
1), BERNARD ?T. UNDEN 

539 U. S. Post Office & Courthouse Bldg., 

Los Angeles, Calif. 



HAROLD DE VOE 
307 U. S. Customs & Courthouse Bldg. 
Union & "F" Sts., San Diego, Calif. 

12. FRANCIS V. SLOAN 
Customhouse, San Francisco, Calif. 

13. GEORGE V. WILTSE 

805 Terminal Sales Bldg., Portland, Ore. 

14. L. C. HERNDON 

808 Federal Bldg., Seattle, Wash. 

15. DONALD A. MURRAY 

504 Customhouse, Denver, Colo. 

16. EDWIN S. HEISER 

208 U. S. Post Office & Courthouse Bldg., 
St. Paul, Minn. 

17. WM. J. McDONELL 

809 U. S. Court House, Kansas City, Mo. 

18. H. D. HAYES 

246 U. S. Courthouse Bldg., Chicago. Til. 

19. EMERY H. LEE 

1029 New Federal Bldg., Detroit, Mich. 

CHARLES F. KOCHER 

541 Old Post Office Bldg., Cleveland, Ohio 

20. WALTER L. DAVIS 

526 Federal Bldg., Buffalo, N. Y. 

21. JOHN H. HOMSY 

609 Stangenwald Bldg., Honolulu, T. H. 

22. EDWARD HACKMAN 

322-323 Federal Bldg., San Juan, Puerto Rico. 

23. HERBERT H. ARLOWE 

7-8 Shattuck Bldg., Juneau, Alaska. 



MONITORING STATIONS 



1?E.\'TA]\TIN E. WOLF 
Ornnd Island, Nebr. 



GLEN EARNHART 

Kingsville, Texas 



IRL D. BALL 
Allegan, Mich. 



LEGAL STAFF 

Head Attorney 
WILLIAM H. BAUER 



Principal Attorneys 

HAROLD J. COHEN 
JEREMIAH COURTNEY 
D. H. DEIBLER 
J. FRED JOHNSON, JR. 
FANNEY LITVIN 
P. W. SEWARD 
HILDA D. SHEA 
MARCUS COHN 

Attorneys 

PHILIP M. BAKER 
EUGENE L. BURKE 
JOSEPH M. KTTTNER 
MAX GOLDMAN 
JOHN P. SOUTHMAYD, JR. 

Junior Attorney 

MAURICE WIHTON 

Senior Attorneys 

TYLER BERRY 
GEORGE H. HILL 



HUGH B. HUTCHINSON 
OMAR L. CROOK 
ARTHUR A. GLADSTONE 
ANNIE PERRY NEAL 
LEONARD MARKS 
SAMUEL MILLER 
ELIZABETH C. SMITH 

Associate Attorneys 

MAX H. ARONSON 
VIOLET L. HALEY 
GEORGE M. HARRINGTON 
MEARL L. ADAMS 
PHILIP BERGSON 
SYLVIA KESSLER 
ROBERT KOTEEN 
HARRY ROCKETT, JR. 
BERNARD STRAUSSBURG 
STEVEN TUHY, J. 
JOHN E. WICKER 

Assistant Attorneys 

MARGARET H. CONNELLY 
MAX PAGLIN 



195 



FIELD LAW OFFICES 

JAMES L. McDowell 

JOHN L. O'CONNELL 
A. HARRY BECKER 
PHILIP PATTON 
JOHN P. HERN 



110 S. Dearborn St. 
Chicago 111. 



LESTER SPILLANE 

J. ALFORD GUEST 
ALLEN M. FENNER 
CHARLES HUBERT 
IRA G. ARONOW 



311 So. Spring St. 

Los Angeles, Calif. 
.805 Terminal Sales Bldg. 
' Portland, Ore. 



36 West 44th St. 
"New York, N. Y. 



ENGINEERING STAFF 

Chief, Safety and Special Services Division Chief, Field Division 

WILLIAM N. KREBS GEORGE S. TURNER 



Chief, International Division 
PHILIP F. SILING 



LEROY R. ALLDREDGE 
EDWARD W. ALLEN, JR. 
DANIEL H. ARNOLD 
MERLE L. BALLOU 
CONAN W. BARGER 
JAMES E. BARR 
HERBERT L. BEURY 
WM. F. BRADLEY 
LESLIE R. BRADY 
WM. H. BRANCHE 
C. M. BRAUM 
JAMES P. BUCHANAN 
H. A. BURROUGHS 
ARTHUR T. CAPLEN 
ABRAHAM CHECKOWAY 
FRANK W. COOK 
DAVID O. COOPER 
HART S. COWPERTHWAIT 
JOHN C. CURRIE 
THOMAS E. DANIELS 
ELTON D. DAVIS 
ALFRED L. de la CROIX 
GEORGE J. DEMPSEY 
JOHN E. DOANE 
GEORGE B. DONOHUE 
P. HOWARD DUCKWORTH 
JOHN H. ELROD 
ALBERT EVANGELISTA 
MILTON K. FOXWORTHY 
PAUL E. FRANCIS 
PAUL W. GILLIGAN 
E. MERLE GLUNT 
C. E. GOEKING 
FRANK X. GREEN 
JOE H. HALLOCK 
GEORGE K. HATHAWAY 
LEWIS T. HAYNER 
THOMAS L. HERON 
HERBERT A. HUNTER 
A. T. JENKINS 
R. D. JONES 
EARL M. JOHNSON 
HERRICK JOHNSON 
WALLACE E. JOHNSON 
LOUIS E. KEARNEY 
FRANCIS N. KING 
WALDEMAR M. KLIMA 



Chief, Technical Information Division 
LYNDE P. WHEELER 
Engineers 

A. L. KREIS 
J. B. LEWIS 
HOWARD C. LOONEY 
THEODORE R. McCARTNEY 
FRANCIS McDERMOTT 
CHARLES McGINLEY 
A. L. McINTOSH 
K. NEAL McNAUGHTEN 
JAMES E. MOFFATT 
WILLIAM L. NORTH 
CARL T. NUHN 
RAYMOND N. OBERMILLER 
PAUL V. OVERMYER 
CLURE H. OWEN 
PHILIPS B. PATTON 
BRAXTON PEELE 
JOHN C. PETERSON 
CURTIS B. PLUMMER 
CHARLES M. POTTS 
MARVIN A. PRICE 
L. C. QUAINTANCE 
RALPH J. RENTON 
JAMES RUBERTICCHIO 
JOHN A. RUSS 
IRVING J. SHEPPERD 
ARNOLD SHOSTAK 
JULIAN SIMONS 
VIRGIL R. SIMPSON 
BERNARD P. SLOANE 
EDGAR J. SMITH 
WILLIAM A. SODARO 
DANIEL L. STEVENS 
GEORGE R. STEWART 
FRANK B. UPHOFF 
EDGAR F. VANDIVERE 
JAMES P. VEATCH 
GEORGE V. WALDO 
HYMAN WALLIN 
HAROLD G. WEILER 
GLEN E. WEST 
ROBERT G. WESTON 
ELDRIDGE WILLEY 
ROY J. WILKINS 
SCOTT G. WILLIAMSON 
CHARLES O. WILSON 
JOSEPH H. WOFFORD 
THADDEUS C. WOOD, JR. 
E. ARDEN WOOTTON 

196 



• • • Federal Co 



uni cat ions Co 



mission 



• • • 



ACCOUNTING STAFF 



Head, Accounting 
Regulations Division 

HENRY M. LONG 

Head, Field Division 

MARK S. McCOY 



Head Accountants 

HARLAND R. MORRIS 
VIRGIL P. RUSSELL 
CHARLES R. MAKELA 
HARRY TENNYSON 



Head, Statistical Division 

ALEXANDER UELAND 

Head, Rates and Traffic Division 

WILLIAM G. BUTTS 



Principal Accountants 

ROBERT F. BRADEN 
EDWARD C. HARTUNG 
EMERY E. HENSINGER 
JAMES B. LOWELL 
ELBERT B. WEST 



HELD ACCOUNTING OFFICES 



MAX KRUMHOLZ 

713 Atlanta National Bldg., Atlanta, Ga. 

LON A. CEARLEY 

45 Broadway, New York, N. Y. 



CURTIS M. BUSHNELL 

1860 Railway Exchange Bldg., St, Louis, Mo. 

PAUL SUMMERHAYS 

605 Market St., San Francisco, Calif, 



SECRETARIAL STAFF 



XORMAN E. JORGENSEN 

Assistant to Chairman Fly 

CHARLOTTA GALLAP 

Private Secty. to Chairman Fly 

WALTER B. EMERY.. Secty. to Comm. Walker 

PHYLLIS HANCOCK 

Asst, Secty. to Comm. Walker 

MINNIE SPARKS Secty. to Comm. Case 

EVA O. MELTON. ..Asst. Secty. to Comr. Case* 

MARGARET L. PRESTON, 

Secty. to Comm. Craven 

MIRIAM K, LOVELESS, 

Asst. Secty. to Comm. Craven 

WALTER E. JAMES Secty. to Comm. Durr 

ETHEL C. MARDEN 

Asst. Secty. to Comm. Durr 

ROBERT W. HUDSON 

Secty. to Comm. Wakefield 

ROWENA G. ROCKHOLD, 

Asst. Secty. to Comm. Wakefield 

LAURA L. HOLLINGSWORTH, 

Secty. to Mr. Slowie 



JANET P. FISHER. . . Secy, to Chief of Personnel 

JULIA M. SHANKLAND 

Secty. to Director of Information 

WANDA COX Secty. to Chief, License Div. 

WALESKA WATSON.. Secy, to Chief Accountant 

LINDA WOLIN 

Secty. to Asst. Genl. Counsel Hyde 

MARGARET L. CURETON 

Secy, to Asst. Gen. Counsel Plotkin 

FAUSTA M. PUFFENBERGER 

Secty. to Asst. Genl. Counsel Cottone 

JEAN K. WEISSMAN 

Secty. to Asst. Chief Engineer Adair 

A.XNIE B. STEARNS 

Secy, to Asst. chief Engr. Toeppen 

NEVA BELL PERRY 

Secy, to Asst. Chief Engr. Sterling 

KVA E. HOCUTT 
Secy, to Chief, Safety and Special Service Division 

.VIILA GROSSNICKLAUS 

Secy, to Chief, Field Division 

KVKLYN B. MODANCE 

Secy, to Chief, Technical Information Division 



197 



F. C. C. REGULATIONS REGARDING 
BROADCASTING APPLICATIONS 



As of January 1, 19 UU 



PLACE of filing ; number of copies. Each 
application for construction permit or 
station license, and all papers incorpo- 
rated therein and made a part thereof, 
with respect to the number of copies 
and place of filing, shall be submitted as 
follows: 

Three copies direct to Washington, 
D. C. 

Contents. Each application shall be 
specific with regard to frequency or fre- 
quencies, power, hours of operation, 
equipment, location of the station, and 
other information required by the ap- 
plication forms. An application for 
broadcast facilities in the band 550 kilo- 
cycles to 1600 kilocycles shall be limited 
to one specific frequency. An applica- 
tion for radio station construction permit 
or license Requesting alternate facilities 
will not be accepted. 

Full disclosures. Each application shall 
contain full and complete disclosures 
with regard to the real party or parties 
in interest, and their legal, technical, 
financial and other qualifications, and as 
to all matters and things required to be 
disclosed by the application forms. 

Additional statements. In addition the 
Commission may require an applicant to 
submit such documents and written state- 
ments of fact, under oath, as in its judg- 
ment may be necessary. 

Installation or removal of apparatus. 
Applications for construction permit or 
modification thereof, involving removal of 
existing transmitting apparatus and /or 
installation of new transmitting appa- 
ratus, shall be filed at least sixty days 
prior to the contemplated removal and/or 
installation. 

Forfeiture of construction permits: 
extensions of time. — (a) A construction 
permit shall bi automatically forfeited 
if the station is not ready for operation 
within the time specified therein or with- 
in such further time as the Commission 
may have allowed for completion, and a 
notation of the forfeiture of any con- 
struction permit under this provision will 
be placed in the records of the Commis- 
sion as of the expiration date. 



(b) Any application (FCC Form No. 
701) for extension of time within which 
to construct a station shall be filed at 
least thirty days prior to the expiration 
date of such permit if the facts support- 
ing such application for extension are 
known to the applicant in time to permit 
such filing. In other cases such appli- 
cations will be accepted upon a showing 
satisfactory to the Commission of suffi- 
cient reasons for filing within less than 
thirty days prior to the expiration date. 
Such applications will be granted upon 
a specific and detailed showing that the 
failure to complete was due to causes 
not under the control of the grantee, or 
upon a specific and detailed showing of 
other matters sufficient to justify the 
extension. 

License following construction perm,it. 
In all cases where a construction permit 
is required by Section 319 of the Act 
for the construction of a station, the 
application for station license (or for 
station license or modification thereof, if 
for station other than broadcast) shall 
be filed by permittee prior to service or 
program tests. 

Where construction permit not required. 
Each application for new license, except 
amateur, where a construction permit is 
not a prerequisite thereto, shall be filed 
at least sixty days prior to the contem- 
plated operation of the station : Provided, 
however, That in emergency and for good 
cause shown, the Commission may waive 
the requirements of this rule. 

Modification of license. An application 
for modification of license, except ama- 
teur, and except as otherwise provided 
by these rules, may be filed for change 
in frequency, change in operating power 
where no construction is necessary, 
change in hours of operation, and for 
change in name of licensee where no 
change in ownership or control is in- 
volved. In case of a broadcast station, 
an application for modification of license 
may be filed for change in location of 
main studio. In case of all stations 
other than broadcast, an application for 
modification of license may be filed for 
change in points of communication, 
change in nature of authorized service, 



198 



• • • Federal Communic<if-ions Commission 



and to cover an outstanding construction 
permit where the station is already li- 
censed. Except when filed to cover con- 
struction permit, each application for 
modification of license shall be filed at 
least sixty days prior to the contemplated 
modification of license; Provided, how- 
ever, that in emergencies and for good 
cause shown, the requirements hereof 
may be waived in so far as time for filing 
is concerned. 

Renewal of license. Unless otherwise 
directed by the Commission, each appli- 
cation for renewal of license shall be filed 
at least sixty days prior to the expira- 
tion date of the license sought to be re- 
newed. No application for renewal of 
license of a standard broadcast station 
will be considered unless there is on 
file with the Commission, the balance 
sheet and income statement currently re- 
quired by the rules of practice and pro- 
cedure of the Commission, reference to 
which by date and file number shall be 
included in the application. 

Financial statements. Each licensee of 
a standard broadcast station shall file 
with the Commission on or before March 
1 of each year on such forms as may be 
prescribed by the Commission, a balance 
sheet showing the financial condition of a 
licensee as of December 31 of the preced- 
ing year and an income statement for the 
preceding calendar year. Each such form 
?hall be subscribed and verified by: (1) 
the parties or party filing the statement; 
(2) in the case of a corporation, an officer 
of the corporation. (An attorney for 
either is allowed with sufficient reason.) 

Filing directed by Commission. When- 
ever the Commission regards an applica- 
tion for a renewal of license as essential 
to the proper conduct of a hearing or 
investigation, and specifically directs that 
it be filed by a certain date, such appli- 
cation shall be filed within the time thus 
specified. If the licensee fails to file such 
application within the prescribed time, 
the hearing or investigation shall pro- 
ceed as if such renewal application had 
been received. 

Temporary extension of station licenses. 
Where there is pending before the Com- 
mission any application, investigation, or 
proceeding which, after hearing might 
lead to or make necessary the modifica- 
tion of, revocation of, or the refusal to 
renew an existing license, the Commis- 



sion may, in its discretion, grant a tem- 
porary extension of such license; Pro- 
vided, however, That no such temporary 
extension shall be construed as a finding 
by the Commission that the operation of 
any radio station thereunder will serve 
public interest, convenience, and neces- 
sity beyond the express terms of such 
temporary extension of license; And pro- 
videa further, That such temporary ex- 
tension of license will in no wise affect or 
limit the action of the Commission with 
respect to any pending application or 
proceeding. 

Assignment or transfer of control, (a) 
General. An application for consent to 
assignment of a construction permit or 
license, or for consent to transfer of 
control of a corporation holding a con- 
struction permit or license, shall be filed 
with the Commission at least sixty days 
prior to the contemplated effective date 
of assignment or transfer of control. If 
the assignment or transfer is voluntary, 
the appropriate application shall be fully 
executed by all parties and, if involun- 
tary, by assignee or transferee only. 

(b) Broadcast. With each such appli- 
cation, involving any standard broadcast 
station construction permit or license, 
there shall be submitted under oath or 
affirmation all information required to be 
disclosed by the application forms pre- 
scribed by the Commission, together with 
such other information under oath or 
affirmation as the Commission may re- 
quire. 

(c) Other than broadcast. In all 
classes of applications for consent to as- 
signment of construction permit or 
license or for consent to transfer of con- 
trol of a corporation holding a construc- 
tion permit or license, other than those 
prescribed in paragraph (b), the Com- 
mission may require the furnishing of 
such information as in its discretion is 
deemed necessary. 

Special temporary authorizations, (a) 
Special temporary authority may be 
granted for the operation of a station for 
a limited time, or in a manner and to an 
extent or for service other or beyond 
that authorized in an existing license 
upon proper application therefor; Pro- 
vided, however, That no such request will 
be considered unless: 

1. It is received by the Commission at 
least ten days previous to the date of pro- 
posed operation : Provided, however. That 
any such request received within less than 



199 



ten days may be accepted upon due show- 
ing of sufficient reasons for the delay in 
submitting such request. 

2. Full particulars as to the purpose 
for which the request is made are stated. 

(b) If the request is for operation of 
a standard broadcast station, the follow- 
ing additional requirements shall apply: 

1. No such authority may be granted 
to a person other than the licensee of an 
existing standard broadcast station. 

2. The request shall be limited to a 
definite or temporary period or periods 
for the transmission of programs or 
events which are not recurrent, and ap- 
proval thereof will not be granted for a 
period in excess of thirty days. 

3. The request shall show that it has 
been seasonably submitted to other sta- 
tions whose operations may be affected 
(to be determined as indicated below), 
and the date on which such request was 
so submitted, which such stations shall 
submit direct to the Commission waiver 
of objection to the granting thereof or a 
statement of the nature of any objections 
that such stations may desire to inter- 
pose: 

4. If the request is for operation upon 
a clear channel, showing required above 
shall be made with respect to the Class I 
station or stations on the channel. 

5. If the request is made by time shar- 
ing station, the showing required above 
shall be made with respect to the station 
or stations with which time is shared, 

6. In any case, the showing required 
above must be made with respect to any 
station on the same or adjacent channels 
when any such station is located within 
the intereference range of the station 
making the request to be determined by 
the "Standards of Good Engineering 
Practice Concerning Standard Broadcast 
Stations." 

7. Waiver of objections, or statement 
of objections, when furnished under this 
rule, shall be forwarded direct to the 
Commission by the responding station, 
and in the case of waiver shall show 
whether the waiver covers simultaneous 
operation or whether the station is giv- 
ing up the time sought by the applicant. 
Where it appears that the proposed oper- 
ation has been seasonably submitted to 
the station or stations referred to in 
sub-paragraphs (4), (5), and (6), above, 
and no reply has been received, it will be 
considered that such stations have waived 
any objections to the granting of the re- 
quest. 

Special Service Authorizations. Special 
Service Authority may be issued to the 
licensee of a radio station for a service 
other or beyond that authorized in its 



existing license for a period not exceed- 
ing that of its existing license upon 
proper application therefor*; and satis- 
factory showing in regard to the follow- 
ing, among others: 

(a) That the requested operation may 
not be granted on a regular basis under 
the existing rules governing the opera- 
tion of standard broadcast stations; 

(b) That in the event the application 
is on behalf of a standard broadcast sta- 
tion that experimental operation is not 
involved as provided for by Part 3, Sec- 
tion 3.22, of the Rules and Regulations; 

(c) That public interest, convenience, 
and necessity will be served by the au- 
thorization requested. 

Inconsistent or conflicting applications. 
When an applicant has an application 
pending and undecided, no other incon- 
sistent or conflicting application filed by 
the same applicant, his successor or as- 
signee, or on behalf or for the benefit of 
said applicant, will be accepted for con- 
sideration. 

Multiple applications; broadcast ser- 
vice. In the broadcast service, while there 
is one application for new or additional 
facilities pending for a standard, inter- 
national, television, facsimile, high fre- 
quency or experimental broadcast sta- 
tion, the Commission will not consider 
another application for new or additional 
facilities for a station of the same class 
(as given above) to serve in whole or in 
part the same area, by the same appli- 
cant or by his successor or assignee, or on 
behalf or for the benefit of the original 
parties in interest. Two such applications 
may not be filed simultaneously. 

Repetitious applications, (a) Broad- 
cast services. In the broadcast service, 
where an applicant has been afforded an 
opportunity to be heard with respect to 
a particular application for a new stand- 
ard, international, television, facsimile, 
high frequency, or developmental broad- 
cast station, or for an extension or en- 
largement of existing service or facili- 
ties, and the Commission has, after hear- 
ing or default, denied the application or 
dismissed it with prejudice, the Commis- 
sion will not consider another applica- 
tion for a station of the same class (as 
given above) to serve in whole or in part 
the same area, by the same applicant 
or his successor or assignee, or on behalf 
of or for the benefit of the original par- 
ties in interest, until after the lapse of 
twelve months from the effective date of 
the Commission's order. 



* Applications for authorizations to use frequen- 
cies assigned to the international broadcast service 
may be made on an informal basis ; formal applica- 
tion must be made for other authorizations. 



200 



• • • Federal Communications Commission • • • 



(b) Other radio services. In any other 
radio service, where an applicant has 
been afforded r.n opportunity to be heard 
with respect to a particular application 
for a new station, or for an extension 
or enlargement of service or facilities, 
and the Commission has, after hearing 
or default, denied the application or dis- 
missed it with prejudice, the Commission 
will not consider a like application in- 
volving service of the same kind to the 
same area by the same applicant, or by 
his successor or assignee, or on behalf 
of or for the benefit of the original par- 
ties in interest, until after the lapse of 
twelve months from the effective date of 
the Commission's order: Provided, how- 
ever. That the Commission may waive 
the requirements of this rule in situations 
effecting safety of life or property. 

Pending appeals. Where an appeal has 
been taken from the action of the Com- 
mission in denying a particular applicant 
another application for the same class of 
broadcast station and for the same area, 
in whole or in part, filed by the same ap- 
plicant or by his successor or assignee, or 
on behalf or for the benefit of the original 
parties in interest, will not be considered 
until the final disposition of such appeal. 

Action on Applications 

Partial grants. Where any application 
is granted in part, or with any privileges, 
terms, or conditions other than those re- 
quested, without a hearing thereon, the 
action of the Commission shall be consid- 
ered as granting such application unless 
the applicant shall, within twenty days 
from the date on which public announce- 
ment of such grant is made, or from its 
effective date if a later date is specified, 
file with the Commission a written request 
for a hearing with respect to the part, or 
with respect to the privileges, terms, or 
conditions, not granted. Upon receipt of 
such request, the Commission will vacate 
its original action upon the application 
and set the application for hearing in the 
same manner as other applications are 
set for hearing, and the applicant and 
other parties in interest will be notified 
thereof. 

Designation for hearing. In cases 
where an application for radio facilities 
is proper upon its face but the Commis- 
sion is unable to determine upon examin- 
ation of the same that the granting of 
such application either in whole or in 
part, would serve public interest, con- 



venience or necessity, the Commission 
will designate the same for hearing and 
the following procedure will govern it: 

(a) The Secretary shall forthwith mail 
a written notice to the applicant setting 
forth the action of the Commission desig- 
nating the application, for hearing, to- 
gether with such statement of the Com- 
mission's reasons therefor as shall be 
appropriate to the nature of the applica- 
tion. 

(b) In order to avail himself of the 
opportunity to be heard the applicant 
in person or by his attorney shall, with- 
in fifteen days of the mailing of the 
notice of designation for hearing by the 
Secretary, file with the Commission a 
written appearance stating that he will 
appear and present evidence on the issues 
specified in the statement of reasons fur- 
nished by the Commission on such date 
as may be fixed for the hearing. In cases 
other than standard broadcast, high fre- 
quency broadcast, international broad- 
cast and television, the applicant* will 
accompany his appearance with an addi- 
tional copy of his application and sup- 
porting documents. 

Answers to Notices of Violation 

Under Title III of the Act. Any licensee 
receiving official notice of a violation of 
the terms of the Communications Act of 
1934, any legislative act, Executive Order, 
treaty to which the United States is a 
party, or the Rules and Regulations of 
the Federal Communications Commission, 
shall, within three days from such receipt, 
send a written answer direct to the Fed- 
eral Communications Commission at 
Washington, D. C, and a copy thereof to 
the office of the Commission originating 
the official notice when the originating 
office is other than the office of the Com- 
mission in Washington, D. C; Provided, 
however, That if an answer cannot be 
sent nor an acknowledgment made within 
such three-day period by reason of illness 
or other unavoidable circumstances, ac- 
knowledgment and answer shall be made 
at the earliest practicable date with a 
satisfactory explanation of the delay. The 
answer to each notice shall be complete 
in itself and shall not be abbreviated by 
reference to other communications or an- 
swers to other notices. If the notice 
relates to some violation that may be due 
to the physical or electrical characteris- 
tics of transmitting apparatus, the an- 
swer shall state fully what steps, if any, 
are taken to prevent future violations, 



201 



and if any new apparatus is to be in- 
stalled, the date such apparatus was 
ordered, the name of the manufacturer, 
and promised date of delivery. If the 
installation of such apparatus requires a 
construction permit, the file number of 
the application shall be given, or if a file 
number has not been assigned by the 
Commission, such identification as will 
permit of ready reference. If the notice 
of violation relates to some lack of atten- 
tion or improper operation of the trans- 
mitter, the name and license number of 
the operator in charge shall be given. 

Revocation and Modification of 
Station Licenses 

Revocation. Whenever the Commission 
shall institute a revocation proceeding 
against the holder of any radio station 
construction permit or license under Sec- 
tion 312 (a), it shall initiate said proceed- 
ing by serving upon said licensee an order 
of revocation effective not less than fif- 
teen days after written notice thereof is 
given the licensee. The order of revoca- 
tion shall contain a statement of the 
grounds and reasons for such proposed 
revocation and a notice of the licensee's 
right to be heard by filing with the Com- 
mission a written request for hearing 
within fifteen days after receipt of said 
order. Upon the filing of such written 
request for hearing by said licensee the 
order of revocation shall stand suspended 
and the Commission will set a time and 
place for hearing and shall give the 
licensee and other interested parties 
notice thereof. If no request for hearing 
on any order of revocation is made by the 
licensee against whom such an order is 
directed within the time hereinabove set 
forth, the order of revocation shall be- 
come final and effective, without further 
action of the Commission. When any 
order of revocation has become final, the 
person whose license has been revoked 
shall forthwith deliver the station license 
in question to the inspector in charge of 
the district in which the licensee resides. 

Modification, (a) Order to show cause. 
Whenever the Commission shall deter- 
mine that public interest, convenience, 
and necessity would be served, or any 
treaty ratified by the United States will 
be more fully complied with, by the modi- 
fication of any radio station construction 
permit or license either for a limited time, 
or for the duration of the term thereof, 
it shall issue an order for such licensee 
to show cause why such construction per- 
mit or license should not be modified. 

(b) Contents of order to show cause. 
Such order to show cause shall contain a 



statement of the grounds and reasons for 
such proposed modification, and shall 
specify wherein the said construction per- 
mit or license is required to be modified. 
It shall require the licensee against whom 
it is directed, to be and appear at a place 
and time therein named, in no event to be 
less than thirty days from the date of 
receipt of the order to show cause why 
the proposed modification should not be 
made and the order of modification issued. 

(c) Failure to appear. If the licensee 
against whom the order to show cause is 
directed does not appear at the time and 
place provided in said order, a final order 
of modification shall issue forthwith. 

Suspension of Operator Licenses 

Order of suspension. No order of sus- 
pension of any operator's license shall 
take effect until fifteen days' notice in 
writing thereof, stating the cause for the 
proposed suspension, has been given to 
the operator licensee who may make writ- 
ten application to the Commission at any 
time within said fifteen days for a hear- 
ing upon such order. The notice to the 
operator licensee shall not be effective 
until actually received by him, and from 
that time he shall have fifteen days in 
which to mail the said application. In 
the event that physical conditions prevent 
mailing of the application at the expira- 
tion of the fifteen-day period, the applica- 
tion shall then be mailed as soon as pos- 
sible thereafter, accompanied by a satis- 
factory explanation of the delay. Upon 
receipt by the Commission of such appli- 
cation for hearing, said order of suspen- 
sion shall be held in abeyance until the 
conclusion of the hearing which shall 
be conducted under such rules as the 
Commission, shall deem appropriate. Up- 
on the conclusion of said hearing the 
Commission may affirm, modify, or re- 
voke said order of suspension. 

Proceedings. Proceedings for the sus- 
pension of an operator's license shall in 
all cases be initiated by the entry of an 
order of suspension. Respondent will be 
given notice thereof together with notice 
of his right to be heard and to contest 
the proceeding. The effective date of the 
suspension will not be specified in the 
original order but will be fixed by subse- 
quent motion of the Commission in ac- 
cordance with the conditions specified 
above. Notice of the effective date of 
suspension will be given respondent, who 
shall send his operator license to the of- 
fice of the Commission in Washington, 
D. C, on or before the said effective date, 
or, if the effective date has passed at the 
time notice is received, the license shall 
be sent to the Commission forthwith. 



202 



RULES APPLICABLE TO STATIONS 
ENGAGED IN CHAIN BROADCASTING 

Effective June 15, lOJ^S 



Licensing Requirements 

No license shall be granted to a stand- 
ard broadcast station having any con- 
tract, arrangement, or understanding, 
express or implied, with a network organ- 
ization^ under which the station is pre- 
vented or hindered from, or penalized for, 
broadcasting the programs of any other 
network organization. 

No license shall be granted to a stand- 
ard broadcast station having any con- 
tract, arrangement, or understanding, 
express or implied, with a network organ- 
ization which prevents or hinders another 
station serving substantially the same 
area from broadcasting the network's 
prog?:ams not taken by the former sta- 
tion, or which prevents or hinders another 
station serving a substantially different 
area from broadcasting any program of 
the network organization. This regula- 
tion shall not be construed to prohibit 
any contract, arrangement, or under- 
standing between a station and a network 
organization pursuant to which the sta- 
tion is granted the first call in its primary 
service area upon the programs of the 
network organization. 

No license shall be granted to a stand- 
ard broadcast station having any con- 
tract, arrangement, or understanding ex- 
press or implied, with a network organ- 
ization which provides, by original term, 
provisions for renewal, or otherwise for 
the affiliation of the station with the net- 
work organization for a period longer 
than two years: Provided, That a con- 
tract, arrangement, or understanding for 
a period up to two years, may be en- 
tered into within 6 months prior to the 
commencement of such period. 

No license shall be granted to a stand- 
ard broadcast station which options^ for 
network programs any time subject to 
call on less than 56 days' notice, or more 
time than a total of three hours' within 
each of four segments of the broadcast 
day^ as herein described. The broadcast 
day is divided into four segments, as fol- 
lows: 8:00 a.m. to 1:00 p.m.; 1:00 p.m. 
to 6:00 p.m.; 6:00 p.m. to 11:00 p.m.; 
11:00 p.m. to 8:00 a.m.* Such options 



may not be exclusive as against other 
network organizations and may not pre- 
vent or hinder the station from optioning 
or selling any or all of the time covered 
by the option, or other time, to other net- 
work organizations. 

No license shall be granted to a stand- 
ard broadcast station having any con- 
tract, arrangement, or understanding, 
express or implied, with a network organ- 
ization which (a), with respect to pro- 
grams offered pursuant to an affiliation 
contract, prevents or hinders the station 
from rejecting or refusing network pro- 
grams which the station reasonably be- 
lieves to be unsatisfactory or unsuitable; 
or which (b). with respect to network 
programs so offered or already contracted 
for, prevents the station from rejecting 
or refusing any program which, in its 
opinion, is contrary to the public interest, 
or from substituting a program of out- 
standing local or national importance. 

No license shall be granted to a net- 
work organization, or to any person 
directly or indirectly controlled by or 
under common controF with a network 
organization, for. more than one standard 
broadcast station where one of the sta- 
tions covers substantially the service area 



1 The term "network organization" as used herein 
includes national and regional network organizations. 
See Chapter VII, J, of Report on Chain Broadcast- 
ing. 

* As used in this section, an option is any contract, 
arrangement, or understanding, express or implied, 
between a station and a network organization which 
prevents or hinders the station from scheduling pro- 
grams before the network agrees to utilize the time 
during which such programs are scheduled, or which 
requires the station to clear time already scheduled 
when the network organization seeks to utilize the 
time. 

2 All time options permitted under this section 
must be for specified clock hours, expressed in terms 
of any time system set forth in the contract agreed 
upon by the station and network organization. Shifts 
from daylight saving to standard time or vice versa 
may or may not shift the specified hours correspond- 
ingly as agreed by the station and network organ- 
ization. 

< These segments are to be determined for each 
station in terms of local time at the location of the 
station but may remain constant throughout the 
year regardless of shifs from standard to daylight 
saving time or vice versa. 

5 The word "control" as used herein, is not limited 
to full control but includes such a measure of con- 
trol as would substantially affect the availability of 
the station to other networks. 



203 



of the other station, or for any standard 
broadcast station in any locality where 
the existing standard broadcast stations 
are so few or of such unequal desirability 
(in terms of coverage, power, frequency, 
or other related matters) that competi- 
tion would be substantially restrained by 
such licensing. (Effective date of this 
section may be extended from time to 
time with respect to any station in order 
to permit the orderly di^aoHition of prop- 
erties.) 

No license shall be issued to a standard 
broadcast station affiliated with a network 
organization which maintains more than 
one network: Provided, That this regula- 



tion shall not be applicable if such net- 
works are not operated simultaneously, 
or if there is no substantial overlap in 
the territory served by the group of sta- 
tions comprising each such network. (Ef- 
fective date of this section shall be April 
12th, 1944. 

No license shall be granted to a stand- 
ard broadcast station having any con- 
tract, arrangement, or understanding, ex- 
press or implied, with a network organ- 
ization under which the station is pre- 
vented or hindered from, or penalized 
for, fixing or altering its rates for the 
sale of broadcast time for other than the 
network's programs. 



FCC REGULATIONS 

REGARDING 

NATIONAL DEFENSE 



Any common carrier or the 
licensee of any radio station sub- 
ject to the Communications Act 
may utihze its facilities to render 
free service to the government for 
military or naval communications 
in preparation for national defense. 
The government agency concerned 
will keep the Commission generally 
informed of the services of this 
kind accepted. Nothing herein or 
in any other regulation of the Com- 
mission shall be construed to re- 
quire any such carrier or station to 
participate in any such communi- 
cation. 

The Federal Communications 
Commission may authorize the li- 
censee of any radio station during 
a period of national emergency to 

• ••••••-A 



operate its facilities upon such fre- 
quencies with such power and 
points of communication, and in 
such a manner beyond that speci- 
fied in the station license as may 
be requested by the Army or Navy. 

No provision of the Commis- 
sion's Rules and Regulations shall, 
in time of war, prevent the master 
of any vessel of the United States 
from taking any action whatsoever 
in regard to the radio installation, 
the operators, the transmission and 
receipt of messages, and the radio 
service of the ship whenever in his 
discretion such action is necessary 
to carry out the instructions of the 
United States naval control officers 
and other instructions issued by 
the Navy Department. 



204 



1941— GROWTH OF RADIO STATIONS— 1943 



As of: 


Licensed 
Stations 


Construction Special Broad- 
Permits cast Stations 


Total 


January 1941 


826 


51 


5 


882 


February 1941 


830 


46 


5 


881 








March 1941 


831 


54 


5 


890 


April 1941 


832 


54 


5 


891 








May 1941 


831 


55 


5 


891 








June 1941 


844 


48 


5 


897 


July 1941 


854** 


43 


— 


897 


August 1941 


859** 


44 


— 


903 


September 1941 


859** 


53 


— 


912 


October 1941 


869** 


44 


— 


913 


November 1941 


877** 


38 


— 


915 


December 1941 


882** 


37 


— 


919 


January 1942 


887 


36 


— 


923 


February 1942 


891 


32 


— 


923 


March 1942 


893 


31 


— 


924 


April 1942 


897 


27 


— 


924 


May 1942 


899 


25 


— 


924 


June 1942 


906 


18 


— 


924 








July 1942 


906 


19 


— 


925 


August 1942 


905 


16 


— 


921 








September 1942 


906 


14 


— 


920 


October 1942 


908 


11 


— 


919 








November 1942 


910 


9 


— 


919 


December 1942 


919 


9 


— 


918 








January 1943 . 


910 


7 


— 


917 








February 1943 


910 


6 


— 


916 








March 1943 


909 


5 


— 


914 


April 1943 . 


911 


2 


— 


913 








May 1943 


911 


2 


— 


913 


June 1943 


911 


1 


— 


912 


July 1943 


911 


1 


— 


912 


August 1943 


911 


2 


— 


913 








September 1943 


911 


2 


— 


913 


October 1943 


911 


2 


— 


913 








November 1943 


911 


2 


— 


913 








December 1943 


910 


2 


— 


912 


January 1944 




— 


— 











* Including one stay order. zincluding one construction permit for 

tincluding two stay orders. ^ special broadcast station. 

,T 1 J. - ^ -, ySpecial Broadcast Stations total is in- 

§Includmg four stay orders. eluded in total of licensed stations. 

xAnnual report shows 748, additional **This figure includes the 5 Special 

station being in Court of Appeals. Broadcast Stations. 

205 



TELEVISION 

IS IMPORTANT 

IN THE WAR EFFORT 



ITS COMING 

POSSIBILITIES 

ARE TREMENDOUS 



FOR TELEVISION 

DEVELOPMENTS 

READ 

RADIO DAILY 

REGULARLY 



206 



PUBLICATIONS 

Covering the Field of Radio 
TRADE — FAN — TECHNICAL — GENERAL 



The Advertiser 

MONTHLY 11 W. 42nd St., New York, 
N. Y. Phone, PEnnsylvania 6-3265. 
Editor and Publisher, Manuel Kosenberg; 
Associate Editor, Barbara Kaye. 
BRANCH OFFICE: 3557 Bogart Ave., 
Cincinnati, O. Phone, AVon 6825. Lena 
Aron, Sec'y- The Advertiser carries 
articles on radio concerning the adver- 
tising field. There is also an annual, 
MARKETS OF AMERICA, presenting a 
compilation of market articles, each 
written by an advertising or agency ex- 
ecutive expert in the market he discusses. 
• 

Advertising Age 

WEEKLY. 100 East Ohio St., Chicago 
11, 111. Phone, Delaware 1337. Publisher, 
G. D. Grain, Jr.; Editor, S. R. Bern- 
stein. BRANCH OFFICES: 330 W. 
42nd St., New York, N. Y. Phone, BRyant 
9-6431; 1226 National Press Bldg., Wash- 
ington, D. C. Phone, REpublic 7659. 
Treats radio strictly from the merchan- 
dising viewpoint; prints details of net- 
works and talent used, but does not use 
material dealing with show-business 
phases of radio; also regularly prints 
statistical material on broadcasting, such 
as volume of time sales for major net- 
works, and money spent on air by leading 
national advertisers, as v/ell as news and 
discussions of broadcast trends and devel- 
opments of interest to advertisers and 
advertising agencies. 
• 

Advertising & Selling 

MONTHLY. 9 E. 38th St., New York 
16, N. Y. Phone, CAledonia 5-9770. Pub- 
lished by Robbins Publishing Co. Presi- 
dent, J. H. Moore; Editor and Publisher, 
F. C. Kendall; Advertising Manager, 
Lloyd Cain. BRANCH OFFICES: 1328 
Peoples Gas Bldg., Chicago, 111., John G. 
Tinsley, Western Adv. Mgr.; 714 West 
10th St., Los Angeles, Calif., Ned Bry- 
done-Jack, Representative; 3703 Dorothy 
Ave., Dallas, Texas, Kenneth Ford, Rep- 
resentative. Limited largely to interpre- 
tation of major trends in the operation of 
radio advertising from point of view of 
network, agency, and sponsor. Major 
personnel changes and industry news 



are reported each month. Emphasis in 
all coverage of radio activity is on pic- 
torial elements involved. 

• 

The Billboard 

WEEKLY. 25 Opera Place, Cincin- 
nati, Ohio. Phone, Main 5306. Pub- 
lisher, The Billboard Publishing Co.; 
Managing Editor, R. S. Littleford, Jr. 
(Cincinnati); Leonard Traube, Editor, on 
leave with Armed Forces; Jos. Koehler 
Acting Editor; Radio Editor, Lou Fran- 
kel (New York); President- Treasurer, 
E. W. Evans; Secretary, W. D. Little- 
ford; Advertising Manager, C. J. 
Latscha. BRANCH OFFICES: Ashland 
Bldg., Chicago, 111., Maynard Reuter, 
Manager; 1564 Broadway, New York, 
N. Y., Joseph Csida, General Manager; 
1509 Vine St., Hollywood, Calif., Sam 
Abbott, Manager. The editorial policy of 
this publication's radio department is 
concerned with the showmanship, talent 
and business phases of broadcasting. 
• 

Boxoffice 

WEEKLY. 9 Rockefeller Plaza, New 
York, N. Y. Phone, COlumbus 5-6370. 
Editor - in - Chief and Publisher, Ben 
Shlyen; Editor, William G. Formby; News 
Editor, James M. Jerauld; Chicago Cor- 
respondent, Rene Clayton; Hollywood 
Manager, Ivan Spear; General Manager, 
Raymond Levy. Covering briefly all 
radio developments of interest to the 
motion picture industry. 
• 

Broadcasting — Broadcast 
Advertising 

WEEKLY. National Press Bldg., 
Washington, D. C. Phone, Metropolitan 
1022. Publisher, Martin Codel (on leave 
with Red Cross); Editor and General 
Manager, Sol Taishoff; Maury Long, 
Business Manager; J. Frank Beatty, 
Managing Editor; Bernard Piatt, Circu- 
lation Manager; N. Y. Correspondent, 
Bruce Robertson; Chicago Correspondent, 
J. J. McGuinn; Los Angeles Correspon- 
dent, David Glickman; Toronto, Canada, 
Correspondent, James Montague. Trade 
journal of the broadcasting and broad- 
cast advertising fields. 



207 



WONDER 
WHAT 

RADIO DAILY 
WILL 
SAY 
ABOUT IT? 



208 



PU BLICATIONS 



Business Profnotion 

MONTHLY. Merchandise Mart, Chi- 
cago, 111. Phone, Whitehall 6614. Pub- 
lisher, Henry S. Bunting; General Mana- 
ger, Van Asmus Bunting. Business Pro- 
motion publishes information concerning 
all premium, prize and advertising-gift 
offers on the radio. Readers are sales 
promoters iind all users of premiums and 
gifts as sales promotional material. Radio 
sponsors, stations and agencies are eligi- 
ble to receive Business Promotion on a 
complimentary basis. Editorial content 
is based on premium usage in promo- 
:ional campaigns. 

• 

Canadian Advertising 

QUARTERLY (January, April, July 
and October) c 481 University Ave., 
Toronto, Ont., Canada. Phone, Adelaide 
9131. Publisher, MacLean Publishing 
Co.; Advertising Manager & Editor, A. 
C. Ball; Group Manager of Industrial 
Publications, J. L. Craig; Data Editor, 
Margaret M. White. BRANCH OF- 
FICES: Dominion Square Bldg., Mon- 
treal, Canada, Phone, MArquette 2331. 
This publication is an advertising media 
data book which includes a listing of 
Canadian radio stations, their rates, time 
on the air, power, frequency, personnel, 
etc.; besides media references it contains 
articles reviewing advertising activities 
in Canada. 



Communications 

MONTHLY. 19 East 47th St., New 
York, N. Y. Phone, Plaza 3-0483. Pub- 
lisher, Bryan Davis Publishing Co., Inc.; 
Editor, Lewis Winner; Business Mana- 
ger, B. S. Davis; General Manager, 
Paul S. Weil. Circulates among engi- 
neers, executives and other personnel 
engaged in the design, manufacture, 
installation, operation, service and main- 
tenance of radio and wire communica- 
tions, broadcast stations — police, marine, 
aeronautical radio and other point to 
point services — sound recording and pro- 
jection — public address — television and 
picture transmission — and in the manu- 
facture of all radio equipment and ac- 
cessories, components and instruments 
used in these fields. Editorial content 
features technical articles covering the 
entire communications field. 



Daily Variety 

DAILY. 1708 North Vine St., Holly- 
wood, Calif. Phone, HOllywood 1141. 



President, Sid Silverman; Editor, Arthur 
Ungar. BRANCH OFFICES : See listinpr 
under Variety Weekly. 

• 

Down Beat 

TWICE MONTHLY. 203 N. Wabash 
Ave., Chicago, 111. Phone, Andover 1612. 
Publisher, Glenn Burrs; Managing Edi- 
tor, Ned E. Williams. BRANCH OF- 
FICES: RKO Bldg., New York, N. Y., 
Rod Read and Frank Stacy; 648 N. 
Rampart Blvd., Los Angeles, Charlie 
Emge. Publishes news and pictures of 
popular radio bands and orchestras, etc. 
* o 

Editor and Publisher 

WEEKLY. 1700 Times Tower, New 
York, N. Y. Phone, BRyant 9-3052. 
President, James W. Brown; Publisher, 
James W. Brown, Jr.; Editor, Arthur T. 
Robb; Managing Editor, Robert U. 
Brown; General Manager- Advertising Di- 
rector, Charles T. Stuart; Chicago Cor- 
respondent, G. A. Brandenburg: Los 
Angeles Correspondent, Don Taylor; 
San Francisco, Don R. Nelson; London, 
England, Vera Chandler; Washington 
Correspondent, James J. Butler. Prints 
radio news of interest to the newspaper 
and advertising fields. 

Electronic Industries 

MONTHLY. 480 Lexington Ave., New 
York, N. Y. Phone, PLaza 3-1340. Pub- 
lisher, M. Clements; Editor, Dr. Orestes 
H. Caldwell. Electronic Industries is pub- 
lished for all who design, produce, or 
operate radio and electronic equipment. 
• 

Electronics 

MONTHLY. 330 West 42nd St., New 
York, N. Y. Phone, MEdallion 3-0700. 
Publisher, McGraw-Hill Publishing Co.; 
Editor, Keith Henney; Editor, Western 
(Chicago), Beverley Dudley; Associate 
Editor, W. MacDonald; Publisher, H. W. 
Mateer; Sales Manager, Wallace B. 
Blood. Branch Offices: 1427 Statler Bldg., 
Boston, Mass., Ralph Flynn; 520 North 
Michigan Ave., Chicago, 111., Charles 
Wardner; 1510 Hanna Bldg., Cleveland, 
Ohio, J. L. Phillips; 16 South Broad St., 
Philadelphia, Pa., Frank Coyle; 68 Post 
St., San Francisco, Cal., J. W. Otterson; 
601 W. 5th St., Los Angeles, Cal., Roy N. 
Phelan; 1105 Rhodes-Haver ty Bldg., At- 
lanta. Ga., Ralph Maultsby. A maga- 
zine for executives, engineers and opera- 
tions men in radio, communication in- 
cluding facsimile and television, indus- 
trial applications in the electronic fields 
—Design — Engineering — Manufacture. 



209 



If you want to harvest 
today^s frequent new crops 
of advertising urges 




to advertise regularly in 

STANDARD RATE 
& DATA SERVICE 

With shifting markets and sales-manpower shortages, large numbers 
of advertisers are maintaining liquid budget reserves . . . are prepared 
to pour it on wherever promotion possibilities loom the largest. 

This widespread policy involves an unprecedented volvime of day-to- 
day decisions . . . offers stations many more opportunities than ever 
before to sell their services . . . makes "constant buyer contact" the 
golden rule of advertising today. To pull more business, sell every day 
through Standard Rate & Data Service, used constantly by your prime 
advertising prospects — account executives, time buyers, advertising 
and sales managers, and all other important advertising officials — for 
planning, budgeting, scheduling and scores of other necessary 
operations. 

Put this subtle power of hour after hour usership into your advertising 
appeals. Knock over sale after sale by punching hard from every 
use angle — from market data to station facilities. Jolt orders out of 
big buyers with timely, telling blows — when their use of the Service 
leaves them wide open for your sales-winning story. 

Rule out any chance of being overlooked in today's augmented 
advertising market by making regular monthly use of Standard Rate & 
Data Service your advertising rule. STANDARD RATE & DATA 
SERVICE, 333 N. Michigan Ave., Chicago 1, 111. • 420 Lexington Ave., 
New York 17, N. Y. . 816 W. Fifth St., Los Angeles 13, Calif. 



210 



PU BLICATIONS 



Film Daily 

DAILY. 1501 Broadway, New York 18, 
N. Y. Phone, BRyant 9-7117. Publisher, 
John W. Alicoate; General Manager, 
Donald M. Mersereau; Editor, Chester B. 
Bahn; Los Angeles Correspondent, Ralph 
Wilk, 6425 Hollywood Blvd., Phone 
GRanite 6607; Washington Correspon- 
dent, Andrew H. Older, 841 Longfellow 
St., N. W., Phone, Taylor 0882; Chicago 
Correspondent, Joseph Esler, 6241 N. 
Oakley Ave. The Daily Newspaper of 
Motion Pictures: FILM DAILY reports 
the news covering every phase of motion 
pictures as well as television and radio 
to the extent they concern the film field. 



FM'Radio Electronics 

MONTHLY. 240 Madison Ave., New 
York 16, N. Y. Phone, LExington 2-8070. 
Editor-Publisher, M. B. Sleeper; Adver- 
tising Manager, Wm, T. Mohrman. 
BRANCH OFFICE: 360 N. Michigan 
Ave., Chicago, 111., Phone, State 4439, 
William Fleischman. This publication 
deals with radio-electronic development, 
engineering, and manufacturing and in- 
cludes the monthly Radio-Electronic 
products directory. 



BRANCH OFFICE: 330 West 42nd St., 
New York, N. Y. Phone, BRyant 9-6432. 
This publication prints all available news 
stories about the use of radio by indus- 
trial marketers. 



MarUeting 

WEEKLY. 119 York St., Toronto, Ont., 
Canada. Publisher, W. A. Lydiatt. 



Metronome 

MONTHLY. 119 West 57th St., New 
York, N. Y. Phone, Circle 7-4500. Edi- 
tor, Barry Ulanov; Associate Editor, 
Leonard Feather; Gene Roderick, Adver- 
tising Manager; Gus Greiff, Assistant 
Advertising Manager; Dixon Gayer, Chi- 
cago Editor; Milt Benny, Los Angeles 
Editor. This publication is a trade jour- 
nal in the field of popular music, giving 
world coverage on news of the dance 
band and popular music fields; radio, 
band, stage, show and record reviews, 
interviews and personality stories, in- 
struction departments conducted by lead- 
ing exponents of the various dance band 
instruments. 



Hollywood Reporter 

DAILY (Five days weekly). 6715 
Sunset Boulevard, Hollywood, Cal. Phone, 
Hillside 7411. Editor and Publisher, W. 
R. Wilkerson; Managing Editor, Frank 
Pope; Business Manager, A. J. Oliver; 
Assistant to Publisher, George Ken- 
nedy; Manager of New York Office, 
Jack Harrison; Radio Editor, Joan Flynn. 
BRANCH OFFICES: 229 West 42nd St., 
New York, N. Y., Manager, Jack Harri- 
son, Phone, Wisconsin 7-2470; 504 No. 
Michigan Ave., Chicago, 111.; 2, Deanery 
Mews, Park Lane W. 1, London, Eng- 
land; Pelayo 1, Barcelona; Kungsgatan 
28, Stockholm; 198 Pitt St., Sydney; San 
Martin 501, Buenos Aires. A publication 
devoted to the Motion Picture industry, 
its allies, and radio. 



Industrial Ntarketing 

MONTHLY (Except 2 issues in Octo- 
ber). 100 East Ohio St., Chicago, 111. 
Phone, Delaware 1337. Publisher, G. D. 
Grain, Jr.; Editor, Ralph O. McGraw. 



Motion Picture Daily 

DAILY. 1270 Sixth Ave., New York 
20, N. Y. Phone, Circle 7-3100. President 
and Editor-in-Chief, Martin Quigley; 
Calvin Brown, Publisher; Exec. Editor, 
Sherwin Kane; Chicago Correspondent, 
Oscar Lundy; Los Angeles, Red Cann, 
Vice-President; Business Manager, T. J. 
Sullivan; Radio Advertising Manager, 
Herb V. Fecke. BRANCH OFFICES: 
6305 Yucca St., Hollywood, Calif.; 624 S. 
Michigan Ave., Chicago, 111.; 4 Golden 
Square, London W-1, England. Motion 
picture news coverage; also radio news 
and columns. 



Music ]%ews 

TWICE MONTHLY (Except monthly 
in June, July, August and September). 
Suite 615, 310 S. Michigan Ave., Chicago 
4, 111. Phone, WABash 5595. Editor-in- 
Chief, Lois Watt North; Managing Edi- 
tor, Hans Rosenwald; Sales Manager, 
Milton Edwards; Business Manager, 
Vivian Bradshaw. Music News is a fea- 
ture and news publication, departmental- 



211 



.now 



l/Unat Ljou ^kouid ^\n 

^Atbout Advertising Age 



FIELD COVERED • 

The entire field of advertising, merchandising 
and related industries. Readers are advertising 
and merchandising executives and advertising 
agencies — men who are the final buying 
authority in the purchase of radio time, 
transcriptions, talent, and in the selection of 
markets to be cultivated by local, regional and 
national accounts. 



EDITORIAL CHARACTER • 

The editorial appeal of ADVERTISING AGE 
is based upon the modern necessity for business 
news accurately and quickly presented. No 
textbook or preacher, ADVERTISING AGE 
sticks to its primary purpose of honest, in- 
telligent, wide-awake news gathering. It prints 
more information about advertising, merchan- 
dising and marketing than any other publica- 



Ten editors and more than 70 correspondents 
located at strategic points all over the United 
States, present the latest news affecting this 
field every Monday morning. Representation 
is particularly strong in Washington because 
of the importance and extent of regulation 
and legislation affecting business which orig- 
inates there. 



CIRCULATION • 

Advertising and merchandising executives and 
advertising agency executives constitute the 
bulk of our readers — over 12,000 of the most 
important men and women in this business. 
Our penetration into agencies is especially 
strong, and from the standpoint of reader- 
preference among agencies, ADVERTISING 
AGE is away out in front. 

ADVERTISING • 

ADVERTISING AGE carries more linage, 
more insertions, more accounts and more ex- 
clusive accounts than any other general adver- 
tising publication. It has done so for many 
years, and has extended its lead during 1943. 

During the first half of 1943 ADVERTISING 
AGE carried 3 8.2% of all the radio linage 
placed in the general advertising magazines. 
It had nearly twice the number of insertions 
of its nearest competitor. 

FORMAT AND MAKEUP • 

Newspaper style, with newspaper printing and 
mailing speed. Full pages are large enough 
to permit smash displays, yet makeup of five 
columns is so flexible that copy can be as 
small as l/72 of a page. Radio stations 
throughout the country find that whatever size 
unit is employed produces real results for them. 



Advertising Age 

THE NATIONAL NEWSPAPER OF MARKETING 



NEW YORK 18 
330 W. 42nd St. 



SAN FRANCISCO 4 

Simpson-Reilly, Ltd. 

Russ Bldg. 



CHICAGO 11 
100 E. Ohio St. 



LOS ANGELES 18 

Simpson-Reilly, Ltd. 

Garfield Bldg. 



212 



PU BLICATIONS 



ized. In each issue there are reviews of 
the better class music including popular 
types. 



and all foreign centers of interest to 
musicians, music lovers, music clubs and 

students. 



Ifiusic Times 

QUARTERLY (Duration) MONTHLY. 
501 Plymouth Court, Chicago 5, 111. 
Phone, Harrison 0144. Editor-Publisher, 
J. Bradford Pengelly. In each issue there 
is a section devoted to radio under the 
heading, "Records, Radio and Television." 
Also publisher of "The Blue Book of 
Style, Musical Instruments." 



Iftusic Trade Review 

MONTHLY. 1270 Sixth Ave., New 
York, N. Y. Phone, Circle 7-5842. Edi- 
tor, Carleton Chace. Music Trade Re- 
view has a monthly department on radio, 
radio-combinations, records, etc., com- 
prising news of the trade and merchan- 
dising articles for the benefit of the retail 
music merchant. Circulation comprises 
entire Music Industry, both wholesale 
and retail. Combined with "Musical 
Merchandise Magazine" for the duration 
of the war. 



The Ifiusic Trades 

MONTHLY. 113 West 57th St., New 
York, N. Y. Phone, Circle 7-0520. Pub- 
lisher, John F. Majeski; Editor, Emil 
Raymond. BRANCH OFFICES: 304 
South Wabash Ave., Chicago, 111. Phone, 
Harrison 4544. The Music Trades is 
devoted to reports of current activities 
and new developments among manufac- 
turers and dealers of all kinds of musical 
instruments including radio and phono- 
graph. 

• 

ilf usical Advance 

MONTHLY. 100 West 57th St., New 
York, N. Y. Phone, Circle 7-3206. Pub- 
lisher-Editor, Spencer B. Driggs; Adver- 
tising Manager, V. E. Matlack; Radio 
Editor, Frank C. Barber. 



Musical America 

EIGHTEEN TIMES YEARLY. 113 
West 57th St., New York, N. Y. Phone, 
Circle 7-0520. Publisher, John F. Ma- 
jeski; Editors, Ronald Eyer, Frances 
Eaton; Advertising Manager, M. B. 
Swaab. BRANCH OFFICE: 304 South 
Wabash Ave., Chicago, 111. Phone, Harri- 
son 4544. Musical America reports cur- 
rent musical events in the United States 



Musical Courier 

TWICE MONTHLY. 119 West 57th St., 
New York, N. Y. Phone, Circle 7-4500. 
Publisher, Music Periodicals Corp.; Edi- 
tor, Leonard Liebling; Managing Editor, 
Russell Kerr. BRANCH OFFICES: 220 
South Michigan Ave., Chicago, 111., Rene 
Devries, Assoc. Editor; 5617 Hollywood 
Blvd., Hollywood, Calif., Richard Drake 
Saunders, West Coast Manager. Review 
of better class music programs through- 
out the world in each issue; comments on 
broadcast programs. 
• 

Musical Digest 

QUARTERLY. 119 West 57th St., New 
York, N. Y. Phone, Circle 7-1124. Edi- 
tor-Publisher, Pierre Key; Managing 
Editor, Irene E. Haynes. Musical Digest 
prints newsy notes and reviews on broad- 
casts of serious music as well as occa- 
sional comment on broadcasts by musical 
artists. 

• 

The Musician 

MONTHLY. 139 E. 47th Street, New 
York, N. Y. Phone, PLaza 3-5925. Editor, 
Nicholas deVore; Publisher, AMF Artist 
Service, Inc. The Musician publishes 
news and com.ments on happenings in the 
music world as well as educational and 
analytic articles regarding serious music. 
It is the official organ of the American 
Musical Fellowship. 
• 

PaU'American Radio 

MONTHLY. 45 West 45th St., New 
York, N. Y. Phone, BRyant 9-4324. Pub- 
lisher-Editor, Herbert Rosen. This pub- 
lication is an organ of information con- 
cerning broadcasting and its problems as 
they relate to both North and South 
America. It is printed in three different 
languages, English, Spanish and Portu- 
gese in one and the same edition. 
• 

Printers^ Inh 

WEEKLY. 205 E. 42nd St., New York 
17, N. Y. Phone, MUrray Hill 3-6500. 
Publisher, Printers' Ink Publishing Co.; 
President, C. B. Larrabee; Advertising 
Director, Henry W. Marks; Editor, G. A. 
Nichols; Exec. Editor, Robert W. Palmer; 
Managing Editor, Eldridge Peterson; 
Radio, Pat Murray. BRANCH OF- 



213 



fiM€S$a6€foMDto ffno 
mcTRome ManufacruRiRs 




afpiK?/ 



Post-war competitive battles will be 
won by getting the right supplies 
to the right spot at the right time! 

YOUR FIELD 
COMMANDERS 

— the radio and electronic tech- 
nicians, servicemen, and dealers, 
have been waiting and waiting these 
long war years for replacement 
parts and sets. They are always 
hungry for news of what is avail- 
able, or at least, of what the manu- 
facturers are doing. Eagerly they 
search the pages of RADIO-CRAFT 

— their main source of information. 

The radio or electronic manufac- 
turer who has no merchandise to 
offer at this time might well keep 
in the good graces of his outlets, 
by maintaining contact through 

RADIO-CRAFT the leader in 

this highly concentrated field. 




CURRENT PRESS RUN 60,000 

Certainly, with the war taking a favorable 
turn, this is the proper time to start re- 
establishing friendship with our readers — 
another name for your sales outlets. Not. 
withstanding high quality readership, we 
i^an also offer quantity circulation. 



LEADERSHIP IN READERSHIP 

We wish you could be with us while we open the in- 
coming mail. You would see how these technical 
middlemen — the very ones you will be seeking again 
for your "sales representatives" — appealing to our 
editors for help on this or that problem. Some ask 
for the latest "dope" on technical developments — 
some request information on parts, others send in 
notes and suggestions which we print for them. 
The picture you would get is that your future sales 
outlets regard RADIO-CRAFT as virtually their own 
publication. As a matter of fact, they are inclined 
to feel slighted if a manufacturing supplier does not 
keep them informed through their favorite medium. 



RADIO-CRAFT, 25 West Broadway, New York 7, N. Y. 



PU BLICATIONS 



FICES: 6 N. Michigan Ave., Chicago, 
111., P. H. Erbes, Jr., Associate Editor, 
and Gove Compton, Manager; 1722 
Rhodes Haverty Bldg., Atlanta, Ga., H. 
F. Cogill, Manager; 1672 Walsworth Ave., 
Pasadena, Calif., Joseph W. Conrow, 
Manager. Printers' Ink uses articles 
about radio as an advertising medium and 
as related to merchandising and distribu- 
tion; also news of personnel changes and 
spot news that will interest radio adver- 
tisers from a business point* of view. 



Proceedings of the I. R. £• 

(Institute of Radio Engineers) 
MONTHLY. 330 West 42nd St., New 
York 18, N. Y. Phone, MEdallion 3-5661. 
Publisher, Inst, of Radio Engineers; 
Editor, Dr. Alfred N. Goldsmith; Sec- 
retary Haraden Pratt; Advertising Man- 
ager, William C. Copp; Wm. B. Cowilich, 
Asst. Secty. The Proceedings is an engi- 
neering journal publishing technical 
papers on radio and allied subjects. 
Papers are published after review by 
three committees and the editor. Re- 
leases and other news cannot be used, 
but new commercial literature of engi- 
neering interest is listed. 



Proceedings of the Radio 
Cluh of America 

SIX ISSUES PER YEAR (Approxi- 
mately). 11 West 42nd St., New York, 
N. Y. Phone, LOngacre 5-6622. Pub- 
lisher-, Radio Club of America, Inc.; 
Editor, Charles E. Dean. This publication 
contains texts of engineering papers on 
radio subjects and brief accounts of 
club activities. Subscriptions are avail- 
able to non-members. 



q s T 

MONTHLY. West Hartford, Conn. 
Publisher, American Radio Relay League ; 
Editor, Kenneth B. Warner; Executive 
Editor, Clinton B. DeSoto; Advertising 
Manager, F. Cheyney Beekley; Circula- 
tion Manager, David H. Houghton, Tech- 
nical Editor, George Grammer. This pub- 
lication is the official organ of the Amer- 
ican Radio Relay League and is devoted 
to publication of technical data and the 
activities and developments in amateur 
radio. 



Radio Advertising 
Rates and Data 

Discontinued under above title — now 
issued as a section of Standard Rate & 
Data Service. 



RadiO'Craft 

MONTHLY. 25 West Broadway, New 
York, N. Y. Phone, REctor 2-9690. Presi- 
dent and Publisher, H. Gernsback; Asso- 
ciate Editor, Fred Shunamen. BRANCH 
OFFICE: 520 N. Michigan Ave., Chi- 
cago, 111. Phone, Superior 7306. This 
publication reports latest developments 
in the radio art, radio telephony, elec- 
tronics, television, amateur radio, ham 
set construction, public address and fac- 
simile, including servicing, trade news 
and technical descriptions. 



Radio Daily 

DAILY. 1501 Broadway, New York 18, 
N. Y. Phone, Wisconsin 7-6336. Publisher, 
John W. Alicoate; General Manager, 
Donald M. Mersereau; Frank Burke, 
Editor; Managing Editor, M. H. Shapiro; 
Business Manager, Marvin Kirsch; Los 
Angeles Correspondent, Ralph Wilk; 
Chicago Correspondent, Bill Irvin. 
BRANCH OFFICE: 6425 Hollywood Blvd., 
Hollywood, Calif.; Ralph Wilk, Manager. 
The National Daily Newspaper of Com- 
mercial Radio and Television. 



Radio and Electrical Sales 

46 Eloor St. W., Toronto, Ont., Canada. 
Phone, Randolph 2137. Publisher, Weston 
Wrigley; Editor, G. B. Wrigley; Advertis- 
ing Manager, A. H. Boyd. A merchandis- 
ing publication featuring window and 
store displays and advocating trade or- 
ganization. 

(This publication has been discontin- 
ued during the war period and has been 
replaced by an annual edition, Canadian 
Radio Data Book.) 



Radio Electronic Parts 
Journal 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Editor and Business Manager- Mac 
Parks. Parts is edited exclusively for radio 
parts and tube wholesalers and their 
sales staffs. It endeavors to cover all 
merchandising trends, new product de- 
velopments and manufacturing merchan- 
dising policies. 



215 




XnJ-S 'IK WlMi 

ii-) ii 'I'l'! M \KKi > 



\ VI- riH \ Olii 




MAKK WOODS, Pr.sideni of the 
Rlih- ,V-'/,i 'i-k . . Throughout its 
hi<rjry lU Cf: hds I'mf^hjXt-d The M>~ 
viKU-fK / ' (/.' .1 sAiiiui' ',oh for this 
i'Utc^t OHd \-L-r rn-:.rji ,.f the fwticorks. 



NETWORK 

PRESIDENTS 

KNOW iL 

Uaiiie Of 



KDWARi) j. NOBLE, ncz^'cst of 
nelvork oi^mers , . . Tiw Anv}•rn^KK 
and Markevs of AmthK'A, ar,' on his 
1944 iidvi-rtising firoi{ioti--n list for 
h is aggress ire HfJ'L neti^nr k 



iSina 



WILLIAM S. I'ALEY, President 
of Cohoiiljui Hr-iadcasting Syst.em . . . 
His nelUDfk, during the fast decade 
has regularly einf'loyed The Abvkk- 

nSFK mid M\kKl, i- .if A.MK-RICA tO 

airry tlietr dxiiaiiiie ii,i:erltsiito efforts. 



and each is back of his network's ad- 
vertising efforts. They self it for its 
great merchandisirtg power , . , They 
buy advertising as a saJes tool , , . 

Every station can profit by this 
correct viewpoint. The trade press is 
your most effective promotion means. 
The ADVERTISER ranks high in this 
respect^ — tops, HIGH with your pro- 
spective Advertisers, Time Buyers, 
Account Executives. 




MILLER McCLINTOCK, President 

of Muisiai Xel:eork . . . Informs The 
AovKRTiSKK he IS ciinteinplatiHg an 
exiensi'i'e profnoiinn selwdute in The 
\!»vKRnsKK and AL\kkk!s ;?/ -America 
in 1944. 



/^' >\' I'J\ I XTJ cxrry .i'l\ t'rliM.r and j)rf)S[)ectivv 
^--' l»n\rr of I'iiiK', aii<i Xetuork Sixit- - 77/(" Ad- 
vianiMk'v nrcnlalioFi guarantees l<>C)9f covcraj^x- i»f 
e\crv I»t•llalk■a^u•r'^ promotional needs. \Vr re,i;nlarl_\' 
rlicck our I'irculalion with ihc sales prcnnotiou li^is 
fit cai'li ot thr network'- and several major >tation,>. 
Addilionallv w t' I'.^ue lliousatids ol' eojties ot' 'Ific 
.\l)\ I lei i-i K \u !-e,id( r- m e\ces< of ihe largest of the 
network )iroiiiotioi) li>is, \ enly, Ihc Advkktiskk 
not alone doe> a KK)'/ JoL f(.i- radio, as (lie e\idence 
ampl\' iridieate-, it aL<, fior- a su()er promotion job 
for all other media, -eekiie' to reach the national 



advertiser and the agency executives who l,>uy tinic 
and space. 

Wrth a long list of broadcasting stations, net- 
ueirks, ])ub!icat!ons and other advertisers who have 
bei-u in the pages of The AnvKUXtsKK. and IMakki:!- 
•■>/ Am !■ RICA over a period of as long as L> years, 
our jniblicalions have pro\en their powerful sales 
erfeciivent-ss. Wc enter 1944 with the large.st vol- 
ume of c»»ntraets in the histor)- of 77;,' .\i)v,i;KTist::K 
anel, Marki:,t.s of Amijuva , . . Space Reservations 
for the latter should be made unmediatch' for 



\ olume S (]')44) . . , ro.siii 



ilahle 



Space rate is just ^185. per page. * Only ^160. per page on 12 time contract. 



They ALL Read The ADVERTISER 

t They ALL Consult MARKETS of AMERICA 

NEW YORK CITY: U West 42 St. (IS) PEnn b-Mb': * CINCINNATJ: J557 Bogart Ave (29) AVon 6825 j 



PU BLICATIONS 



Radio Life 

WEEKLY. 1029 W. Washington Blvd., 
Los Angeles, Calif. Phone, Richmond 
5262. Publisher, Carl M. Bigsby; Manag- 
ing Director, Culbreth Sudler; Business 
Manager, Vinson Vaughan; Editor, Eve- 
lyn Bigsby; Radio Editor, Hal Julian. 
BRANCH OFFICE: 1558 No. Vine St., 
Hollywood, Calif. Phone HEmpstead 
2025. Radio Life carries complete logs 
for all Southern California stations, 
radio's weekly highlights, and a roto- 
gravure section. 



Clements; Editor, Orestes H. Caldwell. 
Publication devoted to dealers, manu- 
facturers, service men and distributors. 



Radio and Television Weehly 

WEEKLY. 99 Hudson St., New York, 
N. Y. Phone, WA 5-2576. Publisher, 
Edward H. Davis; Editor, Cy Kneller; 
Advertising Manager, Sidney E. Davis. 
Radio and Television Weekly publishes 
news of the radio- television, electronics 
and phonograph record industries (manu- 
facturing and merchandising of prod- 
ucts). 



I 



Radio iff irror 

MONTHLY. 205 East 42nd St., New 
York 17, N. Y. Phone, LExington 2-9050. 
Publisher, Macfadden Publications, Inc.; 
Editorial Director, Fred R. Sammis; 
Editor, Doris McFerran; Art Editor, 
Jack Zasorin; Associate Editor, Belle 
Landsman; 'Los Angeles Correspondent, 
Elaine Osterman; Advertising Manager, 
Walter Hanlon. BRANCH OFFICES: 
221 North La Salle St., Chicago- 111., 
Manager, Edward F. Lethen, Jr.; 420 
Market St., San Francisco, Calif.; 8949 
Sunset Blvd., Hollywood, Calif. News 
and pictures of stars and shows; Action- 
izing of radio dramas; biographies; pro- 
gram listings. 



Radio News 

MONTHLY. 540 N. Michigan Ave., 
Chicago, 111. Phone, Delaware 6100. 
Published by Ziff-Davis Publishing: Co. 
Publisher, William B. Ziff; Editor, B. G. 
Davis; Managing Editor, Oliver Read. 
BRANCH OFFICES: 270 Madison Ave., 
New York, N. Y., Executive Assistant, 
Charles R. Tighe; 1052 Earle Bldg., 
Washington, D. C, Fred Hamlin, Man- 
ager. This publication is a technical 
magazine devoted to radio in war, includ- 
ing articles for the engineer, servicemen, 
dealer, recordist, experimenter and ama- 
teur. 



Radio Retailing Today 

MONTHLY. 480 Lexington Ave., 
New York, N. Y. Phone, PLaza 3-1340. 
Publisher and General Manager, M. 



RadiO'Television Journal 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Publisher, Kolbe Publications, Inc., Edi- 
tor, Mai Parks; Managing Editor, Alex 
H. Kolbe; Technical Editor, George Du- 
vall; Washington Editor, B. F. Holley; 
News Editor- Patricia McKee; Reader- 
Service Editor, Mary Scourby; Business 
Management Editor, Fred Merish; Cana- 
dian Editor, E. H. Cooke; Circulation 
Manager, Betty Borin; Western Man- 
ager, Fred Owens. 



Radiotime 

TWICE MONTHLY. Sun Life Bldg., 
Montreal, Quebec, Canada. Phone, 
PLateau 6494. President, W. E. Elliott; 
Vice-President, W. P. Haynes; Secretary, 
J. M. Leckie; Treasurer, E. R. Romte. 
BRANCH OFFICE: 45 Richmond St., W.- 
Toronto, Ont., Canada. Radiotime is a 
composite of individual Canadian radio 
station program schedules which are 
standardized and published in one edition. 



Radio TradC'Ruilder 

MONTHLY. 347 Adelaide St., West, 
Toronto, Ont., Canada. Phone, Adelaide 
6261. Publisher Hugh C. MacLean Pub- 
lications Ltd.; Editor, T. C. Van Al- 
styne; National Advertising Manager, 
John T. Rochford. BRANCH OFFICES: 
2118 Bleury St., Montreal, Que., Canada; 
75 East Wacker Drive, Chicago, 111. This 
publication reports general trade news 
of interest to radio dealers and service- 
men, jobbers and manufacturers, radio 



217 




CANADA'S MEDIA AUTHORITY 

The only Canadian publication regularly supplying 
authoritative data on all Canadian Media. 



MEDIA LISTED 



Daily Newspapers 
National Week-End 

Newspapers 
Weekly Newspapers 
Magazines 
Financial Papers 
Farm Papers 
Business Papers 
Telephone Directory 
Non-English Dailies 
Non-English Weeklies 
Tri-Weeklies 
Radio Stations 
Religious Publications 



Labor and Political 

Papers 
French Papers 

(Outside Quebec) 
University Papers 
City and Community 

Weeklies 
Transportation 

Advertising 
Poster Advertising 
Advertising Agencies 

and Executives 
Special 

Representatives 



B 



UYERS of advertising space and time 
are constantly analyzing and seeking 
new markets . . . they must be kept 
informed on changing media and circula- 
tion standings. 

Canadian Advertising, every three months, 
presents a revised and complete picture 
of media in Canada to practically all 
important buyers of advertising. 



Write for Subscription and Advertising Rates to 

CANADIAN ADVERTISING 

481 UNIVERSITY AVENUE, TORONTO 2 



218 



PU BLICATIONS 



engineers, broadcasting stations, etc. It 
also contains merchandising and service 
articles of interest to retail radio trade. 



Sales Management 

SEMI-MONTHLY. 420 Lexington Ave., 
New York, N. Y. Phone, MOhawk 4-1760. 
Publisher and Editor, Raymond Bill; 
Executive Editor and General Manager, 
Philip Salisbury; Advertising Manager, 
Merril V. Reed. BRANCH OFFICES: 333 
N. Michigan Ave., Chicago, 111., Phone 
State 1266, C. E. Lovejoy, Manager; 15 
East de la Guerra, Santa Barbara, Calif., 
Phone, 6405, Warwick S. Carpenter, 
Manager. Sales Management's editorial 
front is a broad one, embracing all the 
phases of general management, market 
analysis, operation of the sales force, 
use of advertising media and other sales 
tools, advertising agency relations, con- 
sumer research, product design, etc., 
which fall within the limits of the re- 
sponsibility of the Director of Sales of 
a business concern. 



Service 

MONTHLY. 19 East 47th St., New 
York, N. Y. Phone, PLaza 3-0483. Pub- 
lisher, Bryan Davis Publishing Co., Inc.; 
Advisory Editor, A. A. Ghirardi; Busi- 
ness Manager, B. S. Davis; General 
Manager, Paul S. Weil; Advertising Man- 
ager, F. Walen. Circulates among distrib- 
utors of radio parts and accessories, 
radio set distributors, distributors of 
public address equipment and all types 
of sound apparatus; service organiza- 
tions specializing in radio and allied 
industries', service departments of radio 
set and parts distributors and deal- 
ers, department stores, radio set manu- 
facturers, public address manufacturers, 
and kindred lines; radio dealers, sport- 
ing goods, music and automotive stores 
as well ns other retailers handling radio 
and television; independent radio ser- 
vice men and service engineers. Editorial 
content features technical and semi-tech- 
nical articles, business helps and news of 
the industry, etc. 

• 

Standard Rate and 
Data Service 

MONTHLY. 333 No. Michigan Ave., 
Chicago 1, 111. Phone, Randolph 5616. 
Chairman of the Board, Walter E. Bott- 
hof; President, Richard A. Trenkmann; 
Exec. Vice-Pres. and Treas.- C. Laury 
Botthof ; Exec. Vice-Pres. in Charge New 
York Office, Albert William Moss; Vice- 



Pres., C. W. Doheny; Secretary, Howard 
E. Rogers; Vice-Pres., James M. Kelly. 
BRANCH OFFICES: 420 Lexingtoi: 
Ave., New York 17, N. Y., Phone, LEx^ 
ington 2-6611; 816 W. Fifth St.- Los 
Angeles 13. Advertising rate service for 
publication field revised and issued 
monthly. 

• 
Tide 
SEMI-MONTHLY. 232 Madison Ave., 
New York 16, N. Y. Phone, AShland 4- 
3390. President and Publisher, Edwin F. 
Thayer; Editor, Reginald T. Clough; 
Radio Editor, Dorothy Blum; Vice-Presi- 
dent, J. F. Weintz; Los Angeles Repre- 
sentative, R. J. Birch & Co. BRANCH 
OFFICES: 360 N. Michigan Ave., Chi- 
cago- 111., J. E. West, Vice-Pres.; 607 
South Hill St., Los Angeles, Calif., R. J. 
Birch; 300 Montgomery St., San Fran- 
cisco, Calif., R. J. Birch & Co. Report 
radio news of interest to agency execu- 
tives and advertisers. 

• 

Tune In 

MONTHLY. 30 Rockefeller Plaza, New 
York 20, N. Y. Phone, Circle 5-8425. 
Published by D. S. Publishing Co. Pub- 
lisher and Editor, Richard Davis; Secre- 
tary, V. C. Albus; Managing Editor, Law- 
rence Falkenburg; Executive Editor, 
Teresa Buxton; Associate Editors, Elba 
Lohman, Francigene Sheridan; Research 
Editor, Alton Brimmer. Publishes news 
and pictures of radio programs and per- 
sonalities; schedules of important radio 
shows; interesting sidelights of radio in- 
cluding radio facts, humor and an overall 
picture of radio in general. 
• 

Variety 

WEEKLY. 154 West 46th St., New 
York 19, N. Y. Phone, BRyant 9-8153. 
Publisher- Sid Silverman; Editor, Abel 
Green; Business Manager, Harold Erichs; 
Advertising Manager, Louis Rydell; 
Production Manager, Murray Rann. 
BRANCH OFFICES: 54 W. Randolph 
St., Chicago, 111., Hal Halperin; 1708-10 
No. Vine St., Hollywood- Calif., Arthur 
Ungar. 

• 

Western Advertising 

SEMI-MONTHLY. 564 Market St., San 
Francisco, Calif. Phone, GArfield 8966. 
Editor and Publisher, Ramsey Oppen- 
heim. Assistant Publisher, R. S. Oppen- 
heim. New developments in radio gener- 
ally and reporting news of western ac- 
counts and stations from a commercial 
angle. 



219 



OUR 6F YEAR 



METRONOME announces with great pride 
its entrance into its 61st year of publication. 
During those 61 years, METRONOME has 
won the respect and confidence of the entire 
popular music industry by its consistently honest 
and accurate coverage of the field to which it 
has dedicated itself. 

METRONOME today still stands alone as 
the most respected magazine in the popular 
music field and its honest and constructive band, 
record, radio and stage show reviews, as well as 
its accurate news reports and entertaining fea- 
tures are accepted and respected as Gospel by 
those in the field it serves. 



♦ 



METRONOME 

119 WEST 57th STREET, NEW YORK 19, N. Y. SUBSCRIPTION— $2.50 PER YEAR IN U. S. A. 

220 



RADIO EDITORS and WRITERS 
of NEWSPAPERS IN THE 
UNITED STATES and CANADA 

(As of January 1, 1944) 



The following list of radio editors writing for newspapers and maga- 
zines in the United States and Canada was compiled from question- 
naires submitted in the Seventh Annual Kadio Daily Poll and 
through the cooperation of radio stations in both countries. 



AI.ABAMA 

Amusement Weekly: Virgil E. Pierson 
Anniston Star: Dr. Frank McLean 
Birmingham News & Age-Herald: Tur- 
ner Jordan 
Birmingham Post: Effie Chalmers, T. D. 

McCluskey 
Chambers County News (Lanett) : Vernie 

Teel 
Mobile Press-Register: George M. Cox, Jr. 
Montgomery Journal: Sarah Crist 
Montgomery Advertiser: Bill Mahoney 
Roanoke Leader: J. B. Stevenson 
Southern Radio News (Birmingham): 
Virgil Pearson 
• 

AKIZOI^A 

Arizona Farmer (Phoenix) : Ernie Doug- 
las 
Arizona Record (Globe): Ralph Herron 
Arizona Republic (Phoenix): Frank Ross 
Arizona Silver Belt (Miami) : W. W. 

Kooken, Jack Slack 
Clifton Copper Era: W. V. Olin 
Graham County Guardian (Safford): 

Harry Payne 
Arizona Weekly (Phoenix): Cleo Smith 
Phoenix Gazette: C. G. Nuckolls 
Phoenix Republic: Frank Ross 
Somerton Star (Yuma): Joe Gorman 
Tucson Star: Al Wilke, W. R. Matthews 
Yuma Daily Sun: Karl E. Allen 
• 

AKK^AISSAS 

Arkansas Democrat: Bess King 
Arkansas Gazette (Little Rock): Mary 

Mehaflfey 
Fort Smith Tribune: Harry Robinson, 

E. R. Guthridge 
Greenwood Democrat: Earl Dodd 
N, W. Arkansas Times (Fayettville): 

L. S. Reed 
Siloam Springs Herald & Democrat: 

A. W. Perrine 



Texarkana Gazette-News: Al Weeks 

CAUFORDilA 

Anaheim Bulletin: Lotus Loudon 
Aviation News (Los Angeles): Doug 

Crane 
Bakersfield Calif ornian: Ralph Kreiser 
Berkeley Daily Gazette: Howard Sipe, 

Sylvia Wall 
Calexico Chronicle: Al Haworth 
Chico Express: Chet Dahl 
Chico Record: Chas. Richards 
El Centro Post-Press: S. Fitzhugh 
Fan Fare Magazine (San Francisco): 

Helane Peters 
Fresno Bee: Art Welter 
Fresno Guide: Ray Garman 
Fullerton News Tribune: Ed Elfstrom 
Hanford Sentinel: W. I. Christie 
Hollywood Citizen: Zuma Palmer 
Hollywood Shopping News: John Kemp, 

Jerry Kelly 
Holtville Tribune: B. Odets 
Humboldt Standard (Eureka): Don 

O'Kane 
Imperial Valley Democrat (Brawley): 

T. Greer 
Long Beach Independent: John Dennis 
Los Angeles Examiner, Times, News, 

Herald: Jack Holmes 
Twentieth Century News Syndicate (Los 

Angeles): Barney Glazer 
Marysville Appeal-Democrat: Earl 

Brownlee 
Mercury Herald: Dan Beebe 
Mission Merchants News (San Fran- 
cisco): Alfred Jones 
Oakland Post-Enquirer: Janet Stencer 
Oakland Shopping News: Tom Tyrell 
Oakland Tribune: Louise Phillips 
Orange Daily News: William Hart 
Pasadena Independent: Bill Bird 
Pasadena Star & News, Post: Ruth Pry or, 

Reginald Warren 



221 



radio's aggressive, 

progressive, 

accurate and 

unbiased 

trade newspaper 

BillfiSard 



222 



Riverside Press-Enterprise: H. A. Powell 

Sacramento Bee: Howard Bailey 

San Diego Tribune Sun, Union: Fred 

Gongora 
San Luis Obispo Telegram: J. Paulson 
San Luis Obispo Independent: L. Tiernan 
San Francisco Call - Bulletin: Frances 

Grubb 
San Francisco Chronicle: E. J. Birnbaum, 

Virginia Madison 
San Francisco Examiner: Edward Mur- 
phy 
San Francisco News: Louise Welch 
San Francisco Shopping News: Tom 

Foster, Tom Tyrell 
Santa Barbara News Press: Marv Baciy, 

Stella Hollowell 
Santa Rosa Republican, Press Democrat: 

Mike Pardi 
Seal Beach Post: Phyllis Arrington 
Stockton Record: Earl Edmiston 
Universal Radio Features Syndicate (La- 

guna Beach) : Tom Danson 
Vallejo Times Herald, Evening Chronicle: 

Marion Devlin 
Watsonville Register Pajaronion: Frank 

Orr, Fred H. Jenkins 
Westmoreland Mail: Mr. Powell 
• 

COLORADO 

Colorado Springs Gazette & Telegraph: 

G. B. Sampson 
Denver Monitor: Carter Kaanta, Stephen 

Russell, Mrs. Saata 
Denver Post: Betty Craig, Jim Carberry 
Ft. Collins Express Courier: Edith M. 

Bjornstad 
Pueblo Chieftain, Star Journal: Frank 

Hoag 
Rocky Mountain News (Denver): Doris 

Slocum, Nancy Fellers, Rosemary 

Weber 

• 

COiViVJECTICl/T 

Bridgeport Post & Telegram: Rocky 

Clark 
Bridgeport Sunday Herald: Leo Miller 
Bristol Press: Clarkson S. Barnes 
Danbury News-Times: Frank P. Rollins 
Greenwich Time: Ted Yudain 
Hartford Courant: Roberta Sullivan 
Hartford Times: Harold Waldo 
Manchester Herald: Thomas S. Ferguson 
Meriden Journal: Walter Allen 
Meriden Record: Thomas H. Warnock 
Middletown Press: Fred N. Smith 
Naugatuck News: E. J. Ahern 
New Britain Herald: Charles Sikora 
New Haven Journal-Courier: Arthur J. 

Sloane 
New Haven Register: Roger A. Connolly 
New London Day: George E. Clapp 
Norwalk Hour: Sidney A. Bedient 
Post Publishing Co. (Bridgeport): R. 

Clark 
South Norwalk Sentinel: Cecil Bridge 



Stamford Advocate: Martin T. Kane, 

Leonard S. Massell 
Stamford Shopper: Harry Rosenbaum 
Stonington Mirror: Mr. Anderson 
The Sub (Groton): Roy Perry 
Torrington Register: J. H. Thompson 
Waterbury American: E. Christy Erk 
Waterbury Democrat: W. J. Farrington, 

Cornelius Maloney 
Waterbury Republican: E. Christy Enk, 

R. J. Fanning 
Willimantic Chronicle: R. W. Downer 
Winsted Citizen: T. A. Haggerty 
• 

WASJIf iVGTOiV, D. C. 

Washington Daily News : Frances Kemble 
Washington Post: Marjorie Kelly 
Washington Star: John Stepp 
Washington Times-Herald: Dwight Mar- 
tin, George Titus 
• 

FLORIDA 

Bradenton Herald: Ed Bentley 
Gainesville Daily Sun: Charles L. Bozorth 
Lakeland Ledger: J. D. Simms 
Miami Daily News: Roy Sullivan 
Miami Herald: Marion Atchison, Betty 

Bellig 
Ocala Star-Banner: Bert Dosh 
Orlando Evening Reporter Star: Robert 

Haskell, Rosalind Boggs 
Orlando Morning Sentinel: Rosalind 

Boggs 
Orlando Times: Wm. Glenn 
Panama City News-Herald: Ton! Veverka 
Pensacola News & Journal: Carolyn 

Howard, Frank Pericola 
St. Augustine Herald: Harvey Lopez 
St. Petersburg Independent: Bill Dunlap 
St. Petersburg Times: Sylvia Norman, Al 

Lino 
Sanford Herald: Nina Dean 
Sarasota Herald Tribune: EdCartledge 
Sun-Tropics: Harry Sullivan 
Tampa Daily Times: Mrs. J. Howell 
• 

GEORGIA 

Albany Herald: John Herring, Jane Ken- 
ney 

Albany Journal: Ben Wills, Ernest Rogers 
Atlanta Constitution: Paul Jones 
Atlanta Journal: Ernie Rogers 
Augusta Chronicle: George Kiser 
Augusta Herald: Sam Moss 
Blackshear Times: Kirk Sutlive 
Cordel Dispatch: Peyton Bishop 
Dalton Citizen: Jennings Whitemer 
Gainsville Eagle: Carolyn Ramsey 
Gainesville News: Virginia Brown 
La Grange News: Hal David 
Macon Telegraph, News: Mrs. McDonald 
Savannah Evening Press: John Sutlive 
Savannah Morning News: Percy Miller 
Toccoa Record: Robert Graves 
Waycross Journal-Herald: Jack Wil- 
liams, Jr. 



223 



WoJj ^utLrilu on W> 



U61C 



Since 1880 




ILLUSTRATED 
REVIEW OF THE 
WORLD'S MUSIC 



For 64 history-making years, the 
Musical Courier has reflected in text 
and picture the color, art, and glory 
of the world's opera houses and con- 
cert halls. 

Today the Musical Courier, ever apace 
with the times, extends its editorial 
coverage to the broadcasting studios, 
in recognition of the cultural contribu- 
tion of radio music. 

As always, the Musical Courier re- 
mains a lively, vital exponent in all 
fields of music; opera, concert, sym- 
phony, ballet, recordings, radio, motion 
pictures. 

Published on the 5th and 20th of the month; 20c a 
copy; $3.00 a year (20 issues). Canada $4.00, Foreign 
$4.50. Subscription includes all special issues. 

1 19 West 57th Street New York 19, N. Y. 



224 



RADIO EDITORS AND WRITERS 



IDAHO 

Idaho Daily Statesman, Idaho Evening 

Statesman (Boise) : Jas Brown 
Coeur d'Alene Press : Louise N. Shadduck 
Kellogg Daily Reminder: F. Blackwell 
Lewiston Morning Tribune: Claude Bas- 

kett 
Lewiston Shopping News: Howard Wal- 
lace 
Moscow News-Review Publishing Co.: 

Louis A. Boas 
Mullen News: Hall Saupe 
Wallace Miner: Tom McCabe 
Wallace Press Times: Wes Leib 



ILLmOIS 

Alton Evening Telegraph: P. B. Dousley, 

A. R. Schmidt 
Belleville Daily Advocate: Harry Le 

Mertha 
Belleville News Democrat: Joe Adam 
Champaign News-Gazette: Harold 

Holmes 
Chicago Dailv News: Bob Himley 
Chicago Herald- American : Harry Munzel 
Chicago Sun: Betty Burns 
Chicago Times: Don Foster, Bill Irwin 
Chicago Tribune: Larry Wolters 
Davenport Daily Times : Roberta Reed 
Davenport Democrat: Ina Wickham 
Decatur Daily Review and Herald: Jean 

Parker 
East St. Louis Journal: Mrs. McMurchy 
Freeport Journal-Standard: Grace Leone 

Barnett 
Harrisburg Daily Register: Alta Given 
Illinois State Journal: Harry Moody 
Illinois State Register: Robert Stubbs 
Jacksonville Courier- Journal: Erland 

Erickson 
Marion Daily Republican: Homer Butler 
Molins Dispatch: Gleanna Roberts, Sophie 

Condos 
Peoria Journal Transcript: R. M. Shep- 

hardson 
Peoria Star: Bill Oakley 
Rockford Labor News: Casper Brady 
Rockford Register-Republic, Morning 

Star: Wm. R. Traum 
Rock Island Argus: Frank F. Telleen 
Urbana Courier: Robert Sink 
Urbana Illini: K. E. Herron 
• 

INDIAl^A 

Anderson Herald: Wm. Lover 
Anderson Bulletin: Bryan Luiso 
Bryan Democrat: Case Culles 
Elkhart Truth: Dan Albrecht 
Ft. Wayne Journal Gazette: Mrs. Marion 

L. Fitzgerald 
Ft. Wayne News-Sentinel: Cliff Ward 
Goshen News-Democrat: Herb Swartz 



Hammond Times: Paul Damai 
Indianapolis New^s: Herbert Kenney, Jr. 
Indianapolis Star: Cleo Kern 
Indianapolis Times: Dan Gordon 
Lafayette Leader: Viola Craig 
Muncie Star: Jack Faris 
Saturday Spectator (Terre Haute): N. C. 

Williams 
Vincennes Sun-Commercial: Ross Garri- 

gus 

• 

IOWA 

Ames Tribune Times: William Rupe 
Burlington Hawkeye Gazette: Edna Gib- 
son, Janet Distelhorst 
Cedar Rapids Gazette: Nadine Subotnik 
Council Bluffs Non-Pareil: Judy Hatter- 
man 
Daily lowan (Iowa City): Loren Dicker- 
son 
Davenport Daily Times: M. W. Reed 
Davenport Democrat: Ina B. Wickam 
Decorah Journal: Karlton Rosholt 
Decorah Public Opinion: Dale Ahern 
Des Moines Register & Tribune: Mary 

Little 
Dubuque Telegraph-Herald: Harry Slich- 

ter, M. Whelan 
Iowa Daily Student (Ames): Mary Logan 
Moline Dispatch: Sophia Kondos 
Newton Daily News: E. J. Van Nostrand 
Oelwein Daily Register: Lew Warren 
Ottumwa Courier: Jeanette B. Stein 
Rock Is. Argus: M. E. Emery 
Shenandoah Evening Sentinel: R. K. Tin- 

dall 
Sioux City Journal: Willis Forbes 
Waterloo Courier: Joyce Mascik 
• 

KAIVSAS 

Dodge City Globe : A. R. Buckingham 

Kansas City Kansan: Bill Griffith 
Topeka Daily Capital: Charles Hill 
Topeka State Journal: Frances Shirley 
Wichita Beacon: Sid Coleman 
Wichita Eagle: M. Kieffer 
• 

KENTUCKY 

Courier Journal: Joe Creason 
Henderson Journal: Arthur Kasey 
Louisville Times: James Sheehy 
Owensboro Inquirer: Ida Cockriel 
Owensboro Messenger: Clyde Watson 
Paducah Sun Democrat: Joe Lagore 
Tribune: James Montgomery 
• 

LOUISIANA 

Alexandria Daily Town Talk: Hunter 

Jarreau 
New Orleans Item: Clarence Daigle 
Shreveport Journal: Doug Attaway, Jr. 
Shreveport Times: C. W. Doebler 



225 




The recognized authority in the 
music field 



Published on the 1st & 15th every month 



$4.00 A YEAR 

DOWN BEAT PUBLISHING CO 

203 N. Wabash Avenue 
Chicago 1, III. 

Write for advertising rates 



226 



Times-Picayune-States (New Orleans) : 

Marcia Mateu 
Variety (New Orleans): Ted Liuzza 

• 

MAINE 

Le Messager (Lewiston): Miss Landry, 

Val Couture 
Lewiston Sun- Journal: Miss Sprague 



MARYLAIMD 

Baltimore Evening Sun: Geraldine Meh- 

ner 
Baltimore Morning Sun: Edward T. Mit- 
chell 
Baltimore News-Post, Sunday American: 

J. Hammond Brown 
Baltimore Sunday Sun: Flora Murray, 

Alexander Rose 
Baltimore- Where To Go: Frances McCut- 

cheon 
Hagerstown Independent: Mr. Douglas 
Salisbury Advertiser: S. King White 
Salisbury Times: Oscar L. Morris 
Silver Spring Post: Charles Kopeland 



MASSACHUSETTS 

Attleboro Sun: C. B. Hovey, Mary E. 

Cain 
Barnstable Patriot (Hyannis) : P. F. 

Williams 
Berkshire Evening Eagle (Pittsfield): 

K. R. Fall 
Boston American: Joseph Anderson 
Boston Globe: Elizabeth L. Sullivan 
Boston Herald, Traveler: Alice Quinlan 
Boston Post: Howard Fitzpatrick 
Boston Record: Edward Holland, Joseph 

Anderson 
Christian Science Monitor (Boston): Al- 
bert D. Hughes 
Daily Hampshire Gazette (Northamp- 
ton): A. J. Fredericks 
Fitchburg Sentinel: Sumner Keane 
Harwich Independent: Harry Albro 
Haverhill Gazette: John T. Russ 
Herald-News (Fall River): A. A. Mar- 

teau, Ed Delaney 
Holyoke Transcript-Telegram: Wm. 

Dwight 
Lawrence Bee: John McAuliife 
Lawrence Daily Eagle, Evening Tribune: 

Fred Sullivan 
Lowell Sun: Elizabeth Sullivan 
New Bedford Standard-Times: William 

Clough 
North Attleboro Chronicle: Charles Mar- 
tin 
Springfield Republican & News: Elaine 

Penn, Louise Mace 
Springfield Union: Henry P. Lewis, Mrs. 

Violet Tiffany 
Worcester Telegram, Evening Gazette, 
Sunday Telegram: Frederick L. 
Rushton, Paul Larkin 



MICRIGA]%I 

Bay City Times: Margaret Carroll 

Daily Tribune: Lynn Miller 

Detroit Free Press: Stephanie Putt 

Detroit News: Herschel Hart 

Detroit Nitelife: J. R. Biggs 

Detroit Times : Jack Koehler, Jack Lewin 

Evening News (Sault Ste. Marie): John 

Zabelka 
Grand Rapids Herald: Jeanne Fraze 
Grand Rapids Press: Evelyn Husen 
Ironwood Times: H. O. Sonneyson 
Michigan State News (East Lansing) : 

Sheldon Moyer 
Muskegon Chronicle: Paul Elliott 
Pontiac Daily Press: Maxine Mason 
Royal Oak Daily Tribune: L. Miller 
Saginaw News: Frank Schmidt 
State Journal (Lansing) : Joe Parks 
Traverse City Record Eagle: Jay Smith 
• 

MINNESOTA 

Duluth Herald & News Tribune: Nathan 

Cohen, Ray Sicard 
Hibbing Tribune: George M. Fisher 
Mankato Free Press: Andy Bowe 
Minneapolis Star Journal Tribune: Flor- 
ence Murphy, Sam Kaufman, C. 

Adams 
Minneapolis Times: Norma Atwood, Carl 

Carlson 
Northfield Independent: A. A. Rowberg 
Northfield News: Nellie Phillips 
Radio Shopper (Moorhead) : Mr. Eastman 
Range Facts (Virginia): Jack Bone 
Rochester Post Bulletin: G. S. Witterstine 
St. Cloud Daily Times: Harold Schoel- 

kopf 
St. Paul Dispatch-Pioneer Press: Paul 

Light, Oakes Miller, E. Kogel 
St. Paul Sunday Pioneer Press: Richard 

Gilfillan 
Superior Evening Telegram: Seegar 

Swanson 
Winona Republican Herald: W. Morgan 
• 

MISSISSIPPI 

Birmingham News: Turner Jordon 

Bolivar Commercial (Cleveland): Clifton 
Langford 

Columbus Commercial Dispatch: Roger 
Bryant 

Delta Democrat Times (Greenville): Ed- 
win Vincent 

Jackson Advertiser: Elsie Holmes 
• 

MISSOURI 

Columbia Missourian: E. A. Sodestrom 
Hannibal Courier Post: Stanley Raymond 
Joplin Globe: Philip Coldren 
Joplin News Herald: Don Walker 
Kansas City Call: Rube Benson 
Kansas City Star: Bob Hayland, Dean 

Fitzer 
St. Joseph Journal: C. E. Lemon 
St. Joseph News Press: A. V. Burrowes 



227 



RADIO EDITORS AND WRITERS 



• • • 



St. Louis Globe Democrat: Harry Le 
Mertha 

St. Louis Post Dispatch: Audrey Driscoll, 
Jim Spencer 

St. Louis Star Times: Vera Carle, Miss 
Mealer 

Springfield Leader & Press: James Bil- 
lings • 

MOiVTAiVA 

Bozeman Courier: John Lyman 
Missoula County Times: C. J. Doherty 
Western News (Hamilton) : Niles Rom- 
ney, Jr. 

• 

NEBRASKA 

Combined Sunday Journal & Star (Lin- 
coln): Winn Nelson 
Dundee News (Omaha): Miles Greenleaf 
Freemont Guide & Tribune: Ralph Par- 
tridge 
Kearney Daily Hub: Dwight King 
Lincoln Journal Star: Winn Nelson 
Norfolk Daily News: Art Thomas, Joann 

Emerson 
North Omaha Booster: R. B. Hasselquist 
Omaha World Herald: Jake Rachman 
Omaha Jewish Press: Harry Bendelson 
South Omaha Sun: Miles Greenleaf 
• 

INEVADA 

Las Vegas Age: C. P. Squires 
Las Vegas Tribune: M. Wilkenson 

• 

NEW HAMPSHIRE 

Laconia Evening Citizen: Ebba Jansen 
Manchester Union-Leader: Robert M. 
Blood 

NEW JERSEY 

Asbury Park Press: H. Canning 
Atlantic City Press-Union: Claire Mc- 

Ginnis 
Camden Courier: Florence Sikorski 
Fort Monmouth Message (Signal Corps): 

Sgt. Tom de Huff 
Long Branch Daily Record: Houston 

Brown, Marion Tophan 
Newark Evening News: T. Brown, Joe 

Storch 
Newark Sunday Call: Neal Cocchia 
• 

NEW MEXICO 

Albuquerque Journal: Wini Reiter, H. P. 

Pickrell 
Albuquerque Tribune: Mary Starrett 
Duke City News (Albuquerque): W. T. 

Harris 
Eddy County News (Carlsbad): Marcus 

Griffin 
Las Vegas Daily Optic: Walter Vivian 
Radio Waves (Santa Fe) : J. F. Pichler 



NEW YORK 

Associated Press (New York): Charles 

Butterfield 
Batavia News: J. E. Brown 
Billboard (New York): Lou Frankel 
Binghamton Press: Fred Stein 
Binghamton Sun: Jennie Mallette 
Brooklyn Eagle (New York): William 

Juengst 
Bronx Home News (New York) : James 

Niklad 
Buffalo Courier Express: Don Tranter 
Buffalo Evening News: Helen King 
Endicott Daily Bulletin: J. S. Remaly 
Groten Journal: L. H. Jacobs 
Jamestown Post- Journal: William Price 
Kingston County News: I. V. D. Warren 
Kingston Freeman: R. O. Gruver 
Kingston Leader: N. G. Markson 
Look (New York): Isabella T. Miller 
Malverne Herald: Sally Lambert 
Middletown Star Eagle: Leigh Hawley 
Middletown Times-Herald: Ray Dulye 
Musical Courier (New York): Leonard 

Liebling 
Newburgh News: Doug Clark 
Newsweek Magazine (New York): Niles 

W. von Wettberg 
New York Daily Mirror: Nick Kenny 
New York Daily News: Ben Gross 
New York Herald Tribune: Zaza O'Hara 
New York Journal- American: Don Short 
New York Post: Al Curick 
New York Sun: Madeline Moshier 
New York Times: John Hutchens, Jack 

Gould, Tom Kennedy 
New York World Telegram: Harriet Van 

Home 
Niagara Falls Gazette: Bill Boles 
Clean Times Herald: John Morton 
People's Voice (New York): Joe Bostic 
Plattsburgh Press-Republican: William 

Lynch 
PM (New York): Judy Dupuy 
Ithaca Post Standard: Gert Grover 
Ithaca Journal News: Wm. Waters 
Radio-Craft (New York): Karl E. Schu- 

bel 
Rochester Daily Record: E. Willis Stra- 

ton, Jr. 
Rochester Times Union, Democrat & 

Chronicle: Don Yerger, Clinton Man- 
ning, W. Yerger 
Rosendale News: R. C. O'Brien 
Saugerties Post: J. W. Frankel 
Schenectady Gazette: John Hume 
Schenectady Union Star: Al Dorn 
Syracuse Herald: Robert Arnold 
Syracuse Post- Standard: Irene Stickler, 

Jack Baker 
Syracuse Press: Wallace M. Hughes 
Syracuse Shopping News: Don Rich 
Utica Observer-Dispatch: Raymond Pryde 



228 



Variety: Geo. Rosen 

Watertown Daily Times: Dominic Pepp 
Waverly Sun News: Hart Seeley 
West County Publishers (Syracuse): 
Mrs. All 

NORTH CAROLINA 

Beaufort County Record (Washington): 

J. C. Johnston 
Burlington Times-News: Harold White 
Charlotte News: Maria Moss 
Charlotte Observer: Frances Searles 
Durham Morning Herald: Fred Haney 
Durham Sun: Wyatt Dixon 
Gastonia Daily (Gazette: J. W. Atkins 
Goldsboro Record: Jos. E. Brown 
Greensboro News-Record: J. F. Reynolds 
Greenville Daily Reflector: Dave Whic- 

hard 
Greenville News Leader: Dave Mosier 
Hickory Daily Record: Mrs. Mary Willis 
New Bern Times: H, I. Grumpier 
News & Views (Jacksonville): Billy Ar- 
thur 
Raleigh News & Observer: A. J. McKev- 

lin 
Raleigh Times: I. M. Cheek 
Twin City Daily Times (Morehead): 

H. B. Utley 
Washington Daily News : C. F. Thompson 
Wilmington Post, HoUyridge Barrage: 

R. G. Carroll 
Wilmington Star, News: R. M. Dixon 
Wilson Daily Times: John G. Thomas 
Winston-Salem Journal: Mary Garber 
• 

NORTH DAKOTA 

Bismarck Capital: Gaylord Conrad 
Bismarck Tribune: Wm. Moeller 
Fargo Forum: Sid Hooper 
Jamestown Daily Reminder: Fred Orr 
Jamestown Sun: Arnold Chamberlain, 

Mrs. Cooke 
Moorhead Radio Shopper: E. Eastman 
North Dakota Union Farmer (James- 
town): Harold Knight 
Stutsman Co. Record (Jamestown) : Eva 

Plunkett 
Valley City Times Record: Phil Mark 
• 

OHIO 

Akron Beacon Journal: Dorothy Doran 
Ashtabula Star Beacon: Harold Jerabek 
Bucyrus Telegraph Forum: Rowland 

Peters 
Canton Repository: Jack Maxwell 
Cincinnati Enquirer: Bob Bentley 
Cincinnati Post: Frank Koester, Frank 

Aston 
Cincinnati Times-Star: France Raine 
Cleveland Plain Dealer: Robert Stephan 
Cleveland Press: Norman Siegal 
Cleveland News: Elmore Bacon 
Columbus Citizen: Dorothy Thone, H. J. 

Kissel 
Columbus Dispatch: Richard A. Mohr 



Columbus Star: Joe Mills 
Conneaut News Herald: Jim Mohan 
Dayton Herald, Journal: Hargie Hey duck 
Delaware Gazette: W. D. Thomson 
Findlay Republican Courier: Margaret 

Dennison 
Kenton Daily Democrat: C. D. Flanagan 
Lima News: Bob Barton 
Marion Star: Annette Boyd 
Martins Ferry Times: George Betts 
Marysville Tribune: J. M. Huber 
Ohio State Journal (Columbus): Harrold 

Eckert 
Ohio State Lantern (Columbus): Peggy 

Miller 
Painesville Telegraph: Dave Bollinger 
Portsmouth Times: Betty Russell 
Prospect Monitor: Fred Keller Dix 
Springfield News: Glen Koons 
Springfield Sun: Betty Allen 
Steubenville Herald Star: Ed Worstel 
The Canton Repository: Mrs. Edwin 

Schoenleb 
Toledo Blade: Eleanor Moran 
Toledo Times: Marie Hartough 
Upper Sandusky Daily Chief Union: 

L. M. Newcomer 
Youngstown Vindicator: Virginia T. Kach 
Zanesville News: Les Smith 
Zanesville Times-Recorder: Joe Rathbun 
• 

OKLAHOMA 

Ada Bulletin: Clifford Smith 

Ada News: Roy McKeown 

Carter News: J. B. Miller 

Daily Ardmorite ( Ardmore) : Sam Block- 
burn 

Elk City Journal: J. B. Miller 

Ellis County Capital ( Arnett) : Red 
Seward 

Enid Daily Eagle: A. J. Strauss 

Enid Morning News: J. Allen Thomas 

Lawton Morning Press: Homer Hedges 

Muskogee Daily Phoenix, Times-Demo- 
crat: Paul A. Bruner 

Oklahoma City Advertiser: O. L. Grain 

Tulsa Daily World: John Booker, Lee 
Earhart, Edward Burke 

Tulsa Tribune: Lee Earhart, Harmon 
Phillips 

Washita Valley Enterprise (Corn): J. E. 
Heinrich 

• 

OREGON 

Albany Democrat Herald: Walter Coover 

Astoria Budget: Bob Lucas 

Coos Bay Times (Marshfield): Harrison 

C. J. Shorbe 
East Oregonian (Pendleton) : Edna Storey 
Eastern Oregon Review (La Grande): 

C. V. Shorbe 
Eugene Register Guard: Horace Burnett 
Lebanon Express: Robert Hayden 
Oregonian (Portland): Bill Moyes 
Oregon Journal (Portland): Larry Gil- 

bertson, Jean Yount, Herbert Adler 



229 



RADIO EDITORS AND WRITERS 



Oregon Statesman (Salem): Maxine 

Buren 
Roseburg News-Review: Charles Stanton 



PENNSYLVANIA 

Bradford Era: Ray Sill 
Brownsville Telegraph: Walt. Catterall 
Connellsville Courier: James DriscoU 
Dubois Courier-Express Daily: Les Ryder 
Erie Daily Times: Charles Wells 
Erie Dispatch Herald: A. J. White 
Erie Lake Shore Visitor: Father Franklin 
Homestead Messenger: Ida Ahlberg 
Johnstown Democrat: Pat Malloy 
Johnstown Tribune: Ben Coll 
Lewiston Sentinel: C. V. Rowland 
Philadelphia Bulletin: Elmer Cull 
Philadelphia Daily News: Jerry Gaghan 
Philadelphia Inquirer: Frank Rosen, D. 

V. Redding 
Philadelphia Record: George Lilley, Jeff 

Keen, Harriet Packer 
Pittsburgh Post Gazette: Hal Cohen, Flo 

Merchant 
Pittsburgh Press: Sy Steinhauser 
Pittsburgh Sun-Telegraph: Jane Shaugh- 

nessy 
Scrantonian (Scranton): Alex Thompson 
Scranton Times: Thomas Murphy, A. J. 

O'Malley 
Scranton Tribune : B. B. Powell 
Sharon Herald: Rosalie Williams, Ken- 
neth Mills 
Sunbury Daily Item: Homer Smith 
Uniontown Standard: George Gray 
Uniontown Herald: Joe Dixon 
Wilkes-Barre Sunday Independent: J. 

Heffernan, Paul J. Walter 
Wilkes-Barre Times Leader: Hal Smith 



RHODE ISLAND 

Attleboro Sun: Ethel McDonald 
Newport Daily News: H. S. Van Brocklyn 
Pawtucket Times: Sylvester Sprague 
Providence Journal & Bulletin: Ben Kap- 
lan 
Woonsocket Call: Fred Roland 



SOLTD CAROLINA 

Anderson Independent: G. Paul Browne 
Charleston Evening Post: Manning J. 

Rubin 
Charleston News & Courier: Fred Min- 

shall 
Columbia Record: Brim Rykard 
Greenville News, Piedmont: Bill Gaines, 

E. N. Smith, Bob Waldrep 
The Observer (Greenville): D. W. Hiott 
The State (Columbia): Murray D. Ben- 

noit 



SOUTH DAKOTA 

Belle Fourche Post: Lawrence Weyler 
Rapid City Daily Journal: Clyde Donald- 
son, Bedford Dibble 
Sioux Falls Daily Argus Leader,: Ted 

Ramsay, Wilmer Simmons 
Vermillion Plain Talk: Russ Bauer 
Yankton Press & Dakotan: Fred Monfore 
• 

TENNESSEE 
Bristol Herald Courier: Mar jorie Freels 
Chattanooga News Free Press: Ralph 

Sanders 
Chattanooga Times: Sarah Radin 
Jackson Sun: R. P. Mahon, Jr. 
Johnson City Press-Chronicle: Carl 

Jones, Jr. 
Johnson City Times: James Quillen 
Kingsport Times: Eilene Crawford 
Knoxville Journal: Juanita Glenn 
Knoxville News-Sentinel: Bill Clebsch 
Leaf Chronicle (Clarkesville): Stanley 

Gower 
Memphis Commercial Appeal: Lillard Mc- 

Gee 
Memphis Press-Scimitar: Lee Johnson 
Nashville Banner: Milton Randolph 
Nashville Tennessean: Herb Bailey 
• 

TEXAS 

Abilene Reporter News: Prexy Ander- 
son, W. H. Bedicheck 
Amarillo News and Globe: Wes Izzard 
Amarillo Times: S. B. Whittenburg 
Austin American: Bill Weege, Ruth 

Lewis 
Austin Statesman: Gordon Fulcher 
Austin Tribune: Ray Brown, Stanley 

Gunn 
College City Battalion: Sy Boone 
Beaumont Enterprise: Don Streeter 
Beaumont Journal: Gladys Quilliam 
Big Spring Herald: Robert Whipkey 
Brownsville Herald: Jack Rutledge 
Daily Brownwood Bulletin: Curtiss Pet- 

rey 
Daily Texan (Austin) : Ellen Gibson 
Dallas News: John Rosenfield, P. Alex- 
ander 
Dallas Times Herald: Douglas Hawley 
El Paso Herald-Post: Ed Pooley 
El Paso Times: Ray Stover, Mrs. Clara 

Webster 
Fort Worth Press: Ann O'Fiel 
Fort Worth Star Telegram: Phil Ed- 
wards, Stan Gunn 
Galveston News, Tribune: Silas Ragsdale 
Houston Chronicle: Mildred Stockard 
Houston Post: Dorothy Meitzen 
Houston Press: Anthony Triolo 
Longview News: Ellie Hopkins 
Mc Allan Monitor: Cy Cassidy 



230 



Pampa News: Tex DeWeese 

Paris News: W. N. Furey 

Port Arthur News: Grace Foote 

San Antonio Evening News: A. W. Wal- 

liser 
San Antonio Express: C. E. Good, Mr. 

Grant 
San Antonio Light: Sam Woolford 
Santa Rosa Signal: Tom PhiHips 
South Texas Citizen (Laredo): E. G. 

Clingenpeel 
Sweetwater Press: Rita Weaver 
Temple Telegram: W. R. Humphrey 
Valley Morning Star (Harlingen): John 

L. Stone 
Victoria Advocate: S. Stahalia 
Wichita Falls Daily Times: W. L. Under- 
wood, Louis T. Hamlett 
Wichita Falls Record News: H. R. Ham- 
lette • 

UTAH 
Cedar City Record: Morgan RuUo 
Deseret News (Salt Lake City): Mark 

Peterson 
Ogden Standard Examiner: Dorothy Por- 
ter 
Salt Lake Sity Tribune, Telegram: Ace 
Campbell 

• 

VERMONT 

Burlington Daily News: Charles Weaver 
St. Albans Daily Messenger: Walter 
Murtagh 

VIRGINUA 

Lynchburg Daily Advance: Dave Wright 
Lynchburg News: Mrs. Johnson 
Martinsville Daily Bulletin: Kay Thomp- 
son 
Newport News Daily Press: Fred J. Naflf, 

Lewis T. Jester 
Newport News Times-Herald: William 

H. Harrison 
Norfolk Ledger Dispatch: Charles Hoof- 

nagle, Louise Britt 
Norfolk Pilot: W. Twyford 
Petersburg Progress-Index: Curtis Lyons 
Portsmouth Star: W. T. Brown 
Richmond News Leader: John Straiten 
Richmond Times Dispatch: C. Rowe 
Roanoke Leader: A. R. Powers 
Roanoke Times: C. N. Snead, W. A. At- 
kinson 
Roanoke World News: C. B. Thornton, 

A. G. Smith 
Suffolk News Herald: Lyrus Barrett, Ann 

Brunk 
Virginian Pilot (Norfolk): Warner Twi- 
ford, Daisy Nurney 
• 

WASHINGTON 

Aberdeen World: Prim Foelkner, Harold 
Weatherby 

Associated Country Newspapers (Spo- 
kane) : Mrs. Margaret Porter, H. L. 
Thorson 



Bremerton News Searchlight: Bonny 01- 

sen 
Clark County Sun (Vancouver): Marion 

Sexton 
Everett Daily Herald: Abe Glassberg 
Grays Harbor Post (Aberdeen) : Kearney 

Clark 
Grays Harbor Washingtonian (Hoquiam) : 

Doris West 
Metropolitan Record (Spokane): Leo Se- 

cord 
Olympian (Olympia): Marsh Hunt 
Olympian News: Fern Nye 
Pullman Herald: T. S. Goodyear, Paul 

Stoffel, Jr. 
Seattle Post-Intelligencer: Paul Tieche, 

Rosalie La Veau 
Seattle Star: Edwarda McCarty 
Seattle Times: Betty Cornelius, Richard 

Hayes 
Shelton Journal: Grant Angle 
Spokane Chronicle: Wafford Conrad 
Spokesman-Riview (Spokane): A. Libby, 

Byron Johnsrud 
Walla Walla Union -Bulletin: Sherman 

Mitchell 

• 

WEST VIRGINIA 

Brooke News (Brooke County): Richard 

Jennings 
Charleston Daily Mail: Sol Padlibsky 
Charleston Gazette: Edith Graham, Frank 

Knight 
Clarksburg News: H. G. Rhawn 
Dominion News (Morgantown) : Wm. 

Hart 
Fairmont Times: Martha Donehew 
Huntington Advertiser: C. B. Enslow, 

Jim Wallen 
Huntington Herald Dispatch: Gene 

Brown 
Morgantown Post: Brooks Cottle 
Moundsville Echo: Sam Shaw 
Weirton Times: C. J. Denny 
Welch Daily News: Fred Pendelton 
Wheeling Intelligencer: Bob Beans 
Wheeling News Register: Russell Raf- 
ferty 

WISCONSIN 

Capital Times : Art Lentz 
Commonwealth Reporter (Fond du Lac) : 

C. H. Keyser 
Deutsche Zeitung (Milw.): Mr. Schnabel 
Janesville Gazette: Ann Tenny, Ken 

Houseman 
Marshfield News-Herald: Ed Heller 
Milwaukee Journal: Richard Bellamy 
Milwaukee Sentinel: Buck Herzog, Roy 

Wiker 
Racine Journal-Times: Verne Hoffman 
Stevens Point Daily Journal: James W. 

Hull, Francis Strand 
Superior Evening Telegram: See gar 

Swanson 
Wausau Record-Herald: Mary Byers 
Wisconsin Rapids Tribune: Lorena Paap 



231 



» • • 



RADIO EDITORS AND WRITERS 



• • • 



Wisconsin State Journal (Madison): Wil- 
liam Doudna • 

WYOMING 

Sheridan Press: Ralph Meyers 
Wyoming Eagle (Cheyenne): Al Mc- 

Collough 
Wyoming State Tribune (Cheyenne): 
Lewis Bates • 

ALASKA 
Juneau Daily Empire: Bill Carter 
Fairbanks News Miner: Arthur Bremer 
Jessen's Weekly (Fairbanks): F. F. les- 
sen • 
TERRITORY OF HAWAII 
Filipino News (Lihue, Kauai): Abraham 

A. Albayalde 
Garden Island News (Lihue, Kauai): 

Clarice B. Taylor, Charles Fern 
Honolulu Star-Bulletin: Paul Findeison 
Honolulu Advertiser: Robert Trumbull 
Hilo Tribune-Herald: Kenneth Byerly 
Maui News: Charles Young 
• 

CANADA 

ALBERTA 

Calgary Herald: Denny Brown 

Edmonton Bulletin: Don Killips, Bert 
Nightingale 

Edmonton Journal: Don Mac Intyre, Gor- 
don McCallum 

Grande - Prairie Herald - Tribune : Art 
Jackson 

Lethbridge Herald: George Yackulic 

Western Farm Leader (Calgary): Mrs. 
N. Smith • 

RRITISH COLUMBIA 

Ashcroft Journal, Armstrong Advertiser, 
Kamloops Sentinel, Merritt Herald, 
Salmon Arm Observer: Ian Clark 

Nelson News: Hume Lethbridge 

Rossland Miner: E. Daily 

Trail Times: Jack Lunney 

Vancouver Daily Province: Miss Walls, 
Margaret Fosness 

Vancouver News-Herald: Miss Burton, 
Cromar Bruce 

Vancouver Sun: L. Price, Ozzie Odium 

Victoria Daily Colonist: Bob Willett 

IMEW BRVl^iSWICK 

Campbellton Graphic: Al Anslow 
Campbellton Tribune: Harold Crockett 
St. John Telegraph-Journal & Evening 
Times-Globe: Mrs. C. W. Fewings 

l^OYA SCOTIA 

Antigonish Casket: Charles MacGillivray 
Halifax Chronicle: Bert Robinson, C. F. 

Fraser 
Halifax Herald: Bert Wetmore, Robert 

Rankin 



New Glasgow News: Dan Sutherland 
Sydney Post-Record: R. D. Duchmein 

• 

ONTARIO 

Brockville Recorder & Times: B. Amond 
Hamilton Spectator: Mabel Bruce 
Hamilton Review: Archie MacMillan 
Kingston Belleville Intelligencer: W. D. 

Steer 
Kingston Whig Standard: Miss Brooks 
Le Droit (Ottawa): Mr. Berriault 
London Free Press: L. N. Bronson 
Ottawa Citizen: Mr. Hammerstrom 
Ottawa Journal: Mr. Taschereau 
Owen Sound Daily Sun Times: Muriel 

Ready 
Timmins Daily Press: Ed Copps, Harri- 
son Flint 
Toronto Daily Star: Miss E. Quin 
Toronto Evening Telegram: Charles Holt 
Toronto Globe & Mail: C. H. Jenkins 

PRINCE EDWARD ISLAND 

Charlottetown Patriot: N. Mathieson 
New Glasgow Evening News : James Tib- 
betts • 

QUEBEC 

La Patrie (Montreal): R. Carbonneau, D. 

Kavanaugh 
La Press (Montreal): J. Morisette, Jean 

Descheneau 
Le Canada (Montreal) : R. Benoit, Rosaire 

David 
Le Devoir (Montreal): Lucien Desbiens 
L'lllustration (Montreal): Jos. Bourdon 
Le Petit Journal (Montreal): G. Fran- 

coeur. Marcel Toupin 
Le Soleil: Germaine Bundock 
Montreal Gazette: Herbert Whittaker, 

T. Archer 
Montreal Herald: D. P. Davis 
Montreal Standard : O. Gannon 
Montreal Star: George Scott 
St. Maurice Valley Chronicle (Trois 

Rivieres: Bob Clark 
Val D'Or Star: R. DuflP 



SASKATCHEWAN 

Calgary Herald: Denny Brown 

Moose Jaw Times-Herald: Ron Brown- 
ridge 

Regina Leader Post: Gee Johnson, Miss 
M. Jones 

Saskatchewan Farmer (Regina): Gaston 
Johnson, D. Dibney 

Saskatoon Star Phoenix: Mr. Taylor, 
Eric Knowles 

Western Spotlight (Moose Jaw): Lewis 
Lewry 

Winnipeg Free Press: Edith McBride 

Winnipeg Tribune: R. Maley 



232 



* * * * * 




* * * * * i| 



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fl neiioi] ujiDE 

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233 



M 1944 H 





By FRANK BURKE 

Editor The Radio Daily 



RADIO'S most comprehensive analysis 
of the 1944 market, revealing the 
shifts in population, where it has increased 
or decreased and complete statistical data 
on a Metropolitan county and other county 
basis is incorporated in the following 
statistical tables. 

New figures as of March 1, 1943 are 
presented for civilian population, together 
with the actual increase or decrease in 
percentage from the 1940 Census. These 
figures are based upon the registrations 
for War Ration Book Two and in order to 
minimize the influence of disturbing fac- 
tors the registration figures have been 
adjusted to add to an independent esti- 
mate of the civilian population. This ad- 
justment has occassioned a slight reduc- 
tion in the registration figure for each 
county. 

Most significant is the fact that while 
the county's civilian population declined 
2.4 per cent from the last Census, the 237 
Metropolitan Counties showed an actual 
increase of 2.4 per cent while the remain- 
ing 2,800 odd counties lost 7.3 per cent. 
This is the population flow which has 
caused the boom cities and areas wherever 
industry is concentrated. 

— Radio Homes — 
In column three of the tables, Radio 
Daily presents a county by county esti- 
mate of Radio Homes developed from the 
factors of population shifts, the estimated 
increase in radio homes — 1940-1943, and a 
special report on the estimated number 
of families in the United States 1940-1960. 
Radio Daily wishes to acknowledge the 
helpfulness of Dr. Leon E. Truesdell, 
Chief, Population Division, Bureau of the 
Census for his assistance in looking over 
the method of projection used to develop 
these figures which bring the number of 
Radio Homes to a new all time high of 
31,289,920. 

The need for a new estimate of Radio 
Homes by counties is most obvious. The 
great population shifts which the Ration 
Book registrations reveal run as high as 
797.9 per cent in the case of one Nevada 
county; several other counties run over 
100 per cent. Conversly losses in popula- 
tion run 30-40 per cent through many 
counties. The big gains in population in 
Metropolitan Counties add substantially 
to the potential number of Radio Homes 
which lie right at the door step of the 
regional or big city distributor. 



— Retail Service — 

The Retail-Service columns have been 
retained in the 1944 Annual for the pur- 
pose of showing the number of retail 
outlets and actual sales volume from a 
Census year. Number of Farms, by coun- 
ties, has ben added, to give figures on the 
rural element of the population. 

One other noticeable feature of the 
population percentage is the fact that 
while non-metropolitan counties as a 
whole declined 7.3 per cent in civilian 
population, those counties which contain 
a city of some size show either a smaller 
rate of decrease or an actual increase in 
population. In other words those cities 
not in the Metropolitan District class of 
50,000 population or more, have attracted 
population on a scale only less in scale 
than the big areas. 

Regionally, only the West has gained 
in population 1940-1943. Losses were 
suffered by the Northeast, North Central 
and the South. States which have gained 
in population include, Connecticut, Mich- 
igan, Delaware, Maryland, Virginia, Flori- 
da, Arizona, Utah, Nevada, Washington, 
Oregon, California and the District of 
Columbia. The greatest percentage gain 
in state population was registered by 
Nevada with 25.7 per cent. The greatest 
percentage loss in North Dakota with 
a decline of 15.6 per cent. California 
shows the greatest actual increase in 
civilian population with a gain of 603,163 
while New York with a loss of 759,644 
suffered the greatest loss in population. 

— Conclusion — 

In previous annuals, Radio Daily has 
presented factors on Population-Urban 
and Rural and also county breakdowns 
of the most important clasisfications of 
Retail Trade, together with similar data 
for Metropolitan Districts. It must be 
remembered, however, that the new fig- 
ures presented this year deal with civilian 
population only, and do not include the 
millions now serving in the armed ser- 
vices. 

In presenting the new 1944 survey. 
Radio Daily credits Walter P. Burns and 
Associates, Inc., with doing an excellent 
and accurate job of research. A corps of 
statisticians under the direction of Wil- 
liam Noble, vice-president of the Burns 
organization, spent several weeks in 
Washington acquiring the information for 
the following Radio Daily tables: 



234 




^—POPULATION-^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Autauga 17,296 —17.5 1.370 

Baldwin 39,037 +20.8 4,850 

Barbour 28,311 —13.5 2.140 

Bibb 18,734 — 7.1 2,190 

Blount 26,961 — 8.6 2,940 

Bullock 17,911 — 9.6 960 

Butler 27,496 —15.3 2.110 

Calhoun 70.189 +12.9 10.850 

Chambers 39,613 — 6.0 4,810 

Cherokee 16,165 —18.9 2,300 

Chilton 23,235 — 16.9 2,660 

Choctaw 17,395 —13.9 980 

Clarke 24,217 —12.4 1,810 

Clay 13,818 — 18.3 1,360 

Cleburne 11,431 —16.1 980 

Coffee 30,018 — 6.2 2,830 

Colbert 35,909 + 5.3 5.250 

Conecuh 20,550 — 19.4 1.350 

Coosa 11,461 —14.9 1,010 

Covington 36,390 — 14.2 3.930 

Crenshaw 20,224 —14.4 1,490 

Cullman 42,466 — 10.3 5,820 

Dale 21,962 — 3.2 2,250 

Dallas 51,236 — 7.3 4,180 

DeKalb 39.275 — 8.8 5.010 

Elmore 30,884 — 10.6 3,160 

Escambia 28,031 — 8.6 2,500 

Etowah 77,541 + 6.8 13,730 

Fayette 17,804 — 17.8 2,050 

Franklin 25,127 — 8.8 2,720 

Geneva 24,908 — 14.6 2.250 

Greene 15,978 — 16.7 620 

Hale 22,202 — 13.0 1,110 

Henry 18,385 — 16.1 1.470 

Houston 42.085 — 7.8 5,300 

Jackson 36,195 — 13.4 4,050 

Jefferson See Listing- — End of State 

Lamar 16,040 — 18.6 1.730 3,137 86.706 

Lauderdale .... 46,562 + 1.1 6,360 4,098 1,859 

Lawrence 24,121 — 13.5 2,190 3,489 5.596 

Lee 32.185 — 11.7 3.280 2.715 2,225 

Limestone 32.909 — 7.7 3.420 4,767 3.214 

Lowndes 18.867 — 16.7 660 3,508 3,239 

Macon 25,592 — 7.5 1.660 3,374 673 

Madison 69,771 + 5.2 9,670 5.187 1,553 

Marengo 29,024 — 18.8 1.480 5.389 8,228 

Marion 22,681 — 21.2 2.550 3,629 1,535 

Marshall 38,942 — 8.1 5,480 5,505 2,800 

Mobile See Listing — End of State 

Monroe 23,089 — 21.6 1,630 3,939 5.265 

Montgomery .... See Listing — End of State 

Morgan 46,106 — 4.2 7,630 3,990 20.856 

Perry 21,452 — 19.4 1.110 3,799 1,746 

Pickens 24,223 — 12.5 2,020 3,984 15,221 

Pike 27,994 — 13.8 2,690 3.198 7,011 

Randolph 21,755 — 14.7 2.360 3,524 1,117 

Russell See Listing — End of State 

St. Clair 24,840 — 9.1 3,110 2,588 2,015 

Shelby 26,155 — 9.7 3.170 2,181 2.700 

Sumter 23,230 —15.0 1.140 3.821 2.410 

Talladega 62.265 +20.1 6,470 3,232 3,007 

Tallapoosa 33,029 — 6.4 4.170 2.981 3,007 

Tuscaloosa 73,285 — 3.6 9.720 4,559 3,083 

Walker 59,686 — 7.0 8.610 3,943 1.128 

Washington .... 13.667 — 15.6 900 1,574 4,471 

Wilcox 23,970 — 8.8 1.040 4,011 3,850 

Winston 16,769 — 10.5 1.790 2,317 8,794 

City METROPOLITAN DISTRICTS — COUNTIES 
BIRMINGHAM 

(Jefferson) . . 477.446 + 3.8 102.210 4,456 86,706 
MOBILE 

(Mobile) 232.956 +64.6 37.670 2.233 20,858 

MONTGOMERY 

(Montgomery) . 116,962 + 5.0 18,360 3,772 15,221 



Population 1943* 2,785,147 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 372,350 

No. of Farms, 1940 231,746 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

2,253 1.408 1,483 189 $1,518 

2,618 3.587 3,699 459 5.167 

3,388 2,140 2.231 360 3.264 

1,831 . 2,077 2.122 253 2.073 

4,482 2.767. 2.858 336 2.499 

2.561 932 951 221 1.763 

3,316 2,248 2.345 349 3.464 

2,707 8,619 8,830 847 11,653 

3,073 4.475 4.629 386 3.367 

2.879 2,478 2,520 306 1.456 

3,628 2,778 2,851 361 3.216 

3.108 992 1.021 292 1.438 

3.510 1.805 1.841 417 3.706 

2,624 1 440 1.498 242 1.511 

1,869 l'oi9 1.044 189 1.636 

3,733 2 628 2,718 412 3.037 

2.267 4,453 4.572 416 5.381 

3,246 1432 1,480 195 1.954 

1,676 i'o31 1,057 146 836 

3,975 3 768 4,088 563 6,578 

2,814 1 644 1,730 284 2.168 

6,877 51706 5.825 608 6.310 

2,438 2 043 2,100 315 1,703 

5-713 3,923 4.056 592 8.996 

6,526 4 787 4.956 522 3.824 

3,561 3,040 3.189 433 3,570 

2,077 2.368 2.479 383 5.294 

3,444 11,387 11.739 836 15.614 

3,037 2.167 2.212 233 2.335 

3,117 2,630 2.690 349 2.622 

3,333 2,276 2.370 337 2.851 

3,327 646 671 147 1.622 

3,850 1.107 1.138 174 1.693 

2,632 1.517 1.568 188 1.766 

4,134 4,906 5.200 666 8.175 

4,683 3.981 4.172 437 3.517 



89.654 
1.903 
5,728 
2,286 
3.344 
3.356 
707 
1.631 
8.412 
1.626 
2.860 

5.367 

21.526 
1.847 

15.879 
7.194 
1.215 

2.078 
2.806 
2.486 
2.169 
3.082 
3.170 
1.202 
4.980 
4,005 
9.168 



89.654 
21.526 
15.879 



5.194 
248 
555 
226 
413 
396 
169 
410 
735 
327 
254 

618 

2.348 

277 

1.507 

678 

225 

200 
440 
330 
427 
260 
259 
183 
511 
434 
736 



TOTAL STATE . 2.785,147 — 1.5 372.350 231.746 321.671 



332.776 



132.388 
1.753 
7.605 
1.490 
5.762 
3.401 
1.390 
2.873 
11.964 
3.249 
2.191 

5.831 

41,224 

2.967 

34.556 

8.757 
2.274 

2.322 
4.614 
2.324 
3.302 
3.113 
2.809 
2.136 
7.749 
4.857 
14.673 



5.194 132,388 

2.348 41.224 

1,507 34,555 



32.917 467,334 



Note — Russell County contained in Columbus, Ga.. Metropolitan District. Listed Under Ga. 

* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollar*. 

235 



ARIZONA 



County 

Apache . 
Cochise . 
Coconino 
Gila . . . 
Graham 
Greenlee 



POPULATION—, 

% Change 
1940-43 



1943* 

20,667 
34,454 
17,194 
27,766 
10,190 
15,075 



— 14.6 
+ 6.2 
— 8.4 
+ 16.3 
— 15.9 
+ 73.3 



Maricopa See Listing- — End of 



Mohave 

Navajo 

Pima 

Pinal 

Santa Cruz .... 

Yavapai 

Yuma 

City 
PHOENIX 

tMaricopa) 

TOTAL STATE. 



7,484 
26,813 
86,952 
52,094 

8,429 
22.572 
40,520 



208,646 



— 12.9 
+ 5.9 
+ 19.4 
+ 80.6 
— 11.1 
— 14.9 
+ 109.7 



Radio Daily 
Homes 1944 

1,360 
8,260 
2,510 
6,090 
1,760 
2,920 
State 
1,660 
3,060 
19,440 
7,270 
1,570 
5,380 
7,360 



Population 1943* . 

Radio Homes, 1944 (RADIO 
DAILY Estimate) 



No. 

No. of 

Farms 

3,120 

1,076 

1,509 

595 

676 

339 



of Farms, 1940 

RADIO HOMES 



578,756 

114,330 
18,468 

RETAH^-SERTICB 



METROPOLITAN 



+ 12.1 



45,700 



373 
2,448 
932 
1,309 
174 
715 
670 
DISTRICTS- 

4,632 



1940 
Census 

1,372 
6.893 
2.403 
4,631 
1,821 
1.567 

1,657 
2,618 
14,619 
3,696 
1.646 
6.473 
3,242 
-COUNTIES 

36,344 



NAB 

Projection 
1.433 
7.126 
2.459 

4.844 
1.878 
1.603 

1,713 
2.629 
15.092 
3.815 
1.582 
6.666 
3.347 



37,208 



578,756 +16.4 114.330 



18,468 



87,781 



90,394 



Stores 
164 
660 
380 
332 
212 
133 

198 
282 
1.167 
463 
162 
646 
371 



3,201 



Sales 

$2,487 
11.419 
7.021 
8.760 
8.866 
2,291 

4,347 
6.841 
30.678 
6.681 
3.620 
9,771 
6.883 



72,712 



8,061 $172,883 



* Civilian Population Estimates — Bureau of tlie Census, 
RADIO DAILY from Civilian Population Estimates, 1943. 



March 1, 1943. Radio Homes projected by 
Money values are in thousands of dollars. 



County 

Arkansas . . 
Ashley .... 
Baxter .... 
Benton .... 

Boone 

Bradley .... 
Calhoun . . . 
Carroll .... 
Chioot .... 

Clark 

Clay 

Cleburne 
Cleveland . . 
Columbia . . 
Conway . . . 
Craig'head . . 
Crawford . . 
Crittenden 

Cross 

Dallas .... 

Desha 

Drew 

Faulkner . . 
Fremklin 

Fulton 

Garland . . . 

Grant 

Greene .... 
Hempstead 
Hot Spring- 
Howard . . . 
Independence 

Izard 

Jackson . . . 
Jefferson 
Johnson . . . 
Lafayette 
Lawrence . . 

Lee 

Lincoln .... 
Little River 

Logan 

Lonoke . . . 
Madison . . . 



I&wll ^ /\ ^ Population 1943* 1,816,806 

llvl >Si Aj\ ISi Radio Homes, 1944 (RADIO 

U ^ CSf ll^^acs^ DAILY Estimate) 261,950 

No. of Farms, 1940 216,674 

—POPULATION—^ RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

1943* 1940-43 Homes 1944 Farms Census Projection Storei Sales 

22,913 — 6.2 3,700 2,324 3,450 3,656 362 $6,200 

25,337 — 5.4 2,900 3,127 2,697 2,762 276 3.670 

10,702 + 4.1 1,290 1,420 1.113 1.140 167 913 

30,701 —15.1 5,700 5,570 5,846 5.997 637 6.430 

13,956 —12.0 2,540 2,192 2,607 2,691 276 3.167 

15.175 —16.1 2,130 1,440 2.163 2.263 226 2.979 

7.966 — 17.3 840 1,142 876 907 70 687 

11,858 —19.5- 2,150 2,452 2.308 2.384 296 1.692 

27,057 — 1.4 2,420 4,154 2,138 2,223 313 3.216 

21,709 — 11.0 3,080 2,536 2,883 3.111 362 3.690 

26,940 — 5.1 4,240 3,307 3,961 4.041 426 2.687 

11.369 — 13.4 1,530 2,181 1.538 1,580 171 1,030 

10.369 — 17.5 1,010 1.748 1,158 1,193 114 798 

26,179 — 12.2 3,300 3,700 3,160 3,363 316 4.486 

18.767 —12.9 2,300 2,468 2.318 2.364 310 2,669 
43,377 — 8.1 7.850 4,541 7,463 7,696 690 8.107 
23,162 — 3.2 3,450 2,196 3,138 3,225 307 2.633 
41,596 — 2.1 3,610 6,475 3.226 3,346 486 6,011 
24.076 — 7.6 2,660 3.836 2.526 2.603 346 2.910 
12,075 — 16.6 1,360 1,373 L^IS 1,461 211 2,618 
34,387 +26.6 3,110 4,050 2,191 2.261 286 3.107 
21.684 + 8.8 2.040 3,686 1-^31 1.713 226 3.479 
23,322 — 9.9 3,650 3,347 ^,580 3,662 366 8,608 
12,290 —21.6 1,850 2,142 2,?iJ ^'^^^ 216 1.486 

8.130 —20.7 1,010 1,939 ^'^^^ 1-122 131 617 

40,040 — 1.4 8,250 1,573 "7326 7,662 898 13.126 

9,722 — 7.2 1,350 1,246 1-231 1.308 104 1.000 

26,080 —13.7 4,550 3,676 J-J^S i'l^l ^?Z M5? 

28,149 —14.1 3.360 4,048 ^,426 3,502 340 4.844 

18,131 — 4.1 2,690 2,064 2,3?2 2,444 276 2,181 

13.768 -17.2 1,840 2,094 ^'JIS 1,984 263 2.437 
22,052 -14.0 3,440 3,412 ^,463 3.584 298 3.617 
10,694 —16.7 1,320 2,571 t'^lL l'lt.° ti^. - JJT 
24,766 — 6.3 3,200 2,861 ^.029 3.080 366 8.824 
72,497 +11.4 8,970 6,484 l'^ l^H ^'^JJ ^J'^ZJ 
\lif-t -??•? flTn r.tl ''.493 lltl 24? I:Sm 

2^63^ -'I!. ^^ if.'^ Ill', roti III lit^ 

24,437 -8.9 2,040 4,280 {[^^tl ifet ill ?m 

17,644 —10.6 1,250 3,576 1422 1,458 174 1706 

13,101 —17.8 1,340 1.960 3,360 3.441 324 2 840 

22,181 — 14.6 3,270 2,792 3,682 3.666 406 4.160 

33,368 +12.0 4,480 4.424 1.308 1.348 206 643 

11,143 — 23.3 1.180 2,892 1.039 1.063 123 40« 

236 



County 

Marion 

Miller 

Mississippi . . . . 

Monroe 

Montg-omery . . . 

Nevada 

Newton 

Ouachita .... 

Perry 

Phillips 

Pike 

Poinsett 

Polk 

Pope 

Prairie 

Pulaski 

Randolph 

St. Francis . . . . 

Saline 

Scott 

Searcy 

Sebastian 

Sevier 

Sharp 

Stone 

Union 

Van Buren . . . , 
Washing-ton . . . 

White 

Woodruff 

Yell 

City 
LITTLE ROCK 

(Pulaski) 

TOTAL STATE. 



^—POPULATION— ^ 






RADIO HOMES 


RETAIL — SERVICE 


^ 


Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


7,376 


—22.1 


930 


1.537 


4,221 


4,333 


404 


7.876 


31,483 


— 1.2 


4,720 


2,716 


9,696 


10,021 


1.016 


16.594 


77,836 


— 3-.0 


10,720 


7,866 


2,005 


2,030 


210 


2,431 


18,825 


— 10.9 


2,010 


2,633 


950 


975 


117 


611 


6,885 


—22.4 


860 


1,341 


2.181 


2,256 


231 


2.344 


16,451 


— 17.2 


2,100 


2,492 


809 


820 


144 


362 


8,480 

28,910 

6,698 


—22.1 
— 7.2 
— 20.2 


720 

3,830 

680 


1,926 
1,952 
1,011 


3,677 
729 


3,722 
754 


377 
113 


5.261 
423 


41,574 


— 9.6 


4,170 


5,774 


4,026 


4,171 


479 


7.631 


10,030 


— 14.9 


1,300 


1,425 


1,312 


1,372 


204 


1.104 


33,032 


—12.3 


4,370 


4,136 


4,415 


4,460 


432 


4.884 


13,571 


— 14.3 


1,810 


1,975 


1,839 


1,885 


273 


2.463 


20,539 


— 20.0 


2,980 


2,677 


3,164 


3,307 


334 


3,582 


11,602 


— 24.2 


1,600 


2,063 


1,816 


1,860 


201 


1.246 


See 'Listing- 


— End of 


State 












15,179 


— 17.1 


2,060 


2,469 


2,130 


2,210 


251 


1.763 


33,294 


— 7.6 


2,980 


5,456 


2,839 


2,922 


410 


4.828 


18,504 


— 3.4 


2,710 


2,025 


2,493 


2,539 


216 


2.151 


11,582 


—12.9 


1,700 


1,546 


1,708 


1,757 


186 


1.468 


10,196 


— 14.6 


1,020 


1,957 


1,051 


1,070 


151 


647 


61,718 


— 1.7 


13,290 


2,407 


12,119 


12,301 


1,001 


18.361 


12,561 


— 17.6 


1,730 


1,648 


1,844 


1,877 


197 


1.621 


10,107 


—12.1 


1,310 


1,987 


1,304 


1,339 


167 


628 


7,275 


— 15.4 


730 


1,602 


748 


768 


83 


439 


50,054 


— 0.8 


8,630 


2,816 


7.498 


7,826 


861 


13.363 


9,856 


— 21.3 


1,160 


2,028 


1,284 


1,306 


158 


571 


36,739 


— 10.6 


6,600 


5,213 


6,635 


6,666 


624 


8.644 


34,571 


— 7.0 


5,020 


4,760 


6,102 


5,177 


514 


4,624 


19,452 


— 12.1 


2,360 


2,747 


2,306 


2,410 


277 


2.620 


15,855 


— 24.4 


2,310 


2,440 


2,610 


2,687 


314 


2.066 




METROPOLITAN DISTRICTS — COUNTIES 








173,174 


+ 11.0 


36,560 


4,481 


29,051 


30,215 


2,934 


55,711 


1,816,806 


— 6.7 


261,950 


216,674 


244,586 


252,148 


27,024 


$320,973 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



CALIFOR 



^—POPULATIONS 

% Change 

County 1943* 1940-43 

Alameda See Listing — End of 

Alpine 200 — 38.1 

Amador 6.544 — 27.1 

Butte 39.618 — 7.5 

Calaveras 6.871 — 28.6 

Colusa 8,034 — 17.9 

Contra Costa . . . See Listing — End of 

Del Norte 3.261 — 31.3 

Eldorado 9,150 — 30.8 

Fresno See Listing — End of 

Glenn 10,611 — 13.0 

Humboldt 41,364 — 9.5 

Imperial 52,304 — 12.4 

Inyo 17,477 +129.2 

Kern 131,316 — 2.8 

Kings 33,507 — 4.7 

Lake 6,695 — 17.0 

Lassen 14,798 +2.2 

Los Angeles . . . See Listing — End of 

Madera 22,846 — 2.0 

Marin See Listing — End of 

Mariposa 3,029 — 46.0 

Mendocino 23,538 — 15.4 

Merced 43,478 — 7.5 

Modoc 13,918 +59.7 

Mono 943 — 59.0 

Monterey 75,622 + 6.3 

Napa 36,955 +29.7 

Nevada 12.995 — 32.6 

Orange See Listing: — End of 

Placer 24,136 — 14.1 

Plumas 8,669 — 24.9 



l\ n n A\ Population 1943* 7,471,228 

llvll II iZ5\ Radio Homes, 1944 (RADIO 

U Xl U Mr-Si DAILY Estimate 2,273,100 

No. of Farms, 1940 132,658 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Horned 1944 Farms Census Projection Stores Sales 

State 

50 13 63 64 7 $31 

1 830 407 3.153 2,205 250 3.568 
11,600 2,584 10,913 11,373 947 19.627 

1,820 469 2,152 2,197 186 2.871 

2,300 730 

State 2,331 2,495 247 4,448 

900 247 1.110 1.130 195 1.994 

2.720 863 

State 3.312 3.434 286 4.739 

2 970 1 376 2.991 3.063 261 5.205 
12'l90 2*065 11,845 12.192 1.144 20.667 
10*540 2*696 10.388 10.660 1,108 24.881 

422? 228 1.661 1.760 175 4,184 

^4. r^^n 9 188 31,076 32,283 2,564 62.668 

tiln 9i?9 7,915 8,131 773 14,576 

2;250 876 ^'^^^ ^'^^^ 275 2.954 

Stafe''"^^ ^^^ ^'^^^ ^'6^^ ^^^ ^'^66 

5,190 1,638 ^QQQ 4 gj^Q 44g ^gj^g 

State 

R ^nla 1 al? 1-*1^ 1'437 119 1,834 

-.noon l'r,ti 6,005 6,347 706 9.541 

o^on •;;; 10,308 10,676 905 18.872 

3,720 686 2,104 2.175 204 2.573 

280 92 530 570 69 843 

20,650 1,999 17,334 17.803 1,662 36.819 

9,920 1,764 6,893 7,075 567 12,080 

3,970 492 6,004 6,165 448 0,224 

State 

6,980 1,451 7.025 7.271 656 11.762 

2,410 167 2.713 2,834 303 4.103 

237 



4-14.4 
—End of 

— 8.5 
+ 9.5 

—End of 
—End of 
—End of 

+ 19.5 
—End of 

— 1.8 
—End of 

— 15.4 

— 3.3 
— 45.6 

+ 13.3 

—End of 

+ 4.2 

+ 1.9 

— 8.8 
— 14.8 
— 46.1 

— 5.5 
— 30.4 

— 1.9 

— 4.5 
+ 3.0 



33,070 
State 
2,930 
51,360 
State 
State 
State 

11,380 
State 

31,030 

State 

13,930 

7,570 

550 

9,090 

State 

33,670 

31,930 

4,650 

3,610 

660 

35,770 

2.370 

18,820 

6,990 

4,460 



No. of 
Farms 

4,672 

1,001 
6.110 



1,916 

1,339 

1,713 

1,339 

86 

1,208 

6,309 
5,734 
1,435 
1,744 

329 
6.373 

403 
1,745 
1,339 

563 



RADIO 
1940 
Census 

26.847 



HOMES 
NAB 

Projection 
26.663 



^—POPULATION— ^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Riverside 116,363 

Sacramento .... See Listing-- 

San Benito 10,439 

San Bernardino . . 176,474 
San Diego See Listing- 
San Francisco . . See Listing- 
San Joaquin . . . See Listing-- 
San Luis Obispo. 39,715 
San Mateo See Listing- 
Santa Barbara . . 69,317 
Santa Clara .... See Listing-- 

Santa Cruz 38,188 

Shasta 37,856 

Sierra 1,645 

Siskiyou 33.378 

Solano See Listing- 

Sonoma 71,936 

Stanislaus 76,371 

Sutter 17,040 

Tehama 13,198 

Trinity 3,138 

Tulane 101,233 

Tuolumne 7,574 

Ventura 68,350 

Yolo 36,015 

Yuba 17,367 

City 
FRESNO 

(Fresno) 163,589 — 8.4 

LOS ANGELES 

(Los Ang-eles, 

Orangre) 3,134,767 

SACRAMENTO 

(Sacramento). 191,793 + 7.1 53.500 3,456 43,713 44.868 
SAN FRANCISCO — Alameda, Contra Costa, Marin, San Francisco. San Mateo, Solano) 



RETAIL — SERVICE 



2,836 
41.367 



8,465 

18.761 

13.279 

6.834 

836 

7,335 

19,291 

18,974 

4,451 

3,633 

994 

23,936 
3,883 

16.854 
6.484 
3,874 



METROPOLITAN DISTRICTS — COUNTIES 



44,800 



,550 



43,537 



+ 7.6 1,054,530 18.584 873,543 



2.887 
42.798 



8.771 

19.463 

13.607 

7.071 

853 

7.390 

19.883 

19.596 
4,599 
3,798 
1,019 

24,775 
2,965 

17,425 
6,653 
3.976 



43,924 



894,530 



Stores 
2.263 



271 
3,288 



950 

1.751 

1.283 
702 

76 



1.897 

1.660 

251 

394 

77 

1,656 
377 

1.439 
512 
500 



4.002 



Sales 
41.209 



4.172 
63.3ie 



16.666 

38.820 

23.203 

14.320 

918 

11.882 

37.711 

36.463 

4,146 

6,269 

849 

36.918 

5.347 

27.803 

10.860 

12.316 



84,522 



72,265 1.531,040 
3.904 98.782 



OAKLAND 


1,734.929 


+ 19.2 


568.730 


7.397 


428,065 


440,864 


36.712 


840,263 


SAN DIEGO 


















(San Dieg-o) . 


386,590 


+ 40.0 


126.520 


5,814 


82.582 


84,343 


6.403 


130,542 


SAN JOSE 


















( Santa Clara) . 


180.565 


+ 4.3 


65,660 


5,608 


47,353 


48.839 


3.883 


86,605 


STOCKTON 


















(San Joaquin) 


139,760 


+ 4.1 


37,000 


6,576 


31,559 


33,453 


2,933 


59,892 


TOTAL STATE . . 


7,471,228 


+ 8.8 


2,373,100 


132,658 


1,933,031 


1,987,304 


163,651 


$3,515,950 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



COLORAD© 



.—POPULATION—, 

% Change 

County 1943* 1940-43 

Adams 20,352 — 9.5 

Alamosa 8,074 — 23.0 

Arapahoe See Listing — End of 

Archuleta ...... 3,466 — 35.2 

Baca 5,770 — 7.0 

Bent 8,083 — 16.3 

Boulder 37,630 + 0.5 

Chaffee 7,069 — 12.8 

Cheyenne 3,476 — 16.5 

Clear Creek .... 3,474 — 34.6 

Conejos 9,393 — 19.4 

Costilla 5,744 — 33.7 

Crowley 4,463 — 17.3 

Custer 1,433 — 36.9 

Delta 13,029 — 30.9 

Denver See Listing — End of 

Dolores 1,780 — 9.1 

Douglas 2,945 — 15.8 

Eagle 4,393 — 18.1 

Elbert 4.139 — 24.2 

El Paso 59.147 + 9.5 

Fremont 17,236 — 12.7 

Garfield 8.975 — 15.0 

Gilpin 781 — 51.9 



Population 1943* 1,095,043 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 283,580 

No. of Farms, 1940 51,436 

RADIO HOMES RETAIL — SERVICE 



Radio Daily 


No. of 


1940 


NAB 






Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


4,580 


1,729 


4,402 


4.677 


350 


$4,136 


1,870 


608 


2,106 


2,151 


228 


4.916 


State 












390 


354 


606 


514 


69 


675 


1,140 


906 


1.086 


1,107 


146 


1.244 


1,770 


687 


1.771 


1,879 


170 


1.806 


11,340 


1,353 


10.070 


10,213 


830 


13.886 


li880 


395 


1.936 


1,977 


240 


3.234 


610 


496 


642 


662 


78 


648 


760 


47 


967 


994 


101 


1.428 


1.180 


1.049 


1.268 


1.295 


142 


1,583 


670 


523 


627 


670 


89 


602 


990 


532 


1.041 


1,069 


103 


1.132 


320 


305 


447 


458 


49 


329 


3,080 


1,699 


3,369 


3,449 


336 


4.250 


360 


236 


323 


353 


29 


237 


790 


417 


818 


840 


76 


720 


1,080 


329 


1,136 


1.171 


112 


1.327 


1,000 


989 


1,149 


1,169 


87 


714 


18.030 


1,310 


14.693 


15.026 


1,362 


26.558 


4.080 


987 


4.199 


4.298 


413 


5.173 


2.170 


980 


2,216 


2.288 


228 


3.3«0 


270 


51 


437 


441 


46 


330 



238 



,^POPULATION— ^ RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

Grand 2,842 — 20.8 720 253 780 812 137 1,520 

Gunnison 4,451 — 28.1 1,180 362 1,415 1,435 141 •1,935 

Hinsdale 193 — 44.7 50 34 76 78 9 t44 

Huerfano 11.964 — 25.6 2,000 696 2.308 2,384 264 3,725 

Jackson 1.483 — 17.5 360 362 367 392 52 531 

Jefferson See Listing- — End of State 

Kiowa 2,429 — 13.0 600 454 602 629 73 511 

Kit Carson 6.269 — 16.5 1,360 1,148 1,441 1,467 149 1.743 

Lake 7,143 + 3.8 1,980 29 1.699 1,740 146 3.108 

La Plata 11.642 —24.9 2,520 t 1,046 2.901 2,966 280 5,266 

Larimer 29,197 —17.8 8,380 1,825 8,925 9.104 842 13,647 

Las Animas .... 27,950 —13.7 4.850 1.281 4.917 5,056 503 7.830 

Lincoln 5,124 —12.9 1,270 834 1.277 1,304 190 1.708 

Lo&an 15.344 —16.5 3,610 1,575 3,796 3,880 336 5,961 

Mesa 27.668 — 18.1 6,780 2,652 7.216 7,370 603 12,634 

Mineral 655 —32.8 180 49 232 234 31 296 

Moffat 4.083 —19.7 1.050 527 l-H^ 1-169 105 1.684 

Montezuma 7.308 — 30.2 1,410 1.043 1,704 1.757 147 2,351 

Montrose 13.002 —15.7 2,950 1.426 3.064 3.133 218 4.640 

Morg-an 14,468 — 16.0 3.560 1.349 3,681 3.787 350 5,575 

Otero • 23,534 — 0.2 5,520 1.189 4.855 5,021 492 7.309 

Ouray 1,423 — 31.9 460 153 499 590 57 580 

Park 1.575 —51.9 470 306 780 803 100 913 

PMlUps 4,314 — 12.8 1,140 626 1.170 1.179 140 1.454 

Pitkin 1.293 — 29.6 350 169 423 437 38 259 

Prowers 18.587 +51.1 4.190 1,022 2,507 2,607 294 3,654 

Pueblo See Listing- — End of State 

Rio Blanco 2,201 — 25.2 570 339 653 671 50 890 

Rio Grande 10,672 —14.0 2,160 675 2,196 2,245 247 4.152 

Routt 8,633 — 18.0 2,230 829 2,331 2,417 200 3.192 

Sequache 4,963 — 19.6 880 505 951 976 107 1,107 

San Juan 1,138 — 20.9 290 — 324 328 51 469 

San Miguel .... 2,235 — 39.0 510 178 691 709 62 760 

Sedgrwick 4,340 — 18.0 1,070 505 1.127 1.164 120 1.673 

Summit 1.174 — 33.1 380 59 481 490 46 363 

Teller 2,838 — 56.1 900 246 1,624 1.678 161 1.996 

Washing-ton .... 6,412 — 23.1 1,460 1,439 1,636 1.680 125 1.201 

Weld 53,652 — 15.8 13,200 4,512 13,602 14,038 1.126 17.556 

Yuma 9,924 — 18.0 2,370 1,765 2,477 2.582 241 2,876 

City METROPOLITAN DISTRICTS — COUNTIES 
DENVER (Arapahoe, Denver, 

Jefferson) . . . 404,664 + 6.1 123,680 3,000 102,137 106,624 8,147 208,193 
PUEBLO 

(Pueblo) 74,416 +'8.1 18,690 1,193 15,493 15,839 1,327 25,954 

TOTAL STATE.. 1,059,043 — 5.4 283,580 51,436 258,573 267,295 22.971 $436,576 
t Includes 4 farms in San Juan County 

* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



©NIINIECTlCyT «-E'S;:r '"""' 

Estimate) 486,180 

No. of Farms, 1940 . 21,163 

^—POPULATION— ^ RADIO HOMES RETAIL — SERVICE 

7o Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

Fairfield See Listing- — End of State 

Hartford See Listing- — End of State 

Litchfield 97.931 +12.5 26,840 2,795 21,479 21,824 1.600 32.237 

Middle.?ex See Listing — End of State 

New Haven .... See Listing- — End of State 

New London . . . 126,472 + 2.5 34,230 2,947 29 676 30 290 2 437 50,483 

Tolland 32,692 + 2.6 8,670 2,229 7^531 7!668 534 7.731 

Windham 53,834 — 4.2 14,650 2,447 13,486 13,817 1,176 21,511 

City METROPOLITAN DISTRICTS — COUNTIES 

BRIDGEPORT 

(Fairfield) . . . 435,537 + 4.1 121,330 2,772 103,147 106,428 8,534 ^00,688 

HARTFORD — (Hartford, Middlesex) f^ 

NEW BRITAIN.. 530,217 + 4.7 145.010 5,090 121,628 126,094 9,081 235,185 

NEW HAVEN (New Haven) 
WATERBURY . . 482,280 — 0.4 135,450 2,883 120,312 123,139 10,863 215.451 

TOTAL STATE.. 1.758,963 + 3.0 486,180 21,163 417,259 429,260 34,225 $763,295 

* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 

239 



DilLAWARi 



County 

Kent 

New Castle .... 
Sussex 

City 
WILMINGTON 

(New Castle) 

TOTAL STATE. 



^—POPULATION— ^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 

31,159 — 9.5 7,280 

See Listing — End of State 
52,491 + 0.1 12,590 



Population 1943* ' 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 
No. of Farms, 1940 

RADIO HOMES 
No. of 1940 NAB 

Farms Census Projection 

2,742 7,093 7,278 



270,836 



68,920 
8,994 

RETAIL — SERVICE 



Stores 



4,665 



11,194 



METROPOLITAN DISTRICTS — COUNTIES 



187,186 
270,836 



+ 4.9 
+ 2.1 



49,050 
68,920 



1,587 



8,994 



41,634 



59,921 



11.446 



42,656 
61.380 



1.296 



3,806 



Sales 

$12,631 



20.623 



83.656 



5,998 $116,810 



* Civilian Population Estimates — Bureau of the Census, 
RADIO DALLY from Civilian Population Estimates, 1943. 



March 1, 1943. Radio Homes projected by 
Money values are in thousands of dollars. 



DIST. ©F C©L.»SHr.s """ 

mate) 212,550 

No. of Farms, 1940 65 

METROPOLITAN DISTRICTS — COUNTIES 

.—POPULATION—^ RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

City 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

WASHINGTON (District of Columbia: Montg-omery, Prince 
Georg-es, Md., Alexandria City, Arling-ton, Va.) 

1,178.970 +28.2 308,960 4,312 218,120 223,884 13,210 521.128 

TOTAL, D. C... 833,720 +26.7 212,550 66 158,377 162.446 10,723 $442,259 

♦ Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



^—POPULATION— ^ 

% Change 

County 1943* 1940-43 

Alachua 38.218 — 1.0 

Baker 5.862 — 10.0 

Bay 36.210 +75.0 

Bradford .. 12,724 +46.0 

Brevard 18,069 +12.0 

Broward 51,530 +29.9 

Calhoun 7.320 — 10.9 

Charlotte 3,586 — 2.1 

Citrus 4,950 — 15.3 

Clay 8,195 +26.7 

Collier 4,271 — 16.3 

Columbia 15,266 — 9.4 

Dade See Listing- — End of 

DeSoto 8,299 + 6.5 

Dixie 6,244 — 11.0 

Duval See Listing- — End of 

Escambia 87.946 +27.4 

Flagrler 2,394 — 20.3 

Franklin 10.376 +73.2 

Gadsden 30,029 — 4.5 

Gilchrist 3,399 — 20.0 

Glades 1,992 — 27.4 

Gulf 7,474 + 7.5 

Hamilton 8.756 — 10.5 

Hardee 8,468 — 16.6 

Hendry 5,047 — 3.6 

Hernando 5,132 — 9.0 

Highlands 14,047 +51.9 

Hillsboroutrh . . . See Listing — End of 

Holmes 13,629 — 11.8 

Indian River . . . 9,329 + 4.2 

Jackson 31.053 — 9.8 

Jefferson 11,007 — 8.5 

Lafayette 3,505 — 20.4 



Population 1943* 2,080,003 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 411,060 

No. of Farms, 1940 62,248 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

5,540 2,108 4.844 5.076 706 $10,522 

490 434 479 488 95 772 

5,990 162 3,160 3,240 317 4.956 

1,580 901 938 1,011 146 1.426 

3,780 764 3,021 3,097 498 5.699 

10,790 946 7.615 7,714 968 17.143 

630 518 626 632 92 998 

740 102 663 684 97 1.102 

730 ' 217 756 770 102 1.064 

1,160 290 813 847 100 783 

550 86 572 683 110 1.220 

1,510 1,383 1,424 1.622 253 3.382 
State 

1,390 604 1,132 1.168 186 2.122 

750 194 749 756 88 1,305 

16,050 1.164 11.317 11.717 921 20.362 

310 107 348 349 66 496 

1,280 16 639 697 110 1,054 

2,420 1,466 2.237 2,305 306 5.288 

280 529 307 314 53 632 

290 169 350 368 39 386 

1.080 85 884 916 92 1.119 

670 928 663 674 133 1.128 

1,230 1,132 1.270 1.322 192 2.095 

900 156 817 848 106 1,428 

770 546 738 769 103 1.400 

2,430 389 1.445 1.498 201 2.473 

State 

1,060 1,672 1.048 1.085 135 776 

1.720 742 1,464 1.506 234 2,852 

2.460 3,585 2.414 2.463 339 4.637 

820 1,288 777 828 144 1.153 

390 548 426 429 61 396 

240 



+ 3.5 

+ 23.5 
+ 12.7 

— 7.5 
— 22.7 

— 6.9 

— 5.3 

— 2.9 
+ 3.0 
+ 48.0 

— 0.4. 
+ 20.9 

— 2.4 
+ 13.4 

— 4.3 
+ 10.5 

— 4.7 
-End of State 



^—POPULATION— 

% Change 

County 1943* 1940-43 

Lake 28,196 

Lee 21,598 

Leon 35,674 

Levy 11,611 

Liberty 2,902 . 

Madison 15,067 

Manatee 24,725 

Marion 30.343 

Martin 6,481 

Monroe 20,072 

Nassau 10,775 

Okaloosa 15,591 

Okeechobee .... 2,929 

Orange 79,448 

Osceola 9,687 

Palm Beach .... 88,356 

Pasco 13,322 

Pinellas See Listing-- 

Polk 90,356 

Putnam 17,806 

St. Johns 20,182 

St. Lucie 13,084 

Santa Rosa .... 13,799 

Sarasota 19,514 

Seminole 21,080 

Sumter 9,532 

Suwannee 16,029 

Taylor 9,682 

Union 7,228 

Volusia 53,099 

Wakulla 5,717 

Walton 13,284 

Washington .... 10,900 

City 
JACKSONVILLE 

(Diival) 258,381 

MIAMI 

(Dade) 301,144 

TAMPA (Hillsboro, Pinellas) 
ST. PETERSBURG 



Radio DaUy 
Homes 1944 

5,400 

4,570 

4,960 

1.130 
220 

1.320 

5,080 

4,490 

1,200 

4,090 

1,470 

1,650 

420 

18,940 

2,150 
18,420 

2,500 



+ 4.3 

— 4.8 
+ 0.8 
+ 10.2 

— 14.2 
+ 21.2 

— 5.5 
— 13.7 

— 6.1 
— 16.3 

+ 1.9 

— 1.1 
+ 4.6 

— 6.8 
— 11.4 



17,460 

2,590 

3,730 

2,140 

1,360 

4,350 

3,680 

1,260 

1,570 

910 

440 

11,870 

560 

1,230 

890 



No. of 
Farms 

2,017 
291 

1,443 
851 
253 

1,499 
676 

2,146 
177 
94 
531 
898 
174 

2,399 
442 
808 

1,107 

4,273 
850 
348 
598 

1,222 
191 
760 
804 

1,877 
483 
547 

1,518 
286 

1,028 

1,259 



RADIO HOMES 

1940 NAB 

Census Projection 



RETAIL — SERVICE 



4.696 
3.172 
3,857 
1,054 
243 
1,229 
4,567 
4,129 
1,057 
2.555 
1.301 
1,207 
385 

14,992 
2,008 

14,879 
2,276 

14.802 
2.408 
3,315 
1,663 
1.376 
3,220 
3,470 
1,276 
1,459 

953 

387 
10,747 

472 
1.120 

874 



METROPOLITAN DISTRICTS — COUNTIES 



+ 23.0 

+ 12.5 



308,082 



+ 13. 



55,720 
79.190 

74,310 



1,436 40,627 

1.439 62,001 



4,362 



58,845 



TOTAL STATE 



2,080,003 +10.0 411,060 62,248 326,447 



4,739 
3,415 
4.040 
1.112 
252 
1.279 
4.835 
4.200 
1,069 
2,584 
1.343 
1,254 
389 

15.401 
2.028 

15.223 
2,380 

15,315 
2,467 
3,358 
1.780 
1,420 
3,324 
3,536 
1,316 
1,511 

973 

393 
10,888 

484 
1.191 

900 



41.893 
64,382 

60,412 
336,803 



Stores 
549 
393 
416 
190 
46 
226 
461 
428 
167 
334 
186 
160 
66 

1,561 
183 

2,182 
246 

1,821 
374 
496 
242 
160 
448 
542 
166 
283 
167 
70 

1,363 

71 

169 

128 



5,828 



Sales 

7.273 
6.622 
9.236 
1.619 
221 
2.158 
7.391 
8.172 
1.719 
2.947 
1.901 
1.771 
780 

33.718 
2.252 

38.733 
2.329 

28.932 
4.408 
6,366 
5.129 
1.488 
8,193 
5,691 
1.318 
2,731 
2.081 
445 

20,367 

684 

1,750 

1.087 



3,429 84,393 

6,348 151,272 



105,877 



36,849 $661,022 



* Civilian Popiilation Estimates— Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAELY from. Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 

Appling- 
Atkinson 
Bacon 
Baker . . 
Baldwin 
Banks . . 
Barrow 
Bartow . 
Ben Hill 
Berrien 
Bibb . . . 
Bleckley 
Brantley 
Brooks . 
Bryan . . 
Bullock 
Burke . . 
Butts . . 
Calhoun 
Camden 
Candler . 
Cawoll . 
Catoosa 
Charlton 



^ i^ 


f n JA 




Population 194-1* 




3,026,728 


ItC 


inM 


^ 


Radio 


Homes, 


1944 (RADIO 




1^^^ 


1 UMr= 


U 


DAILY Estimated 




439,010 








No. of Farms, 


1940 




216,033 


-POPULATION-^ 






RADIO HOMES 


RETAIL — SERVICE 


7 


, Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 


1910-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


11,114 


— 23.3 


1.020 


1,459 


1,165 


1,179 


180 


$1,601 


6,318 


— 10.9 


650 


662 


650 


658 


87 


467 


7,101 


—12.3 


780 


994 


769 


791 


145 


1.282 


6,190 


—15.7 


390 


1,093 


392 


410 


63 


277 


22.349 


— 7.6 


2.060 


805 


1,957 


2,023 


244 


3.319 


6,902 


— 21.0 


730 


1,370 


791 


820 


60 


199 


12,116 


— 7.3 


1,920 


1,458 


1.819 


1.864 


182 


1.806 


23,362 


— 7.6 


3,150 


1.861 


3,268 


3.443 


276 


3.794 


13,061 


—10.1 


1.900 


900 


1,876 


1.900 


242 


3.446 


12,712 


—17.3 


1,270 


1,739 


1,348 


1.367 


180 


2.126 


3 Listing- 


—End of 


State 












8,415 


— 12.8 


870 


916 


868 


894 


134 


1.166 


6,015 


— 12.5 


400 


679 


402 


410 


79 


386 


17,032 


— 16.9 


1.520 


2,236 


1,582 


1.632 


193 


2.116 


5,626 


— 10.5 


380 


378 


374 


384 


108 


669 


22,047 


— 15.2 


2,300 


2,842 


2..347 


2.421 


464 


4.767 


22,113 


—16.6 


1,510 


2,360 


1,556 


1.617 


335 


2.670 


8,172 


—11.0 


1.020 


950 


996 


1.032 


129 


1.319 


9,206 


— 11.8 


000 


1.347 


608 


616 


171 


1.099 


6,295 


+ 6.5 


570 


308 


458 


486 


96 


884 


7,120 


— 21.8 


940 


1,141 


827 


843 


118 


1.373 


29,984 


— 12.2 


4,260 


4,377 


4.179 


4.344 


474 


4.289 


11.427 


+ 30.3 


2,540 


1,306 


1.784 


1.816 


99 


660 


4,549 


—13.5 


400 


297 


408 


412 


68 


568 



241 



,_POPUI>ATION_-^ 

% Change Radio Daily No. of 

County 1943* 1940-43 Homes 1944 Farms 

Chatliam See Listing- — End of State 

Chattahoochee . . 1,797 — 25.9 120 269 

Chattoogra 18,825 + 1.6 3,090 1,234 

Cherokee 17,398 — 13.6 2,360 2,435 

Clarke 28,685 + 1.0 5,440 757 

Clay 6,333 — 10.3 460 989 

Clayton 10,744 — 7.8 1,620 1,023 

Clinch 5,480 — 14.8 590 268 

Cobb 39,500 + 3.2 7,200 2,826 

Coffee 20,062 — 6.9 1,860 2,087 

Colquitt . 32,103 — 2.8 3,580 2,880 

Columbia 8,737 — 7.4 830 1,200 

Cook 10,297 —13.6 1,160 1,326 

Coweta 26,106 — 3.2 3,360 1,853 

Crawford 6,360 — 10.8 470 741 

Crisp 15,834 — 9.7 1,74C 1,226 

Dade 5,697 — 3.3 630 577 

Dawson ... 3,610 — 19.4 370 614 

Decatur 22,033 — 0.9 1,890 1,563 

DeKalb See Listing- — End of State 

Dodgre 16,854 — 19.8 1,450 2,033 

Dooly 14,376 — 14.9 1,210 1,680 

Doug-herty 30,491 + 6.7 4,360 666 

Doug-las 8,794 — 12.5 1,120 1,135 

Early 17,609 — 5.7 1,370 2,232 

Echols 2,647 — 10.7 210 230 

Effing-ham ...... 8,773 — 9.1 800 827 

Elbert 16,119 — 17.8 2,130 1,893 

Emanuel 19,343 — 17.7 2,050 2,444 

Evans 6,141 — 17.0 640 707 

Fannin f^ . . . 13,920 — 5.6 1,680 1,649 

Fayette ........ 7,593 — 7.1 660 1,132 

Floyd 57,030 + 1.6 11,140 2,085 

Forsyth 9,545 — 15.7 1,120 2,009 

Franklin 15,220 — 2.5 1,830 2,139 

Fulton See Listing- — End of State 

Gilmer 8,881 — 1.3 810 1,226 

Glascock 3,772 — 17.0 450 561 

Glynn 32,020 +46.1 5,410 170 

Gordon 17,275 — 6.3 2,910 2,158 

Grady 17,289 — 12.0 1,830 1,923 

Greene ........ 12,557 — 8.4 1,300 1,337 

Gwinnett 25,663 — 11.8 3,560 3,309 

Habersham .... 13,809 — 6.5 1,930 1,386 

Hall 33,382 — 4.1 5,260 2,405 

Hsneoek 11,088 — 13.1 ' 650 1,679 

Haralson 12,467 — 13.3 1,790 1,629 

Harris 10,373 — 9.2 790 1,212 

Hart 13,135 — 15.3 1,680 2,308 

Heard 7,137 — 17.1 560 1,324 

Henry 13,246 — 12.4 1,370 1,893 

Houston 11,762 + 4.1 930 1,008 

Irwin 11,841 — 8.5 1,040 1,586 

Jackson 18,395 — 8.4 2,360 2,223 

Jasper 7,543 — 14.0 850 802 

Jeff Davis 7,596 — 14.1 770 961 

Jefferson 18,278 — 8.8 1,820 1,936 

Jenkins 10,357 — 12.5 790 1,243 

Johnson 9,493 — 26.7 580 1,586 

Jones 7,553 — 9.3 670 740 

Lamar 9,050 — 10.3 1,240 742 

Lanier 5,126 — 9.0 470 580 

Laurens 28,454 — 15.3 2,940 3,569 

Lee 6,557 — 16.3 360 946 

Liberty 9,897 +15.1 680 917 

Lincoln 6,177 — 12.3 510 1,032 

Long- 3,190 — 21.9 210 400 

Lowndes 32,913 + 3.3 4,040 1,852 

Lumpkin 5,583 — 10.3 550 841 

McDuffie 10,353 — 4.8 1,110 995 

Mcintosh 5,714 + 8.0 490 130 

Miaeon 14,373 — 9.0 1,230 1,349 

IviCadison 11,385 — 15.2 1,390 1,876 

Marion 6,397 — 8.0 450 792 

Meriwether .... 19,404 — 12.0 1,930 1.856 

Miller 8,834 — 11.6 650 1,400 

Mitchell 20,391 — 12.3 1,640 2,862 

Monroe 9,947 — 7.5 930 976 

Montg-omery . . . 7,888 — 18.4 570 1,085 

Morg-an 10,983 — 13.0 1,100 1,333 

Murray 9,668 — 13.2 1,280 1,268 



RADIO HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


149 


153 


49 


250 


2,550 


2.760 


176 


2.833 


2,416 


2,463 


335 


2,619 


4,767 


4.909 


428 


10,711 


465 


464 


102 


766 


1.647 


1,687 


135 


728 


613 


624 


106 


741 


5,994 


6,366 


502 


6,578 


1,759 


1,808 


243 


3,314 


3,232 


3.367 


396 


5,411 


787 


810 


108 


459 


1,170 


1,207 


146 


1,614 


3,065 


3.146 


359 


4.238 


436 


466 


93 


411 


1,714 


1,742 


241 


4.342 


666 


586 


67 


353 


394 


410 


53 


88 


1,652 


1,736 


287 


3,362 


1.578 


1,606 


242 


2,163 


1,241 


1.272 


186 


1,414 


3,623 


3.736 


526 


11,035 


1,100 


1.162 


130 


1,107 


1,264 


1.317 


198 


2,440 


216 


216 


28 


99 


762 


792 


104 


762 


2,146 


2.318 


283 


2,790 


2,167 


2,226 


356 


3,003 


659 


691 


113 


1,159 


1,588 


1,617 


173 


863 


633 


637 


87 


606 


9,424 


9,954 


625 


14,813 


1,168 


1,190 


746 


607 


1,649 


1,708 


217 


1,918 


736 


748 


87 


689 


471 


482 


62 


308 


3,400 


3,453 


431 


7,036 


2,716 


2,801 


261 


2,826 


1,836 


1,865 


186 


2,606 


1.196 


1,277 


123 


1,630 


3,504 


3,634 


392 


3,143 


1.822 


1,876 


236 


2,180 


4,845 


4.956 


474 


7.765 


644 


673 


161 


1,150 


1.791 


1,851 


150 


1,841 


748 


777 


93 


736 


1,702 


1,773 


110 


1,013 


682 


603 


81 


430 


1,368 


1.401 


169 


1.471 


799 


817 


116 


1.543 


1.008 


1,031 


112 


1,171 


2,214 


2,312 


243 


2,520 


705 


884 


124 


1,013 


796 


802 


92 


874 


1,736 


1.804 


324 


2,613 


806 


816 


137 


1,391 


885 


902 


188 


1,296 


597 


673 


53 


436 


1,216 


1,242 


143 


1,414 


462 


467 


61 


546 


2.948 


3,091 


494 


4,798 


375 


386 


46 


466 


490 


541 


114 


768 


467 


523 


103 


566 


216 


236 


61 


269 


3.483 


3.572 


476 


7,697 


640 


549 


116 


426 


1,000 


1,061 


169 


1.674 


406 


421 


101 


663 


1.194 


1,231 


149 


1.643 


1,344 


1,403 


132 


848 


430 


444 


96 


668 


1,849 


1.972 


308 


2.066 


649 


665 


110 


861 


1.610 


1,672 


293 


2.876 


891 


912 


146 


1,499 


683 


616 


123 


668 


1,082 


1,139 


125 


1.363 


1.290 


1,322 


96 


786 



242 



^—POPULATIONS RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

Museogree See Listing- — End of State 

Newton 18,916 + 1.8 2.950 1,198 2,584 2,641 246 3,127 

Oconee 6,544 —13.6 700 924 716 730 61 237 

Oglethorpe 9,943 —20.0 990 1,593 960 998 99 736 

Paulding- 10,967 —14.5 1,260 1,788 1,282 1,322 90 842 

Peach 10,895 + 5.0 1,230 433 1,054 1,073 139 2.016 

Pickens 7,712 — 15.6 1,040 939 1,092 1,103 84 969 

Pierce 10,161 — 13.9 880 1,375 890 913 163 1,789 

Pike 8,735 — 16.8 890 1,159 923 941 107 670 

Polk . 26,434 — 7.1 4,420 1,493 4.162 4,294 332 5.230 

Pulaski 8.999 — 8.4 840 944 808 824 134 1.540 

Putnam 7.363 — 13.5 680 833 693 708 118 1.199 

Quitman 2,974 — 13.4 150 365 152 158 36 153 

Rabun 6,398 — 18.2 660 1.037 690 712 110 1.058 

Randolph 14,036 — 15.5 1.130 1.952 1.161 1.199 280 2.130 

Richmond See Listing — End of State 

Rockdale 6,953 —10.0 920 809 916 924 117 1,065 

Schley 4,331 —13.9 390 629 395 400 54 446 

Screven 17,162 —15.7 1,210 2,320 1.251 1,284 248 1.990 

Seminole 7,974 — 6.1 640 950 596 613 128 1.146 

Spaulding- 27.628 — 2.8 4,880 850 4,463 4,560 403 7.766 

Stephens 14,757 +13.8 2,150 895 1,722 1.746 182 2.218 

Stewart 9.793 — 7.6 660 1.082 616 646 131 1.144 

Sumter 22,861 — 6.5 2,340 1,567 2,215 2,267 389 4,587 

Talbot 7,558 — 7.2 440 831 416 431 101 587 

Taliaferro 5,291 — 15.7 370 807 387 397 66 379 

Tattnall 15,213 — 6.3 1,520 1,696 1.379 1,458 226 1.913 

Taylor 9,015 — 16.3 820 1,157 868 876 126 1.137 

Telfair 12,534 — 17.2 1,150 1,413 1.213 1.234 232 2,028 

Terrell 15,139 — 9.2 1,070 2,003 i,037 1,080 223 2,139 

Thomas 30,659 — 2.0 4,090 2,065 3,650 3,784 489 6,034 

Tift 17,960 — 3.4 2,230 1,344 2,005 2,080 353 4,474 

Toombs 16,032 — 5.4 1,630 1,563 i 459 1 547 255 2,822 

Towns 4.039 — 18.0 450 741 '462 479 58 165 

Treutlen 6,191 —18.9 480 857 504 528 84 814 

Troup 36,443 —16.7 5,220 1,235 5 427 5,607 648 12,064 

Turner 9.377 — 13,5 910 1,321 936 954 138 1.393 

Twigg-s 8.513 — • 6.6 490 1,014 431 472 78 428 

Union 6,757 — 12.0 550 1,325 546 668 112 261 

Upson 23,621 — 6.8 3,550 921 3,311 3.410 288 4,844 

Walker See Listing- — End of State 

Walton 18,945 — 8.8 2,630 2,286 2,559 2.698 234 2,874 

Ware 26,610 — 4.7 4,070 1,029 3,804 3.873 541 8,464 

Warren 9.560 — 6.6 720 1.235 683 702 94 900 

Washington 18,256 — 24.7 1.530 2,506 1,707 1,800 378 2,648 

Wayne 12,575 — 4.2 1.220 950 1,138 1,168 190 1.850 

Webster 3,777 — 20.1 250 576 271 274 46 267 

Wheeler 6,804 — 20.3 650 989 682 716 89 427 

White 5,627 — 12.3 570 924 559 585 100 295 

Whitfield 27,904 + 6.9 5,260 1,586 4,320 4,497 423 6,694 

Wilcox 10,177 — 20.2 860 1,385 938 954 156 1.012 

Wilkes 13,403 — 11.1 1.150 1.757 1,110 1,160 208 1.862 

Wilkinson 9,725 — 11.8 930 1,092 904 949 149 1,001 

Worth 18,464 — 13.6 1,430 2,664 1,444 1,488 202 1.565 

City METROPOLITAN DISTRICTS — COUNTIES 
ATLANTA (DeKalb, 

Fulton) ' 523,093 + 9.6 115,210 4,909 93,197 96,008 7,670 216,104 

AUGUSTA 

(Richmond) . 88.255 + 8.5 15,660 920 12,539 13,159 1.335 27,603 
COLUMBUS (Mu.scogee; Russell, 

AM,.) 139,706 +25.6 21,330 3,078 15,080 15,682 1,573 29,847 

MACON 

(Bibb) 97,658 +16.6 17,110 829 13,065 13,461 1,306 28,800 

SAVANNAH 

(Chatham) 139,406 +19.8 26,950 490 20,172 20,732 2,064 40,137 
Note — Walker County contained in Chattanooga, Tenn. Metropolitan District. Listed under Tenn. 

TOTAL STATE.. 3.026,728 — 2.4 439,010 216,033 381,668 394,755 42,968 $670,021 

* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 

RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



IDAIMI© 



County 

Ada . . . 
Adams . 



-POPULATION—, 

% Change 
1943* 1940-43 

49,045 — 2.7 
2,631 — 22.8 



Population 1943* 467,567 
Radio Homes, 1944 (RADIO 

DAILY Estimate) 121,350 

No. of Farms, 1940 43,663 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

14,060 2,689 12,636 13.140 862 $26,236 

620 410 686 724 64 626 

243 



-POPULATION- 



County 

Bannock 

Bear Lake . . . . 

Benewah 

Bing-liam 

Blaine ....... 

Boise 

Bonner 

Bonneville 

Boundary 

Botte 

Camas 

Canyon 

Caribou 

Cassia 

Clark 

Clearwater . . . . 

Custer 

Elmore 

lYanklin 

Fremont 

Gem . 

Gooding 

Idaho 

Jefferson 

Jerome 

Kootenai 

Latah 

Lemhi 

Lewis 

Lincoln 

Madison 

Minidoka 

Nez Perce . . . . 

Oneida 

Owyhee 

Payette 

Power 

Shoshone 

Teton 

Twin Falls . . . 

Valley 

Washing-ton . . . 

TOTAL STATE 



1943 

35,937 
6.445 
5,464 

18,852 
3,861 
1,103 

13,172 

21,139 

4,974 

1,629 

914 

36,526 
2,033 

13,835 
813 
6,996 
2,369 
8,882 
8,367 
7.578 
6,796 
7,397 
8,630 
8,642 

18,324 

22,973 

16,018 
4,372 
3.803 
3,379 
7,358 
7,892 

15,366 
3,910 
4,819 
7,602 
3,048 

20,422 
2,945 

30,359 
4,189 
6,858 



% Change 
1940-43 

+ 3.4 
— 18.5 
— 25.5 
— 10.4 
— 27.1 
— 52.7 
— 15.9 
— 17.7 
— 16.9 
— 18.5 
— 32.8 
— 10.7 
— 11.0 

— 4.1 
— 19.1 
— 15.1 
— 33.2 

+ 61.0 
— 18.2 
— 26.5 
— 28.8 
— 20.1 
— 32.0 
— 19.7 
+ 85.1 
+ 3.1 
— 14.8 
— 33.0 
— 18.5 
— 20.1 
— 19.9 
— 20.0 
— 18.6 
— 27.8 
— 14.7 
— 20.1 
— 23.1 

— 3.8 
— 18.2 
— 16.6 

+ 3.8 
— 23.5 



Radio Daily 
Homes 1944 

9,090 
1,680 
1,450 
4,330 
1,010 
320 
3,310 
5,290 
1,260 

350 

260 
9,770 

650 
3,160 

230 
1,680 

680 
2,090 
1,030 
1,750 
1,670 
1,820 
2,170 
2,010 
4,270 
6,550 
4.620 
1,060 
1,060 

810 
1,690 
2,000 
4,610 

930 

990 
2,060 

670 
6,820 

610 
8,330 
1,040 
1,790 



No. of 
Farmg 

1,723 

711 

643 

2,217 

318 

195 

1,551 

1.672 

768 

264 

193 

3,631 

247 

1,296 

113 

531 

365 

476 

996 

967 

900 

1,006 

1,464 

1,297 

969 

1,733 

1,777 

530 

646 

441 

1,012 

1,048 

1,282 

644 

873 

922 

505 

192 

492 

2,717 

361 

976 



RADIO 
1940 
Census 

7,844 
1,804 
1,693 
4.206 
1,166 

510 
3.408 
5.487 
1,331 

382 

326 
9.578 

544 
2,898 

230 
1,728 

746 
1,219 
2,165 
2.039 
2.120 
1.967 
2.697 
2,163 
2.063 
6,684 
4,696 
1,349 
1.142 

882 
1.813 
2.174 
4,751 
1,143 
1,006 
2,230 

839 
6,382 

655 
8.672 

907 
1.988 



HOMES 
NAB 

Projection 

8.048 
1.866 
1.718 
4.326 
1.216 

530 
3.517 
5.757 
1.355 

386 

330 
9.864 

556 
2.977 

244 
1.766 

764 
1.237 
2.203 
2.109 
2.186 
2.018 
2.790 
2.227 
2.178 
5.796 
4,758 
1.381 
1.169 

904 
1.876 
2.221 
4,948 
1,169 
1,041 
2,286 

854 
6.489 

672 
8.948 

916 
2.045 



RETAIL — SERVICE 



Stores 
637 
147 
121 
273 
152 

41 
268 
382 
101 

41 

39 
632 

60 
239 

20 
107 

89 
136 
146 
156 
122 
165 
212 
144 
144 
412 
328 
136 

98 

82 
135 
153 
356 

92 

93 
179 

76 
396 

70 
691 
103 
167 



Sales 

15.026 
2,207 
1.685 
4.872 
2.215 
394 
3.624 

12.349 

1.750 

416 

327 

14.233 
837 
4.667 
tl90 
2.147 
906 
1.805 
2.637 
2.451 
2.912 
2,769 
3.293 
1.906 
2.904 
6.139 
6.463 
2.176 
1.346 
1.031 
2.529 
2.690 

10.123 
1.277 
934 
3,020 
1.161 
9.036 
668 

16.786 
1.566 
3.375 



467,567 — lO.i 



121,350 43,663 118,824 



122,471 



8,944 $184,503 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



ILLINOO 



^—POPULATION— ^ 

% Change 

County 1943* 1940-43 

Adams 58,647 —10.1 

Alexander 21,771 — 14.6 

Bond 13,191 — 9.3 

Boone 14,646 — 3.7 

Brown 6,627 — 17.7 

Bureau 33,908 — 9.8 

Calhoun 6,763 — 17.6 

Carroll 17,671 — 0.7 

Cass 14,326 — 12.8 

Champaign 69,644 + 8.6 

Christian 34,178 — 11.4 

Clark 15,924 — 16.5 

Clay 16,009 — 15.5 

Clinton 19,619 — 14.4 

Coles 34,609 — 10.0 

Cook See Listing — End of 

Crawford 18,917 — 11.2 

Cumberland .... 9,625 — 17.7 

DeKalb 32,821 — 4.6 

DeWitt 16,027 — 12.2 

Douglas 14,927 — 15.1 

DuPage See Listing — End of 

Edgar 22,227 — 9.0 



Population 1943* 7,622,739 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 2,191,320 

No. of Farms, 1940 213,439 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

16,060 3,271 15,778 16,058 1,220 $20,192 

4,100 845 4,114 4,311 356 6,643 

3,240 1,686 3,148 3,203 244 3,176 

4,380 1,176 3,985 4,138 293 5.070 

1,670 1,100 1,800 1,851 149 1.361 

9.930 3.040 9.737 9.929 917 9.677 

1.460 991 1,538 1,678 145 1.206 

5,170 1,623 4,668 4,760 437 5,363 

3,860 1,063 3,823 3,981 392 4.604 

21,760 3,122 17,686 18,271 1,348 31.332 

9,510 2,591 9,208 9,607 719 11,011 

4,050 2,358 4,176 4,304 375 3.775 

4,140 2,086 4,314 4.400 279 4,080 

4,500 1,724 4,660 4,690 418 3,746 

9,950 2,083 9,707 9,945 716 13.691 

State 

4,940 2,046 4,904 4,991 418 4.880 

2,480 1.779 2.627 2.696 148 1,320 

9.830 2,251 9,200 9,368 702 13.401 

4,550 1,420 4,650 4.642 364 5.290 

4.210 1,358 4,337 4,432 280 4,591 

State 

6,360 2,084 6,184 6,298 483 6,887 

244 



^—POPULATION—^ 

% Change 

County 1943* 1940-43 

Edwards 7,916 — 11.8 

Effingrham 18,467 — 16.2 

Fayette 24,436 — 16.2 

Ford 13,501 — 10.0 

Franklin 43,611 —17.9 

Fulton 41,469 — 7.1 

Gallatin 9,299 — 18.5 

Greene 17,910 — 11.7 

Grundy 18,702 + 1.7 

Hamilton 12,621 — 6.2 

Hancock 23,647 — 10.1 

Hardin 7,957 + 2.6 

Henderson 7,850 — 12.3 

Henry 41,349 — 5.6 

Iroquois 28,655 — 11.8 

Jackson 33.983 — 10.4 

Jasper 11,260 — 16.2 

Jefferson 33,721 — 1.9 

Jersey 12.649 — 7.2 

Jo Daviess 19.973 — 0.1 

Johnson 8,683 — 19.1 

Kane 130.625 + 0.3 

Kankakee 61.807 +1.5 

Kendall 9,868 — 11.1 

Knox 47,182 — 9.7 

Lake See Listing- — End of 

LaSalle 94,351 — 3.5 

Lawrence 19,667 — 6.7 

Lee 32,866 — 5.0 

Living-ston 35,575 — 8.4 

Logan 26,798 — 9.0 

McDonough 25,356 — 5.9 

McHenry 37,040 — 0.7 

McLean 66,366 — 10.2 

Macon See Listing- — End of 

Macoupin 40,954 — 11.6 

Madison See Listing- — End of 

Marion 40,962 — 14.6 

Marshall 11,547 — 12.4 

Mason 13.990 — 8.9 

Massac 13.195 — 11.7 

Menard 8.659 — 18.8 

Mercer 15,921 — 10.1 

Monroe 11.817 — ' 7.3 

Montg-omery .... 29.029 — 15.9 

Morg-an 32,038 — 11.9 

Moultrie 11,474 — 14.9 

Ogle 28,205 — 5.6 

Peoria See Listing- — End of 

Perry 20,834 — 11.1 

Piatt 12,559 — 14.3 

Pike 21,443 — 15.4 

Pope 6,087 — 23.9 

Pulaski 13,600 — 14.3 

Putnam 4,614 — 14.7 

Randolph 29.714 — 11.6 

Richland 15,009 — 12.4 

Rock Island .... See Listing- — End of 

St. Clair See Listing- — End of 

Saline 31,660 — 16.8 

Sangamon See Listing- — End of 

Schuyler 9,451 — 17.3 

Scott 6,736 — 17.6 

Shelby 22,838 — 13.1 

Stark 7,764 — 12.6 

Stephenson .... 37,934 — 6.7 

Tazewell See Listing- — End of 

Union 19,188 — 10.9 

VermOion 76.665 — 11.7 

Wabash 12,915 — 5.0 

Warren 19,104 — 10.3 

Washington .... 13,946 — 11.7 

Wayne 18,952 — 14.2 

White 20,092 + 0.3 

Whiteside 41,708 — 3.8 

Will 119,685 + 4.8 

Williamson 46.070 — 14.0 

Winnebago See Listing — End of 

Woodford 17,334 — 9.4 







RADIO 


HOMES I 


lETAIL— S 


►ERVICE 


Radio DaUy 


No. of 


1940 


NAB 






Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


2,040 


1.030 


2,042 


2.083 


160 


1.602 


4,510 


2.086 


4.677 


4.797 


618 


6.649 


5,740 


2.997 


5,902 


6.103 


478 


7.610 


4,080 


1,476 


3,897 


4,081 


378 


4.854 


11,310 


2.489 


11.926 


12.295 


872 


10.877 


11,820 


3.199 


11,105 


11.475 


800 


10.841 


2,020 


1,070 


2.171 


2.213 


183 


1.516 


4.390 


1.737 


4.370 


4.484 


359 


3.772 


5,340 


1,354 


4.464 


4.760 


434 


4.893 


2,740 


2,257 


2.604 


2.635 


207 


1.469 


6.650 


3,177 


6.493 


6.662 


564 


4.973 


1.550 


740 


1.348 


1.364 


127 


805 


2.070 


1,060 


2.095 


2.111 


140 


1,073 


22,210 


3.023 


11.468 


11.739 


856 


13.492 


8.150 


3.613 


8.091 


8.311 


626 


7.956 


8.260 


2.384 


7.968 


8,261 


812 


10,396 


2.760 


2.359 


2,911 


2,938 


191 


1.852 


8.530 


3,308 


7,726 


7,899 


626 


9.642 


2.870 


1,269 


2,695 


2.782 


221 


2.762 


5,400 


2,018 


4.862 


4.952 


426 


4.854 


1.780 


1,579 


1.893 


1.947 


181 


1.278 


36,620 


2,071 


32.122 


33.289 


2.407 


55.296 


41,610 


2.353 


12,675 


13.045 


1,084 


20.579 


2,810 


1,129 


2.770 


2.837 


139 


1.971 


14,030 


2.609 


13.666 


14.026 


1.061 


19.034 


State 












26.160 


3,858 


23.906 


24,673 


2.043 


34.124 


4,670 


1,590 


4.376 


4.534 


421 


4.970 


8,440 


2,467 


7.782 


8,036 


564 


9.862 


9.400 


3.398 


8.979 


9,217 


694 


9.997 


6,520 


1,973 


6.283 


6.457 


595 


8.073 


7,500 


2.334 


6.927 


7.207 


530 


8.132 


10,690 


2.535 


9.402 


9.806 


912 


14.687 


19,480 


3.899 


18.907 


19.482 


1,604 


28.383 


State 












11,320 


3.180 


11,247 


11.554 


913 


9.668 


State 












10,590 


2,946 


10,687 


11.147 


921 


18,960 


3,300 


1,181 


3.297 


3.370 


295 


3.212 


3,880 


1,322 


3,739 


3.839 


372 


4.016 


2,930 


1,096 


2.915 


2,985 


308 


2.563 


2,350 


980 


2,539 


2.582 


217 


2.326 


4,540 


1,925 


4.464 


4.540 


342 


3.922 


2.670 


1,403 


2.552 


2.688 


254 


3.149 


7.930 


2,816 


8.164 


8.438 


669 


8.811 


7,770 


2.058 


7.714 


7.932 


643 


11.821 


3,020 


1.278 


3.101 


3.177 


231 


2.450 


8,330 


2.780 


7.820 


8.010 


500 


7.857 


5,020 


1.557 


4.885 


5.075 


422 


5.220 


3,570 


1,250 


3.651 


3.717 


256 


3.018 


5,440 


2,836 


5.581 


5.720 


494 


4,878 


1,260 


1,237 


1.417 


1.466 


106 


802 


2,460 


958 


2.480 


2.663 


242 


1,668 


1,210 


505 


1,243 


1.278 


97 


754 


6,400 


2.161 


6,285 


6.528 


618 


6.006 


3,950 


1,833 


3.961 


4.034 


336 


4.898 


State 












State 












8,070 


2,116 


8.319 


8.682 


619 


8.927 


State 












2,450 


1,509 


2.585 


2.629 


177 


1.914 


1,700 


798 


1,775 


1.847 


156 


1.459 


6,250 


3.458 


6.279 


6.446 


486 


4.491 


2,180 


955 


2.199 


2.248 


206 


2.007 


2,310 


2,594 


10.610 


10.823 


844 


15.619 


State 












3.710 


1,724 


3.695 


3.750 


291 


4.178 


21,380 


3,330 


21.304 


21,819 


1,610 


27.350 


3,440 


907 


3.219 


3,305 


262 


3.989 


5,610 


1,839 


5.468 


5,609 


460 


7.189 


3,160 


1,999 


3.139 


3.225 


326 


2.882 


4,330 


3.388 


4.344 


4.512 


301 


4.006 


4,860 


1.883 


4.314 


4.423 


411 


4.396 


12,050 


2,682 


11.040 


11.363 


823 


13.963 


31,380 


2,999 


26.692 


27.285 


1,843 


36,388 


12.060 


2,405 


11.609 


12.063 


792 


10.760 


State 












4,770 


1.942 


4.589 


4.724 


346 


5.276 



245 



^—POPULATION— ^ RADIO HOMES 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection 

City METROPOLITAN DISTRICTS — COUNTIES 

CHICAGO (Cook, DuPagre, Lake; 

Lake, Ind.) 
DECATUR 

(Macon) 



PEORIA (Peoria. 

Tazewell) 
ROCKFORD 

(Winnebag-o) . 
SPRINGFIELD 

(Sangamon . . 



4,531,674 

83,178 

202,177 

124,779 

115,540 



— 0.9 1,320,240 

— 1.8 24,440 

— 4.5 57,900 
+ 3.0 37,510 

— 2.0 32,840 



9.012 ] 


1,184,987 


1,211,233 


2,336 


22,033 


22,627 


4,812 


53,555 


55,224 


2,110 


32,303 


33,194 


3,131 


28,802 


30,404 



RETAIL — SERVICE 

Stores Sales 

89,645 2,149,644 

1,542 37,018 

3,611 86,562 

2,209 61,803 

2,063 48,298 



TOTAL STATE.. 7,622,739 — 3.3 2,191,320 213.439 1,974,604 2,023,969 151,829 $3,152,602 

NOTE: Rock Island County contained in Davenport-Rock Island, Moline Metropolitan District and listed 

under Iowa. Madison, St. Clair Counties contained in St. Louis, Mo. Metropolitan District. Listed under Mo. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



IINDOAINA 



^—POPULATION-^ 

% Change 

County 1943* 1940-43 

Adams , . 20,136 — 5.3 

Allen .-. . See Listing: — End of 

Bartholomew . . . 30,275 + 7.1 

Benton 10,509 — 5.5 

Blackford 12.340 — 10.6 

Boone 20.967 — 5.0 

Brown 4,988 — 19.4 

Carroll 13,835 — 10.2 

Cass 33,411 — 9.5 

Clark See Listing- — End of 

Clay 21.971 —13.4 

Clinton 26,394 — 7.1 

Crawford 8,281 — 18.6 

Daviess 26,659 +1.9 

Dearborn See Listing — End of 

Decatur 15,810 — 10.8 

DeKalb 22,926 — 7.4 , 

Delaware 75,043 + 0.1 

Dubois 19,612 — 13.6 

Elkhart 70,504 — 2.9 

Payette 19,754 + 1.8 

Floyd . See Listing — End of 

Fountain 13,497 — 26.2 

Franklin 12,967 — 10.0 

Fulton 13,744 — 11.8 

Gibson 27,843 — 9.3 

Grant 54,596 — 2.2 

Greene 32,375 + 3.3 

Hamilton 23,313 — 6.3 

Hancock 17,093 — 1.2 

Harrison 15,873 — 7.2 

Hendricks 19,323 — 4.1 

Henry 39,127 — 2.7 

Howard 45,828 — 4.0 

Hunting-ton .... 27,542 — 8.0 

Jackson 24,769 — 6.9 

Jasper 13,838 — 3.9 

Jay 20,728 — 8.3 

Jefferson 19,971 + 0.3 

Jennings 12,663 — 8.2 

Johnson 24,683 + 9.3 

Knox .' 39,933 — 9.2 

Kosciusko . . . '. . 27,176 — 8.1 

Lagrang-e ...■.[.. 12,969 — 9.7 

Lake . See Listing — End of 

La Porte 67,961 + 6.8 

Lawrence 31,884 — 9.0 

Madison 89,824 + 1.4 

Marion See Listing: — Endi'of 

Marshall 24.230 — 6,6 

Martin 9,731 — 5.6 

Miami 25.861 — 7.4 

Monroe 36,178 — 1.0 



Population 1943* 3,396,878 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 926,280 

No. of Farms, 1940 184,549 

RADIO HOMES RETAIL — SERVICE 



Radio Daily 


No. of 


1940 


NAB 






Homes 1944 


Farms 


Census 


Projection 


Store* 


Sales 


5,080 


1,999 


4,779 


4.836 


352 


$6,041 


State 












8.150 


1,816 


6,790 


6,963 


520 


8,519 


2,880 


1,101 


2.678 


2,770 


206 


3,414 


3,670 


941 


3,538 


3.603 


260 


3.881 


6,320 


2,643 


5.891 


6.023 


416 


6.129 


890 


883 


962 


982 


86 


546 


3,890 


1,742 


3,837 


3.891 


300 


3,632 


9,460 


2,202 


9.223 


9.454 


696 


11,920 


State 












6,670 


2,153 


5,728 


5.839 


411 


6,048 


7,780 


2,060 


7,340 


7,551 


517 


9.838 


1,620 


1,609 


1,656 


1,673 


209 


1.088 


6,210 

State 


2,434 


5,364 


5,546 


427 


5.557 


3,940 


1,745 


3,912 


3,980 


392 


4.900 


6,680 


2,124 


6,193 


6.392 


521 


7.228 


22,350 


2,462 


19,877 


20.316 


1.407 


27,577 


4.010 


1,902 


4,067 


4,176 


437 


4.786 


20,050 


3,182 


18,372 


18,744 


1.307 


26,399 


5,510 


986 


4,839 


4,925 


300 


5.442 


State 












3,820 


1,621 


4,460 


4,636 


347 


4,826 


2,810 


1,860 


2,766 


2.811 


236 


2,428 


3,980 


1,967 


3,999 


4,066 


327 


4.114 


6,990 


2,290 


6,812 


6,924 


540 


6.030 


15,800 


2,647 


14,058 


14,635 


1,093 


18.231 


8,040 


3,060 


6,922 


7,121 


596 


6,384 


6.940 


2,573 


6,494 


6,695 


492 


6,602 


6,050 


1,837 


4,514 


4,639 


361 


4.658 


3,120 


2,586 


2,961 


3,030 


253 


2.201 


5,390 


2,396 


4,949 


5,083 


381 


4.453 


11,040 


2,320 


10.140 


10,323 


727 


11,230 


13,370 


1,880 


12,300 


12.614 


907 


17.001 


8,010 


2,400 


7.702 


7,854 


603 


9,197 


5,990 


2,286 


6,703 


6,816 


534 


6,630 


3,560 


1,782 


3,214 


3,354 


260 


3.891 


6,020 


2,431 


6,713 


5.902 


467 


6.384 


4,440 


2,113 


3,930 


4.041 


386 


4.488 


2,350 


1,748 


2.252 


2.299 


185 


2.279 


6,610 


1,945 


5.415 


5,558 


429 


6.991 


10,410 


2,224 


9.956 


10,310 


916 


13.226 


7,680 


3,192 


7.381 


7.630 


510 


8,232 


2,890 


1,821 


2.846 


2.885 


281 


3,191 


State 












18,270 


2,476 


15.219 


15.616 


1.184 


23,006 


7,840 


2,126 


7,666 


7.766 


551 


7.319 


26,280 


3,336 


22.920 


23,677 


1.736 


30,737 


State 












6,660 


2.560 


6,094 


6.362 


531 


7.290 


1,750 


1,165 


1.648 


1,680 


161 


1.401 


7,000 


2.069 


7.215 


7,382 


547 


7.917 


8,870 


2,119 


7.868 


8.143 


680 


11,637 



246 



^ POPULATION-^ RADIO HOMES 

% Change Radio Daily l>o. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farriis Census Projection 

Montffomerj- . . . 24,857 — 8.7 7,410 2,456 7.160 7,341 

Mor-an 19,458 — 1-7 4,770 2,069 4,296 4,416 

Newton . . ; 9,442 —12.4 2,530 1,051 2,479 2,584 

Noble 20,397 —10.4 5,750 2,175 5,634 5,748 

Ohio 3,457 — 8.6 870 498 854 863 

Grange 14,723 —15.0 3,260 2,030 3,339 3,430 

Owen 10,413 — 13.9 2,260 1.702 2,296 2.351 

Parke 14,672 —15.5 3,670 1.971 3,814 3.899 

Perry 15,015 — 15.5 2,880 1,609 3,033 3.068 

Pike 14,492 — 15.0 3,200 1,557 3,242 3,361 

Porter 29.517 + 6.0 8,110 1,879 6,867 6,985 

Posey 18,293 — 4.6 4,300 1,679 4.000 4.095 

Pulaski 11,135 — 7.6 2,620 1.650 2,493 2,565 

Putnam 19,508 — 6.4 5,060 2,409 4,867 4,914 

Randolpli 22,984 —14.1 6,750 2,886 6,854 7,031 

Ripley 16,046 — 15.1 3,610 2,634 3.722 3,805 

Rush 17,223 — 9.0 4,830 1,769 4,712 4,785 

St. Joseph See Listing- — End of Slate 

Scott 9,802 + 9.2 2,270 965 1.888 1,904 

Shelby 23.364 —10.0 6.710 2.273 6,547 6.705 

Spencer 14,219 —12.3 2,900 2,024 2,872 2,956 

Starke 14,291 +16.6 3,390 1,534 2.615 2,665 

Steuben 12,195 — 11.2 3,500 1,507 3,455 3.532 

Sullivan 22,572 — 16.4 5,760 2,641 5.940 6,123 

Switzerland 6,837 — 16.3 1,640 1,503 1.676 1.743 

Tippecanoe 55,317 + 8.4 15,620 2,039 12,781 13.247 

Tipton . . .• 13,075 — 13.6 3,770 1,441 3.872 3,930 

Union 5,339 — 11.3 1,530 684 1,522 1.543 

Vanderburg-h . . . See Listing- — End of State 

Vermillion 19,091 — 12.4 5,290 1,100 5,297 5.401 

Vig-o See Listing- — End of State 

Wabash 24,907 — 6.4 7,130 2,210 6,708 6.856 

Warren 7,861 —13.2 1,950 1,184 2,075 2,113 

Warrick 17,985 — 7.5 4,080 2,051 3,833 3,998 

Washington 15,349 — 9.8 3,310 2,470 3,210 3,309 

Wayne 59,294 + 0.1 16,850 2,182 14,864 15.315 

Wells 17,134 — 10.3 4,910 2,256 4,776 4,912 

White 14,825 — 13.0 4,070 1,715 4,055 4,199 

Whitley 15.769 — 7.2 4,490 2,022 4.280 4,356 

City METROPOLITAN DISTRICTS — COUNTIES 

EVANSVILLE (Vanderburgh, Henderson, 

Ky.) 171,613 + 8.8 44,410 3,626 36,358 37,312 

FORT WAYNE 

(Allen) ..... 154,597 —0.3 44,110 1,999 39,150 40,101 
INDIANAPOLIS 

(Marion) 498,094 + 8.9 147,810 3,083 120,282 124,210 

SOUTH BEND 

(St. Joseph) . 165,621 + 2.3 46,150 2,783 40,180 41,204 
TERRE HAUTE 

(Vigo) 95,271 — 4.5 27,470 2,094 25,651 26,153 



RETAIL — SERVICE 



Stores 

630 
392 
226 
513 
76 
300 
241 
335 
341 
333 
583 
334 
226 
402 
553 
399 
378 

151 
472 
297 
279 
393 
473 
166 
829 
284 
86 

479 

589 
127 
301 
294 
1.190 
291 
396 
332 



2,772 
2,885 
8,719 
2,844 
2,037 



Sales 
9.012 
6.203 
3.183 
6,288 
636 
3.646 
2.398 
3.586 
2.674 
3.051 
8.995 
3.674 
2.942 
4.976 
7.026 
4.290 
4.762 

1.607 
8.241 
2.101 
3,218 
5,033 
5.064 
902 
23.420 
3.476 
1.655 

5.049 

8.488 
1,268 
3,438 
2.653 
21.734 
4,842 
4,379 
4.471 



56.684 
64.856 
215,676 
63,459 
39.110 



TOTAL STATE.. 3,396,878 — 0.8 926,280 184,549 826.603 848.325 63,978 $1,130,510 

NOTE: Lake County contained in Chicag-o Metropolitan District, listed under 111. Clark, Floyd Counties 

contained in Louisville. Ky. Metropolitan District, listed under Ky. Dearborn County contained in 
Cincinnati Metropolitan District, listed under Ohio. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



IIOWA 



.—POPULATION—^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Adair 11,872 

Adams 8.552 

Allamakee 15,079 

Appanoose 19,834 

Audubon 10,648 

Benton 20,197 

Black Hawk .... See Listing- 

Boone 26.141 

Bremer 15,888 

Buchanan 18,895 

Buena Vista 16,829 



Population 1943* 2,308,748 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 638,790 

No. of Farms, 1940 213,318 

RADIO HOMES RETAIL — SERVICE 
No. of 1940 NAB 

Farms Census Projection Stores Sales 



— 10.0 


3,300 


2,098 


3.222 


3.299 


288 


$3,124 


— 15.8 


2,420 


1,582 


2,491 


2,570 


202 


2.106 


— 12.2 


3,700 


2,088 


3,665 


3.777 


381 


4.566 


— 18.2 


5,200 


2,092 


5,544 


5.647 


484 


5.649 


— 9.7 


2,850 


1.820 


2,790 


2.854 


251 


3.171 


— 11.7 


5,750 


2,490 


6.762 


5.866 


606 


6.851 


-End ol 


State 












— 12.2 


7.090 


2,504 


7.043 


7.232 


692 


9.013 


— 11.4 


4.300 


2,060 


4.332 


4.399 


368 


6.2^3 


—10.0 


4.770 


2.367 


4,655 


4.766 


438 


5.044 


— 15.2 


4.890 


2.110 


6.064 


5.148 


628 


7.599 



247 



^—POPULATIONS 

% Change Radio Daily No. of 

Comity 1943* 1940-43 Homes 1944 Farms 

Butler 15,719 — 12.6 4,240 2,361 

Calhoun 15,424 — 12.3 4,410 2,097 

Carroll 20.438 — 10.2 5.320 2,119 

Cass 16,509 — 11.5 4,770 2,206 

Cedar 14,429 — 14.5 4,070 2,227 

Cerro Gordo 39,174 — 10.7 10,810 1,996 

Cherokee 16,189 — 15.9 4,050 1,824 

Chickasaw 13,202 — 13.3 4,180 2,053 

Clarke 8,149 — 17.0 2,380 1,450 

Clay 15,197 — 14.4 4,340 1,840 

Clayton 27,343 +12.4 6,310 2,970 

Clinton 42.462 — 5.1 12.120 2,649 

Crawford 17,961 — 12.6 4,650 2,507 

Dallas 21,653 — 12.2 6.360 2,448 

Davis 9,376 — 15.8 2,350 1,852 

Decatur 12,603 — 10.1 3,150 1.919 

Delaware 15,099 — 18.3 3,960 2,248 

Des Moines 42,144 +14.6 12.230 1.726 

Dickinson 9.876 — 18.9 2,770 1,256 

Dubuque 59.898 — 6.1 15,170 2,303 

Emmet 11,460 — 14.5 3,070 1,316 

Fayette 26,178 — 10.2 7,010 3,109 

Floyd 17,339 —14.0 5.000 1.897 

Franklin . . 14,373 — 12.2 4,020 2,158 

Fremont 12,228 — 16.5 3,290 1,742 

Greene 13,145 — 20.8 3,880 2.159 

Grundy 12,376 — 8.4 3,420 1,788 

Guthrie 14,669 — 14.8 3,400 2,394 

Hamilton 17,236 — 13.5 4,820 2,161 

Hancock 13,687 — 11.1 3,560 1.998 

Hardin 20,362 — 9.6 5.810 2,062 

Harrison 19,453 — 14.6 4,730 2,637 

Henry 18.123 + 0.7 4.660 1.866 

Howard 11,970 — 11.5 3,030 1.749 

Humboldt 11.559 — 14.1 3,130 1,425 

Ida 9,172 — 17.0 2,590 1,389 

Iowa 15,073 — 11.4 4,060 2,155 

Jackson 17,437 — 9.1 4,570 2,227 

Jasper 27,929 — 11.3 7,950 2,988 

Jefferson 14,016 -^11.1 3,960 1,782 

Johnson 32,270 — 2,8 8,890 2,673 

Jones 17,891 — 10.3 4,640 2,139 

Keokuk 15,892 — 13.7 4,610 2,632 

Kossuth 23,604 — 11.4 6,870 3.106 

Lee 40,102 — 2.4 10,570 2,106 

Linn See Listing: — End of State 

Louisa 10,353 — 9.1 2,770 1,306 

Lucas 11,472 — 21.3 3,230 1,666 

Lyon 13,357 — 13.1 3,250 1,870 

Madison 12,154 — 16.3 3,320 2,088 

Mahaska 22,691 — 14.3 6,550 2,728 

Marion 23.201 — 14.1 6.160 2,459 

Marshall 31.873 — 10.0 9.120 2.302 

Mills 12,971 — 13.9 3,010 1,500 

Mitchell 12.423 — 12.0 3,320 1,738 

Monona 14,525 — 20.4 3,990 2.091 

Monroe 11.904 — 18.2 3,040 1,643 

Montgomery . . . 13,695 — 12.8 4,110 1,633 

Muscatine 28,915 — 7.6 8,630 1,744 

O'Brien 16,166 — 16.2 4,560 1,986 

Osceola 9,360 — 11.8 2,380 1,306 

Pagre 21,632 — 13.1 5.780 2.100 

Palo Alto 14.107 — 12.8 3.600 1,864 

Plymouth 20,569 — 12.5 5,050 2.843 

Pocahontas .... 14.055 — 13.6 3,780 2,039 

Polk See Listing: — End of State 

Pottawattamie . See Listing- — End of State 

Poweshiek 17,008 — 9.3 4,990 2,161 

Ringgrold 9.171 — 17.7 2,490 1,863 

Sac 15,360 — 12.9 4,280 2.058 

Scott See Listing: — End of State 

Shelby 15.686 — 6.8 3.970 2.148 

Sioux 24,363 — 10.6 6,720 3,028 

Story 33.172 — 0.8 9,670 2.292 

Tama 19.167 — 14.5 5.390 2,724 

Taylor 12,081 — 15.3 3,330 2,208 

Union 13,744 — 16.6 4,060 1,603 

Van Buren 10,660 — 11.6 3,000 1,756 

Wapello 44,293 — 11,480 2,008 

Warren 15,581 — 11.9 4,240 2,487 

Washington 17,139 — 14.5 4,750 2,266 

248 



KADiO HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


4.328 


4.373 


358 


4.503 


4.398 


4.496 


457 


5.401 


5.216 


5.323 


516 


8.004 


4,773 


4.863 


587 


7.249 


4,087 


4,286 


336 


6,144 


10,721 


10,922 


900 


20,010 


4,174 


4.307 


399 


5,985 


3,510 


3.576 


337 


4,032 


2,460 


2.673 


191 


2,296 


4,396 


4.620 


428 


8.123 


5,504 


5.591 


661 


5,470 


11,313 


11.541 


988 


17.062 


4,708 


4.790 


443 


5,446 


6.380 


6.489 


610 


7,530 


2.430 


2,498 


198 


2,039 


3.060 


3,147 


279 


2.948 


4.246 


4,300 


360 


4,624 


9.623 


9,777 


706 


14.638 


2.946 


3,035 


378 


4.168 


14.322 


14,587 


1.148 


24.822 


3.121 


3.228 


307 


6,136 


6.906 


7.013 


606 


8.748 


5.046 


6.208 


443 


6.298 


3.996 


4.102 


296 


4.831 


3.464 


3.639 


337 


2.633 


4.262 


4,367 


392 


4.658 


3.384 


3,494 


296 


3,940 


4,074 


4.206 


463 


3,790 


4.926 


5.024 


403 


6,263 


3.568 


3.633 


296 


4,243 


6.566 


5.810 


674 


8.645 


4.867 


4,984 


510 


5.236 


4.099 


4,186 


316 


4.033 


3,024 


3,095 


268 


3.426 


3.060 


3,264 


333 


3.849 


2.711 


2,782 


263 


3.232 


4,031 


4.099 


369 


6.171 


4,407 


4.528 


433 


6.707 


7.843 


8.032 


629 


8.315 


3.836 


3.997 


343 


4.468 


8,117 


8,307 


672 


14.254 


4.434 


4.540 


382 


6.269 


4.707 


4.799 


401 


4.872 


5,772 


5.933 


522 


7.926 


9.611 


9.962 


840 


12.562 


2.682 


2,746 


230 


3.083 


3.648 


3,628 


250 


3.759 


3.236 


3,369 


367 


3.422 


3.430 


3,533 


280 


3.649 


6.687 


6.824 


449 


7.957 


6.125 


6,427 


550 


7.236 


8.934 


9,117 


712 


14.134 


3.046 


3,136 


299 


3.285 


3.323 


3,390 


294 


3.937 


3.874 


4.032 


368 


4.407 


3.174 


3,300 


263 


2.893 


4.131 


4.238 


397 


6.359 


8.210 


8.376 


686 


11.038 


4.689 


4,846 


620 


6.868 


2,380 


2,426 


226 


3.099 


6.772 


5.962 


628 


11.026 


3.498 


3.612 


346 


4.756 


5.249 


6.373 


422 


6.216 


3.815 


3.934 


349 


4.471 


4,808 


4.937 


342 


6.713 


2,617 


2.710 


177 


1.893 


4,320 


4,412 


390 


6.241 


3,783 


3.854 


414 


4.567 


5.669 


5.776 


603 


6.498 


8,478 


8.773 


815 


14.447 


5.570 


5.670 


499 


6.964 


3.440 


3.506 


344 


2.626 


4.142 


4.303 


377 


6.146 


2.997 


3.063 


262 


2.151 


11,249 


11.479 


767 


14.947 


4.195 


4.321 


468 


3.899 


4,909 


5.002 


389 


6.708 



^-POPULATIONS RADIO HOMES RETAIL — SERVICE 

% Change Radio DaUy No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

Wayne 11,205 — 15.8 3,120 1,740 3,341 3.400 264 2.511 

Webster 36,486 — 12.1 10,360 2,678 10,444 10,568 808 18,316 

Winnebago .... 10,512 — 24.8 2,670 1,646 3,047 3.152 317 4.719 

Winneshiek 19,430 — 12.7 4,910 2,887 4,959 5,060 438 5,777 

Woodbury See Listing — End of State 

Worth 10,087 — 11.9 2.620 1,533 2,629 2,670 223 2,581 

Wright 17,137 — 14.5 4,830 1,987 4,967 6.085 425 5.920 

City METROPOLITAN DISTRICTS — COUNTIES 

CEDAR RAPIDS 

(Linn) 86,918 — 2.5 26.210 3,728 23.922 24.490 1.808 41,370 

DAVENPORT (Scott; Rock Island. 111.) 

DOCK ISLAND. ILL. 

MOLINE, ILL... 203,288 + 2.8 59.620 4.111 51,786 52,760 3,763 83,132 

DES MOINES 

(Polk) 190,218 — 2.2 57,317 3,139 51,022 53,129 3.972 94.342 

SIOUX CITY 

(Woodbury) . 94,449 — 8.9 26,230 3.192 25,208 25,966 2,207 47,338 
WATERLOO 

(Black Hawk) . 77,075 — 3.6 22,860 2.494 21,084 21,563 1,446 37.097 

TOTAL STATE.. 2,308.748 — 9.0 638.790 213,318 617,006 633.168 52,780 $870,632 
NOTE: Pottawattamie County contained in Omaha-Council Bluffs Metropolitan District. Listed under Neb. 

* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 

RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



KAN 



County 

Allen .... 
Anderson 
Atchison 
Barber . . . 
Barton . . . 
Bourbon 
Brown . . . 
Butler . . . 
Chase .... 
Chautauqua 
Cherokee 
Cheyenne . 

Clark 

Clay 

Cloud .... 

Coffey 

Comanche 
Cowley ... 
Crawford . 
Decatur . . 
Dickinson . 
Doniphan . . 
Douglas . . . 
Edwards 

Elk 

Ellis 

Ellsworth 
Finney ... 

Ford 

Franklin 

Geary 

Gore 

Graham . . . 

Grant 

Gray 

Greeley 
Greenwood . 
Hamilton . . 
Harper . . . . 
Harvey . . . . 
Haskell . . . 
Hodgeman . 
Jackson 
Jefferson . . 
Jewell . . . . 




—POPULATION—^ 






% Change 


Radio DaUy 


1943* 


1940-43 


Homes 1944 


16.220 


—18.4 


4.230 


9,797 


— 16.0 


2,340 


18,912 


— 14.9 


5,010 


7.506 


— 17.3 


1,950 


23,744 


— 5.1 


6,230 


16.135 


—23.0 


4,240 


13.472 


— 22.6 


3,690 


29.707 


— 7.2 


7.820 


5,044 


— 20.5 


1,240 


6,890 


—25.4 


1,540 


27,255 


— 8.6 


6,540 


5,138 


— 17.4 


1.120 


3,305 


—19.0 


720 


10,975 


— 17.4 


3,180 


14,660 


— 15.0 


3.920 


10,314 


— 16.0 


2.500 


3,724 


— 15.6 


970 


34,529 


— 9.5 


9.430 


40,502 


— 8.3 


11,080 


6,265 


— 15.7 


1,460 


20,523 


—10.5 


5.770 


10.290 


— 20.5 


2,420 


33,360 


+ 32.5 


9.680 


5,337 


— 16.3 


1.390 


6,244 


—23.7 


1,520 


15.699 


—10.5 


3,130 


8,473 


—14.0 


2,150 


11.623 


+ 15.2 


2,760 


16,980 


— 1.6 


4,300 


19.030 


— 8.9 


4.930 


17,045 


+ 52.6 


5,130 


4,128 


— 13.9 


730 


4,636 


— 23.6 


1,210 


1.835 


— 5.7 


380 


4,842 


+ 1.4 


1.010 


1,463 


— 10.7 


320 


12.800 


— 22.4 


3,960 


2.514 


— 6.0 


560 


9.454 


—21.7 


2.600 


20,033 


— 7.7 


5,300 


1.951 


— 6.6 


450 


3,413 


— 3.5 


720 


11,067 


—17.3 


2.700 


10,999 


—13.5 


2,510 


9,532 


— 20.4 


2,390 



Population 1943* 1,707,262 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 450,421 

No. of Farms, 1940 156,327 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

1.949 4.430 4.597 394 $4,603 

1,671 2,430 2.489 242 2,310 

1.732 5,109 5,270 442 6.683 
1.030 2.039 2,100 320 2.772 
1,723 5.763 5,926 533 8.959 
2,120 4.764 4.890 474 5,493 
2,034 4.142 4,236 348 4,178 

2.482 7.391 7.596 642 9,246 
743 1,356 1.379 110 1,122 

1,134 1.754 1.796 169 1,991 

2.312 6,325 6.476 506 6.063 

949 1.151 1.208 119 1.476 

553 880 905 101 1.218 

1,809 3.365 3.420 316 3.950 

1.938 3.974 4.123 385 4.863 

1,956 2.596 2.661 245 2,760 

547 1,023 1.034 124 1.323 

2.483 9.164 9.428 797 11.450 
2.464 10.881 11.055 1.024 12,244 
1.174 1,453 1.552 152 1,304 
2.366 5,698 5,829 574 6.182 
1,670 2,611 2.714 251 1.707 
1,854 6.609 6.799 527 9.078 

827 1,446 1.479 166 1,469 

1.167 1,694 1.756 184 1.422 

1.235 3.071 3.164 293 4.660 

1.265 2,174 2.239 224 2.131 

879 2.120 2.210 209 4.611 

1,485 3,806 3.987 398 6.798 

2,153 4,811 4.976 427 5.733 

687 3.104 3.178 258 4,027 

822 748 763 107 762 

984 1,003 1.051 105 779 

272 348 363 45 431 

866 847 909 95 837 

209 310 324 39 246 

1.733 3.486 3.579 362 4.054 
379 529 636 80 762 

1.571 2.866 2.945 322 3.382 

1,614 5.063 5.191 429 6.655 

423 424 433 46 399 

759 666 675 64 421 

2.090 2.783 2.906 276 2.241 

1,943 2.541 2,613 246 1.698 

2,393 2.654 2.657 206 1.768 



249 



^—POPULATION—, 

% Change 

County 1943* 1940-43 

Johnson See Listing- — End of 

Keamy 2,306 — 8.7 

Kingrman 10,255 — 14.5 

Kiowa 4,227 —17.3 

Labette 31.912 + 5.1 

Lane 2,470 —12.4 

Leavenworth ... 36,468 +10.1 

Lincoln 6,545 —31.5 

Linn 9,961 — 16.8 

Log-an 3,621 — 1.8 

Lyon 22,754 — 13.9 

McPherson 22,149 — 8.3 

Marion 16,716 — 11.8 

Marshall 17,827 — 15.1 

Meade 5,089 — 7.8 

Miami 16,709 — 14.3 

Mitchell 9,642 — 15.0 

Montgromery . . . 47,862 — 3.8 

Morris 8,385 — 19.1 

Morton 2,061 — 5.7 

Nemaha 14,060 — 16.1 

Neosho 19,039 — 14.3 

Ness 6,265 — 8.7 

Norton 8,443 — 14.1 

Osag-e 11,810 — 21.9 

Osborne 6,870 — 30.1 

Ottawa 7,458 — 19.1 

Pawnee ! . 9,062 — 12.0 

Phillips ... 8,625 — 17.3 

Pottawatomie . . 11,905 — 15.1 

Pratt 11,488 — 7.0 

Rawlins 5,036 — 23.9 

Reno 50,029 — 4.1 

Republic 10,751 — 18.1 

Rice 14,374 — 16.5 

Riley 22,386 + 8.7 

Rooks 7,567 — 10.9 

Rush 6,873 — 17.0 

Russell ........ 11,882 — 11.7 

Saline 33,384 +13.0 

Scott 3,663 — 2.9 

Sedg-wick See Listing-— End of 

Seward 7,622 + 16.5 • 

Shawnee See Listing- — End of 

Sheridan 4,244 — 20.1 

Sherman 5,931 — 7.6 

Smith 8,365 — 21.0 

Stafford 8,849 — 15.6 

Stanton 1,456 + 0.9 

Stevens 2,767 — 13.3 

Sumner 21,686 — 17.1 

Thomas . 5,957 — 7.3 

Treg-o 4,466 — 23.3 

Wabaunsee .... 7,383 — 19.9 

Wallace 1,953 — 11.9 

Washing-ton .... 12,750 — 19.9 

Wichita 1,963 — 10.2 

Wilson 14,935 — 15.7 

Woodson 6,411 — 20.0 

Wyandotte See Listing- — End of 







RADIO HOMES I 


lETAIL— 5 


jERVICE 


Radio DaUy 


No. of 


1940 


NAB 






Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


State 












540 


471 


493 


538 


62 


411 


2,580 


1,666 


2.655 


2.711 


268 


2.691 


1,070 


735 


1.123 


1.154 


129 


1.045 


8,200 


2,464 


7.002 


7.138 


602 


7.931 


590 


552 


591 


604 


70 


659 


9,260 


2,084 


7.546 


7.722 


593 


8.316 


1,150 


1,382 


1.788 


1.868 


156 


1.302 


2,130 


2,013 


2,208 


2.285 


265 


2.059 


790 


511 


712 


732 


107 


828 


6,080 


2,406 


6.186 


6.336 


565 


8.355 


5,870 


2,575 


5.586 


5.751 


530 


6.831 


4,080 


2,540 


4,011 


4.162 


367 


4.135 


4,640 


2,686 


4.779 


4.873 


541 


4.715 


1,120 


750 


1.060 


1.097 


114 


1,494 


4,040 


2,216 


4,144 


4,203 


346 


3,926 


2,540 


1,451 


2.599 


2.670 


284 


3,214 


12,590 


2,462 


11,565 


11.881 


1,048 


15.120 


2,180 


1,414 


2,334 


2,388 


232 


2,056 


450 


334 


406 


437 


65 


638 


3,340 


2,286 


3,466 


3,549 


349 


3,963 


4,870 


2,175 


4,954 


5,077 


425 


5,674 


1,380 


1,059 


1,321 


1,364 


183 


1.174 


1,850 


1,437 


1,848 


1,928 


164 


1.930 


3,060 


2.309 


3,392 


3,479 


328 


2,677 


1,810 


1,468 


2,220 


2,271 


238 


2.062 


2,140 


1,468 


2,294 


2,356 


191 


1.662 


2,080 


1,102 


2,073 


2,125 


206 


2,933 


1,100 


1,657 


2,133 


2,256 


254 


2,134 


2,870 


1,985 


2,954 


3,020 


302 


3,018 


2,960 


1,118 


2,897 


3,045 


299 


4.399 


1,170 


1,154 


1,340 


1,379 


137 


1.123 


13,660 


3,265 


12,483 


12,887 


1,152 


19.886 


2,800 


2,209 


2,974 


3.043 


306 


2.603 


4,100 


1,487 


4,291 


4,403 


382 


5,173 


6,280 


1,495 


5,171 


5,274 


476 


8,499 


1,840 


1,250 


1,743 


1,822 


189 


1.692 


1,810 


1,128 


1,664 


1,695 


189 


1.597 


3,050 


1.270 


3,037 


3,109 


298 


3,729 


9,470 


1,667 


7,315 


7,677 


732 


12,318 


870 


528 


790 


813 


92 


1,074 


State 












1,910 


478 


1,425 


1.500 


171 


3.181 


State 












810 


929 


854 


885 


93 


719 


1,430 


705 


1,359 


1,402 


144 


2,051 


2,020 


1,963 


2,201 


2,269 


223 


1.768 


2,330 


1,312 


2,351 


2,475 


196 


2,646 


270 


223 


244 


252 


36 


378 


600 


433 


604 


620 


63 


633 


5,960 


2,840 


6,313 


6,469 


481 


6,114 


1,510 


955 


1,425 


1.466 


175 


2,175 


990 


884 


1,110 


1,130 


124 


1,096 


1,700 


1.516 


1,858 


1,883 


209 


1.541 


420 


328 


416 


428 


48 


387 


3,140 


2,630 


3,406 


3,486 


332 


2,547 


420 


395 


409 


423 


46 


614 


3,840 


1,856 


3,952 


4,076 


340 


3,504 


1,480 


1,091 


1,616 


1,648 


219 


1.401 


State 













City 




METROPOLITAN 


OISTKICTS — COUNTIES 








TOPEKA 


















(Shawnee) 


85,526 


— 6.3 


24.920 


2,200 


23,202 


23,955 


1,797 


35,534 


WICHITA 


















(Sedgwick) . . 


189,995 


+ 32.6 


54,870 


3,290 


36,943 


38,356 


3,172 


62,794 


TOTAL STATE . . 


1,707,202 


— 4.6 


450,421 


156,327 


411,984 


424,457 


37,592 


$503,948 



NOTE: Johnson and Wyandotte Counties contained in Kansas City, Mo. -Kansas City. Kana. Metropolitan 
District. Listed under Mo. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 

250 



KiNTyCBCY 



Population 1943* 2,607,673 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 478,740 

No. of Farms, 1940 252,894 



County 

Adair . . 
Allen . . 
Anderson 
Ballard 
Barren . 
Bath . . . 
Bell . . . 
Boone . . 
Bourbon 



Boyle 

Bracken . . . 
Breathitt . . 
Breckinridg-e 
Bullitt . . . . 
Butler . . . . 
Caldwell . . . 
Calloway . . 



Campbell See 

Carlisle 

Carroll 

Carter 

Casey 

Christian .... 

Clark 

Clay 

Clinton 

Crittenden . . . 
Cumberland . . 

Daviess 

Edmonson . . . 

Elliott 

Estill 

Fayette 

Fleming 

Floyd 

Franklin .... 

Fulton 

Gallatin 

Garrard 

Grant 

Graves 

Grayson 

Green 

Greenup 

Hancock .... 

Hardin 

Harlan 

Harrison .... 
Hark 



Henry . . . . 
Hickman 
Hopkins . . 
Jackson 
Jefferson 
Jessamine 
Johnson . . 
Kenton 
Knott . . . . 
Knox . . . . 
Larue ... 
Laurel . . 
Lawrence 

Lee 

Leslie . . . , 

Letcher 

Lewis . . . 

Lincoln 

Livingston 

Logan . . . 

Lyon 

McCracken 

McCreary 

McLean 

Madison . 



^—POPULATION-^ 






RADIO HOMES 


RETAIL— SERVICB 


% 


Change 


Radio DaUy 


No. of 


1940 


NAB 






1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


SalM 


16,214 


— 12.7 


1,870 


3,331 


1.902 


1,925 


252 


$1,388 


13,205 


— 14.8 


1,770 


2,709 


1,841 


1.862 


213 


1.876 


7,990 


— 10.6 


1,750 


1,480 


1.718 


1.762 


106 


1.382 


8,650 


— 8.8 


1,650 


1,387 


1.553 


1.636 


150 


987 


24,989 


— 9.3 


4,270 


4,264 


4.138 


4.232 


393 


5.141 


9,847 


— 14.0 


1,650 


1,686 


1,577 


1.636 


146 


965 


41,895 


— 4.4 


5,250 


1,385 


5,026 


6.196 


443 


7.441 


10,240 


— 5.4 


2,200 


1,443 


2.232 


2.289 


170 


1.197 


16,150 


— 9.9 


3,830 


1,343 


3.513 


3.616 


207 


3.454 


See Listing- 


—End of 


State 












16,248 


— 4.8 


3,560 


1,307 


3,238 


3.383 


280 


5.302 


8,145 


— 13.2 


1,810 


1,370 


1.798 


1.866 


173 


1.364 


18,547 


— 22.5 


900 


3.663 


1,003 


1.030 


379 


980 


15,104 


— 14.9 


2,270 


2,814 


2,346 


2.381 


292 


1.637 


8,854 


— 6.9 


1,540 


1,177 


1,476 


1.491 


111 


987 


11,098 


— 22.8 


1,110 


2,091 


1,264 


1.280 


246 


723 


13,017 


— 10.2 


2,360 


1,572 


2.291 


2,361 


180 


2.381 


16,863 


— 11.4 


3,090 


3,040 


2.996 


3.118 


295 


3,040 


See Listing- 


-End of 


State 












6,189 


— 19.1 


1,130 


1,143 


1.192 


1.242 


94 


787 


7,558 


—12.7 


1,610 


953 


1.667 


1.692 


IBS 


2.095 


21,786 


— 14.7 


2,000 


2,858 


2.676 


2.738 


289 


2.148 


16,487 


— 17.4 


1,550 


3,389 


1.635 


1.672 


197 


937 


36,439 


+ 0.9 


5,610 


3,027 


4.906 


6.061 


519 


7.083 


16,399 


— 8.8 


3,630 


1,605 


3.431 


3,692 


316 


4.444 


19,716 


— 17.5 


1,410 


3,574 


1.496 


1.530 


269 


1.123 


9,393 


— 8.6 


990 


1,574 


969 


978 


128 


727 


10,082 


— 16.8 


1,900 


1,641 


2,006 


2.040 


166 


1.476 


9,767 


—18.1 


990 


1,964 


1,056 


1.075 


153 


866 


48,937 


— 6.5 


10,610 


3,294 


9.928 


10.299 


792 


14.220 


9,091 


— 19.9 


1,020 


1,818 


1.117 


1,132 


185 


693 


6,732 


— 22.7 


630 


1,487 


707 


718 


116 


422 


14,645 


— 18.5 


1,670 


1,940 


1.784 


1.821 


231 


1.896 


81,324 


+ 3.1 


19,490 


1,198 


16,678 


17.249 


1.125 


36.564 


11,360 


— 14.8 


2,140 


2.433 


2.166 


2,259 


244 


1.763 


44,590 


— 15.8 


5,670 


4,026 


6.906 


6.031 


586 


5.846 


21,426 


— 8.1 


4,920 


1,363 


4.748 


4.820 


335 


7.189 


13,920 


— - 9.7 


2,560 


1,020 


2.486 


2.559 


339 


4.012 


3,271 


—24.1 


600 


729 


660 


701 


79 


626 


10,321 


—13.3 


1,790 


1,922 


1,817 


1.848 


149 


1.669 


8,742 


— 11.5 


1,770 


1,545 


1.772 


1.802 


183 


1.792 


28.507 


— 10.3 


5,500 


4,247 


6,306 


6,603 


492 


5.901 


15,000 


—14.6 


1,760 


2,916 


1.804 


1.847 


288 


1.673 


10,680 


— 13.3 


1,540 


2,605 


1.647 


1.686 


181 


930 


18,842 


— 24.4 


2,970 


2,094 


3.396 


3.463 


272 


2.027 


5,653 


— 17.0 


890 


1,086 


939 


962 


104 


693 


29,917 


+ 40.4 


5,610 


2,836 


3,605 


3.740 


426 


5.673 


66,040 


—12.3 


10,270 


1,638 


10,204 


10.484 


663 


14.272 


12,486 


— 17.4 


2,930 


2,568 


2,973 


3.144 


280 


3,946 


14,391 


— 16.5 


2,020 


2,979 


2.121 


2.172 


266 


1.666 


See Listing- 


—End of 


State 












11,061 


— 9.5 


2,320 


1,501 


2.293 


2.321 


179 


1.822 


6,944 


— 24.0 


1,260 


1,388 


1,384 


1.440 


100 


1.018 


32,720 


—13.4 


6,470 


2,343 


6.646 


6.667 


631 


7.558 


11,822 


— 27.6 


900 


2,535 


1.049 


1.100 


168 


793 


See Listing- 


—End of 


State 












10,707 


— 12.1 


2,160 


1,148 


2.172 


2.202 


223 


2.284 


21,503 


— 16.6 


2,600 


2,644 


2.767 


2.800 


293 


3.367 


See Listing- 


—End of 


State 












16,957 


— 15.2 


1,220 


2,645 


1,276 


1.289 


226 


778 


23,870 


— 23.1 


2,470 


3,432 


2,766 


2.831 


326 


2.219 


9,022 


— 6.2 


1,500 


1,332 


1,424 


1.446 


168 


1,226 


21,138 


— 17.6 


2,260 


3,631 


2.404 


2.462 


266 


2.367 


13,363 


—22.6 


1,490 


2,508 


1.668 


1.712 


216 


1.139 


8,619 


— 20.6 


850 


1,396 


936 


967 


146 


770 


12,696 


— 15.3 


590 


2,334 


611 


622 


148 


562 


35.077 


— 13.6 


4,460 


2,670 


4.466 


4,642 


460 


4.672 


12,985 


— 17.2 


1,700 


2,288 


1.722 


1,824 


167 


916 


16,507 


—16.9 


2,430 


2,802 


2,626 


2,607 


288 


2.063 


8,077 


—11.5 


1,280 


1,257 


1.282 


1,307 


92 


614 


20,350 


— 12.8 


3,380 


3,045 


3,378 


3,486 


316 


3.310 


7,855 


—13.4 


1,030 


914 


974 


1,062 


77 


836 


45,210 


— 6.8 


9,880 


1,937 


9.318 


9,596 


780 


15.917 


15,416 


— 6.3 


1,640 


1,676 


1.636 


1.573 


303 


1.683 


9,386 


—18.0 


1,780 


1,397 


1,891 


1.933 


168 


1.103 


29.801 


+ 4.4 


4,940 


3.643 


4.163 


4,341 


408 


6.700 



251 



^-POPULATION-^ 

% Change Radio Daily No. of 

County 1943* 1940-43 Homes 1944 Farms 

Magoffin 12,982 —25.8 980 2,670 

Marion 14,848 — 12.2 2,260 2,122 

Marsliall 13,431 — 19.1 2,370 2,182 

Martin 8,771 — 20.0 630 1,394 

Mason 17,313 — 9.2 3,770 1,630 

Meade 8,016 — 9.2 1,340 1,295 

Menifee 4,425 — 22.2 380 950 

Mercer 13,129 — 10.3 2,830 1,932 

Metcalfe 8,942 — 17.3 1,180 2,205 

Monroe 13,175 — 6.4 1,670 2,322 

Montg-omery . . . 11,211 — 8.7 2,030 1,100 

Morg-an 12,773 — 24.1 1,080 3,008 

Muhlenberg- 30,809 — 18.0 4,780 2,868 

Nelson 16,855 — 6.4 2,790 1,968 

Nicholas 7,073 — 17.9 1,570 1,485 

Ohio 18,112 — 25.8 2,640 3,429 

Oldham 10,449 — 2.5 1,610 802 

Owen 9,076 — 17.1 1,780 1,993 

Owsley 6,767 —24.5 640 1,713 

Pendleton 8,512 — 18.1 1,820 1,741 

Perry 42,871 — 10.4 5,530 3,268 

Pike 65,602 — 7.8 7,430 6,633 

Powell 6,830 — 24.0 550 947 

Pulaski 32,396 — 18.7 4,260 6,186 

Robertson 2,822 —17.4 610 737 

Rockcastle 14,462 — 16.8 1,170 2,366 

Rowan 11,107 — 12.8 1,460 1,345 

Russell 12,461 — 8.5 1,200 2,194 

Scott 12,826 — 10.4 2,890 1,617 

Shelby 16,149 — 9.1 3,540 2,086 

Simpson 10,406 — 11.6 1,910 1,484 

Spencer 5,585 — 17.3 980 1,115 

Taylor 12,646 — 6.7 2,070 1,829 

Todd 12,982 — 8.8 1,790 1.766 

Trigg 10,179 — 20.4 1,400 1,609 

Trimble 4,813 — 14.1 930 1,084 

Union 16,736 — 3.9 3,240 1,217 

Warren 33,226 — 9.3 6,060 3,608 

Washington 11,650 — 10.1 1,990 2,143 

Wayne 15,278 — 11.2 1,460 2,437 

Webster 16,753 — 12.7 2,970 1,647 

Whitley . . : 28,236 — 14.8 3,260 2,796 

Wolfe 8,294 — 17.0 610 1,642 

Woodford 10,714 — 9.6 2,190 820 

City METROPOLITAN DISTRICTS 

LOUISVILLE (Jefferson; Clark; Floyd. 

Ind.) 603,989 +11.7 131,870 6,229 



RADIO HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


1,016 


1.039 


246 


673 


2,243 


2.303 


169 


2.376 


2,518 


2.601 


211 


1.667 


680 


699 


107 


413 


3.648 


3.730 


376 


5.450 


1.309 


1,322 


130 


910 


405 


415 


68 


341 


2.760 


2,836 


318 


2.761 


1.237 


1.275 


112 


517 


1,676 


1,604 


259 


1.128 


1,965 


2,007 


209 


2.732 


1,197 


1,248 


270 


830 


4,870 


4,976 


416 


5.066 


2,614 


2.678 


200 


2.532 


1,668 


1,705 


110 


1.169 


3.080 


3.133 


412 


2,119 


1,472 


1.504 


107 


1.135 


1.877 


1.917 


123 


1.367 


618 


633 


116 


378 


1,924 


1.973 


166 


1.444 


6.438 


6,536 


612 


7.621 


7.116 


7.284 


770 


8.067 


588 


613 


92 


302 


4.611 


4.681 


510 


4.482 


640 


659 


64 


426 


1.207 


1.240 


265 


1.062 


1.473 


1.600 


217 


1.675 


1.172 


1.187 


173 


915 


2.800 


2.892 


196 


2.811 


3.384 


3.606 


207 


3.723 


1.818 


1.868 


176 


2.229 


1.043 


1.068 


68 


644 


1.961 


2.013 


178 


1.917 


1.713 


1.771 


196 


1.607 


1.527 


1.563 


104 


1.050 


930 


973 


81 


324 


2,970 


3.067 


224 


2.711 


5.787 


5.987 


626 


8.674 


1.961 


1.997 


149 


1.854 


1.357 


1.466 


177 


1.385 


2.977 


3.066 


282 


2.840 


3,340 


3.434 


469 


5,128 


646 


654 


108 


390 


2.109 


2.194 


159 


2.088 


— COUNTIES 








105,487 


108,086 


7,866 


165,966 



TOTAL STATE 2,607,673 — 8.0 478,740 262-,894 444,416 456,633 40,283 $654,228 

NOTE: Boyd County contained in Hunting-ton- Ashland Metropolitan District. Listed under West Virg-inia. 
Campbell, Kenton Counties contained in Cincinnati Metropolitan District. Listed under Ohio. Henderson 
County contained in Evansville Metropolitan District. Listed under Indiana. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



LOUOSDANA 



Population 1943* 2,339,596 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 350,620 



No. of Farms, 1940 



150.007 



Parish 

Acadia . . . 

Allen 

Ascension . 

Assumption 

Avoyelles . 

Beauregard 

Bienville 

Bossier . . . 

Caddo 

Calcasieu . 

Caldwell . . 

Cameron 

Catahoula 



-POPULATION^ 






RADIO HOMES 


RETAIL — SERVICE 


% Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


41,712 — 9.8 


4,300 


3,937 


4.203 


4,300 


627 


$7,510 


16,477 — 6.1 


2.010 


1,302 


1,878 


1.933 


195 


1.998 


20,070 — 5.4 


2,170 


1,411 


2,012 


2,060 


266 


2.929 


16,578 — 10.6 


1,380 


651 


1.373 


1.391 


204 


2.380 


35,244 — 10.2 


3,510 


5,242 


3,396 


3.511 


592 


4.362 


16,786 +13.1 


1,920 


1,709 


1,604 


1,651 


195 


2.095 


20,616 —14.5 


2.040 


3,083 


2.090 


2,142 


220 


2.668 


30,100 + 3.5 


3,900 


3,079 


3.286 


3.422 


276 


4.528 


=! Listing — End of 


State 












73,917 +30.8 


12,960 


1,776 


9.043 


9.179 


973 


16.994 


10,331 —14.2 


1,300 


1,252 


1,296 


1.348 


120 


1.358 


6,493 — 23.7 


700 


842 


789 


813 


97 


605 


11,394 — 22.1 


900 


2,219 


915 


1.019 


182 


1.136 



252 



^—POPULATION-^ 

% Change Radio Daily No. ol 

Parish 1943* 1940-43 Homes 1944 Farms 

Claiborne 26.271 — 12.0 2,640 3.758 

Concordia 13,195 — 9.4 1,170 1,824 

DeSoto 27,548 —13.4 2,310 4,397 

East Baton 

Rouge 112,246 +27.0 22,350 1,853 

East Carroll . . . 15,986 —16.0 1,490 2.876 

East Feliciana . . 17,847 — 1.1 970 1.971 

Evang-eline 30,581 + 0.3 2,010 4,578 

Franklin 28,907 — 10.7 2,760 5,865 

Grant 15,751 — 1.1 1,690 1,423 

Iberia 34,400 — 7.5 4,610 1,314 

Iberville 24,784 — 8.5 2,540 741 

Jackson 15,790 —11.3 2.210 1,638 

Jefferson See Listing- — End of State 

Jefferson Davis. . 22.570 — 6.7 2,790 1,665 

Lafayette 43,190 — 1.7 4,890 3,441 

Lafourche 34,489 —10.7 3,440 1,120 

LaSalle 12,183 +11.2 1,610 704 

Lincoln 22,513 — 9.2 2,850 2,842 

Livingston 16,045 — 9.8 1,770 2,162 

Madison 16,753 — 9.2 1,580 2,524 

Morehouse 25,786 — 6.5 2,610 3,744 

Natchitoches . . . 37.357 — 8.9 3,230 4,886 • 

Orleans See Listing- — End of State 

Ouachita 60.437 + 2.1 11,240 2,499 

Plaquemines . . . 9,663 — 21.6 1,270 602 

Pointe Goupee . . 21,951 — 8.6 1,830 2,828 

Rapides 93,157 +27.0 12,750 3,368 

Red River 14,018 — 11.7 1,070 2,338 

Richland 25,492 — 11.6 2,450 4,866 

Sabine 21,307 — 9.7 2,020 2,540 

St. Bernard 7,480 + 2.7 1,240 111 

St. Charles 11,748 — 4.7 1,510 253 

St. Helena 7,885 — 17.4 620 1,709 

St. James 14,187 —14.5 1,210 434 

St. John the 

Baptist 13,303 — 9.9 1,450 181 

St. Landry 68,854 — 3.7 5,320 7,883 

St. Martin 23,081 — 12.6 1,760 2,440 

St. Mary 32,802 + 4.3 4.070 387 

St. Tammany . . . 22,184 — 6.1 3,290 1,245 

Tangipahoa 42,352 — 7.0 5,240 4,521 

Tensas 13,204 — 17.2 970 2,371 

Terrebonne 35,182 — . 1.9 3,880 917 

Union 20,780 — 0.8 2,510 ' 3,248 

Vermilion 34,111 — 9.6 3,500 3,392 

Vernon 26,871 +40.4 2,020 1,885 

Washington .... 32,383 — 6.0 4,710 3,261 

Webster 34,442 + 2.3 4,810 2,785 

West Baton 

Rouge 10,388 — 7.8 1.080 501 

West Carroll . . . 17,020 — 11.6 2,060 3,275 

West Feliciana . 10,996 — 6.2 490 1,253 

Winn .' 14,865 —12.2 1,690 1,641 

City METROPOLITAN DISTRICTS 

NEW ORLEANS (Jefferson, 

Orleans) .... 574,164 + 5.4 129,010 483 
SHREVEPORT 

(Caddo) 132,420 — 11.8 25,950 5,061 



TOTAL STATE. 



,339,596 



0.8 350,620 150,007 



RADIO HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


2.645 


2.698 


318 


3.720 


1,137 


1.161 


167 


1.913 


2.313 


2.378 


303 


3.591 


15.889 


16.314 


1.277 


37.038 


1.500 


1.582 


159 


2.239 


877 


889 


132 


1.072 


1.781 


1,827 


409 


2.613 


2,704 


2.792 


267 


3.346 


1,491 


1.549 


177 


1.661 


4,411 


4.519 


512 


7.455 


2,476 


2.512 


351 


3,681 


2,186 


2.231 


166 


8.029 


2,620 


2,711 


311 


4.636 


4,428 


4,528 


681 


8.896 


3,342 


3,474 


401 


7.309 


1.297 


1.322 


160 


2.058 


2,744 


2.824 


266 


3.773 


1,757 


1,771 


194 


1.567 


1,633 


1.561 


202 


2.885 


2,454 


2.511 


210 


3.846 


3,091 


3.197 


392 


4.646 


9.735 


10,035 


947 


21.681 


1.446 


1.454 


137 


938 


1.748 


1.815 


338 


2.715 


8,978 


9.309 


957 


16.428 


1,159 


1.180 


113 


1.355 


2,439 


2.549 


253 


3,240 


1,928 


2.020 


261 


2.681 


1.073 


1.093 


102 


701 


1.417 


1.441 


188 


1.563 


661 


672 


49 


321 


1,213 


1.270 


242 


1.748 


1,422 


1.449 


196 


1.705 


4,915 


5.021 


829 


10.128 


1,784 


1.812 


369 


2.681 


3.505 


3.569 


404 


5.001 


3,098 


3.158 


350 


3.697 


5,026 


5,089 


544 


7.812 


1,021 


1.050 


162 


1.450 


3,441 


3.590 


493 


8.035 


2.169 


2.298 


203 


1.968 


3.437 


3.495 


616 


4.869 


1,977 


2.019 


209 


2.270 


4,443 


4.626 


396 


6.223 


4,208 


. 4,295 


394 


5.706 


1,049 


1,061 


107 


1.206 


2,044 


2.103 


194 


1.903 


467 


473 


82 


676 


1,610 


1.731 


154 


2.120 


—COUNTIES 








110,175 


112,180 


9.991 


185.931 


25,835 


26,484 


2.255 


56,696 


207.833 


315,261 


32,356 


$522,652 



* Civilian Population Estimates — Bureau of the Census, March 1. 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



County 

Androscoggin 
Aroostook 
Cumberland 
Franklin . . 
Hancock . . . 



Population 1943* 795,228 

IX n IP Radio Homes, 1944 (RADIO 

llvll IP DAILY Estimate) 198,630 

II XI Ifta No. of Farms, 1940 38,980 

,— POPULATION—, RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

76.225 — 0.6 19.790 2,111 17,657 18.150 1.511 $30,783 

78.717 — 16.6 13.540 5.706 14.031 14.569 1.639 23.982 
See Listing — End of State 

17,708 — 11.0 4,310 1,469 4,266 4.348 469 5.669 

24,396 — 24.7 6,590 1.804 7.601 7.767 887 10.787 

253 



County 

Kennebec 

Knox 

Lincoln 

Oxford 

Penobscot . . . . 
Piscataquis 
Sag-adalioc . . . . 

Somerset 

Waldo 

Washing-ton . . . 
York 

City 
PORTLAND 

(Cumberland) 

TOTAL STATE. 



—POPULATION—^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 



70,392 
22,474 
14,356 
37,008 
93,590 
17,241 
18,236 
31,088 
16,727 
29,915 
88,412 



— 17.2 
— 11.8 
— 13.3 

— 3.6 

— 6.6 

— 4.6 
— 17.7 
— 20.9 
— 20.7 

+ 8.2 



17,040 
6,380 
3,920 
8,930 

22,950 
4.360 
4,900 
7,730 
4,150 
7,210 

23,240 



No. of 
Farms 
3,449 

1,544 
1,810 
2,509 
3,932 
977 
669 
2.863 
2,593 
2,358 
2,249 



RADIO HOMES 

1940 NAB 

Census Projection 



RETAIL — SERVICE 



16,464 
6,704 
3.859 
9.047 

21.146 
4.156 
4,558 
8,279 
4,647 
7,816 

19.340 



16.868 
6.869 
4.012 
9.204 

21,649 
4.232 
4.662 
8.509 
4,667 
8.102 

19.689 



METROPOLITAN DISTRICTS — COUNTIES 



158,743 +10.5 43.590 



2,937 



34,977 



795,288 



5.8 198.630 



38.980 184.348 



36,033 
189,300 



Stores 

1.643 
732 
411 
795 

1.768 
359 
370 
790 
480 
893 

2.147 



2,964 



Sales 

28.390 
9.891 
5.024 

11.968 

36.143 
4.483 
6,260 
9.741 
5.181 
9.383 

27,914 



69,868 



17.758 $296,057 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



AmYLAINID 



County 

Alleg-any 

Anne Arundel . 
Baltimore . . . . 
Baltimore City . 

Calvert 

Caroline 

Carroll 

Cecil 

Charles 

Dorchester . . . . 

Frederick 

Garrett ....... 

Harford 

Howard 

Kent 

Montg-omery 
Prince Georges . 
Queen Annes . . 
St. Marys . . . . 

Somerset 

Talbot 

Washington . . . 
Wicomico . . . . 
Worcester . . . . 



—POPULATION-^ 

% Change 
1943* 1940-43 



83,623 
See Listing- 
See Listing- 
See Listing-- 
10,769 
15,858 
38,672 
30,647 
20,691 
24,015 
53,228 
18,810 
42,628 
18,349 
12,998 
See Listing-- 
See Listing- 
12,256 
17,716 
17,573 
15,913 
70,360 
32,116 
18.212 



— 3.9 

-End of 
-End of 
-End of 
+ 2.7 

— 9.6 

— 1.0 
+ 16.1 
+ 25.6 

— 14.3 

— 8.9 
— 14.4 

+ 33.8 
+ 6.8 

— 3.5 
-End of 
-End of 
— 15.3 
+ 21.1 
— 16.2 
— 15.3 

+ 2.2 

— 7.0 
— 14.1 



Radio Daily 
Homes 1944 

20,590 

State 

State 

State 
1,460 
3,510 
8,820 
6,460 
2,590 
4,840 
11,680 
3,140 
9,820 
3,720 
2,770 

State 

State 
2,550 
1,720 
3,310 
3,770 
17,140 
7,830 
4,000 



Population 1943* 1,967,963 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 490,240 

No. of Farms, 1940 42,110 

RADIO HOMES RETAIL — SERVICE 
No. of 1940 NAB 

Farms Census Projection Stores Sales 

1,132 18.896 19,427 1.423 $29,240 



1,177 
1.817 
3,188 
1,456 
1,276 
1,486 
3,466 
2,068 
2,269 
1,007 
852 



1,271 
1,347 
1,193 
1,033 
2,516 
2,191 
1,767 



1.256 
3,450 
7,950 
4.897 
1.799 
4.769 
11.525 
3,146 
6,567 
3.071 
2.444 



2.527 
1,280 
3.357 
3,853 
14.843 
7,335 
4,001 



1,286 
3,507 
8.090 
5.136 
1.907 
5.040 
11.793 
3,267 
6.823 
3,176 
2,613 



2,579 
1,313 
3,521 
3.970 
15.305 
7.597 
4.169 



City METROPOLITAN DISTRICTS — COUNTIES 

BALTIMORE (Baltimore (city), Anne Arundel, 

Baltimore) .. 1,197.493 +11.6 319,230 5,378 252,619 261.658 



202 
346 
585 
443 
231 
618 
927 
253 
557 
302 
319 



232 
250 
432 
390 
1.300 
687 
468 



22,47! 



1.962 
4,091 
9.364 
6,201 
3.141 
6.943 
18.123 
4.031 
9.261 
4.447 
4.133 



3.868 
2.365 
3.121 
6.863 
23.162 
12,970 
7.673 



457.989 



TOTAL STATE.. 1,967,963 + 8.9 490,240 42,110 396,338 410,164 34,063 $664,491 

NOTE:Montgomery, Prince Georges Counties contained in Washington, D. C. Metropolitan District. 
Listed under Washington, D. C. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



Population 1943* 4,116,242 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 1,133,480 

No. of Farms, 1940 31,897 





^—POPULATION—, 






RADIO HOMES 


RETAIL — SERVICE 




% 


Change 


Radio Daily 


No. of 


1940 


NAB 






County 


1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


Barnstable . . . 


36,113 


— 2.8 


10.510 


1,422 


9.684 


9.825 


1.084 


$21,793 


Berkshire . . . . 


120,299 


— 1.6 


33,390 


1,684 


30,007 


30.922 


2.269 


61.640 


Bristol 


. . See Listing- 


—End of 


State 












Dukes 


4,649 


— 17.2 


1,410 


208 


1,508 


1.617 


222 


8,248 


Essex 


. . See Listing- 


—End of 


State 













254 



^—POPULATION— ^ 

% Change Radio Daily No. of 
County 1943* 1940-43 Homes 1944 Farms 

Franklin 47,211 — 4.5 13,340 2.434 

Hampden See Listing- — End of State 

Hampshire .... See Listing- — End of State 

Middlesex See Listing- — End of State 

Nantucket 2,529 — 25.0 810 43 

Norfolk See Listing- — End of State 

Plymouth See Listing — End of State 

Suffolk See Listing- — End of State 

Worcester See Listing — End of State 



RADIO HOMES 

1940 NAB 

Census Projection 

12,347 12.704 



RETAIL — SERVICE 



948 



955 



Stores 
932 



119 



Sales 
19.792 



2.110 



City METROPOLITAN DISTRICTS — COUNTIES 

BOSTON (Suffolk, Essex, Middlesex, Norfolk, Plymouth) Ul-^i^i-t 

LOWELL 

LAWRENCE 

HAVERHILL . . 2,692.242 — 4.6 

FALL RIVER (Bristol) 

NEW BEDFORD. 340,315 — 6.7 

SPRINGFIELD (Hampden, Hampshire) 

HOLYOKE 395,266 — 2.3 

WORCESTER 

(Worcester) . 477,618 — 5.1 



740,670 


11,857 


682,799 


705,399 


55,758 


1,282.454 


94,530 


3,833 


89,300 


91,776 


7,110 


126,600 


109,84-0 


4,582 


99,027 


101,708 


7,741 


171,943 


128,980 


5,834 


119,210 


122.836 


8.775 


196.533 



TOTAL STATE. 



4,116,242 — 4.6 1,133,480 31.897 1,044.830 1,077,642 



84.000 $1,876,113 



* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



MOCIHICANI 



County 



-POPULATION-^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 



Population 1943* 5.282,307 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 1,445,290 

No. of Farms, 1940 187,589 



Alcona 

Alger 

Allegan 

Alpena 

Antrim 

Arenac 

Baraga 

Barry 

Bay 

Benzie 

Berrien 

Branch 

Calhoun 

Cass 

Charlevoix 

Cheboygan 

Chippe-wa 

Clare 

Clinton 

Cra-wford 

Delta 

Dickinson 

Eaton 

Emmet 

Genesee 

Gladwin 

<Jogebic 

Grand Traverse , 

Gratiot 

Hillsdale 

Houghton 

Huron 

Ingham 

Ionia , 

losca 

Iron 

Isabella 

Jackson 

Kalamazoo . . . 

Kalkaska 

Kent 

Ke-weenaw .... 

Lake 

Lapeer 

Leelanau 



4.322 

8.455 
37,375 
18,456 

9.150 

7.246 

6.683 

20,584 

See Listing- 

6,109 
89.337 
24.378 
99.999 
20,572 
10.208 
10,257 
28,031 

8,012 
25,316 

2,562 
30,786 
22.849 
32,743 
12,317 
See Listing- 

7,894 
25.784 
20,988 
28,238 
27,771 
36,070 
27.878 
See Listing- 
32,038 

7,196 

16,906 

21,506 

95,102 

See Listing- 

3,654 
See Listing- 

2,917 

4.001 
30.332 

6,130 



— 20.8 
— 16.5 
— 10.7 
— 10.9 
— 16.5 
— 21.5 
— 28.6 

— 9.0 
-End of 
— 21.4 

+ 0.4 

— 6.7 
+ 6.1 

— 6.1 
— 21.3 
— 24.8 

+ 4.9 
— 12.6 

— 5.1 
— 32.0 

— 9.6 
—20.5 

— 4.0 
— 22.0 
-End of 
— 15.9 
— 18.9 
— 10.3 
— 12.3 
-^ 4.5 
—24.2 
— 14.4 
-End of 

— 10.3 
— 15.7 
— 16.5 
— 17.2 
+ 2.1 
-End of 
— 29.2 
-End of 
— 26.1 
— 16.6 

— 5.6 
—27.1 



1,040 
1,800 
10,200 
4,260 
2,030 
1.540 
1,570 
5,880 

State 
1,620 
25,470 
7,200 
29,260 
5,850 
2,510 
2,240 
6,550 
1,910 
6,950 
580 
7,510 
6,030 
9,650 
2,860 

State 
1,840 
6.510 
5.000 
7.510 
7.860 
9.780 
6,710 

State 
8.580 
1,830 
4,150 
5,360 
26,550 

State 

780 

State 

730 

840 

6,980 

1,280 



No. of 
Farms 

792 
668 
4,775 
1,362 
1,249 
1,369 
860 
3,111 

798 
5,324 
2,792 
3,623 
2,466 
1.124 
1.122 
1,584 

899 
3,141 

101 
1,426 

623 
3,354 
1,120 

1,296 
842 
1,614 
3,346 
3,601 
1,644 
4.155 

3,041 

741 

867 

2,619 

3,386 

690 

140 

697 

3.444 

1,119 



RADIO HOMES 



1940 
Census 

1,130 
1,905 
10,018 
4.225 
2,145 
1,726 
1,895 
5,715 

1.795 
22.559 
6,774 
24,493 
5,478 
2,706 
2,545 
5.697 
1.889 
6,428 
740 
7.286 
6,676 
8.801 
3.189 

1,915 
7,106 
4.903 
7,405 
7.224 
11,116 
6,837 

8,353 

1,862 

4,382 

5,628 

23,193 

891 

63,953 

871 

871 

6.409 

1,517 



NAB 

Projection 

1,171 
1,932 
10,305 
4,307 
2.180 
1,744 
1,938 
5,824 

1,822 
23,150 
6,928 
25,227 
5.627 
2,821 
2,625 
5.699 
1.973 
6.615 
754 
7.509 
6.782 
9.103 
3.252 

1,961 
7.263 
5.002 
7.662 
7,475 
11,377 
6.994 

8.583 
1,962 
4,466 
5.769 
23.707 

969 

65.723 

873 

915 

6.699 

1.653 



RETAIL — SERVICE 



Stores 
99 
162 
790 
330 
187 
165 
135 
289 

180 
1.672 
514 
1.737 
385 
286 
267 
469 
190 
423 
111 
576 
470 
623 
364 

158 
569 
338 
586 
518 
802. 
579 

667 
168 
322 
373 
1.592 

60 

4.479 

44 

115 

516 

170 



Sales 
$1,047 
2.683 
10.837 
6.487 
1.857 
2,211 
2.141 
4.896 

2.184 
33.004 
7.563 
36.360 
6.170 
3,572 
3.658 
9.036 
2.051 
5.949 
1.526 
10.424 
7.687 
8.473 
7.110 

1,909 
9.808 
9.606 
9,338 
6.694 
13.249 
8,171 

8.633 
2.264 
6.200 
6.778 
35,064 

740 

102.263 

677 

802 

7.789 

1.382 



255 



^—POPULATION-^ RADIO HOMES 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection 

Lenawee 51,322 — 3.6 14,420 4,186 13.200 13.608 

Livingston 21.024 + 08 5,730 2.236 5.112 5,251 

Luce 6,783 — 8.6 1,110 189 1,069 1.103 

Mackinac 7,124 — 24.3 1,540 511 1,722 1.793 

Macomb See Listing — End of State 

Manistee 15.492 — 16.0 4.230 1.338 4.435 4.504 

Marquette 40,333 — 14.3 10,400 1,030 10,608 10,833 

Mason 18,809 — 2.8 5,020 1,858 4,589 4.695 

Meoosta 14,392 — 14.9 3,650 2,144 3.679 3.836 

Menominee 21.610 — 13.2 5,420 2,002 5.484 5.583 

Midland 28,535 + 5.3 7,040 2,113 5.956 6.129 

Missaukee 6,511 — 19.0 1,310 1,214 1,394 1.440 

Monroe 58,198 — 0.7 15,260 4,165 13.549 14.003 

Montcalm 24,995 — 12.5 6,920 3,685 6,923 7.133 

Montmorency . . 2,831 — 26.3 560 500 667 676 

Muskegon 99,837 + 5.7 28,210 2,277 23.998 24,324 

Newaygo 16.822 — 12.8 4,170 2,799 4.236 4,296 

Oakland See Listing — End of State 

Oceana 12,415 — 16.2 3,060 2,015 3.182 3.262 

Ogemaw 8,051 — 7.7 1,680 1,080 1.559 1,649 

Ontonagon 7,130 — 37.2 1,800 1,239 2,401 2,452 

Osceola 12,094 — 9.1 2,860 1,929 2,777 2,836 

Oscoda 1,937 — 23.8 420 247 478 486 

Otsego 4.658 — 20.1 970 514 958 979 

Ottawa 58.480 — 1.8 16,460 4,369 14.882 15.240 

Presque Isle .... 9,936 — 18.8 1,890 1,105 2,044 2,076 

Roscommon 3,130 — 14.7 810 197 828 851 

Saginaw See Listing — End of State 

St. Clair 78,314 + 2.8 22,000 4,533 18.953 19.466 

St. Joseph 27,523 — 13.3 8,280 2,336 8,321 8,532 

Sanilac 26,677 — 11.4 6,900 4,897 6,738 6,968 

Schoolcraft .... 7,593 — 20.3 1,780 382 1,939 1.963 

Shiawassee .... 38,687 — 6.1 10,900 3,246 10.179 10.484 

Tuscola 33,026 — 7.5 8,050 4,690 7,707 7.892 

Van Buren 30,381 — 13.4 8,960 4,348 8,881 9.237 

Washtenaw .... 99,649 +23.3 28,360 3,363 20,880 21.332 

Wayne See Listing — End of State 

Wexford 15,013 — 16.5 3,810 1,336 4,023 4,100 

City METROPOLITAN DISTRICTS — COUNTIES 
DETROIT (Macomb, Oakland, 



RETAIL — SERVICE 



Stores 


Sales 


1.011 


16.740 


386 


6.301 


77 


1.968 


208 


2.281 


375 


6.324 


781 


14.758 


364 


6,737 


318 


4.286 


367 


4.426 


363 


7.612 


108 


1,511 


948 


16.712 


636 


7.393 


77 


809 


1.492 


33.219 


298 


3.717 


274 


3.158 


166 


2.430 


197 


2.378 


236 


2.998 


72 


664 


135 


1.813 


998 


19.197 


198 


2.436 


148 


1.441 


1.329 


27.451 


709 


10.767 


661 


7.059 


173 


2.873 


766 


13.178 


611 


9.562 


816 


10.976 


1.761 


38.361 



342 



6.838 



Wayne) 


2,566,463 


+ 


8.1 


705,290 


11,557 


583,775 


597,704 


39,675 


990,123 


FLINT 




















(Genessee) 


224,163 


— 


1.7 


62,280 


5,281 


56,536 


57.660 


3,594 


89,672 


GRAND RAPIDS 




















(Kent) 


228,290 


— 


7.3 


67,700 


5.623 


63,953 


65.723 


4,479 


102,253 


KALAMAZOO 




















(Kalamazoo) . 


100.260 


+ 


0.2 


28,800 


2,909 


25,472 


26,175 


1,784 


43,610 


LANSING 




















(Ingham) 


121.891 


— 


6.7 


36.370 


2,999 


34,503 


. 35,306 


2,095 


58,173 


SAGINAW (Bay, 


Saginaw) 


















BAY CITY 


201,876 


— 


1.7 


54.080 


8,552 


48,713 


50,073 


3,171 


71,657 


TOTAL STATE . . 


5,282,307 


+ 


0.6 


1,445,290 


187,689 


1,271,499 


1,304,149 


90.038 


$1,954,069 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



MDN 



County 

Aitkin 
Anoka . . . 
Becker . . . 
Beltrami 
Benton . . . 
Big Stone 
Blue Earth 
Brown . . . 
Carlton 
Carver . . . 

Cass 

Chippawa . 
Chisago . . 

Clay 

Clearwater 
Cook 



Population 1943* 2,541,000 

IV n l^/p ^^^^p /\ Radio Homes, 1944 (RADIO 

iFxIl I& ^CLJ) II /5\ DAILY Estimate) 677,240 

U \J Ua «f ^^^ 11 ^— Ano. of Farms, 1940 197,351 

^POPULATION—^ RADIO HOMES RETAH/— SERVICE 

% Change Radio Daily No. of 1940 NAB 

1943'*' 1940-43 Home.s 1944 Farms Census Projection Stores Sales 

13,220 — 26.0 3.560 2,858 3,739 3,791 401 $3,410 

See Listing — End of State 

21,323 — 19.7 4,690 3,321 6.149 6.212 370 6.650 

21.165 — 18.9 4,780 2,596 5,041 5.244 521 7,822 

14,551 — 9.7 3.120 1,615 3.084 3.116 322 3.886 

8,720 — 16.5 2.180 1.131 2.303 2,338 286 3.804 

31,987 — 11.6 8,670 3,046 8,547 8,845 861 17.137 

23.229 — 9.1 6.010 2,073 5,778 5.963 486 9.312 

21,459 — 11.4 6,230 2,610 6.212 6,282 420 6,563 

15,758 — 10.5 3.850 2.053 3.760 3,889 381 4.838 

15,544 — 34.7 3.360 2.530 3.856 3.960 406 3.582 

13,843 — 18.2 3,630 1,757 3.908 3.954 303 6.364 

11.215 — 14.5 2,930 2,035 3,027 3,088 318 3.088 

22,154 — 12.6 5,490 2,128 5.514 5.661 390 8.169 

9,324 — 16.4 2,050 1,803 2.133 2.178 206 2.049 

2,064 — 31.4 490 161 606 613 94 897 

256 



^—POPHLATION-^ RADIO HOMES RETAIL — SERTICE 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

Cottonwood 13,629 — 15.6 3,450 1,978 3.557 3.672 297 4.926 

Crow Wing- .... 25,047 — 17.1 6,460 2,076 6,778 6.954 674 10.478 

Dakota 40,313 + 1.6 10,040 2,358 8.634 8,964 653 12,694 

Dodg-e 11,089 — 14.2 2,830 1,796 2,873 2.946 231 2.890 

Doug-las 18,131 — 11.0 4,540 2,695 4.487 4.583 462 6.297 

Faribault 21,692 — 9.4 5,550 2,525 5.459 6.608 544 8.272 

Fillmore 22,681 — 12.2 5,740 3,169 5.673 5.859 625 6.460 

Freeborn 28,911 — 9.0 7,630 3,069 7.267 7.551 539 11,269 

Goodhue 28.809 — 8.7 7,680 3.037 7.358 7.607 672 11,016 

Grant 8,472 —13.8 2,150 1.384 2.156 2.236 223 2.908 

Hennepin See Listing- — End of State 

Houston 12,809 — 13.1 3,170 1,845 3,174 3.269 298 3.443 

Hubbard 8,864 — 20.0 1,990 1,489 2.127 2.209 206 2.482 

Isanti 10,826 — 16.4 2,370 1.956 2,481 2.544 221 2.865 

Itasca 28,874 — 12.5 6,750 3.105 6,943 7.061 606 8.787 

Jackson 14,563 — 13.3 3,720 2,285 3,722 3,829 276 4.275 

Kanabec 8.240 — 14.6 1.940 1.755 1.994 2,036 166 2.049 

Kandiyohi 24,210 — 8.7 5.690 2,619 5,646 5.762 494 8.641 

Kittson 8.872 —17.2 2,100 1,481 2,123 2.146 226 3.083 

KoochichinsT . . . 15,191 — 10.3 3,510 1,552 3.427 3.507 434 5,430 

Lac qui Parle .. . 13,720 —11.5 3.360 2,094 3.335 3.428 269 3.701 

Lake 6.245 —10.2 1,890 411 1.868 1.891 211 2.856 

Lake of the Woods 4.040 — 32.4 890 1,072 ,,,„ ,,__ ,._ q„« 

Le Sueur 16.940 —11.9 4.450 2.125 I'l}^ i«J5? l^l Alt 

it';"'- ititl -]li m?^ ]i',t 2:t98 ' tiil III 21309 

Lyon 18,134 — 15.9 4,580 1,976 ^mo acta acq a ftfiA. 

McLeod 19,281 — 9.8 4,760 2,504 ^'^^^ 4.876 466 8.654 

Mahnomen 6.701 —16.8 1,260 983 ^'Z'z ^'L?i ?iV i'ttt 

Marshall 14,987 —18.4 3,400 2,879 i^Ha a'%Q% t^l t't%^ 

Martin 21,440 -13.0 5.640 2,557 HH ^.693 314 3,661 

Meeker 17,282 —10.3 4,260 2.484 J'^^^ I'lH °*? HH 

Mille Lacs 13,034 —16.2 3.150 2.132 o'o«? o'oJJ S17 4 389 

Morrison 24.423 —11.1 5,200 3,418 ti^% k 9K9 fion fi'sQR 

Mower 35,338 — 2.1 9,310 2.574 ^'l^t c'rIo 64^ 13 681 

Murray 13,089 —13.1 3,050 2,100 3'o8l 3:i60 254 3:468 

Nicollet 17,251 — 5.6 3,940 1.496 o ao-i o 700 284 3 772 

Nobles 18,921 —10.8 4.850 2.211 I^qZ JigOl 406 8:i51 

Norman 11,498 — 22.0 2,740 2,003 o ^i o q 114 280 3 413 

Olmstead 37,422 —12.3 9,340 2,453 g'lgg 9*532 702 19.'350 

Otter Tail 45,317 —14.8 10,400 7,031 10 604 10 949 814 11.995 

Penning-ton .... 10,847 — 16.0 2,660 1,366 2 766 2 829 221 4.886 

Pine 17,800 — 17.1 4.130 3,506 4',349 4!439 406 4.286 

Pipestone 12,006 — 13.0 3,060 1.319 3.018 3.155 320 5,638 

Polk 30.972 — 17.9 7.440 4.342 7.880 8.092 776 10.836 

Pope 11.900 — 12.1 2.930 1,864 2,924 2.986 259 2.971 

Ramsey See Listing — End of State 

Red Lake 6,597 — 11.0 1.400 985 1,385 1,410 151 1,606 

Redwood 20,187 — 9.4 5.020 2,663 4,836 4,970 454 6,899 

Renville 21,740 — 11.7 5,310 3,095 5,300 5.416 496 6.963 

Rice 28.886 — 10.2 6,830 2,388 6,657 6,828 555 9,625 

Rock 9,415 — 13.9 2,450 1,368 2,475 2,666 231 3,406 

Roseau 12,908 — 14.5 2,740 2,433 2,812 2.881 243 3,108 

St. Louis See Listing — End ol State 

Scott 13,972 — 10.3 3,100 1,598 2,995 3,103 417 4.240 

Sherburne 8.316 — 20.5 1,730 1,211 1.899 1,936 189 2,139 

Sibley 13,910 — 16.3 3.360 2.326 3,425 3.575 307 3,837 

Stearns 58,447 — 13.0 12.290 4,686 12,424 12,069 1,367 19,839 

Steele 18.195 — 7.9 4,610 1,970 4,618 4,603 325 7,270 

Stevens 9,812 — 11.1 2,320 1,337 2.274 2,338 192 3,614 

Swift 13.513 — 12.6 3.250 1.876 3,293 3,356 322 4,612 

Todd 22.401 — 18.4 5,240 3,720 6,594 5,695 416 6,344 

Traver-se 7,139 — 13.8 1,800 1,102 1,846 1,878 166 2,314 

Wabash 15,286 — 13.4 3,920 1,696 3,919 4,036 427 4.784 

Wadena 11.154 —12.7 2,470 1,624 2,604 2,647 262 3,961 

Waseca 13,512 — 11.0 3,490 1,703 3.416 3,525 282 4,436 

Washington .... See Listing — End of State 

Watonwan 12,763 — 8.2 6.240 1.468 3,168 3,291 292 4.665 

Wilkin 9,372 — 10.5 2,190 1,260 2,180 2,216 202 2,664 

Winona 34,124 — 9.7 8,900 2,089 8,631 8.998 801 14.292 

Wright 24.547 0.9 5.970 3,798 5,889 6.026 641 6,755 

Yellow Medicine. 15.324 — 9.4 3.860 2.222 3,754 3,821 337 4,696 

City METROPOLITAN DISTRICTS — COUNTIES 

DULUTH (St. Louis: Douglas, Wise.) 

SUPERIOR. Wise. 228.354 — 10.1 63,660 10.035 62.661 63,657 4.952 102.279 

MINNEAPOLIS (Anoka, Hennepin, Ramsey, Washington) 

ST. PAUL 910,305 — 1.5 270,890 8.667 244.382 260,823 17,920 608.228 

TOTAL STATE.. 2.541,000 — 8.9 677,240 107.361 647.499 664,296 64.611 $1,081,158 

•Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 

RADIO DAILY from Civilian Population Estimates, 1043. Money values are in thousands of dollars. 

257 




County 

Adams 

Alcorn 

Amite 

Attala 

Benton 

Bolivar 

Calhoun 

Carroll 

Chickasaw . . . . 

Choctaw 

Claiborne 

Clarke 

Clay 

Coahoma 

Copiah 

Covingrton . . . . 

De Soto 

Forrest 

Franklin 

Georg-e 

Greene 

Grenada 

Hancock 

Harrison 

Hinds 

Holmes 

Humphreys . . . 

Issaquena 

Itawamba . . . . 

Jackson 

Jasper 

Jefferson 

Jefferson Davis, 

Jones 

Kemper , 

Lafayette . . . . , 

Lamar 

Lauderdale 
Lawrence . . . . , 

Leake 

Lee 

Leflore 

Lincoln 

Lowndes 

Madison 

Marion 

Marshall .... 

Monroe 

Montg-omery 

Neshoba 

Newton 

Noxubee .... 
Oktibbeha . . . 

Panola 

Pearl River . . 

Perry 

Pike 

Pontotoc .... 

Prentiss 

Quitman .... 

Rankin 

Scott 

Sharkey 

Simpeoa 

Smith 

b^toniB 

Sunflower 
Tallahatchie . 

Tate 

Tippah 

Tishoming-o . . 

Tunica 

Union 

Walthall 

Warren 

Washing'ton . . 



Population 1943* 2,030,258 

B^ ^ n li^ Ir^ n Radio Homes, 1944 (RADIO 

^ ^ II \yf \yf II DAILY Estimate) 223,071 

^^ U IT It U No. of Farms, 1940 291,092 

,— POPULATION-^ RADIO HOMES RETAIL — SERVICE 

% Change Radio Daily No. of 1940 NAB 

1943* 1940-43 Homes 1944 Farms Census Projection Stores Sales 

36,107 — 4.2 3,080 1,641 2,798 2,909 403 $6,073 

23,697 — 12.1 3,770 3,835 3,702 3,847 418 4.890 

20,400 — 6.8 1,780 3,868 1,697 1,733 209 1,100 

25,797 — 14.7 2,550 4,518 2,637 2,733 264 3.475 

8,624 — 17.3 760 1,746 757 813 111 364 

61,336 — 9.2 5,170 12,005 4,889 5.123 828 9.184 

17,802 — 14.8 2,280 3,237 2.333 3,404 310 1.617 

16,264 — 31.2 1,400 3,745 1,487 1,576 138 1.037 

19,675 — 8.2 2,080 2,177 1,942 2,041 241 1,816 

11,515 — 15.0 1,100 2,115 1.138 1.160 149 937 

13,014 — 6.3 910 1,800 839 873 147 1,499 

18,272 — 11.3 1,860 2,525 1,835 1,881 165 1,093 

17,403 — 8.5 1,780 2,689 i,G81 1,765 215 2.345 

45,152 — 6.3 4,130 7.758 3,840 4,011 596 8.849 

39,805 —13.3 3,110 4,526 3,058 3.177 345 4.077 

15,561 — 8.6 1,620 2,609 1,514 i,(503 198 1,631 

25,749 — 3.4 1,670 5,536 1,446 1,556 189 1.978 

45,443 +30.3 6,950 1.370 4,814 4.953 628 9.651 

9,802 — 21.6 990 1,691 1,111 1,122 143 944 

8,494 — 2.4 840 972 733 773 95 1,050 

8,072 —15.1 660 923 g89 698 86 753 

19,313 + 0.8 1,960 3,223 1 720 1 759 214 2,854 

9,996 —11.8 1,310 509 i;285 1,331 174 1,351 

61,916 +22.2 10,840 1,030 7,815 8,219 905 12,437 

See Listing- — End of State 

37,049 — 6.7 2,590 6,350 2,460 2,515 402 4,263 

24,387 — 7.1 1,890 4,304 1,703 1,832 215 2.703 

5,306 — 19.1 390 1,158 297 330 35 301 

15,533 —33.1 1,540 3,565 1,636 1,740 297 896 

31,439 +53.6 5,370 753 3,113 3,325 285 3,192 

17,619 — 9.6 1,440 3,134 1,409 1,443 214 1,484 

11,938 — 14.5 640 2,492 641 676 113 1,141 

14,346 — 9.6 1,100 2,833 1,051 1,095 115 1,313 

48,110 — 2.3 6,850 3,951 6,136 6,342 632 9,128 

16,403 — 35.0 1,110 3,483 1,248 1,301 219 1,207 

19,987 — 6.0 2,050 3,405 2,054 2,137 261 2,504 

6,952 —42.5 760 1,347 1,143 1,155 122 789 

58,604 + 0.6 8,150 2,844 7,109 7,344 736 13,758 

12,634 — 9.6 990 2,319 956 990 162 1.188 

20,595 —16.2 1,800 4,205 i,858 1,917 233 2,325 

34,322 — li;6 4,770 4,973 4,734 4,863 499 6,643 

49,983 — 6.4 5,330 7,727 4,961 5,128 579 10.682 

24,561 —10.7 2,770 3,617 2,722 2,799 352 4,149 

35,320 + 0.2 4,080 3,330 3,583 3,699 434 6,083 

34,156 — 8.9 2,750 5,538 2 640 2,719 304 3.616 

21,235 — 11.8 2.110 3.129 2,081 2.153 335 3.556 

24,115 — 5.5 1,370 4,304 1,375 1,425 280 2.046 

33,163 — 11.9 3,750 6,372 3.706 3,823 433 4.830 

14,856 — 5.4 1,680 2,276 1,532 1,604 205 1,844 

24,588 — 11.8 2,430 4,384 2,407 2,481 181 2,696 

30,496 —15.5 3,060 3,483 3,133 3,188 241 2,466 

21,467 — 16.4 1,060 4,367 1,089 1,135 217 2,309 

20,880 — 5.7 2,020 3,743 1,870 1,944 239 2,654 

31,807 — 7.6 3,050 5,998 3,909 3,990 303 4,309 

17,248 — 9.8 2,420 1.530 2,360 2,420 256 3.075 

8,155 — 12.2 750 989 759 770 82 655 

32,432 — 7.3 4,510 3,142 4,204 4,373 505 6.487 

18,924 — 17.4 2,390 3,975 3,414 2,467 231 1.675 

17,927 — 14.3 3.350 3,113 3,376 3,338 277 2.074 

24,631 — 9.4 2,790 5,511 2,645 2,759 245 2.487 

25,101 — 10.1 2,330 3,605 3.064 2,231 216 1.670 

21,893 — 5.4 2,510 3,398 2,072 2.392 236 3.095 

13,993 — 9.3 1.410 2.244 1,355 1.393 136 1.999 

18,607 — 15.5 2,030 3,369 2,066 2.164 253 1,869 

15,348 — 20.9 1.570 3,289 1,670 1,765 177 985 

5,571 — 9.5 660 516 639 660 97 885 

54,820 — 10.1 4,820 10,981 4,644 4,825 536 6,620 

31,265 — 8.5 2.840 6.416 2.659 2.815 253 2.637 

17,196 — 10.9 1,630 3,934 1,550 1,631 229 1,714 

16,291 — 17.2 2,010 3,004 2,128 2.168 234 1,627 

15,167 — 10.6 1,870 2,402 1,850 1.891 197 1.026 

21,554 — 4.7 1,530 5.080 1.365 1,451 214 2,498 

19,016 — 13.0 2,020 3.308 2,656 2,701 288 2.216 

15,679 — 10.6 1,310 3,419 1.288 1,318 112 2,006 

37,513 — 5.3 5,770 2,310 5,371 5.490 470 9.028 

64,988 — 3.8 6,830 7,916 6.267 6.441 716 12.815 

258 



TOTAL STATE. 



-POPULATION- 



RADIO HOMES 



% Change Radio Daily No. of 



1940 



NAB 



County 1943* 1940-43 Homes 1944 Farms Census Projection 

Wayne 13,975 — 17.4 1,070 2,162 1,122 1,154 

Webster 11,736 — 17.1 1,390 2,370 1,457 1,494 

Wilkinson 16,443 + 3.1 1,450 2.222 1,242 1,284 

Winston 20,087 — 11.7 1,750 3,380 1,758 1,789 

Yalobusha 15,985 — 13.1 1,760 2,928 1,770 1,814 

Yazoo 35.539 — 11.4 2.920 6,066 2,876 2.950 

City METROPOLITAN DISTRICTS — COUNTIES 

JACKSON 

(Hinds) 13,327 + 5.6 17,790 6.396 14,728 15,334 



RETAIL — SERVICE 

Stores 



2.030,258 — 7.0 223.071 291.092 205.613 213,312 



1.336 



166 


1,398 


220 


1.782 


237 


2,058 


213 


2.157 


241 


2.091 


446 


4,902 



34,488 



24,421 $303,274 



* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



©URI 



.—POPULATION— ^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Adair 16,974 

Andrew 10,463 

Atchison 10,600 

Audrain 21.877 

Barry 19,510 

Barton 11,032 

Bates 15,873 

Benton 9,142 

Bollinger 10,092 

Boone 33,900 

Buchanan See Listing 

Butler 30,963 

Caldwell 9,896 

Callaway 20,952 

Camden 6,655 

Cape Girardeau. . 33,892 

Carroll 14,486 

Carter 4,627 

Cass 17,260 

Cedar 9,681 

Chariton 14,454 

Christian 11,410 

Clark 8.847 

Clay 33,329 

Clinton 11,159 

Cole 31,068 

Cooper 16,442 

Crawford 9,537 

Dade 9,218 

Dallas 9,708 

Daviess 10,745 

De Kalb 7,953 

Dent 9,974 

Douglas 12,827 

Dunklin 40,787 

Franklin ; . 31,747 

Gasconade 11,232 

Gentry 10,748 

Greene See Listing- 

Grundy 12.903 

Harrison 13,781 

Henry 18,571 

Hickory 5,165 

Holt 9,600 

Howard 10,856 

Howell 18,578 

Iron 8,052 

Jackson See Listing- 
Jasper 76,343 

Jefferson 25,664 

Johnson 14,075 

Knox 7,419 

Laclede 18,008 

Lafayette 24,206 

Lawrence 21,708 



— 16.2 
— 19.6 
— 17.8 

— 3.5 
—17.1 
—22.0 
—18.7 
— 18.0 
— 21.8 

— 3.1 
—End of 

— 9.7 
— 14.9 

— 9.3 
— 25.8 
—10.3 
— 18.7 
—25.7 
— 11.6 
— 17.2 
— 20.1 
—15.7 
— 13.0 
+ 9.6 
— 15.9 
— 11.0 

— 9.0 
— 24.9 
— 18.0 
— 15.8 
— 19.8 
— 18.4 
—15.2 
— 17.8 

— 9.3 

— 6.3 

— 9.5 
— 19.5 

-End of 
— 17.9 
—16.6 
— 16.8 
— 20.6 
— 23.1 
— 16.7 
— 16.6 
— 22.9 
-End of 

— 3.0 
— 19.9 
— 34.9 
— 16.4 

— 3.8 
—13.1 
—11.9 



4,510 
2,470 
2,720 
5,720 
3,960 
2,530 
3,630 
1,720 
1,400 
8,870 

State 
4,750 
2,520 
3,900 
1,270 
7,840 
3,740 
690 
4,220 
1,860 
3,390 
2,190 
2,040 
8,190 
2,890 
6,790 
3,420 
1,580 
1,950 
1,690 
2,550 
1,030 
1,790 
1,810 
6,840 
6,790 
2,210 
2,740 

State 
3,490 
3,390 
4,490 
1,020 
2,430 
1,500 
3.190 
1.140 

State 
20,320 
6,340 
3,290 
1,840 
3.100 
5,830 
4.770 



Population 1943* 3,575,734 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 901,820 

No. of Farms, 1940 256.100 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

2;209 4,731 4,802 409 $5,827 

2,233 3,020 3,090 236 1.713 

1,513 2,910 2,964 212 3,853 

2.107 5,322 5,397 379 6.964 

3,341 4,150 4,264 382 3.533 

1,992 2,697 2.881 277 2.279 

3,011 3,939 3,985 406 3.464 

2,119 1,841 1,868 210 1.626 

2'1'75 1,536 1,595 193 926 

3.837 8,1S1 8.291 679 12,980 

3,373 4,537 4,745 491 6,25b 

1.796 2,610 2,651. 250 2.344 
2,833 3,804 3,857 334 3.972 
1,306 1,360 1.396 174 860 
2,664 

2.674 7,582 7,840 639 12.030 

660 4,044 4,107 326 3.464 

2.797 719 733 99 643 
1 980 4,212 4,306 419 4,024 
2774 1.907 2,002 223 1.508 
2461 3,722 . 3,774 319 2.825 
1*673 2,277 2,327 217 1.420 
1*935 2,062 2,101 211 1,696 
1582 '^•547 7,673 741 11,069 
iVops 3,008 3,076 302 3,363 
3'q.^4 6,740 6,859 553 11.776 
I'o^p- 3,291 3,384 307 4,090 
on7R 1.806 1,862 198 1.944 
i'q'° 2,041 2,117 211 1.305 
^•^^^ 1,732 1,800 190 1.043 
V'^eo 2,800 2,827 234 1.831 
\ Jti 2.162 2,202 215 1.441 
1.^56 1,728 1,882 284 2.168 
^823 1 900 1,968 180 1,320 
o ol. ^•^'''8 6,771 654 8.602 
3.384 6,390 6,534 751 7,925 
1,564 2,172 2,207 254 2.368 
2.021 3,023 3.050 236 2,319 

1,841 3,659 3.795 311 3.548 

2,831 3,600 3,642 301 3.263 

2.756 4,630 4,752 499 4.859 

1.386 1,129 1,151 126 492 

1,586 2,749 2,808 233 2.121 

1,611 2,639 2,691 210 2,295 

3.251 3,323 3,428 387 4.037 

1,205 1.290 1.311 141 1,308 



3.053 
2.644 
3,057 
1.623 
2.719 
2,803 
3.067 



18.408 
6,970 
4,315 
1.926 
2.862 
5.865 
4.777 



18.989 
7,037 
4,410 
1,957 
2,929 
6.009 
4.863 



1,676 
477 
416 
164 
343 
582 
456 



28.155 
6.635 
4.390 
1,247 
3.219 
6.168 
3,926 



259 



^-POPULATION— 

% Change 

County 1943* 1940-43 

Lewis 9,845 

Lincoln 12,552 

Linn 18,546 

Living-ston " 14,965 

McDonald 13,569 

Macon 17,241 

Madison 8,814 

Maries 7,037 

Marion 27,243 

Mercer 7,445 

Miller 12,376 

Mississippi 23,456 

Montineau 10,618 

Monroe 11,056 

Montgomery . . . 11,877 

Morg-an 9,642 

New Madrid .... 39,295 

Newton 27,719 

Nodaway 21,162 

Oregon 10.853 

Osage 10,870 

Ozark 9,666 

Pemiscot 39,300 

Perry 12,313 

Pettis 28,367 

Phelps 20,324 

Pike 16,540 

Platte 12,443 

Polk 14,599 

Pulaski 15,416 

Putnam 9,571 

Ralls 8,336 

Randolph 21,604 

Ray 15,168 

Reynolds 7,073 

Ripley 10,768 

St. Charles ...... See Listing- 

St. Clair 10,329 

St. Francois 32,444 

St. Louis See Listing- 

St. Louis City. . . See Listing- 

Ste. Genevieve . . 9,895 

Saline 25,179 

Schuyler 5,548 

Scotland 6,955 

Scott 27,792 

Shannon 9,758 

Shelby 9,507 

Stoddard 29,773 

Stone 9,163 

Sullivan 11,806 

Taney 8,396 

Texas 17,937 

Vernon 21,915 

Warren 7,156 

Washington .... 12,567 

Wayne 9,585 

Webster 14,476 

Worth 5,236 

Wright 14,876 



— 14.3 

— 12.8 
— 13.4 
— 16.9 
— 13.8 
— 19.4 

— 8.7 
— 18.5 
— 13.7 
—15.1 
— 16.4 

+ 1.3 

— 9.8 
— 16.2 

— 4.5 
— 13.4 

— 1.2 

— 4.5 
— 17.2 
— 18.9 
— 12.2 
— 10.2 
— 16.1 
— 19.8 
— 14.9 
+ 16.6 

— 9.8 
— 10.2 
—16.1 

+ 43.1 
— 15.5 
— 17.0 
— 11.7 
— 18.4 
— 24.5 
— 14.6 
-End of 
— 21.4 

— 9.8 
-End of 
-End of 

— 9.3 
— 14.4 
— 16.3 
— 18.7 

— 8.5 
— 17.5 
— 15.3 

— 9.8 
— 18.9 
— 13.8 
— 18.7 

— 9.5 
—14.3 

— 7.5 
— 28.2 
— 25.1 
— 16.0 
— 17.5 
— 17.2 



Radio Daily 
Homes 1944 

2,630 
2,930 
4,940 
3,810 
2,220 
4,350 
1,500 
970 
7,530 
1,840 
2,250 
3,290 
2,280 
2,780 
2,770 
1,730 
5,530 
5,730 
5,380 
1,630 
1,540 
1,160 
5,890 
2,290 
7,350 
3,720 
4,190 
3,030 
2,980 
2,970 
2,180 
1,970 
5,890 
3,790 
810 
1,500 

State 
1,980 
6,990 

State 

State 
1,780 
5,890 
1,530 
1,790 
5,530 
1,290 
2,480 
4,780 
1,400 
2,620 
1,320 
2,720 
4,760 
1.350 
1,570 
1,310 
2,760 
1,360 
2,380 



No. of 

Farms 

1.695 

2.262 
2,348 
2,141 
2,464 
3.379 
949 
1.566 
1,643 
1,794 
2,144 
2,320 
1,697 
2,327 
1.933 
1,826 
3,473 
3,514 
3,433 
2,006 
1,858 
2,115 
3,002 
1,860 
2,534 
1,919 
2,119 
2,065 
3,055 
1,570 
2,013 
1,618 
2,012 
3.466 
1,282 
1,940 

2,305 
1,473 



1,330 

3,637 
1,193 
1,575 
1,832 
1,687 
1,816 
3,956 
1,868 
2,427 
1,499 
3.427 
3,197 
1,202 
1,428 
1,572 
3,819 
1,080 
2,914 



RADIO 
1940 
Census 
2,710 
2.956 
5.014 
3.972 
2.240 
4,643 
1,464 
1.058 
7,683 
1,883 
3,338 
3,891 
2,241 
3,866 
2,597 
1,703 
4,907 
5,250 
5.709 
1.750 
1,523 
1,143 
6,167 
2,472 
7.584 
2,827 
4,088 
2.976 
3,007 
1,852 
2,167 
3,071 
5,891 
4,079 
934 
1.550 

3,136 
6.768 



1.739 
6.018 
1,593 
1.934 
5,428 
1,364 
2,559 
4,546 
1,466 
3,644 
1.401 
2.662 
4.778 
1,364 
1,864 
1,505 
2,857 
1.354 
2.497 



HOMES 
NAB 

Projection 
2.735 
3.023 
5.087 
4,099 
2,313 
4.738 
1,484 
1.073 
7.838 
1.930 
2,387 
2.955 
2.276 
2.947 
2,635 
1,784 
5.066 
5.452 
5.790 
1.787 
1.572 
1.164 
6.265 
2.536 
7.731 
2.936 
4,194 
3.031 
3.170 
1.871 
2.219 
2.117 
6,013 
4.119 
947 
1.677 

2.219 
6.981 



1.759 
6,130 
1,624 
1,966 
6.686 
1,403 
2.613 
4.780 
1,539 
2,729 
1.458 
2.724 
4.963 
1.381 
1.910 
1.532 
3.942 
1,374 
2.567 



RETAIL— SERVICE 



Stores 
272 
261 
458 
339 
241 
432 
181 
91 
687 
129 
260 
334 
233 
207 
267 
105 
534 
465 
433 
182 
163 
118 
560 
266 
613 
345 
364 
261 
347 
265 
180 
141 
475 
361 
137 
169 

246 
580 



163 
498 
164 
144 
556 
153 
271 
399 
183 
261 
223 
339 
461 
152 
201 
213 
328 
120 
308 



Sales 
1.978 
2.754 
4.966 
4.663 
2.161 
4.963 
1.683 

409 
9.888 
1.288 
2.440 
4.015 
2.275 
2.596 
2.094 
1.940 
5.608 
4.586 
5.967 
1.475 
1,128 

552 
8.018 
2.797 
9.126 
4.023 
3,863 
2.442 
2.724 
1.754 
1.345 
1.010 
6,418 
2.941 

677 
1,384 

1,404 
8.669 



1.914 
6.239 
1.183 
1.520 
6,344 
998 
2,393 
3.807 
1.089 
1,540 
1,261 
2,802 
4,938 
1,262 
1,749 
1.506 
2.734 
1.090 
2.810 



City METROPOLITAN DISTRICTS — COUNTIES 

KANSAS CITY, MO (Jackson; Johnson, Wyandotte, Kans.) 
KANSAS CITY. 

KANS 688,591 + 4.9 205,040 7.479 173,536 178.295 

ST. JOSEPH 

(Buchanan) . 80,312 — 14.6 21,860 2,444 23.659 33,011 
ST. LOUIS (St. Louis City, St. Charles, St. Louis; Madison, 



St. Clair, 111.) 
SPRINGFIELD 
(Greene) 

TOTAL STATE. 



1,495,929 
87.119 



+ 4.7 436,390 
— 3.8 33,480 



11,815 363,765 370,766 
4,357 31.699 33,153 



3,575.734 — 5.5 901,820 356,100 833.590 863.399 



13,354 314.643 

1,898 33,479 

39,737 568.873 

1,997 31.197 



73,694 $1,301,439 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thovisands of dollars. 

260 



MONITAINIA 



County 

Beaverhead . . . . 

Big" Horn 

Blaine 

Broadwater . . . . 

Carbon 

Carter 

Cascade 

Chouteau 

Custer 

Daniels 

Dawson ....... 

Deer Lodg^e . . . . 

Fallon 

Fergns 

Flathead 

Gallatin 

Garfield 

Glacier 

Golden Valley . . 

Granite 

Hill 

Jefferson 

Judith Basin . . . 

Lake 

Lewis and Clark. 

Liberty 

Lincoln 

McCone 

Madison 

Meag^her 

Mineral 

Missoula 

Musselshell . . . . 

Park 

Petroleum 

Phillips •. . 

Pondera 

Powder River . . 

Powell 

Prairie 

•Ravalli 

Richland 

Roosevelt 

Rosebud 

Sanders 

Sheridan 

Silver Bow 

Stillwater 

Sweet Grass . . . 

Teton 

Toole 

Treasure 

Valley 

Wheatland 

Wihaux 

Yellowstone . . . . 

Yellowstone 
National Park 
(Part) 

TOTAL STATE . . 



-POPULATION-^ 

% Change 
1943* 1940-43 



5,377 
8,830 
7,647 
2,313 
9,189 
2,774 

41,262 
5,984 
8,982 
3,511 
7,649 

14,448 
3,088 

11,568 

21,147 

15,536 
2,743 
7,916 
1,161 
2,531 

11,427 
3,333 
3,265 

10,155 

19,821 
1,682 
6,436 
2,418 
4,918 
1.601 
1,408 

23,774 
4.658 
9,321 
877 
5,904 
5,176 
2,541 
5,646 
2,188 

10,135 
8,210 
8,845 
5,480 
5,550 
6,242 

49.061 
6,925 
2,988 
5,886 
5,405 
1,292 

10,657 
2,809 
1,939 

37,347 



478,973 



— 22.6 
— 15.3 
— 20.1 
— 33.0 
— 22.6 
— 15.4 

— 1.8 
— 18.2 
— 13.8 
— 23.1 
— 11.2 

— 6.0 
— 17.0 
— 17.6 
— 12.9 
— 15.0 

— 3.9 
— 12.4 
— 27.8 
— 25.6 
— 14.1 
— 28.5 
— 10.6 
— 24.7 
—10.4 
— 23.9 
—18.3 
—36.3 
— 32.6 
— 28.4 
— 34.1 
— 14.6 
— 18.5 
—19.4 
— 19.0 
— 25.2 
— 22.9 
— 19.6 

— 8.2 

— 9.2 
—21.9 
— 19.6 

— 9.8 
— 15.4 
— 19.9 
— 20.1 

— 7.8 
+ 21.6 

— 19.8 
— 15.0 
— 20.2 
— 13.8 
— 29.8 
— 14.5 
— 10.4 

— 9.3 



Radio Daily 
Homes 1944 

1,530 
1,900 
1,730 

580 
2,390 

670 
2,170 
1,690 
2,510 

910 
2,020 
3,850 

760 
3,220 
6,110 
4,330 

530 
1,770 

330 

750 
3,070 

820 

890 
2,570 
5,920 

430 
1,710 

620 
1,440 

450 

430 
7,030 
1.310 
2,760 

230 
1,580 
1,320 

590 
1,560 

530 
2,970 
2,030 
2,040 
1,240 
1,420 
1,560 
15,350 
1,820 

820 
1,630 
1,540 

310 
2,890 

760 

490 
10,510 



Population 1943* 478,973 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 124,180 

No. of Farms, 1940 41,823 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

457 1,710 1.763 202 $3,796 

1.103 1,940 1,999 161 2.926 

1 078 1.868 1,916 194 3.683 

268 712 744 69 1.198 

1 074 3.643 2,737 241 2,794 

'637 703 709 49 401 

1401 11.051 11.270 816 23.690 

l'383 1,809 1.837 122 1.941 

'4q« 2.584 2.618 181 4.763 

804 1.040 1,056 103 1.366 

C04 1,996 2,041 176 3.111 

17Q 3,643 3.704 262 5,656 

i{o 813 819 76 1,068 

1486 3,415 3,603 299 5,383 

iVoi 6,034 6,296 442 10.105 

1 242 4,335 4,558 429 9.641 

'rc7 578 690 43 356 

495 1.780 1.806 168 3.987 

268 394 399 37 209 

205 883 890 86 1.323 

1 OAK 3,137 3,198 295 6.196 

'001 977 1.013 105 1.243 

f^qq 891 899 76 931 

1 673 2.948 3.022 236 3.382 

m 5.743 5,924 455 12,137 

^^X 546 552 47 647 

^tl 1.828 1,864 166 2,001 

^^* 836 856 48 495 

^^^ 1,603 1.657 161 1,686 

if° 537 544 69 867 

^^% 547 569 60 470 

l^^ 7,313 7,396 568 16,222 

ilt 1,425 1,440 122 1,922 

^ii 2,923 3.032 263 4.970 

^ 1°^ 256 259 24 222 

^•"^° 1,822 1,848 142 2.496 

°l% 1.492 1.511 149 2.597 

o«o 637 659 31 430 

^2^ 1,487 1.530 126 2.163 

257 521 526 46 628 

I'OOl 2,971 3.028 221 3,641 

1.218 2.226 2.264 166 3,288 

1.043 1.990 2,044 213 3,391 

690 1,293 1,309 132 1,940 

854 1,555 1,575 127 1.494 

1,238 1,700 1,726 126 1.668 

202 14.543 15.048 1,081 28.788 
796 1,340 1,368 130 1.580 
463 883 908 70 1.136 

1,081 1.699 1.729 142 2,162 

569 1,063 1.706 190 3.130 

203 300 318 31 377 
1,297 3,528 3,611 334 6,446 

229 780 803 91 1,390 

373 486 491 42 374 

1.703 10,134 10,403 707 22,472 



-14.2 124,180 41,823 134,503 



11,113 $232,366 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 

Adams . 
Antelope 



/A\ IC lU^ /A\ PoDulation 1943* 1,194,124 

^ZSV !S\ IS?w >ZSV Radio Homes, 1944 (RADIO 

DAILY Estimate) 312,520 

No. of Farms, 1940 121,062 

-POPULATION-^ KAUIO HOMES RETAIL— SERVICE 

% Change Radio Daily No. of 1010 NAB 

1913* 1910-43 Homes 1914 Farms Census Projection Stores Sales 

29,056 +18.2 7,070 1,456 5,453 6,630 482 $8,633 

10.786 — 18.8 2,690 1,940 2.770 2.852 279 2,722 

261 



^POPULrATION-^ 

% Change 

County 1»43* 1910-43 

Arthur 799 — 23.5 

Banner 1,243 — 11.5 

Blaine 1.296 —15.7 

Boone 10,325 — 14.9 

Box Butte 11.264 + 4.8 

Boyd 5,245 — 13.4 

Brown 4,973 — 16.6 

Buffalo 22,314 — 5.7 

Burt 10,379 — 17.3 

Butler 10,870 — 17.1 

Cass 15,926 — 6.3 

Cedar 13,245 — 12.4 

Chase 4,736 — 10.8 

Cherry 6,938 — 38.4 

Cheyenne 9,756 + 2.6 

Clay 10,191 — 2.4 

Colfax 9,294 — 12.5 

Cuming: 11,571 — 14.7 

duster 17,669 — 21.8 

Dakota 8,538 — 13.2 

Dawes 9,124 — 6.7 

Dawson 16.790 — 11.7 

Deuel 3,303 — 7.7 

Dixon 8,986 — 13.7 

Dodgre ' 23,867 + 0.3 

Doug-las See Listing — End of 

Dundy 4,392 — 16.2 

Fillmore 9,445 — 17.3 

Franklin 6,188 — 20.1 

Frontier 4,992 — 22.2 

Furnas 8,141 — 19.4 

Gage 25,420 — 14.1 

Garden 3,764 — 19.6 

Garfield 2,876 — 16.6 

Gosper 2,702 — 26.7 

Grant 1,179 — 11.2 

Greeley 5,633 — 17.7 

Hall 29,655 + 7.7 

Hamilton 8.313 — 16.7 

Harlan 5,823 — 18.3 

Hayes 2,197 — 25.7 

Hitchcock ..... 5,452 — 14.9 

Holt 14,018 — 15.3 

Hooker 1,342 + 7.1 

Howard 7,048 — 16.3 

Jefferson 16,166 + 4.0 ' 

Johnson 7,064 — 18.6 

Kearney 6,362 — 7.2 

Keith 6,121 — 26.5 

Keyapaha 2,293 — 29.1 

Kimball 3,444 — 12.0 

Knox 14,466 — 12.2 

Lancaster See Listing — End of 

Lincoln 27,363 + 7.6 

Logan 1,472 — 15.6 

Loup 1,431 — 19.6 

MePherson 980 — 16.6 

Madison 22,278 — 8.2 

Merrick 7,954 — 15.0 

Morrill 7,540 — 20.1 

Nance 6,219 — 18.7 

Nemaha 9,930 — 22.3 

Nuckolls 8,493 — 18.7 

Otoe 15,605 — 17.8 

Pawnee 6,686 — 22.7 

Perkins 4,408 — 15.3 

Phelps 7,196 — 14.9 

Pierce 8,860 — 13.3 

Platte 17,030 — 15.7 

Polk 7.137 —18.5 

Redwillow 10,374 — 14.0 

Richardson .... 16,059 — 16.3 

Rock 3,314 — 19.3 

Saline 13,915 — 14.0 

Sarpy 10,533 + 8.8 

Saunders 17,086 — 4.5 

Scotts Bluff 39,735 — 12.3 

Seward 11,983 — 16.4 

Sheridan 8,424 — 14.6 

Sherman 5,817 — 25.1 

Sioux 2.781 — 30.5 







RADIO HOMES 


RETAILr-^SEBYICE 


Radio Daily 


No. of 


1940 


NAB 






Homes 1944 


Farms? 


Census 


Projection 


Stores 


Sales 


170 


181 


194 


196 


23 


94 


300 


333 


302 


306 


H 


52 


300 


276 


307 


314 


33 


224 


2,320 


1,673 


2,369 


3,443 


243 


2.653 


2,920 


854 


2,409 


3.547 


252 


4.729 


1,140 


913 


1,149 


1.175 


151 


1.380 


1,120 


733 


1,175 


1,300 


144 


1.710 


5,690 


2,276 


5,230 


5,369 


546 


7.753 


2,800 


1,508 


2,950 


3,004 


248 


3.185 


2,600 


1,896 


2,621 


3,689 


307 


2.114 


4,360 


1,983 


4,097 


4,178 


349 


3.066 


3,130 


2.100 


3,091 


3,190 


257 


3,136 


1,080 


768 


1,073 


1,096 


128 


1.846 


1,360 


1,217 


1,808 


1,893 


210 


2.610 


2,420 


1,167 


2,102 


3,144 


229 


3.617 


8,670 


1,661 


2,437 


3,470 


259 


1.736 


2,380 


1,416 


3,423 


3,466 


249 


2.875 


2,820 


1,926 


2,895 


3,966 


250 


3.627 


4,160 


3,413 


4,656 


4,733 


524 


5.445 


2,100 


775 


2,097 


3.168 


161 


1.775 


2,450 


844 


2,360 


3,404 


237 


3.743 


3,660 


1,919 


3,914 


3,983 


390 


6.888 


810 


615 


770 


789 


97 


1.266 


3,430 


1,475 


2,287 


3,340 


202 


1,960 


6,730 


1,793 


5,948 


6,106 


623 


9.362 


State 












930 


662 


961 


983 


97 


1,171 


2,400 


1.768 


2,534 


3,577 


215 


2.202 


1,430 


1,201 


1,548 


1,594 


190 


1.518 


1,160 


1.169 


1,290 


1.317 


134 


1.134 


2,120 


1,334 


3,212 


2.322 


293 


2.557 


6,640 


2,870 


6,748 


6.918 


622 


8,176 


890 


653 


976 


987 


112 


843 


610 


490 


663 


667 


87 


791 


670 


767 


673 


685 


38 


616 


380 


119 


374 


282 


39 


679 


1,160 


956 


1,196 


1,252 


149 


1.202 


8,000 


1,567 


6.637 


6.778 


596 


11,611 


3.110 


1,623 


3,209 


2,367 


177 


1,818 


4,010 


1,121 


1,460 


1,535 


160 


1.274 


470 


561 


546 


563 


23 


185 


1,340 


802 


1,291 


1.308 


137 


1.383 


3,200 


2,305 


3.388 


3,368 


335 


3,628 


280 


123 


344 


246 


36 


837 


1,640 


1,402 


1,715 


1.746 


183 


1.393 


4,310 


1,611 


3,674 


3,775 


320 


4.403 


1,960 


1,282 


1.986 


2,032 


189 


1.651 


1,690 


1,165 


1,694 


1.640 


141 


1,248 


1,470 


706 


1,746 


1.772 


185 


3,587 


500 


573 


603 


616 


43 


268 


870 


515 


880 


891 


102 


1.345 


3.230 


3.464 


3.244 


3.291 


337 


2.019 


State 












6,730 


1.962 


5.631 


5.703 


537 


9.999 


300 


269 


313 


333 


39 


330 


320 


314 


349 


365 


34 


165 


190 


264 


205 


307 


8 


87 


5,680 


1.874 


5,477 


6.653 


598 


8,718 


2,070 


1,238 


2.142 


3.177 


249 


2.258 


1,700 


1.007 


1,840 


1.888 


194 


2.284 


1,400 


961 


1,604 


1.533 


140 


1.378 


2.780 


1,471 


3,108 


3,159 


259 


3.005 


2,040 


1.373 


2,207 


3,333 


213 


2.262 


4,300 


2.215 


4.601 


4.675 


477 


5,168 


1,640 


1.362 


1,863 


1.883 


165 


1.580 


1,030 


897 


1.062 


1.089 


116 


1.677 


2,050 


1.161 


2,076 


2.160 


201 


2.960 


2,160 


1.601 


2.169 


3.333 


217 


2.196 


3,800 


2.094 


3,961 


4.036 


378 


5.789 


2,000 


1.386 


2,030 


3.068 


173 


1,482 


2,610 


1,047 


3.647 


3.717 


302 


5,223 


4,150 


1,915 


4,351 


4.409 


397 


5.489 


730 


593 


781 


800 


83 


968 


3,440 


2.057 


3,541 


3,581 


360 


3.606 


2,750 


1,064 


2,257 


3.308 


121 


1.406 


4,490 


2,668 


4.193 


4,272 


390 


4.196 


6,880 


1,900 


6.896 


7,021 


616 


14.936 


3,080 


2,076 


3,172 


3,243 


345 


2.965 


2.060 


1.236 


3.122 


2,173 


223 


3.728 


1,180 


1.167 


1,363 


1,385 


144 


1,200 


610 


600 


767 


780 


39 


298 



262 





--POPULATION-^ 






RADIO HOMES 


RETAIL— SERVICE 






% Change 


Radio Daily 


No. of 


1940 


NAB 






County 


1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


Stanton 


5,843 


—15.2 


1.410 


1.218 


1,468 


1,480 


99 


955 


Thayer 


10,160 


— 17.1 


2,520 


1.641 


2,676 


2,711 


286 


2,932 


Thomas 


1,185 


— 23.7 


280 


189 


317 


319 


48 


338 


Thurston 


8,443 


— 17.7 


1,650 


1.100 


1,734 


1,789 


160 


1.811 


Valley 


6.845 


— 16.1 


1.650 


1.173 


1,738 


1,758 


150 


1.720 


Washing-ton 


10,134 


— 12.5 


2.700 


1,577 


2,713 


2,788 


170 


2.291 


Wayne 


8,431 


— 14.7 


2.230 


1,451 


2,316 


2,350 


182 


2,409 


Webster 


6,961 


—13.8 


1,650 


1,283 


1,691 


1.713 


166 


1,847 


Wheeleer 


1,538 


— 28.2 


330 


377 


392 


397 


33 


170 


York 


12,507 


—15.9 3,370 1.829 . 3,644 
METROPOLITAN DISTRICTS — COUNTIES 


3.590 


300 


4.346 


City 




LINCOLN 


















(Lancaster) . . 


95.526 


— 5.0 


27.810 


2.915 


26.329 


26,482 


537 


9.999 


OMAHA (Dougrlas: 


Pottawattamie, la.) 














COUNCIL 


















BLUFFS. lA.. 


307,312 


— 2.0 


87.090 


5.554 


78,409 


80,642 


6,091 


139,080 


TOTAL STATE . . 


1,194,124 


— 9.1 


312,520 


121.062 


298,700 


305,681 


2.641 


$423,568 



♦Civilian Population Estimates — Bureau of the Census. March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 

Churchill . 

Clark 

Douglas . . 

Elko 

Esmeralda 
Eureka . . . 
Humboldt . 
Lander . . . 
Lincoln . . . 

Lyon 

Mineral . . 

Nye 

Ormsby 
Pershing- 
Storey .... 
Washoe . . 
White Pine 



^ i\ rs 


&^ i\ 




Populatimi Ift/lS* 




136,685 


AI 


5A 




Radio 


Homes, 


1944 (RADIO 




^^=^1!: 


^ Ir=% 


L 


DAILY Estimatp^ 




38,770 








No. of Farms, 


1940 .... 




3,573 


^-POPULATION—, 






RADIO HOMES 


RETAIL — SERVICE 




% Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


4,920 


— 7.5 


1,240 


597 


1,183 


1,218 


95 


$2,596 


41,790 


+ 154.6 


10.320 


362 


3,788 


3,871 


395 


9.959 


1,641 


—20.2 


420 


127 


437 


473 


56 


938 


9,928 


— 9.0 


2,560 


491 


2,433 


2,536 


291 


5,415 


770 


— 50.5 


240 


25 


400 


406 


43 


886 


938 


—31.1 


200 


59 


248 


263 


34 


326 


4,087 


— 13.8 


970 


226 


958 


1,009 


119 


2.733 


1,514 


—13.2 


380 


54 


390 


395 


55 


763 


4,043 


— 2.1 


1,070 


217 


961 


991 


83 


1.270 


3,564 


—12.6 


920 


342 


903 


944 


93 


1.141 


7.686 


+ 797.9 


4.410 


83 


475 


486 


50 


772 


4,273 


+ 18.5 


1,190 


141 


897 


926 


127 


2,026 


2,904 


— 9.5 


830 


28 


821 


830 


82 


1.578 


2,827 


+ 4.2 


650 


108 


593 


612 


60 


1.071 


506 


— 58.4 


200 


8 


317 


344 


30 


404 


34,155 


+ 5.2 


10,430 


516 


8,703 


9,069 


838 


27.132 


11,139 


— 10.0 


2,740 


189 


2,693 


2.748 


190 


6.173 



TOTAL STATE . . 



136,685 +25.7 



38,770 



3.673 



26.200 



27,119 



9.639 $65,183 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



INI. yAMPsymii 



^—POPULATION— 

% Change 

County 1943* 1940-43 

Belknap 21,524 

Carroll 12,787 

Cheshire 33,230 

Coos 32,605 

Grafton 39,060 

Hillsborough . . . See Listin 

Merrimack 50,664 

Rockingham . . . 58,212 

Strafford 43,051 

Sullivan 25.908 

City 

MANCHESTER 

(Hillsborough) 137,449 



— 11.6 
— 18.0 

— 4.9 
— 17.0 
— 12.5 
-End of 
— 16.5 
+ 0.4 

— 1.2 
+ 1.8 



Radio Daily 
Homes 1944 

5,780 

3,450 

9,030 

7,940 
10,330 
State 
13,290 
16.320 
11.760 

6,920 



No. of 
Farms 

854 

742 

1,567 

1.136 

2,034 

2.120 
2,993 
1.226 
1,285 



Population 1943*. 

Radio Homes, 1944 
(RADIO DAILY 
Estimate) 

No. of Farms, 1940 



454,490 



RADIO HOMES 



122,670 
16,554 

RETAIL — SERVICE 



1940 
Census 

5,868 
3.657 
8,321 
8,343 
10,318 

14.028 

14,468 

10,584 

6.058 



NAB 

Projection 

5.894 
3.754 
8.596 
8,532 
10,055 

14,290 

14,844 

10,788 

6.173 



METROPOLITAN DISTRICTS — COUNTIES 



5.1 



37.850 



2,607 



35.174 



TOTAL STATE. 



454,490 



7.5 122,670 



16,554 116,809 



36,048 
119,664 



Stores 

477 
450 
580 
746 
880 

1.069 
1.335 

820 
408 



2.874 



Sales 
$9,842 

5.708 
12,266 
12.930 
18.461 

22.732 

23.323 

17.809 

9,404 



60.065 



19.639 $192,529 



* Civilian Population Estimates — Bureau of the Census. March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 

263 



W J 



Population 1943* 4,103,454 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 1,143,080 

No. of Farms, 1940 25,835 

RADIO HOMES RETAIL — SERVICE 
1940 NAB 

Census Projection Stores Sales 



^—POPULATION— .^ 

% Change Radio Daily No. of 

County 1943* 1910-43 Homes 1944 Farms 

Atlantic 

Bergen 

Burling-ton 

Camden 

Cape May 

Cumberland .... 

Essex 

Gloucester 

Hudson 

Hunterdon 

Mercer 

Middlesex 

Monmouth .... 

Morris 

Ocean 

Passaic 

Salem 

Somerset 

Sussex 

Union 

Warren 

City 
ATLANTIC CITY 

(Atlantic) . . . 
TRENTON 

(Mercer) .... 

TOTAL STATE.. 4,103.454 — 1.2 1,143,080 25,835 1,020,466 1.050,612 91,715 $1,704,931 

Note — Berg-en, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Union Counties contained in New 
York Northeastern Metropolitan District. Listed under New York. Burling-ton, Camden, Gloucester Counties 
contained in Philadelphia Metropolitan District. Listed under Pennsylvania. 



See Listing-- 


-End of 


State 












See Listing- 


—End of 


State 












See Listing- 


—End of 


State 












See Listing- 


—End of 


State 












26,034 


— 9.0 


7,860 


418 


7,587 


7.785 


1.411 


17.456 


72,874 


— 0.4 


19,690 


2,750 


17.479 


17.900 


1.461 


28.873 


See Listing- 


—End or 


State 












See Listing- 


—End of 


State 












See Listing- 


—End of 


State 












34.696 


— 5.6 


9,810 


2,431 


9.292 


9.434 


751 


11.364 


See Listing- 


—End of 


State 












See Listing- 


—End of 


State 












See Listing- 


-End of 


State 












See Listing- 


-End of 


State 












36,794 


— 0.9 


10,820 


875 


9,618 


9.925 


1.315 


19.736 


See Listing- 


-End of 


State 












42,479 


+ 1.0 


11,320 


1,547 


9,963 


10,199 


774 


14.223 


74,965 


+ 0.8 


19,500 


1,319 


17,016 


17,564 


1.374 


23.328 


30,388 


+ 2.6 


8,270 


1,273 


7,205 


7.319 


737 


12,595 


See Listing- 


—End of 


State 












48,226 


— 3.9 


13,630 


1,521 


12.665 


12.856 


1.160 


16.064 




METROPOLITAN DISTRICTS- 


-COUNTIES 








107,272 


— 13.5 


30,540 


1,618 


30,852 


31,814 


3,964 


64.301 


196,966 


— 0.2 


50,730 


1,135 


44,807 


46,118 


4,535 


89,873 



* Civilian Population Estimates — Bureau of the Census, 
RADIO DAILY from Civilian Population Estimates, 1943. 



March 1, 1943. Radio Homes projected by 
Money values are in thousands of dollars. 



County 

Bernalillo . 
Catron . . . 
Chaves . . . 
Colfax . . . 
Curry .... 
DeBaca . . . 
Dona Ana . 
Eddy .... 
Grant .... 
Guadalupe 
Harding . . 
Hidalgo 

Lea 

Lincoln . . 
Luna .... 
McKinley . 

Mora 

Otero .... 
Quay .... 
Rio Arriba 
Roosevelt . 
Sandoval . 
San Juan . 
San Miguel 
Santa Fe . 
Sierra .... 
Socorro . . 



I\ 


AV IE 


^^n^ 


^i^^ 


Population 1043* 




496,161 


1^ 


A\ § 


/\ CC 


(Oj 


Radio Homes, 1944 






U\i 


rul^i 


^^u^ 


^^^^ 


(RADIO DAILY Esti- 












mate) 






73,920 










No. of Farms, 1940 




34,105 


-POPULATION-^ 






RADIO HOMES RETAIL — SERVICE 


% Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


72,477 


+ 4.4 


15,280 


1,646 


12,688 


13,396 


1.220 


$27,188 


3,182 


—34.8 


410 


641 


550 


558 


90 


370 


25,461 


+ 6.2 


4.740 


979 


3,955 


4,088 


479 


9,220 


14,918 


— 20.3 


2,750 


659 


3,014 


3,057 


354 


5.127 


20,584 


-f 13.4 


4,460 


1,191 


3,502 


3,633 


418 


8,808 


4,564 


-f 22.5 


670 


347 


490 


508 


81 


780 


27,469 


— 9.7 


3,750 


1,574 


3,695 


3,746 


412 


5,483 


25,610 


+ 5.3 


4,380 


655 


3,867 


3,983 


377 


8,519 


21,317 


+ 12.8 


3,770 


618 


2,993 


3,059 


263 


5,116 


7,654 


—11.5 


580 


476 


551 


590 


139 


1,503 


3.176 


— 27.4 


340 


475 


450 


477 


72 


702 


6,235 


-f 29.3 


1,020 


228 


737 


746 


111 


1,709 


17,160 


— 18.9 


4,150 


549 


4,254 


4.559 


392 


8.752 


6,678 


—22.0 


1,010 


640 


1,094 


1,144 


179 


1.438 


8,434 


+ 30.6 


1,400 


308 


970 


987 


150 


2.294 


31,723 


+ 34.2 


3,440 


1,996 


2,283 


2,385 


303 


6,736 


8,315 


—24.3 


300 


1,222 


333 


340 


109 


633 


11,050 


+ 5.0 


1,480 


656 


1,315 


1,348 


207 


2,364 


11,670 


— 3.6 


2,260 


999 


2,069 


2,132 


255 


3.614 


20,994 


— 17.2 


980 


2,622 


1,039 


1,058 


194 


1,761 


12,995 


—10.7 


2.180 


1,797 


2.087 


2.206 


222 


3,152 


12,603 


— 9.3 


760 


1,710 


743 


765 


134 


876 


8,262 


— 51.7 


850 


2,383 


1,385 


1,440 


169 


2.127 


23,942 


— 14.2 


1,990 


1,482 


2,029 


2,073 


334 


4,482 


26,427 


—14.3 


3,990 


973 


4.074 


4.161 


369 


9.045 


5,175 


— 26.7 


740 


397 


877 


883 


169 


1.221 


9,205 


—19.4 


820 


798 


881 


897 


178 


1.620 



264 



-POPULATION- 



RADIO HOMES 



County 

Taos 

Torrance .... 

Union 

Valencia 

TOTAL STATE 



1943* 

15,596 
8,264 
6,921 

18,100 



% Change Radio Daily No. of 



RETAIL — SERVICE 



1940-4:3 

— 15.8 
— 25.0 
— 23.9 
— 10.6 



Homes 1944 

890 

860 

2,200 

1,470 



Farms 

1.803 
1.301 
1.035 
1.945 



1940 
Census 

921 

970 

1,366 

1,427 



NAB 

Projection 

948 

1.008 

1.396 

1.483 



Stores 
255 
175 
189 
236 



Sales 

1.796 
1.291 
2.073 
2.422 



496.161 — 6.5 



73.920 34,106 



;,609 



69.053 



8.229 $132,117 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



INIiW YOI1I.I1C 



,^POPULATION— ^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Albany See Listing- — End of State 

Alleg-any 37,480 — 5.5 9,970 

Bronx See Listing- — End of State 

Broome See Listing — End of State 

Cattaraugus 64,236 — 11.6 17,520 

Cayuga 59,359 — 9.4 16,600 

Chautauqua .... 115,595 — 6.5 34,490 

Chemung 76.457 + 3.7 21,300 

Chenango 33.800 — 7.3 9,360 

Clinton 42,875 — 16.3 9,380 

Columbia 36,699 — 11.5 10,300 

Cortland 30,457 — 9.5 8,880 

Delaware 36,939 — 9.9 9,590 

Dutchess 118,795 — 1.4 28,770 

Erie See Listing — End of State 

Essex 29.825 — 12.7 7,250 

Franklin 40.815 — 7.8 9,420 

Fulton 45,165 — 7.1 13,930 

Genesee 40.978 — 7.9 11,300 

Greene 24.304 — 13.0 7,140 

Hamilton 2,895 — 30.9 760 

Herkimer See Listing — End of State 

Jefferson 70,261 — 14.8 18,800 

Kings See Listing — End of State 

Lewis 19,102 — i6.3 4,610 

Livingston 33.809 — 12.2 8.410 

Madison 37,282 — 5.8 10,660 

Monroe See Listing — End of State 

Montgomery . . . 53,446 — 9.6 15,590 

Nassau See Listing — End of State 

New York See Listing — End of State 

Niagara See Listing — End of State 

Oneida See Listing — End of State 

Onondaga See Listing — End of State 

Ontario 50.152 — 9.3 13.900 

Orange 125,619 — 6.3 35,800 

Orleans 24.703 — 11.0 7,080 

Oswego 63,371 — 10.3 17,750 

Otsego 39,956 — 13.3 11,390 

Putnam 13.996 — 15.5 3,780 

Queens See Listing — End of State 

Rensselaer See Listing — End of State 

Richmond See Listing — End of State 

Rockland See Listing — End of State 

St. Lawrence . . . 88,190 — 3.2 20.290 

Saratoga 62,892 — 4.1 19,970 

Schenectady .... See Listing — End of State 

■Schoharie 18.799 — 9.7 5,130 

Schuyler 11.540 — 11.1 3,220 

Seneca 26,030 + 1.2 6,330 

Steuben 81.190 — 4.4 21,300 

Suffolk 195,354 — 0.3 47,780 

Sullivan 32,570 — 14.1 9,140 

Tioga 24,546 — 9.3 6,920 

Tompkins 46.477 + 9.8 13,650 

Ulster 76,513 — 12.1 21.980 

Warren 33,674 — 6.6 9,480 

Washington .... 41.070 — 12.1 10,610 

Wayne 49,032 — 7.0 14.040 

Westchester .... See Listing — End of State 

Wyoming 28,689 — 8.0 7.660 

Yates 15.079 — 7.9 4.480 

265 



Population 1943* 12,684,378 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 3,638,130 

No. of Farms, 1940 153,238 

RADIO HOMES RETAIL — SERVICE 

No, of 1940 NAB 

Farms Census Projection Stores 



,018 



1,813 



9,311 



15.286 



9.685 



.15.688 



764 



1.291 



11.740 



4.124 


17,354 


17.878 


1.331 


28.172 


3,359 


16.934 


16,434 


1,408 


24.615 


5,573 


32.632 


33.487 


2.364 


44.202 


1,508 


18,454 


19.296 


1.668 


33.917 


3,371 


8.883 


9.082 


872 


14.641 


2,753 


9.778 


9,982 


891 


16.142 


2,153 


10.229 


10.614 


1.054 


14.607 


1,787 


8.616 


8.879 


771 


16,262 


3,738 


9.364 


9.692 


966 


16.964 


1,958 


25,690 


26.386 


2.440 


52.783 


1,604 


7,238 


7.473 


791 


12,126 


2.761 


8,954 


9.235 


1.036 


16.080 


1,323 


13,327 


13,523 


1.054 


20.056 


2,487 


10,746 


11.074 


797 


16.426 


1.653 


7.229 


7.363 


808 


9.870 


248 


949 


971 


216 


1.469 


4,205 


20.380 


20.834 


2,052 


33,591 


2,126 


4.774 


4.906 


479 


6.778 


2,155 


8.363 


8.677 


802 


11.378 


2.752 


9.846 


10.163 


884 


15.170 



22.542 



3.093 


13.270 


13,805 


1.107 


20.364 


3,513 


33.337 


34,416 


3.369 


62.270 


2,161 


7.001 


7.147 


659 


8,638 


4.426 


17.284 


17.762 


1.387 


22,000 


3,752 


11.450 


11.737 


1.077 


18.776 


346 


3.969 


4.023 


422 


8.257 



6,236 


19.413 


19,904 


1.846 


28.728 


2,591 


16.607 


16.833 


1.656 


21.619 


2,453 


5.003 


5.127 


401 


6.646 


1.126 


3.146 


3.264 


307 


3.568 


1,413 


5,399 


6.706 


477 


6,804 


4,513 


20,031 


20.748 


1.672 


27.826 


2,. 344 


43,682 


44,661 


4.793 


93.394 


2.778 


9,224 


9.615 


1.396 


19,392 


2,127 


6,646 


6.860 


543 


8.301 


1.966 


11,087 


11.369 


749 


18.691 


3.286 


22.088 


22.427 


2.060 


32,924 


1,096 


9.044 


9.199 


884 


20.414 


2.934 


10,693 


10.823 


919 


11.461 


4.334 


13.131 


13.630 


1.000 


10.477 


2.616 


7.339 


7.471 


678 


8.976 


1.548 


4.272 


4.394 


269 


4.088 



County 



RETAIL — SERVICE 
Stores Sales 



.—POPULATION—^ RADIO HOMES 

% Change Radio DaUy No. of 1940 NAB 

1943* 1940-43 Homes 1944 Farms Census Projection 

City METROPOLITAN DISTRICTS — COUNTIES 

ALBANY (Albany, Rensselaer. Schenectady) • I _ ' . 

SCHENECTADY ' ' 

TROY 442,586 — 4.9 133,220 5.790 124,035 126,874 

BINGHAMTON 

(Broome) 159,745 — 3.6 43,730 2,851 40,239 41,249 

BUFFALO (Erie, Niagara) 

NIAGARA 

FALLS 966,545 + 0.9 270,090 10,042 237,711 243,328 

NEW YORK, NORTHEASTERN NEW JERSEY (Bronx, Kings, Nassau, New York. Queens. Richmond, Rock- 
land, Westchester; Bergen. Essex. Hudson. Middlesex. Monmouth, Morris. Passaic 
Union, N. J.) . 10,990.877 — 4.6 3,171,600 8,262 2,864.050 3,020,476 



ROCHESTER 

(Monroe) . . . 420,303 
SYRACUSE 

(Onondaga) . . 264,943 

UTICA (Herkimer, Oneida) 

ROME 256,305 



— 4.1 124,750 
— 10.2 77,630 

— 2.6 69,150 



4,129 
4,490 
7,022 



113,480 
74,709 
63.176 



117,687 
77.634 
64,623 





1 ■! Ui 1 


10.374 


224.641 


3,037 


68,342 


17,943 


391,821 


ns, Richmond, Rock- 


241,337 


5,492,634 


8,591 


203,857 


5,289 


130.114 


5,606 


96,307 



TOTAL STATE.. 12,684,378 



5.7 3,638,130 153,238 3.385,703 3,498,754 302,325 $6,243,699 



* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 1943* 

Alamance 57,143 

Alexander 12,839 

Alleghany 8,080 

Anson 25,037 

Ashe 19,399 

Avery ......... 10,778 

Beaufort 32,046 

Bertie 23,901 

Bladen 25,060 

Brunswick 17,825 

Buncombe See Listing- 
Burke 35.972 

Cabarrus 63,645 

Caldwell 35,006 

Camden 4,955 

Carteret 18,345 

Caswell 18,388 

Catawba 48,793 

Chatham 22,164 

Cherokee 17,426 

Chowan 11,039 

Clay 5,272 

Cleveland 56.741 

Columbus 43,895 

Craven 34,369 

Cumberland 63,884 

Currituck 5,903 

Dare 4,429 

Davidson 49,266 

Davie 13,172 

Duplin 37,573 

Durham See Listing- 

Edgecombe 44,223 

Forsyth See Listing- 
Franklin 27,745 

Gaston 89,661 

Gates 9,055 

Graham 10,685 

Granville 26,770 

Greene 16,325 

Guilford See Listing- 
Halifax 52.327 

Hartnett 41,882 

Haywood 30.568 

Henderson 23.269 



/F^ 


n nii^ 


n /\ 


Population 1943* . . . 


3,424,954 


O 


L H^ 


i\0\ 


^ Radio 


Homes, 


1944 




L^^^ 


Uall U ^ 


\j^— ^ 


^ (RADIO DAILY 










Estimate) . 




518,560 








No. of Farms, 


1940.. 


278,276 


TION-^ 






RADIO HOMES 


RETAIL— SERVICE 


Change 


Radio Daily 


No. of 


1940 


NAB 






L940-43 


Homes 1944 


Farms? 


Census 


Projection 


Stores 


Sales 


— 0.5 


10,390 


2.402 


9,675 


9,891 


803 


$14,894 


— 4.6 


1,710 


1.988 


1,596 


1,633 


156 


1.206 


— 3.1 


940 


1.690 


860 


878 


167 


647 


— 12.0 


2,790 


2,324 


2,731 


2,842 


284 


3.544 


— 14.4 


2,220 


4,153 


2.218 


2,308 


313 


1.333 


— 20.5 


1,160 


1,584 


1.285 


1,306 


141 


572 


—12.0 


3.820 


3,256 


3.822 


3,899 


595 


5,917 


— 8.8 


2,370 


3,095 


2,273 


2,349 


270 


2.662 


— 7.7 


2,470 


3,297 


2,342 


2,418 


259 


2.940 


+ 4.2- 


1,670 


1,721 


1,406 


1.460 


232 


1.218 


-End of 


State 












— 6.8 


5,500 


2,228 


5,242 


5.340 


456 


5,736 


+ 7.2 


12,320 


1,843 


10,315 


10.637 


747 


14.695 


— 2.2 


5,280 


2,705 


4,776 


4.890 


391 


5,765 


— 8.9 


480 


661 


656 


672 


73 


211 


+ 0.7 


2,630 


714 


2.321 


2,366 


311 


3,183 


— 8.2 


1,870 


3,000 


1.691 


1,831 


136 


1.062 


— 5.5 


9,340 


3,082 


8.733 


8.982 


704 


10.703 


—10.4 


3,000 


3,173 


2.827 


3,000 


274 


2.832 


— 7.4 


2,030 


2,182 


1.902 


1,970 


226 


1,784 


— 4.6 


1,290 


1.006 


1,200 


1,229 


161 


1,859 


— 17.7 


480 


1.097 


513 


537 


64 


177 


— 2.3 


8,860 


4,760 


8,022 


8,200 


561 


9.490 


— 3.9 


4.770 


5.426 


4,331 


4,500 


474 


6.674 


+ 9.8 


4,440 


2,226 


3,698 


3,702 


529 


6.310 


+ 26.2 


8,570 


2,960 


6,079 


6.299 


621 


10.740 


— 11.8 


710 


778 


704 


724 


112 


505 


—24.6 


800 


56 


909 


938 


151 


827 


— 7.7 


9,240 


3,298 


8,729 


9.067 


566 


8.647 


— 11.7 


2,160 


1.521 


2,003 


2.100 


207 


1,730 


— 5.5 


3.970 


5.385 


3.684 


3.816 


604 


3,991 


-End of 


State 












—10.0 


5,700 


3.156 


5.497 


6.696 


550 


9.223 


-End of 


State 












— 8.7 


2,870 


3,630 


2,703 


2.838 


266 


2.803 


+ 2.4 


16,830 


2,207 


14.656 


15.029 


1.030 


16,562 


— 10.0 


870 


1,308 


799 


871 


93 


671 


+ 66.5 


930 


818 


537 


648 


65 


371 


— 8.8 


2.870 


3,655 


2,860 


2.841 


297 


3.799 


— 12.0 


2.050 


2.355 


2,015 


2.086 


138 


1.516 


-End of 


State 












— 7.4 


5,250 


3,552 


4,967 


6.100 


706 


9.075 


— 6.3 


5,340 


4,349 


6,029 


6.177 


483 


5,830 


—12.2 


4,470 


3.119 


4.449 


4.574 


400 


5.727 


— 10.7 


4,230 


2,323 


4.076 


4.268 


316 


6.697 



266 



County 1943* : 

Hertford 17,004 

Hoke 15,421 

Hyde 6,206 

Iredell 45,968 

Jackson 16,874 

Johnston 56,306 

Jones 9,665 

Lee 17,954 

Lenoir 38,871 

Lincoln 22,799 

McDowell 21,238 

Macon 14.110 

Madison 17,842 

Martin 23,937 

Mecklenburg- ... See Listingr- 

Mitcliell 13.903 

Montgromery . . . 15,806 

Moore 30,931 

Nasli 51,259 

New Hanover . . 77,562 

Northampton . . . 24,961 

Onslow 26,337 

Orang-e 23.588 

Pamlico 8,860 

Pasquotank 22.925 

Pender 17.020 

Perquimans .... 9,523 

Person 22,628 

Pitt 54,997 

Polk 10.661 

Randolph 40,470 

Richmond . . . . 35,847 

Robeson 84,031 

Rockingrham . . . 55,105 

Rowan 57,354 

Rutherford 40,453 

Sampson 44,021 

Scotland 21,892 

Stanly 31,466 

Stokes 20,522 

Surry 41.868 

Swain 12,567 

Transylvania . . . 12.657 

Tyrrell 4,809 

Union 36,264 

Vance 27,686 

Wake 104,492 

Warren 21.700 

Washington .... 11,904 

Watauga 15,699 

Wayne 58,490 

Wilkes 37,346 

Wilson 46,174 

Yadkin 18,076 

Yancey 14.016 



TION— ^ 






RADIO HOMES B 


IKTATT- — S 


EKVICE 


Change 


Radio DaUy 


No. of 


1940 


NAB 






940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


— 12.1 


1,900 


3.033 


1.854 


1,943 


205 


2.636 


+ 3.4 


1,480 


1.687 


1.246 


1.306 


107 


1.401 


— 20.8 


610 


996 


665 


683 


142 


461 


— 8.8 


7,900 


3.905 


7.621 


7.817 


755 


8.929 


—12.9 


1.670 


2.565 


1.664 


1.731 


185 


3.166 


—11.7 


7.090 


7,646 


7.063 


7.335 


670 


7.820 


— 11.5 


910 


1.493 


863 


934 


91 


637 


— 4.2 


3,000 


1.620 


2.718 


3.836 


241 


3,906 


— 5.7 


5.630 


3.519 


5.183 


5.411 


497 


9.384 


— 5.7 


3,630 


2.548 


3.411 


3.494 


352 


3.320 


— 7.6 


3,060 


1.343 


2.893 


3.996 


259 


3.031 


— 11.1 


1,480 


3.243 


1,453 


1.498 


240 


1.759 


—20.8 


1,900 


3.891 


3.048 


2.130 


298 


1.370 


— 8.3 


2,310 


3.406 


2.178 


2.259 


341 


4,083 


-End of 


State 












— 13.0 


1,930 


3.175 


1,934 


1.985 


174 


1.665 


— 2.9 


2,140 


1.284 


1.933 


2.003 


243 


2.433 


— 0.1 


4,200 


2,243 


3.631 


3.816 


376 


4.946 


— 7.8 


6,520 


4,941 


6.346 


6.394 


530 


9,280 


+ 61.8 


14,130 


324 


7.803 


8.230 


948 


17.480 


—11.8 


3,010 


3.941 


1.950 


2.045 


236 


1.679 


+ 46.8 


3,490 


3,188 


1.445 


1.579 


223 


1.609 


+ 2.2 


3,890 


3.043 


3.374 


3.474 


270 


3.685 


— 8.7 


870 


843 


817 


856 


122 


480 


+ 11.5 


3,790 


844 


3.998 


3.107 


361 


6.266 


— 3.9 


1,580 


1.965 


1.449 


1.487 


179 


1.386 


— 3.6 


1,100 


1.056 


1.001 


1.030 


167 


1.262 


— 9.6 


3,700 


3.833 


2.629 


2.697 


266 


3.167 


—10.2 


6,980 


5,650 


6.803 


6.977 


681 


12.359 


—10.2 


1,550 


1,371 


1.511 


1.648 


135 


1.123 


— 9.2 


7,110 


4,330 


6.595 


7.042 


538 


6.056 


— 2.6 


5,170 


1,790 


4.619 


4.832 


328 


6.169 


+ 9.3 


8,410 


7,797 


6.788 


7.062 


783 


11.668 


— 4.8 


9,530 


4,336 


8.865 


9.072 


824 


11.122 


— 17.1 


13,130 


3,417 


13.697 


13.032 


932 


16.173 


— 11.3 


6,410 


3,796 


6.349 


6.476 


557 


6.190 


— 7.2 


4,510 


6,443 


4.239 


4.377 


537 


6.445 


— 5.8 


3.310 


1,703 


2.090 


2,223 


269 


3.418 


— 4.2 


5.950 


3,408 


5.419 


5.611 


420 


6.309 


— 9.4 


3,720 


4,071 


2.639 


2.694 


250 


1.630 


+ 0.2 


6.310 


4.471 


5.605 


6.744 


666 


7.490 


+ 3.2 


1.100 


1,617 


941 


967 


154 


830 


+ 3.4 


1.890 


1,010 


1.570 


. 1.673 


122 


1.903 


— 13.4 


570 


699 


579 


588 


80 


439 


— 7.2 


5,360 


4.553 


4.997 


6.200 


497 


6.199 


— 7.6 


3,490 


3,179 


3.290 


3.422 


380 


6.366 


— 4.6 


17,870 


5,255 


16.529 


17.024 


1.441 


33.976 


— 6.2 


1,550 


2,558 


1.440 


1.488 


243 


2.354 


— 3.4 


1,310 


969 


1,200 


1.228 


182 


1.362 


— 13.3 


1,990 


2,696 


3,008 


2.056 


261 


1.958 


+ 0.3 


7,630 


4.378 


6,736 


6.937 


707 


11.629 


— 13.2 


4,120 


5,350 


4.086 


4.249 


534 


4.792 


— 8.1 


6,580 


4.118 


6.191 


6.449 


637 


10.396 


—12.5 


3,630 


2,948 


3.566 


2.693 


211 


1.296 


— 18.5 


1.380 


2,884 


1.475 


1,515 


230 


748 



City 




METROPt 


9LITAN D 


ISTKICTS- 


-COUNTIE 


S 






ASHEVIDLE 
(Buncombe) 


96.552 


—11.2 


19,400 


5.426 


19,034 


19.593 


1,530 


32,476 


CHARLOTTE 

(Mecklenburg) 


155,160 


+ 2.2 


31,120 


3.223 


26.847 


37,785 


1,929 


55,395 


DURHAM 

(Durham) . . . 


83,274 


+ 3.8 


17.420 


1.476 


14,882 


15,276 


1,186 


27.823 


GREENSBORO 
(Guilford) . . . 


150,410 


— 2.3 


31.900 


4.941 


28,486 


29,540 


2,088 


48.105 


WINSTON-SALEM 
(Forsyth) . . . 


114,638 


— 9.4 


23.570 


3,489 


22.900 


23,338 


1,832 


35,266 


TOTAL STATE. . 


3,424,954 


— 3.9 


518,500 


278.276 


471,863 


487,363 


44,328 


$676,361 



♦ Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 

267 




County 

Adams 

Barnes 

Benson 

Billing-s 

Bottineau 

Bowman 

Burke 

Burleigrh 

Cass 

Cavalier 

Dickey 

Divide 

Dunn 

Eddy 

Emmons .... 

Foster 

Golden Valley 
Grand Forks . 

Grant 

Grig-g's 

Hetting-er .... 

Kidder 

La Moure .... 

Logan 

McHenry .... 
Mcintosh .... 
McKenzie .... 

McLean 

Mercer 

Morton 

Mountrail ... 

Nelson 

Oliver 

Pembina .... 

Pierce 

Ramsey ..... 

Ransom 

Renville 

Richland .... 

Rolette 

Sarg-ent 

Sheridan 

Sioux 

Slope 

Stark 

Steele 

Stutsman .... 

Towner 

Traill 

Walsh 

Ward 

Wells 

Williams 

TOTAL STATE 



—POPULATION—^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 



3,631 

14,534 

10,335 
1,639 

10,784 
3.546 
6,448 

18,590 

45,637 

11,790 
8,299 
5,517 
6,230 
4,466 
9,447 
4,859 
3,063 

29,963 
6,486 
4,712 
6,961 
5,480 
9.086 
6,490 

11,919 
7,934 
6,462 

14,662 
8,204 

18,107 
8,850 
7.704 
3,365 

12.684 
7,865 

12.464 
8.484 
5,182 

17,417 
9,761 
7.213 
5,506 
3,557 
2,005 

14,018 
4.316 

20,498 
5.780 

11.677 

17.260 

26.984 
9.852 

13.742 



-22.1 
-18.4 
-18.2 
-35.2 
-18.6 

- 8.1 
-15.7 
-17.4 
-13.6 
-15.3 
-15.1 
-22.1 
-25.6 
-22.2 
-19.2 
-16.6 
-12.4 
-13.2 
-21.5 
-19.0 

- 6.7 
-18.1 
-11.8 
-14.2 
-15.1 
-11.7 
-23.3 

- 8.8 
-14.6 
-10.3 
-15.6 
-15.6 
-12.8 
-19.1 
-14.6 
-20.2 
-15.7 

- 6.3 
-15.1 
-22.4 
-17.0 
-16.8 
-19.5 
-31.6 

- 9.1 
-30.3 
-12.8 
-19.7 

- 5.1 
-16.8 
-15.6 
-12.0 
-15.8 



1.890 
3.720 
2.300 

330 
2.670 

860 
1,660 
4,880 
12,040 
2,590 
1,980 
1,490 
1,220 
1,100 
1,650 
1,160 

770 
7,780 
1,210 
1,130 
1,390 
1,190 
2,060 
1,210 
2,730 
1,530 
1,600 
3,210 
1,540 
3,990 
2,180 
1,860 

690 
3,050 
1,630 
3.110 
2.100 
1,390 
4,230 
1,670 
1.740 
1.190 

660 

500 
2,960 
1.000 
4,540 
1,430 
2,770 
3,740 
7,020 
2,390 
3.570 



Population 1943* 541,395 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 128,290 

No. of Farms, 1940 73,962 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

763 963 1.008 93 $1,022 

1,999 3.946 4.044 355 4.872 

1,648 2.459 2.504 177 1.734 

471 423 427 17 102 

2,219 2.851 2.926 263 2.628 

659 822 846 107 1.107 

1,201 1.734 1.764 181 1.199 

1,212 4.868 5.051 329 9.639 

2,592 12.191 12.638 944 26.513 

2.104 2.666 2.720 258 2.492 

1.274 2.037 2.080 180 2.086 

1,306 1.658 1.691 137 1.271 

1,359 1.397 1.446 111 799 

678 1.215 1.247 111 1.564 

1,413 1,776 1.814 115 1.378 

661 1.221 1.254 136 1.596 

507 762 784 80 895 

2,066 7.844 8.018 571 14.365 

1.233 1,355 1.382 98 793 

940 1.231 1.260 105 1.136 

1.055 1,337 1.348 117 1,468 
1.025 1.263 1.289 108 909 
1.429 2.027 2.098 183 1.635 
1 044 1.247 1.264 100 845 
1.992 2.827 2.873 249 2.177 

1 118 1.536 1.559 124 1.194 
1*563 1.S05 1.837 113 1.052 

2 423 3.126 3.179 263 2.294 
l'057 1.599 1.620 123 1.393 
1 755 3.842 3.994 320 4.678 
1*831 2.274 2.320 203 1.906 
1 268 1.925 1,972 193 1.761 

'638 C71 706 29 231 

1 811 3.166 3.236 331 3.316 

l'l37 1.661 1.716 130 1,903 

1.497 3.340 3.458 308 5,7.04 
1 257 2.122 2.227 187 2.362 

1.056 1.299 1.337 108 1.023 
2,490 4,320 4.452 366 6.627 
1,254 1,800 1.895 149 1.994 
1,286 1.827 1.869 167 1,219 
1,018 1.265 1.285 117 748 

447 656 071 47 525 

589 614 630 81 149 

1,320 2.848 2.927 207 3.960 

981 1.228 1.249 102 863 

2,256 4.562 4.677 373 6.418 

1,030 1,520 1,683 160 1.669 

1.498 2,687 2.642 249 3,209 
2,490 3.919 4.015 331 6.032 
2.447 7.244 7.471 647 11.920 
1.527 2.386 2.442 227 2.436 
2,080 3.690 3.801 340 5.001 



541,395 



-15.6 128.290 73.962 131,006 



134,437 



11,049 $162,780 



♦ Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



Population 1943* 6,822,021 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 1,894,240 

No. of Farms, 1940 233,783 



-POPULATION—^ 






RADIO HOMES 


RETAIL— SERVICE 


% Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 1910-43 


Homes 1914 


Farms 


Census 


Projection 


Stores 


Sales 


17.333 — 20.1 


3,610 


2,684 


3.966 


4.013 


384 


$3,068 


69,817 — 4.8 


19.940 


2.574 


18.570 


18.991 


1,444 


29.477 


27,644 — 7.2 


8,060 


2.336 


7.508 


7.826 


611 


10.662 


65,766 — 4.2 


18,930 


4.746 


17.353 


17.852 


1.366 


25.217 


38,250 -—17.1 


9,340 


2,413 


9.642 


10.042 


774 


11.875 


26,022 — 7.2 


7,420 


2.387 


7.048 


7.200 


589 


7.496 



County 

Adams 

Allen 

Ashland 

Ashtabula 

Athens 

Auglaize 

Belmont See Listing — End of State 



268 



^-POPULATION-^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Brown 18,382 — 15.0 4,460 

Butler See Listing: — End of State 

Carroll 15,541 — 10.9 3,890 

Champaign 24,391 — 3.4 6,870 

Clark See Listing — End of State 

Clermont 31,490 — 7.7 8,280 

Clinton 22,014 — 2.5 6,340 

Columbiana .... 86.347 — 4.2 23,410 

Coshocton 26,441 — 13.6 7,090 

Crawford 34,814 — 2.1 10,310 

Cuyahog-a See Listing — End of State 

Darke 35,781 — 7.9 9.860 

Defiance 21,652 — 11.1 6,040 

Delaware 22.749 — 15.1 6,330 

Erie 45,267 + 4.8 12.920 

Fairfield 43,991 — 9.3 11.830 

Fayette 19,554 — 8.6 5.060 

Franklin See Listing — End of State 

Fulton 21,801 — 7.7 6,100 

Gallia 23.284 — 6.6 4,270 

Geauga 15.822 — 18.6 3,930 

Greene 41,769 +21.5 11,200 

Guernsey 31,873 — 17.9 8,430 

Hamilton See Listing — End of State 

Hancock 35.452 —13.1 10,720 

Hardin 25,272 — 6.6 7,110 

Harrison 17.273 — 15.0 4.310 

Henry 20.171 — 11.4 5.570 

Highland 24.541 — 9.4 6.640 

Hocking 16.954 — 21.2 3,990 

Holmes 15,800 — 11.6 3.000 

Huron 29,975 — 13.9 8,710 

Jackson 23,239 — 13.9 5,340 

Jefferson 88,073 — 10.2 21,740 

Knox 28,254 — 8.9 8,170 

Lake 52,546 + 5.1 15.200 

Lawrence See Listing — End of State 

Licking 59,723 — 4.1 17,400 

Logan 26,274 — 11.3 7,710 

Lorain 113.064 + 0.6 31,630 

Lucas See Listing — End of State 

Madison 20,145 — 7.6 4,500 

Mahoning See Listing — End of State 

Marion 45,300 +' 0.9 13,070 

Medina 32,611 — 1.3 9,370 

Meigs 20.724 — 14.0 4,820 

Mercer 23,314 — 11.2 5,870 

Miami 54,096 + 2.8 15,980 

Monroe 14,573 — 21.8 2,940 

Montgomery .... See Listing — End of State 

Morgan 10,963 — 22.9 2,630 

Morrow 13,737 — 12.2 3,750 

Muskingum .... 64,970 — 6.9 18,190 

Noble 10,526 — 27.8 2.260 

Ottawa 24.761 + 2.4 7,020 

Paulding 13.365 — 13.9 3,580 

Perry 23,690 — 23.8 5,920 

Pickaway 26.035 — G.6 5.790 

Pike 12.216 — 24.2 2.100 

Portage 50,058 + 7.3 13,500 

Preble 22.415 — 3.9 6,210 

Putnam 19,881 — 20.5 5.140 

Richland 71,250 — 3.5 19,690 

Ross 46,815 — 10.2 10,510 

Sandusky 42.968 + 4.8 11.410 

Scioto 73.546 — 15.0 17.130 

Seneca 47.496 — 2.1 13,010 

Shelby 25.178 — 3.4 6,850 

Stark See Listing — End of State 

Summit See Listing — End of State 

Trumbull See Listing — End of State 

Tuscarawas ..... 64,780 — 5.9 17.400 

Union 18.125 — 9.4 5,110 

Van Wert 20,694 — 22.7 6,050 

Vinton 8.901 — 23.1 1,690 

Warren 30,430 +1.8 8.060 

Washington .... 35,061 — 18.1 8,690 

Wayne 49.124 — 2.8 12.450 

Williams 23,088 — 9.5 6,970 

Wood 68,298 +31.9 18,850 

Wyandot 17.338 — 9.8 4.750 

269 





RADIO HOMES 


RETAIL — SERVICE 


No. of 


1940 


NAB 






Farms 


Census 


Projection 


Stores 


Sales 


3,326 


4.G03 


4.694 


423 


3.903 


1,930 


3.821 


3.928 


304 


3.187 


2.055 


6.321 


6.422 


482 


6.068 


3,465 


7,993 


8,114 


625 


7.303 


2,020 


5.781 


6.924 


516 


7.742 


3,643 


21.437 


22,082 


1,870 


31.967 


2,497 


7.208 


7.381 


684 


8,597 


2,053 


9.334 


9,548 


737 


11.892 


4,680 


9,443 


9,663 


798 


10.718 


2.141 


5.944 


6,101 


490 


7.386 


2,780 


6.366 


6,666 


617 


7.320 


1,560 


10.918 


11,239 


954 


16.811 


3.031 


11.470 


11,712 


794 


13,135 


1.564 


4.916 


5.013 


391 


7.369 


2,771 


5,823 


5.983 


468 


7.407 


2,736 


3.995 


4,144 


310 


4,514 


2.497 


4,256 


4.318 


306 


4.546 


2.164 


8.281 


8.481 


502 


9,377 


2.767 


8,808 


9.166 


709 


9,427 


2,830 


10,773 


11.057 


732 


12,905 


2,358 


6,739 


6.908 


687 


6.898 


1,818 


4.368 


4.533 


343 


3.646 


2,450 


5.525 


5.621 


418 


6.000 


2.086 


6,428 


6.672 


548 


7,622 


1,403 


4.396 


4,486 


321 


4.396 


2,286 


2.994 


3.063 


294 


3,708 


2,457 


8.820 


9.069 


763 


11,677 


1.757 


5,463 


5.562 


436 


6,698 


2,011 


21,380 


21.742 


1.768 


34,649 


2.893 


7,749 


8.087 


656 


9,706 


1,601 


12.959 


13,217 


897 


18.498 


3,994 


15,759 


16.420 


1.098 


20.043 


2,493 


7,614 


7.785 


687 


8,927 


3,423 


27,895 


28.497 


2.047 


39.348 


1.552 


4.309 


4.414 


375 


6.033 


1,838 


11,289 


11,769 


734 


14,759 


3,126 


8,328 


8,597 


630 


11.367 


2,703 


4,895 


5.019 


391 


5.141 


2,795 


5.818 


5,927 


522 


7.107 


2,867 


13,867 


14,148 


914 


17.761 


2.986 


3.224 


3.333 


271 


2.224 


2,186 


2.928 


3.020 


216 


2.457 


2,315 


3.695 


3.824 


190 


2.882 


3,381 


17.252 


17.656 


1.240 


24.697 


2,193 


2.722 


2.760 


267 


2,000 


1,680 


6.026 


6,264 


510 


7,683 


1.758 


3.642 


3,723 


323 


3,425 


2,130 


6,708 


6.884 


479 


6.051 


1.869 


5,527 


5.622 


442 


6.732 


1.702 


2,373 


2,437 


251 


2.162 


3.368 


11.221 


11.545 


789 


15.282 


2,588 


5.743 


5,858 


530 


6.324 


2,867 


5.621 


5.775 


524 


5.772 


2.857 


17.986 


18.670 


1.293 


28.730 


2,765 


10.270 


10.516 


718 


13.747 


2,383 


10,500 


10,791 


865 


13.878 


3,354 


17,305 


18,029 


1,456 


23,740 


2,781 


11.673 


12.047 


1.000 


16.464 


2.253 


6.273 


6.400 


473 


7.112 


2,832 


16,304 


16.733 


1.344 


20.071 


2.332 


4,982 


5.050 


375 


6.006 


2,372 


6,750 


0.956 


484 


7.607 


1.306 


1.920 


1.053 


144 


1.279 


2.459 


7.061 


7.193 


500 


7.072 


3.836 


9.151 


0.443 


699 


10.843 


3,776 


11.428 


11.039 


1.019 


16.966 


2.384 


6.770 


6.969 


626 


8.560 


3.406 


12.926 


13.268 


1.124 


13.150 


1.910 


4.678 


4.747 


384 


6.901 



359.276 + 6.9 101,860 



850,179 
1,199,049 



County 

City 
AKRON 

(Summit) 
CANTON 

(Stark) 248,507 + 5.8 

CINCINNATI (Hamilton; Dearborn, Ind 

Kenton, Ky.) 
CLEVELAND 

(Cuyahoga) 
COLUMBUS 

(Franklin) . . 417.498 

DAYTON 

(Montg-omery) 341,553 

HAMILTON (Butler) 

MIDDLETOWN 123,813 

SPRINGFIELD 

(Clark) 98,717 

TOLEDO 

(Lucas) 324,657 

TOUNGSTOWN (Mahoning, 

Trumbull) . . . 365,499 



_POPIIL,ATTON^ RADIO HOMES 

% Change Radio Daily No. of 1940 NAB 

1943* 1940-43 Homes 1944 Farms Census Projection 

METROPOLITAN DISTRICTS — COUNTIES 



RETAIL — SERVICE 

Stores Sales 



+ 6.2 

— 1.5 
+ 7.7 
+ 15.6 
+ 3.0 
+ 3.2 

— 6.7 

— 1.9 



67,510 

Campbell, 
247,860 

349,790 

118,680 

98,380 

33,880 

28,000 

95,850 

92,760 



2,986 
4,707 
7,322 
2,500 
3,513 
4.163 
2,926 
2.281 
2,403 
6,685 



85.603 
66,730 

212,958 
318,772 
96,785 
76,034 
29,254 
24,258 
89,929 
83,698 



87,816 

58,199 

217,946 

323,878 

100,569 

78,076 

29,979 

24.780 

92,162 

85,886 



6,070 
4,260 
15,521 
24,211 
7,026 
5,143 
2,014 
1,728 
6,109 
5,736 



140,031 

92,206 

352,463 

655,343 

186,311 

129,680 

41,873 

35.536 

155,393 

136.894 



TOTAL STATE.. 6,822,021 — 1.2 1,894,240 233,783 1,697,672 1,739,399 127,216 $2,616,387 
Note — Belmont County contained in Wheeling Metropolitan District. Listed under W. Va. Lawrence 
County contained in Huntington Metropolitan District. Listed under W. Va. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DALLY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 




County 

Adair . . . 
Alfalfa . 
Atoka . . . 
Beaver . . 
Beckham 
Blaine 
Bryan . . . 
Caddo . . . 
Canadian 
Carter 
Cherokee 
Choctaw . 
Cimarron 
Cleveland 

Coal 

Comanche 
Cotton . 
Craig . . . 
Creek . . . 
Custer 
Delaware 
Dewey . . . 
Ellis .... 
Garfield . 
Garvin . . 
Grady . . . 
Grant . . . 
Greer . . . 
Harmon . 
Harper . . 
Haskell . 
Hughes 
Jackson . 
Jefferson 
Johnston 

Kay 

Kingfisher 
Kiowa . . . 
Latimer . 
LePlure . 
Lincoln . . 



-POPULATION—^ 






9 


Change 


Radio Daily 


No. of 


1943* 


1940-43 


Homes 1944 


Farms 


14,841 


— 5.8 


1,530 


1,704 


11,112 


—21.4 


3,140 


2,012 


15,751 


— 15.8 


1.760 


2,069 


7,288 


—15.7 


1,600 


1,659 


19,383 


— 12.6 


3,970 


2,424 


15,675 


— 15.6 


3,070 


2,160 


33,208 


—12.9 


6,740 


3,612 


34,765 


— 16.4 


6,390 


4,425 


24,545 


— 9.1 


5,650 


2,436 


33,948 


—21.6 


6,520 


2,517 


18,674 


— 11.7 


1,890 


2,507 


19,997 


— 29.6 


2,530 


3,042 


3,369 


— 7.8 


700 


606 


31,028 


+ 11.9 


6,330 


2,061 


9,414 


— 26.5 


1,210 


1,558 


49,964 


+ 51.1 


10,340 


2,039 


10,688 


— 17.0 


2,080 


1,644 


19,351 


— 8.2 


3.100 


2,166 


41,955 


— 24.4 


8,370 


3,166 


20,077 


— 13.0 


4,370 


2,290 


10,358 


—44.3 


1,400 


2,683 


9,863 


— 17.7 


1,880 


1,931 


6,839 


— 19.2 


1,490 


1,443 


40,336 


—11.3 


10,890 


2,900 


26,894 


— 16.9 


3,890 


3,126 


36,338 


—14.1 


6,810 


3,887 


10,248 


— 21.9 


2,820 


2,250 


13,437 


— 7.6 


2,620 


1,674 


8,266 


—17.5 


1,660 


1,248 


5,164 


— 20.1 


1,060 


945 


14,129 


—18.4 


1,880 


1,866 


22,613 


— 22.5 


3,700 


2,740 


21,717 


— 4.4 


4,620 


2,048 


11,692 


— 22.6 


2,000 


1,694 


11,367 


— 28.8 


1,550 


1,736 


42,983 


— 8.7 


11,050 


2.663 


12,302 


— 21.2 


2,740 


2,292 


20,336 


— 10.8 


4,300 


2,602 


9,728 


— 21.4 


1,240 


1,192 


35,030 


— 23.6 


4.770 


3,927 


22,152 


—25.0 


3.920 


3.862 



Population 1943* 2,100,524 

Radio Homes, 1944 

(RADIO DAILY Esti- 
mate) 427,980 

No. of Farms, 1940 179,687 

RADIO HOMES RETAIL — SERVICE 

1940 NAB 

Census Projection Stores Sales 

1,412 1,474 174 $1,090 

3.127 3.180 283 2.676 

1,787 1,877 225 1,716 

1,578 1,597 142 1.016 

3,924 4,088 468 6,426 

3,125 3,266 388 3.781 

5,643 6,924 445 6.216 

6.626 e '97 687 7.444 

5,427 5,595 435 6.427 

7.121 7.412 770 9.368 

1,821 1,926 237 1.987 

3,091 3.173 299 3.076 

671 686 97 873 

5.087 5.190 433 6.068 

1.430 1,463 143 1.467 

6,269 6,435 650 10.350 

2,167 2,238 201 2,703 

2,902 3,043 280 3.896 

9,417 9,724 938 11,108 

4,340 4,602 486 6.939 

2,038 2,117 194 1.216 

2,001 2,038 248 1,738 

1,544 1,631 179 1.762 

10,707 11,001 901 17.916 

4,026 4,288 599 4,802 

6,869 7.097 697 8.419 

3,117 . 3,199 262 2,609 

2,466 2,669 291 2,929 

1.716 1,801 153 1.317 

1,141 1,171 142 1.098 

1,964 2,043 188 1,694 

4.146 4,243 367 4.147 

4.233 4,356 400 4.646 

2.234 2,298 234 2.178 
1,863 1,908 211 1.379 

10,020 10,J)45 891 14.451 

3,006 3,191 266 3,662 

4,179 4,350 442 4,824 

1,302 1,391 168 1.188 

6,426 5,657 621 4,900 

4,470 4.607 373 3.747 



270 



,^POPULATION^ 

% Change Radio Daily- 
County 1943* 1940-43 Homes 1944 

Logran 20.226 

Love 8.425 

McClain 15.400 

MeCurtain 32.076 

Mcintosh 22.215 

Major 9,632 

Marshall 9,974 

Mayes 28,658 

Murray 10.253 

Muskog-ee 75,191 

Noble 12,172 

Nowata 12.658 

Okfuskee 20.135 

Oklahoma See Listing 

Okmulgee 43,423 

Osage 29,309 

Ottawa 33,201 

Pawnee 13.888 

Payne 32,220 

Pittsburg 58,707 

Pontotoc 29.732 

Pottawatomie . . 43.507 

Pushmataha . . . 14,543 

Roger Mills .... 7,942 

Rogers 19.777 

Seminole 38.480 

Sequoyah 20.544 

Stephens 27.213 

Texas 9,124 

Tillman 18.301 

Tulsa See Listing- 
Wagoner 18.576 

Washington .... 26.562 

Washita 18,936 

Woods 12,627 

Woodward 13,951 

City 

OKLAHOMA CITY 

(Oklahoma) . 263,340 + 7.9 70,350 
TULSA 

(Tulsa) 208,324 + 7.7 54,770 



— 19.9 
— 26.3 
— 19.8 
— 22.4 

— 7.8 
— 19.4 
— 19.5 
+ 32.3 
— 25.9 
+ 14.1 

— 17.9 
— 19.8 
— 23.4 
—End of 
— 17.3 
— 29.4 

— 7.4 
— 20.2 
— 10.6 
+ 19.8 
— 25.3 
— 20.8 
^25.3 
— 26.0 

— 6.2 
— 37.1 
— 11.2 
— 12.5 

— 7.8 
— 11.8 

—End of 
— 14.2 
— 13.1 
— 15.0 
— 15.3 
— 14.3 



4,470 
1.250 
2,520 
3,340 
2,740 
1,920 
1,520 
4,100 
1,000 
13,500 
2,910 
2.390 
2,880 

State 
7,750 
6,500 
7,150 
2.770 
7,630 
9,510 
5,940 
8.920 
1,670 
1.350 
3,400 
7,330 
1,960 
5,210 
2,010 
3,870 

State 
2,260 
6,690 
4,000 
3,160 
2,770 



No. of 

Farmsi 

2,316 
1,414 
2,266 
4.427 
2,654 
2.145 
1.252 
2,534 
959 
3,614 
1,653 
1,736 
2,657 

2,847 
2,464 
1,965 
1.818 
2,543 
3,468 
2,580 
3,595 
1,919 
1,819 
2,294 
3,019 
2.504 
2.592 
1,408 
2,119 

2,404 
1,348 
3,447 
1,789 
1,521 



RADIO 
1940 

Census 

4,146 
1,471 
2,724 
3.704 
2.496 
2.057 
1.646 
2,754 
2,043 
10,428 
3,070 
2,588 
3,237 

8.091 
7,600 
6,664 
2,897 
7,465 
6,955 
6,605 
9.776 
1,918 
1,564 
3.118 
9,746 
1.915 
5,143 
1,919 
3,770 

2,285. 
6,766 
4,067 
3,244 
2,803 



METROPOLITAN DISTRICTS — COUNTIES 



3,424 

I 

2,689 



57,392 
44,945 



HOMES 
NAB 

Projection 

4,967 
1,494 
2,796 
3,796 
2.641 
2,109 
1,687 
2,885 
1,192 
10,801 
3,168 
2,659 
3,313 

8,331 
8,020 
6,945 
3,079 
7,709 
7.318 
6.987 

10,022 
1,969 
1,603 
3,266 

10,052 
1.976 
5,370 
1,972 
3,944 

2,348 
6,899 
4,212 
3.339 
2,890 



59,619 
46.414 



RETAIL — SERVICE 



Stores 

467 
153 
286 
409 
240 
230 
155 
379 
301 
1,143 
303 
212 
367 

845 
652 
533 
284 
744 
644 
704 

1,074 
187 
180 
416 

1,030 
235 
518 
261 
404 

257 
542 
314 
339 
320 



Sales 
6.287 
1.057 
2,170 
3,608 
2,100 
1.825 
1,623 
3,039 
2,260 
16,032 
3,279 
2,677 
3,048 

10,688 
8.417 
7.379 
2.710 

10,886 
8.370 

10.167 

13,597 
1.864 
1,232 
3,370 

13.740 
1,639 
6,634 
3,068 
3,490 

1,934 
9,893 
3.232 
4.202 
4,960 



5,104 104,680 

3,789 80,671 



TOTAL STATE. 



2,100,524 



9.8 427,980 179,687 405,754 



420,182 



39,448 $549,054 



♦Civilian Population Estimites — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



G©M 



.—POPULATION—^ 

% Change 

county 1943* 1940-43 

Baker 12.741 — 30.4 

Benton 22,806 +22.4 

Clackamas See Listing — End of 

Clatsop 29.751 +26.8 

Columbia 18.300 —12.7 

Coos 30,227 — 6.8 

Crook 5,193 — 6.1 

Curry 3,272 — 23.8 

Deschutes 18.722 + 0.5 

Dcuglas 23.234 — 9.6 

Gilliam 2,098 — 26.2 

Grant 5,400 — 15.4 

Harney 4,231 — 21.3 

Hood River 8,722 — 24.7 

Jackson 46.827 +29.3 

Jefferson 1,945 — 4.8 

Josephine 14,288 — 12.3 

Klamath 34.770 — 14.1 

Lake 5,463 — 13.2 

Lane 69,856 + 1.1 

Lincoln 13,088 — 9.9 

Linn 33.101 + 8.6 

Malheur 15,218 — 23.0 



Population 1943* 1,152,492 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 351,220 

No. of Farms, 1940 61,829 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

3,620 1,259 4,413 4,525 404 $7,630 

6,580 1,507 4,828 4,978 385 8,471 

State 

9 230 661 6,572 6,746 635 11,744 

5*240 2 060 5,278 5,399 368 5,604 

8,860 1,953 8,364 8,601 699 12.691 

1 370 495 1-273 1.320 69 1.544 

'890 375 986 1,027 125 1,225 

5 300 1 047 4.570 4,770 366 9,084 

6*530 2*734 6.289 6,526 591 8,288 

570 '292 661 677 96 1.396 

1 530 580 1.583 1,607 151 2,006 
1,120 436 1.285 1,341 117 2.527 

2 580 1 142 2,942 3,025 243 4.046 
13*880 2 702 9.641 9,916 671 14,435 

500 '227 468 481 35 569 

4 090 1 944 4.005 4,170 354 5.641 

10.080 1,552 10,151 10.499 727 22.472 

1 520 484 1.492 1,563 107 2.660 

20 310 4 454 17,816 18.295 1,206 26.640 

3,620 972 3,418 3,619 431 4.533 

8,920 3.325 7.260 7,494 558 8.861 

4,680 2,545 4.013 4.117 336 5.408 

271 



^-POPULATION— 

% Change 

County 1913* 1940-43 

Marion 72,064 — 4.2 

Morrow 4,040 — 6.8 

Multnomah .... See Listing — End of 

Polk 1,703 — 5.3 

Sherman 12,278 — 26.6 

Tillamook 29,747 + 0.3 

Umatilla 14,908 +14.3 

Union 8,180 — 14.3 

Wallowa 10,671 + 7.3 

Wasco 37,202 — 18.3 

Washing-ton 37,202 — 5.1 

Wheeler 2,616 — 12.0 

Yamhill 25,803 — 2.0 



City 

PORTLAND (Clackamas, 
Multnomah) . 495,104 



TOTAL STATE. 



1,152,492 



+ 20.1 



+ 5.9 



.^ 




RADIO HOMES 


RETAIL — SERVICE 


Radio Daily 


No. of 


1940 


NAB 






Homes 1914 


Farms 


Census 


Projection 


Stores 


Sales 


20,000 


4,785 


18.499 


18,866 


1.436 


28.503 


1,060 


540 


1.008 


1.02G 


97 


1.283 


E State 












5,200 


1,743 


4,819 


4,950 


348 


3,904 


530 


343 


618 


653 


71 


663 


3,470 


960 


3,059 


3.153 


288 


4,056 


7,850 


2,313 


6,140 


6,334 


559 


10.587 


4,450 


1,255 


4,508 


4,638 


421 


6.661 


2,120 


989 


1,781 


1,814 


163 


3,389 


3,140 


1,007 


3,320 


3,410 


322 


6.933 


10,850 


4,348 


10,025 


10,331 


643 


9.878 


670 


249 


656 


684 


64 


823 


7,470 


2,817 


6.743 


6.919 


532 


8.578 


?OLTTA]V DISTKICTS- 


-COUNTIES 








163,490 


7,735 


122,158 


125,753 


9,096 


224,442 


351,220 


61,829 


290,641 


299,226 


22.714 


$476,363 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



INIINIA. 



Population 1943* 9,457,755 
Radio Homes, 1944 (RADIO 

DAILY Estimate) 2,461,880 

No. of Farms, 1940 169,027 





^POPULATION—^ 






RADIO HOMES 


RETAIL— SERVICE 




% 


Change 


Radio Daily 


No. of 


1940 


NAB 






County 


1943* 


1910-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


Adams 


37.220 


— 5.6 


8,910 


3,071 


8.366 


8.561 


607 


37.841 


Alleg-heny . . . 


. See Listing-- 


—End of 


State 












Armstrong- . . . . 


73,232 


— 9.7 


17,450 


3,047 


17.143 


17.447 


1.073 


17,639 


Beaver 


163,503 


+ 4.3 


40,680 


2,047 


34,919 


35,681 


3.343 


44.194 


Bedford 

Berks 


36,692 
See Listing:- 


— 10.1 


7,740 
State 


2,994 


7.553 


7.738 


656 


8.307 


Blair 


See Listing- 


—End of 


State 












Bradford . . . . . 


43,349 


— 14.4 


11,270 


4,269 


11.433 


11.741 


956 


13.559 


Bucks 


108,824 


+ 1.0 


29,350 


4,299 


25.838 


26.447 


2.010 


37.603 


Butler 


87,152 


— 0.5 


21.470 


4,528 


19,295 


19,696 


1.313 


36.901 


Cambria 


. See Listing- 


—End of 


State 












Cameron 


6,693 


— 3.3 


1,810 


165 


1,620 


1.676 


137 


2.073 


Carbon 


54,331 


— 12.0 


13,630 


674 


13.665 


13.903 


1.153 


12.503 


Centre 


50,832 


— 3.4 


12,380 


1.977 


11.335 


11.564 


834 


16.713 


Chester 


133,303 


— 1.7 


32,280 


4,290 


39.184 


29.885 


3.363 


43.9.S3 


Clarion 


33,563 


— 12.6 


7.670 


2,199 


7.760 


7.906 


663 


8.903 


Clearfield 


80,174 


— 12.9 


18,720 


3,530 


19.035 


19.299 


1,314 


19.931 


Clinton 


32.993 


— 4.5 


8,230 


762 


7.662 


. 7.835 


637 


9.392 


Columbia 


48.527 


— 5.6 


12,420 


2,099 


11.698 


11,944 


874 


12.418 


Crawford 


71,939 


+ 0.4 


19,280 


5,596 


17,200 


17.530 


1.317 


23.800 


Cumberland . . . 
Dauphin 


74,107 
. See Listing-- 


+ 0.7 
-End of 


20,460 
State 


2,809 


17.936 


18.439 


1,339 


31.693 


Delaware 


. See Listing-- 


—End of 


State 












Elk 


31.241 


— 9.3 


7,380 


720 


7.038 


7,302 


518 


7.854 


Erie 


See Listing-— 


—End of 


State 












Payette 


. See Listing:- 


—End of 


State 












Forest 


4,698 


— 18.9 


1,130 


276 


1,203 


1.234 


96 


968 


Franklin 


68.948 


— 7.8 


15,270 


3.731 


14,527 


14.972 


1,111 


18..346 


Fulton 


8,024 


— 24.8 


1,710 


1.417 


1.915 


2.013 


334 


1.374 


Greene 


39,414 


— 11.8 


8,670 


2,650 


8,696 


8.846 


537 


8.068 


Hunting-don . . . 


36,774 


— 12.1 


8,290 


1,625 


8.210 


8.460 


666 


9.094 


Indiana 


62,206 


— 22.1 


14,340 


3,235 


16.065 


16.298 


1.133 


18.016 


Jefferson 


43,755 


— 19.1 


10,560 


2,356 


11,401 


11.603 


787 


13.438 


Juniata 


13,497 


—12.2 


2,960 


1,501 


2.980 


3.016 


330 


3.833 


Lackawanna 


See Listing-- 


—End of 


State 












Lancaster .... 


See Listing-- 


—End of 


State 












Lawrence 


95,706 


— 1.2 


24,900 


2,155 


22.495 


22.847 


1.671 


30.918 


Lebanon 


71,601 


— 1.4 


18,920 


1,920 


17.142 


17.350 


1.450 


23.333 


Lehig-h 


See Listing-- 


—End of 


State 












Luzerne 


. See Listing-- 


—End of 


State 












Lycoming- 


90.911 


— 2.9 


24.810 


2,718 


23.611 


23.181 


1.817 


30.746 


McKean 


52,576 


— 7.2 


14,330 


1,234 


13,405 


13.914 


990 


19.481 


Mercer 


117.354 


+ 16.1 


29,750 


3,764 


22.816 


23.612 


1.833 


33.064 I 


Mifflin 


39.189 


— 8.8 


9,330 


1.147 


8.955 


9.234 


834 


13.463 1 


Monroe 


36,416 


—11.4 


7,120 


1.183 


7.094 


7.194 


796 


11.466 ■ 


Montg-omery . . 


See Listing- 


—End of 


State 










H 


Montour 


15.946 


+ 3.1 


3,340 


637 


2.838 


3.960 


319 


3.881 H 


Northampton 


See Listinff- 


—End of 


State 

27 


2 








I 





,_POPULATION-^ 






RADIO HOMES 


RETAIL — SERVICE 




% 


Change 


Radio DaUy 


No. of 


1940 


NAB 






County 


19*3* 


1940-43 


Homes 1914 


Farms 


Census 


Projection 


Stores 


Sales^ 


Northumberland . 


111.408 


— 12.2 


28,160 


1,812 


28,048 


28.732 


2,370 


3J..212 


Perry 


21.513 


— 7.3 


5,250 


1,885 


5,023 


5,092 


416 


4.128 


Philadelphia . . . 


See Listing-- 


—End of 


State 












Pike 


6,471 


— 13.2 


1,900 


465 


1,905 


1,955 


185 


1.658 


Potter 


14.477 
185,719 


— 20.5 
— 18.7 


3,600 
44,230 


1,420 
2,033 


3,924 

47,282 


4,038 
48.604 


328 
4,786 


4.898 


Schuylkill 


54,081 


Snyder 


18.589 


— 8.0 


4,360 


1,667 


4,194 


4.269 


403 


3.081 


Somerset 


73,011 


— 14.1 


16,090 


2,627 


16,536 


16,761 


1,185 


19.499 


Sullivan 


6,034 


— 19.6 


1,320 


651 


1,454 


1,467 


164 


1.038 


Susquehanna . . . 


26,509 


— 21.8 


6,580 


3,227 


7,313 


7.480 


571 


. . 6.718 


Tiog-a 


29,683 


—15.2 


7,670 


2,783 


7,833 


8,072 


619 


8.549 


Union 


19,739 


— 2.5 


3,990 


1,044 


4,173 


4,292 


423 


4,2M 


Venang-o 


60,109 


— 6.0 


14,910 


2,294 


13,779 


14,335 


932 


18,136 


Warren 


38,832 


— 9.2 


9,720 


2,028 


9.247 


9.628 


607 


17.485 


Washington . . . . 


See Listing- 


—End of 


State 












Wayne 


25,814 


— 13.8 


6,380 


2,834 


6.488 


6.642 


556 


7.621 


Westmoreland . . 


See Listing- 


—End of 


State 












Wyoming- 


14,055 


— 15.8 


3,490 


1,340 


3,582 


3,714 


353 


4,572 


York 


See Listingr- 


-End of 


State 













City METROPOLITAN DISTRICTS — COUNTIES 

ALLENTOWN (Lehig-h, Northampton) 
BETHLEHEM 



EASTON 


341,100 


— 1.6 


91,130 


4,671 


82,710 


84,377 


7,234 


127,473 


ALTOONA 

(Blair) 


127.709 


— 9.0 


33,960 


1.931 


32,772 


33,624 


2,292 


45,838 


ERIE 

(Erie) 


186,250 


+ 3.0 


50,670 


4,503 


43,538 


44,849 


3,591 


65,554 


HARRISBURG 
(Dauphin) . . 


171,123 


— 3.3 


47,060 


2,098 


42,999 


43,978 


3,573 


71,915 


JOHNSTOWN 
(Gambia) 


192,557 


— 9.8 


43,440 


2.719 


42,720 


43,438 


2,791 


62,429 


LANCASTER 
(Lancaster) . 


200,093 


— 5.8 


49,930 


8,446 


47.219 


48,007 


5,089 


76,578 


PHILADELPHIA 
N. J.) 


(Delaware, Montgomery. Philadelphia; Burlington, Camden, Glouceste 
2,962,029 +0.3 817,140 8,396 715,109 739,007 


r, 
61,008 


1,185,802 


PITTSBURGH (2 
Westmoreland) 


Allegheny, Fayette, Washington, 
. 2,082,301 — 2.1 538,580 


14,251 


488,569 


498,683 


31,322 


750,190 


READING 

(Berks) 


224,145 


— 7.3 


61,370 


5,541 


58,515 


59,579 


5.960 


87,545 


SCRANTON (Lac 
WILKES- 
BARRE 


jkawanna, Luzerne) 

609,905 — 17.9 


150,170 


3,896 


159,107 


163.228 


13,465 


204,431 


YORK 

(York) .... 


174,703 


— 1.8 


47,590 


7,120 


43,008 


43,789 


3,214 


58,410 


TOTAL STATE. 


. 9,457.755 


— 4.4 


2,461,880 


169,027 


2,265,921 


2,323,980 


179.692 


$3,346,477 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



^POPULATION—, 

% Change Radio Daily 
County 1913* 1910-13 Homes 1911 Farms 

Bristol See Listing — End of State 

Kent See Listing — End of State 

Newport See Listing — End of State 

Providence See Listing — End of State 

Washington .... 34,363 + 5.9 9,390 543 



Population 1943* 695,696 
Radio Homes, 1944 (RADIO 

DAILY Estimate) 194,670 

No. of Farms, 1940 3,014 

RADIO HOMES RETAIL — SERVICE 

Xo, of 1940 NAB , 

Census Projection Stores 



7.963 



City METROPOLITAN DISTRICTS — COUNTIES 

PROVIDENCE (Bristol. Kent, Newport, 

Providence) . . 661,333 — 2.2 185.280 2,471 168,786 



8,097 



171,555 



728 



13,695 



Sales.' 



14.417 



263.736 



TOTAL STATE. 



695, ( 



— 1.9 



194.670 



3.014 176,730 179,652 



14,423 $296,690 



* Civilian Population Estimates — Bureau of the Census, March 1. 1943. Radio Homes pro-jected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 

273 




AIR.OLIIINIA 



^—POPULATION. 

County 1943* 

Abbeville 19,201 

Aiken 54,165 

Allendale 11,417 

Anderson 78,636 

Bamberg: 16.373 

Barnwell 71,087 

Beaufort 20,943 

Berkeley 24,959 

Calhoun 13,971 

Charleston See Listing-- 

Cherokee 29,591 

Chester 28,944 

Chesterfield 31,885 

Clarendon 26,476 

Colleton 25,136 

Darling-ton 42,951 

Dillon 25,510 

Dorchester 21,028 

Edgefield 15,961 

Fairfield 20,667 

Florence 62,633 

Georg-etown . . '. . 24,859 

Greeneville 140,708 

Greenwood 38,770 

Hampton 16,233 

Horry 49,852 

Jasper 8,693 

Kershaw 31,491 

Lancaster 27,400 

Laurens 37,802 

Lee 19,730 

Lexington 36,563 

McCormick .... 8,363 

Marion 28,650 

Marlboro 29,856 

Newberry 30,441 

Oconee 31,503 

Orangeburg- .... 60,136 

Pickens 35,041 

Richland See Listing-- 

Saluda 14,410 

Spartanburg . . . 129,019 

Sumter 51,897 

Union 28,792 

Williamsburg . . . 35,079 

York 56.323 

City 

CHARLESTON 

(Charleston) . 152,791 
COLUMBIA 

(Richland) . . 119.619 



Population 1943* 1,831,553 

Radio Homes, 1944 
(RADIO DAILY Esti- 
mate) 234,500 

No. of Farms, 1940 137,558 

RADIO HOMES RETAIL— SERVICE 



TOTAL STATE. 



■) Change 


Radio Daily 


No. of 


1940 


NAB 






1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


— 16.3 


2,170 


2.474 


2,219 


2,303 


350 


$2,653 


+ 8.5 


7,250 


3.390 


5,861 


6.090 


686 


6.478 


—12.4 


720 


935 


723 


737 


162 


1.315 


— 11.4 


12,880 


6,430 


12,758 


13.005 


1.197 


16.716 


—12.2 


1,300 


1.643 


1,260 


1.330 


269 


2.666 


—15.2 


1.120 


1,787 


1,163 


1.184 


300 


2.225 


+ 13.9 


1,450 


1,843 


1,128 


1.163 


276 


2.594 


— 8.0 


1,560 


2.815 


1.476 


1.528 


246 


1.996 


—13.9 


890 


1,749 


876 


930 


229 


1.939 


— ^End of 


State 












— 11.1 


4.210 


2,670 


4,141 


4.252 


411 


3,670 


— 11.2 


3.660 


2.518 


3.615 


3,693 


339 


5.292 


— 11.3 


3,170 


3.101 


3,124 


3,206 


410 


4.386 


— 15.9 


1.550 


3,270 


1.598 


1.642 


262 


3,009 


— 4.3 


1,980 


2.641 


1,838 


1,864 


308 


3.434 


— 5.0 


4,850 


3.360 


4,457 


4.621 


516 


7,484 


— 13.9 


2.450 


3,111 


2,476 


2,548 


337 


3.977 


+ 5.5 


1,980 


1.622 


1.641 


1,704 


247 


2.493 


— 10.8 


1.320 


2.151 


1.278 


1,334 


262 


2.087 


— 14.6 


1.830 


1,868 


1.877 


1,929 


228 


2.748 


— 11.3 


7,280 


5.985 


7.169 


7.351 


865 


15,192 


— 5.7 


2,290 


1.772 


2,105 


2.198 


338 


4.117 


+ 3.0 


26,850 


5,607 


23,136 


23,767 


1.833 


40,113 


— 3.3 


5,840 


2,099 


5,302 


5.459 


646 


9.387 


— 7.1 


1,140 


1.646 


1,084 


1.109 


157 


1.499 


— 4.0 


4.390 


6.462 


4,050 


4.144 


584 


8.401 


— 21.1 


610 


1,075 


674 


690 


76 


644 


— 4.3 


2.810 


2.532 


2,520 


2,649 


406 


4,044 


— 18.3 


3,890 


2,462 


4,090 


4,221 


330 


5.062 


— 14.4 


5,440 


3,285 


5,526 


5.664 


569 


6.980 


— 20.8 


1,340 


2.183 


1.480 


1,506 


278 


2.981 


+ 1.6 


4,960 


2,914 


4.331 


4,427 


488 


4.288 


— 19.3 


530 


1,290 


576 


585 


132 


914 


— 4.8 


3,040 


2,417 


2,826 


2.898 


364 


5.332 


— 10.3 


2,580 


2,881 


2,509 


2,579 


321 


4.483 


— 9.3 


3.850 


2,881 


3,718 


3.814 


515 


5.827 


— 13.7 


3,990 


3,595 


4.105 


4.161 


439 


4,663 


— 5.6 


5,250 


5,804 


4,930 


6.049 


984 


10.064 


— 5.6 


5,420 


3,227 


5.075 


5.215 


537 


5.140 


—End of 


State 












—16.2 


1.340 


2,496 


1,395 


1.426 


243 


1.273 


+ 1.0 


22,130 


6,761 


19,406 


19.936 


1.424 


28,917 


— 1.1 


4,730 


3,228 


4,264 


4.437 


524 


10.460 


— 8.2 


3,920 


1,915 


3.763 


3,847 


376 


5.636 


—14.5 


2.160 


5,263 


2,209 


2.275 


357 


3.939 


— 4.0 


8.190 


3,848 


7,474 


7.730 


730 


11.342 


METROP 


OLITAN DISTRICTS — COUNTIES 








+ 29.8 


24.630 


1,776 


16,969 


17.689 


1,776 


35.121 


+ 14.1 


19,560 


2,428 


15,347 


15,856 


1.554 


38,221 


— 3.2 


234.500 137,558 


209.542 


215,636 


23.871 


$351,101 



* Civilian Population Estimates — Bureau of the Census, March 1. 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 

Armstrong . 
Aurora .... 
Beadle .... 
Bennett . . . 
Bon Homme 
Brookings . 
Brown .... 

Brule 

Buffalo 



-POPULATION^ 




% Change 


1943* 


1910-43 


9 


— 78.6 


4,676 


— 16.1 


17.211 


— 12.4 


2,889 


— 27.2 


9.115 


— 11.0 


13.588 


— 17.9 


25,763 


—13.2 


5.143 


—17.0 


1.521 


— 17.9 



Population 1943* 559,628 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 136,190 

No. of Farms, 1940 72,454 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farmss Census Projection Stores Sales 

7 9 9 

1,060 896 1,065 1.118 117 $867 

4.670 1.724 4.546 4.665 395 7.125 

460 559 540 548 73 503 

2.210 1.368 2.171 2.231 209 1.894 

3.630 1.929 3,740 3.830 331 5.440 

6.950 2.222 7.000 7.170 592 11.708 

1.260 862 1.339 1,367 166 1.781 

240 203 257 261 14 100 

274 



County 

Butte 

Campbell 

Charles Mix . . . . 

Clark 

Clay 

Coding"ton 

Corson 

Custer 

Davison 

Day 

Devel 

Dewey 

Doug-las 

Edmunds 

Fall River 

Faulk 

Grant 

Gregory , 

Haakon 

Hamlin , 

Hand 

Hanson , 

Harding' 

Hughes 

Hutchinson . . . , 

Hyde 

Jackson 

Jerauld , 

Jones 

Kingsbury .... 

Lake , 

Lawrence 

Lincoln 

Lyman 

McCook 

McPherson .... 

Marshall 

Meade 

Mellette 

Miner 

Minnehaha .... 

Moody 

Pennington 

Perkins 

Potter 

Roberts 

Sanborn 

Shannon 

Spink 

Stanley 

Sully 

Todd 

Tripp 

Turner 

Union 

Walworth .... 
Washabaugh . . 
Washington . . . 

Yankton 

Ziebach 

TOTAL STATE. 



^—POPULATION— ^ 






RADIO HOMES 1 


BETAn^- 


SERTICE 


% Change 


Radio Daily 


No. of 


1940 


NAB 






1943* 


1910-43 


Homes 1944 


Farms 


Census 


Projection 


Storeg 


Sales 


7,456 


— 6.8 


1,830 


800 


1,751 


1,794 


219 


3.448 


4,510 


—10.4 


870 


751 


848 


873 


62 


498 


10,534 


— 21.7 


2.060 


1.927 


2,279 


2.350 


185 


1,815 


7,580 


— 15.4 


1,900 


1,521 


1,949 


1.996 


163 


1.666 


8,559 


— 10.8 


2.200 


1,224 


2.269 


2,320 


180 


2.389 


15,391 


— 9.5 


3.900 


1.170 


3.783 


3,902 


382 


8.026 


5,786 


— 14.3 


1,120 


923 


1.095 


1.167 


106 


847 


4.917 


— 18.4 


1.150 


554 


1.214 


1,245 


143 


1.619 


12,756 


—16.8 


3,540 


918 


3,671 


3.779 


422 


7,665 


11,199 


—17.4 


2,650 


1,825 


2.794 


2,843 


257 


3,191 


7,321 


— 13.4 


1,720 


1,283 


1,691 


1.772 


141 


1,237 


5,001 


— 12.4 


940 


563 


940 


958 


107 


822 


5,614 


— 11.6 


1,250 


1,000 


1,227 


1.271 


123 


995 


7.203 


— 7.8 


1.540 


1,103 


1.488 


1.511 


114 


1,169 


9,595 


+ 18.6 


2,190 


587 


1,648 


1.699 


190 


2.128 


4,640 


—10.2 


1.190 


802 


1.165 


1.198 


139 


966 


8,725 


—17.3 


2.260 


1,379 


2.397 


2.429 


210 


2,226 


8,067 


—15.6 


1,710 


1,361 


1,730 


1,821 


179 


1.674 


2,968 


—15.6 


790 


631 


809 


834 


88 


948 


6,674 


— 11.7 


1,580 


1,068 


1.581 


1.607 


165 


1,344 


5,850 


— 18.4 


1,440 


1,283 


1,536 


1,569 


106 


1,427 


4,584 


— 15.1 


1,100 


855 


1,140 


1,162 


79 


625 


2,229 


— 25.9 


600 


569 


669 


594 


40 


380 


6.036 


— 8.9 


1,660 


435 


1,601 


1,639 


165 


2,965 


11,313 


—10.7 


2,440 


1,734 


2.423 


2.467 


238 


2.253 


2,670 


—14.2 


660 


593 


675 


686 


59 


824 


1,510 


—22.8 


370 


317 


414 


423 


70 


529 


3,931 


—17.3 


990 


732 


1.054 


1,064 


112 


1,077 


2,031 


—19.1 


520 


414 


562 


669 


67 


579 


9,702 


—10.4 


2,410 


1,464 


2.342 


2.419 


272 


2.417 


10,181 


— 18.0 


2.610 


1,338 


2.778 


2,832 


269 


3.592 


16,053 


— 15.9 


4,470 


469 


4,652 


4,763 


372 


7.455 


11,051 


— 16.1 


2.850 


1,854 


2,935 


3,027 


226 


2,447 


3,141 


— 37.7 


730 


801 


989 


1,009 


108 


875 


8.074 


—17.6 


1.930 


1,411 


2.047 


2,101 


207 


1,632 


6,905 


—17.3 


1.270 


1,195 


1,334 


1,365 


125 


1,045 


7,401 


—16.7 


1,660 


1.309 


1,730 


1.790 


172 


2.126 


8,527 


— 9.8 


2,130 


1,365 


2.019 


2.131 


206 


2.226 


3.165 


— 22.9 


450 


587 


496 


511 


66 


370 


5,616 


—17.8 


1,400 


1.095 


1,500 


1,623 


142 


1,141 


57.601 


— 0.2 


15.850 


2.458 


14.073 


14,409 


1,185 


27,782 


7,762 


— 16.9 


2.060 


1.352 


2,140 


2.214 


168 


2,011 


22.701 


— 4.6 


5.990 


1,085 


5,502 


6.719 


591 


12.147 


5,500 


— 16.5 


1.270 


1,097 


1,309 


1.371 


117 


1,448 


4.237 


— 8.2 


1,040 


604 


975 


1.018 


155 


1,198 


13,883 


— 12.6 


3,130 


2,279 


3,166 


3.221 


270 


3.078 


4.855 


— 15.6 


1,180 


936 


3.210 


1.259 


124 


966 


4.693 


—12.5 


530 


504 


539 


546 


29 


312 


11,381 


— 9.1 


2.890 


1,761 


2,822 


2,864 


293 


2,845 


1,639 


—16.3 


450 


322 


458 


483 


36 


336 


2,260 


—15.3 


520 


488 


529 


544 


40 


401 


4,717 


—17.5 


620 


569 


662 


675 


64 


416 


8,580 


— 13.7 


1.900 


1,515 


1.910 


1,979 


181 


2.718 


11,296 


— 14.9 


2.880 


1,857 


2.923 


3,029 


300 


2.368 


9,444 


— 19.1 


2.410 


1,622 


2.672 


2.639 


221 


2.352 


5,901 


— 18.9 


1.440 


643 


1.541 


1.685 


152 


2.026 


1.442 


— 27.2 


190 


319 


222 


227 


17 


81 


1.322 


—26.1 


160 


179 


186 


191 


8 


72 


13.885 


— 17.0 


3.020 


1,619 


2.131 


3.242 


247 


4.843 


2.241 


—22.1 


400 


476 


430 


447 


31 


237 


559.628 


— 12.9 


136,190 


72.454 


136,049 


139,854 


12.781 


$177,601 



• Civilian Population Estimates — Bureau of the Census, March 1. 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



County 

Anderson 
Bedford 
Benton . 
Bledsoe . 
Blount . 
Bradley . 
Campbell 
Cannon . 
Carroll . 
Carter . . 



-POPULATION-^ 




% Change 


1943* 


1910-13 


24.270 


— 8.4 


22.047 


— 4.8 


11,167 


— 6.8 


7,987 


— 4.4 


45,979 


+ 11.8 


27,720 


— 2.7 


29,703 


— 4.6 


9,162 


— 7.3 


26.354 


+ 1.4 


34.292 


— 2.4 



Population 1943* 2,853,527 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 481,030 

No. of Farms, 1940 247,617 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

3.730 1,995 3,610 3.659 263 $3,234 

4.400 2.981 4,046 4,196 305 4,317 

1.290 1,629 1,207 1,254 187 1.316 

770 1,009 706 727 89 656 

1.520 3.010 6.672 6.896 378 6,645 

4.920 1.727 4,453 4.593 398 5.270 

3,970 2,031 3,739 3.783 308 4.468 

970 2.102 910 939 152 665 

3.870 3.637 3.419 3.483 340 3.199 

5.570 2,758 4.935 5.168 331 5.392 

275 



.—POPULATION— ^ 

% Change Radio Dally No. of 

County 1943* 1940-43 Homes 1944 Farms 

Cheatham ..... 8,370 —15.7 1,170 1,449 

Chester 10,453 — 6.0 1,300 1,543 

Claiborne 23,407 — 5.1 2,700 3,081 

Clay 9,690 — 11.1 900 1,751 

Cocke 20,696 — 14.1 2,430 3,119 

Coffee . 24,773 +30.7 3,630 2,366 

Crockett 15,474 — 10.7 2,270 2,748 

Cumberland 14.861 — 4.7 1,570 2,063 

Davidson See Listing- — End of State 

Decatur ....... 9,213 — 10.2 1.280 1,380 

DeKalb 12,285 — 15.8 1,610 2,765 

Dickson ....... 17,155 — 13.0 2,350- 2,537 

Dyer 34,017 — 2.6 6,080 3,217 

Fayette 26,985 — 11.0 1,460 5,669 

Fentress 12,742 — 10.7 1,020 1,740 

Franklin 23,034 — 3.6 3,450 2,500 

Gibson -r. . 45,438 + 1.3 7,580 6,227 

<Jile& ; . .". . 25,979 — 11.2- 3,880 4,413 

Grain&er . . . . .-. . 11,9^5 — 16.8 1,160 2,451 

Greene 36,013 — 8.6 6,330 5,601 

Grujidy 10,371 — 10.2 1,390 623 

Hamblen ...... 18,241 — 2.0 3,310 1,853 

Hamilton See Listing- — End of State 

Hancock 9,960 — 11.3 820 1,768 

Hardeman ..... 22,768 — 3.5 3,060 2,961 

Hardin 14,777 — 17.0 1,890 2,223 

Hawkins .;.... 28,525 .... 3,390 3,938 

Haywood .. 24,808 — 10.4 2,090 4,873 

Henderson ...... 16,584 — 13.7 2,350 2,692 

Henry .:. . 24,051 — 7.1 3.570 3,548 

Hickman 12,3S7 — 16.7 1,580 1,941 

Houston .;. . 5,744 — 10.7 760 699 

Huhiphreys 10,492 — 15.5 1,280 1,407 

Jackson 12,560 — 16.7 1,270 2,556 

Jeff6rson . . 18,297 — 1.7 2,790 2,124 

Johnson 13,657 + 5.1 1,450 1.740 

KnoX. See Listing- — End of State 

Lake' . .' 10,405 — 7.4 1.360 408 

Lauderdale 24,867 + 1.7 3.070 3,437 

Lawrence 26,236 — 8.7 3,290 3,649 

LeMs 4,850 — 17.1 730 627 

Lincoln 24,342 — 10.6 4,040 4,289 

tfoudon 20,922 + 5.5 3,490 1,419 

MeMinn 27,630 — 10.2 4,600 2,971 

McNairy 17,816 — 12.8 2,090 2,849 

Macon 12,123 — 18,7 1,620 2,691 

Kadison 54,619 + 0.9 9,530 4,151 

Marion 19,186 + 0.2 2,720 842 

MarsTiall 15,815 — 1.3 ■ 3,050 2,304 

Maury 37,486 — 7.1 6,930 3,439 

Meigs 5,030 — 21.3 630 784 

Monroe 23,152 — 4.6 2,690 2,496 

Mohtg-omery .... 34,020 + 2.0 5,500 3,232 

Moore 3,568 — 12.8 530 856 

Morg-an 13,006 — 14.7 1,530 1,632 

Obion 27,636 — 10.8 5,390 3,118 

Overton 16,353 — 13.4 1,220 2,815 

Perry 6,292 — 16.5 890 905 

Pickett 5,325 — 14.3 440 1,092 

Polk .. 22,456 +45.1 2,760 1,074 

Putnam 22,435 — 14.5 2,720 3,349 

Rhea 14,048 — 14.1 2,000 1,247 

Roane 24,593 — 11.5 3,650 1,615 

Robertson 24,414 — 15.9 3,810 3,668 

Rutherford . . . . . 32,848 — 2.2 5,490 4.450 

Scott 13,801 — 13.6 1,430 1,507 

Sequatchie 4,750 — 5.7 550 665 

Sevier 22,476 — 3.5 2,610 3,422 

Shelby See Listing- — End of State 

Smith 13,641 — 15.5 2,200 3,167 

Stewart 9,802 — 27.7 1,280 2,069 

Sullivan 81,610 +18.1 16,490 3,824 

Sumner 29,321 — 10.4 4,670 4,840 

Tipton 27,822 — 0.8 3,370 4,166 

Trousdale 5.678 — 7.1 9,70 944 

Nnicol 13,701 — 3.0 1,840 1,100 

Union 7,813 — 13.5 790 1,423 

Van Buren 3,484 — 14.8 370 488 

Warren 17,566 — 11.1 2,590 2,777 

Washington .... 53,101 + 2.8 9,300 3,233 

Wayne 12,319 — 9.7 1,240 1,509 

Weakley 24.733 — 16.2 4,120 4,686 

White 14.525 — 9.1 1.640 2,196 

Williamson 22.545 — 10.6 3,460 3,534 

Wilson 23,201 —8.2 4,060 3.879 

276 



HADIO HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


1.196 


1.346 


135 


965 


1.219 


1.348 


143 


1.139 


2.389 


2.568 


349 


1.731 


897 


910 


115 


531 


2.442 


3,530 


350 


2.362 


2.482 


3.668 


305 


2.846 


2.250 


3.390 


338 


1.846 


1.440 


1.493 


133 


1,576 


1,261 


1.384 


151 


868 


1.674 


1.711 


187 


1,243 


2,366 


3.435 


280 


2,873 


5,580 


5.686 


412 


7.806 


1,428 


1.476 


174 


3.069 


1,005 


1.039 


124 


1.356 


3.139 


3.354 


212 


3.165 


6.731 


6.831 


571 


6.498 


3,840 


3.931 


429 


4.337 


1.193 


1,339 


163 


894 


5,146 


5,373 


505 


5.664 


1,372 


1,390 


93 


831 


2.708 


3.762 


301 


4.096 


806 


835 


93 


419 


1.891 


1.946 


368 


3.353 


1.859 


3.038 


183 


1.433 


3.326 


3,389 


359 


3.593 


2.022 


3.096 


353 


3.383 


2.413 


3,446 


197 


3.030 


3,630 


3.676 


364 


4.374 


1.661 


1.695 


173 


1.090 


764 


771 


95 


549 


1.331 


1.368 


138 


1.344 


1.364 


1.392 


174 


1,038 


2.541 


2,682 


163 


1,835 


1.199 


1.254 


140 


765 


1,299 


1,321 


147 


1,813 


2,700 


2,743 


313 


3.843 


3,205 


3,263 


337 


3,931 


726 


738 


68 


730 


3,973 


4,084 


373 


3.963 


2,947 


3.011 


312 


2.983 


4,454 


4.603 


361 


5,387 


2,112 


2,165 


348 


1,787 


1,745 


1,784 


368 


1,085 


8,400 


8.588 


638 


13.330 


2.429 


2,474 


344 


3.633 


2.693 


3,796 


198 


3.188 


6.638 


6.738 


561 


8.197 


684 


703 


46 


314 


2,527 


3.560 


300 


3,338 


4,810 


4.913 


503 


6.369 


537 


551 


31 


187 


1,597 


1,614 


154 


1.020 


6,319 


5,439 


434 


6.804 


1,228 


1,363 


186 


1.226 


954 


968 


106 


685 


469 


463 


86 


348 


1,736 


1,774 


193 


2,488 


2,765 


3.866 


373 


3.386 


3,025 


3,086 


183 


2.622 


3,076 


3,724 


388 


3.751 


3,935 


4,049 


379 


4,067 


4,849 


5,090 


430 


6.508 


1,474 


1,493 


159 


1.621 


514 


536 


67 


384 


2.398 


3,403 


183 


3,326 


2.259 


3.335 


220 


1.861 


1.533 


1.666 


144 


847 


11,750 


13.103 


606 


18.008 


4,485 


4.680 


335 


3.734 


3.009 


3,096 


352 


3.811 


907 


939 


68 


699 


1.729 


1,783 


226 


1.764 


778 


818 


119 


491 


379 


393 


33 


137 


3.540 


2,617 


363 


2.901 


8.033 


8,331 


735 


14.330 


1.230 


1,242 


140 


994 


4.300 


4.383 


437 


1.142 


1.508 


1.628 


201 


1.609 


3.374 


3.487 


293 


3.323 


3.889 


4.016 


393 


3.618 





.—POPULATION—^ 






RADIO HOMES 


RETAIL — SERVICE 






% Change 


Radio DaUy 


No. of 


1940 


NAB 






County 


1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


City 




METROPOLITAN DISTKICTS- 


-COUNTIES 








CHATTANOOGA 


( Hamilton ; 
















Walker. Ga.) 


216,522 


+ 2.5 


45.990 


4.723 


39,579 


40,695 


3.322 


68.605 


KNOXVILLE 


















(Knox) 


193,345 


+ 2.7 


39,070 


5,033 


33,956 


34,573 


2.390 


60,799 


MEMPHIS 


















(Shelby) . . . 


380,508 


+ 6.2 


79.310 


7,785 


65,665 


68,364 


5,442 


153,441 


NASHVILLE 


















(Davidson) 


264,914 


+ 3.0 


62,060 


3,065 


53,655 


54,922 


4,261 


99,342 


TOTAL STATE. 


2.853,527 


— 2.1 


481.030 


247,617 


434,733 


446.943 


37.613 


$650,526 



♦ CiTilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



TEXA 



^—POPULATION-^ 

% Change 

County 1943* 1940-43 

Anderson 30,197 — 18.6 

Andrews 987 — 22.7 

Angelina 29.256 — 9.1 

Aransas 2,948 — 15.0 

Archer 6.396 — 15.8 

Armstrong 2.213 — 11.3 

Atascosa 18.056 — 6.3 

Austin 14.693 — 15.5 

Bailey 6.423 + 1.7 

Bandera 3,106 — 26.6 

Bastrop 21,598 — 0.1 

Baylor 6.451 — 16.8 

Bee 14,730 — 10.6 

Bell 50.860 -M3.4 

Bexar See Listing — End of 

Blanco 3,473 — 18.6 

Borden 734 — 47.4 

Bosque 12,720 — 19.3 

Bowie 57,412 -fl4.3 

Brazoria 44,809 -f65.6 

Brazos 29.903 4-10.8 

Brewster ...... 7,619 -f 17.6 

Briscoe 3,418 — 15.7 

Brooks 6,150 — 3.3 

Brown 33,993 +31.1 

Burleson 14,856 — 19.0 

Burnet 8,419 — 21.8 

Caldwell 20,534 — 17.5 

Calhoun 5.512 — 6.5 

Callahan 6,125 — 47.1 

Cameron 81.074 — 1.7 

Camp 9.164 — 10.9 

Carson 5,821 — 12.1 

Cass 29.590 — 11.7 

Castro 3.588 — 22.5 

Chambers 6,368 — 15.2 

Cherokee 33,631 — 23.5 

Childress 12.624 + 3.9 

Clay 9,568 — 23.6 

Cochran 4,638 + 24.2 

Coke 3,340 — 27.2 

Coleman 17.816 — 13.4 

Collin 37.770 — 20.0 

Collingsworth . . 8.981 — 13.1 

Colorado 15.726 — 11.7 

Comal 12.654 + 2.7 

Comanche 15.009 — 22.0 

Concho 4,907 — 20.8 

Cooke 27,106 + 8.8 

Coryell 21,077 + 4.2 

Cottle 6,062 — 14.4 

Crane 2,037 — 28.3 

Crockett 2,434 — 13.3 

Crosby 8,966 — 10.8 

Culberson 1,409 — 14.8 

Dallam 7,066 + 8.8 

Dallas See Listing — End of 

Dawson 14,142 — 8.0 



Radio Daily 
Homes 1944 

4,710 

230 
5,140 

540 
1,370 

580 
1,750 
1,930 
1,160 

600 
2.570 
1.280 
2.220 
&.940 
State 

680 

100 
2.630 
9.700 
7.230 
4,820 
1,120 

660 

500 
7,320 
1,530 
1,600 
2,930 

820 
1,270 
10,410 
1,300 
1,510 
3,610 

760 
1,300 
5,600 
2,740 
1,890 

760 

610 
3,590 
8,120 
1,770 
2,090 
2,420 
3.070 

930 
5.680 
3.570 
1,210 

530 

440 
1.880 

230 
1.620 
State 
2.780 



Population 1943* 6,341,450 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 1,252,106 

No. of Farms, 1940 418,002 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

3.675 4.958 5.176 579 $7,069 

106 264 268 39 364 

2,781 4.818 5.091 417 6.788 

108 553 572 77 701 

501 1.405 1.459 168 1.362 

408 576 585 54 499 

2,020 1.609 1.683 316 2.386 

3,100 2.012 2.047 324 2.906 

820 1.030 1,042 110 1.378 

656 717 720 74 586 

2,473 2,290 2.341 300 3.040 

718 1.350 1,375 167 2.117 

1.147 2,210 2,246 346 4,915 

4.004 7,833 8.081 839 10.866 

632 730 750 81 920 

243 211 217 6 24 

2,032 2.795 2,894 308 2.439 

3,890 7,626 7,829 860 12.480 

1,824 4,086 4,112 421 7,060 

1,773 3,871 3,978 379 8,604 

265 848 869 161 2.106 

516 695 704 115 879 

397 467 469 95 1,482 

2,119 5.073 5.183 624 7.862 

2,523 1,633 1.681 236 2.221 

1,294 1.788 1.811 182 1,962 

1.864 3.110 3.190 438 6.057 

353 780 798 114 1,122 

1,435 1.901 2,009 230 2.088 

3,243 9,368 9,644 1,691 19,120 

1,355 1.285 1.313 190 1.421 

493 1.506 1,537 142 1,863 

4,404 3.564 3.683 394 5.120 

703 840 861 73 943 

368 1,343 1,367 125 1.985 

5,134 5,116 5,337 621 7,374 

904 2,382 2.407 291 4.105 

1,521 2.121 2,193 243 2.067 

431 543 560 89 693 

756 711 728 75 644 

2.049 3,608 3,704 411 3,973 

4 771 8.749 9.017 771 8,697 

1,358 1,808 1.824 212 2.458 

2,227 2,078 2,128 331 4,311 

732 2.084 2,149 282 3,877 

2,911 3.389 3.494 257 2.407 

727 1.003 1.036 130 1.239 

2,530 4,607 4,763 406 6,161 

2,703 3,064 3,134 320 2,779 

700 1.245 1.258 168 • 2.100 

34 624 657 79 ' 939 

137 441 454 68 • 1.224 

1.288 1.845 1.916 188 2.198 

81 234 240 57 709 

473 1.292 1,354 177 2,796 



1.727 



2.694 



2,730 



326 



4,839 



277 



^—POPULATION— ^ 

% Change Radio Dally Xo. of 

County 1943* 1940-43 Homes 1944 Farms 

Deaf Smith 5,830 — 3.9 1.380 854 

Delta 9,856 — 23.3 2,010 1,696 

Denton 36,869 + 9.5 8,240 3,340 

DeWitt 23.184 — 7.0 3,360 3,301 

Dickens 6,576 — 16.2 1,280 920 

Dimmit 9,364 + 9.6 870 442 

Donley 6.421 — 14.3 1,450 877 

Duval 15.367 — 25.3 2.000 1,251 

Eastland 24,950 — 17.8 5.070 2,332 

Ector 14.676 — 2.5 3,820 52 

Edwards 2,259 — 33.0 430 273 

Ellis 39,953 — 16.3 7,790 3,958 

El Paso See Listing- — End of State 

Erath 16,509 — 30.5 3,230 2,618 

Falls 38,646 — 30.4 3,780 3,833 

Fannin 33,953 — 19.8 6,830 4,638 

Fayette 34,439 — 16.4 3,030 4.794 

Fisher 10,548 — 18.4 1,930 1,487 

Floyd 9,339 — 13.4 3,090 1,317 

Foard 4,076 — 33.3 800 561 

Fort Bend 39,367 — 10.9 3.330 3,644 

Franklin 6,100 — 37.3 1,150 1,310 

Freestone 17,334 —18.5 3,110 3,761 

Frio 8,850 — 3.9 890 713 

Gaines 5,387 — 33.8 1,190 470 

Galveston See Listing- — End of State 

Garza 5,087 — 10.4 1,130 731 

Gillespie 9,804 — 8.1 1,660 1,407 

Glasscock 797 — 33.2 190 148 

Goliad 7,013 — 20.3 710 1,233 

Gonzales 31,794 — 16.4 3,760 3,587 

Gray 23,716 — 5.0 6,130 663 

Grayson 66,053 — 5.0 15,600 4,396 

Gregg- 53,085 — 0.5 13,390 1,337 

Grimes 15,785 — 37.1 1,780 3,518 

Guadalupe 33,191 — 9.4 3,160 3,757 

Hale 18,149 — 3.5 4,330 1,628 

Hall 11,033 — 9.0 2,070 1,118 

Hamilton 10,836 — 18.5 2,160 1,897 

Hansford 2,762 — 0.8 650 335 

Hardeman 9,844 — 11.1 2,140 1,030 

Hardin 15,634 — 1.5 2,590 1,225 

Harris See Listing- — End of State 

Harrison 47,300 — 7.1 5,930 6,306 

Hartley ....... 1,635 — 12.7 380 207 

Haskell 13,521 — 16.0 3,500 1,939 

Hays 14,703 — 4.3 1,930 1,333 

Hemphill 3,306 — 33.1 730 349 

Henderson 33,345 — 36.6 " 3,570 3,949 

Hidalg-o 108,379 + 3.3 11,830 5,094 

Hill 31,039 — 19.1 5,900 3,954 

Hockley 13,649 + 7.5 3,720 1,506 

Hood 6,513 — 3.4 1.100 1,064 

Hopkins 34,363 — 19.5 4,580 4,334 

Houston 33,535 — 37.6 3,380 4,393 

Howard 33,464 + 7.0 5,010 803 

Hudspeth 2,930 — 7.0 370 140 

Hunt 40,632 — 16.7 9,180 4,462 

Hutchinson .... 17,839 — 6.5 4,790 183 

Irion 1,596 — 18.7 390 149 

Jack 8,440 — 17.3 1,550 1,204 

Jackson 11,600 — 1.0 1,710 1,258 

Jasper 15,900 — 9.1 2,040 1.705 

Jeff Davis 1,977 — 16.8 260 104 

Jefferson See Listing- — End of State 

Jim Hogrg- 4,853 — 10.9 580 196 

Jim Wells 17,817 — 12.0 2,340 1.234 

Johnson 26,883 — 11.5 5,960 2,921 

Jones 22,044 — 5.7 4.400 2.179 

Karnes 17,284 — 10.2 1,790 2.098 

Kaufman 31,108 — 18.8 4.930 3.270 

Kendall 4,109 — 19.1 790 739 

Kenedy 612 — 12.6 30 8 

Kent 2.580 — 24.4 440 454 

Kerr 9,060 — 22.2 1,990 729 

Kimble 3,345 — 33.9 700 443 

King: 920 — 13.7 210 110 

Kinney 4,152 +18.0 460 127 

Kleberg- 15,526 +16.4 2.110 371 

Knox 8,760 — 13.2 1.690 980 

Lamar 48,496 — 3.8 8.610 4,176 

Lamb 16.265 — 7.6 3.270 2.167 

Lampasas 8,918 — 2.7 1.940 1,064 

La Salle 6.945 — 13.2 560 463 

Lavaca 21,485 — 15.7 2,700 4.197 

Lee 11,067 —13.2 1.170 2,097 

278 



RADK 


[) HOMES 


RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


1.272 


1,304 


140 


2,744 


2.334 


2,311 


162 


1,703 


6,646 


6,856 


660 


8.908 


3.186 


3,265 


618 


6,468 


1.334 


1,363 


133 


2,384 


692 


726 


103 


1.078 


1,479 


1,511 


159 


1.936 


2,325 


2,360 


328 


3.831 


5.423 


5.693 


662 


7.430 


3.459 


3,568 


361 


9,570 


482 


494 


60 


492 


8,112 


8,288 


971 


10.024 


3,511 


3,622 


309 


3,978 


4,093 


4,203 


483 


5,480 


7.439 


7,681 


612 


6.209 


3,142 


3.209 


511 


4.978 


2,013 


3,099 


194 


1.837 


2,088 


3,156 


178 


2.717 


887 


908 


106 


1.104 


3,319 


3.365 


540 


7.474 


1,342 


1,383 


85 


1,083 


3,338 


2.324 


327 


3.108 


819 


840 


163 


1.388 


1,507 


1.670 


233 


3.276 


1.085 


1,122 


125 


1.702 


1.614 


1,624 


227 


2.842 


359 


263 


16 


98 


777 


789 


114 


1.235 


2.805 


2.930 


425 


4.119 


5,740 


5.816 


513 


10,794 


14,505 


14.851 


1.409 


19.103 


11,118 


11.368 


1,248 


23.663 


2,086 


2.174 


257 


3,224 


3,038 


3,127 


448 


4.394 


3,879 


3.982 


449 


7.806 


3,035 


2.049 


263 


3.310 


3.336 


2,372 


296 


2,861 


583 


691 


75 


1.280 


3,093 


2.165 


266 


3.043 


3.395 


2.397 


255 


3.157 


5,556 


5.754 


594 


9.747 


387 


394 


25 


203 


3,600 


2.659 


276 


2.848 


1,990 


2.067 


280 


3.176 


830 


826 


98 


1.532 


4,308 


4.296 


385 


4.894 


10,331 


10,554 


1,686 


20.608 


6,347 


6,489 


680 


6.614 


3,336 


2.308 


211 


2,861 


994 


1,020 


142 


932 


5,010 


6,087 


547 


5.781 


3.740 


2.905 


331 


3,915 


4,143 


4.280 


533 


10.634 


353 


355 


73 


487 


9,587 


9.862 


971 


12,013 


4,537 


4.656 


307 


7.165 


354 


365 


43 


312 


1.653 


1.664 


227 


1,963 


1,657 


1.671 


191 


2.186 


1,903 


2,021 


239 


3.184 


276 


279 


43 


307 


564 


583 


131 


1.626 


2,340 


2,383 


377 


5.999 


6.988 


6,082 


620 


6.900 


4.078 


4.271 


436 


6.183 


1.722 


1,788 


301 


3.398 


5.306 


5,416 


673 


6.825 


862 


868 


137 


1.389 


31 


33 


3 


18 


479 


505 


58 


486 


2.226 


2,252 


244 


4,819 


871 


893 


98 


1,368 


209 


214 


17 


201 


426 


430 


74 


714 


1.950 


1.999 


257 


3,758 


1.682 


1.635 


227 


2.235 


7,816 


8.027 


657 


9.654 


3,141 


3.206 


369 


4.887 


1.770 


1,812 


199 


2.404 


554 


570 


157 


1.178 


2.799 


2.862 


S63 


3,579 


1.X80 


1,205 


2021 


1.643 



^-POPULATION—^ 

% Change Radio Daily 

County 1943* 1940-43 Homes 1944 

Leon 13,325 — 24.9 L,360 

Liberty 21,631 — 11.9 3,300 

Limestone 26,189 — 22.5 4.030 

Lipscomb 3,482 — 7.5 820 

Live Oak 8,176 — 16.6 1,090 

Llano 4,639 — 24.3 1,000 

Loving- 212 — 25.6 70 

Lubbock 66,661 + 9.4 13,490 

Lynn 11.714 — 1.8 2,400 

Mcculloch 11,963 — 9.4 2,400 

McLennan See Listing' — End of State 

McMullen 1,213 — 11.7 190 

Madison 9,176 — 23.7 850 

Marion 11,090 — 3.2 1,050 

Martin 4,493 — 19.1 780 

Mason 4,259 — 20.8 940 

Matagorda 21.826 + 8.8 3,180 

Maverick 11,626 +15.8 1,140 

Medina 16,428 + 2.0 1,240 

Menard 3,786 — 16.3 770 

Midland 12,966 +10.8 2,940 

Milan 26,595 19.7 3,620 

Mills 6,365 — 19.9 1,200 

Mitchell 10.002 — 19.8 2,010 

Montag-ue 16,290 — 20.3 3,180 

Montgomery . . . 18,603 — 19.7 2,710 

Moore 8,739 +95.9 2,140 

Morris 9,978 + 1.7 1,130 

Motley 3,991 — 20.1 770 

Nacogdoches . . . 28,935 — 18.2 4,070 

Navarro 42,622 — 16.9 7,360 

Newton 10,943 — 20.1 1,060 

Nolan 16,060 — 13.0 3,380 

Nueces See Listing — End of State 

Ochiltree 3,685 — 12.5 940 

Oldham 1,486 + 7.3 370 

Orange 36,692 +111.1 6,650 

Palo Pinto 20.196 + 9.4 4,630 

Panola 18,336 — 18.6 2,890 

Parker 18,122 — 11.5 3,440 

Parmer 5,036 — 14.5 1,120 

Pecos 7,659 — 6.4 1,380 

Polk 16,411 — 20.5 2,170 

Potter See Listing — End of State 

Presidio 9,094 — 8.5 820 

Rains 5,727 — 21.9 650 

Randall 7,762 + 8.0 2,100 

Reagan 2,010 +' 0.7 550 

Real 1,991 — 17.7 310 

Red River 24,263 — 18.5 3,420 

Reeves 9,266 + 15.6 1,540 

Refugio 8,315 — 19.9 1,500 

Roberts 968 — 24.9 360 

Robertson 21,887 — 14.9 2,450 

Rockwall 5,949 — 15.6 1,010 

Runnels 16,897 — 10.6 3,450 

Rusk 39,288 — 23.0 6,440 

Sabine 9,062 — 16.8 1,010 

San Augustine . . 10,021 — 19.6 840 

San Jacinto 7,446 — 17.8 340 

San Patricio . . , 27.362 — 6.2 4,390 

San Saba 8.429 — 23.5 1,660 

Schleicher 2,337 — 24.2 450 

Scurry 9,189 — 20.4 1,900 

Shackelford 4,641 — 26.3 1,120 

Shelby 23,908 — 18.2 2,990 

Sherman 1,863 — 8.0 450 

Smith 62.864 — 9.0 11,730 

Somervell 2.394 — 22.0 390 

Starr 12.528 — 2.1 710 

Stephens 8,688 — 29.7 2,070 

Sterling 1,281 — 8.8 300 

Stonewall 4.246 — 24.0 700 

Sutton 3.166 — 20.6 600 

Swisher 5.688 — 12.9 1,400 

Tarrant See Listing — End of State 

Taylor 51,578 +16.8 11,050 

Terrell 3,036 + 3.8 460 

Terry 11,033 — 1.1 2,180 

Throckmorton . . 3.307 — 22.6 650 

Titus 16,450 — 14.4 2.710 

Tom Green 41,903 + 6.6 9,280 

Travis See Listing — End of State 

Trinity 10.480 — 23.6 1.260 

Tyler 9.036 — 24.4 1,220 

Upshur 20.442 — *>i Q 3,020 





RADIO HOMES 


RETAIL— SERVICE 


No. of 


1940 


NAB 






Farms 


Census 


Projection 


Stores 


Sales 


2,760 


1,542 


1.602 


316 


2,316 


1,961 


3.267 


3.365 


448 


6.362 


3,427 


4,491 


4.622 


593 


6.039 


479 


794 


805 


114 


1.074 


1,015 


1,128 


1.169 


148 


1.532 


666 


1,144 


1.152 


133 


1.541 


11 


68 


72 


9 


••38 


2.119 


11.007 


11.345 


1.076 


25.008 


1,471 


2,183 


2.221 


176 


3.255 


1.098 


2.334 


2,380 


321 


3.950 


162 


198 


198 


26 


114 


1.674 


944 


991 


174 


2.485 


1.286 


950 


982 


206 


1.755 


779 


827 


863 


84 


1.134 


714 


1.033 


1.050 


118 


1.474 


1.614 


2,675 


2.665 


389 


5,711 


272 


872 


903 


167 


2.136 


1,719 


1.949 


1,995 


210 


2.285 


380 


816 


821 


109 


1.402 


386 


2,430 


2.467 


233 


6.272 


3.895 


3.873 


4,024 


467 


4.739 


1.364 


1.319 


1.333 


151 


1.414 


1,119 


2,175 


2,226 


269 


3.223 


2.164 


3,424 


3.628 


395 


4.018 


2,296 


2,899 


3.006 


360 


4.763 


178 


1,048 


1.083 


102 


1.467 


1,210 


972 


1.011 


138 


1.287 


690 


856 


863 


104 


1.206 


3,604 


4.207 


4.419 


491 


6.937 


4,210 


7,789 


7.924 


852 


10.046 


1.565 


1.156 


1.177 


161 


1.276 


948 


3.218 


3,487 


331 


6.270 


528 


966 


974 


108 


2.065 


177 


307 


318 


46 


434 


1,141 


2.838 


3.022 


282 


3,713 


1,325 


3.327 


3.814 


454 


4.449 


3,237 


2.051 


2,078 


229 


2.231 


2,481 


3,455 


3,510 


381 


3.763 


915 


1,141 


1.175 


123 


1.506 


326 


1,239 


1.332 


201 


2.911 


2,074 


2.374 


2.432 


232 


3.756 


490 


792 


816 


181 


2.219 


1,132 


963 


970 


83 


427 


660 


1,702 


1.763 


118 


1.578 


76 


477 


496 


55 


615 


300 


332 


336 


48 


307 


3,726 


3,711 


3.778 


440 


4.079 


277 


1,203 


1.232 


246 


3.908 


396 


1,628 


1.674 


236 


3.309 


154 


293 


300 


28 


457 


2,834 


2,496 


2.578 


390 


3.607 


667 


1.148 


1,177 


143 


1.102 


2,103 


3,337 


3,483 


403 


4.918 


4.280 


7,200 


7.406 


752 


11.398 


1,598 


1,032 


1,080 


137 


1.277 


2,162 


867 


939 


146 


1,650 


1,647 


459 


483 


97 


616 


1,089 


4,028 


4,192 


517 


8.204 


1,276 


1,768 


1,813 


181 


1.979 


286 


618 


523 


59 


589 


1,446 


2.051 


2,109 


249 


2.862 


460 


1,256 


1.312 


135 


1.467 


4,952 


3,131 


3.253 


404 


4.357 


311 


435 


441 


40 


637 


5,306 


11,230 


11,613 


1.297 


21.281 


434 


432 


436 


66 


418 


916 


630 


658 


274 


1.236 


810 


2,439 


2.591 


281 


3.926 


117 


264 


295 


39 


645 


754 


807 


821 


85 


634 


166 


572 


573 


104 


1.450 


1,035 


1.399 


1.446 


166 


1.929 


1.871 


9,023 


9.444 


1.048 


17.205 


136 


392 


396 


81 


907 


1.305 


1.961 


2.004 


197 


3.338 


672 


737 


756 


100 


704 


2,146 


2.748 


2.819 


329 


3.974 


1,408 


7.770 


7.936 


960 


17.235 


1,615 


- 1,387 


1.468 


190 


2.261 


1.522 


1.381 


1.412 


182 


1.844 


3,413 


3,344 


3.427 


340 


3.638 



279 





^-POPULATION-^ 






RADIO HOMKS 


RETAII^SERVICE 


* 


% Change 


Radio DaUy 


No. of 


1940 


NAB 






,,f. County 


1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


Upton 


3,139 


— 26.9 


860 


77 


1,013 


1.028 


146 


2.349 


Uvalde 


13,432 


+ 1.4 


2,020 


766 


1.786 


1.819 


283 


3.764 


Val Verde 


16,864 


+ 9.1 


2.290 


309 


1.874 


1.931 


337 


4.218 


Van Zandt 


27,270 


—12.6 


4.920 


4,381 


4.892 


5.072 


466 


4.641 


"Victoria 


26,181 


+ 10.3 


3,920 


1,646 


3.766 


3,847 


461 


9.064 


r, Walker 


17,195 


—13.6 


1.960 


1,874 


1.961 


2.039 


266 


3.721 


Waller 


9,880 


— 3.9 


1,060 


1,484 


976 


999 


184 


2.003 


rWard 


9,856 


+ 2.9 


2,080 


169 


1.801 


1.842 


262 


*4.001 


, Washing-ton .... 


21,618 


— 14.8 


2,250 


3,912 


2.318 


2.367 


437 


4.623 


Webb 


48,203 


+ 6.1 


5,190 


427 


4,349 


4,465 


710 


10.761 


Wharton 


32,102 


— 11.2 


4,740 


3,746 


4,687 


4.790 


676 


8,904 


Wheeler 


10,786 


— 13.1 


2,210 


1,266 


2.246 


2.276 


297 


3.677 


Wichita 


71,355 


— 3.1 


17,560 


1,329 


16,846 


16.407 


1.646 


31.850 


Wilbarg-er . ... 


17,732 


—13.4 


4,620 


1.300 


4,012 


4,146 


406 


6.696 


Willacy . , 


13,205 


— 0.2 


1,510 


979 


1.322 


1.369 


271 


2.370 


Williamson 


37,607 


— 9.8 


6,550 


3,954 


6.380 


6,558 


801 


9.169 


Wilson 


14,314 


—16.1 


1.420 


2.092 


1.477 


1.512 


268 


2.191 


Winkler 


5,448 


—11.3 


1,360 


26 


1.348 


1.370 


206 


3.194 


Wise 


16,176 


— 15.2 


3,070 


2,490 


3,043 


3.220 


364 


2,914 


Wood 


21,578 


— 11.4 


3,610 


3,286 


3,679 


3.661 


439 


4.035 


Yoakum 


2,673 


— 50.0 


620 


260 


987 


1.017 


163 


918 


Young- 


15,203 


— 20.0 


3,380 


1,449 


3,685 


3,763 


481 


6.730 


Zapata 


3,512 


— 10.3 


170 


329 


170 


171 


69 


119 


Zavala 


9,916 


— 14.5 


720 


316 


721 


760 


165 


1.337 


City 




METROPOLITAN DISTRICTS— COUNTIES 






AMARILLO 


















(Potter) 


57,754 


+ 6.4 


15,980 


302 


13,388 


13,773 


1,188 


28,888 


AUSTIN 


















(Travis) .... 


112,036 


+ 0.9 


22,890 


2,647 


20,170 


20,627 


324 


2,906 


BEAUMONT (Jefferson) 
















PORT ARTHUR. 


175,097 


+ 20.5 


41,040 


2,387 


30,298 


31,338 


2,533 


57,967 


CORPUS CHRIST! 


















(Nueces) .... 


120,965 


+ 30.6 


22,230 


1,457 


16.366 


16,753 


2,029 


40,771 


DALLAS 


















(Dallas) 


440,888 


+ 10.6 


116,310 


3,510 


93,564 


96,130 


7,764 


205,466 


EL PASO 


















(El Paso) . . . 


137,579 


+ 9.3 


27,380 


1,076 


22,696 


23,088 


2,324 


45,669 


FORT WORTH 


















(Tarrant) ... 


254,001 


+ 12.6 


66.060 


3,622 


52,082 


53,708 


4,673 


107,841 


GALVESTON 


















(Galveston) 


97.310 


+ 21.9 


24,260 


909 


18,060 


18,363 


1,842 ■ 


35,786 


HOUSTON 


















, (Harris) 


588,175 


+ 11.2 


146,960 


6,949 


116,300 


120.628 


9,268 


239,223 


SAN ANTONIO 


















(Bexar) 


412,905 


+ 30.7 


90,840 


3,664 


63,406 


64,431 


6,454 


120,258 


:WACO 


















. (McLennan) 


110,189 


+ 8.1 


22,940 


4,445 


18,734 


19,443 


1.827 


31,610 


: TOTAL STATE. . 


6,341,450 


— 0.6 


1,262,100 418,002 


1.090.206 


1.122.042 


116,824 $1,940,914 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
'RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



UTAIHI 



County 



-POPULATION—^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 



'Beaver 4,676 — 6.7 1,110 

Box Elder 18,083 — 4.0 4,640 

Cache 27,831 — 8.8 7,190 

Carbon 19,381 + 7.4 4,560 

:.l)agrgett 337 — 40.2 70 

,D,avis 22,355 +42.1 5,430 

Duchesne 6,660 — 25.7 1.260 

(Emery 5,373 — 24.0 1,160 

, .Garfield 3,462 — 34.1 630 

Grand 1,902 — 8.1 360 

Iron . ....;;.... 7,544 — 9.4 1,830 

■Juab 5,499 — 25.6 1,470 

.iCaoe . . 2,196 — 14.3 440 

Millard ....... 16,168 +68.2 3,610 

,M:or^an .\. 2,583 — 1.1 650 

: Piute ;. . . 1.658 — 24.7 380 

' Ri6ii ...... 1,671 — 22.5 410 

, Salt Lake See Listing — End of State 

7 San, Juan ...... 3,677 — 22.0 320 

'Sant)ete 12,992 — 19.1 3.360 

Sevter 9.433 —11.1 2,340 



Population 1943* 585,065 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 151,470 

No. of Farms, 1940 25,411 

RADIO HOMES RETAIL — SERVICE 

1940 NAB 

Census Projection Stores Sales 

1.073 94 $1,099 

4.215 327 4.499 

7.116 455 8,692 

3,888 274 6.466 

80 7 64 

3.562 179 2.796 

1.600 llO 1.304 

1.359 90 674 

850 80 541 

353 36 455 

1.814 145 3,727 

1,762 124 1.636 

457 53 506 

1.954 170 2,133 

598 43 488 

463 37 364 

475 24 166 



No. of 

Farms 

329 

1,806 

2,263 

464 

68 

1,474 

1,104 

822 

416 

155 

550 

395 

210 

967 

247 

216 

249 



1,050 

4.134 

6,981 

3,836 

76 

3,603 

1,467 

1,341 

835 

347 

1,794 

1.736 

442 

1,890 

676 

436 

468 



676 405 420 

1.426 3.620 3.685 

968 2,671 2,061 



40 
360 
263 



430 
2.666 
3.196 



280 



County 


^-POPULATION—^ 

% Change 
1913* 1910-43 


Radio Daily 
Homes 1914 


No. of 
Farms 


RADIO HOMES 

1940 NAB 

Census Projection 


RETAIL — SERVICE 

Stores Sales 


Summit 

Tocele 

Uintali 

Utah 


7,244 

12,365 

7.458 

63,948 

5.336 

6,739 

1.719 

74.124 


—16.9 
+ 35.4 
— 24.7 
+ 11.4 
— 7.3 
— 27.3 
— 28.2 
+ 30.7 


1.930 
3,150 
1.450 

15.710 

1.340 

1,420 

330 

20.280 


513 

368 

1,123 

3,055 

431 

681 

359 

1,693 


2,020 
2,120 
1,677 

12,696 

1,265 

1,677 

391 

14,092 


2.073 
2.155 
1.700 

12.975 

1,297 

1.711 

403 

14.379 


172 
157 
108 
823 

95 
175 

34 
938 


1.638 

2.198 

1.674 

15.174 


Wasatch 

Washington .... 

Wayne 

Weber 


1.360 

1,842 

132 

21.895 


City 




METROPOLITAN DISTRICTS- 


-COUNTIES 








SALT LAKE CITY 

(Salt Lake) .. 


232.958 


+ 10.4 


64,760 


2,515 


52,972 


53.955 


3,347 


94,342 


TOTAL STATE . . 


585.005 


+ 6.4 


151.470 


25,411 


126,419 


128,923 


8,769 


$182,147 



* Civilian Population Estimates — Bureau of the Census, March 1. 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



VEI^MONIT 



County 

Addison 

Bennington 

Caledonia 

Chittenden . . . . 

Essex 

Franklin 

Grand Isle . . . , 

Lamoille 

Orange 

Orleans 

Rutland 

Washington . . , 

Windham 

Windsor 

TOTAL STATE, 



—POPULATION—^ 

% Cliange 
1943* 1910-43 



14.406 

20,350 

21,890 

46,808 

5,809 

25,226 

3,110 

9,276 

13,911 

18,413 

41.508 

35.162 

25,773 

39,586 



— 19.7 

— 8.7 
— 10.0 

— 6.7 
— 10.5 
— 14.8 
— 18.2 
— 15.9 
— 18.4 
— 16.5 

— 9.0 
— 15.4 

— 7.5 
+ 4.6 



Radio Daily 

Homes 1944 

3,410 

5,640 

5,740 

12,100 
1,280 
6,240 
730 
2.270 
3,320 
4.430 

10,630 
9,010 
6,670 

10,260 



Population 1943* 320,948 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 81,770 

No. of Farms, 1940 23,582 

RADIO HOMES RETAIL — SERVICE 
No. of 1940 NAB 

Farms Census Projection Stores Sales 

1 951 3.705 3.783 322 $4,979 
905 5.459 5,584 614 7.983 

1,977 5.634 5.784 523 9.296 

1,642 11.521 11.748 920 22.419 

601 1.376 1,390 148 1.182 

2 157 6.472 6.566 533 8,677 
447 767 790 66 734 

1.195 2.381 2.411 218 3.174 

2.151 3.544 3.607 312 4.182 

2,187 4.626 4.764 484 7.147 

1,934 10,285 10.528 973 18.258 

2,086 9.293 9.482 851 16.280 

1.646 6,455 6,544 573 11.613 

2,703 8,735 8,924 772 13,427 



320.948 — 10.2 



81.770 23,582 



80,253 



81,906 



7,208 $129,361 



• Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



cniNiiA 



^POPULATION— 

7c Change 

County 1943* 1910-43 

Accomack 27.23 4 

Albemarle 42,974 

Charlottesville . . Independent 

Alleghany 27,063 

Clifton Forge . . Independent 

Amelia 7,502 

Amherst 18.295 

Appomattox . . . 8,232 
Arlington See Listing- 
Alexandria Independent 

Augusta 56,065 

Staunton Independent 

Bath 5,680 

Bedford 26,138 

Bland 6,187 

Botetourt 15,033 

Brunswick 18,683 

Buchanan 24,988 

Buckingham . . . 11,535 

Campbell 67,556 

Lynchburg Independent 

Caroline 11,620 

Carroll 22,740 

Charles City . . . 4,311 

Charlotte 13,264 

Chesterfield .... 28,229 

Clarke 6.463 



Radio Daily 
Homes 1944 

— 17.4 4,820 

— 2.5 7,150 
city — included in county 

— 7.2 6,350 
city — included in county 

— 11.7 640 

— 9.8 2,150 

— 8.7 970 
—End of State 
city — included in county 

— 01. 10,510 
city — included in county 



Population 1943* 2,769,722 
Radio Homes, 1944 (RADIO 

DAILY Estimate) 499,290 

No. of Farms, 1940 174,885 

RADIO HOMES RETAIL — SEKVK K 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

2,183 5,013 5.184 560 $4,246 

2,591 6.767 6.998 674 16.070 
above 

526 5.119 5,192 468 8.314 
above 

1,487 636 658 116 751 

2.221 2,112 2,154 235 1.673 

1,322 931 962 128 1,470 



— 21.0 
— 12.0 

— 8.1 

— 8.6 

— 4.6 
— 20.6 
—13.9 

— 4.4 



900 
3.450 

860 
2,370 
1.720 
2,810 

880 
12,880 



city — included in county 



— 17.4 
— 12.2 
+ 10.8 
—16.4 

— 9.5 

— 9.7 



1,260 
2,830 
350 
1,120 
5,870 
1,190 



above 
3,719 
above 

886 
4,105 

918 
1.700 
2,536 
2.420 
1,872 
2,645 
above 
1.800 
4,006 

368 
2,436 
1.717 

567 



9,130 

950 
3.462 

841 
2.308 
1.608 
3,112 

995 
11,990 

1.308 
2.814 
312 
1.161 
6.716 
1.099 



9.650 

1.007 
3.516 
848 
2.346 
1.643 
3,167 
1,018 
12.261 

1.337 
2.887 
318 
1.193 
5.870 
1.187 



797 

102 
406 
78 
234 
214 
463 
149 
1.227 

185 
271 
47 
223 
324 
117 



14.790 

1.021 
3.579 

366 
1.609 
2.328 
3.664 

944 
26.319 

1.412 
1.841 
188 
1.207 
3.015 
1.506 



281 





^—POPULATIONS 






RADIO HOMES 1 


lETAIL—S 


5ERVICB 




% 


Change 


Radio DaUy 


No. of 


1940 


NAB 






County 


1943* 


1940-43 


Homes 1944 


Farms 


Census 


Projection 


Stores 


Sales 


Craig" 


3,252 
12,072 


— 13.7 
— 9.7 


560 
1,810 


543 
1,230 


577 
1,788 


579 
1.814 


58 
179 


393 


Culpepper 


3.258 


Cumberlajid . . . . 


6,364 


— 16.2 


640 


1,447 


547 


570 


76 


603 


Dickenson 


19,728 


— 7.2 


2,380 


2,181 


2,282 


2,308 


244 


2.181 


Dinwiddle 


48,603 


— 0.1 


7,750 


1,834 


6,821 


7,048 


794 


15.869 


Petersburg- 


Independent city — included in county above 










Elizabeth City . . 


See Listing- 


-End of 


State 












Hampton 


Independent city — included in county above 










Essex 


6,621 


— 5.5 


730 


956 


667 


706 


141 


1.189 


Fairfax 


52,943 


+ 38.9 


10,580 


1,484 


6,938 


7.106 


344 


4.840 


Fauquier 


19,321 


— 8.2 


2,880 


2,183 


2.763 


2.827 


310 


4.628 


Floyd 


11,006 


— 8.0 


1,350 


2,281 


1.312 


1,324 


213 


1.086 


Fluvanna 


6,709 


— 6.3 


780 


1,157 


729 


746 


98 


676 


Franklin 


22,475 


—13.1 


2,570 


3,867 


2,688 


2,643 


291 


2.242 


Frederick 


25,247 


— 3.3 


4,970 


1,674 


5.217 


6.337 


533 


9.966 


Winchester . . . . 


Independent city — included in county above 










Giles 


15,539 


+ 6.2 


2,420 


1,339 


2,048 


2.084 


193 


2.089 


Gloucester 


9,564 


+ 0.2 


1,420 


1,253 


1,221 


1.287 


151 


1.552 


Gouchland 


7,519 


— 11.1 


700 


1,358 


695 


707 


102 


493 


Grayson 


20,857 


— 4.8 


2,970 


2,937 


2.777 


2.829 


297 


3.656 


Greene 


4.655 


— 10.8 


320 


828 


324 


327 


66 


269 


Greensville .... 


13,781 


— 7.3 


1,330 


1,106 


1.263 


1.291 


198 


2.501 


Halifax 


37,246 


— 9.8 


3,620 


5,886 


3,494 


3,617 


460 


5.329 


Hanover 


17,855 


— 3.5 


2,220 


1,946 


2.045 


2,093 


221 


2.566 


Henrico 


See Listing- 


-End of 


State 












Richmond 


Independent city — included in county above 










Henry 


38,911 


+ 6.4 


5,870 


2,229 


4,832 


5.067 


496 


7.028 


Martinsville 


Independent city — included in county above 










Hig-hland 


4,262 


— 12.6 


680 


667 


686 


705 


68 


321 


Isle of Wig-ht . . . 


13,198 


— 1.4 


1,380 


1,248 


1,234 


1.271 


217 


2.084 


James City . . . . 


12,918 


+ 38.0 


1.740 


326 


1.145 


1.167 


146 


2.943 


Williamsburg' 


Independent city — included in county above 










King- and Queen. 


6,094 


— 12.4 


680 


1.202 


588 


605 


96 


376 


King- Georg-e . , . 


5,650 


+ 18.0 


730 


844 


553 


563 


70 


465 


King William . . 


7,573 


— 3.6 


980 


697 


908 


927 


144 


*1.587 


Lancaster 


7,016 


— 20.1 


1.230 


700 


1.079 


1.115 


173 


1.527 


Lee 


34,132 


—13.1 


4,010 


3,571 


4,056 


4.134 


332 


3,569 


Loudoun 


18,250 


— 8.7 


3,340 


1.716 


3,204 


3.306 


305 


4.422 


Louisa 


10,999 


— 19.5 


1,290 


2,256 


1.395 


1.425 


180 


1.614 


Lunenbergr 


13,805 


— 0.3 


1,490 


1.948 


1.316 


1.354 


157 


1.797 


Madison 


7.891 


— 6.8 


890 


1.202 


846 


862 


114 


662 


Mathews 


6,386 


—10.7 


1,030 


766 


1.017 


1.041 


111 


1.029 


Mecklenburg: . . . 


28,644 


—10.6 


2,660 


4.303 


2,600 


2.676 


473 


4,919 


Middlesex ...... 


5,967 


—10.6 


720 


971 


683 


724 


119 


939 


Montg-omery . . . 


41,262 


+ 31.7 


6,780 


1,670 


4.686 


4.763 


356 


5.886 


Radford 


Independent city — included in county above 










Nansemond . . . . 


34,288 


+ 1.1 


5,070 


1,561 


4.378 


4,660 


551 


8.673 


Suffolk ... 


Independent city — included in county above 










Nelson 


14,848 


— 8.6 


1,650 


1,829 


1.601 


1.634 


248 


1.476 


New Kent 


3,895 


— 4.8 


400 


362 


368 


376 


61 


**659 


Norfolk 


See Listing- 


-End of 


State 












South Norfolk. . 


Independent city — included in county above 










Norfolk 


Independent city — included in county above 










Portsmouth . . . . 


Independent city — included in county above 










Northhampton . . 


15,939 


— 9.2 


2,490 


777 


2.401 


2,468 


330 


3,835 


Northumberland . 


8,579 


—18.0 


1,240 


1,183 


1,292 


1,342 


163 


1,292 


Nottoway 


17,040 


+ 9.5 


2,170 


1.595 


1,737 


1,812 


248 


3,303 


Orange 


11,679 


— 7.7 


1,720 


1,353 


1,647 


1.681 


209 


3.181 


Page 


13,764 


— 7.4 


2,200 


1,327 


2,083 


2,138 


238 


2,093 


Patrick 


13,379 


—19.5 


1,230 


3,006 


1,337 


1,367 


191 


1,106 


Pittsylvania . . . . 


91,154 


— 3.6 


13,710 


6,932 


12,707 


12,932 


1.008 


21.658 


Danville 


Independent city — included in county above 










Powhatan 


5,451 


— 3.9 


530 


829 


488 


499 


80 


545 


Prince Edward. . 


12,555 


—15.9 


1,460 


1.689 


1,524 


1,666 


210 


3,325 


Prince George . . 


21,250 


+ 1.7 


3,870 


869 


3,370 


3,452 


289 


3.535 


Hopewell 


Independent city — included in county above 










Princess Anne . . . 


See Listing- 


—End of 


State 












Prince William. . 


15,444 


+ 32.5 


2,870 


1,044 


1,939 


2,007 


253 


3,208 


Pulaski 


27,458 


+ 20.6 


4,600 


1,191 


3,410 


3,510 


290 


4,322 


Rappahannock . . 


6,187 


— 14.2 


610 


861 


614 


630 


90 


552 


Richmond 


5,856 


— 11.7 


720 


893 


710 


734 


135 


997 


Roanoke 


See Listing- 


-End of 


State 












Roanoke 


Independent city — included in county above 










Rockbridge . . . . 


24,891 


— 6.9 


4,460 


2,126 


4,193 


4,334 


385 


5,246 


Buena Vista . . . 


Independent city — included in county above 










Rockingham . . . 


39,047 


— 2.5 


7,190 


3.884 


6,528 


6,731 


600 


12.965 


Harrisonburg . . . 


Independent city — included in county above 










Russell 


23.935 


—10.1 


3,080 


2,840 


3.023 


3,082 


800 


2,175 


Scott 


25,689 


— 4.8 


2,910 
3,840 


3,874 
2,395 


2,716 
3,677 


2,769 
3,766 


369 
436 


2 016 


Shenandoah . , . . 


19,196 


— 8.1 


3',671 


Smyth 


27.286 


— 5.5 


3,580 


2,086 


3,342 


3.441 


413 


4,098 


Southampton . . . 


24,878 


— 5.9 


2,410 


2,345 


2,240 


2.319 


323 


3,887 


Spotsylvania . . . 


21,159 


+ 6.7 


4,400 


1,313 


3.632 


3.788 


418 


9.145 


Fredericksburg . 


Independent city — included in county above 










Stafford 


8,465 


— 3.9 


1,480 


898 


1.350 


1.392 


110 


528 


Surry 


6.274 


—14.8 


650 


781 


674 


686 


05 


626 



282 



.—POPULATION— ^ RADIO HOMES 

% Change Radio Daily No. of 1940 NAB 

County 1943* 1940-43 Homes 1944 Farms Census Projection 

Sussex 11,898 — 4.7 1.030 1,236 935 989 

Tazewell 42.115 + 1.2 7.090 1,622 6,292 6.389 

Warren 10.925 — 1.2 2,060 829 1.828 1.884 

Warwick See Listing — End of State 

Newport News . . Independent city — included in county above 

Washingrton .... 47.298 — 0.1 7,640 4,240 6,833 6.947 

Bristol Independent city — included in county above 

Westmoreland . . 8,706 — 8.5 1,020 1,110 885 

Wise 48,758 — 7.1 7,140 2,340 6,770 

Wythe 21,165 — 6.8 3,480 1.862 3.322 

York 10,265 +19.8 1,650 421 1.188 

City METROPOLITAN DISTRICTS — COUNTIES 

NORFOLK (Hampton, Newport News, Norfolk, Portsmouth, 
South Norfolk, cities; Elizabeth City. Norfolk, Princess 
Anne, Warwick) 
PORTSMOUTH 
NEWPORT 

News 466,787 +45.2 106,340 3,668 66,120 68,614 

RICHMOND (Richmond city; 

Henrico) 251,871 + 7.2 62,250 1,070 52,105 53,209 

ROANOKE (Roanoke city; 

Roanoke) 108,968 — 2.9 25,550 1,531 23,422 23,878 



RETAIL — SERVICE 



Stores 

172 
488 
230 



641 



Sales 

1,622 
7.839 
3.188 

9,475 



928 


191 


1,304 


6,932 


595 


8,465 


3,376 


281 


4,131 


1,264 


106 


865 



2.717 125,243 
4,176 122.057 
1,713 44,335 



TOTAL STATE.. 2,769,722 + 4.8 499,290 174,885 409,978 421,078 38,793 $672,402 

Note — Arlington, Alexandria city included in Washington, D. C, Metropolitan District. Listed under D. C. 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



WA 



% 

County 1943* 

Adams 4,856 

Asotin 7,198 

Benton 10,540 

Chelan 30,608 

Clallam 20,623 

Clark 81,490 

Columbia 4,231 

Cowlitz 40,433 

Douglas 2,789 

Ferry 3,458 

Franklin 6,736 

Garfield 2,587 

Grant 6,651 

Grays Harbor . . 45,475 

Island 5,775 

Jefferson 7,898 

King See Listing- 

Kitsap 85,595 

Kittitas 16,372 

Klickitat 8,683 

Lewis 34,314 

Lincoln 9,047 

Mason 12,676 

Okanogan 17.762 

Pacific 12,050 

Pend Oreille . . .. 5,223 
Pierce See Listing- 
San Juan 2,349 

Skagit 35,393 

Skamania 3.310 

Snohomish 89.132 

Spokane See Listing- 
Stevens 15.178 

Thurston 37,570 

Wahkiakum .... 3,094 

Walla Walla . . . 29,290 

Whatcom 58,673 

Whitman 23,780 

Yakima 83,895 



i\n 


/^^i 


^^l^ 


n Population 1943* . 


1,848,255 


H^ 


Kin Hi 


O) r 


Nil Radio Homes, 


1944 




U xl 


^«l u ^ 


^^11 


xl 


(RADIO DAILY 












Estimate . 




576,420 








No. of Farms, 


1940 


81,686 


TION-^ 






RADIO HOMES RETAIL — SERVICE 


Change 


Radio DaUy 


No. of 


1940 


NAB 






.940-43 


Homes 1944 


Farms 


Census 


Projection 


stores 


Sales 


—21.8 


1,370 


651 


1.507 


1.648 


148 


$2,388 


—14.0 


2,140 


542 


2,174 


2,239 


99 


1,236 


— 12.6 


2,760 


1,673 


2,748 


2,840 


200 


2.869 


— 11.1 


9,140 


2,079 


9,027 


. 9.230 


719 


16,969 


— 5.1 


6,850 


1.226 


5,406 


5,669 


410 


7.629 


+ 70.3 


24,290 


4,528 


13,235 


13.490 


851 


16.270 


— 23.8 


1,240 


525 


1,427 


1.463 


141 


1.664 


+ 0.7 


11,730 


1,925 


10,329 


10.664 


716 


14,753 


— 67.8 


930 


1,245 


2,202 


2.268 


121 


1.460 


— 26.4 


850 


553 


990 


1,014 


86 


783 


+ 6.8 


1,860 


363 


1.548 


1,684 


149 


2.663 


— 23.6 


770 


335 


880 


896 


76 


1,377 


— 64.7 


2,190 


600 


3,916 


3.988 


399 


5.700 


— 14.4 


13,800 


1,915 


13,918 


14,372 


1.148 


21.367 


— 4.1 


1.840 


1,044 


1.652 


1.737 


128 


1.103 


— 0.3 


2,390 


618 


2.092 


2,166 


186 


2,304 


-End of 


State 












+ 98.8 


27,220 


2,102 


12.731 


13,048 


794 


16.761 


—10.1 


4,620 


1,196 


4,964 


6,075 


415 


7,623 


—23.5 


2,300 


1,113 


2,618 


2,677 


214 


3.164 


—17.1 


9,890 


3,941 


10,278 


10.635 


820 


13.090 


—20.4 


2,680 


1,269 


2,929 


2.975 


290 


4.621 


+ 9.2 


3,600 


769 


2.967 


3.028 


244 


3.684 


— 27.6 


4,520 


2,397 


5.368 


6.609 


434 


7.046 


— 24.1 


3,590 


710 


4,101 


4,176 


367 


4,876 


— 27.0 


1,340 


667 


1,572 


1,616 


164 


1,800 


-End of 


State 












—25.6 


730 


497 


856 


875 


64 


660 


— 6.0 


10,380 


•J. 242 


9,659 


9.980 


886 


12.643 


—28.6 


940 


331 


1.134 


1,164 


104 


790 


+ 0.4 


25,200 


6,231 


24.388 


24,947 


1,741 


30.381 


-End of 


State 












—21.3 


3.850 


2.537 


4.240 


4.318 


281 


3.776 


+ 0.8 


11,740 


2,876 


10,324 


10.669 


752 


14.990 


— 27.8 


860 


449 


1.012 


1,066 


59 


746 


— 4.1 


8,100 


1,420 


7.319 


7,647 


637 


14.146 


— 2.8 


18,200 


4,703 


16.660 


17,062 


1.189 


21.969 


—12.8 


7,090 


2,637 


7.138 


7,310 


668 


10.868 


—16.3 


23,640 


6,606 


24.046 


24.887 


1.660 


37.113 



283 



Connty 


^POPULATION-^ 

% Change 
1943* 1940-43 


Radio DaUy 
Homes 1944 


No. of 
Farms 


RADIO HOMES 

1940 NAB 

Census Projection 


RETAIL— SERVICE 

Stores Sales 


City 




METROPOLITAN DISTRICTS — COUNTIES 








SEATTLE 

(Kingr) 


604,556 


+ 20.1 


203,410 


5,760 


150,794 


156,460 


12,440 


264,082 


SPOKANE 

(Spokane) 


171,674 


+ 5.6 


53,120 


4,999 


44,715 


45,791 


3,389 


76,774 


TACOMA 

(Pierce) 


207,393 


+ 19.6 


66,190 


5,622 


49,690 


50,924 


2,752 


72,536 


TOTAL STATE . . 


1,848,255 


+ 7.5 


576,420 


81,686 


472,553 


486,684 


36,938 


$722,300 



* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



W.VIRCINIIA 



^-POPULATION—^ 

% Change Radio Daily No. of 

County 1943* 1940-43 Homes 1944 Farms 

Barbour 17,010 — 14.4 2,990 2,097 

Berkeley 25,364 — 12.6 6,010 1,306 

Boone 23.720 — 16.9 3,800 1,053 

Braxton 17.138 — 20.9 2,040 2,886 

Brooke See Listing — End of State 

Ca bell See Listing — End of State 

Calhoun 9.514 — 23.6 1,250 1,756 

Clay 16,621 + 9.3 " 1,790 1.552 

Doddridge 8,392 — 23.2 1,410 1,543 

Payette 66,291 — 17.8 12,730 2,388 

Gilmer 9,579 — 20.5 1,310 1,822 

Grant 7,498 — 14.8 1,190 928 

Greenbrier 34,130 — 11.4 5,960 2,747 

Hampshire ..... 11,545 — 11.0 1,930 1,538 

Hancock 29,587 — 6.3 7,220 384 

Hardy 9.241 — 14.5 1,270 1,205 

Harrison 72,932 — 12.0 15,890 2,784 

Jackson 14,509 — 12.6 ' 2,490 2,539 

Jefferson 14,970 — 10.7 3,060 859 

Kanawha See Listing — End of State 

Lewis 18,861 — 15.3 3,570 1,834 

Lincoln 19,476 — 14.9 1,930 2,775 

Logan 60,854 — 10.2 10,170 974 

McDowell 92.826 — 1.6 16,270 2,246 

Marion 64.950 — 5.4 15,050 2,467 

Marshall See Listing — End of State 

Mason 22,238 — 0.1 3,390 2,326 

Mercer 62,388 — 8.6 12,580 3,193 

Mineral 20,358 — 8.4 4,430 1,009 

Mingo 41.485 + 1.7 6,090 2,040 

Monongalia .... 52,358 + 2.2 11,760 1,805 

Monroe 12,149 — 10.5 1,940 1,893 

Morgan 7.707 — 11.8 1,490 762 

Nicholas 18.849 — 21.7 2,600 2,277 

Ohio See Listing — End of State 

Pendleton 9,220 — 15.3 1,280 1,399 

Pleasants 5,516 — 17.6 1,250 614 

Pocahontas .... 12,133 — 12.7 1,800 1,407 

Preston 24,491 — 19.5 4,290 2,594 

Putnam 17,007 — 12.8 2,650 1.861 

Raleigh 86,041 — 0.7 16,160 2,773 

Randolph 26,996 — 10.8 4,980 1,987 

Ritchie 12,348 — 19.8 2,280 1,935 

Roane 16.814 — 19.1 2,290 2,409 

Summers 17,515 — 14.2 2,860 2.168 

Taylor 17,587 — 11.7 3.580 1.052 

Tucker 10.625 — 19.3 2,050 773 

Tyler 9.811 — 21.9 2,020 1,347 

Upshur 16.070 — 12.4 2,910 2 215 

Wayne 3I.0.'J3 — 12.7 4,490 3,'030 

Webster 15.870 — 12.2 2,210 1,700 

Wetzel 19.565 — 12.6 3,470 1,770 

Wirt 5.137 — 20.7 740 993 

Wood 65,327 — 11.3 14,090 2,393 

Wyoming 30.003 + 0.8 3.840 1.679 

284 



Radio Homes, 1944 






(RADIO DAILY Esti- 




mate) 






340,600 


No. of Farms, 1940 




99,282 


RADIO HOMES RETAIL — SERVICE 


1940 


NAB 






Census 


Projection 


Stores 


Sales 


3.044 


3,111 


252 


$2,276 


6,073 


6,199 


547 


7,099 


3,930 


4,086 


262 


4,640 


2,266 


2,293 


238 


1.961 


1.429 


1.446 


145 


1.037 


1,467 


1,507 


129 


1.383 


1,587 


1,621 


106 


1,092 


13,666 


13.841 


764 


17.972 


1.447 


1.472 


144 


1.001 


1,226 


1.252 


143 


1.171 


6.944 


6,018 


509 


6.818 


1,860 


1,952 


191 


1.670 


6,827 


6,947 


448 


6.921 


1.320 


1.339 


163 


1.165 


16,217 


16.666 


1.170 


21.644 


2,502 


2,563 


223 


1.848 


3.006 


3.086 


266 


2.773 


3.664 


3.766 


289 


3.912 


1,983 


2.028 


190 


1.596 


9,886 


10.169 


656 


15.604 


14,838 


16.062 


790 


22.066 


13.990 


14.334 


886 


16,489 


2,993 


3.070 


254 


2.095 


12,231 


12.458 


829 


17.032 


4,269 


4.346 


3.33 


4.043 


5.342 


5.439 


434 


8.380 


10.328 


10.502 


789 


14,034 


1.9.34 


1.958 


170 


1,184 


1.654 


1.630 


175 


1.084 


2,884 


2.949 


199 


2.361 


1,315 


1.351 


122 


1.042 


1.317 


1,367 


107 


1.282 


1,828 


1.855 


209 


1.867 


4,685 


4.774 


409 


3.521 


2.660 


2.735 


193 


2.183 


14,512 


14.873 


914 


20.840 


4.875 


5.026 


368 


6.212 


2.477 


2.5.34 


214 


1.926 


2,471 


2,519 


211 


2.358 


2.886 


2.983 


244 


2.915 


3.669 


3.647 


299 


3.439 


2.079 


2.132 


180 


1.784 


2.247 


2.296 


162 


1.987 


2.815 


2.909 


237 


2.631 


4.509 


4.629 


297 


2.246 


2.223 


2.200 


124 


2.024 


3.615 


3.577 


383 


3.541 


803 


827 


84 


487 


13,946 


14.2.34 


1.021 


18.620 


4.161 


4.221 


247 


5.121 



^POPULrATION—^ 

% Change Radio Daily 
County 1943* 1940-43 Homes 1944 


No. of 
Farms 


RADIO HOMES 

1940 NAB 

Census Projection 


RETAIL — SERVICE 

Stores Sales 


City METROPOLITAN DISTRICTS — COUNTIES 








CHARLESTON 

(Kanawha) . . 207.943 + 6.4 44,770 
HUNTINGTON (Cabell; Boyd, Ky.; Lawrence, Ohio) 
ASHLAND. KY.. 177,360 — 6.7 39.730 
WHEELING (Brooke; Marshall, Ohio; Belmont. 

Ohio) 210,862 — 10.1 52,390 


3,496 
5,695 
6,204 


37,521 
37,579 

51.162 


38,591 
38,571 
52,394 


2,447 
2,884 
4,115 


64.394 
56,134 
67,011 


TOTAL STATE.. 1,748,851 — 8.0 340,600 


99,282 


326,347 


334,239 


24,120 


$423,651 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



Wise© 



^^POPULATION—^ 

% Change 

County " 1943* 1940-43 

Adams 6,486 — 23.2 

Ashland 17,518 — 19.6 

Barron 30,022 — 12.4 

Bavfield 12,319 — 22.2 

Brown 82,175 — 1.1 

Buffalo 13.629 — 15.3 

Burnett 8,946 — 21.4 

Calumet 15,327 — 13.0 

Chippewa 36,605 — 10.1 

Clark 29,409 — 13.4 

Columbia 31,981 — 1.6 

Crawford 15.320 — 16.4 

Dane See Listing — End of 

Dodge 47,062 — 13.3 

Door 20,680 + 8.8 

Douglas See Listing — End of 

Dunn 23,658 — 13.6 

Eau Claire 44,946 — 4.4 

Florence 3.124 — 25.2 

Fond du Lac 56.831 — 8.9 

Forest 8,617 — 27.0 

Grant 36.837 — ■ 9.3 

Green 20.973 — 9.4 

Green Lake 12,704 — 9.8 

Iowa 16,955 — 17.7 

Iron 8,299 — 17.4 

Jackson 13,692 — 17.5 

Jefferson 38,302 — 1.5 

Juneau 16,756 — 10.3 

Kenosha See Listing — End of 

Kewaunee 15,624 — 6.3 

La Crosse 66,320 — 6.6 

Lafayette 17,082 — 8.6 

Langlade 19,356 — 16.7 

Lincoln 19,112 — 15.2 

Manitowoc 62,169 + 1.0 

Marathon 70,371 — 7.3 

Marinette 31,656 — 12.6 

Marquette 7,889 — 13.3 

Milwaukee See Listing — End of 

Monroe 29,717 — 0.9 

Oconto 21,703 — 19.8 

Oneida 15,372 — 18.8 

Outagamie .... 66,210 — 6.5 

Ozaukee 18,643 — 1.8 

Pepin 7,208 — 8.7 

Pierce 19,137 — 10.9 

Polk 22,220 — 15.2 

Portage 28,873 — 19.3 

Price 14,741 — 20.2 

Racine See Listing — End of 

Richland 18,867 — 7.4 

Rock 78,484 — 2.1 

Rusk 14,675 — 17.3 

St. Croix 21,893 — 11.9 

Sauk 35,794 + 6.2 

Sawyer 9,021 — 21.8 

Shawano 28.523 — 19.4 

Sheboygan 70,528 — 7.6 

Taylor 16,913 — 15.9 

Trempealeau . . . 22,732 — 6.8 

Vernon 26.136 — 12.7 



BIV n Population 1943* 2,956,860 
IrVll Kadio Homes, 1944 (RADIO 

U >J DAILY Estimate) 794,580 

No. of Farms, 1940 186,735 

RADIO HOMES RETAIL — SERVICE 

Radio Daily No. of 1940 NAB 

Homes 1944 Farms Census Projection Stores Sales 

1,500 1..344 1.095 1,722 135 $1,133 

4,280 1,272 4.635 ' 4,762 404 7.215 

7,480 4,317 7.475 7.627 661 9.839 

2,960 2,100 3.323 3.370 205 2.920 

20,950 3.312 18.897 19.223 1,685 37.174 

3,280 2,045 3.402 3.452 273 3.212 

2,240 2,003 2,450 2.513 107 1.883 

3,870 1,987 3.914 3.990 404 4.445 

8,210 3,823 8,025 8.206 722 11.347 

6,940 5.174 6,794 6.942 631 7,562 

8,700 2,982 7,846 8.051 747 11,221 

3,570 1,924 3,714 3.794 325 3.582 
State 

12.500 4,564 12,624 12.886 1.094 14,009 

6,170 2,253 4.228 4,349 433 6,913 
State 

5,840 3.354 5.923 6.086 424 6,370 

12,020 2,166 11.012 11.342 735 18.771 

740 607 866 878 79 664 

15,420 3,931 14.918 15.265 1,310 23.144 

1,780 745 2,096 2,139 189 2,279 

9,430 4,028 9.178 9.337 806 11,671 

5.930 2.439 5,778 5.870 514 8.869 

3,500 1,468 3.470 3.603 360 4.742 

4,270 2,447 4,561 4,642 402 4,219 

2,080 664 2,158 2,2.34 279 2,469 

3,160 2,205 3.333 3,430 300 3,854 

10,890 3,102 9.844 10.077 929 15,649 

3,910 2,122 3.792 3.908 365 4,318 
State 

3.920 2,019 3.733 3.772 361 3.684 

16.670 1.676 14.516 14,781 1,107 25,196 

4.300 2,264 4.172 4.253 376 4.602 

4.660 1,843 4,832 4.9.35 481 7.199 

4.600 2,038 4,720 4.842 402 6.127 

16,590 3,741 14,678 14.947 1.206 21.898 

16,210 6,564 15,383 15.735 1.248 22.000 

7,690 2,936 7,743 7.931 607 10,390 

2,000 1.291 2,026 2,062 212 1.967 
State 

6,630 3,340 5,967 6,076 565 7.764 

5,070 3,144 6.471 6.6.34 542 4,961 

3,910 789 4,158 4,297 492 7.924 

17.140 3,668 16,079 16,483 1,248 26,470 

5,090 1,653 4,635 4.712 407 6.395 

1,660 945 1,620 1,638 165 2,081 

4,920 2,810 4,843 4,974 461 6,004 

5,570 4,072 5,770 5.869 439 6,296 

0,480 2,869 7,012 7,120 589 9,477 

3,300 2,513 3.551 3.671 320 4.519 
State 

4,600 2.442 4.358 4,469 363 4,483 

22,900 3,443 20,662 21,200 1,441 32,949 

3,320 2,430 3.509 3.572 299 4.098 

5.640 3,014 5,541 5.758 402 6.630 

9.190 3.470 7.792 7.922 722 11.003 

1.030 1.300 2,129 2,192 227 2.881 

6,440 3,753 7.053 7.183 691 7,766 

19,970 3,406 19,202 19,576 1,370 27.287 

3.480 3,310 3,031 3.699 304 3,605 

5,280 3,040 5,022 5.124 437 5,500 

8,160 3.979 6.261 6.346 503 6.869 

285 



^POPULATION—, 

% Change Radio Daily 
County 1943* 1940-43 Homes 1944 


No. of 
Farms 


RADIO HOMES RETAIL — SERVICE 
1940 NAB 
Census Projection Stores Sales 


Vilas . . 6 380 


—28.3 1,520 

— 4.6 9,390 
— 22.1 2.480 

— 3.8 7,270 
—End of State 

— 6.0 8,280 
— 18.3 2,810 

— 3.9 21,830 

— 6.0 10,400 


455 
2,599 
1,479 
2,609 

3,457 
2,177 
2,525 
2,979 


1,836 
8,720 
2,686 
6.735 

7.793 

3,128 

20,162 

9,839 


1,866 
8,942 
2.732 
6,852 

7.961 

3.173 

20,590 

10,000 


258 
956 
232 

522 

782 

273 

1,465 

702 


3,621 


Walworth 31,567 

Washburn 9,736 

Washington 27,337 

Waukesha See Listing-- 

Waupaca 32,532 

Waushara 11,663 

Winnebag-o 77,377 

Wood 41,816 


14.976 
3.003 
8.353 

10.114 

2.924 

31.389 

16.056 


City 


METROPOLITAN DISTRICTS— COUNTIES 








MADISON 

(Dane) 134,815 


+ 3.2 38.180 


5,834 


33,071 


33,787 


2.582 


63.699 


MILWAUKEE (Milwaukee, 
Waukesha) . . 767,173 


+ 0.1 241,990 


5,228 


215,788 


219,986 


16.713 


372.855 


RACINE (Kenosha. Racine) 














KENOSHA 152,259 


— 3.3 43,440 


3,580 


39,934 


40,594 


2.929 


59.457 


TOTAL STATE.. 2,956,860 — 5.7 794,580 186,735 743,078 758,449 
Note: Douglas County contained in Duluth-Superior Metropolitan District. Listed 


61-,062 $1,127,415 
under Minnesota. 



* Civilian Population Estimates — ^Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates. 1943. Money values are in thousands of dollars. 



WYOMIINIC 



County 

Albany 

Big- Horn 

Campbell ...... 

Carbon 

Converse 

Crook 

Fremont 

Goshen 

Hot Springs .... 

Johnson 

Laramie 

Lincoln 

Natrona 

Niobrara 

Park 

Platte 

Sheridan 

Sublette 

Sweetwater .... 

Teton 

Vinta 

Washakie 

Weston 

Yellowstone 

Nat. Park (Part) 



—POPULATION—^ 

% Change Radio Daily 
1943* 1940-43 Homes 1944 



13,018 

10,466 
4,624 

13,020 
5,776 
4,321 

12,584 

10,352 
3,469 
3,705 

35,216 
8,159 

21,354 
4,191 

20,191 
7,051 

15,874 
1,788 

20,077 
1,688 
6,466 
4,495 
3,953 

239 

231,977 



TOTAL STATE. 

TOTAL U. S.. . .128,231,363 



— 6.6 
— 18.9 
— 23.5 

+ 3.0 
— 12.9 
—20.9 
— 21.8 
— 15.2' 
— 24.7 
— 25.6 

-f27.3 
— 20.7 
— 10.5 
— 30.0 

-1-84.0 
— 12.0 
— 17.6 
— 35.6 

+ 3.5 
— 37.6 
— 10.5 
— 23.3 
—20.3 

— 42.5 

— 5.2 



3,770 
2,550 
1,210 
3,200 
1,520 

980 
2,760 
2,430 

940 
1,050 
10,380 
2,010 
6,450 
1,110 
4,890 
1,760 
4,370 

460 
5,570 

420 
1,560 
1,010 
1,010 

130 

61,540 



Population 1943* 231,977 

Radio Homes, 1944 (RADIO 

DAILY Estimate) 61,540 

No. of Farms, 1940 15,018 

RADIO HOMES RETAIL — SERVICE 

No. of 1940 NAB 

Farms Census Projection Stores Sales 

458 3,587 3,657 241 $6,859 

1,051 2,697 2,747 284 4,088 

852 1,359 1.408 116 1,882 

524 2,927 3.005 270 6,070 

522 1,504 1,563 158 2.554 

808 1,065 1,105 103 056 

1,542 3,041 3,127 339 5.286 

1,328 2,487 2,561 217 3.368 

246 1,087 1,105 95 1.652 

505 1.205 1.244 150 1.707 

900 7,437 7,566 610 15.706 

808 2,238 2,258 219 3.097 

359 6,342 6,515 535 13.295 

533 1,353 1,394 122 2.350 

916 2,463 2.539 251 4,903 

778 1,751 1.799 158 2.880 

1,019 4.660 4,754 508 8,987 

312 648 651 69 856 

256 4,844 4,884 357 8.878 

201 582 587 75 1,178 

398 1,521 1,671 150 2.921 

306 1.121 1.170 111 2.552 

396 1.104 1,121 138 1.796 



103 



200 



36 



879 



15,018 



57,126 



58,531 



5,312 $104,700 



2.4 31,298,920 6,096,799 28,048,219 28,838,203 2,416,383 $45,462,207 



* Civilian Population Estimates — Bureau of the Census, March 1, 1943. Radio Homes projected by 
RADIO DAILY from Civilian Population Estimates, 1943. Money values are in thousands of dollars. 



286 



FOR 

UP-TO-DATE 

INFORMATION 

COVERING THE 

RADIO MARKET 

READ 

RADIO DAILY 

REGULARLY 



287 









SHIil^iBili 



iiBlii 




Only one network completely covers the Pacific Coast ^ 

Only one network commands the attention of 60% to 100% 
of the listening audience in many Pacific Coast markets ^ 

Your radio show may be terrific, but hundreds of thousands of 
people on the Pacific Coast can't hear it unless its released on 



DON 
LEE 



More than half of the retail sales on the Pacific Coast 
are made outside of the counties in which the regularly 
Hooper rated cities are located.* Don Lee is the only net- 
work that completely covers all of the outside markets. 



Thomas S. Lee, President 
Lewis Allen Weiss, VicePres., Gen, Mgr. 
5515 Melrose Ave., Hollywood, Calif. 
Represented nationally by ]OHti Blair & Co. 



*SaLes Management Survey of Buying Power, May 10, 1943 



THE 



NATION'S 



GREATEST 



REGIONAL 



NETWORK 



• • ^ * * 




* * * * * 



DETUIORliS 

OF THE 

UnilED STATES 




ORTIOOflL 

begiouhl 



************ 



m 



r^rWEST VIRGINIA NETWORK 



PcuilU/u^u/tf 






WPAR 

CBS 



2S0 o> 14Se 



WSAZ 

BLUE 

1000 «n »30 




'I, 



WCHS 

CBS 
5000 Ml SSO 



WBLK 

NBC 

2S0 on 1400 



THE WEST VIRGINIA NETWORK 



JOHN A. KENNEDY 
PRESIDENT 



" HOWARD L. CHERNOFF 
MANAGING DIRECTOR 
THE BRANHAM COMPANY 



290 



THE BLOE OETIDORK CO.. inC. 




MARK WOODS 



WH E x\ a 
business 
organization 
reaches two 
years of age, 
with the cash 
register indicat- 
ing a fair 
amount of prof- 
it, it almost in- 
evitably gets 
down off its toes 
and assumes a 
complacent atti- 
tude. Standards 
have been estab- 
lished and policies set and since these 
have proved successful, the company is 
usually content to ride along on the wave 
created by its initial success. 

We at the Blue Network, however, 
have no intention of losing the reputa- 
tion as a pioneering network which we 
have acquired in the two years since the 
Blue was separated from NBC and set 
out on its own. We have standards — 
scores of them — but those in which we 
take the most pride a: e our standards of 
dissatisfaction, reputed to be the highest 
in the broadcasting industry. 

No 'Terfect Program" 

With regard to programs, for example, 
we believe there is no perfect program, 
nor is there any type of show that is a 
"must" on our program schedule because 
a large segment of the industry regards 
it as indispensable. The daytime serial 
had been regarded in this light for many 
years until the Blue in 1943 decided that 
the question deserved investigation and 
conducted a suivey of daytime radio 
which proved that while a large number 
of women like this type of program, there 
is a still larger number who do not listen 
to the radio to any extent during the 
daytime. 

These figures indicated a dissatisfac- 
tion with the current daytime program 
structure and strengthened the Blue in 
its view that the radio listener would 
welcome a new kind of daytime fare, such 
as "Breakfast at Sardi's" and "Breakfast 
Club." 

And once we have determined on a 
sales policy, we do not stow it away in 



the file marked "permanent." Although 
we were the first to announce the two 
per cent cash discount and devised a day- 
time package rate — all innovations at the 
time — we would be the first to amend or 
discard entirely these policies if a change 
in the industry rendered them impracti- 
cal. 

I present these facts and opinions 
merely because I wish to prove that the 
Blue does not intend to rest on its suc- 
cessful performance in the past, that it 
will be the first in the broadcasting in- 
dustry to realize the necessity of change 
and the last to cling to a policy because 
"it's always been done that way." 

This pioneering spirit was given im- 
measurable impetus last year when Ed- 
ward J. Noble became the owner of the 
Blue Network. Not only did the trans- 
action make the Blue completely indepen- 
dent of any other business organization 
but it put at our head one of the leading 
figures in American industry. Expansion 
into the new fields of frequency modula- 
tion broadcasting and television will be 
facilitated under Mr. Noble's leadership. 

Crucial Period for All 

This year will be a crucial period in 
the lives of the American people and, 
since radio has become so inextricable 
a part of their lives, it will also put the 
broadcasting industry on its merits. Ra- 
dio has achieved new records in the im- 
mediate dissemination of news, the clari- 
fication of problems of world-wide and 
national interest through a free discus- 
sion, the awakening of the American 
people to the importance of conservation 
and similar campaigns and the presen- 
tation of entertainment. 

In all these fields radio will be required 
to do a better job than ever before. Just 
as the invasion of Hitler's European 
stronghold will bring out the finest quali- 
ties of the American people, so this major 
military operation will demand the most 
skillful handling of ladio's news-gather- 
ing facilities. And once the war is over, 
radio will find an important role in the 
ironing out of the tremendous problems 
of the post-war era. Throughout these 
periods, the Blue Network will stand 
ready to do its part as a servant of the 
American people. 



291 



Tim 



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Wichita / 


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KFOA 


loHahomo City 

Ft. MCorlh - 1 
K< 



'm 



KNOW 



NETWORK FACILITIES 
AS OF FEB. IS, 1944 



*IVGR. Buffalo, N. Y., replaces 
IVEBR, June 1, 1944. 




T W © IR 1^ 



TIHIE ilLyilNliTWOIf^ 



U 



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NerwoRK fACfLfrm 

AS OF FfB T5, T944 



BLUE NETWORK 

COMPANY, Inc. 



R. C. A. Bldg., 30 Rockefeller Plaza 

New York, N. Y. 
(Telephone Number, Circle 7-3700) 



BOARD OF DIRECTORS 



Noble, Edward J., Chairman 
Woods, Mark 
Kobak, Edgar 
Anderson, Earl E. 

Harold Hough 

Officers 



Priaulx, Nicholas C. 
Wood, Franklin S. 
Larsen, Roy E. 
LaRocke, Chester J. 



Noble, Edward J Chairman 

LaRocke, Chester J. .Ch. of Executive Committee 

Woods, Mark President 

Kobak, Edgar Executive Vice-President 

Borroff, E. R Vice-President 

Carlin, Phillips Vice-President 



G!lman, Don E Vice-President 

Kiggins, Keith Vice-President 

Priaulx, C. Nicholas Vice-President 

Rynd, Charles E Treasurer 

Hennig, Anthony M Assistant Treasurer 

Nicol, Alexander D Controller 



Swezey, Robert D. Secretary 

DEPARTMEIVTS AND DIVISIOIVS 



Executive Offices 

Noble, Edward J^ Chairman of the Board 

Woods, Mark President 

Kobak, Edgar Executive Vice-President 

Priaulx, C. Nicholas 

Vice-President in Charge of Finance 

Continuity Acceptance 
Department 

Kemble, Dorothy Editor 

Hoffman, Gertrude Assistant Editor 

Controller's Office 

Nicol, Alexander D Controller 

Engineering Department 

Milne, George Chief Engineer 

Information Department 

Olenslager, George Manager 

Legal Department 

Swezey, R:bert D Counsel 

Zorbaugh, Geraldine B Attorney 

Office Management 
Department 

Van Houten, D. B.. Office & Personnel Manager 

Program 

Carlin, Phillips Vice-President 



Barry, Charles C Eastern Program Manager 

Bixler, James W Night Program Manager 

D!az, Raymond Supervisor of Announcers 

Buchanan, Stuart Script Manager 

Florsheim, Stanley 

Manager Cooperative Program Division 

Guy, Helen Business Manager 

Johnsen, Grace M... Director Women's Programs 
Johnstone, G. W. 

Director News and Special Features 

Knight, Ray Production Manager 

Summers, Harrison B. .. Director of Public Service 

Wamboldt, Melvin P Commercial Prog. Supv. 

Whiteman, Paul Director of Music 

National Spot Sales 

Grabhorn, Murray B Manager 

Dennis, Ralph Eastern Sales Manager 

Network Sales Department 

Jaeger, C. P National Sales Manager 

Shaw, Donald S. . .Commercial Program Sales Mgr. 

Buckham, D. R Eastern Sales Manager 

Saudek, Robert. .Assistant Eastern Sales Manager 
Simmel, Ludwig -W Sales Service Manager 

Publicity Department 

Mullin, Earl Manager 

Cortada, Judith Trade News Editor 

Donegan, Arthur B Assistant Manager 



294 



Research Department Treasurer's Department 

c cj J c xi Rynd, Charles Treasurer 

Evans, Edward F Manager u • a »u \a a * *t 

* Hennig, Anthony M Assistant Treasurer 

c, , w« ^- wk ^ ^ Hede. Henry T., Jr Purchasing Agent 

Sales Promotion Department J. .. ^rwrm 

*^ Station WJZ 

Hauser. B. J Manager McNeil, John H Manager 

Chap!n, Slocum Acting Sales Manager 

Stations Department Hade, John J Commercial Program Manager 

,,■ • , ,, ... x/- D J .. Seiferth, Jrseph M., Jr Audience Promotion 

^ Sg'"s, Ke.th V.ce-Pres:dent £„^^^^^j^ j^^^^^ ^ Promotion Research 

Norton, John H., Jr.. ..Station Relations Manager Boone, Julian H Sales Promotion 

Dolan, Thomas J Traffic Manager Joachim, Maurice Script Manager 

CENTRAL DIVISION— CHICAGO 

Merchandise Mart 
Phoney Delaware 1900 

Borroff, E. R Vice-President in Charge Ell, Henry Publicity Manager 

Berry, G. {..National Spot and Local Sales Manager Peterson, R. S Auditor and Business Manager 

Douglass, L. E Program Business Manager Rouse, Gene Supervisor of Announcing 

Edgley, L. J Script Manager Schoenfeld, Merritt R Network Sales Manager 

Ewing, Robert Sales Traffic Wetzel, M. S Public Service Manager 

Horstman, E. C Engineering Manager Stirton, J. L Program Manager 

Huber, E. J Sales Promotion Manager Vernon, G. A Research Manager 

Wetzel, M. S Production Manager 

WESTERN DIVISION— HOLLYWOOD 

6285 Sunset Boulevard 
Phone, Hillside 8231 

Gilman, Don E Vice-President in Charge Moss, Robert Product Manager 

Anderson, Clifford Program Traffic Perrin, Victor H Chief Announcer 

Brown, Dorothy I — Continuity Acceptance Editor Robb, John C. Manager News and Special Features 

Dsnechaud, R. G Engineering Manager Stedman, K. S Auditor 

Gates, Paul Night Program Manager Samuel, Milton N. Publicity Manager 

Hudson, Russell Sales Service Manager Pedersen, Elmer D. 

Lonner, Walter W Traffic Manager Sales Promotion and Merchandising Manager 

Moore, Tracy Sales Manager Tyson, Leo B Program Manager 

WESTERN DIVISION— SAN FRANCISCO 

Taylor and O'Farrell Streets 
Phone, Gray stone 6565 

Searle, Don Manager Wesson, Robert . . Publicity and Promotion Manager 

Dwan, Robert E Program Manager Peterson, Hilda T Auditor 

Goddard, Elise Continuity Acceptance Editor Rhodes, Lester R Local Sales Manager 

Palmer, T. B Engineering Manager Robertson, Lawrence Production Manager 

Stations Owned and/or Managed and/or Programmed by 

The Blue Network Co., Inc. 

WJZ, New York Owned, operated and represented by The Blue Network 

WENR, Chicago Owned, operated and represented by The Blue Network 

WMAL, Washington Owned by Evening Star Publishing Co. 

Represented by The Blue Network 
KGO, San Francisco Owned, operated and represented by The Blue Network 



295 



Opening New Horizons 




The story of KMBC of Kansas City has always been 
one of utilizing to the fullest extent radio's inherent 
potentialities, thus opening New Horizons for listen- 
ers in the "Heart of America." The past year has 
seen another such New Horizon come into existence 
— improving even to a greater extent KMBC's exten- 
sive farm service to this region's 49% rural population. 
Thus was born this year KMBC Service Farms — fully equipped, pure- 
blooded livestock farms, putting into practical demonstration the teach- 
ings of Phil Evans, nationally known farm authority who directs KMBC's 
farm department. Again KMBC broadens its service to this community^ 
in behalf of itself as a radio station and of broadcasting as an industry. 



ARTHUR B. CHURCH 

President and founder of 
KMBC whose faith in the 
limitless potentialities of 
radio's service to the 
community has been 
shown again in the devel- 
opment of KMBC Service 
Farms— dedicated to the 
betterment of rural thou- 
sands in the "Heart of 
America." 



KMBC 

OF KANSAS CITY 

FREE & PETERS, INC. 



SINCE 1928 -THE BASIC CBS STATION FOR MISSOURI AND KANSAS 

296 





PAUL W. KESTEN 



AMERICAN 
radio in 1943 

achieved an im- 
portance in the 

everyday life of 

the people of 

this country and 

of the peoples of 

the world v^hich 

far surpasses 

i t s accomplish- 
ments in any 

other year of its 

biief history. 
Radio brought 

the fighting 

front to the home front. It brought the 
Solomons and North Africa and Sicily 
and Attu to the farms and villages and 
towns and cities from which the heroes 
went to war. 

And to these heroes in Guadalcanal and 
London and Iceland radio brought Amer- 
ica. 

Radio sold bonds — millions of dollars 
woith of bonds — and it recruited men 
and women for the different branches of 
the Armed Forces. Radio salvaged fats, 
explained the why and hows of rationing, 
encouraged farmers to produce — and told 
them how they could produce more and 
why they should. 

Radio, more than ever in its history, 
brought messages from the people's 
chosen officials into the homes and hearts 
of the people — messages perhaps more 
important than any ever heard by the 
American people. 

The Columbia Broadcasting System was 
privileged to take an important part in 
these mighty efforts. 

The record of these 12 months shows 
that CBS devoted 17,718 broadcasts to 
some phase of the war, which filled 3,504 
hours of air time. (Of this total, 1,715 
hours were sustaining programs. Com- 
mercially - sponsored programs contrib- 
uted 1,789 hours — approximately 45 per 
cent of total sponsored operating time on 
the network.) 

Foley Overseas 

In October, William S. Paley, CBS 
President, took leave from his network 
duties and went to the Mediterranean 
theater of war to fulfill a special assign- 



ment with the U. S. Army's Psychological 
Warfare Branch at General Eisenhower's 
headquarters. 

Columbia's audiences heard during the 
past year a great variety of programs 
devised to cover practically every field 
of human interest. 

Discount Plan 

Effectiveness of the CBS Full Network 
Discount Plan, instituted a half year be- 
fore, was conclusively demonstrated in 
1943. For the listener, it meant that 
many topnotch programs were avail- 
able to every radio set within broadcast 
range of a CBS station anywhere in the 
United States. 

Of the 53 commercially sponsored pro- 
grams heard his year on the full CBS 
continental network, 35 were the result 
of the discount plan. At least three othei 
programs were slated to take advantage 
of the same offer at the start of '44. 

Early in 1943 the Columbia Affiliates 
Advisory Board was formed. Under the 
plan, the country was divided into a 
number of districts corresponding roughly 
to the operational pattern of the net- 
work. 

War Bond Sales 

During the year 1943, our records in- 
dicate that CBS has been instrumental 
in selling over 136 millions in war bonds 
— through CBS stations to the listening 
audiences, to CBS personnel via payroll 
deductions and similar arrangements and 
through purchase by the Columbia road- 
casting System itself. 

CBS is utilizing at present the largest 
staff of foreign correspondents in its his- 
tory to bring the people accurate, swift 
and first-hand reporting of the mighty 
struggle that is convulsing the world. 

The CBS short wave listening post re- 
corded about 50 million words of foreign 
short wave broadcasts in 1943 which were 
translated from as many as 15 languages. 

To CBS during 1943 went an imposing 
number of awards and citations won by 
CBS programs, personnel and stations, 

American radio has just passed through 
the most important year in its brief 
history. But when the accomplishments 
of 1944 are spread on the record, the 
achievements of 1943 may well seem pale 
in comparison. 



297 



COHUM^IIA Bt©A 




K6MB 
6 KM8C 



NETWORK FACILITIES 
AS OP FEB. IS, 1944 




:A$TniNi^ $y$TiM 





NBTWORK fACILITIES 
AS OF FEB. IS. 1944 



COLUMBIA 

Broadcasting System 



John J. Burns 
Prescott S. Bush 
Ralph F. Colin 



483 Madison Avenue, New York City 
(Telephone number, Wlckersham 2-2000) 

BOARD OF DIRECTORS 

J. A. W. iglehart Leon Levy 

Paul W. Kesten Samuel Paley 

Isaac D. Levy William S. Paley 



Dorsey Richardson 
Mefford R. Runyon 
Herbert Bayard Swope 



Officers 

William S. Paley President and Director 

Paul W. Kesten 

Executive Vice-President fir Director 

Joseph H. Ream Vice-President & Secretary 

Frank Stanton Vice-President 

Frank K. White Vice-President & Treasurer 

H. V. Akerberg 

Vice-President in Charge of Station Relations 
H. Leslie Atlass Vice-President, Chicago 



Douglas Coulter 

Vice-President in Charge of Programs 
William C. Gittinger 

Vice-President in Charge of Sales 

Paul M. Hollister Vice-President in Charge 

of Advertising and Sales Promotion 
D. W. Thornburgh. ..Vice-President, Los Angeles 

Samuel R. Dean Assistant Treasurer 

James M. Seward Assistant Secretary 

Arthur S. Padgett General Auditor 

William E. Forbes Executive Assistant 



DEPARTMENTS AIVD DIVISIONS 



Construction and BnUding 
Operations Department 

G. Stanley McAllister, 

Director of Construction and Building Operations 

C. R. Jacobs Asst. Dir. 

John R. Carey. . Manager of Bulding Operations 
James R. Stevens. Manager of Theatre Operations 
Walter Weiler. ... Manager of Internal Security 
Roland Young Manager of Construction 

Editing and Copyriglit 
Department 

Jan C. Schimek. . . .Dir. of Editing and Copyright 

Donald I. Ball Assistant Editor 

Arthur Jersild, 

Consultant on Children's Programs 
W. Clark Harrington, 

Assistant Manager of Copyright 

General Engineering 
Department 

Wm. B. Lodge. . . Acting Director of Engineering 

Legal Department 

Julius Brauner General Attorney 

Howard L. Hausman Attorney 

Sales Department 

William C. Gittinger, 

Vice-President in Charge of Sales 

Leonard Erikson Network Sales Manager 

William J. Fagan Administrative Manager 

Allyn Jay Marsh Assistant Sales Manager 

John J. Karol, Assistant Sales Manager and Market 

Research Counsel 



Charles E. Midgely, Jr.. . Sales Service Manager 
W. Donald Roberts, 

Western Mgr., Chicago Office Network Sales 
Arthur J. Kemp, 

Manager, Detroit Office Network Sales, 
Fisher BIdg. 

Personnel Department 

Francis C. Barton, Jr Personnel Manager 

Bennett W. Lowry Employment Manager 

Program and Operations 
Departments 

Douglas Coulter, 

Vice-President in Charge of Programs 

Davidson Taylor Asst. Director of Broadcasts 

Wm. Fineshriber Acting Assistant Director 

R. S. Langham Co-ordinator of Broadcasts 

James M. Seward Director of Operations 

I. S. Becker Assistant Director of Operations 

R. R. Ray Assistant to Director of Operations 

CASTING DIVISION 

Larry Puck Talent Scout 

EDUCATION DIVISION 

Lyman Bryson Director of Education 

Leon Levine Manager of Educational Staff 

MUSIC DIVISION 

James H. Fassett Director of Music Division 

William H. Brennan, 

Assistant Director in Charge of Serious Music 

Wendell Adams In charge of Light Music 

Lucile Singleton, 

In charge of Vocalists, Auditions and 
Record Library 



300 



MUSIC LIBRARY 

Julius Mattfeid Director of Music Library 

NETWORK OPERATIONS 

Horace Guillotte Mgr. of Network Operations 

NEWS & PUBLIC AFFAIRS DIVISION 
Paul W. White, 

Dir. of Public Affairs & News Broadcasts 

Everett Holies Asst. Dir. of News Broadcasts 

Henry Wefing Night News Editor 

J. W. Gerber. . .Supervisor of Shortwave Listening 

William J. Slocum, Jr Dir. of Special Events 

Helen Sioussat Director of Talks 

PROGRAM WRITING DIVISION 

Robert J. Landry Director of Program Writing 

John Coborn Turner Script Editor 

Elwood Hoffman Assoc. Script Editor 

PROGRAM TYPING DIVISION 

Harriet Hess Supervisor of Program Typing 

SOUND EFFECTS DIVISION 

Walter R. Pierson Mgr. of Sound Effects Div, 

Max Uhlig Assistant Manager 

Press Information 

George Crandall. . .Director of Press Information 

Arthur Perles Assistant Director 

James Kane Assistant to the Director 

Walter Seigal Manager Photographic Division 

Anne Harding Manager of Service Division 

Joan Lane Trade News Editor 

Radio Sales 

Representation of Columbia 

Owned Stations 

J. Kelly Smith General Manager, Chicago 

Howard S. Meighan. . Mgr., East. Div., New York 

Roger K. Huston Mgr., Central Div., Chicago 

Ole G. Morby Representative, San Francisco 

Royal E. Penny Representative, Charlotte 

Carter Ringlep Representative, St. Louis 

Meredith Pratt Representative, Los Angeles 

Research Department 

John K. Churchill Director of Research 

Oscar Katz Assistant Director of Research 

Reference Department 

William C. Ackerman, 

Director of CBS Reference Department 
Stanford Mirkin, 

Manager of Program Research Division 
Agnes Law Librarian 

Sales Promotion and 
Advertising Department 

Paul M. Hollister Vice-President in Charge 

of Advertising and Sales Promotion 

John Fox Manager of Production 

Thomas D. Connolly. . .Dir. of Program Promotion 

Louis Hausman Mgr. of Presentation Div. 

Harry O'Brien Art Director 

Dick Dorrance Director of Promotion Service 

for CBS Owned Stations 

Shortwave Broadcasting and 
Latin American Affairs 

Edmund Chester, 

Dir. of Broadcasting to Foreign Countries 



John Hundley. .Acting Dir. of Shortwave Programs 
Lawrence Hass..Dir. of Shortwave News Division 

Terig Tucci Music Director and Arranger 

Roberto Unanue, 

Asst. Dir. of Latin American Relations 
Margaret Kennedy, Manager of Press Information 
for Latin American Network 

Station Relations Department 

H. V. Akerberg, 

Vice-President in Charge of Station Relations 

Howard Lane Director of Station Relations 

William A. Schudt, Jr. 

Eastern Division Manager 
Edwin Buckalew, 

Western Division Manager, Los Angeles 

Technical Operations 

Henry Grossman. . Network Operations Engineer 
R. G. Thompson, 

Eastern Division Operations Engineer 

Television Department 

Gilbert Seldes. . .Director of Television Programs 
Dr. Peter Goldmark. . . .Chief Television Engineer 
Worthington Miner Manager of Television 

Traffic Department 

Hugh A. Cowham, 

Commercial Engineer in Charge of Traffic 
A. H. Peterson Traffic Manager 

Treasury Department 

Frank K. White Vice-President fir Treasurer 

Samuel R. Dean, 

Assistant Treasurer fir Comptroller 

Arthur S. Padgett General Auditor 

Norman duFrane Assistant General Auditor 

W. J. Flynn Assistant Comptroller 

L. C. Merrick Assistant Comptroller 

Sophie H!nze Cashier 

John E. Forsander Purchasing Agent 

Albert H. Bryant, 

Manager of Mail, File Cr Mimeograph Division 

IVew York Citv 

WABC and WABC-FM, 485 MADISON AVE. 

Arthur Hull Hayes General Manager 

George W. Allen Program Director 

John Field, Jr Sales Manager 

Henry Grossman Chief Engineer of WABC 

Jules Dundes Sales Promotion Manager 

J. E. Doyle Manager, Press Information 

Chicago 

WBBM and WBBM-FM 
410 NO. MICHIGAN AVE. 
H. Leslie Atlass, Vice Pres. in Charge of Central 
Div. and Gen. Mgr. of WBBM 

J. L. Van Volkenburg Asst. Gen. Mgr. 

Walter Preston Program Director 

Urban Johnson Chief Sound Technician 

J. J. Beloungy, Central Div. Operations Engineer 
fir Chief Engineer of WBBM 
J. V. McLoughlin, 

Accountant, Office and Personnel Mgr. 

James Crusinberry News Editor 

King Park Sales Promotion Manager 

Orville J. Neuwerth Asst. Program Director 



301 



Val W. Sherman, Asst. Program Director in Charge 

of Program Operations 

Shepard Chartoc, Director of Press Information, 

Public Events & Education 

Washington 

WTOP, EARLE BLDG. 
Earl H. Gammons, Director of Washington Office 

Carl Burkland General Manager 

William D. Murdock. Assistant General Manager 

Martin D. Wickett Program Director 

Clyde Hunt Chief Engineer 

Harry R. Crow Supervisor of Accounting, 

Personnel & Purchasing 
Robert S. Wood, 

Director of Public Events & Spec. Features 
Howard Stanley. .. .Director of Press Information 

& Sales Promotion 

Minneapolis- St. Paul 

WCCO, 625 SECOND AVE., S. 

Austin E. Joscelyn General Manager 

Alvin Sheehan Assistant General Manager 

H. S. McCartney Chief Engineer 

Mary Doherty Accountant 

Sam H. Kaufman. . .Director of Press Information 
& Manager of Sales Promotion 

St. Louis 

KMOX, 401 SOUTH TWELFTH BLVD. 

Merle S. Jones General Manager 

Arthur Casey Assistant 

Wendell B. Campbell 2nd, 

Nat. Sales Mgr. & Asst. Station Mgr. 

Harry Harvey Chief Engineer 

Jerry Hoekstra, 

Mgr. of Public Events & Spec. Features 
Robert F. DeVoe, 

Supervisor of Accounting, Personnel & Office 

William Zaiken Director Press Information 

Blaine Cornwell Program Director 

David Mars. . . .Dir. Sales Promotion & Advertising 

C. G. Renier Director of Program Sales 

Pacific Coast 
Los Angeles Office 

KNX, COLUMBIA SQUARE 

D. W. Thornburgh. . .Vice-President in charge of 

Western Dlv. & Gen. Mgr. of KNX 

Harry W. Witt Asst. Gen. Manager 

Charles D. Ryder, Jr Mgr. of Accounting, 

Personnel Cr Purchasing 
Lester Bowman, 

Western Division Operations Engineer 

& Chief Engineer of KNX 

Clinton Jones News Editor 



Hal Hudson Western Program Director 

Lloyd Brownfield Director of Press Information 

Ralph W. Taylor Manager of Sales Promotion 

Glanville T. Heisch. . . .Assistant Program Director 
Fox Case, 

Director of Special Features & Public Events 

J. Archie Morton .Sales Manager 

Ben Paley Production Manager 

Charles E. Morin, Eastern Sales Manager for 
Pacific Coast Network fir KNX 
George L. Moskovics, 

Pacific Network Sales Manager 
SAN FRANCISCO OFFICE 
PALACE HOTEL 
Wayne Steffner Manager 

Charlotte, ]\. C. 

WBT, WILDER BLDG. 

A. D. Willard, Jr General Manager 

Royal E. Penny...: bales Manager and 

Radio Sales Rep. 

Chas. H. Crutchfield Program Director 

William M. Parker. .. .Director, Sales Promotion, 
Press Information, Merchandising 

John S. Knell News Editor & Special Events 

Edward J. DeGray Accounting and Personnel 

Boston 

WEEI, 182 TREMONT ST. 

Harold E. Fellows General Manager 

Kingsley Horton Asst. Mgr.-Dir. of Programs 

& Sales 

Walter Stiles, Jr Director of Engineering, 

Sound & Transcriptions 

John J. Murray Manager of Accounting, 

Personnel & Purchasing 

Raymond G. Girardin Production Manager 

& Asst. Program Director 
Marie Houlahan. .. .Director of Press information 
Guy C. Cunningham. .Director of Sales Promotion 

Foreign Staff 

Edward R. Murrow, Chief of European Staff, 
London; Larry Lesueur, London; Charles Colling- 
wood, London; Bill Downs, London; Charles Shaw, 
London; Richard Hottelet, London; Winston 
Burdett, Algiers; Eric Sevareid, Algiers; Farns- 
worth Fowie, Italy; John Daly, Italy; George 
Moorad, Cairo; James Fleming, Moscow; Howard 
K. Smith, Berne; Glenn Stadler, Madrid; Albin 
Johnson, Strckholm; William J. Dunn, Australia; 
Webley Edwards, Honolulu; James Stewart, 
Chungking; Hugh I. Jencks, Argentina; John 
Adams, Rio de Janeiro; Charles Griffin, Santiago; 
Dan Lundberg, Mexico; Jack Fendell, Panama 
Canal Zone. 



Stations Owned and Operated By 

Columbia Broadcasting System 



WABC, New York 
WBBM, Chicago 
WBT, Charlotte, N. C. 
WCCO, Minneapolis-St. Paul 



WEEI, Boston 

WTOP, Washington, D. C. 

KMOX, St. Louis 

KNX, Los Angeles 



J02 







MILLER McCLINTOCK 



THE year 1943 
has closed 
with a compel- 
ling and valua- 
ble cent: ibution 
by the entire ra- 
dio industry in 
the furtherance 
of the war ef- 
fort. America's 
increasing im- 
portance in the 
world conflagra- 
tion placed in 
the hands of the 
radio networks 

the task of keeping the public alert, 
awa: e, informed. 

The Mutual Broadcasting System, to- 
gether with the other networks, accepted 
the challenge, and is proud to report its 
activities and progress during the past 
year, in behalf of the war effort. 

1,468 prog: ams, totalling 641 hours 
and 49 minutes of broadcast time, all in 
the interests of the war effort, were 
brought by Mutual to its audiences. These 
compilations are exclusive of regular 
sports news summaries and news com- 
mentaries, and regulaily scheduled pro- 
gram features. 

In co-opeiation with the War and Navy 
Departments, Mutual broadcast 305 
Army programs and 298 Navy programs, 
including regulaily weekly features, in 
which members of the armed forces par- 
ticipated. Other special Mutual features 
were produced with the co-operation and 
participation of the Treasury Depart- 
ment and va:ious other Governmental 
and public agencies. 

News Coverage 

An important phase of radio's program 
to keep the public informed is a capable 
staff of reporters and commentators, both 
on the home front and abroad. Each 
week Mutual airs 76 individual news 
commentaries originating f : om the con- 
tinental United States. This is supple- 
mented by news features and analyses. 

The Mutual network's expansion in sal^s 
and facilities in 1943 has made it possible 
to reach audiences of g: eater size, and 
has in turn resulted in an expansion of 
its personnel and administrative facili- 
ties. 



1943 saw the affiliation of 15 more sta- 
tions to the Mutual network, making a 
total of 211 affiliates in the U. S. and in 
addition outlets in Canada, Hawaii, and 
in Mexico through the 36 station Radio 
Mil chain. 

The tie-up between Mutual and Radio 
Mil, in which the two networks have 
agreed to exchange programs, is indica- 
tive of the part radio will play in the 
development of i elations with our Latin 
American neighbors. 

Expansion 

Another indication of Mutual's ever- 
growing importance in the field of busi- 
ness and radio advertising is the increase 
in sales; which are expected to exceed 
.$14,000,000 for 1943— a gain over 1942 
of more than 40 per cent. 

In o:der to provide Mutual listeners 
with a high degree of program service, 
the co-operative Mutual network organ- 
ized a Program Operating Board, com- 
posed of program heads of five key Mu- 
tual stations, who meet monthly to 
analyze and work out ideas for main- 
tenance of a diversified schedule of 
broadcasts. 

This attention to the development of an 
efficient programming service has re- 
sulted in a well rounded series of regu- 
lar features, devoted to education and 
information, music, religion, va: ied en- 
tertainment, sports, and juvenile pro- 
grams. 

Recognizing that international radio 
will play an important part in the post- 
war world. Mutual in 1943 strengthened 
relationships with the United Nations by 
exchanging p: ogram features with the 
Canadian Broadcasting Corp., the Brit- 
ish Broadcasting Corporation, the Re- 
publics of Brazil and Mexico, and the 
Territory of Hawaii. 

The radio industry is daily becoming 
an integral part of Ameican life and 
habits. Business has recognized it as 
one of the great motivating forces of 
existence, an important medium of ad- 
vertising. 

Just as it has been significant in the 
progress of the war, radio will be an 
important instrument in the post-war 
world of rehabilitation and reconstruc- 
tion. Mutual Broadcasting System is 
now preparing and planning for the day. 



303 



MyTUAIL ISIROAP 








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NfTWORK FACILITIES 
AS Of JAN. 1. 1944 



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NETWORK fACIUTIES 
AS OF JAN. 1. 1944 




MUTUAL * 
Broadcasting System 



Administrative Office 

441 N. Michigan Ave., Chicago, 111. Zone 11 

Phone, Superior 0100 

New York Office 

1440 Broadway, New York, N. Y. Zone 18 

Phone, PEnnsylvania 6-9600 



Officers 

McClintock 



President. Miller 

Chairman of Board of Directors, 

Alfred J. McCosker 
Chairman of Executive Committee 

W. E. Macforlone 



Executive Vice-President. .Theodore C. Streibert 
Executive Vice-President . . . Lewis Allen Weiss 

Vice-President J. E. Campeau 

Secretary-Treasurer E. M. Antrim 

Controller Miles E. Lompluear 



iVeti? YorU Staff 



Department Heads 

Director of Sales Promotion and Research, 

Robert A. Schmid 

Controller Miles E. Lamphiear 

Office Service Manager Dale Brenner 

Manager of Sales Service . . George Chambers 
Acting Director of Station Relations 

Charles W. Godwin 
Director of Commercial Programming 

Allen de Castro 

Assistant to the President and 

Personal Director Roberta Dufton 

Sales Manager Edward W. Wood, Jr. 

Director of Programming. . .Ado'ph J. Opfinger 
Publicity Director Lester Gottlieb 

Executive Committee 

Miller McClintock MBS. New York 

W. E. Macfarlane WGN, Chicago 

Theodore C. Streibert WOR, New York 

John Shepard, III Yankee Network 

Lewis Allen Weiss 

Don Lee Broadcasting System 
H. K. Carpenter WHK-WCLE, Cleveland 

Chicago Staff 

Western Sales Manager . . Adolph N. Hult 

Traffic Manager Myrtle Goulet 

Sales Service . • • Carroll Marts 



Directors 



E. M. Antrim 
WiUet Brown 
Hope Barroll, Jr. 
H. K. Carpenter 
Leonard Kapner 
W. E. Macfarlane 



Ml'ler McClintock 
Alfred J. McCosker 
John Shepard III 
Theodore C. Streibert 
Lewis Allen Weiss 
I. R. Lounsberry 



Legal Staff 

Louis G. Ca'.dwell Washington, D. C. 

George Haggard Chicago 

Emanuel Dannett New York 

Program Operating Board 



Miller McClintock MBS, Chairman 

Adolph Oplinger .MBS. Vice-Chairman 

C. M. Hunter WHK, Cleveland 

Julius Seebach, Jr WOR. New York 

Frank Schreiber WGN, Chicago 

Linus Travers • .Yankee Netwcrk, Boston 

Lewis A. Weiss Don Lee. Hollywood 

Foreign Staff 

London John Steele, Arthur Mann 

North Africa . Seymour Korman, John Thompson 

Cairo Leslie Nichols 

Sydney, Australia Stanley Quinn 

Staff of Christian Science Monitor 



306 





I 



NILES TRAMMELL 



"T IS more than 
two years ago since 
the treacherous attack 
on Pearl Harbor stun- 
ned all peace-loving 
peoples and then, al- 
most overnight, spur- 
red them foiward into 
the greatest concerted 
drive against oppres- 
sor nations the world 
has ever known. To- 
day, with positive in- 
dications that the tide 
of war has turned in 
our favor, the radio 
industry cannot help but take pride :'n the 
knowledge that its broadcasters have 
kept pace with the nation in the intense 
energy with which its people have applied 
themselves to the war effort. Not only 
has radio itself initiated many productive 
moves to aid the drive against the com- 
mon enemy but the industry as a whole 
has responded repeatedly when the Gov- 
ernment has sought its support in special 
unde: takings. 

These contributions have taken varied 
forms. In the year 1943, for example, 
the National Broadcasting Company al- 
lotted more than 1,122 hours to programs 
promoting the war effort, a gain of more 
than 50 per cent over 1942. During the 
same period, the network carried 4,666 
special announcements including 1,383 
directed to the purchasers of War Bonds. 
Since late in 1942, NBC's short wave 
outlets have been leased to the OWI, 
but in addition to this, NBC has contin- 
ued to beam many special programs to 
the conquered countries of Europe to our 
service men abroad and to our neighbors 
in Latin America. During a t: ip to the 
Italian fronts last Fall, I saw at first 
hand how much these programs from 
home mean to our soldiers and how im- 
portant it is that we not only continue 
to provide them but to send more and 
still more of them. 

Home Front Activity 
On the home front, the National Broad- 
casting Company has maintained its pie- 
eminent position as "the network most 
people listen to most." Invariably the 
results of responsible polls and surveys 
have placed NBC programs and artists in 



top positions. For example, in the RADIO 
DAILY poll of 1943, NBC took the first 
six places among the Best Commercial 
shows on the air and seven out of the 
first ten in the Best Entertainers classi- 
fication; the Cleveland Plain Dealer's 
survey of newspaper readers in its area 
gave NBC seven out of the first ten places 
in the 'Favorite Program" category, and 
the Fame-Motion Picture Daily poll re- 
vealed that the first two choices in eight 
classifications were NBC personalities or 
programs. 

In allotting approximately 15 per cent 
of its broadcasting time to news reports 
and special events, which was being done 
at the year's end, it is obvious that the 
National Broadcasting Company is meet- 
ing the desires of American listeners for 
full cove: age of the battle fronts. 

As the year closed, NBC's staff of news 
reporters numbered 37, the largest staff 
in the network's history. Many of these 
reporters have insisted upon sharing front 
line dangers with our troops. NBC news- 
men were in the first wave of allied fight- 
ing men at Oran, Sicily and at the bloody 
beach-head of Srlerno. 

Tele-FM Developments 

And, while carrying on these activities, 
NBC has not neglected the future. Both 
television and frequency modulation 
(FM) have been receiving the expert at- 
tention of our engineers and program 
staff. These new services, I am con- 
vinced, will play an important part in 
extending the post-war influence of radio 
on the life of the nation. - 

In November, NBC installed the fi: st 
television receivers in hospitals near New 
York where wounded servicemen are con- 
valescing. And then, to provide accept- 
able entertainment for these veterans, 
NBC commenced the telecasting of spe- 
cial sports events from Madison Squa: e 
Garden. To date. Station WNBT has 
transmitted scenes from the Rodeo, the 
Ice Follies, basketball games and boxing. 

If American radio is permitted to con- 
tinue under the proved principles of free 
competitive enterprise, programs will 
improve, facilities will be extended and 
the nation as a whole will gain through 
the continuation of the finest broadcast- 
ing that talented writers, producers, 
artists and engineers can provide. 



307 



HATDOIN^IL il^OAID 




NETWORK FACILITIES 
AS OF JAN. h 1944 

KYCA, Prescott, Aritona and 

KWJB, Globe, Aritona added 

March 1, 1944. 



:a$tdini^ coMiPAiNiy 







More advertisers spend 

more money to sell more 

nierehandise to more people 

on WLW than on any other 

radio station in the world. 



WLW 



DIVISION OF THE CRQSl FY CORPORATION 



The Nation's Mosf Merchandise-able Station 



NATIONAL 

Broadcasting Company 



30 Rockefeller Plaza 20, New York City 
(Telephone number, Circle 7-8300) 

Registered Telegraphic Address 
NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



Angell, James Rowland 
Braun, Arthur E. 
Cutler, Bertram 
Dawes, Charles G. 
Dunn, Gano 
Harbord, James G. 



Harden, Edward W. 
McGrady, Edward F. 
Millhauser, DeWitt 
Mullen, Frank E. 
Nally, Edward J. 
Sarnoff, David 



Trammel!, Niles 



ADVISORY COU]%CIL 

Young, Owen D., Chairman 

Angell, James R. Davis, John W. 

Belmont, Mrs. August Farrell, Francis D. 

Coffin, Henry Sloan Green, WilKam 

Compton, Karl Harbord, James G. 

Comstock, Ada Sarnoff, David 

Damrosch, Walter Smith. Alfred E. 



Officers 



Sarnoff, David Chairman of the Board 

Trammell, Niles President 

Mullen, Frank E., 

Vice-President & General Manager 

Ashby, A. I Vice-President & General Counsel 

Egner, C. Lloyd Vice-President 

Hanson, 0. B Vice-President 

Hedges, William S Vice-President 

Kopf, Harry C Vice-President 

Mason, Frank E Vice-President 



Menser, Clarence E Vice-President 

Royal, John F Vice-President 

Russell, Frank M Vice-President 

Strotz, Sidney N Vice-President 

Witmer, Roy C Vice-President 

MacDonald. John H., 

Vice-President and Assistant Sscretary 

Teichner, R. J Treasurer 

MacConnach, Lewis Secretary 

Pfautz, C. E Assistant Secretary 



311 



DEPARTMENTS AND DIVISIONS 



Executive Offices 

Trammell, Niles President 

Mullen, Frank E. 

Vice-President Cr General Manager 

Almonte, J. deJara Assistant to President 

Angell, James Rowland. .Public Service Counselor 
MacDonald, John H. 

Vice-President and Assistant Secretary 

Morgan, Clayland T Assistant to President 

Myers, J. Robert Budget Officer 

Advertising & Promotion 
Department 

Hammond, Charles P Director 

Bisson Harold E.. Manager, Promotion Production 
Ecclesine, Joseph. . .Manager Network Promotion 

Rumple, Barry T Manager, Research Division 

Gaines, James M. .Assistant Director of Promotion 

Myles, Marion W Creative Assistant 

Forrest, Arthur L. 

Manager Public Service Promotion 
De Salisbury, Edward. .Manager WEAF Promotion 
Cusack, Parmelee Art Director 

Continnity Acceptance 
Department 

Mason, Joseph Manager 

Controller's Department 

McKeon, Harry F Controller 

Kelly, Harold M Assistant Controller 

McGeachie, Hugh R Assistant Controller 

Engineering Department 

Hanson, 0. B.. .Vice-President and Chief Engineer 
Clarke, William A., 

Manager of Technical Services 

Guy, R. F Radio Facilities Engineer 

McElrath, George Operating Engineer 

Rackey, C. A.. .Audio & Video Facilities Engineer 

Shelby, R. E Development Engineer 

Wankel, F. A Eastern Division Engineer 

General Service Department 

Lowell, Edward M Director 

Thompson, W. R Assistant to Director 

Monahan, George, Manager of Protection Division 

Guest Relations Department 

Herrick, Dwight Acting Manager 

Petersen, Victor Assistant Manager 

Walker, Albert Assistant Manager 

Wahlstrom, John. . . .Acting Executive Asst. Mgr. 

Information Department 

Dale, Albert E Director of Information 

Kuhn, Irene Assistant Director 

Barnard, Anita 

Manager of Correspondence Division 

International Relations- 

Television- 

New Developments 

Royal, John F Vice-President In Charge 



International Shortwave 
Department 

Bate, Fred Manager 

Television Department 

Williams, John T Manager 

Legal Department 

Ashby, A. I Vice-President & General Counsel 

King, John P Attorney 

Ladner, Henry Asst. Gen. Counsel 

McCrossin, Edward J Attorney-Chicago 

McDonald, Jos. A Asst. Gen. Counsel 

Ollphant, S. R Attorney 

Tatum, Donn B .'. . .Attorney-H:llywood 

Wright, Gordon, Zachry, Parlin & Cahill 

New York & Washington Counsel 

National Spot Sales Dept. 

McConnell, James V Manager 

Tilenius, William Assistant Manager 

Roux, Wiilan C Assistant Manager 

News & Special Events Dept. 

Brooks, William L;irector 

Mack, Lathrop 

Asst. Mgr. in Charge of Special Events 

McCall, Francis Manager of Operations 

Schneider, Adolph. .Asst. Mgr. in Charge of News 

Personnel Department 

de la Ossa, Ernest Personnel Director 

Press Department 

McKay, John Manager 

Eiges, Sydney H Assistant Manager 

Program Department 

Menser, Clarence L Vice-President in charge 

Campbell, Ralph P.. Administrative Asst. to V.-P. 

Almonte, J. de Jara Night Program Manager 

Belviso, Thomas H Manager, Music Library 

Black, Frank General Music Director 

Brainard, Bertha Assistant to Vice-President 

Chotzinoff, Samuel. . Manager of Music Division 

Damrosch, Walter Music CounselFor 

Kelly, Patrick J Mgr. of Announcers 

Knopfke, Frederick G.. ..Sound Effects Manager 

Shervey, Helen Booking Office Cr Bus. Mgr. 

Stern, William Director of Sports 

McDonagh, Richard. . . .Acting Manager of Script 

Wright, Wynn Eastern Program Manager 

Kelly, N. Ray Manager, Production Division 

Public Service Department 

Angell, James Rowland. .Public Service Counselrr 

Miller, William Burke Manager 

Cuthbert, Margaret 

Director of Women's & Children's Programs 

Fisher, Sterling Asst. Pub. Serv. Counselor 

Jordan, Max. ... Director of Religious Broadcasts 
Wagner, Jane 

Director, War Activities for Women 
Corwith, Doris Assistant to Counselor 



312 



Radio Recording Department 

Egner, C. Lloyd Vice-President in Charge 

Friedheim, Robert W Eastern Sales Manager 

Hayes, Henry Asst. to V.-P. 

Parsons, Willis B. 

Assistant Eastern Sales Manager 

Sales Department 

Witmer, Roy C Vice-President In Charge 

Frey, George H Sales Service Manager 

Greene, F. Melville Sales Traffic Manager 

H:tz, Edward R., 

Assistant to the Vice-President in Charge 
Showerman, I. E Eastern Sales Manager 

Stations Departments 

Hedges, William S..V-P in Charge of Stations 

Woolley, Easton C Asst. to Vice-President 

in charge of Stations 
Hickox, Sheldon B., Jr. . Mgr. of Station Relations 

Mathew, Steere Asst. Mgr., Traffic Dept. 

Woodman, Harry A Mgr., Traffic Dept. 

Facilities Development & Research 
Merryman, Philip I Director 

Operated Stations 

Station Managers 
CLEVELAND, OHIO 

Pribble, Vernon H., Manager, Station WTAM 
DENVER, COLO. 

MacPherson, James R., Manager, Station KOA 
WASHINGTON, D. C. 
Smith, Carleton D., Manager, Station WRC 
SAN FRANCISCO, CALIF. 
Elwood, John W Manager, Station KPO 

Treasurer's Department 

Teichner, R. J Treasurer 

Bloxham, William D Purchasing Agent 

Terwilliger, C. C....Mgr., Credit & Collections 
Williams, William A Assistant Treasurer 

Central Division — Chicago 

Merchandisp Marl 
Postal District, Chicago 54. 
Phone: Superior 8300 

Kopf, H. C Vice-President and Manager 

Carlson, Emmons C. 

Sales Promotion Cr Advertising Manager 

Chizzini, Frank Manager of Radio Recording 

Livezey, Henry D. ..Manager of Guest Relations 

Ray, William B Mgr. News Cr Special Events 

Danielson, Eric Program Traffic Supervisor 

Guilbert, Robert M. 

Editor Continuity Acceptance Department 
Herbuveaux, Jules Program Manager 



Jacobson, Frederick Arthur. .Production Manager 
Kaney, A. W. 

Manager Stations Relations Department 

Luttgens, Howard C Central Division Engineer 

McCluer, Paul Network Sales Manager 

McCrossin, Edward J Attorney 

Morton, Oliver 

National Spot & Local Sales Manager 

Murphy, William J Script Editor 

Ryan, Jack Manager of Press Relations 

Shield, Roy Music Director 

Waller, Judith C. . Director, Public Service Dept. 
Whalley, John F Auditor and Office Mgr. 

Western Division-^ 
lloUywood 

Sunset Blvd. & Vine St. 
Postal District, 28 

Phone: Hollywood 6161 

Strotz, Sidney N Vice-President in Charge 

Berend, Frank Sales Manager 

Bock, Harold Manager, Press Dept. 

Dellett, F. V Auditor 

Ford, Frank Sales Promotion Manager 

Frost, Lewis Assistant to Vice-President 

Gale, Paul Traffic Supervisor 

Tatum, Donn B Attorney 

Pierce, Jennings 

Dir. of Public Service & Station Relations 
Davison, Walter, Acting Mgr. of Record ng Division 

Saxton, A. H Western Division Engineer 

Seltzer, Fred C, Jr.. Manager, National Spot Sales 

Swallow, John Program Manager 

Wiley, Howard Production Manager 

Williams, Wendell 

Manger, Continuity Acceptance Dept. 
San Francisco 
Elwood, John Manager, KPO 

Washington, D. C. 

Trans-Lux Bldg. 
Phone: Republic 4000 

Russell, Frank M Vice-President 

Coldenstroth, R. G Auditor 

Cooper, Donald H.. . Acting Engineer in Charge 

Glasscook, Mahlon Sales Manager 

McAndrew, Wm. R. 

Acting Dir. News & Special Events 

Wheeler. George Assistant Manager 

Smith, Carleton D Manager 

Foreign Representatives 

Archinard, Paul Switzerland 

Richardson, Stanley England 



Stations Owned and Operated by the 

National Broadcasting Company 

WEAF New York Owned and operated by NBC 

WMAQ Chicago Owned and operated by NBC 

WRC Washington O^ned and operated by NBC 

WTAM Cleveland Owned and operated by NBC 

KPO San Francisco Owned and operated by NBC 

KOA Denver Owned and operated by NBC 



313 




KEYSTONE * 
Broadcasting System 



Headquarters 

580 Fifth Avenue 

New York, N. Y. 

Phone, LOngacre 3-2221 

Officers & Directors 

President Michael M. Sillerman 

Vice-President Arthur Wolf 

Vice-President William Wolf 

Secretary-Treasurer Sidney J. Wolf 

Offices 
l^ew York Chicago 

^QH T7-f.u A 134 North La Salle St. 

580 Fifth Avenue ^.j^.^^^^^ ^l 

Phone, LOngacre 3-2221 Phone, State 4590 

Secretary-Treasurer. • • Sidney J. Wolf 

President Michael M. Sillerman Accountant-Statistician ... Elizabeth M, Mueller 

Sales Manager Naylor Rogers 

Hollywood 

6331 Hollywood Blvd. 

Office Manager R. Seale Phone, HEmpstead 0460 

Account Executive Albert F. Dykes p^^^^ ^.^^^^^^ Sylvia Young 

Account Executive Noel Rhys Continuity Dean Owen 

Keystone Broadcasting System is a transcription network principally cover- 
ing secondary markets from coast to coast. Its affiliated stations are joined 
together in a national system by means of transcriptions, eliminating wire 
charges. At time of going to press, the network included 200 affiliated stations. 
The Network supplies its stations with 84 fully scripted sustaining shows per 
week filling 4 hours per day, seven days each week, to a total of twenty-eight 
hours per week. 

This is the only national, full-sized network in the United States offering na- 
tional radio advertisers the opportunity to cover the secondary markets inten- 
sively by means of electrical transcription in a single transaction. 

The System offers its facilities in blocks of time from one hour down to fifteen 
minute periods, and also makes available spot periods of five minutes duration 
down to twenty-five word "chain breaks." 



Director of Station Relations .... Mort Adams 

Sales & Promotion Consultant Alvin Austin 

Continuity . Wilva Davis 



314 






KEYSTONI 




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The facts make it clear that 

^^y^/^/^3^iHfi^i^ny' Markets are 
essential for thorough national 
coverage. 



THIS IS THE KEYSTONE 



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"^The vital small-town 
and rich rural areas 
which receive either 
no coverage at all, or 
no dependable cover- 
age, from major wired 
networks or metropoli- 



tan stations. 



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These choice markets encompass one 

third of the nation. They are composed 

of cities and towns having 50,000 

population and under. Cities and 

towns of this size account for 

49% of total U. S. Retail Sales 

53% of total U. S. Food Sales 

47% of total U. S. Drug Sales 



iSource: U. S. Oep'i. of Comfflereel 



The prosperity of 
1,2^8^ America is at an all-time high. It 
stems from permanent developments — 
construction; airports; increases in hous- 
ing, population, stores; agrarian plants; 
hospitals— which will continue in post- 
war years. 

The 200 affiliated KBS stations- 
linked by transcription — penetrate and 
dominate these lucrative ^^^tf^e^ 
/^^^fc^^s^ Markets. They supple- 
ment major wired broadcast chains, 
supplying missing links, strengthening 
weak links. KEYSTONE is the ONLY net- 
work covering ^^ytfK^/^^at^^^^dia^ 
America EXCLUSIVELY! 



ROADCASTING SYSTEM 



THIS IS 

^.«^/fc**^^ AMERICA 







^o^o'" •>""■"' 




x^-s^s^^^^rJ-' 



, •t'*' •;;;»■' «,<;i' 




*The vital small-town 
and rich rural areas 
which receive either 
no coverage at all, or 
no depencJable cover- 
age, from major wired 
networks or metropoli- 
tan stations. 



The facts make it clear that 
'^^^/^/SS/fO^iS^ Markets are 
•ssenfio/ for thorough national 
coverage. 



These choice markets encompass one 

rtird of ffie natmn. They are composed 

of cities and towns having 50,000 

population and under. Cities and 

towns of this size account for 

49% of total U. S. Retail Sales 

53% of total U. S. Food Sales 

47% of total U. S. Drug Sales 



The prosperity of /Q!t^>tu^/^fiiS^^*u-. 
\!&it< America is at an all-time high. It 
I stems from permanent developments — 
construction; airports; increases in hous- 
ing, population, stores; agrarian plants; 
hospitals— which will continue in post- 
war years. 

The 200 affiliated KBS stations- 
linked by transcription — penetrate and 
dominate these lucrative ~§ai>tu^ 
/^J^ft*^s^ Markets. They supple- 
ment major wired broadcast chains, 
supplying missing links, strengthening 
weak links. KEYSTONE is the ONLY net- 
work covering ^MVtci^/^iSS/to&&(0i' 
America EXCLUSIVELY! 



THIS IS THE KEYSTONE BROADCASTING SYSTEM 




KEYSTONE BROADCASTING SYSTEM, INC 



134No.LaSalleStreel 

Chicago 2, Illinois 

Teh STate 4590 



Pel: LOngacre 3-2221 



6331 Hollywood Boulevard 

Hollywood 28, Colifornia 

Tel: HEmpsteod 0460 



REGIONAL 
NETWORKS 



The American Network 

60 East 42nd St., New York. N. Y. 

Phone Murray Hill 2-7947 

PERSONNEL 

President John Shepard, 3rd 

Executive Vice-President Wm. B. Lewis 

Treasurer Walter J. Damm 

Secretary Robert Ide 

This network consists of FM stations 

• 

Arizona Broadcasting Co. 

(ABC Network) 

711 Heard Bldg., Phoenix, Ariz. 

Phone 4-4161 

PERSONNEL 

President R. B. Williams 

Manager Dick \ ewis 

Commercial Manager Dick Heath 

Promotion Manager K. M. Pennington 

STATIONS 
KTAR; Phoenix; KVOA. Tucson; KYUM. 
Yuma; KGLU. Safford; KCRJ. Jerome; KWJB. 
Globe KYCA. Prescott. 

BRANCH OFFICE 

48 East Broadway, Tucson, Ariz. 

Phone 3703 

Executive In Charge R. B. Williams 

NATIONAL REPRESENTATIVE 
Paul H. Raymer Company 

• 

Tiie Arizona Networlt 

836 N. Central Ave.. Phoenix, Ariz. 

Phone: 4 4144 

PERSONNEL 

Business Managsr Albert D. Johnson 

Program Director J. R. Williams 

Commercial Manager John L. Hogg 

Chief Engineer F. A. Higgins 

KTUC Manager Lee Little 

KSUN Manager Carleton Morris 

STATIONS 
KOY, Phoenix; KTUC. Tucson; KSUN. Bis- 
bee-Douglas. 

NATIONAL REPRESENTATIVE 
John Blair & Company 



Arrowliead Network 

WEBC Bldg., Duluth, Minn. 
PERSONNEL 

General Manager W. C. Bridges 

Director of Operations. . . .H. E. Westmoreland 

Promotion Manager H. H. Sonnenburg 

WMGF Manager Harry Hyett 

WHLB Manager Greg Rouleau 

• 

STATIONS 
WEBC, Duluth, Minn.; WMFG, Hibbing, 
Minn.; WHLB, Virginia, Minn. 

REPRESENTATIVE 

George P. Hollingbery Co. 



Associated Broadcasting 
Corp. 

500 Keeler Bldg., Grand Rapids. 2, Mich. 
Telephone: 9-0208 

OFFICERS 

President . . . L. A. Versluis 

Exec. Vice-President Roy C. Kelley 

General Manager Clayton Kuning 

Stations Relations W. G. Henderson 

FUNCTION 

This network has been formed to operate only 
as a per-occasion network and for the time 
being, will con'ine the scope of its operations 
to handling only the leading religious programs. 



Atlantic Coast Network, Inc. 

501 Madison Ave.. New York. N. Y. 

Phone: PLaza 3-1535 

President Harold A. LcdounI 

STATIONS 

WNEW. New York. N. Y.; WCOP. Boston. 
Mass.; WNBC. Hartford. Conn.; WELL New 
Haven. Conn.; WPEN. Philadelphia. Pa. 



315 



THE 

CONNECTICUT 

STATE NETWORK 




IS THE KEY TO THIS RICH MARKET 



THE NATION'S 15TH LARGEST IN RETAIL SALES ($717,000,000) 
Here are some of the advertisers who use the Connecticut State Network 



BENRUS WATCH COMPANY 
ELECTRIC SPECIALTY COMPANY 
STAMFORD ROLLING MILLS 
MACHI ETT COMPANY 
SOUTHERN NEW ENC> AND 

TELEPHONE COMPANY 
ELECTRIC BOAT COMPANY 



CINAUDACRA'H CORPORATION 
PRINCE GEORGE HOTEL 
AUTO ORDNANCE COMPANY 
THE HEPPENSTALL COMPANY 
ELECTROLUX CORPORATION 
SCOVILL MANUFACTURING 
COMPANY 



H'GH STANDARD COMPANY 
THE NORWALK COMPANY 
CHASE BRASS & COPrER 

COMPANY 
COTWNIK BROS., INC. 
MAR*ALES COMPANY 
UNITED STATES RUBBER CO 



NEW YORK . . Helen Wood BOSTON . . Bertha Bannan H. MEYER, Pres. 



316 



Connecticut State ]\etwork 

270 Atlantic St., Stamford, Conn. 

Phone: Stamiord 4-7575 

PERSONNEL 

President Harold H. Meyer 

Director Dewey Long 

Director Harold Thomas 

Director Richard Davis 

Director Gerald Morey 

Director Levon Thomas 

STATIONS 
WNBC, Hartford; WNAB, Bridgeport; WATR. 
Waterbury; WSRR, Stamford; WNLC, New 
London; WELL New Haven. 

REPRESENTATIVES 
Helen Wood, New York 
Bertha Bannan (Boston) 



The Cowles Group 

Des Moines Register and Tribune Building. 

Des Moines, la. 

Phone: 3-2111 

PERSONNEL 

Prosident Gardner Cowles, Jr. 

Vice-President John Cowles 

Vice-President and Treasurer Luther L. Hill 

VI e-President Sumner Quarton 

Vice-President Craig Lawrence 

Vice-President Phil Hoffman 

National Soles Monager H. T. Enns 

Com. Manager (Des Moines) Robert Dillon 

Com. Manager (Cedar Rapids). W. B. Quarton 
Com. Manager (Yankton) Phil Hoffman 

STATIONS 
KSO, Des Moines; KRNT, Des Moines; WMT. 
Waterloo-Cedar Rapids; WNAX, Yankton-Sioux 
City. 

BRANCH OFHCES 
Paramount Theater Bldg., Cedar Rapids, la. 

Manager Sumner Quarton 

Russell Lamson Hotel, Waterloo, la. 

Manager Don E. Inman 

Gumey Bldg., Yankton, S. D. 

Manager Phil Hoffman 

Orpheum Theater Bldg., Sioux City, la. 
Manager Ed La Grave 

NATIONAL REPRESENTATIVE 
The Kois Agency 



Daniel Boone Regional 
Network 

410 State St., Bristol, Tenn.-Va 

Phone: Dial WOPI 

PERSONNEL 

President & Gen. Mgr.. WOPI. . W. A. Wilson 



WKPT General Manoger Jess Swicegood 

STATIONS 
WOPL Bristol, Tenn.-Va.; WISE, Asheville, 
N. C; WKPT, Kingsport, Tenn. 

REPRESENTATIVES 
Bum-Smith Co. (New York and Chicago) 
Harry E. Cummings (Jocksonville, Fla.) 



Don Lee Broadcasting System 

5515 Melrose Ave., Hollywood 38, Calif. 

Phone: Hollywood 8111 
San Francisco office: 1000 Van Ness Ave. 

PERSONNEL 

V-P & General Manager Lewis Allen Weiss 

V-P & Assistant General Manager 

Willet Brown 

General Sales Manager Sydney Gaynor 

Assistant Gen. Sales Mgr . . Henry Gerstenkom 

Program Director Van Newkirk 

Program Manager Sid Fuller 

Publicity Director .Fair Taylor 

STATIONS 

Southern California: KHJ, Los Angeles; KGB, 
San Diego; KDB, Santa Barbara; KFXM, San 
Bernardino; KPMC, Bakersfield; KVOE. Santa 
Ana; KXO, El Centre; KVEC, San Luis Obispo. 

Northern Caliiomia: KFRC, San Francisco; 
KMYC, Marysvllle; KHSL, Chico; KVCV, Red- 
ding; KYOS, Merced; KDON, Monterey; KIEM, 
Eureka; KFRE, Fresno. 

Northwest (Oregon): KRNR, Roseburg; KALE, 
Portland; KFJI, Klamath Falls; KORE, Eugene; 
KOOS. Marshlield; KAST. Astoria; KUIN. 
Grant Pass; KWIL, Albany. 

Northwest (Washington): KMO, Tacomo; KIT, 
Yakima. 

KXRO, Aberdeen; KOL. Seattle; KGY. Olym- 
pia; KELA, Centralia; KRKO, Everett; KWLK. 
Lonview; KFIO, Spokane. 

NATIONAL REPRESENTATIVE 
John Blair & Co. 



Georgia Broadcasting System 

(Selling Group; ttot available as a network) 

P. O. Box 270, Columbus, Ga. 

Phone: Columbus 2-0601 

PERSONNEL 
Executive Manager J. W. Woodruff, Jr. 

STATIONS 
WATL, Atlanta; WRBL, Columbus; WGPC. 
Albany. 

NATIONAL REPRESENTATIVE 
Spot Sales. Inc. 



317 



REGIONAL N ETWO R K S 



Georgia Major Market Trio 

Atlanta Office: Forsyth Bldg. 

Phone: Walnut 8441 

Macon Office: 666 Cotton Ave. 

Phone: 3131-2 

Savannah Office: 516 Abercorn St. 

Phone: 2-127-8-9 

PERSONNEL 

Associate Manager (WGST) Frank Gaither 

General Manager (WMAZ) Wilton E. Cobb 

General Manager (WTOC W. T. Knight 

STATIONS 
WGST, Atlanta; WMAZ, Macon; WTOC. 
Savannah. 

REPRESENTATIVE 
The Katz Agency 



Kansas State Network 

c/o Don Davis, Scarritt Bldg., Kansas City, Mo. 
Phone: Harrison 1161 

PERSONNEL 

Sales Manager Don Davis 

Program Co-Ordinator John Wahlstedt 

EXECUTIVE COMMITTEE 
Robert Lindsey (KFBI); Owen Ba'.ch (KSAL); 
J. Nelson Rupard (KTSW); Clem Morgan 
(KVGB); John Schilling (WHB). 

STATIONS 
WHB, Kansas City (Mo.); KFBI, Wichita; 
KSAL, Salina; KTSW, Emporia; KVGB, Great 
Bend. 



Tlie Lone Star Chain 

806 Tower Petroleum Bldg., Dallas 

PERSONNEL 

Managing Director Ken L. Sibson 

Operating Committee O. L. Taylor 

STATIONS 
KGKO. Fort Worth-Dallas; KXYZ, Houston; 
KRIS, Corpus Christi; KTSA, San Antonio; 
KRGV, Weslaco; KGNC. AmariUo; KFDM. 
Beaumont (supplementary). 

NATIONAL REPRESENTATIVES 
Howard H. Wilson Co. 



Maryland All-Home Network 

10 East North Ave.. Baltimore, Md. 
Phone: Mulberry 1300 
STATIONS 
WFBR. Baltimore, Md.; WBOC, Salisbury. 
Md.; WJEJ. Hagerstown. Md. 



Mason-Dixon Radio Group 

8 W. King St., Lancaster, Pa. 

Phone 5252 

PERSONNEL 

General Manager Clair R. McColIough 

Sales Manager J. Robert Gulick 

Technical Director J. E. Mathiot 

STATIONS 
WDEL. Wilmington. Del.; WORK, York, Pa.; 
WKBO. Harrisburg, Pa.; WGAL, Lancaster, Pa.; 
WAZL. Hazleton, Pa.; WEST, Easton. Pa.; 
WILM, Wilmington, Del. 

NATIONAL REPRESENTATIVE 
Paul H. Raymer Co. 

• 

Michigan Radio Network 

Operated by the King-Trendle Broadcasting 

Corp. 

Stroh Bldg., Detroit, Mich. 

Phone: Cherry 8321 

PERSONNEL 

President-Treasurer George W. Trendle 

Secretary-General Manager. H. Allen Campbell 
Vice-President John H. King 

STATIONS 

WXYZ, Detroit (Key Station); WBCM, Bay 

City; WFDF, Flint; WJIM, Lansing; WIBM. Jack- 

son; WELL, Battle Creek; WLAV, Grand 

Rapids; WSOO, Saulte Ste. Marie; WDBC, 

Escanaba; WDML Marquette; WHDF, Calumet. 

REPRESENTATIVE 

Paui H. Raymer Co. 

• 

Mountain <& Plain Network 

Albany Hotel, Denver, Colo. 

Phone: Keystone 0178 

PERSONNEL 

Sales Manager Gene OTallon 

Manager of Station Relations Frank Bishop 

STATIONS 
KFEL. Denver; KFKA, Greeley, Colo.; KFXJ. 
Grand Junction, Colo. 

• 

Intermountain Network 

c/o KLO, Salt Lake City, Ogden, Utah 

Phone: 5721 

PERSONNEL 

General Manager George C. Hatch 

Sales & Gen. Manager Lynn L. Meyer 

Public Relations Director ... .Arthur Gaeth 

Production Manager Merrill J. Bunnell 

Chief Engineer W. D'Orr Cozzens 



318 



STATIONS 
KLO, Salt Lake City, Ogden; KVNU, Logon, 
Utah; KOVO, Provo; KEUB, Price; KSUB. Cedar 
City. 

BRANCH OFHCES 

248 S. Main St., Salt Lake City, Utah 

Phone: 5-2831 

In Charge Lynn L. Meyer 

REPRESENTATIVE 
Joseph Hershey McGillvra, Inc. 

• 

JUinncsota Radio Network 

c/o KSTP, Hotel Saint PauL Si. Paul. Minn. 

Phone, Cedar 5511 
Sales Office: c/o KSTP, Hotel Radisson. 
Minneapolis, Minn. 

Phone: Bridgeport 3222 
PERSONNEL 

General Manager Stanley E. Hubbard 

Treasurer Kenneth M. Hance 

Sales Manager .Ray C. Jenkins 

STATIONS 
KSTP, St. Paul Minneapolis, Minn. (Key sta- 
tion); WE3C, Duluth, Minn.; KYSM, Mankato, 
Minn.; WMFG, Hibbing, Minn.; WHLB, Vir- 
ginia, Minn.; KROC, Rochester, Minn.; KFAM, 
St. Cloud, Minn.; KFYR, Bismarck, N. D.; 
WDAY, Fargo, N. D.; WEAU, Eau Claire, Wise. 
NATIONAL REPRESENTATIVE 
Edward Petry & Co. 

IVcw England Regional 
Network 

26 Grove St., Hartford, Conn. 
Phone: Hartford 2-3181 

PERSONNEL 

Chairman Paul W. Morency 

Lee B. Wailes, John J. Boyle, Wm. H. Rines, 
Thompson L. Guernsey. 

STATIONS 
WBZ, Boston, Mass.; WCSH. Portland, Me.; 
WJAR. Providence, R. L; WLBZ, Bangor. Me.; 
WTIC, Harford, Conn.; WFEA, Manchester, 
N. H.; WRDO, Augusta, Me. 

REPRESENTATIVE 
Weed & Company 

North Central Rroadcasting 
System, Inc. 

First National Bonk BIdg., St. Paul, Minn. 

Phone: Cedar 8579 

PERSONNEL 

President-General Manager John W. Boler 

Vice-President Don Clayton 

Secretory E. Iverson 



STATIONS 
KVFD, Fort Dodge, la.; WJMS, Ironwood, 
Mich.; KATE, Albert Lea, Minn.; KVOX, Fargo- 
Moorhead, Minn.; KGDE, Fergus Falls, Minn.; 
WMFG, Hibbing, Minn.; WLOL, Minneapolis- 
St. Paul, Minn.; WHLB, Virginia, Minn.; KWLM, 
Willmar, Minn.; KWNO, Winona, Minn.; 
KGCU, Bismarck-Mandan, N. D.; KDLR, Devils 
Lake, N. D.; KSJB, Jamestown, N. D.; KLPM, 
Minot, N. D.; KABR, Aberdeen, S. D.; WATW. 
Ashland. Wise; WEAU. Eau Claire. Wise; 
WDSM. Superior, Wise; WHDF, Calumet. 
Mich.; WDBC, Escanaba, Mich.; WDMJ. Mar- 
quette. Mich. 

BRANCH OFFICE 

330 N. Michigan Ave.. Chicago, r.l. 
8 East 41st St., New York, N. Y. 



Northern Rroadcasting & 
Publishing, Ltd. 

Thomson Bldlg., Timmins, Ont., Canada 
Phone: 500 

PERSONNEL 

President R. H. Thomson 

Secretary-Treasurer S. F. Chapman 

General Manager Jack K. Cooke 

Manager (CKGB) T. Morrow 

Manager (CJKL) D. Carr 

Manager (CFCH) Cliff Pickrem 

Manager (CKRN) J. Legault 

Manager (CKVD) L. Godin 

Manager (CHEX) H. Cooke 

Manager (CKWS) J. Davidson 

STATIONS 
CKGB, Timmins, Ont.; CJKL, Kirkland Lake, 
Ont.; CFCH. North Bay, Ont.; CKVD. Vol D'Or. 
Que.; CHAD, Amos. Ont.; CKRN. Rouyn-Nor- 
anda. Que.; associated with CKWS. Kingston, 
Ont.; and CHEX. Peterborough. Ont. 

BRANCH OFFICES 

Bank of Commerce Bldg., Toronto, Ontario 
Manager R. Leslie 

1010 University Tower, Montreal, Quebec 
Manager Roy Hoff 



Oklahoma Metropolitan Line 

c/o KOMA, Biltmore Hotel 

Oklahoma City, Okla. 

Phone: 2-3291 

z/o KTUL, 320 S. Boston Ave.. Tulsa. Okla. 

Phone 2 3191 

PERSONNEL 

General Managar (KOMA) Kenyon Brown 

General Manager (KTUL) John Esau 

NATIONAL REPRESENTATIVE 
Free & Peters, Inc. 



319 



REGIONAL N ETWO RKS 



The Oklahoma Network 

APCO Tower, Oklahoma City, Okla. 

PERSONNEL 

President-Managing Director . . Robert D. Enoch 

Vice-President Tarns Bixby. Jr. 

Secretary-Treasurer Milton B. Gorber 

Managing Director Robert D. Enoch 

STATIONS 
KTOK. Oklahoma City; KGFF. Shawnee; 
KBIX. Muskogee; KCRC. Enid; KADA. Ada; 
KOME, Tulsa; KVSO, Ardmore. 

NATIONAL REPRESENTATIVE 
Radio Advertising Co. 



Pacific Broadcasting Co. 

914 Broadway, Tacoma 3, Wash. 

Phone: Main 4144 

PERSONNEL 

General Manager Carl E. Haymond 

Commercial Manager J. A. Murphy 

Traffic Manager John K. Clarke 

Auditor Paul F. Benton 

STATIONS 

Oregon: KALE, Portland; KFJI, Klamath 
Falls; KOOS, Marshfield; KRNR, Roseburg; 
KORE, Eugene; KAST, Astoria; KWIL, Albany. 

Washington: KGY, Olympic; KELA, Centro- 
lia; KIT, Yakima; KMO, Tacoma; KOL, Seattle; 
KFIO, Spokane; KRKO, Everett; KXRO, Aber- 
deen; KWLK. Longview; KUIN, Grants Pass. 

Idaho: KWAL, Wallace. 

REPRESENTATIVE 
John Blair & Co. 



The Pennsylvania Network 

1622 Chestnut St.. Philadelphia, Pa. 
Phone Locust 7700 

PERSONNEL 
Manager Leon Levy 

STATIONS 
WCAU, Philadelphia (key station); WGAL. 
Lancaster; WORK, York; WAZL, Hazleton: 
WEST. Easton; WSAN, Allentown; WFBG. 
Altoona; WERC, Erie; WLEU. Erie; WHP, 
Harrisburg; WKBO, Harrisburg; WJAC, Johns- 
town; WKST. New Castle; KDKA, Pittsburgh; 
WIAS, Pittsburgh; KQV, Pittsburgh; WCAE. 
Pittsburgh; WRAW, Reading; WARM, Scran- 
ton; WGBI. Scranton; WKOK, Sunbury; WJPA. 
Washington; WBRE, Wilkes-Barre; WBAX. 
Wilkes-Barre; WRAK, WiUiamsport; (Harris 



burg, Scranton, Wilkes-Barre, Pittsburgh and 
Erie stations optional). 



Quaker Network 

Widener Bldg., Philadelphia, Pa. 
Phone; Rittenhouse 6900 

PERSONNEL 
General Manager Roger W. Clipp 

STATIONS 
WFIL, Philadelphia; WEST, Easton; WORK, 
York; WAZL, Hazleton; WGAL, Lancaster; 
WGBI, Scranton; WBRE, Wilkes Barre; WKBO, 
Harrisburg; WKOK, Sunbury; WRAK, Wil- 
liamsport; WFBG, Altoona; WJAC, Johnstown; 
WLEU, Erie; WSAN, Allentown; WWSW, 
Pittsburgh; WSNJ, Bridgelon, N. I. 



Radio Programas de JHexico 

Ayuntamiento No. 54; P. O. Box 1324 

Mexico City, Mexico 

Phones: L-13-73; J-29-01; 12-65-44 

PERSONNEL 

President Emilio Azcarraga 

Manager Clemente Serna Martinez 

STATIONS 

Key Stations: XEW-XEWW, Mexico City, 
Mex.; XEQ XEQQ, Mexico City, Mex. 

Affiliated Stations: XEKL Acapulco, Gro.; 
XEBI, Aguascalientes, Ags.; XELY, Aguascali- 
entes, Ags.; XEJT, Celaya. Gto.; XEBA, C. 
Guzman, Jal.; XEP, C. Juarez, Chih,; XEBJ, C. 
Victoria, Tamps.; XEA, Campeche, Camp.; 
XECW, Cordiba, Ver.; XESA, Culiacan, Sin.; 
XEBL, Culiacan, Sin.; XEFI, Chihuahua, Chih.; 
XEBU, Chihuahua, Chih.; XEE, Durango, Dgo.; 
XEMA, Fresnillo, Zac; XEDK, Guadalajara. 
Jal.; XEHL, Guadalajara, Jal.; XEBH, Hermosil- 
lo. Son.; XEHQ, Hermosillo, Son.; XEBO, Ira- 
puato, Gto.; XEJA, Jalapa, Ver.; XERZ, Leon, 
Gto.; XERW, Leon, Gto.; XER, Linares, N. L.; 
XECF, Los Mochis, Sin.; XEOX, Los Mochis, 
Sin.; XEAM, Matamros, Tamps.; XERJ. Mazat- 
lan. Sin.; XEME, Merida. Yuc; XEFC, Merida. 
Yuc; XEDW, Minatitldn, Ver.; XEI. Morelia, 
Mich.; XELQ, MoreUa, Mich.; XEFB, Monterrey. 
N. L.; XEMR, Monterrey, N. L.; XEGL, Navo- 
ioa. Son.; XEFE, Nuevo Laredo, Tamps.; XEAX. 
Oaxaca. Oax.; XETQ, Orizaba, Ver.; XEJR, 
Parral, Chih.; XEMU, Piedras, Negras. Coah.; 
XEHR. Puebla, Pue.; XEJX, Queretoro, Qro.; 
XEBX, Sabinas, Coah.; XEDE, Saltillo, Coah.; 
XEKS, Saltillo, Coah.; XECS, Son Luis Potosi. 
S. L. P.; XEBM. San Luis Potosi, S. L. P.; XES. 
Tampico, Tamps.; XETU, Tampico, Tamps.; 
XETS. Tapachula, Chis.; XERK, Tepic, Nay.; 
XEXT. Tepic. Nay.; XEBP. Torreon, Coah.; 
XETL. Tuxpan, Ver,; XEUF, Uruapan, Mich.; 



320 



XEHV, Veracruz, Ver.; XEU, Veracruz. Ver.; 
XEGC, Zamora, Mich. 

• 

South Central Quality 
Network 

Address Individual Stations 
PERSONNEL 

Manager (WMC) H. W. Slavick 

Manager (WJDX) Wiley Harris 

Manager (WSMB) H. Wheelahan 

Manager (KARK) G. E. Zimmerman 

Manager (KWKH) John C. McCormack 

Manager (KTBS) John C. McCormack 

• 

Southern Minnesota Network 

c/o KYSM. 101 N. Second St., Mankato, Minn. 

c/o KATE, Albert Lea, Minn. 

c/o KROC, 100 First Ave. Bldg., 

Rochester, Minn. 

PERSONNEL 

KYSM Manager John F. Meagher 

KATE Manager Ed. L. Hayek 

KROC Manager Gerald H. Wing 

STATIONS 
KATE. Albert Lea, Minn.; KYSM, Mankato. 
Minn.; KROC, Rochester, Minn. 

NATIONAL REPRESENTATIVE 
John E. Pearson Company 

• 

South Texas Radio Package 

2700 Smith Young Tower. San Antonio, Texas 

Phone: Cathedral 6211 

STATIONS 

KMAC, San Antonio, Texas; KPAB. Laredo. 

Texas; KWBU. Corpus Christi. Texas; KTBC. 

Austin, Texas. 

• 

The Texas Quality Network 

Address Individual Stations 
The Texas Quality Network is a cooperative 
group of stations, each outlet being a sales 
office for the other. 

PERSONNEL 

Manager (WFAA) Martin Campbell 

Manager (WRAP) George Cranston 

Manager (WOAI) Hugh A. L. Halff 

Manager (KPRC) Kern Tips 

STATIONS 
WFAA, Dallas 2; WRAP, Fort Worth 2; 
WOAL. San Antonio 6; KPRC. Houston 2. 
NATIONAL REPRESENTATIVE 
Edward Petry & Co.. Inc. 

• 

Texas State Network 

1201 West Lancaster Ave.. Fort Worth. Texas 

Phone: 3-9363 

PERSONNEL 

President Ruth G. Roosevelt 



General Manager Gene L. Cagle 

Vice-President Robert K. Hanger 

Assistant General Manager . . . Frances Griffith 

Merchandising Director L. R. Duffy 

Program Director Boyd Kelley 

Chief Accountant D. C. Homburg 

Traffic Manager Forrest Clough 

Chief Engineer Truett Kimzey 

STATIONS 
KFJZ, Fort Worth; KRBC, Abilene; KGKL. 
San Angelo; KBST. Big Spring; KRLH. Midland; 
KRRV, Sherman-Denison; KPLT. Paris; KNOW. 
Austin; KABC, San Antonio; KVWC, Vernon; 
KTEM, Temple; WRR, Dallas; KFYO. Lubbock; 
KFDA, Amarillo; KCMC. Texarkana; WACO. 
Waco. 

NATIONAL REPRESENTATIVE 
Weed & Co. 



The Tobacco Network 

p. O. Box 1150, Raleigh, North Carolina 
Phone 6411 

PERSONNEL 

President Paul Moyle, WFNC 

Vice-President Fred Fletcher. WR AL 

Secretary Harry Bright. WGBR 

Treasurer Allen Wannamaker, WGTM 

Sales Manager C. Durham Moore 

Program Director Ray Reeve 

STATIONS 

WFNC. Fayetteville, N. C; WGBR. Golds- 

boro, N. C; WRAL, Raleigh. N. C; WGTM, 

Wilson. N. C; WGTC. Greenville. N. C. 

NATIONAL REPRESENTATIVES 

The Walker Company 



Tri-City Stations of Virginia 

Allied Arts Bldg.. Lynchburg, Va. 
Phone: 3032 

PERSONNEL 

Manager Philip P. Allen 

Traffic Manager. Katherine Grasty 

STATIONS 
WSLS. Roanoke; WLVA, Lynchburg; WBTM. 
Danville. 



West Virginia Network 

1016 Lee St.. Charleston. W. Va. 
Phone: 28-131 

PERSONNEL 

President John A. Kennedy 

Managing Director Howard L. Chemoff 



321 



REGIONAL N ETWO RKS 



Sales Manager Marshall Rosene 

Promotion Manager Sam Molen 

Program Director Joseph Herget 

Director of War Programs Virgil L. Schmit 

Chief Announcer Joseph Herget 

Musical Director Leah Perry 

Chief Engineer Odes Robinson 

WBLK Manager George Blackwell 

WPAR Manager . . George Clinton 

WSAZ Manager Flem J. Evans 

STATIONS 
WCHS. Charleston; WPAR. Parkersburg; 
WBLK. Clarksburg; WSAZ .Huntington. 

NATIONAL REPRESENTATIVE 
The Branham Co. 



Wisconsin Network, Inc. 

Wisconsin Rapids, Wise. 
PERSONNEL 

President W. F. Huffman 

Assistant to President Geo. T. Frechette 

STATIONS 
WRJN. Racine; WCLO, Janesville; WIBU, 
Poynette; WHBL. Sheboygan; WHBY. Apple- 
ton; WFHR, Wisconsin Rapids; KFIZ, Fond du 
Lac; WSAU, Wausau; Associate Stations: 
WEMP. Milwaukee; WTAQ, Green Bay; 
WMAM. Marinette. 



The Wolverine Network 

6 Fountain St. NE.. Grand Rapids, Mich. 
Phone: 6-5461 

President Roy C. Kelley 

Manager. Hy M. Steed 

STATIONS 
WLAV. Grand Rapids (Key Station); WTCM, 
Traverse Ciiy; WHLS, Port HuTon, WJLB, De- 
troit; WKBZ, Muskegon. 

AFFILIATED STATIONS 
WJJD, Chicago, Illinois; WIND, Chicago- 
Gary, Ind. 



Tlie Yankee ]\etwork 

21 Brookline Ave., Boston 15, Mass. 
Phone: Commonwealth 0800 
PERSONNEL 
Chairman of Board-General Manager 

John Shepard 3rd 

President William O'Neil 

'Executive Vice-President Linus Trdtvers 



Controller Robert F. Ide 

Assistant Controller Howard F. Wright 

Station and Sales Relations. . .Gerald Harrison 

Sales Executive Gordon Jenkins 

Editor, Yankee Network News Service, 

Robert Meyers 
Director of Merchandising and Promotion, 

James S. Powers 
Director of Merchandising, 

Arthur Lathrop 

Director of Publicity Phyllis Doherty 

Director of Special Events Herbert Rice 

Chief Engineer Irving Robinson 

Program Director Eleanor Geer 

War Program Manager Geo. W. Steffy 

Production Director Herbert Rice 

EXECUTIVE COMMITTEE 
William O'Neil, Chairman; John Shepard 
3rd, Vice-Chairman; James W. Haggerty. 

BOARD OF DIRECTORS 
William O'Neil; Loren Angus McQueen; 
Samuel Smith Poor; James W. Haggerty; John 
Shepard 3rd; Henry Linus Trovers. 

STATIONS 
WNAC, Boston; WTHT. Hartford; WEAN. 
Providence; WAAB, Worcester; WICC, Bridge- 
port; WCSH. Port" and; WLBZ. Bangor; WFEA. 
Manchester; WSAR. Fall River; WHEB, Ports- 
mouth, N. H.; WLLH, Lowell and Lawrence; 
WLNH, Laconia; WRDO. Augusta; WNLC, New 
London; WHAI, Greenfield; WCOU, Lewiston 
and Auburn; WERK, Pittsfield; WSYB, Rutland, 
Vt.; WATR, Waterbury, Conn.; WEIM, Fitch- 
burg; WHYN, Holyoke. 

BRANCH OFFICES 

604 State Mutual Bldg., Worcester 8, Mass. 

Phone: Worcester 6-1411 

Sales Manager Mrs. Dorothy B. Robinson 

Crown Hotel, Providence 2, R. I. 
Phone: DEXier 1500 

WEAN Manager Jos. Lopez 

Hot3l Stratfield. Bridgeport 1. Conn. 

Phone: Bridgeport 6-1121 

WICC Manager Joseph Lopez 

NATIONAL REPRESENTATIVE 
Edward Petry & Cj., Inc. 

• 

ZNet 

p. O. Box 1956, Butte. Montana 
Phone: 22-3-44 

PERSONNEL 
Manager E. B. Craney 

STATIONS 
KGIR, Butte; KPFA. Helena; KRBM. Bozeman. 
NATIONAL REPRESENTATIVE 
The Walker Co. 



322 



• * * * * ^s. ***** 



STflTIOnS 



of the United States 



1^ 



Standard Stations 



Standard Stations 

Alphabetically By Call Letter 

With Index To Detailed Information 



Standard Stations 

Alphabetically By City 

With Their National Network Affiliations 



************ 

323 



INDEX OF THE 

STANDARD STATIONS 

OF THE UNITED STATES 

Call Letter — City — Power in Watts — frequency in Kilocycles (as 

determined by North American Regional Broadcasting Agreement) 

— Page Number Providing Complete Station Information 

Key to Ahhreviations: C.P. — Construction Permit; d — daytime; n — night. 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



KABC 

KABB 

KADA 

KAIiB 

KAIi£ 

KAND 

KANS 

KABK 

KABM 

KASA 

KAST 

KATE 

KATE 

KBIX 

KBIZ 

KBKR 

KBND 

KBON 

KBPS 

KBST 

KBTM 

KBUR 

KB WD 

KCKN 

KCMC 

KCMO 

KCBC 

KCBJ 

KDAL, 

KDB . 

KDFN 

KDKA 

KDLR 



Aberdeen, S. Dak 

Ada, Okla 

San Antonio, Tex 

Alexandria, La 

Portland, Ore 

Corsicana, Tex 

Wichita, Kang 

Little Rock, Ark 

Fresno. Calif 

Elk City, Okla 

Astoria, Ore 

Albert Lea, Minn 

Carlsbad, N. M 

Muskogee, Okla 

Ottumwa, la 

Baker, Ore 

Bend, Ore 

Omaha, Nebr 

Portland, Ore , 

Big: Spring, Tex 

Jonesboro, Ark , 

Burlington, la 

Brownwood, Texas 

Kansas City, Kan 

Texarkana, Ark. -Tex 

Kansas City, Mo 

Enid, Okla 

Jerome, Ariz 

Duluth, Minn 

Santa Barbara, Calif 

Casper, Wye 

Pittsburgh, Pa 

Devils Lake, N. Dak 

324 



1450 

1420 

1230 

1240 

1330 

1340 

1240 
920 

1430 

1240 

1230 

1450 

1240 

1490 

1240 

1490 

1340 

1490 

1450 

1490 

1230 

1490 

1380 

1340 

1450 C. 

1480 

1390 

1340 

610 
1490 
1470 
1020 
1240 



250 
5000 

250 

250 
5000 

250 

250 
5000 
5000 

100 

250 

250 

250 

250 

250 

250 

250 

250 

100 

100 

250 

250 
1000 d., 600 n. 
250 
P. 1230 250 

5000 d., 1000 n. 

1000 

250 

1000 

250 

1000 

50000 

250 



City ___^^_____ 

Denton, Tex 

Monterey, Calif 

Sedalia, Mo 

Dubuque, la 

Salt liake City, Utah 

liOs Angreles, Calif 

Brownsville, Texas 

Between Centralia and Cheiialis, Wash. 

El Dorado, Ark 

Sioux Falls, S. Dak 

L,as Vegras, Nev 

Bakersfield, Calif 

Price, Utah 

Everett, Wash , 

Seattle, AVash 

Portland, Ore 

Corpus Christi, Texas 

liincoln, Nebr 

LiOS Angeles, Calif 

St. Cloud, Minn 

Fairbanks, Alaska 

Great Falls. Mont 

Cheyenne, Wyo 

Wichita, Kans 

Sacramento, Calif 

Amarillo, Tex 

Beaumont, Tex 

Denver, Colo 

St. Joseph, Mo 

Helena, Ark 

Boone, la 

Wichita, Kansas 

Lios Angeles, Calif 

Spokane, Wash 

Fond Du L.ac, Wise 

Marshalltown, la 

Klamath Falls, Ore 

Grand Forks, N. Dak 

Fort Worth, Tex 

Greeley, Colo 

Lawrence, Kansas 

San Diego, Calif 

Shenandoah, la 

Lincoln, Nebr 

L.ong Beach, Calif 

Fort Smith, A rk 

Spokane, Wash 

Anchorage, Alaska 

San Francisco, Calif 

Fresno, Calif 

Longview, Tex 

325 



Frequency 
in Kilocycles 


Power 
in Watts 




See 
Page 


1450 


100 




603 


1240 


250 




366 


1490 


250 




485 


1370 


lOOO 




429 


1320 


5000 




613 


790 


5000 




360 


1490 


250 d. 


, lOOn. 


600 


1470 


1000 




619 


1400 


250 




353 


1230 


250 




589 


1400 


250 




493 


1410 


1000 




357 


1450 


250 




611 


1460 


500 




619 


1090 


250 




620 


1190 


5000 




562 


1490 


350 




600 


780 


10000 




489 


1330 


1000 




360 


1450 


250 




476 


610 
1310 


5000 S.S.A. 660 

Kc. 10000 w. 
5000 


637 
487 


1240 


250 




635 


1070 


5000 d. 


1000 n. 


438 


1530 


10000 




368 


1230 


250 




597 


560 


1000 




599 


950 


5000 




377 


680 


5000 




484 


1490 


250 




353 


1260 


250 




427 


1330 


5000 




438 


640 


50000 




361 


1230 


250 




622 


1450 


250 




629 


1230 


250 




430 


1240 


100 




561 


1440 


1000 d. 


500 n. 


539 


1270 


5000 




603 


910 


1000 




379 


1250 


5000 d. 


1000 n. 


437 


1450 


250 




371 


920 


1000 d. 


500 n. 


431 


1240 


250 




489 


1280 


1000 




360 


1400 


250 




353 


920 


5000 




622 


790 


250 (C.P.I Kw.) 


637 


610 


5000 




371 


1340 


250 




359 


1370 


1000 




605 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



KFRU 

KFSD 

KFSG 

KFUN 

KFUO 

KFVD 

KFVS 

KFWB 

KFXD 

KFXJ 

KFXM 

KFYO 

KFYR 

KGA . 

KGB . 

RGBS 

KGBX 

KGCU 

KGCX 

KGDE 

KGDM 

KGFK 

KGFR 

KGFZ 

KGFF 

KGFJ 

KGFI. 

KOFW 

KGFX 

KGGF 

KGGM 

KGHF 

KGHI 

KGHL 

KGIR 

KGIW 

KGKB 

KGKL 

KGKO 

KGKY 

KGI.O 

KGLU 

KGMU 

KONC 

KGNO 

KGO . 

KOU . 

KOVO 

KGW 



Columbia, Mo 

San Diegro, Calif 

L,08 Angeles, Calif 

lias Vegas, N. M 

Clayton, (St. Louis) Mo 

L.08 Angeles, Calif 

Cape Girardeau, Mo 

jLos Angeles, Calif 

Nitmpa, Idaho 

Grand Junction, Colo 

San Bernardino, Calif 

liUbbock, Texas 

Bismarck, N. Dak , 

Spokane, Wash 

San Diego, Calif 

Harlingen, Texas 

Springfield, Mo 

Mandan, N. Dak 

Sidney, Mont 

Fergus Falls, Minn 

Stockton, Calif 

Sterling, Colo 

liong Beach, Calif 

Kalispell, Mont 

Shawnee, Okla 

lios Angeles, Calif 

Roswell, New Mex 

Kearney, Nebr 

Pierre, S. Dak 

Coflfey ville, Kans 

Albuquerque, N. Mex 

Pueblo, Colo 

liittle Rock, Ark 

Billings, Mont 

Butte, Mont 

Alamosa, Colo 

Tyler, Tex 

San Angelo, Tex 

Fort Worth. Tex 

Scottsbluff, Nebr 

Mason City, la 

Saflford. Ariz 

Honolulu, Hawaii 

Amarillo. Tex 

Dodge City, Kans 

San I'rancisco, Calif 

Honolulu, Hawaii 

MiHsoula. Mont 

Portliiud. Ore 

Z26 



1400 
600 
1150 
1230 
850 
1020 
1400 
980 
1230 
920 
1240 
1340 
550 
1510 
1360 
1240 
1260 
1270 
1480 
1230 
1140 
1230 
1390 
1340 
1450 
1230 
1400 
1340 
630 
690 
1260 
1350 
1230 
790 
1370 
1450 
1490 
1400 
570 
1490 
1300 
1450 
590 
1440 
1370 
810 
760 
1290 
620 



250 




481 


1000 




371 


2500 d 


., 1000 n. 


360 


250 




502 


5000 




485 


1000 




361 


250 




481 


5000 




363 


250 




404 


1000 d 


, 500 n. 


379 


250 




369 


250 




606 


5000 




539 


10000 




622 


1000 




371 


250 




604 


50OO 




485 


250 




540 


1000 




488 


250 d 


, 100 n. 


471 


5000 




374 


100 




379 


5000 




360 


100 




487 


250 




558 


100 




363 


100 




502 


250 




488 


200 




589 


1000 d. 


,500n. 


433 


1000 




501 


500 




379 


250 




354 


5000 




486 


5000 




487 


250 




377 


250 




609 


250 




607 


5000 




603 


250 




492 


5000 




430 


250 




352 


5000 




638 


5000 d.. 


1000 n. 


597 


1000 d.. 


260 n. 


435 


7500 




371 


2500 




638 


5000 d.. 


1000 n. 


487 


5000 




562 



Cali 
Letter 



City 

Olympia, Wash , 

Hastings, Xebr 

Hilo, Hawaii 

Okmulgee, Okia , 

ILos Angeles, Calif 

Hannibal Mo 

Spokane, Wash 

Chioo, Calif 

Watsonville, Calif 

Clevis. New Rlex 

Spencer, la 

Idaho Falls, Idaho 

Boise, Idaho 

Eureka, Calif 

Glendale, Calif 

Grand Forks, N. D 

Juneau, Alaska 

Seattle, Wash 

Yakima, Wash 

Garden City, Kans 

Pecos, Tex 

Durango, Colo 

San Francisco, Calif 

Seattle, Wash 

L,a Grande, Ore 

Bly thevllle. Ark 

Ogden, Utah 

Minot, N. Dak 

Lilttle Rock. Ark 

Oakland. Calif 

Galveston, Tex 

Oakland, Calif 

Denver, Colo 

Shenandoah, Iowa 

San Antonio, Tex 

Kansas City, Mo 

Medford, Ore 

Fresno, Calif 

Monroe, L.a 

Grand Island, Nebr 

Tacoma, Wash 

St. Louis, Mo 

Los Angeles, Calif 

Los A ngeles, Calif 

Marysville, Calif 

Denver, Colo 

Brady, Tex 

Palestine, Tex 

Austin, Tex , 

Lot) Angeles, Calif 

327 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



1240 


250 


620 


1230 


250 


488 


1230 


250 


638 


1240 


250 


658 


930 


5000 


363 


1340 


250 


481 


590 


5000 


622 


1290 


1000 


357 


1340 


250 


375 


1240 


250 


502 


1240 


100 


433 


1350 


5000 d., 500 n. 


404 


1380 


2500 d., 1000 n. 


404 


1480 


1000 Conditional 


357 


870 


250 


359 


1440 


lOOO d., 500 n. 


540 


1460 


1000 (C.P. 6000) 


637 


710 


50000 


620 


1280 


1000 


624 


1240 


100 


436 


1400 


100 


607 


1400 


250 


379 


1100 


500 


372 


1000 


6000 


620 


1450 


250 


660 


900 


1000 


363 


1430 


5000 


611 


1390 


1000 


MO 


1010 


10000 d., 5000 n. 


354 


1310 


1000 


367 


1400 


250 


604 


910 


1000 


366 


560 


5000 


378 


960 


5000 


431 


1240 


250 


608 


980 


5000 


483 


1440 


1000 


661 


580 


5000 


359 


1230 


250 


444 


750 


1000 


488 


1360 


5000 


622 


1120 


50000 


484 


710 


10000 


364 


570 


1000 


365 


1460 


250 


366 


1340 


250 


378 


1490 


250 d., 100 n. 


600 


1450 


100 


606 


1490 


260 


697 


1070 


60000 


364 



Call 
Utter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KOA . 
KOAC 
KOAM 
KOB . 



KOBH 
KOCA 
KOCY 
KODI. 
KODY 

KOH . 

KOII. 

KOIN 

KOKO 

KOI. . 

KOMA 

ROME 

KOMO 

KONO 

KOOS 

KORE 

KORN 

KOTN 

KOTC 

KOVO 

KOWH 

KOY . 

KPAB 

KPAC 

KPAS 

KFDN 

KPFA 

KPHO 

KPLC 

KPL,T 

KPMC 

KPO . 

KPOF 

KPOW 

KPPC 

KPQ . 



KPRC 

KPRO 

KQV . 

KQW . 

KKBA 

KRBC 

KRBM 

KRE . 

KROV 

KRIC . 

KRIS 



Denver, Colo 

Corvallis, Ore 

Pittsburg, Kans 

Albuquerque, New Mex 

Rapid City, S. Dak 

Kilgrore, Tex 

Oklahoma City, Okla 

The Dalles, Ore 

North Platte, Nebr 

Reno, Nev 

Omaha, Nebr 

Portland, Ore 

L.a Junta, Colo 

Seattle, Wash 

Oklahoma City, Okla 

Tulsa, Okla 

Seattle, Wash 

San Antonio, Tex 

Marshfleld, Ore 

Eugrene, Ore 

Fremont, Nebr 

Pine Bluflf, Ark 

Valley City, N. Dak 

Provo, Utah 

Omaha, Nebr 

Phoenix, Ariz 

Iiaredo, Tex 

Port Arthur. Tex 

Pasadena, Calif 

Pampa, Tex 

Helena, Mont 

Phoenix, Ariz 

Lake Charles, Iia 

Paris, Tex 

fttakersfield, Calif 

San Francisco, Calif 

Denver, Colo 

Powell, Wyo 

Pasadena, Calif 

Wenatchee, Wash 

Houston, Tex 

Riverside, Calif 

Pittsburgh, Pa 

San Jose, Calif 

laifkin. Tex 

Abilene, Tex 

Bozeman, Mont 

Berkeley, Calif 

Weslaco, Tex 

Beaumont, Tex 

Corpus Christi. Tex 

328 



850 


50000 




378 


550 


5000d. 


, 1000 n. 


560 


810 


1000 




437 


1030 


10000 (C.P. 50000 
S.S.A. 50000 






d. 


, 25000 n.. 






770 Kc.) 


501 


1400 


250 




589 


1240 


250 




605 


1340 


250 




557 


1230 


250 d. 


,100n. 


560 


1460 


IK 


w. 




1240 U 


(C.P. 250 w.) 


489 


630 


1000 




493 


1290 


5000 




492 


970 


5000 




562 


1400 


250 




379 


1300 


5000 




621 


1520 


5000 




557 


1340 


250 




658 


950 


5000 




621 


1400 


250 




608 


1230 


250 




561 


1450 


250 




560 


1400 


250 




488 


1490 


250 




355 


1490 


250 




540 


1240 


250 




611 


660 


500 




492 


550 


1000 




351 


1490 


250 




605 


1250 


1000 




607 


1110 


10000 




367 


1340 


100 




606 


1240 


250 




487 


1230 


250 




351 


1490 


250 




444 


1490 


250 




607 


1560 


1000 




367 


680 


50000 




372 


910 


1000 




378 


1230 


250 




635 


1240 


100 




368 


1490 


250 (C.P. 560 Kc. 
1000; S.S.A. 
560 Kc, 1000 






d. 


500 n. 


624 


950 


5000 




604 


1440 


1000 




368 


1410 


1000 




577 


740 


5000 




373 


1340 


250 




606 


1450 


250 




597 


1450 


250 




486 


1400 


250 




357 


1290 


1000 




610 


1450 


250 




599 


1360 


1000 




600 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KRJF 
KRKD 
RRKO 
KRLC 
KRI.D 
KRXH 
KRMD 
KRNR 
KRNT 
KROC 
KROD 
KROS 
KROW 
KROY 
KRRV 
KRSC 
KSAC 
KSAL 
KSAM 
KSAN 
KSCJ 
KSD . 
KSEI 
KSFO 
KSJB . 
KSKT 
KSL . 
KSI.M 
KSO . 
KSOO 
KSRO 
KSTP 
KSUB 
KSUN 
KSWO 
KTAR 
KTBC 
KTBI 
RTBS 
KTEM 
KTFI 
KTHS 
KTKC 
KTMS 
KTKN 
KTNM 
KTOH 
KTOK 
KTRB 
KTRH 
KTRI 
KTSA 
KTSM 



Miles City, Mont 1340 

L,08 Angreles, Calif 1150 

Everett, Wash 1400 

L-ewiston, Idaho 1400 

Dallas, Tex 1080 

Midland, Tex 1230 

Shreveport, L.a 1340 

Roseburg:, Ore 1490 

Des Moines, Iowa 1350 

Rochester, Minn 1340 

El Paso, Tex 600 

Clinton, la , 1340 

Oakland, Calif 960 

Sacramento, Calif 1340 

Sherman, Tex 910 

Seattle, Wash 1 150 

Manhattan, Kans 580 

Salina, Kans 1150 

Hunts ville, Tex 1490 

San Francisco, Calif 1450 

Sioux City, la 1360 

St. Louis, Mo 550 

Pocatello, Idaho 930 

San Francisco, Calif 560 

Jamestown, N. D 1400 

Dallas, Texas 660 

Salt I,ake City, Utah 1160 

Salem, Ore 1390 

Des Moines, Iowa 1460 

Sioux Falls, S. Dak 1140 

Santa Rosa, Calif 1350 

St. Paul, Minn 1500 

Cedar City, Utah 1340 

Uowell, Ariz 1230 

Liawton, Okia 1150 

Phoenix, Ariz. 620 

Austin, Tex 590 

Tacoma, Wash. 1490 

Shreveport, L,a 1480 

Temple, Tex 1400 

Twin Falls, Idaho 1270 

Hot Springs, Ark 1090 

Visalia, Calif 940 

Santa Barbara, Calif 1250 

Ketchikan, Alaska 930 

Tncumoari, N. M 1400 

liihue, Hawaii 1490 

Oklahoma City, OkIa 1400 

Modesto, Calif ggO 

Houston, Tex 74O 

Sioux City, la 1450 

San Antonio, Tex 660 

Kl Paso, Tex 1380 

329 



250 




487 


2500 d. 


, 1000 n. 


365 


250 




619 


250 




404 


50000 




601 


250 




606 


250 




447 


250 




563 


5000 




428 


250 . 




476 


1000 d. 


,500n. 


603 


250 




427 


1000 




367 


100 (C.P. 250w.) 


369 


1000 




608 


1000 




621 


1000 d. 


, 500 n. 


437 


1000 




438 


250 




605 


250 




372 


5000 




431 


5000 d. 


, 1000 n. 


484 


1000 d. 


,250n. 


404 


5000 d. 


, lOOOn. 


372 


250 




540 


1000 




601 


50000 




613 


1000 




563 


5000 




428 


5000 




590 


1000 




374 


;u)000 




475 


100 




611 


250 




351 


250 




556 


5000 




351 


1000 d. 


, 250n. 


599 


250 




623 


1000 




447 


250 




609 


1000 




405 


10000 d. 


5000 n. 


353 


5000 




374 


1000 




374 


1000 




637 


250 




502 


250 




638 


250 




657 


1000 




366 


50000 




605 


250 




431 


5000 d. 


1000 n. 


608 


1000 d. 


500 n. 


608 



Call 
Letfer 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KTSW 

KTTS 

KTUC 

KTUIi 

KTW . 

KUIN 

KUJ . 

KUOA 

KUSD 

KUTA 

KVAK 

KTAN 

FiVCV 

KVEC 

KVFD 

KVGB 

KVT . 

KVIC 

KVNU 

KTOA 

KVOD 

KVOE 

KVOI. 

KVOO 

KVOP 

KVOR 

KVOS 

KVOX 

KVRS 

KVSF 

KVSO 

KTWC 

KWAIi 

KWAT 

KWBW 

KVVEW 

KWFC 

KWFT 

KWO . 

KWIL, 

KWBU 

KWJB 

K W JJ 

KWK . 

KWKH 

KWKW 

KWLC 

KWLK 

KWLM 

KWNO 

KWOC 

KWON 

KWOS 

KWRC 



Emporia, Kans 

Springfield, Mo 

Tucson, Ariz 

Tulsa. Okia 

Seattle, Wash 

Grants Pass, Ore 

Walla Walla, Wash 

Siloam Springs, Ark 

Vermillion, S. Dak 

Salt L,ake City. Utah 

Atchison, Kans 

Vancouver, Wash 

Redding:, Calif 

San Liuis Obispo. Calif 

Fort Dodge. la 

Great Bend, Kans 

Tacoma, Wash 

Victoria, Texas 

Liogan, Utah 

Tucson, Ariz. 

Denver, Colo 

Santa Ana, Calif , 

JLafayette, L.a , 

Tnlsa, Okla 

Plainview, Tex. (C.P. Only) 

Colorado Springs. Colo 

Bellingham. Wash 

Moorhead, Minn 

Rock Springs, Wyoming 

Santa Fe, N. M 

Ardmore, Okla 

Vernon, Tex 

Wallace, Ida 

Watertown, S. D 

Hutchinson, Kans 

Hobbs, New Mexico 

Hot Springs, Ark 

Wichita Falls, Tex 

Stockton, Calif 

Albany, Ore 

Corpus Christi. Tex 

Globe, Ariz 

Portland, Ore 

St. Louis, Mo 

Shreveport, La 

Pasadena, Calif 

Deo«)rah, Iowa 

Lougview, Wash 

Willmar, Minn 

Winona, Minn 

Poplar BhitT. Mo 

Bartlesville, Okla 

.lefTerson City. Mo 

Pendleton, Ore 

Pnllmiiu. Wash. 

330 



1400 


250 




435 


1400 


250 




486 


1400 


250 




352 


1430 


5000 




558 


1250 


lOOO 




621 


1340 


250 




560 


1420 


1000 




623 


1290 


5000 




355 


920 


50O 




590 


570 


5000 




613 


1450 


100 (C.P. 250) 


433 


910 


500 




623 


1230 


250 




368 


1230 


250 




373 


1400 


250 




429 


1400 


250 




435 


570 


5000 




623 


1340 


250 




610 


1230 


250 




611 


12 SO 


1000 




352 


630 


5000 




378 


1490 


250 




373 


1340 


250 




443 


1170 


50000 




559 


1400 


250 




607 


laoo 


lOOO 




377 


1230 


250 (C.P. 790 Kc 


.) 619 


1340 


250 




475 


1400 


250 




635 


1340 


100 




502 


1240 


250 d., 


100 n. 


555 


1490 


250 




609 


1450 


250 




405 


1240 


250 




590 


1450 


250 




435 


1490 


100 




502 


1340 


250 




354 


620 


5000 d. 


1000 n. 


610 


1230 


100 (C 


.P. 250) 


374 


1240 


250 


. 


559 


1010 


50000W. 




601 


1240 


250 




350 


1080 


1000 




562 


1380 


5000 d.. 


1000 n. 


484 


1130 


50000 




447 


1430 


1000 




368 


1240 


250 




428 


1400 


250 




620 


1340 


250 




476 


1230 


250 




476 


1340 


260 




48:^ 


1400 


250 




566 


1240 


250 




481 


1240 


250 




561 


1250 


5000 




620 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KWTO 



Springfield, IMo 

Slieridan, Wyoming: 

Seattle, Wash 

Waterloo, Iowa 

Portland, Ore 

El Centro, Calif 

St. Liouis, Mo 

Sweetwater, Tex 

Aberdeen, Wash 

Houston, Tex 

San Francisco, Calif 

Prescott, Ariz 

Merced, Calif 

Mankato, Minn 

Y uma, Ariz 

Philadelphia, Pa 

Worcester, Mass 

Ft. Myers, Fla 

Chicago, 111 

XeAvark, N. J 

New York. N. Y 

Bangor, Me 

Albany, N. \ 

Waco. Tex 

Tiillmadge, (Akron) Ohio 

Atlanta, Ga 

Syracuse, N. Y 

Dothan, Ala 

Presque Isle, INIaine 

Anderson, S. C 

Winston-Salem, N. C 

Chicago, III 

Morgantown, W. Va 

Akron, Ohio 

Mobile. Ala 

Albany, Ga 

Middletown, N. Y 

Laurel, Miss 

Vincennes, Ind 

Birmingham, Ala 

Chattanooga, Tenn 

Scranton, Pa 

Lafayette, Ind 

Atlanta. Ga 

Waterto wn, N. Y , 

Waterbury, Conn 

Ashland, Wise 

Liouisville, Ky 

Zarephath. N. .1 

Charlotte, N. C ,.. 

Waycross, Gn 

If azieton. Pa 

West L.afayette, Ind 

Atlantic City, N. J 

Baltimore, Md 

Fort Worth. Tex 

Wilkes-Barre. Pa 

Burlington, N. C 

Richmond. Va 

Chicago, 111 

Brooklyn, N. Y 

Ponca City, Okla 

Bay City, Mich 

BufTalo. N. V 

331 



560 


5000 d. 


(C.P.. 5000 d 


. 




1000 n.) 


486 


1400 


250 




635 


770 


1000 




621 


1540 


50000 




433 


750 


10000 




562 


1490 


lOO 




357 


630 


5000 




484 


1240 


250 




609 


1340 


250 




619 


1320 


5000 (C.P. 740 Kc; 






50000) 


605 


1260 


5000 d. 


1000 n. 


372 


1490 


250 




352 


1490 


250 




365 


1230 


250 




473 


1240 


250 




352 


1060 


50000 




570 


1440 


5000 




460 


1240 


250 (Wa!- 


WFTM) 


389 


950 


1000 




407 


970 


1000 




499 


880 


50000 




509 


1230 


250 (C.P. OlOKc; 
5000; S.A. 910 






250) 


448 


1400 


250 




503 


1450 


250 




610 


1350 


5000 




542 


590 


5000 




397 


620 


1000 




520 


1400 


250 




348 


1450 


100 




449 


1230 


250 




585 


1340 


250 




538 


820 


5000 




409 


1230 


250 




626 


1590 


5000 




542 


1410 


5000 




349 


1590 


1000 




397 


1340 


250 




509 


1340 


250 




479 


1450 


250 




426 


1070 


5000 




347 


1150 


500Od. 


1000 n. 


591 


1400 


250 




578 


1450 


250 




425 


1400 


250 




397 


1240 


250 




52t) 


1320 


1000 




385 


1400 


100 




629 


970 


5000 




442 


1380 


1000 d. 


5000 n. 


501 


610 


1000 




.531 


1230 


250 




403 


1450 


250 




569 


920 


5000 d. 


1000 n. 


426 


1490 


250 




497 


1090 


50000 




451 


820 


50000 




604 


1240 


100 




680 


920 


1000 




631 


1240 


100 




617 


780 


50000 




409 


1330 


1000 




605 


1230 


250 




5i58 


1440 


1000 d. 


500 n. 


46S 


930 


5000 




606 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WTBHP 

WBIG 

WBIR 

WBI«J 

WBLK 

WBML 

WBNS 

WBNX 

WBNY 

WBOC 

WBOW 

WBRC 

WBRE 

WBRK 

WBBW 

WBRY 

WBT . 

WBTA 

WBTH 

WBTM 

WBYN 

WBZ . 

WBZA 

WCAB 

WCAI^ 

WCAM 

WCAO 

WCAP 

WCAB 

WCAT 

WCAU 

WCAX 

WCAZ 

WCBA 

WCBI 

WCBM 

WCBS 

WCBT 

WCCO 

WCED 

WCFIi 

WCHS 

WCHV 

WCKY 

WCL.B 

WCLO 

WCLS 

WCMI 

WCNC 

WCOA 

WCOC 

WCOI* 

WCOP 

WCOS 

wcou 
wcov 

WCPO 
WOBS 
WCRW 

wcsc 

WC8H 
WDAB 



HuntSTille, Ala 

Greensboro, N. C 

Knoxville, Tenn 

Dalton, Ga 

Clarksburg, W. Va 

Macon, Ga 

Columbus, Ohio 

New York, N. Y 

Buffalo, N. Y 

Salisbury, Md 

Terre Haute, Ind 

Birmingham, Ala 

Wilkes-Barre, Pa 

Pittsfield, Mass 

Welch, W. Va 

Waterbury, Conn 

Charlotte, N. C 

Batavia, N. Y 

Williamson, W. Va 

Danville, Va 

Brooklyn, N. Y 

Boston, Mass 

Springfield, Mass 

Pittsburgh, Pa 

Northfield, Minn 

Camden, N. J 

Baltimore, Md 

Asbury Park, N. J 

Pontiac, Mich 

Rapid City, S. Dak 

Philadelphia, Pa 

Burlington, Vt 

Carthage, 111 

Allentow^n, Pa '. 

Columbus, Miss , 

Baltimore, Md 

Springfield, 111 

Roanoke Rapids, N. C 

Minneapolis, Minn 

Du Bois, Pa 

Chicago, 111 

Charleston, W. Va 

Charlottesville, Va 

Cincinnati, Ohio , 

Cleveland, Ohio 

Janesville, Wise 

Joliet, 111 

Ashland, Ky 

Elizabeth City, N. C 

Pensacola, Florida 

Meridian, Miss 

Columbus, Ohio 

Boston, Mass 

Columbia. S. C 

Tjcwiston, Me 

Montgomery, Ala 

Cincinnati, Ohio 

Greenwood, S. C 

Chicago, 111 

Charleston, S. C 

Portland, Maine 

Tampa, Florida 

332 



1230 


250 


348 


1470 


5000 


534 


1240 


250 


592 


1230 


250 


401 


1400 


250 


625 


1240 


250 


401 


1460 


5000 d., 1000 n. 


549 


1380 


5000 


509 


1400 


250 


505 


1230 


250 


453 


1230 


250 


426 


960 


5000 


347 


1340 


250 


580 


1340 


250 


459 


1340 


250 


G26 


1590 


1000 


385 


1110 


^0000 


531 


1490 


250 


504 


1400 


250 


627 


1400 


250 


615 


1430 


lOOOd., 500n. 


505 


1030 


50000 


455 


1030 


1000 


455 


1250 


5000 


577 


770 


5000 


476 


1310 


500 


497 


600 


5000 


452 


1310 


500 


497 


1130 


1000 


469 


1230 


100 


589 


1210 


^0000 


571 


620 


1000 


614 


1080 


250 


407 


1470 


500 


565 


1340 


250 


477 


1400 


250 


451 


1450 


250 


420 


1230 


250 


537 


830 


50O0O 


473 


1230 


, 250 


565 


1000 


10000 


409 


580 


5000 


625 


1450 


250 


615 


1530 


50000 


542 


610 


500 


545 


1230 


250 


630 


1340 


250 


418 


1340 


250 


441 


1400 


250 


533 


1370 


1000 d., 500 n. 


394 


910 


1000 


479 


1230 


250 


549 


1150 


500 


455 


140O 


250 


587 


1240 


250 


448 


1240 


250 


349 


1230 


250 


M3 


1450 


250 


588 


1240 


100 


409 


1390 


1000 d., 500 n. 


585 


970 


5000 


448 


1260 


5000 


395 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Kansas City, Mo 

Columbus, Ga , 

Danville, 111 

Philadelphia, Pa 

Fargo, N. Dak 

iEscanaba, Mich 

Koanoke, Va 

Orlando, Fla 

Chattanooga, Tenn 

Wilmington, Delaware 

Waterbury, Vt 

Minneapolis, Minn 

Panama City, Fla 

Marquette, Mich 

Durham, N. C 

Chattanooga, Tenn 

Hartford, Conn 

Superior, Wise 

New Orleans, La 

Champaign, 111 

Tuscola, 111 

New York, N. Y 

Providence, R. I 

Eau Claire, Wise 

Duluth, Minn 

Harrisburg, 111 

Buffalo, N. Y 

Chicago, 111 

Rocky Mount, N. C 

Boston, Mass 

Reading, Pa 

Concord, N. C 

Fitchburg, Mass 

New Haven, Conn 

Battle Creek, Mich 

Milwaukee, Wise 

Chicago, 111 

Flmira, N. Y 

Evansville, Ind 

Erie, Pa 

Easton, Pa 

Marble Head, Mass 

New York, N. Y 

St. L.ouis. Mo 

Royal Oak, Mich 

Dallas, Tex 

White Plains, N. Y 

Greenville, S. C 

Altoona, Pa 

Syracuse, N. Y 

Indianapolis, Ind. 

Baltimore, Md 

Pa wtucket, R. I 

Flint, Mich 

Manchester, N. H 

Wisconsin Rapids, Wise 

Sumter, S. C 

Philadelphia, Pa 

Findlay, Ohio 

Tampa, Fla 

Frederick, Md 

Youngstown, Ohio 

Fayetteville, N. C 

Hattiesburg, Miss 

333 



610 


5000 


483 


1340 


250 


400 


1490 


250 


415 


1400 


250 


571 


970 


5000 


539 


1490 


250 


465 


960 


5000 


618 


580 


5000 


393 


1400 


250 


591 


1150 


5000 


386 


550 


1000 


614 


1130 


5000 d., 500 n. 


473 


1230 


250 


393 


1340 


250 


468 


1490 


250 


533 


1310 


5000 


591 


1360 


5000 


381 


1230 


250 


634 


1280 


1000 (C.P.T. 






5 Kw. da.) 


444 


1400 


250 


407 


1050 


lOOO 


420 


660 


5G0O0 


509 


790 


5000 


583 


790 


5000 d., 1000 n. 


629 


1320 


5O0O 


471 


1240 


250 


417 


1340 


250 


506 


1240 


250 


409 


1450 


250 


637 


590 


5000 


455 


850 


1000 


578 


1410 


1000 


532 


1340 


250 


457 


960 


1000 d., 500 n. 


383 


1400 


250 


463 


1340 


250 


633 


890 


50000 


411 


1230 


250 


506 


1400 


250 


421 


1490 


250 


567 


1400 


250 


566 


1230 


250 


459 


1330 


50OO 


510 


770 


1000 


485 


1340 


250 


469 


820 


50000 


601 


1230 


250 


530 


1330 


50OO 


587 


1340 


250 


565 


1390 


5000 


527 


1260 


5000 


423 


1300 


5000 


452 


1420 


1000 


583 


910 


1000 


467 


1370 


5000 


495 


1340 


250 


634 


1340 


250 


588 


560 


1000 


573 


1330 


1000 


551 


970 


50OOd., 1000 n. 


395 


930 


500 


453 


1450 


250 


556 


1450 


250 


633 


1400 


250 


47& 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WFOY 
WFPG 
WFTC 
WTTLr 

U FVA 
WGAA 
WGAC 
WGAL, 
WGAN 
WGAR 



WGAU 

WGBB 

WGBF 

WGBG 

UGBI 

WGBR 

WGCM 

WGES 

WGGA 

WGH 

WGIL 

WGKV 

WGl. . 

WGN . 

WGNC 

WGNY 

WGOV 

WGPC 

UGK 

WGRC 

UGKM 

U GST 

WGTC 

WGTM 

WGY . 

WHA . 

WHAI 

WHAM 

WHAS 

WHAT 

WHAZ 

WIIB . 

WUBB 

WIIBC 

WHBF 

WMBI 

WHBL 

iVHBQ 

WHBU 

WIIBY 

WIICU 

WHDF 

WIIDH 

WHDl, 

WHBB 

WHEC 

WHFC 

WIIIO 

Wins 

WHIT 

WHIZ 

WII.IB 

WHK . 

WHKC 

W II K \ 

WIILB 



St. Augrustine, Fla 

Atlantic City, N. J 

Kinston, N. C 

Fort L.auderdaJe, Fla 

Fredericksburg, Va 

Cedartown, Ga 

Augusta, Ga 

Liancaster, Pa 

Portland, Me 

Cleveland, Ohio 

Athens, Ga 

Freeport, N. Y 

Fvansville, Ind 

Greensboro, N. C 

Scranton, Pa 

Goldsboro, N. C 

Gulfuort, Miss 

Cliicago, 111 

Gainesville, Ga. 

Newport News, Va 

Galesburg, 111 

Charleston, W. Va 

Fort Wayne, Ind 

Chicago, 111 

Gastonia, N. C 

Newburgh, N. Y 

Valdosta, Ga 

Albany, Ga 

Buffalo. N. Y 

Lioulsville, Ky. . . • • 

Greenwood, Miss 

Atlanta, Ga. _ 

Greenville, N. C 

Wilson, N. C 

Schenectady, N. Y 

Madison, Wise 

Greenfield. Mass 

Rochester, N. Y 

Liouisville, Ky 

Philadelphia, Pa 

Troy, N. Y 

Kansas City, Mo 

Selma. Ala 

Canton, Ohio 

Rocic Island, 111 

Newaric, N. J 

Sheboygan, Wise 

IMemphis, Tenn 

Anderson, Ind 

Appleton, Wise 

Ithaca, N. Y 

Calumet, Mich 

Boston, Mass 

Town of Allegany (Olean), N. Y.. 

Portsmouth, N. H 

Rochester, N. Y 

Cicero, 111 

Dayton, Oiiio 

Bluefleld. W. Va 

New Berne, N. C 

Zanesvllle, Ohio 

Greensburg, Pa 

Cleveland, Ohio 

Columbus, Ohio 

Hickory. N. C 

Virginia. Minn 

334 



1240 


250 




394 


1450 


250 




497 


1230 


250 




536 


1400 


250 (C.P. 710 






10000) 


389 


1290 


250 




615 


1340 


250 




400 


1240 


250 




399 


1490 


250 




569 


560 


5000 




449 


1480 


5000 d. 


1000 n. 


545 




(C.P.T 


. Broadview 




Heights ViUage- 


- 




5 Kvv.- 


1220) 




1340 


250 




397 


1240 


lOO 




507 


1280 


5000 d. 


1000 n. 


421 


980 


lOOO 




534 


910 


1000 d. 


500 n. 


579 


1400 


250 




535 


1240 


250 




478 


1390 


5000 




411 


1240 


250 




401 


1340 


250 




616 


1400 


250 




417 


1490 


100 




625 


1450 


250 




421 


720 


50000 




411 


1450 


250 




533 


1220 


1000 




509 


1450 


250 




403 


1450 


250 




397 


550 


5000 d. 


, 1000 n. 


506 


1400 


250 




425 


1240 


250 




477 


920 


5000 d. 


,1000 n. 


399 


1490 


250 




535 


1340 


250 




538 


810 


50000 




527 


970 


5000 




630 


1240 


250 




457 


1180 


50000 




525 


840 


50000 




442 


1340 


100 




575 


1330 


1000 




529 


880 


1000 




483 


1490 


100 




350 


1230 


250(C.P.lKw. 






1480) 


542 


1270 


5000 




419 


1280 


2500 d. 


, lOOO n. 


499 


1330 


1000 d. 


250 n. 


634 


1400 


250 




593 


1240 


250 




421 


12.30 


250 




629 


870 


1000 




507 


1400 


250 




463 


850 


5000 




455 


1450 


250 




523 


750 


1000 




495 


1460 


1000 d. 


500 n. 


525 


1450 


250 




415 


1290 


,5000 




i>50 


1440 


1000 d. 


500 n. 


624 


1450 


250 




536 


1240 


250 




555 


620 


250 




.567 


1420 


.5000 




,547 


640 


500 




549 


1290 


5000 d. 


1000 n. 


535 


1400 


260 




476 



Call 
,etter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Niagrara Falls, N. Y 

Harlan, Ky , 

Port Huron, Mich 

Anniston, Ala 

New York, N. Y 

Des Moines, la 

Jersey City, N. J 

Hopkinsville, Ky 

Harrisbiirgr, Pa 

Cookeville, Tenn 

Holyoke, Mass , 

Hato Key, P. K 

Madison, Wise 

Indianapolis, Ind 

Philadelphia (Glenside), Fa , 

Jackson, Mich 

Poyuette, Wise 

Topeka, Kans 

Utica, N. Y 

Ashtabula, Ohio 

Bridgeport, Conn 

JMedford, Wise 

St. Louis, Mo 

Urbana, III '. 

Wilmington, Del 

Winchester, Va 

Gary, Ind 

Dayton, Ohio 

Louisville, Ky 

New York, N. Y 

Washington, D, C 

Miami, Fla 

Philadelphia, I'a 

Indianapolis, Iiid 

Columbia, S. C 

Asheviile, N. C 

Indianapolis, Ind 

Milwaukee. Wise 

Butler, Pa 

Baltimore. Md 

Springfield, Ohio 

Johnstown, I'a 

Norfolk, Nebr 

Providence, K. I 

PittMburgh, Pa 

Ja«!kHonville. Fla 

Bloomington, 111 

Detroit, Mich 

Baton Rouge, 1-a 

New Orleans, I, a 

Gadsden, Ala 

Jackson, Miss 

Hagerstown, Md 

Johnson City. Tenn 

Opelika, Ala 

Jacksonville. Fla 

Lansing. Mich 

Chicago, 111 

Detroit, Mich 

Bessemer, Ala 

Beckley, W. Va 

Rice Lake, Wise 

Tronwood, Mich 

West Palm Beach. Fla 

Hammond. Ind 

Washine^ton, Pa , 

335 



1290 


1000 




523 


1450 


250 




441 


1450 


250 




469 


1450 


250 




347 


1050 


50000 




510 


1040 


50000 




429 


1480 


1000 d 


, 500n. 


499 


1230 


250 




441 


1460 


5000 d 


, 1000 n. 


568 


1400 


250 




591 


140O 


250 




458 


580 


5000 




639 


1310 


50O0 




630 


1070 


5000 d. 


, lOOOn. 


424 




(C.P. 5Kw. 






da.-n.) 




990 


10000 




573 


1450 


250 




467 


1240 


250 




633 


580 


5000 




437 


1230 


250 




529 


970 


lOOO 




542 


600 


1000 d. 


, 500n. 


381 


1490 


250 




631 


1230 


250 




485 


580 


5000 




420 


1450 


250 




385 


1400 


250 




618 


560 


5000 




423 


1410 


5000 




550 


1240 


250 




442 


1000 


lOOO 




513 


1340 


250 & 50-amp. 


387 


610 


5000 




392 


610 


5000 




575 


1430 


5000 




424 


'500 


5000 




587 


1230 


250 




531 


1310 


50OOd. 


1000 n. 


425 


1150 


5000 




631 


680 


^50 




565 


1230 


250 




452 


1340 


250 




553 


1400 


250 




570 


1090 


1000 




489 


920 


5000 




583 


1320 


5000 




578 


930 


500Od., 


1000 n. 


391 


1230 


250 




407 


1490 


250 




463 


1150 


5000 




443 


1230 


250 




444 


1240 


250 




348 


1300 


5000 d., 


1000 n. 


478 


1240 


250 




453 


910 


1000 




592 


1400 


250 d., 


100 n. 


350 


1320 


250 




,391 


1240 


250 




468 


1160 


20000 




413 


1400 


250 




463 


1400 


250 




347 


1240 


250 




624 


1240 


260 




633 


1450 


250 




467 


1230 


250 




395 


1230 


250 




423 


14.50 


250 




580 



Call 
uetter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WJPF . . . Herrin, 111. 

WJPR . . . Greenville, Miss 

WJB .... Detroit, Mich 

WJRD . . . Tuscaloosa, Ala 

WJTN . . . Jamestown, N. Y 

WJW .... Cleveland, Ohio 

WJZ .... New York, N. Y 

WJZM . . . Clarksville, Tenn 

WKAQ . . . San Juan, Puerto Rico 

WKAR . . . East liansing:, Mich 

WKAT . . . Miami Beach, Fla 

WKBB . . . Dubuque, la , 

WKBH . . . L,a Crosse, Wise 

WKBN . . . Youngrstown, Ohio 

WKBO . . . Harrisburg, Pa 

WKBV . . . Richmond, Ind 

WKBW . . . Buffalo, N. Y 

WKBZ . . . Muskegon, Mich 

WKEU . . . Griffin, Ga 

WKEY . . . Covington, Va • • 

WKIP •. . . Poughkeepsie, N. Y 

WKMO . . . Kokomo, Ind 

WKNE . . . Keene, N. H 

WKNY . . . Kingston, N. Y 

WKOK . . . Sunbury, Pa 

WKPA . . . New Kensington, Pa 

WKPT . . . Kingsport, Tenn 

WKRC . . . Cincinnati, Ohio 

WKRO . . . Cairo, 111 

WKST . . . New Castle. Pa 

WKWK . . . Wheeling, W. Va 

WKY . . . Oklahoma City, Okla 

;VKZO . . . Kalamazoo, Mich 

;VIiAC . . . Nashville, Tenn 

»VI<AG . . . La Grange, Ga 

WliAK . . . Lakeland, Fla 

WliAP . . . Lexington, Ky 

WL.AV . . . Grand Rapids, Mich 

WliAW . . . Lawrence, Mass 

WLAY . . . Muscle Shoals City, Ala 

WLB .... Minneapolis. Minn 

WLBC . . . Muncie, Ind 

WLBJ . . . Bowling Green Ky 

WLBL . . . Stevens Point, Wise 

WLBZ .... Bangor. Me 

WliDS . . . Jacksonville, 111 

WLEU . . . Erie, Pa V. . . 

WLIB . . . Brooklyn, N. T 

IVLLH . . . Lowell, Mass .*.*.*. 

iVLNH . . . Laconia, N. H 

WLOF . . . Orlando, Fla 

WLOG . . . Logan, W. Va ,,, 

WLOK . . . Lima, Ohio ^ 

WLOL . . . Minneapolis, Minn 

WLPM . . . Suffolk, Va 

IVLS .... Chicago, 111 .!......... 

WLVA . . . Lynchburg, Va 

WLW . . . Cincinnati, Ohio 

WMAL . . . Washington, D. C 

IFMAM . . . Marinette, Wise 

WMAN . . . Mansfield, Ohio 

WMAQ . . . Chicago, 111 

WMAS . . . Springfleld. Mass 

WMAZ . . . Macon. Ga 

336 



1340 
1340 
760 
1330 
1240 
1240 

770 
1400 

620 

870 
1360 
1490 
1410 

570 
1230 
1490 
1520 
1490 
1450 
1340 
1450 
14C0 
1290 
1490 
1240 
1150 
1400 

550 
1490 
1280 
1400 

930 

590 
1510 
1^40 
1340 
1450 
1340 

680 
1450 

770 
1340 
1340 

930 

620 
1180 
1450 
1190 
1400 
1340 
1230 
1230 
1240 
1330 
1450 

890 
1230 

700 

630 

570 
1400 

670 
1450 

940 



250 


417 


250 


477 


5O0OO 


465 


250 


350 


250 


507 


250(C.P.850 




5000) 


549 


50000 


513 


250 


591 


5000 


639 


5000 


465 


1000 


393 


250 


429 


1000 


630 


5000 


555 


250 


568 


100 


426 


50000 


506 


250 


468 


100 


401 


250 




250 


525 


250 


425 


5000 


493 


250 


507 


250 


579 


250 


570 


250 


592 


500O d., 1000 n. 


543 


250 


407 


lOOO 


570 


250 


626 


5000 d., lOOO n. 




(C. P. 5000) 


557 


5000 


468 


50000 


595 


250 


401 


250 


391 


250 


442 


250 


467 


5C0O 


458 


250 


349 


5000 


473 


250 


425 


250 


441 


5000 


634 


5000 


448 


250 


418 


250 


566 


1000 


505 


250 


459 


250 


493 


250 


393 


250 


626 


250 


561 


1000 


473 


250 


618 


50000 


413 


250 


616 


50000 


645 


5000 


387 


250 


631 


250 


551 


50OO0 


415 


250 


458 


6000 


402 



Call 
Letter 



City 



WMBD . . . Peoria. Ill 

WMBG , . . Biohmond. Va 

WMBH . . . Joplin, Mo 

WMBI . . . Chicago, 111 

WMBO . . . Auburn, N. Y 

WMBB . . . JacksonTille, Fla 

WMBS . . . Uniontown, Pa 

WMC .... Memphis. Tenn 

IVMCA . . . New York. N. Y 

WMEX . . . Boston, Mass 

WMFD . . . Wilmington, N. C 

WMFF . . . Plattsburg, N. Y....' 

WMFG . . . Hibbing, Minn 

WMFJ . . . Daytona Beach, Fla 

WMFB . . . High Point, N. C 

WMGA . . . Moultrie, Ga 

VVMIN ... St. Paul, Minn 

WMIS . . . Natchez, Miss 

WMJM . . . Cordele, Ga 

WMMN . . . Fairmont. W. Va 

WMOB . . . Mobile, Ala 

WMOG . . . Brunswick, Ga 

WMPC . . . liapeer, Mich 

WMPS . . . Memphis, Tenn 

WMRC . . . Greenrille, S. C 

WMBF . • • liCwistown, Pa 

WMRN . . . Marion, Ohio 

WMRO . . . Aurora, 111 

WMSL. . . . Decatur, Ala 

WMT .... Cedar Rapids-Waterloo, la 

WMUR . . . Manchester, N. H 

WMVA . . . Martinsville, Va 

WNAB . . . Bridgeport, Conn 

WNAC . . . Boston, Mass 

WNAD . . . Norman, Okla 

\VN AX . . . Yankton. S. D 

IVNBC . . . Hartford. Conn 

IVNBF . . . Binghamton, N. Y 

W NBH . . . New Bedford, Mass 

WNBZ . . . Saranac L,ake. N. Y 

WNEli . ... San Juan, Puerto Rico 

WNE W . . . New York, N. Y 

WNIiC . . . New London, Conn 

WNOE . . . New Orleans, lia 

WNOX . . . Knoxville, Tenn 

WNYC . . . New York, N. Y 

WOAI . , . San Antonio, Tex 

woe .... Davenport, la 

VVOI .... Ames, la 

WOKO . . . Albany, N. Y 

WOIi .... Washington, D, C 

WOIiF . . . Syracuse, N. Y 

WOIiS . . . Florence, S. C 

WOMI . . . Owensboro, Ky 

WOMT . . . Manitowoc, Wise 

WOOD . . . Grand Rapids, Mich 

WOPI .... Bristol, Tenn 

WOR .... New York, N. Y 

WORC . . . Worcester, Mass 

WORD . . . Spartanburg, S. C 

WORK . . . York, Pa 

WORI, . . . Boston, Mass 

WOSH . . . Oshkosh, Wise 

337 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



1470 


500 d.. 100 n. 


418 


1380 


5000 


617 


1450 


250 


481 


1110 


5000 


415 


1340 


250 


504 


14C0 


250 


391 


590 


1000 


579 


790 


5000 


595 


570 


5000 


515 


1510 


5000 


456 


1400 


250 


538 


1340 


250 


523 


1240 


250 


471 


1450 


250 


389 


1230 


250 


535 


140O 


250 


402 


1400 


250 


475 


1490 


250 


479 


1490 


250 d., 100 n. 


401 


920 


5O0O 


625 


1230 


250 


349 


1490 


250 d., 100 n. 


400 


1230 


250 


468 


1460 


ICOO d„ 500 n. 


593 


1490 


250 


587 


1490 


250 


570 


1490 


250 


551 


1280 


250 


407 


1400 


250 


348 


600 


5000 


427 


610 


5000 d., 1000 n. 


495 


1450 


250 


616 


1450 


250 


381 


1260 


5000 


457 


640 


100 


557 


570 


5000 


590 


1410 


50O0 


381 


1290 


5000 


504 


1340 


250 


459 


1320 


100 


525 


1320 


5000 


639 


1130 


lOOOO 


517 


1490 


250 


383 


1450 


250 


444 


990 


10000 


592 


830 


1000 


515 


1200 


50000 


608 


1420 


5000 


428 


640 


5000 


427 


1460 


10000 d., 500 n. 


503 


1260 


1000 


387 


1490 


250 


628 


1230 


250 


687 


1490 


250 


442 


1240 


100 


630 


1300 


5000 


467 


1490 


250 


580 


710 


50000 


519 


1310 


1000 


460 


1400 


250 


588 


1350 


1000 


581 


950 


1000 


4.57 


1490 


250 


633 



Call 
Letter 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WOSU . . . Columbus, Ohio 

WOV .... New York, N. Y 

WOW . . . Omaha, Nebr 

WO WO . . . Fort Wayne, Ind 

WPAB . . . Ponce, Puerto Rico 

WPAD . . . Paducah, Ky 

WPAR . . . Parkersburg, W. Va 

WPAT . . . I'aterson, N. J 

WPAX . . . Thomasville. Ga 

WPAY . . . Portsmouth. Ohio 

WPDQ . . . Jacksonville, Fla 

WPEN . . . Philadelphia, Pa 

WPIC . . . Sharon, Pa 

WPRA . . . Mayaguez, Puerto Rico 

WPRO . . . ProTJdence. R. I 

WPRP . . • Ponce, Puerto Rico 

WPTF . . . Raleigh, N. C 

WQAM . . . Miami, Fla 

WQAN . . . Scranton, Pa 

WQBC . . • Vicksburg, Miss 

WQXR . . . New York, N. Y 

WRAK . . . Williamsport, Pa 

WRAI. . . . Raleigh, N. C 

WRAW . . . Reading, Pa 

WRBIi . . . Oolumbus, Ga 

WRC .... Washington. D. C 

WRDO . . . Augusta. Me 

WRD W . . Augusta, Ga 

VVREO . . . Memphis. Tenn 

.VREN . . . liawrence. Kans 

WROA . . . Rome, Ga 

WRJN . . . Racine, Wise 

WRL,C . . . Toccoa, Ga 

WRNI, . . . Richmond, Va 

WROK . . . Rockford, Til 

WROI^ . . . Knoxville, Tenn 

WRR . . . . Dallas. Tex 

WRRF . . . Washington, N. C 

WRRN . . . Warren. Ohio 

WRUF . . . Gainesville, Fla 

WRVA . . . Richmond. Va 

WSAI . . . Cincinnati. Ohio 

WSAJ . . . Grove City. Pa 

WSAM . . . Saginav. Mich 

WSAN . . . Allentown. Pa 

WSAP . . . Portsmouth, Va 

WSAR . . Fall River, Mass 

WSAU . . . Wausau, Wise 

WSAV . . . Savannah. Ga 

WSAY . . . Rochester, X, Y 

WSAZ . . . Huntington. W. Va 

WSB .... Atlanta. Ga 

WSBA . . . York, Pa 

WSBC . . . Chicago, 111 

WSBT . . . South Rend. Ind 

WSFA . . . Montgomery. Aln 

WSGN . . . Birmingham. Ala 

WSIX . . . Nashville. Tenn 

WSJS . . . Winston-Salem. N. C 

WSKB . . . McComb, Miss 

WSL.B . . . Ogrdensburg, N. Y. 

W8L,I . . . Jackson. Mi*.^ 

WSZ.H . . Roanoke. Vh 

338 



1280 

590 

1190 

1370 

1450 

1450 

930 

1240 

1400 

1270 

950 

790 

990 

630 

1420 

680 

560 

910 

1390 

1560 

1400 

1240 

1340 

1230 

980 

1400 

1480 

600 

1250 

1490 

1400 

1450 

910 

1440 

620 

1310 

930 

1400 

850 

1140 

1360 

1340 

1400 

1470 

1490 

1480 

1400 

1340 

1240 

930 

750 

900 

1240 

960 

1440 

610 



1230 
1400 
1450 
1240 



5000 




549 


5000 




523 


50OO 




492 


10000 




423 


1000 




638 


250 




443 


250 




626 


1000 




500 


250 




403 


250 




551 


5O0O 




391 


5000 




557 


1000 




579 


5000 d. 


, 1000 n. 


638 


5000 




585 


250 




639 


50000 




537 


5000 d. 


.lOOOn. 


392 


1000 d. 


,500n. 


579 


1000 




479 


10000 




521 


250 




580 


250 




536 


250 




578 


250 




400 


5000 




388 


100 (C.P. 250) 


447 


5000 




400 


5000 




593 


5000 d. 


, lOOOn. 


437 


250 




402 


250 




633 


250 




403 


5000 




617 


1000 d. 


, 500n. 


419 


1000 d. 


500 n. 


592 


5000 




603 


1000 




538 


250 




553 


5000 




391 


50000 




618 


5000 




545 


100 




567 


250 




469 


500 




565 


250 




616 


1000 




457 


250 




634 


250 




402 


250 




525 


lOOO 




625 


50000 




399 


1000 




581 


250 




415 


1000 




426 


1000 d.. 


500n. 


349 


5000 d.. 


1000 n. 


348 


5000 




596 


5000 




5S9 


250 




479 


250 




523 


250 




478 


250 




618 



Call 
Letter 



Citv 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WSM . . 

WSMB . 

WSNJ . 

WSNY . 

wsoc ■ . 

WSON . 
WSOO 
WSOY 
WSPA . 
WSPB . 
WSFD . 
WSPB . 
WSEB . 
VVSTP 
WSTV . 
WSUI 
WSUN . 
WSVA 
WSYB 
WSYB . 
WTAD . 
WTAG , 
WTAL 
UTAM , 
U'TAQ 
WTAR 
WTAW 
WTAX 
WTBO 

WTCM 

WTCN 

WTEIi 

WTHT 

VVTIC 

WTJS 

WTMA 

WTMC 

WTMJ 

WTMV 

WTNJ 

WTOC 

WTOP 

WTOL. 

VVTBC 

WTRY 

WTSP 

WTTM 

WWDC 

WWJ . 

WW I. 

WWNC 

WWNY 

WWFO 

WWRI. 

WWSB 

WWSW 

WAVVA 

WXYZ 



Nashville, Tenn 

New Orleans, L.a 

Bridgeton, N. J 

Schenectady, N. Y 

Charlotte. N. C 

Henderson, Ky 

Sault Ste. Marie, Mich 

Decatur, 111 

Spartanburg, S. C 

Sarasota, Fla 

Toledo. Ohio 

Springfield, Mass 

Stamford, Conn 

Salisbury, N. C 

Steubenville, Ohio 

Iowa City, la 

St. Petersburg, Fla 

Harrisonburg, Va 

Rutland, Vt 

Syracuse, N. V 

Quincy, 111 

AVorcester, Mass. 

Tallahassee, Fla 

Cleveland, Ohio 

Green Bay, Wise 

Norfolk, Va 

College Station, Tex 

Springfield, 111 

Cumberland, Md 

Traverse City. Mich 

Minneapolis, Minn 

Philadelphia, Pa 

Hartford, Conn 

Hartford, Conn 

Jackson, Tenn 

Charleston, S. C 

Ocala. Fla 

Milwaukee, W^isc 

East St. liouis. III 

Trenton, N. J 

Savannah, Ga 

Washington, D. C 

Toledo, Ohio 

Flkhart, Ind 

Troy. N. Y 

St. Petersburg, Fla 

Trenton, N. J 

Washington, D. C 

Detroit, Mich 

New Orleans, La 

Asheville, N. C 

Watertown. N. Y 

Palm Beach. Fla 

Woodside, N. Y 

St. Albans. Vt 

Pittsburgh, Pa 

Wheeling. W. Va. 

Detroit. Mich 

339 



650 


50000 


597 


1350 


5000 


445 


1340 


250 


497 


1240 


250 


528 


1240 


250 


532 


860 


250 


441 


1230 


250 d., 100 n. 


469 


1340 


250 


417 


950 


5000 d., 1000 n. 


588 


1450 


250 


394 


1370 


5000 


553 


1270 


500 


460 


1400 


250 


385 


1490 


250 


538 


1340 


250 


653 


910 


5000 


429 


620 


5000 


394 


550 


1000 


615 


1380 


1000 


614 


570 


5000 


528 


930 


1000 


418 


580 


5000 


460 


1340 


250 d., 100 n. 


395 


1100 


500O0 


W7 


1360 


5000 


629 


790 


5000 


616 


1150 


1000 


606 


1240 


lOO 


420 


820 


250 (C.P. 






1450 Kc.) 


453 


1400 


250 


469 


1280 


500 d., 1000 n. 


475 


1340 


100 


557 


1230 


250 


383 


1080 


50000 


383 


1390 


1000 


591 


1250 


1000 


585 


1490 


250 


393 


620 


5000 


631 


1490 


250 


417 


1310 


500 


500 


1290 


,5000 


402 


1500 


50000 


888 


1230 


250 


553 


1340 


250 


421 


980 


1000 


529 


1380 


1000 d.. 500 n. 


394 


920 


1000 


500 


1450 


250 


388 


950 


i>000 


465 


870 


50000 


445 


570 


1000 


531 


790 


1000 


530 


1340 


250 


393 


1600 


250 


630 


1420 


1000 


614 


1490 


250 


578 


1170 


i>0000 


027 


1270 


5000 


408 



STATIONS BY CITIES 

• MAJOR NETWORK AFFILIATIONS • 

Key to Network Abbreviations: C — Columbia Broadcasting System; M — Mutual Broad- 
casting System; B — Blue Network Co.; N — National Broadcasting Co. 



City and Call 

State Letters 

Aberdeen, S. D KABR 

Aberdeen, Wash KXRO 

Abilene, Texas KRBC 

Ada, Okla KADA 

Akron, Ohio (Tallmadge) . . WADC 
WAKR 

Alamosa, Colo KGI W 

Albany, Ga WALB 

WGPC 

Albany, N. Y WABY 

WOKO 

Albany, Oregon KWIL 

Albert Lea, Minn KATE 

Albuquerque, N. M KGGM 

KOB 

Alexandria, La KALB 

Allentown. Pa WCBA 

WSAN 

Altoona, Pa. WFBG 

Amarillo, Texas KFDA 

KGNC 

Ames, Iowa WOI 

Anchorage, Alaska KFQD 

Anderson, Ind WHBU 

Anderson, S. C WAIM 

Anniston, Ala WHMA 

Appleton, Wise WHBY 

Ardmore, Okla KVSO 

Asbury Park, N. J WCAP 

AsheviUe, N. C WISE 

WWNC 

Ashland, Ky WCMI 

Ashland, Wise WATW 

Ashtabula, Ohio WICA 

\storia. Ore KAST 

Atchison, Kans KVAK 

Athens, Ga WGAU 

Atlanta, Ga WAGA 

WATL 

WGST 

WSB 

Atlantic City. N. J WBAB 

WFPG 

Auburn. N. Y WMBO 

Augusta, Ga WGAC 

WRDW 

Augusta, Me WRDO 

Aurora. Ill WMRO 



Maj.r 


City and 


Call 


Major 


Network 


State 


Letters 


Network 


M 


Austin, Texas 


....KNOW 


B-M 


M 




KTBC 


C 


M 


Baker. Ore 


KBKR 




B 


Bakersfield, Calif. . . 


KERN 


B 


c 




KPMC 


M 


B 


Baltimore, Md 


WBAL 


N 






WCAO 


C 


M 




WCBM 


B 


C 




WFBR 


M 


M 




WITH 




C 


Bangor, Me 


WABI 


c 


M 




WLBZ 


N 


M 


Bartlesville, Okla 


KWON 


M 


C 


Batavia, N. Y 


....WBTA 




N 


Baton Rouge, La 


WJBO 


B 


B 


Battle Creek, Mich... 


....WELL 


B 




Bay City, Mich 


....WBCM 


B 




Beaumont, Tex 


....KFDM 


B 


N-B 




KRIC 




M 


Beckley, W. Va 


WJLS 


C 


N 


Bellingham, Wash. . . . 


KVOS 




B 


Bend, Ore 


....KBND 






Berkeley, Calif 


KRE 






Bessemer, Ala 


WJLD 




C 


Big Spring, Tex 


KBST 


M 


B 


Billings, Mont 


KGHL 




M 


Binghamton, N. Y. . . . 


WNBF 


C-M 


B 


Birmingham, Ala 


WAPI 


C 






WBRC 


N 


M-N 




WSGN 


B-M 


c 


Bismarck, N. D 


KFYR 


N 


M-B 


Bloomington, 111 


WJBC 




M 


Bluefield, W. Va 


WHIS 


N-B 




Blytheville, Ark 


....KLCN 




M 


Boise, Ida 


Kno 


N 




Boone, Iowa 


....KFGQ 




C 


Boston, Mass 


WBZ 


N 


B 




WCOP 




M 




WEEI 


C 


C 




WHDH 


B 


N 




WMEX 




C 




WNAC 
WO'RL 


M 




Bowling Green, Ky 


WLBJ 


M 


6 


Bozeman, Mont 


KRBM 


N-B 


C 


Brady, Texas 


....KNEL 




M-N 


Bridgeport, Conn 


WICC 


M 






WNAB 


B 



340 



City and Call Major 

State Letters Network 

Bridgeton, N. J WSNJ 

Bristol, Tenn WOPI N 

Brooklyn, N. Y WBBR 

WBYN 
WLIB 

Brownsville, Texas KEEW 

Brownwood, Texas KBWD 

Brunswick, Ga WMOG 

Buffalo, N. Y WBEN N 

WBNY 

WEBR B 

WGR M 

WKBW C 

BurUngton, la KBUR B 

Burlington, N. C WBBB M 

Burlington, Vt WCAX C 

Butler, Pa WISR 

Butte, Mont KGIR N 

Cairo. Ill WKRO 

Calumet, Mich WHDF 

Camden, N. J WCAM 

Canton, Ohio WHBC M 

Cape Girardeau, Mo KFVS 

Carlsbad, N. M KAVE 

Carthage, 111 WCAZ 

Casper, Wyoming KDFN 

Cedar City, Utah KSUB 

Cedar Rapids, Iowa WMT C 

Cedartown, Ga WGAA 

Centralia-Chehalis, Wash KELA 

Champaign, 111. WDWS 

Charleston, S. C WCSC 

WTMA 

Charleston, W. Va WCHS 

WGKV 

Charlotte, N. C WAYS 

WBT 
WSOC 

CharlottesviUe, Va WCH V 

Chattanooga, Tenn WAPO 

WDEF 
WDOD 

Cheyenne, Wyo KFBC 

Chicago, III WAAF 

WAIT 
WBBM 
WCFL 
WCRW 
WEDC 

WENR B 

WGES 
WGN M 

WJJD 
WLS B 

• WMAQ N 

WMBI 
WSBC 

Chico. Calif KHSL M 

Cicero, 111 WHFC 

Cincinnati, Ohio WCK Y C 

WCPO 

WKRC M 

WLW B-N 

WSAI B-N 



M 
C 
C 

N 

C 

N 
B-M 

C 

N 

B 

N 
B-M 
C 

B 



C 
N-B 



City and Call 

State Letters 

Clarksburg, W. Vs WBLK 

Clarksville, Tenn WJZM 

Clayton (St. Louis) M0....KFUO 

Cleveland, Ohio WCLE 

WGAR 

WHK 

WJW 

WTAM 

Clinton, la KROS 

Clovis, N. M KICA 

Coffey ville, Kans KGGF 

College Station, Tex WT AW 

Colorado Springs, Colo KVOR 

Columbia, Mo KFRU 

Columbia, S. C WCOS 

WIS 

Columbus, Ga WRBL 

WDAK 

Columbus, Miss WCBI 

Columbus, Ohio WBNS 

WCOL 
WHKC 
WOSU 

Concord, N. C WEGO 

Cookeville, Tenn .WHUB 

Cordele, Ga WMJM 

Corpus Christi, Tex KEYS 

KWBU 
KRIS 

Corsicana, Texas KAND 

Corvallis, Ore KOAC 

Covington, Va WKEY 

Cumberland, Md WTBO 

Dallas, Tex KRLD 

KSKY 

WFAA 

WRR 

The Dalles. Ore KODL 

Dalton, Ga WBLJ 

Danville, 111 WDAN 

Danville, Va WBTM 

Davenport, Iowa WOC 

Dayton, Ohio WHIO 

WING 

Daytona Beach, Fla WMFJ 

Decatur, Ala WMSL 

Decatur, 111 WSOY 

Decorah, Iowa K WLC 

Denton, Tex KDNT 

Denver, Colo KFEL 

KLZ 

KMYR 

KOA 

KPOF 

KVOD 

Des Moines, Iowa KRNT 

KSO 
WHO 

Detroit, Mich WJBK 

WJLB 

WJR 

WWJ 

WXYZ 

Devils Lake, N. D KDLR 

Dodge City, Kans KGNO 

Dothan, Ala WAGF 

Du Bois, Pa WCED 



Major 
Network 
N 
M 

M 
C 

M 
B 
N 



B 
B 
C 
B 

B-M 
N 
C 
B-M 
M 
C 
B 
M 



M-N 
M 

B 

N 
C 

N 
M 

M 
C 
B-M 

B 
C 
B 
B 

M 
C 



M 
C 

N 

B 
C 
B-M 

N 



C 
N 
B 
M 



341 



City and Call 

State Letters 

Dubuque. la KDTH 

WKBB 

Duluth. Mmn KDAL 

WEBC 

Durango, Colo KIUP 

Durham, N. C WDNC 

East Lansing, Mich WKAR 

East St. Louis, 111 WTMV 

Saston, Pa WEST 

Eau Claire, Wise WEAU 

El Centro, Calif KXO 

El Dorado, Ark KELD 

Elizabeth City, N. C WCNC 

Elk City, Okla KASA 

Elkhart, Ind WTRC 

Elmira, N. Y WENY 

El Paso, Tex KROD 

KTSM 

Emporia, Kans KTSW 

Enid, Okla. KCRC 

Erie. Pa WERC 

WLEU 

Escanaba, Mich WDBC 

Eugene, Ore KORE 

Eureka, Calif KIEM 

Evansville, Ind WEOA 

WGBF 

Everett, Wash KEVE 

KRKO 

Fairbanks. Alaska KFAR 

Fairmont, W. Va WMMN 

Fall River, Mass WS AR 

Fargo, N. D WDAY 

Fayetteville, N. C WFNC 

Fergus Falls, Minn KGDE 

Findlay, Ohio WFIN 

Fitchburg, Mass WEIM 

Flint, Mich WFDF 

Florence, S. C WOLS 

Fond du Lac, Wis KFIZ 

Fort Dodge. la KVFD 

Fort Lauderdale, Fla WFTL 

Fort Myers, Fla WAAC 

Fort Smith, Ark KFPW 

Fort Wayne, Ind WGL 

WOWO 

Fort Worth, Tex KF JZ 

KGKO 
WBAP 

Frederick. Md WFMD 

Fredericksburg, Va WFVA 

Fremont, Neb KORN 

Freeport, N. Y WGBB 

Fresno, Calif KARM 

KMJ 
KFRE 

Gadsden, Ala WJBY 

Gainesville, Fla WRUF 

Gainesville, Ga WGGA 

Galesburg, 111 WGIL 

Galveston, Texas KLUF 

Garden City. Kans KIUL 



Major 
Network 

M 

B 
C 

N 



M 

N 
M 
B 



B 

M-N 

c 

N 

M 

B 

C 
B-M 

B 
M 
M 
C 
N-B 

M 

C 

M 
N 

M 

M 

M 
B 
B 

M 
M 
M 
C 

N 
B 
M 
B 
N 
C 
B 



C 
N 
M 
M 

M 



City and Call 

State Letters 

Gary, Ind WIND 

Gastonia, N. C WGNC 

Glendale, Calif KIEV 

Glenside, Pa WIBG 

Globe, Ariz KWJB 

Goldsboro, N. C WGBR 

Grand Forks, N. D KFJM 

KILO 

Grand Island. Nebr KMMJ 

Grand Junction, Colo KFX J 

Grand Rapids, Mich WLAV 

WOOD 

Grants Pass, Ore KUIN 

Great Bend, Kans K VGB 

Great Falls, Mont KFBB 

Greeley, Colo KFKA 

Green Bay, Wise WTAQ 

Greenfield, Mass WHAI 

Greensboro, N. C WBIG 

WGBG 

Greensburg, Pa WHJB 

Greenville, Miss WJPR 

Greenville, N. C WGTC 

Greenville, S. C WFBC 

WMRC 

Greenwood, Miss WGRM 

Greenwood, S. C WCRS 

Griffin, Ga WKEU 

Grove City, Pa WS A J 

Gulfport. Miss WGCM 

Hagerstown, Md WJE J 

Hammond, Ind WJOB 

Hannibal, Mo KHMO 

Harlan, Ky WHLN 

Harlingen, Texas KGBS 

Harrisburg, 111 WEBQ 

Harrisburg, Pa. WHP 

WKBO 

Harrisonburg, Va WSVA 

Hartford, Conn WDRC 

WNBC 

WTHT 

WTIC 

Hastings, Nebr KH AS 

Hato Rey, Puerto Rico WIAC 

Hattiesburg, Miss WFOR 

Hazleton, Pa WAZL 

Helena, Ark KFFA 

Helena, Mont KPFA 

Henderson, Ky WSON 

Herrin. Ill WJPF 

Hibbing, Minn WMFG 

Hickory, N. C WHKY 

High Point, N. C WJklFR 

Hilo. Hawaii KHBC 

Hobbs, N. M KWEW 

Holyoke, Mass WHYN 

Honolulu, Hawaii KGMB 

KGU 

Hopkinsville. Ky WHOP 

Hot Springs, Ark KTHS 

KWFC 
Houston. Texas KPRC 



Major 
Network 
C 
B 



N 
M 



M 

M-B 

N 

M 

M 

C 

M 

C 

M 
C 

B 

M 
M 
N 
B-M 
B 
N 



B 
M 

B 

C-M 

C 

M-N 

C 
B 

M 
N 



N-B 



N 

B 
B 

C-M 

M 

C-M 

N-B 

C 

B 

M 

N 



342 



City and Call 

State Letters 

KTRH 
KXYZ 

Huntington, W. /a WSAZ 

Huntsville, Ala WBHP 

HuntsviUe, Tex KSAM 

Hutchinson, Kans KWBW 

Idaho Falls, Ida KID 

Indianapolis, Ind WFBM 

WIBC 
WIRE 
WISH 

Iowa City, Iowa WSUI 

Ironwood, Mich WJMS 

Ithaca, N. Y WHCU 

Jackson. Mich WIBM 

Jackson, Miss WJDX 

WSLI 

Jackson, Tenn WTJS 

Jacksonville, Fla WJAX 

WJHP 
WMBR 
WPDQ 

Jacksonville, 111 WLDS 

Jamestown, N. Y WJTN 

Jamestown, N. D KSJB 

Janesville, Wise WCLO 

Jefferson City, Mo KWOS 

Jerome, Ariz KCRJ 

Jersey City, N. J WHOM 

Johnson City. Tenn WJHL 

Johnstown, Pa WJAC 

Joliet, 111 WCLS 

Jonesboro. Ark KBTM 

Joplin, Mo WMBH 

Juneau, Alaska KINY 

Kalamazoo, Mich WKZO 

Kalispell. Mont KGEZ 

Kansas City, Kans. KCKN 

Kansas City. Mo KCMO 

KMBC 

WDAF 

WHB 

Kearney, Nebr KGFW 

Keene. N. H WKNE 

Ketchikan, Alaska KTKN 

Kilgore, Texas KOCA 

Kingsport, Tenn WKPT 

Kingston, N. Y WKNY 

Kinston, N. C WFTC 

Klamath Falls, Ore KFJI 

Knoxville, Tenn WBIR 

WNOX 
WROL 

Kokomo, Ind WKMO 

Laconia, N. H WLNH 

LaCrosse, Wise WKBH 

Lafayette, Ind WASK 

Lafayette, La KVOL 

La Grange, Ga WLAG 

^a Grande, Ore KLBM 

Lajunta, Colo KOKO 

Lake Charles. La KPLC 



Major 
Network 

C 

B-M 
B 

M 



C 
M 
N 
B 

M 
C 

B 
N 
B 
M-B 
N 
B 
C 
M 

B 
M 
M 
M 



M 
B 
C 

N 
M 

C 

M 

N 
M 
B 

B-M 
C 

N 

M , 
N-B 



City and > Call 

State Letters 

Lakeland, Fla WLAK 

Lancaster, Pa WGAL 

Lansing, Mich WJIM 

Lapeer, Mich WMPC 

Laredo, Tex KPAB 

Las Vegas, N. M KFUN 

Las Vegas. Nev KENO 

Laurel. Miss WAML 

Lawrence, Kans KFKU 

WREN 

Lawrence, Mass WLA W 

Lawton, Okla KSWO 

Lewiston, Ida KRLC 

Lewiston, Me WCOU 

Lewistown, Pa WMRF 

Lexington, Ky WLAP 

Lihue, Hawaii KTOH 

Lima. Ohio WLOK 

Lincoln. Nebr KFAB 

KFOR 

Little Rock, Ark KARK 

KGHI 
KLRA 

Logan. Utah KVNU 

Logan. W. Va WLOG 

Long Beach, Calif KFOX 

KGER 

Longview, Texas KFRO 

Longview, Wash KWLK 

Los Angeles. Calif KECA 

KFAC 
KFI 
KFSG 
KFVD 
KFWB 
KGFJ 

i:hj 

KMPC 

KMTR 

KNX 

KRKD 

Louisville, Ky WAVE 

WGRC 
WHAS 
WINN 

Lowell, Ariz KSUN 

Lowell, Mass WLLH 

Lubbock, Texas KFYO 

Lufkin, Texas KRBA 

Lynchburg, Va WLVA 

Macon, Ga WBML 

WMAZ 

Madison. Wise WH A 

WIBA 

Manchester, N. H WFEA 

' WMUR 

Mandan, N. D KGCU 

Manhattan, Kans KSAC 

Manitowoc, Wise WOMT 

Mankato, Minn KYSM 

Mansfield. Ohio WM AN 

Marblehead, Mass WESX 

Marion, Ohio WMRN 

Marquette. Mien .. WDMJ 



Major 

Net wort 

N 

M-N 

B 



M 
N-B 

M 

N 
C 
B-M 

N 
B. 
C 

M 



N 
M 
C 

B 

M 
M 

B-M 

M-B 
C 

N-B 
N 
B 
M 



343 



City and CaU 

State Letters 

Marrinette, Wise WMAM 

Marshalltown, la KFJB 

Marshfield, Ore KOOS 

MartinsviUe, Va WMVA 

MarysvUle, CaUf KM YC 

Mason City, Iowa KGLO 

Mayaguez. P. R. WPRA 

McComb, Miss WSKB 

Medford, Ore KMED 

Medford, Wise WIGM 

Memphis, Tenn WHBQ 

WMC 
WMPS 
WREC 

Merced, Calif KYOS 

Meridian, Miss WCOC 

Miami, Fla WIOD 

WQAM 

Miami Beach, Fla WKAT 

Middletown, N. Y WALL 

Midland, Texas KRLH 

Miles City, Mont KRJF 

Milwaukee, Wise WEMP 

WISN 
WTMJ 

Minneapolis, Minn WCCO 

WDGY 

WLB 

WLOL 

WTCN 

Minot, N. D KLPM 

Missoula, Mont KGVO 

Mobile, Ala WALA 

WMOB 

Modesto, Calif KTRB 

Monroe, La KMLB 

Monterey, Calif KDON 

Montgomery, Ala WCOV 

WSFA 

Moorhead, Minn KVOX 

Morgantown, W. Va WAJR 

Moultrie, Ga WMGA 

Muncie, Ind WLBC 

Muscle Shoals City, Ala WLAY 

Muskegon, Mich WKBZ 

Muskogee, Okla KBIX 

Nampa, Ida KFXD 

Nashville, Tenn WLAC 

WSIX 
WSM 

Natchez, Miss WMIS 

Newark, N. J WHBI 

WAAT 

New Albany, Ind WGRC 

New Bedford, Mass WNBH 

Nek Bern, N, C WHIT 

Newburgh, N. Y WGNY 

New Castle, Pa WKST 

New Haven, Conn WELI 

New Kensington, Pa WKPA 

New London, Conn WNLC 

New Orleans, La WDSU 

WJBW 
WNOE 



Major 
Network 



M 
N 
M 
C 



N-B 

M 

N 
B-M 
C 

M 
C 

N 
C 

B 

M, 

B 
C 
N 
C 



M 

B 

M 
C 

N 
B-M 

B 

M 

c 

N 
M 



C 
M 
B 
B 

C 

B-M 
N 



City and Call Major 

State Letters Network 

WSMB N 

WWL C 

Newport News, Va WGH B 

New York WABC C 

WBNX 

WEAF N 

WEVD 
WHN 
WINS 
WJZ B 

WMCA 

WNEW 

WNYC 
WOV 
WOR M 

WQXR 

Niagara Falls, N. Y WHLD 

Norfolk, Nebr WJAG 

Norfolk, Va WTAR N 

Norman, Okla WNAD 

Northfield, Minn WCAL 

North Platte, Neb KODY N 

Oakland, Calif KLS 

KLX 

KROW 

Oeala, Fla WTMC 

Ogden, Utah KLO 

Ogdensburg, N. Y WSLB 

Oklahoma City, Okla KOCY 

KOMA 

KTOK 
WKY 

Okmulgee, Okla KHBG 

Olean, N. Y WHDL 

Olympia, Wash KGY 

Omaha, Nebr KBON 

KOIL 

KOWH 
WOW 

Opelika, Ala WJHO 

Orlando, Fla WDBO 

WLOF 

Oshkosh, Wise WOSH 

Ottumwa, Iowa KBIZ 

Owensboro, Ky WOMI 

Paducah, Ky WPAD 

Palestine, Tex KNET 

Palm Beach, Fla WWPG 

Pampa, Texas KPDN 

Panama City, Fla WDLP 

Paris, Texas KPLT 

Parkersburg, W. Va WPAR 

Pasadena, Calif KPAS 

KPPC 

KWKW 

Paterson, N. J WPAT 

Pawtucket, R, I WFCI B 

Pecos, Texas KIUN 

Pendleton, Ore KWRC 

Pensacola, Fla WCOA N 

Peoria, 111 WMBD C 

Philadelphia. Pa KYW N 

WCAU C 



B 

M 

M 
C 
B 
N 

B 
M 
M 
C 
B 
N 
M 
C 
B 
B 



B-M 
M 



M 

C 



344 



City and Call 

State Letters 

WDAS 

WFIL 

WHAT 

WIBG 

WIP 

WPEN 

WTEL 

Phoenix, Ariz KOY 

KPHO 
KTAR 

Pierre, S. D KGFX 

Pine Bluff, Ark KOTN 

Pittsfield, Mass WBRK 

Pittsburg, Kans KOAM 

Pittsburgh, Pa KDKA 

KQV 

WCAE 

WJAS 

WWSW 

Plainview, Tex KVOP 

Plattsburg, N. Y WMFTP 

Pocatello, Ida KSEI 

Ponca City, Okla WBBZ 

Ponce, Puerto Rico WPAB 

WPRP 

Pontiac, Mich WCAR 

Poplar Bluff, Mo K WO C 

Port Arthur, Tex KPAC 

Port Huron, Mich WHLS 

Portland, Me WCSH 

WGAN 

Portland, Ore KALE 

KBPS 
KEX 
KGW 
KOIN 
KWJJ 
KXL 

Portsmouth, N. H WHEB 

Portsmouth, Ohio WPA Y 

Portsmouth, Va WSAP 

Poughkeepsie, N. Y WKIP 

Powell, Wyo KPOW 

Po5mette, Wise WIBU 

Prescott, Ariz KYCA 

Presque Isle, Me WAGM 

Price, Utah KEUB 

Providence, R. I WEAN 

WJAR 
WPRO 

Provo, Utah KOVO 

Pueblo, Colo KGHF 

Pullman, Wash KWSC 

Quincy, 111 WTAD 

Racine, Wise WRJN 

Raleigh, N. C WPTF 

WRAL 

Rapid City, S. D KOBH 

WCAT 

Reading, Pa WEEU 

WRAW 

Redding, Calif KVCV 

Reno, Nev KOH 

Rice Lake, Wise WJMC 



Major 
Network 



N-B 

M 
M 

N 
N 
B 
M 
C 



M 
M 
N 
C 

M 

B 
N 
C 



M 

M 

N 
C 



City and Call 

State Letters 

Richmond, Ind WKBV 

Richmond, Va WBBL 

WMBG 
WRNL 
WRVA 

Riverside, Calif KPRO 

Roanoke, Va WDB J 

WSLS 

Roanoke Rapids, N. C WCBT 

Rochester, Minn KROC 

Rochester, N. Y WHAM 

WHEC 
WSAY 

Rockford, 111 WROK 

Rock Island, 111 WHBF 

Rock Springs, Wyo KVRS 

Rocky Mount, N. C WEED 

Rome, Ga WRGA 

Roseburg, Ore KRNR 

Roswell, N. M KGFL 

Royal Oak, Mich WEXL 

Rutland. Vt WSYB 

St. Albans, Vt WWSR 

St. Augustine, Fla WFOY 

St. Cloud, Minn KFAM 

St. Joseph, Mo KFEQ 

St. Louis, Mo KMOX 

KFUO 

KSD 

KWK 

KXOK 

WEW 

WIL 

St. Paul, Minn KSTP 

WMIN 

St. Petersburg, Fla WSUN 

WTSP 

Sacramento, Calif KFBK 

KROY 

Safford, Ariz KGLU 

Saginaw, Mich WSAM 

Salem, Ore KSLM 

Salina, Kans KSAL 

Salisbury, Md WBOC 

SaUsbury, N. C WSTP 

Salt Lake City, Utah KDYL 

KSL 
KUTA 

San Angelo, Tex KGKL 

San Antonio, Tex KABC 

KMAC 
KONO 
KTSA 
WOAI 

San Bernardino, Calif KFXM 

San Diego, Calif KFMB 

KFSD 
KGB 

San Francisco, Calif KFRC 

KGO 
KJBS 
KPO 
KSAN 
KSFO 
KYA 

San Jose, Calif KQW 

San Juan, Puerto Rico WKAQ 

WNEL 

San Luis Obispo, Calif KVEC 

Santa Ana, Calif KVOE 

Santa Barbara, Calif KDB 

KTMS 

Santa Fe, N. M KVSF 

Santa Rosa, Calif KSRO 

Saranac Lake, N. Y WNBZ 

Sarasota, Fla WSPB 

Sault Ste. Marie. Mich WSOO 

Savannah, Ga WSAV 

WTOC 



Major 
Network 



N 
B-M 

C 

B 

C 

B>M 
B-M 
N-B 

N 

C 
M-B 

B 

M 



C 

N 
B 
C 

N 
M 
B 



B 
M 
B 
C 

N 
N 

M 

M 

M 

N 
C 

B 

M 
B-M 



C 
N 

M 
B 
N 
M 

M 
B 



C 
C 
N 
M 
M 
M 
B 



345 



City ana Call 

State Letters 

Schenectady, N. Y WGY 

WSNY 

Scottsbluff, Nebr KGKY 

Scranton, Pa WARM 

WGBI 
WQAN 

Seattle, Wash KEVR 

KIRO 

KJR 

KOL 

KOMO 

KRSC 

KTW 

KX A 

Sedalia, Mo KDRO 

Selma, Ala WHBB 

Sharon, Pa WPIC 

Shawnee. Okla KGFF 

Sheboygan. Wise WHBL 

Shenandoah, la KFNF 

KMA 

Sheridan. Wyo KWYO 

Sherman. Texas KRRV 

Shreveport, La KRMD 

KTBS 
KWKH 

Siloam Springs, Ark KUOA 

Sioux City, la KSCJ 

KTRI 

Sioux Falls, S. D KELO 

KSOO 

South Bend. Ind WSBT 

Spartanburg, S. C WORD 

WSPA 

Spencer, la KICD 

Spokane, Wash KFIO 

KFPY 

KGA 

KHO 

Springfield, 111 WCBR 

WTAX 

Springfield, Mass WBZA 

WMAS 
WSPR 

Springfield, Mo KGBX 

KTTS 
KWTO 

Springfield, Ohio WIZE 

Stamford, Conn WSRR 

SteHing. Colo KGEK 

Steubenville, Ohio WSTV 

Stevens Pt.. Wise WLBL 

Stockton, Calif KGDM 

KWG 

SuflFolk. Va WLPM 

Sumter. S. C WFIG 

Sunbury. Pa WKOK 

Superior. Wise WDSM 

Sweetwater. Tex KXOX 

Sidney, Mont KGCX 

Syracuse, N. Y WAGE 

WFBL 
WOLF 
WSYR 

Tacoma. Wash KMO 

KTBI 
KVI 

Tallahassee. Fla WTAL 

Tampa. Fla .'.■.■ .'wD AE 

^ , ^ WFLA 

Temple. Texas KTF.M 

Terre Haute. Ind WBOW 

Tezarkana. Tex KCMC 

Thomasville. Ga WPAX 

Toccoa. Ga ....WRLC 

Toledo. Ohio WSPD 

WTOL 

Topeka, Kans WTBW 

Town of Allegany. N. Y...WHDL 

Traverse City, Mich WTCM 

Trenton, N. J WTN T 

WTTM 
"'''""V. N. Y WHAZ 

WTRY 



Major 

Network 

N 



B-M 
C 



M 

B 

M 

B-M 

M 
B 
N 
C 

B 
M 
N 
N 
C 
B 
C 
M 
M 
C 
B 
N 
B 
C 
N 
C 
B 
N-B 
M 
B 
B 
B 

M 

C 
B 

B 

M-B 



B-M 
C 
M 
N 
M 



C 

N 
M-B 
N-B 

M 



City ana Call 

State Letters 

Tucson, Ariz KTUC 

KVOA 

Tucumcari, N. M KTNM 

Tulsa, Okla KOME 

KTUL 
KVOO 

Tuscaloosa. Ala WJRD 

Tuscola. Ill WDZ 

Twin Falls, Ida KTFI 

Tyler, Texas KGKB 

Uniontown, Pa WMBS 

Urbana. Ill WILL 

Utica, N. Y WIBX 

Valdosta, Ga WGOV 

Valley City, N. D KOVC 

Vancouver, Wash KVAN 

Vermilion,- S. D KUSD 

Vernon, Texas KVWC 

Vicksburg, Miss WQBC 

Victoria. Texas KVIC 

Vincennes, Ind WAOV 

Virginia, Minn WHLB 

Visalia. Calif KTKC 

Waco, Texas WACO 

Wallace, Ida KWAL 

Walla Walla, Wash KUT 

Warren, Ohio WRRN 

Washington, D. C WINX 

WTOP 

WMAL 
WOL 
WRC 

WWDC 

Washington, N. C WRRF 

Washington, Pa WJPA 

Waterbury, Conn WATR 

WBRY 

Waterbury. Vt WDEV 

Waterloo, la KXEL 

Watertown, N. Y WATN 

WWNY 

Watertown. S. D KWAT 

Watson ville. Calif KHUB 

Wausau. Wise WS AU 

Waycross. Ga WAYX 

Welch, W. Va WBRW 

Wenatchee. Wash KPQ 

Weslaco, Texas KRGV 

West Palm Beach, Fla WJIIO 

West Lafavette. Ind WBAA 

Wheeling, W. Va WKWK 

WWVA 

White Plains, N. Y WFAS 

Wichita, Kans KANS 

KFBI 
KFH 

Wichita Falls, Tex KWFT 

Wilkes-Barre, Pa WBAX 

WBRE 

Williamson, W. Va WBTH 

Williamsport, Pa WRAX 

Willmar, Minn KWLM 

Wilmington, Del WDEL 

WILM 

Wilmington. N. C WMFD 

Wilson, N. C WGTM 

Winchester, Va WINC 

Winona, Minn KWNO 

Winston Salem, N. C WAIR 

WSJS 
Wisconsin Rapids, Wise. . . .WFHR 

Woodside. N. Y WWRL . 

Worcester, Mass WAAB 

WORC 
WTAG 

Yakima. Wash KIT 

Yankton. S. Dak WNAX 

York, Pa WORK 

WSBA 
Youngstown, Ohio WFMJ 

WKBN 

Yuma, Ariz KYUM 

Zanesville, Ohio WHIZ 

Zarephath. N. J WAWZ 



Major 
Network 

C 
N 

B-M 
C 
N 



N 
C 

C 
M 



N-B 

B 
B-M 

M 

C 
B 

M 
N 



B 

N 
C 

C 
B 

N 
B-M 
C 
C 
M 
N 

N 
M 
N 
M 
B 
M 
B 
M 
B-M 
N« 
M 

M 
B 
C 
M 

C 
M-N 

B 

B 

C 
N-B 

N 



346 



ALABAMA 



For Latest U, S. Census Population And Radio Homes Data And 
Statistics on '^Shifting Population" Please Turn To Pages 233-286 



W H M A 

ANNISTON— EST. 1938 

BLUE NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Anniston Broadcasting Co. 

Operated By Harry M. Ayers 

Address Radio Building, 1330 Noble St. 

Phone Number 2380 

Transmitter Location Radio Building, 

1330 Noble St. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Anniston Star 

News Service AP, UP 

Transcription Service World Broadcasting 

Representative Sears & Ayer, Inc. 

Personnel 

Owner Harry M. Ayers 

Station-Commercial Manager J. W. Buttram 

Program-Publicity Director . . Dr. Frank McLean 

Production Manager Malcolm Street 

Sales Promotion Manager-Musical Director. . . . 
Mrs. Ruby Meigs 

Chief Engineer James Hudson 

Director of War Programs J. W. Butram 



W J L D 

BESSEMER— EST. 1942 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By J. Leslie Doss 

Address Hotel Gary 

Phone Number 2300; 2301 

Transmitter Location Blue Lake Site 

Time on the Air 6 a.m. to 1 1 p.m. 

News Service AP 

Transcription Service World Broadcasting 

System-Keystone Broadcasting System 
Representative Keystone Broadcasting System 

Personnel 

Owner J. Leslie Doss 

Station-Commercial Manager and Production 

Manager Hal Falter 

Program Director and) Director of War 

Programs Byrl Cooley 

Chief Announcer Alvin Davis 

Artists Bureau Billie Cliff Evans 

Chief Engineer. ..... .Calawoy M. Callicott 



W A P I 



BIRMINGHAM— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1070 Kc Power: 5000 Watts 

Owned By Alabama Polytechnic In- 
stitute, University of Alabama, Alabama 
College. 

Licensee Voice of Alabama. Inc 

Address Protective Life Bldg. 

Phone Number 3-8116 

Studio Addresses Protective Life Bldg.; 

University of Alabama Campus, Tuscaloosa; 
Alabama College Campus. Montevallo; Ala- 
bama Polytechnic Institute Campus. Auburn. 

Transmitter Location Sandusky, Ala. 

Time on the Air: 5:45 a.m. to 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

News Service UP 

Representative Radio Sales 

Personnel 

Chairman of Board Ed Norton 

President-General Manager Thad Holt 

National Sales & Promotion 

Manager H. H. Holthouser 

Program Director Jimmie Willson 

Production Manager Burt McKee, Jr 

Publicity Director Mary Bennett 

Musical Director Clo McAlpin 

Chief Engineer N. S. Hurley 



W B R C 

BIRMINGHAM— EST. 1925 

NATIONAL BROADCASTING CO. 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By . . Birmingham Broadcast- 
ing Co., Inc. 

Address. WBRC Bldg . Box 2311 

Phone Number 4-7741 

Transmitter Location .... 2400 Arkedelphia Rd. 
Time on the Air 6:00 a.-n to 12:00 midnite; 
Sundays, 7:00 am to 12:00. 

Transcription Service Standard Radio 

Representative Paul H, Raymer Co. 

Personnel 

President-General Manager J. C. Bell 

Ass't Manager John M. Connolly 

Program Director Herbert C. Grieb 

Chief Engineer G. P. Hamann 



347 



ALABAMA 



W S G N 

BIRMINGHAM— EST. 1925 

BLUE NETWORK 
MUTUAL BROADCASTING SYSTEM 

Frequency: 610 Kc Power: 5000 d.; 1000 n. 

Owned-Operated by The Birmingham 

News Co. 

Address Dixie Carlton Hotel 

Phone Number 4-3434 

Transmitter Location Alabama State 

Fair Grounds 
Time on the Air: 5 a.m. to 12 midnight 

days, 7 a.m. to 12 midnight 
Newspaper Affiliation Birmingham News; 

Birmingham Age-Herald 

News Service AP 

Transcription Service NBC Thesaurus, 

Langworth; Davis & Schwegler 
Representative Headley-Reed Co. 

Personnel 

General Manager Henry P. Johnston 

Assistant to Manager Evelyn Hicks 

Sales Production Manager and Publicity 

Director Edgar Hinkle 

Program Director Bill Terry 

Production Manager John Bartlett 

Traffic Manager M C Black 

Chief Engineer Gordon Bishop 



W M S L 

DECATUR— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tennessee Valley 

Broadcasting Co. 

Address 511 Bank St 

Phone Number 802-3-4 

Transmitter Location Decatur, Ala. 

Time on the Air Unlimited License 

News Service UP 

Transcription Service .... World Broadcasting 

System 
Representative Headley-Reed Co. 

Personnel 

President Melvin Hutson 

Secretary-Treasurer Clyde Hendrix 

Station-Commercial Manager Curtis Gover 

Program-Publicity Manager Genevra Hough 

Bell 
Production Manager-Chief 

Announcer John L. Slatton 

Chief Engineer Calloway M. Callicott 



W A G F 

DOTHAN— EST. 1933 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Dothan Broadcasting 

Company 

Address 204 V2 E. Main Street 

Phone Number 1430 

Transmitter Location Headland Highway. 

Dothan 

Time on the Air Daytime license 

Newspaper Affiliation Dothan Eagle 

Transcription Service Standard Radio 

Representative Headley-Reed Company 

Personnel 

Station Manager Julian C. Smith 

Commercial Manager Fred Moseley 

Program Director and 

Chief Announcer Willard Wilkes 

Production Manager and 

Chief Engineer • • John T. Hubbard 

W J*B Y 

GADSDEN— EST. 1928 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Gadsden Broadcast- 
ing Co , Inc- 

Address 108 Broad Street 

Phone Number 88 

Transmitter Location 108 Broad Street 

Time on the Air 7 a.m. to 11.00 p.m. 

News Service Transradio 

Representative Sears & Ayer 

Personnel 

President B. H. Hopson 

Station Manager and 

Program Director Beatrice Tate Benton 

Commercial Manager. Sam Benton 

Chief Engineer L. O. Brunes 

BH P 

HUNTSVILLE— EST. 1937 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

NORTH ALABAMA NETWORK 

Frequency: 1230 Kc Power 250 Watts 

Owned-Operated By W. H. Pollard 

Address 318 W. Clinton St. 

Phone Number 313 

Transmitter Location . . . . 1 Va West of Huntsville 
Time on the Air Unlimited license 

Personnel 

President-Station Manager and 

Commercial Manager W. H Pollard 

Program Director Margaret Speake 

Production Manager Hugh McDonald 

Chief Announcer and 

Chief Engineer John Garrison 



348 



ALABAMA 



W A L A 

MOBILE— EST. 1930 

NATIONAL BROADCASTING CO. 

Frequency: 1410 Kc Power: 5000 Watts 

Owned By W. O. Pope 

Operated By Pope Broadcasting Co. 

Address .106 St. Joseph St., AT&N 

Railroad Bldg. 

Phone Number Dexter 3-3787 

Transmitter Location Tensas Bridge Head, 

Baldwin County 
Time on the Air .6 am- to 11:00 p.m.; 

Sundays, 8:00 a.m. to 11:00 p.m. 

News Service ^ 

Transcription Service Standard Radio 

Representative Headley-Reed Co. 

Personnel 

General Manager W. O. Pape 

Commercial Manager H. K. Martin 

Program Director-Chief 

Announcer Charles Saunders 

Musical Director Agnes Pirtle 

Chief Engineer Raymond Hurley 

W MO B 

MOBILE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
BLUE NETWORK 

Frequency: 1230 Kc ...Power: 250 Watts 

Owned-Operated By S. B. Quigley 

Business Address 600 St. Louis St.. 

(Quigley Building) 

Phone Number Belmont 2-4566 

Studios Addresses 600 St. Louis St.; 

Transmitter Location 600 St. Louis St. 

Time on the Air Unlimited License 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Sears & Ayer, Inc. 

Personnel 

Station Manager S. B. Quigley 

Commercial Manager F. E. Busby 

Program-Production Director. . .Wallace Dunlap 
Chief Engineer T. L. Greenwood 



W C V 

MONTGOMERY— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Capital Broadcasting 

Company, Inc. 

Business Address 2 Montgomery SU 

Phone Number 5781 

Transmitter Location Narrow Lane Road, 

Montgomery 
Time on the Air 17 hours daily 



News Service INS 

Transcripion Service Standard Radio 

Representative Howard H. Wilson Co. 

Personnel 

President-Station Mgr G. W. Covington, Jr 

Commercial Manager John C Hughes 

Executive Secretary Evelyn B. Robinson 

Musical Director •• . .Weston Briti 

Program Director Malcolm Richards 

Chief Engineer W. D. Weatherly 

WS*FA 

MONTGOMERY— EST. 1930 

NATIONAL BROADCASTING CO. 
Frequency: 1440 Kc Power: 1000 d.; 

500 n. 
Owned-Operated By Montgomery 

Broadcasting Co.", Inc. 

Business Address P. O. Box 1031 

Phone Number 8361 

Studio Address ..Jefferson Davis Hotel 

Transmitter Location Narrow Lane Road, 

Time on the Air. • ■ 5:45 am- to 11:05 p.m. 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Headley-Reed Co. 

Personnel 

President-General Manager Howard E. Pill 

Station Manager John B. DeMotle 

Local Sales Manager W. W. Hunt 

Publicity Director Leland Childs 

Program-Musical Director and 

Production Manager Caldwell Stewart 

Chief Engineer Cliff Shelkofsky 

W L*A Y 

MUSCLE SHOALS CITY— EST. 1933 

MUTUAL BROADCASTING SYSTEM 
NORTH ALABAMA NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Muscle Shoals 

Broadcasting Corporation 

Address Muscle Shoals, Ala. 

Phone Number 1450 

Transmitter Location Muscle Shoals, Ala. 

Time on the Air 6:45 am. to 11 p m.; 

Sundays, 7:30 a.m. to 11:00 pm. 

News Service UP 

Transcription Service Standard Radio 

Representative Sears & Ayer 

Personnel 

President J. C, Russell 

Station and Commercial Manager and 

Publicity Director E. J. Sperry 

Program-Musical Director and 

Production Manager Sarah Smith 

Sales Promotion Mgr Louis Harris 

Chief Engineer J W Smith 

Chief Announcer Garland Burt 

349 



ALABAMA-ARIZONA 



W J H 

OPELIKA— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power 250 d.; 100 n. 

Owned-Operated By Opelika-Aubum 

Broadcasting Co. 

Address 1400 Auburn Road 

Phone Number 856 

Transmitter Location 1400 Auburn Road 

Time on the Air 6:00 a.m. to 12:00 mid. 

News Service UP 

Personnel 

Station Manager and 

Chief Engineer F Marion Hyatt 

Commercial Manager James T. Ownby 

Sales Promotion and Production Manager and 

Program Director Hugh Web 

Publicity Director Anne Davis 

Musical Director Robert Cronander 

• 

W H B B 

SELMA— EST. 1935 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 100 Watts 

Owned-Opsrated By Selma Broadcasting 

Company. Inc. 



Business Address 209 Washington St. 

Phone Number 1233 

Studio Address 209 Washington St., 

Selma, Ala. 

Transmitter Location Seventh Ave., North 

Time on the Air 14V2 hours daily 

Representative Sears & Ayer, Inc. 

Personnel 

Station-Commercial Mgr Julien Smith, Jr 

Sales Promotion Manager- 
Program Director Erin Reynolds 

Chief Announcer. lames Stanley 

Chief Engineer T. F Kelley. Jr. 

W J*R D 

TUSCALOOSA— EST. 1936 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By James R. Doss, Jr. 

Address First National Bank Bldg. 

Phone Number 4464-65 

Transmitter Location Jug Factory & 

Greensboro Roads 

Time on the Air Unlimited license 

Transcription Service. .. .World Broadcasting 

System, C. P. MacGregor 
Representative Headley-Reed Co.. 

Personnel 

Owner J. R. Doss, Jr. 



©MA 



For Latest U. S. Census Population And Radio Homes Data And 
Statistics on "Shifting Population" Please Turn To Pages 233-286 



GLOBE— EST. 1938 

NATIONAL BROJIDCASTING COMPANY 
ARIZONA BROADCASTING CO. 

Frequency: 1243 Kc Power: 250 Watts 

Owned-Operated By: The Gila Broadcasting 

Co., Inc 

Business Address Globe 

Phone Number Globe 41 

Studio Addr9ss South Globe, Arizona 

Transmitter Location. .. .South Globe, Arizona 

Time on the Air 7:30 am. to 8:00 p.m. 

Representative . . . Arizona Broadcasting System 

Personnel 

President Louis F Long 

Manager Paul Merrill 

Commercial and Sales 

Promotion Manager E. S Shoecraft 

Program and Publicity 

Director Willard Shoecraft 

Chief Announcer Lester McBride 

Chief Engineer Herbert Hartman 



1% C# l€ J 

JEROME— EST. 1930 

ARIZONA BROADCASTING CO. 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned Operated By Central Arizona 

Broadcasting Co. 

Address 811 Main St. 

Phone Number Jerome 88 

Transmitter Location 811 Main St. 

Time on the Air Unlimited license 

Newspaper Affiliation Prescott Evening 

Courier 
Transcription Service C. P. MacGregor 

Personnel 

President Delia Tovrea Stuart 

Station Manager Erma K. Scholey 

Chief Engineer Wayne Fernyhough 



350 



ARIZONA 



K S U N 

LOWELL— EST. 1933 

ARIZONA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Copper Electric Co. 

Address Lowell, Ariz. 

Phone Number Lowell 9 

Transmitter Location Lowell, Ariz. 

Time on the Air 7 a.m. to 11 p.m. 

News Service AP 

Representative John Blair & Co. 

Personnel 

Station Manager Carleton W. Morris 

Commercial Manager Hugh Keyes 

Program Director Esther Morris 

Production Manager Marion McKinney 

Chief Engineer Earl Hickman 

• 

K Y 

PHOENIX— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 
THE ARIZONA NETWORK 

Frequency: 559 Kc Power: 1000 Watts 

Ownsd-Cperated By Salt River Valley 

Broadcasting Company 

Address 836 North Central Avenue 

Phone Number 4-4144 

Transmitter Location 12th St. & Camel- 
back Rd. 

Time on the Air 6 a.m. to 12:00 midnight 

Newspaper Affiliation Prairie Farmer 

Publishing Co., Arizona Farmer 

News Service AP; Transradio 

Transcription Service World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

Chairman of Board Burridge D. Buller 

President W. A. Baldwin 

Commercial Manager John L. Hogg 

Business Manager Albert D. Johnson 

Program Director John R. Williams 

Saiss Promotion-War Program 

Director Frances C. Myers 

Chief i^.nnouncer and 

Production Manager Joe Dana 

Musi-rol Director Alfred Becker 

Chief Engineer Francis A. Higgins 

• 

K P H 

PHOENIX— EST. 1940 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By M. C. Reese 



Business Address 415 First National 

Bank Bldg. 

Phone Number. 3-3197 

Studio Address 24th Ave. & Buckeye Rd. 

Transmitter Location 24th Ave. 6 

Buckeye Rd. 

Time on the Air 6 a.m. to midnight 

News Service INS 

Transcription Service Associated 

Music Publishers 
Representative John E. Pearson Co 

Personnel 

Executive Manager M. C. Reese 

Station-Program Manager D. C. Reese 

Publicity Director Sharon Stanford 

Musical Director M. C. Reese, Jr. 

Chief Engineer Louis Subblett 



KT A R 

* PHOENIX— EST. 1922 

BLUE NETWORK— NBC 
ARIZONA BROADCASTING CO. 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Broadcasting 

Company 

Business Address 711 Heard Building 

Phone Number 4-4161 

Studio Address Atop the Heard Building 

Transmitter Location 36th St. & East 

Thomas Road 
Time on the Air 6:00 a.m. to 12 midnight; 

Sundays, 7:90 a.m. to 12:15 am 
Newspaper Affiliation Arizona Republic 

and Phoenix Gazette 

News Service AP; INS; UP 

Transcription S'^rvice NBC Thesaurus. 

Standard Radio Library and Langworth 
Representalive Paul H. Raymer Co. 

Personnel 

President Sam Kahan 

General Manager Dick Lewis 

Commercial Manager J. R. Heath 

Sales Promotion Manager. .T. M. Pennington 

Program Director J. Howard Pyle 

Director of War Programs Dick Lewis 

Publicity Director Francis Connolly 

Chief Announcer Jimmy Powell 

Traffic Manager Jeanne Roberts 

Artists' Bureau Head Mary Louise Watson 

Chief Engineer Haroli Haughawou! 



351 



ARIZONA 



K Y C A 

PRESCOTT— EST. 1940 

NATIONAL BROADCASTING COMPANY 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Southwest Broad- 
casting Company 

Address East Gurley St. 

Phone Number 244 

Transmitter Location East Gurley St. 

Time on the Air Unlimited License 

News Service INS 

Transcription Service NBC Thesaurus 

Representative Paul Raymer Co. 

Personnel 

President Albert Stetson 

Station and Commercial Mgr .... Harold Ritter 

Program Director Roberta Pfister 

Artists' Bureau Byron Lee McCcdl 

Chief Engineer and 

Production Manager. .Frederick R- Blackburn 



K G L U 



S AFFORD— EST. 1938 

NATIONAL BROADCASTING CO. 
ARIZONA BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Gila Broadcasting 

Company 

Address 6th Ave. & Relation St. 

Phone Number 15 

Transmitter Location 6th Ave. & Relation St. 

Time on the Air 16 hours daily 

News Service AP; INS; UP 

Transcription Service Standard Radio 

Representatives Paul H. Raymer Co. and 

Arizona Broadcasting Co. 

Personnel 

President Louis F. Long 

General Manager . Paul Merrill 

Commercial and Sales 

Promotion Manager David R. Worley 

Publicity Director Paul Merrill 

Program Director, Production Manager and 

Chief Announcer Norman B- Harrington 

Chief Engineer Herbert Hariman 



KT U C 

TUCSON— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 
ARIZONA NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By ... . Tucson Broadcasting 
Co.. Inc. 



Address E. Broadway & Tyndall 

Phone Number 5800-5801 

Transmitter Location Broadway at Tyndall 

Time on the Air 6 a.m. to 11 p.m. 

News Service AP 

Transcription Service Associcrted 

Representative John Blair & Co. 

Personnel 

Station and Commercial Mgr Lee Little 

Sales Promotion Manager Gerald O'Brien 

Chief Announcer Graham French 

Program Director and 

Production Manager Wayne Sanders 

Chief Engineer Cliff Livingston 

• 

K V A 

TUCSON— EST. 1928 

NATIONAL BROADCASTING CO. 
ARIZONA BROADCASTING COMPANY 

Frequency: 1290 Kc .Power: 1000 Watts 

Owned-Operated By: Arizona Broadcasting 
Company, Inc. 

Business Address P. O. Box 2911 

Phone Number 3703 

Studio Address 48 East Broadway 

Transmitter Location 10th and Lee 

Time on the Air Unlimited license 

Newspaper Affiliation Arizona Republic 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

General Manager R. B. Williams 



K Y U M 

YUMA— EST.1940 

BLUE NETWORK-NBC 
ARIZONA BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Yuma Broadcasting Co. 

Business Address Post Office Box 352 

Phone Number Yuma 88 

Studio Address. . .19th Avenue and 1st Street 
Transmitter Location. . 19th Avenue and 1st St. 
Time on the Air: 7 a.m. to 10:45 p.m.; Sundays, 
7:00 a.m. to 12:15 a.m. 

News Service INS, UP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

President R N. Campbell 

General Manager and Director of 

War Programs Harper M. Phillips 

Chief Engineer Leaven worh Wheeler 



352 



For Latest U. S, Census Population And Radio Homes Data And 
Statistics on "Shifting Population" Please Turn To Pages 233-286 



K L C N 

BLYTHEVILLE— EST. 1922 

Frequency: 900 Kc Power: 1000 Watts 

Owned and Operated by. . .Fred O. Grimwood 

Address Noble Hotel 

Phone Number 2093 

Transmitter Location Armored, Ark. 

Time on the Air 6 a.m. to local sunset 

News Service UP 

Transcription Service: NBC Thesaurus 

Representative The John E. Pearson Co. 

i Personnel 

Stotion-Conunercial 

Manager Harold L. Sudbury 

Sales Promotion Manager Harold Sudbury 

Program Director J. T. Sudbury 

Director of War Programs- 
Chief Announcer Bill Crable 

Musical Director Bob Berryman 

Chief Engineer Bob Connor 

• 

K E L D 

EL DORADO— EST. 1935 

BLUE NETWORK 

Frequency: 1400 Kc Power: 250 Y^atts 

Owned-Operated By. . .Radio Enterprises, Inc. 

Address Box 610, El Dorado 

Phone 1313 

Transmitter Location Country Club Colony 

Time on the Air: 6:45 a.m. to 10:30 p.m. 

News Service INS 

Transcription Service Standard Radio 

Representative- Cox and Tanz 

Personnel 

President. • • T. H Barton 

Station and Commercial Manager. .Leon Sipes 
Sales Promotion Manager- 
Publicity Director J R. Duerson 

Program Director Rodney Smith 

Production Manager Charles Mathis 

Chief Announcer Leon Sipes 

Director of War Programs. . • Jacqueline Click 
Chief Engineer A. W- Hearin 



K F P W 



FORT SMITH— EST. 1930 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Southwestern 

Hotel Co. 



Address 1215 Garrison Ave. 

Phone Number 4106 

Transmitter Location Albert Pike & 

Kelley Highway 
Time on the Air 6:30 to 10:00 p.m.; 

Sundays, 8:00 a.m. to 9:15 p.m. 

News Service UP and AP 

Transcription Service NBC Thesaurus; 

World Broadcasting System 

Personnel 

President and General Mgr. . .John A England 

Station Manager J. E. "Pat" Gamer 

Commercial-Sales Promotion 

Manager Bill Slates 

Program-Musical Director Dorothy Gibson 

Production Manager and 

Publicity Director Pat Garner 

Chief Announcer William A. Stopleton 

Qiief Engineer John M. Van Horn 



K F F A 

HELENA— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

ARKANSAS NETWORK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By:. Helena Broadcasting Co. 

Address 215 York St. 

Phone Number Main 59 

Transmitter Location 215 York St. 

Time on the Air 104 hours weekly 

News Services UP 

Transcription 

Service Keystone Broadcasting System 

Personnel 

President-General Manager. .. .Sam Anderson 
Program Director and 

Production Manager Doris Trainer 

Chief Engineer J. C. Warren 

Chief Announcer Leland Stone 

• 

KT H S 

HOT SPRINGS— EST. 1924 

BLUE NETWORK 
ARKANSAS NETWORK 

Frequency 1090 Kc. 

Power 10.000 d.; 1000 n. 

Owned-Operated By . . Radio Broadcasting, Inc. 

Address 135 Benton Street 

Phone Number 1160-1161 



353 



ARKANSAS 



Transmitter Location Malvern Road 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Branham Company 

Personnel 

President John C. McCormack 

Station Manager K. K. Kellom 

Conunercial Manager Ed Appier 

Program Director and 

Production Manager Frank A. Browne 

Chief Engineer Cecil Suitt 

K W FC 

HOT SPRINGS— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Clyde E. Wilson 

Address 819V2 Central 

Phone Number 412 

Transmitter Location BlSVz Central 

Time on the Air 7 a.m. to 11 p.m. 

News Service AP 

Transcription Service Standard Radio 

Personnel 

General Manager Clyde E. Wilson 

Commercial and Sales 

Promotion Manager Robert Choate 

Program Director J. Grum 

Production Manager and 

Publicity Director Jon Hackett 

Chief Engineer Melvin P. Spann 

K B*T M 

JONESBORO— EST. 1930 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned by Jay P. Beard d/b as Regional 

Broadcasting Co. 

Operated By Mrs. Jay P. Beard 

Address: KBTM Bldg., Madison at Jackson Sts. 

Phone Number 597 

Transmitter Location Rural Route No. 4 

Time on the Air 7:00 A.M. to 10:00 P.M. 

Personnel 

President Jay P. Beard 

Station Manager Mrs. Jay P. Beard 

Commercial Manoger W. H. Ca